Campaign articles from February 2004

Campaign archives from February 2004

Burnett picks Pinder to run Europe.
February 6, 2004... Richard Pinder, the former managing director of Ogilvy & Mather London, is returning to the UK as Leo Burnett's president, EMEA. Pinder moves from Hong Kong, where he has been in charge of Leo Burnett Asia-Pacific since 2000. It has been...

Leagas Delaney hit by loss of Hyundai's pounds 12m creative brief.
February 6, 2004... Leagas Delaney has been dealt a blow by the news that it has lost its pounds 12 million Hyundai account. Now Abbott Mead Vickers BBDO and Vallance Carruthers Coleman Priest will go head-to-head for the business, with a decision expected...

Sinclair replaces Eastwood at M&C.
February 6, 2004... Jeremy Sinclair, an M&C Saatchi founding partner, is taking over the day-to-day running of the agency's creative department as part of a creative reshuffle. Sinclair, 57, takes over from Matt Eastwood, who is being moved to New York to run...

Ben Mark Orlando wins place on Bacardi roster.
February 6, 2004... Ben Mark Orlando, the start-up launched by Ben Langdon, Mark Wnek and Orlando Hooper-Greenhill, has been appointed to handle two projects for Bacardi. The first is for a launch, believed to be a cream liqueur variant of the rum drink, and...

Freelance boom as agencies struggle to keep costs in check.
February 6, 2004... Britain's agencies are using more freelancers and employing fewer permanent staff in order to survive in an unpredictable economic climate. More than 700 temps, freelancers and consultants were working in IPA member shops last year - up 11...

TV ad revenues face 4 per cent slump.
February 6, 2004... Following two months of growth in the TV market, early indications show that the broadcasters are bracing themselves for a disappointing March. Agencies, all of which have now signed up to the Contract Rights Renewal procedure, are...

HMV reviews as it aims to broaden its appeal.
February 6, 2004... HMV, the music, film and games retailer, is reviewing the creative assignment on its pounds 14.5 million account as it tries to broaden its appeal and ward off the threat to its business posed by the internet. The company this week...

Holsten UK appoints Fallon as agency of record without pitch.
February 6, 2004... Fallon is to replace TBWA\London as Holsten UK's agency of record. The agency was appointed without a formal pitch and will now be charged with developing creative work for Holsten Pils and the other Holsten brands in the portfolio. ...

Saatchis poaches Henderson and Denney.
February 6, 2004... Saatchi & Saatchi has bolstered its creative department by poaching one of Rainey Kelly Campbell Roalfe/Y&R's most prolific teams, Dave Henderson and Richard Denney. Henderson and Denney, copywriter and art director respectively, have been...

COI defends record on spending in the regional media.
February 6, 2004... The Government has rejected calls for it to spend more of its advertising budget in local radio and newspapers and dismissed criticism that it is shunning the regional media. COI Communications has hit back at criticism from the Newspaper...

Glenfiddich divides pounds 10 million account between two shops.
February 6, 2004... Glenfiddich has divided its pounds 10 million global advertising account between Vallance Carruthers Coleman Priest and the US agency Merkley Newman Harty, ending an almost 30-year relationship with the incumbent, McCann-Erickson UK. The...

BLM takes on media account worth pounds 3m for Lastminute.com.
February 6, 2004... Lastminute.com has appointed BLM to handle its pounds 3 million media planning and buying account following a six-way pitch. BLM knocked out Vizeum, OMD, Manning Gottlieb OMD, Smarter and Carat. The review was called at the end of last...

Cabinet split on TV food ads ban.
February 6, 2004... The Cabinet is split over whether the Government should ban TV ads for junk food aimed at children. Tessa Jowell, the culture secretary, wants ministers to consider a ban but the health secretary, John Reid, is opposing the idea, saying...

Thames Water hires M&C to tackle water shortages warnings.
February 6, 2004... Thames Water is handing its creative assignment to M&C Saatchi in advance of a possible campaign to warn consumers of water shortages later this year. ZenithOptimedia is expected to take on the media planning and buying. No budget has...

Weisinger takes over Fallon new business.
February 6, 2004... Fallon has poached TBWA\London's new-business director, Helen Weisinger, to head its new-business department. Her appointment as the new-business director sees Fallon secure a dedicated new-business person for the first time in its...

Grimes teams with Saunders to launch training for clients.
February 6, 2004... Janet Grimes, the former head of planning at Ogilvy & Mather, and Julian Saunders, the ex-chief executive of Red Cell, are to launch a training company designed to help clients to get to grips with media neutrality. The pair decided to...

HOTLINE: Tourism Ireland reviews accounts.
February 6, 2004... Tourism Ireland is reviewing its dollars 12 million global creative advertising and media accounts held by McCann-Erickson and Universal McCann respectively. The review, being conducted by the director of marketing, Niamh Fitzpatrick, is...

HOTLINE: COI Communications seeks agency.
February 6, 2004... COI Communications is looking for an agency to handle a brief promoting a new service called Customer Direct. The offering will be similar to that from NHS Direct, but will inform consumers about their rights.

HOTLINE: Former Vogue beauty editor joins Grey London.
February 6, 2004... Kathy Phillips, the former beauty editor of Vogue, is joining the newly established advisory board of Grey London. She will advise on the promotion of the Clairol and Pantene brands and help the agency build more business in the beauty sector.

HOTLINE: BSkyB chief financial officer to leave the company.
February 6, 2004... Martin Stewart, the chief financial officer of BSkyB, is leaving the company. Following the resignation of the chief executive, Tony Ball, last year, Stewart was one of the candidates to be his replacement. However, James Murdoch defeated him....

HOTLINE: Naked appointed to handle Selfridges' account.
February 6, 2004... Naked has been appointed to handle Selfridges' media planning account. The upmarket retailer, which spent pounds 2 million on media last year, split with Starcom Motive last month. It is currently talking to agencies about the buying business.

HOTLINE: Clemmow Hornby Inge retains Loyd Grossman account.
February 6, 2004... Clemmow Hornby Inge has retained the Loyd Grossman account, following a disagreement over the brand's creative strategy. Premier Foods invited other agencies to pitch for the TV work, but CHI retained the account after research.

HOTLINE: Media Planning Group appoints new chief buying officer.
February 6, 2004... Media Planning Group has appointed Juan Bascones Gleave to the new post of chief buying officer. Bascones will have responsibility for co-ordinating MPG's regional and global contracts, focusing on negotiations and new business.

HOTLINE: CCHM appointed by Derbyshire Building Society.
February 6, 2004... The below-the-line agency CCHM has been appointed by the Derbyshire Building Society to handle its pounds 3 million through-the-line advertising business following a four-way pitch.

HOTLINE: Battle for Vauxhall work.
February 6, 2004... TBWA\GGT is understood to have joined Delaney Lund Knox Warren & Partners and Lowe in the battle to create the launch work for Vauxhall's Tigra sports car. Vauxhall is looking for an above- and below-the-line strategy, including viral work, to...

HOTLINE: COI Communications appoints David Seers.
February 6, 2004... COI Communications has appointed David Seers to the new role of director of broadcast. Seers was previously the head of Park Village Productions. Reporting to the COI board director, Sally Whetton, he takes over responsibility for COI's TV and...

HOTLINE: Publicis picks director to take charge of new business.
February 6, 2004... Publicis has picked Zitah McMillan, one of its board account directors, to take charge of new business. McMillan, 32, succeeds Lucy Bryn Davies, who is returning to account management after four years.

HOTLINE: Soleco chooses Hooper Galton.
February 6, 2004... Soleco, the French food manufacturer, has picked Hooper Galton to handle the creative assignment on the pounds 3 million UK relaunch of its Florette prepared salad brand after a three-way pitch.

HOTLINE: Leo Burnett hires Paul Lawson.
February 6, 2004... Leo Burnett has hired the Grey London managing partner Paul Lawson as its group communications director. He will head its McDonald's business in the UK.

HOTLINE: The Brahm agency retains Persimmon account.
February 6, 2004... The Brahm agency in Leeds has retained the pounds 6 million account for Persimmon, the UK's second-largest house builder. Brahm has been the incumbent on the business for the past five years.

HOTLINE: Cunning Stunts rebrands.
February 6, 2004... The guerrilla marketing agency Cunning Stunts is rebranding as Cunning. The agency is launching a New York office.

HOTLINE: Money.net in talks with agencies.
February 6, 2004... Money.net, the online comparative loans service, is in talks with agencies about its media planning and buying account.

CHI creates launch ads for Armadillo.
February 6, 2004... Clemmow Hornby Inge has been appointed by the Swedish lock company Assa Abloy to handle the launch of its high-street stores, Armadillo. CHI has devised the Armadillo name, logo and advertising for Assa Abloy, which owns more than 100 lock...

London Elects hires DDB London to raise election awareness.
February 6, 2004... DDB London has been appointed to create a pounds 1.5 million advertising campaign to raise awareness of the elections for London Mayor, the London Assembly and the European Parliament. DDB won the business after a four-way pitch, managed by...

DDB London shows 30 years of Golf in TV spot.
February 6, 2004... DDB London has created a national TV campaign that celebrates the 30-year history of the Volkswagen Golf. The 60-second commercial, called '30 years in the making', shows the history and evolution of the Golf through the eyes of a young...

AMV's debut EuroMillions work employs Crusoe theme.
February 6, 2004... Abbott Mead Vickers BBDO has unveiled its debut work for The National Lottery operator Camelot. The campaign is to promote the new Europe-based draw EuroMillions, which launches on 13 February. Camelot appointed AMV to its UK...

Jordans opens talks with agencies about advertising account.
February 6, 2004... Jordans Cereals is reviewing its pounds 1 million creative account. The privately owned company is talking to three agencies about the business. These agencies are thought to be St Luke's, Vallance Carruthers Coleman Priest and The...

Banc relaunches as integrated shop.
February 6, 2004... Banc is being relaunched by its owner, Media Square, as an integrated agency, pulling together Media Square's marketing services assets to offer through-the-line communications solutions. The new operation will use the name of the...

4creative campaign targets diehard fans in final Friends task.
February 6, 2004... To mark the final series of the US sitcom Friends, 4creative, the Channel 4-owned creative agency, has developed a campaign using catchphrases and icons from the previous nine series. Among the items included in the campaign, which breaks...

BBH gives man magic powers in new Lynx ad.
February 6, 2004... Lever Faberge is backing the launch of its latest Lynx fragrance, Touch, with a TV campaign that suggests that men who wear the fragrance will have special powers over women. The ad, which is part of a pounds 4 million marketing spend...

Vodafone launches phone photo contest.
February 6, 2004... Vodafone has launched a digital campaign that gives picture-phone users the chance of '15 minutes of fame' by interacting with the advertising. The campaign entices consumers to send in wacky pictures taken using their mobile phones. The...

Farm creates first outdoor work for new Smart models.
February 6, 2004... Farm Communications is set to unveil its first work for the DaimlerChrysler-owned Smart car with a national outdoor campaign to promote the fortwo and launch its new roadster. The campaign aims to broaden the appeal of the brand to a wider...

M&C uses TV for special constables.
February 6, 2004... The Home Office is using TV to attract more special constables in a campaign that abandons its established tactic of getting celebrities to boost police numbers, but still asks the question: 'Could you?' The national TV, press and poster...

What Car? appoints Kitcatt Nohr in brief to support relaunch.
February 6, 2004... What Car? magazine has appointed the creative agency Kitcatt Nohr Alexander Shaw to create a campaign to support its relaunch. The title, owned by Haymarket Publishing, is being redesigned with improved content and navigation. The...

95.8 Capital FM takes back London top spot.
February 6, 2004... The battle for leadership of the London commercial radio market took another turn last week with 95.8 Capital FM capturing the top slot. Its rival Heart suffered a 0.2 per cent drop in its share of listening on the previous quarter, while...

O&M unveils press campaign for Ford Fleet.
February 6, 2004... Ogilvy & Mather has devised a press campaign for Ford Fleet, the manufacturer's car management division. The ads dramatise how Ford Fleet's team of specialists help to make a fleet manager's life easier, enabling them to enjoy life outside...

Emap Advertising in deal to promote the Nissan 350z.
February 6, 2004... Emap Advertising has signed a six-figure deal with Nissan to promote the Nissan 350z sports car across several of its titles. The publisher hatched the deal with Nissan's agency, Manning Gottlieb OMD, across six of its titles. These are The...

Leith creates smile outdoor campaign for Goodfella's pizza.
February 6, 2004... Leith has created a poster campaign to promote the new deep-pan pizza from Goodfella's. The ads emphasise the idea that the 'deeply delicious' range is designed to fulfill the biggest appetite. Each of the three six-sheet executions...

UKTV plans two new factual channels as network relaunches.
February 6, 2004... UKTV, the joint venture between the BBC and Flextech Television, is launching two new factual channels - UKTV Documentary and UKTV People. They replace the existing UKTV factual channel, UK Horizons, which will go off the air when the new...

MEDIA: Zeitgeist - HBO's film version of Angels in America brings back the 80s in a dollars 65m two-part epic.
February 6, 2004... Angels in America, performed originally as a two-part play back in 1998, won the Pulitzer Prize for its writer, Tony Kushner, and was judged by many to be one of the most significant theatrical events of the whole of the 20th century. Now,...

MEDIA: Forum - Will BBC's ills help commercial sector?
February 6, 2004... Can commercial broadcasters capitalise on the troubles at the BBC in the short and long term? Greg Dyke was hardly the most popular figure in commercial media circles, but you almost certainly have to concede his effectiveness in turning...

MEDIA: Behind the Hype - Johnson can be key at a crucial time for Channel 4.
February 6, 2004... Luke Johnson has his part to play as Channel 4 tries to rebuild, Jeremy Lee writes. It was inevitable that the appointment of Luke Johnson as the new chairman of Channel 4 would be overshadowed by the rather more dramatic events occurring...

MEDIA: Headliner - Time Warner chief confounds shareholders and Wall Street.
February 6, 2004... To underestimate Richard D Parsons is to risk being very wrong, Alasdair Reid writes. Richard D Parsons is one of those larger-than-life characters you instantly think you recognise and understand because you've seen their fictional...

MEDIA: Perspective - Can a stronger ITV be trusted never to exploit its power?
February 6, 2004... Major change can be unnerving. Speaking as someone who had a mild panic attack at the weekend on finding that I'm a Celebrity... had replaced Midsomer Murders in the schedule, I could understand the fears of many surrounding the ITV merger....

MEDIA: Spotlight - No one-size-fits-all formula for compact ad rates.
February 6, 2004... The newspapers are hitting opposition from agencies over ad rates. 'It's our equivalent of Contract Rights Renewal,' one press director said last week when faced with trading proposals from Times Newspapers and The Independent. The...

MEDIA: Strategy of the Week - Levi's finds new-style strategy for new-style jeans.
February 6, 2004... Levi's abandoned its usual formulae to promote its 501 Anti-fits, Mark Sweney says. In promoting the latest redesign of its iconic jean brand, called the 501 Anti-fit, Levi's Europe wanted to reflect its brand's 'originality' by adopting a...

CLOSE-UP: Live Issue - Coke and Pepsi face off in next round of cola wars.
February 6, 2004... Coca-Cola's subtle ad looks a better bet than Pepsi's epic film, Claire Billings reports. The latest episode in the so-called cola wars has just kicked off as long-time rivals Coca-Cola and Pepsi launch remarkably distinct, yet equally...

CLOSE-UP: On the Campaign Couch ... with JB.
February 6, 2004... Q: I'm a confused client (no, please don't laugh). Creative agencies - or creatives, anyway - hate Millward Brown; but come the IPA Effectiveness Awards, agencies quote MB all over the place. Isn't this hypocrisy of the first order? A: I...

CLOSE-UP: Newsmaker - Why JWT's new creative chief must satisfy regional clients.
February 6, 2004... Has Craig Davis the bottle to improve JWT's creative clout? Yet another Antipodean creative director is to make the long journey north of the equator to carve a place in London's advertising hub. In Asia the Australia-born Craig Davis...

WORLD: Stuart Elliott in America.
February 6, 2004... In recent years, US broadcast network television has started to resemble its British counterparts more closely. Pop Idol inspired American Idol. Who Wants to be a Millionaire? was cloned across the Atlantic and NBC purchased the rights to make...

WORLD: Analysis - dollars 2.25m a spot but Super Bowl commercials still disappoint.
February 6, 2004... Fred and Farid find few good ads despite the importance of Super Bowl to advertisers. Every year, the battle for the Vince Lombardi trophy gives a general outline of American society. We could almost talk about it purely in terms of...

WORLD: Media Analysis - Advertisers tread carefully in liberated Iraqi media market.
February 6, 2004... Iraq shows the potential to develop national media of its own, Robin Hicks writes. After a decade-and-a-half of isolation, it is perhaps unsurprising that the current hottest property in Iraq is the satellite dish. Under Saddam...

WORLD: Medium of the Week - International Herald Tribune revamps its content.
February 6, 2004... The Paris-based daily is set to grow under a new single owner, Mark Tungate writes. The International Herald Tribune is tweaking its content and adding colour to expand its readership and boost its offering for advertisers. The changes...

WORLD: Gallery.
February 6, 2004... NKL LOTTERY - Springer & Jacoby Germany It may interest the creatives at Abbott Mead Vickers BBDO working on its newly won Camelot account that Germany's lottery campaign is fronted by a female archery expert. The woman, sporting a...

WORLD: My Portfolio - Noam Murro.
February 6, 2004... Bernardo Bertolucci was an early influence on the New York-based director Noam Murro, whose diverse portfolio echoes the Italian director's eclectic films. Murro's styles are many and varied, from mock-schlock horror in 'birthday', his gothic...

EDITORIAL: Departure of Dyke relieves BBC rivals.
February 6, 2004... Given the savaging the BBC has received from Lord Hutton in his report into the events leading to the death of Dr David Kelly, it seems inevitable that the Corporation will be required to change the way it operates. With Charter renewal...

EDITORIAL: Why can't UK talent handle top jobs?
February 6, 2004... Nobody but the most mean-spirited would wish Craig Davis anything less than the best of luck as the Australian prepares to take over as J Walter Thompson's European creative chief. But his impending arrival resurrects the inevitable question of...

OPINION: PERSPECTIVE - Why car advertisers prefer quantity over quality.
February 6, 2004... It is early on a Sunday morning. The radio is on full blast. The washing machine is roaring on a fast spin cycle. Two small boys are wrestling noisily on the floor. I am trying to have a conversation about what we are going to do today with my...

OPINION: BEALE ON ... STELLA ARTOIS.
February 6, 2004... Apparently the monks of 14th century Belgium managed to convince themselves that beer was 'liquid bread'. Surely the best example of brand positioning ever alighted upon in the lager market, this nifty bit of packaging allowed the monks to...

WPP'S 40 million dollar man.
February 6, 2004... Potential 40 million dollar bonuses aside, is WPP about to go shopping? And is Havas next on its list? Caroline Marshall asks the man in charge. 'I think WPP and Y&R would be a powerful combination,' said Sir Martin Sorrell back in...

PRIVATE VIEW: Tony Granger.
February 6, 2004... Corsa 'Wacky Races'. It's cheerful, but falls short of its 'hide and seek' predecessor. Perhaps my expectations were too high, but it seems like the effects (and a grating voiceover) supersede a solid idea. You definitely sit up and take...

DIARY: It's time for some hot Lisbon action as sexy ads fight for a Fig Leaf.
February 6, 2004... Now, no sniggering at the back please, but entries are now being sought for advertising's annual smut fest, err, we mean the Lisbon Erotic Advertising Festival. Yes, it will soon be time for the good people of Lisbon to lock up their...

DIARY: Who is playing who in adland version of the I'm A Celebrity jungle.
February 6, 2004... With the new series of I'm A Celebrity... Get Me Out Of Here in full swing, Campaign once again puts forward adland's 'shadow' team of contestants and wonders how they'd face up to the stomach-churning challenges. Rupert Howell, the...

DIARY: ZenithOptimedia tells it like it is for the new season of TV offerings.
February 6, 2004... If you can't get enough of watching celebrities eating grubs, confrontational reality shows and adult dramas, then 2004 promises to live up to fulfill your every viewing dream. Once again, ZenithOptimedia has compiled an insightful...

DIARY: Beattie puts Campbell in his collection with a pounds 10k Hutton Report.
February 6, 2004... What with the blanket coverage of the fallout from the Hutton Report, the column-inch-obsessed Trevor Beattie, the creative supremo at TBWA\London, has been suffering from a severe case of lack of limelight recently. Never one to be...

DIARY: You must remember.
February 6, 2004... Congratulations to Niamh O'Brien of Electric who won last week's quiz. The answers were: 1. Cup A Soup; 2. Nike; 3. United Airlines. The theme was airports. This week, we want you to identify the ads and the theme. Fax your answers to...

DIARY: Pick of the week - The Daily Telegraph/Greg Dyke's departure.
February 6, 2004... Caroline Marshall picks the full-page ad paid for by voluntary donations that ran in The Daily Telegraph to mark Greg Dyke's departure from the BBC: 'This appeals to the workplace subversive in us all. Hard-faced corporations full of cynical...

DIARY: Turkey of the week - Pahnke Markenmacherei/Werthers Original.
February 6, 2004... Jeremy Lee doesn't think there is anything special about Pahnke Markenmacherei's spot for Werthers Original: 'By now we have come to know what to expect from the Werthers stable, but this particular example is more cloying than usual. It may be...

TBWA scoops Whiskas media brief.
February 13, 2004... Masterfoods has appointed TBWA\Connections, the media division launched by TBWA\London and its sister agency Manning Gottlieb OMD, to handle the pan-European communications planning account for its cat food brand Whiskas. The appointment...

Govt plan to launch ads for baby bonds sparks controversy.
February 13, 2004... A Government plan to promote its scheme to put up to pounds 500 in a fund for every new-born baby has run into controversy because the campaign is likely to break in the run-up to the next general election. Although Whitehall sources said...

Pressure on Lace after hoax e-mail.
February 13, 2004... A scheme by Garry Lace, Grey London's chief executive, to quit the agency to set up an Air Miles-type loyalty scheme has hit trouble after the secret was blown in a hoax e-mail. Lace, who has run Grey for only 15 months, claims he has no...

ITV threat to cancel radio ads after row over RAB's Sampson.(Independent Television)
February 13, 2004... ITV threatened to pull its ad campaigns off radio in a bid to get Justin Sampson, the managing director of the Radio Advertising Bureau, released from his contract. Last month, Sampson accepted the job of customer relationship marketing...

Nestle reviews advertising strategy.
February 13, 2004... Nestle Rowntree UK's roster agencies J. Walter Thompson and Lowe are on alert after its new managing director, Chris White, announced a review of its advertising and marketing strategy. Top of the review list is the flagship Kit Kat brand,...

IPA names judges for Effectiveness Awards.
February 13, 2004... Senior figures from media, marketing, agencies and academia will make up the judging panels that will pick the winners of this year's IPA Effectiveness Awards. Adam Crozier, the Royal Mail chief executive and former Saatchi & Saatchi...