Campaign articles from February 2003

Campaign archives from February 2003

Morrisons kicks off pounds 6m ad pitch.(William Morrison Supermarkets PLC conducts review of its advertising account)(Brief Article)
February 7, 2003... The supermarket chain William Morrison, currently embroiled in a takeover battle for its larger rival Safeway, is reviewing its pounds 6.5 million advertising account. The review, out of the Leeds agency Poulter Partners, was planned...

Gallaher unleashes blitz for B&H Silver to beat tobacco ban.(Gallaher Group PLC launches advertisements for Benson & Hedges Silver)(Brief Article)
February 7, 2003... Gallaher is blitzing pounds 2.5 million in nine days on a campaign to launch a new cigarette in what will be the last Benson & Hedges ad to be seen in Britain. The campaign, for Benson & Hedges Silver, is being rushed out in advance of the...

JWT lures Bell for top creative post.(J. Walter Thompson, Nick Bell)
February 7, 2003... J. Walter Thompson is in the final stages of negotiations with Nick Bell, currently the executive creative director at Leo Burnett, to fill the vacant creative director's position at its London office. No contracts had been signed as...

BDDH seeks creative chief as Awdry goes to BMP.(Partners BDDH seeks to replace Will Awdry, who left to join BMP DDB Needham Worldwide Ltd.)(Brief Article)
February 7, 2003... Partners BDDH has become the latest agency to seek a creative director following the defection of Will Awdry to BMP DDB. BMP has poached the agency's executive creative director to take on the newly created role of European creative...

Rift divides St Luke's famed co-operative ownership structure.(St. Luke's Communications Ltd.)(Brief Article)
February 7, 2003... St Luke's famous co-operative business model is coming under pressure as a serious rift grows among staff over the company's future strategy. The agency schism centres on divided opinion about opening an overseas office, possibly in New...

PERSPECTIVE: Propriety not loyalty could sway clients if IPG falls foul of SEC.(recent activities of Interpublic Group)(Editorial)
February 7, 2003... It has been a busy week for Interpublic Group. Just when the very bottom of the trough seemed to have been scraped away and the only way was surely up, IPG managed another slump. The last whimper of the Bozell name as IPG rolls it into Lowe...

Universal wins pounds 100m Brown-Forman media.(Universal McCann, Brown-Forman Corp.)(Brief Article)
February 7, 2003... Universal McCann has won the pounds 100 million global media account for Brown-Forman, the US distillery group behind brands including Jack Daniels and Southern Comfort. It is understood Universal won the account following a competitive...

Draft managing partners Watson and Taylor decide to quit agency.(Tony Watson, Ian Taylor leave Draft Worldwide)(Brief Article)
February 7, 2003... Draft Worldwide is to part company with its managing partners, Tony Watson and Ian Taylor, only eight months after they joined through a merger with Lowe Live. Although neither Watson nor Taylor were available for comment as Campaign went...

Creative differences lead Red Letter Days to split from Mother.(Brief Article)
February 7, 2003... Red Letter Days, the alternative gift company, is parting company with Mother following creative differences. The agency created only one campaign for the company, which ran pre-Christmas on TV, poster, print and radio. 'It became...

Shelter charity talks to agencies about image overhaul.(homelessness charity reviews its advertising account)(Brief Article)
February 7, 2003... Shelter, the homelessness charity, is to review its ad account as it looks to rebrand and rejuvenate its image in an increasingly crowded sector. The rebranding assignment will include all above-the-line, below-the-line and digital...

BBDO to develop second network.(BBDO Worldwide Inc. to combine 'partner' agencies across Europe into new alliance)(Brief Article)
February 7, 2003... BBDO is welding together its 'partner' agencies across Europe into a second-string network in a bid to grow its business in a seriously depressed market. The aim is to attract regional or international clients whose needs might be better...

GWR reviews media account with aim of centralising activity.(GWR Group PLC)(Brief Article)
February 7, 2003... GWR, the radio group that owns Classic FM and 31 regional radio stations, is reviewing its media account with a view to centralising the brief into one agency. The centralised account, worth an estimated pounds 4 million, will include all...

N&S launches title to take on Now and Heat.(Northern and Shell launches Wow! women's magazine)(Brief Article)
February 7, 2003... Northern & Shell, the publisher of the Express and OK! magazine, is to launch its new weekly celebrity-focused title on 20 February. The magazine, provisionally titled Wow!, will take on Emap's Heat and IPC's Now with a lower cover price...

Former Bartle Bogle Hegarty art director McTear joins TBWA.(Tony McTear joins TBWA/London)(Brief Article)
February 7, 2003... TBWA/London has hired Tony McTear, the art director behind Levi's 'twisted' campaign, from Bartle Bogle Hegarty. McTear will report to Trevor Beattie, the chairman and creative director of the agency. McTear will initially be paired with...

HOTLINE: The ITC censures ITV1 for scheduling ad.(Independent Television Commission)(Brief Article)
February 7, 2003... The Independent Television Commission has censured ITV1 for scheduling an ad during the documentary Fleur's Story, which was about a child with a disease which caused her to age ten times faster than normal. The ad, transmitted in the Granada...

HOTLINE: BBJ merges its TV and radio buying departments.(Brief Article)
February 7, 2003... BBJ has merged its TV and radio buying departments in a bid to broaden the core skills of its implementation team. The new combined department will be run by the communication directors, Andy Matthew, Simon Bevan and Tim McCabe, who will report...

HOTLINE: The Evening Standard posts largest January sales.(Brief Article)
February 7, 2003... The Evening Standard has posted its largest January sales for five years. Unofficial figures show that the Standard's circulation rose 3.7 per cent to 424,176 compared with January the previous year. The sales increase came despite a 5p price...

HOTLINE: Samsung appoints Poster Publicity.(to handle media planning and buying)(Brief Article)
February 7, 2003... Samsung, the electronics company, has appointed Poster Publicity to handle media planning and buying on its pounds 8 million pan-European outdoor account. The activity will focus on two campaigns in spring and autumn in five European markets.

HOTLINE: Wedgwood shortlists agencies.(Brief Article)
February 7, 2003... Wedgwood has shortlisted Bartle Bogle Hegarty, Leagas Delaney, Mustoes and Vallance Carruthers Coleman Priest for its advertising account. The review is being handled by the AAR.

HOTLINE: Agencies shortlisted for Sky Plus account.(Brief Article)
February 7, 2003... Bates, BMP DDB, Delaney Lund Knox Warren & Partners, Campbell Doyle Dye and WCRS have been shortlisted to pitch for the account of Sky Plus, the personal video recorder.

HOTLINE: ZenithOptimedia formally announces its merger.(Brief Article)
February 7, 2003... ZenithOptimedia formally announced its UK merger this week. The combined agency will work across two central London locations in Paddington and Wigmore Street. More Media and Equinox, part of the ZenithOptimedia group, will continue to operate...

HOTLINE: Boddington's to sponsor reality TV.(Brief Article)
February 7, 2003... Boddington's is to sponsor ITV1's latest celebrity/reality TV confection Reborn in the USA. The series follows a number of former celebrities, such as Chesney Hawkes and Suzi Quatro, as they tour the US in an attempt to re-ignite their careers....

HOTLINE: The Cannes Festival appoints Marco Tinelli.(Brief Article)
February 7, 2003... The Cannes Lions International Advertising Festival has appointed Marco Tinelli, the chief executive of the digital agency FullSIX, as the president of the 2003 Cyber Lions jury. Tinelli was responsible for launching Grey Interactive in France...

HOTLINE: Proximity London appointed by Piggybank Corporation.(Brief Article)
February 7, 2003... Proximity London has been appointed by Piggybank Corporation to develop marketing strategies for a range of new products to help children understand money and how to manage it responsibly.

HOTLINE: Emap Esprit appoints new editor of Yours magazine.(Brief Article)
February 7, 2003... Emap Esprit has appointed Valery McConnell as the new editor of Yours magazine. McConnell, who joined Emap in 1997 as the editor of Pregnancy & Birth magazine, takes over from Neil Patrick who retires in April. The women's weekly is expected to...

HOTLINE: Maiden Outdoor refuses to run poster for Paddy Power.(Brief Article)
February 7, 2003... The outdoor contractor Maiden Outdoor has refused to run a Bartle Bogle Hegarty poster for Paddy Power. The ad, which has ASA approval, was deemed to be offensive for outdoor use by Maiden's director, David Pugh. Pugh said: 'If we want outdoor...

HOTLINE: The ITC threatens to act against broadcasters.(Brief Article)
February 7, 2003... The ITC has threatened to act against broadcasters who took almost a week to take a homophobic ad off the air. The television watchdog originally suspended the ad for the Vodka-based drink WKD, claiming that it risked offending gay men.

Bozell name will disappear in Lowe merger.(merger between Interpublic and Lowe)(Brief Article)
February 7, 2003... The Bozell name is set to disappear from the advertising stage after more than 80 years, as its parent company, Interpublic, prepares to merge it with its Lowe sister agency in the US. The clients of both agencies are being sounded out...

ZenithOptimedia lands Wyeth's pounds 8m business.
February 7, 2003... Wyeth, the consumer pharmaceuticals company, has consolidated its pounds 8 million media planning and buying business in the UK into ZenithOptimedia. The newly merged UK agency, which officially launched this week, won the account after a...

RudaizkyRyan and Manning Gottlieb to relaunch T&T drink.(Brief Article)
February 7, 2003... RudaizkyRyan and Manning Gottlieb OMD have been appointed to produce a multimedia relaunch campaign for the soft drink brand T&T. The start-up Rudaizky-Ryan, which was formed by the former Saatchi & Saatchi managing partner John Rudaizky...

Saatchis beats BLD to pounds 10m Lexus SUV European launch.(Saatchi and Saatchi wins sport utility vehicle advertising account over BLD Europe )(Brief Article)
February 7, 2003... Saatchi & Saatchi has picked up the pounds 10 million European launch for the Lexus RX300 4x4 following a pitch against its fellow roster agency BLD Europe. Saatchis, which already handles the pounds 4 million UK advertising for Lexus,...

REVIEW: Cordiant Communications negotiates sale of Australian operation.(Cordiant Communications Group PLC)(Brief Article)
February 7, 2003... Cordiant Communications, the parent of Bates UK, appeared to be preparing for its break-up on Monday when it negotiated the sale of its Australian operation. This includes Australia's biggest agency, George Patterson Bates, The Campaign Palace...

REVIEW: Cordiant appoints non-executive chairman.(Cordiant Communications Group PLC appoints Nigel Stapleton)(Brief Article)
February 7, 2003... Cordiant has appointed the former chief executive of Reed Elsevier, Nigel Stapleton, as a non-executive chairman. The market sees his role as breaking up and selling off the group's assets. - The Observer.

REVIEW: Shares in Interpublic plunged this week.(Interpublic Group of Companies Inc.'s shares downgraded)(Brief Article)
February 7, 2003... Shares in Interpublic plunged this week as news broke that JP Morgan downgraded its shares from 'neutral' to 'underweight'. On Tuesday they fell by 64 cents to dollars 11.97. - Brand Republic.

REVIEW: ITV's screening of Michael Jackson attracts viewers.(ITV attracted 15.1 million viewers to its screening of 'Living with Michael Jackson')(Brief Article)
February 7, 2003... ITV's screening of Living with Michael Jackson on Monday night attracted 15.1 million viewers, a 54 per cent market share. It is reported to have attracted pounds 3 million in advertising revenue, with 30-second slots being bought for pounds...

REVIEW: Sly Bailey takes up her new job at Trinity Mirror.(Brief Article)
February 7, 2003... Sly Bailey took up her new job as Trinity Mirror's chief executive this week amid reports that the newspaper group was the subject of a takeover bid by Apax Partners and Candover. However, it emerged that the talks took place last November and...

REVIEW: The OFT expected to refer proposed merger.(of Carlton and Granada to the Competition Commission)(Brief Article)
February 7, 2003... The Office of Fair Trading is expected to refer the proposed merger of Carlton and Granada to the Competition Commission within the next few days. The probe will take three-and-a-half months with an announcement a month later. - The Sunday...

REVIEW: J. Walter Thompson and M&C Saatchi chosen to advise.(on a strategy to increase awareness for the analogue TV switch-off date in 2010)(Brief Article)
February 7, 2003... J. Walter Thompson and M&C Saatchi have both been chosen to advise on a strategy to raise awareness of the analogue TV switch-off date in 2010. Abbott Mead Vickers BBDO and Partners BDDH also pitched for the business. - Marketing Week.

REVIEW: Marks & Spencer pulls lads' magazines from its shelves.(Brief Article)
February 7, 2003... Marks & Spencer has pulled lads' magazines from its shelves after its new chief executive found their covers too raunchy for M&S shoppers. The titles, including FHM and Loaded, will be withdrawn from the retailer's Simply Food stores. - The...

REVIEW: Neil Blackley is quitting Merrill Lynch.(Brief Article)
February 7, 2003... Neil Blackley, one of the most influential media analysts in the City, is quitting his job at Merrill Lynch to spend more time with his family. - The Guardian.

REVIEW: Amnesty International launches TV campaign.(Brief Article)
February 7, 2003... Amnesty International is launching a TV campaign, created by Kitcatt Nohr Alexander Shaw. It is the first ad for several years from the pressure group, and comes now that a ban that prevented Amnesty from promoting itself has been lifted. -...

REVIEW: The Leith Agency closes direct marketing arm.(Brief Article)
February 7, 2003... The Leith Agency is closing its direct marketing arm, Oneagency. Its business, including work for Velux, will be handled by an in-house team at Leith. John Young, the former managing director of Oneagency, will become the managing director of...

REVIEW: Alan McWalter becomes non-executive director of easyCar.(Brief Article)
February 7, 2003... The former Marks & Spencer marketing chief, Alan McWalter, has become a non-executive director of easyCar and the retail business consultancy Alphameric. - Marketing.

Stella picks Papillon theme.(Stella Artois is using a papillon theme for its new advertising campaign)(Brief Article)
February 7, 2003... The new television advertising for Stella Artois is dropping its Jean de Florette style to draw on the influence of Papillon for a campaign aimed at reinforcing the brand's position as the UK's leading premium lager. The big-budget ad,...

Weetabix gives pounds 6m European sales job to BHO without pitch.(Banks Hoggins O'Shea/FCB appointed as firm's ad agency)(Brief Article)
February 7, 2003... Weetabix has given Banks Hoggins O'Shea/FCB an extra vote of confidence by appointing the agency to its pounds 6 million pan-European business. The assignment, to help drive sales across Europe, was made without a formal pitch and...

Fallon hires Saatchis creatives.(Anthony Nelson and Mike Sutherland hired for creative team)(Brief Article)
February 7, 2003... Fallon has raided its fellow Publicis agency Saatchi & Saatchi's creative department to hire Anthony Nelson and Mike Sutherland, the young team behind the successful Club 18-30 work. Nelson and Sutherland, an art director and a copywriter...

Hugh Burkitt takes managing director post at Philip Gould.(Philip Gould Associates)(Brief Article)
February 7, 2003... Hugh Burkitt, the former chairman of Burkitt DDB, has become the managing director of the company run by Philip Gould, the former adman who is Tony Blair's personal pollster. Burkitt, who gave Gould his first job in advertising in 1975 at...

Lynx uses dance for Pulse launch.(Lynx's Pulse fragrance)(Brief Article)
February 7, 2003... Bartle Bogle Hegarty is using an infectious dance track and a strange dance as the backbone of its multimedia launch campaign for Lynx's Pulse fragrance. The national television, cinema and viral campaign will aim to illustrate what is...

Ford Transit focuses on exemption from Congestion Charge.(campaign for Ford Transit liquid petroleum gas van)(Brief Article)
February 7, 2003... Ogilvy & Mather is launching a new campaign for the Ford Transit liquid petroleum gas (LPG) van, promoting its exemption from the London Congestion Charge because of its low emissions. The campaign will break on the first day of the charge,...

Citibank turns to humour for pan-Euro ads.(Brief Article)
February 7, 2003... A break-dancing dog called Dale is set to help Citibank reposition itself across Europe in a new campaign from Fallon. The agency is using a humorous documentary-style approach for the pan-European campaign, called 'live richly', in a bid...

Persil highlights Comic Relief support.(Brief Article)
February 7, 2003... J. Walter Thompson has created a campaign for Persil to mark its continued support of Comic Relief. The campaign uses television and outdoor activity to inform consumers that buying packs of Persil will mean an automatic donation is made...

Poulter agency and MediaCom take on Western Wines brief.(Poulter Partners and MediaCom win creative and media accounts for wine distributor Western Wines)(Brief Article)
February 7, 2003... Poulter Partners and MediaCom have won the creative and media accounts for the South African wine distributor Western Wines. MediaCom picked up the pounds 2 million planning and buying account from the incumbent, Brilliant Media, following...

Rajar reveals stations gaining ground on BBC.(share of listening, number of listeners for national networks, ranking of radio stations by share of listening)
February 7, 2003... Commercial radio has bucked the trend and gained ground on the BBC, according to the Rajar listening figures for the fourth quarter of 2002. Over the previous two quarters, commercial radio saw its audience share remain static. However, the...

Outdoor experiences 15 per cent revenue growth in fourth quarter.(increase in outdoor advertising bookings)(Brief Article)
February 7, 2003... The outdoor industry is celebrating an improved end to 2002, with fourth-quarter revenues up by more than 15 per cent on last year. Figures released from the Outdoor Advertising Association reveal that bookings for the last quarter of 2002...

Partners BDDH rolls out anti-world trade ads for Christian Aid.(Brief Article)
February 7, 2003... Christian Aid is continuing to lobby against world trade in its latest press campaign by Partners BDDH. The ads show how world traders are jeopardising the livelihood of local farmers by bringing in unfair competition from abroad. They...

VF selects Initiative Media for pan-Euro backpack accounts.(VF Corp. appoints advertising agency for Eastpak, JanSport brands)(Brief Article)
February 7, 2003... Initiative Media has won the pan-European media account for the backpack brands Eastpak and JanSport. It won the accounts after a competitive pitch. Both of the brands, owned by the VF Corporation, will be backed by media activity across...

MEDIA FORUM: Will circulation figures ever be truly transparent?
February 7, 2003... Can anyone persuade publishers to become more open about circulation figures and would any change be for the better? Whatever you think about the pros and cons of last week's revelations about The National Magazine Company and its Audit...

MEDIA: THREESIXTY - AN EXPERT'S VIEW. Claire Beale feels both hip and sensible while flicking through H Bauer's latest title, Threesixty.(Product/Service Evaluation)
February 7, 2003... I used to buy a coffee table of magazines every month. Hard to believe I had the time to read them all. Even harder now to see why I wanted to. Did I ever really spend hours with articles on cellulite and sexual warfare? Perhaps they made...

MEDIA CHOICE: Dan Douglass, the managing director and executive creative director at DP&A, selects Nissan's outdoor campaign for the Micra.(evaluation of Nissan Motor Company Ltd.'s busstop advertisements)(Brief Article)
February 7, 2003... 'I'm not that keen on the 'blue lips' Nissan Micra campaign, but I love the way it's reflected through the creative use of media. Just as bringing two familiar words together in an original juxtaposition is what the creative work does, so...

MEDIA HEADLINER: Yahoo!'s steady hand Martina King takes a crack at Europe.
February 7, 2003... King will bring confidence and experience to Yahoo! Europe, Alasdair Reid says. Anyone other than Martina King would fret about the fact they'd been handed an exciting new opportunity at an internet company in the week that the biggest...

MEDIA PERSPECTIVE: Brand Connection takes 'instinct' out of media planning.(Editorial)
February 7, 2003... It seems that parts of the media industry have become too frivolous for some. One agency chief executive (who wishes to remain anonymous) wrote to Campaign last week complaining that 'the industry is increasingly 'lost in Soho and Shoreditch...

NEW MEDIA: SPOTLIGHT ON COI'S DIGITAL AGENCY ROSTER - Digital sees its coming of age with COI's consolidation plan.(COI Communications)
February 7, 2003... COI's overhaul of its digital shops heralds the sector's growth, Mark Sweney writes. Once again the Government's agency relationships are under the spotlight. With a creative roster in place and the recently introduced media planning...

NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY.(ranked by % of awareness)(Brief Article)(Illustration)
February 7, 2003... Rank Site Agency/Media Adspend Aware- July-September ness pounds (%) 1 BT ...

NEW MEDIA: WEB WATCH - LIFESTYLE SITES.(top ten Web sites ranked by monthly page impressions)(Brief Article)(Illustration)
February 7, 2003... Rank Site Address Latest monthly page impressions (millions) 1 FHM fhm.com 43.0 2 Wellbeing ...

CLOSE-UP: NEWSMAKER - CHRIS HUNTON. It's second time lucky for the new chief at McCann.(McCann-Erickson)
February 7, 2003... Chris Hunton may prove to be a perfect match for Ben Langdon, Glen Mutel writes. Ben Langdon's decision to make Chris Hunton the new chief executive of McCann-Erickson was as predictable as his decision to overlook him for the same role...

CLOSE-UP: ON THE CAMPAIGN COUCH ... WITH JB.(Jeremy Bullmore answers questions)
February 7, 2003... Q: I have to deal with several layers of clients, who are very decent people. However, it is difficult to get buy-in from them all, as they don't agree with each other (and mostly don't even like each other). Plus they are rarely in the same...

CLOSE-UP: LIVE ISSUE/WOMEN IN ADVERTISING - Has enough been done to help women's careers?
February 7, 2003... Positive discrimination is not the industry's favoured solution, Jenny Watts finds. When the 2002 IPA agency census was unveiled last week, it showed that women are still finding the advertising career ladder difficult to climb. Nothing...

CLOSE-UP: REVIEW - THE FALL OF ADVERTISING & THE RISE OF PR There's a degree of truth in the book's idea but it goes too far, Dominic Mills says.(book review)(Book Review)
February 7, 2003... The author Al Ries will be known to many readers as the co-author of two classic marketing texts: Positioning: The Battle for Your Mind, and The 22 Immutable Laws of Branding. What may be less well known is that he is a salesman, and what...

CLOSE-UP: LIVE ISSUE/WOOLWORTHS - Will Bates fit into Woolworths' plan for an upmarket future?
February 7, 2003... Pressure on the store has sparked a pounds 25m creative review, John Tylee reports. Even though it had been mooted for months, last week's announcement by Woolworths that it is to review its pounds 25 million creative account still took a...

CLOSE-UP: LIVE ISSUE - MAGAZINE MARKETING. Hachette and Dennis have taken on communications planners, Ian Darby writes.
February 7, 2003... Everybody should have one, they're the new black. A trendy communications planning agency appears to have become the essential accessory to any self-respecting marketing strategy. Last week, the publishing groups Hachette Filipacchi and...

EDITORIAL: Collaboration can help sell creativity.(Editorial)
February 7, 2003... One of the most depressing shortcomings of Britain's ad industry has been its failure to translate fine words into action on too many fundamental issues. For years, its most enlightened voices have spoken out about how badly the odds are...

EDITORIAL: Advertising still attracts, despite trials.(Brief Article)(Editorial)
February 7, 2003... Your heart goes out to Jonny Madderson writing this week about his efforts to land an agency job (page 18). His hopes have been built only to be dashed again, he's been ritually humiliated like a contestant in a reality TV show and even been...

OPINION: Mills on ... L'Oreal.(Editorial)
February 7, 2003... So, ten days to go till Mayor Ken's glorious C-Day Revolution. As yet, we can only guess what the impact of the congestion charges will be on poster prices in central London. Will they fall if passing traffic declines? Or will they rise because...

OPINION: Stuart Elliott in America.(editorial about Tina Brown)(Editorial)
February 7, 2003... Americans with long memories, or a penchant for science fiction on television, still speak fondly of Living Doll, one of the spookiest episodes of the CBS series The Twilight Zone. It was the dark tale of a toy with a mind of its own, a doll...

THE GRADUATES CONFESSIONS OF A JOB SEEKER: In our on-going look at graduates in the advertising industry, a student discusses his experiences.(advertising industry)
February 7, 2003... In our on-going look at graduates in the advertising industry, a student discusses his experiences of the application and interview process used by ad agencies. To begin at the end, after three months embroiled in the graduate recruitment...

PR: HOW TO MAKE A SPLASH - Getting your ad in the news can be good for the brand. Meg Carter gets PR tips on attracting interest from the public and media.(Editorial)
February 7, 2003... PR can add real value to an advertising campaign, yet agencies willing to lay the foundations for a clear PR strategy from the outset remain few and far between. 'PR can work really well when an ad campaign is truly interesting, newsworthy...

PR: EXAMINING THE EVIDENCE - How do you measure the effectiveness of PR?(Editorial)
February 7, 2003... Rob Gray discusses the pros and cons of the various measurement systems available to practitioners. Public relations has always been one of the most nebulous parts of the communications mix and one reason why it does not command a greater...

PR: AT CLOSE QUARTERS - How do advertising agencies and PR agencies work together? Helen Jones investigates.
February 7, 2003... Public relations, for so long the Cinderella of the marketing communications industry, has become an essential part of the mix as advertising agency groups strive to offer clients a one-stop shop and seamless integrated solutions. In the...

PRIVATE VIEW: Malcolm Duffy, the creative director at Miles Calcraft Briginshaw Duffy.(evaluation of recent ads and the difficulty in getting consumers' attentions)(Editorial)(Column)
February 7, 2003... It has been reported that we are exposed to at least 3,000 different advertising messages per week. It's now Thursday, so let's see how message numbers 1,710, 1,711, 1,712, 1,713, 1,714 and 1,715 have succeeded in grabbing the nation's...

DIARY: Lace gives his verdict for Lucozade Sport to M&C Saatchi's Hurrell.(Brief Article)
February 7, 2003... He's a cheeky one is that Garry Lace. The moment he took the helm at Grey Worldwide, those in the know were predicting the agency's new-business strategy would become decidedly more unorthodox. They were right. Regular Campaign readers...

DIARY: Nabs boxing presents a spiritual meeting of minds on TBWA table.(Nabs Boxing)(Brief Article)
February 7, 2003... Good old reliable Nabs Boxing. There it was in all its politically incorrect glory at the Royal Lancaster Hotel. There was bloodshed, flashing wallets and more female flesh than one could shake a stick at. All heavily seasoned with a lot of...

DIARY: McStardom beckoning for Andrews from Draft.(graduate trainee account manager Scott Andrews discovered for ad)(Brief Article)
February 7, 2003... Stardom can beckon at the most unlikely times and places. Lana Turner was waiting tables when a Hollywood talent scout spotted her. Scott Andrews was walking home from the pub. 'Scott who?' I hear you cry. Well, Andrews is a graduate...

DIARY: Pick of the week - TBWA/London/The One.(brief praise of ad)(Brief Article)
February 7, 2003... Glen Mutel likes TBWA/London's latest work for The One: 'If you know Hector's House, these ads are a treat, but even if you don't, there are enough subtle comic touches to render an essentially dry product surprisingly palatable.' A copy of...

DIARY: Turkey of the week - Bray Leino/Wrigley's Extra Thin Ice Peppermint Snap.(brief criticism of ad)(Brief Article)
February 7, 2003... Mark Sweney is annoyed with Bray Leino's ad for Wrigley's Extra Thin Ice Peppermint Snap: ''Relevance' seems to be a word as foreign to the team behind this creative as the bizarre, irrelevant tropical island location. And did no-one tell...