Campaign articles from February 2002

Campaign archives from February 2002

OMD nets pan-Euro Yahoo! account.
February 1, 2002... Yahoo!, the internet company, has consolidated its estimated 10 million [pounds sterling] European media account into OMD and appointed Manning Gottlieb Media to handle the account in the UK. The 2 million [pounds sterling] UK media...

FA seeks agency for image makeover in World Cup build-up.
February 1, 2002... The Football Association is talking to agencies about an ad campaign to publicise its place at the heart of the national game in the run-up to this summer's World Cup. The initiative will aim to show the FA has a far broader role than just...

Time Computers calls 40m [pounds sterling] pitch.
February 1, 2002... Carat UK has cut its links with Tiny Computers after the struggling retailer was dramatically snapped up by the rival company Time Computers yesterday afternoon. The move leaves the combined media accounts of Tiny and Time up for grabs...

HHCL restructures and reconsiders hot-desking.
February 1, 2002... HHCL & Partners is confronting the dismal legacy of 2001 by dividing itself in two and relaxing its pioneering policy of "hot-desking" in a major agency revamp. The move, spearheaded by a senior management team of the chairman, Simon...

Speedo picks Fallon after three-way pitch for 4m [pounds sterling] assignment.(Brief Article)
February 1, 2002... Fallon has won the pan-European account for the Speedo swimwear brand, estimated to be worth 4 million [pounds sterling]. The agency triumphed after a pitch against Clemmow Hornby Inge and HHCL & Partners. The swimwear brand, owned by...

VCCP's cheeky coup inspires admiration but appears disloyal. (Perspective).
February 1, 2002... These days few clients hand over their accounts without a long period of foreplay. The competitive pitch is still the best way of finding exactly what an agency can do for them, as opposed to what they can do for the other clients whose work...

ISBA rejects TV chiefs' claims for a single ITV.
February 1, 2002... by our Parliamentary correspondent ITV bosses clashed with ISBA this week after they claimed that the creation of a single ITV company would be good for advertisers. Mick Desmond, the managing director of Granada Broadcasting...

Durward departs JWT as agency focuses on new-business drive.
February 1, 2002... Clare Durward, the marketing director at J. Walter Thompson, has left after ten months in the role. The news follows a difficult year for JWT with much internal restructuring headed by the chief executive, Simon Bolton, and a poor...

Charities call pitch to persuade public to give in their wills.(Brief Article)
February 1, 2002... The UK's largest charities are looking for a direct marketing agency to lead a joint initiative that aims to persuade the public to make charitable donations in their wills. The "Legacy Promotion Campaign" is backed by more than 70...

AMV loses out as BBDO sister shop creates Guinness ad.
February 1, 2002... Guinness UDV has handed the task to create the next major international Guinness commercial to Irish International BBDO, in a move away from its main agency of record Abbott Mead Vickers BBDO. The move sees AMV's creative idea shunned in...

Debt lands W&B in administration.
February 1, 2002... The agency fronted by the former Saatchi & Saatchi chief executives Roy Warman and Terry Bannister has been forced into administration by a long-running cash dispute with one of its clients. Warman and Bannister blame their agency's plight...

MediaCom's senior digital executive to join rival business.
February 1, 2002... Jason Dooris, the UK chief executive of MediaCom's digital operation, Media.com, has resigned to help launch a rival global network. Dooris will work with Geoff Rapp, the former internet communications manager at Emirates Airlines -- a...

Sara Lee restructure ends Duffy's time as EU and UK executive.
February 1, 2002... The Sara Lee Corporation is understood to have parted company with Brian Duffy, the chief executive officer of Sara Lee Courtaulds and Legwear Europe, and the man responsible for the Gossard, Pretty Polly and Playtex ranges in the UK. ...

MediaCom wins spot on ITV Digital's roster.
February 1, 2002... MediaCom has won a place on the 27 million [pounds sterling] ITV Digital roster alongside PHD and Naked. The agency's appointment comes as the digital television company looks to incorporate direct marketing into its marketing strategy,...

Cordiant's chief executive, Michael Bungey, was this week under pressure.(Brief Article)
February 1, 2002... Cordiant's chief executive, Michael Bungey, was this week under pressure from institutional investors to step down as the group's shares fell by 15 per cent. It follows the devastating loss of Hyundai's 212 million [pounds sterling] US media...

The IPA has focused on structures in its submission.(Brief Article)
February 1, 2002... The IPA has focused on structures in its submission to the Department of Trade and Industry on media ownership. It is recommending that there should be a minimum of four separate sales points in any single medium and that sales organisations...

Representatives from Channel 4, the BBC and ITV.(Brief Article)
February 1, 2002... Representatives from Channel 4, the BBC and ITV met prior to a Barb board meeting last week in order to articulate their shared concerns about the new data, although all are now publicly giving their support to the chief executive, Caroline...

Netscalibur, which provides internet services.(Brief Article)
February 1, 2002... Netscalibur, which provides internet services to businesses, has moved its creative account from Euro RSCG Wnek Gosper to Harrison Troughton Wunderman.

BSkyB shares suffered a heavy fall.(Brief Article)
February 1, 2002... BSkyB shares suffered a heavy fall ahead of the release of new subscriber figures next week. This has suggested that the satellite broadcaster has not attracted the broker's target of seven million customers by the end of next year.

Nutricia, the baby food manufacturer.(Brief Article)
February 1, 2002... Nutricia, the baby food manufacturer whose brands include Cow & Gate and Milupa, has shortlisted Miles Calcraft Briginshaw Duffy, AMV Advance and DFGW to pitch for its 1 million [pounds sterling] account. The business was resigned by Abbott...

The Oldie, the satirical title published by John Brown.(Brief Article)
February 1, 2002... The Oldie, the satirical title published by John Brown and edited by Richard Ingrams has been redesigned. The changes, which appear in the magazine's February issue, coincide with the tenth anniversary of the magazine.

H Bauer's fortnightly women's title, Real.(Brief Article)
February 1, 2002... H Bauer's fortnightly women's title, Real, is changing to a saddle-stitched format as part of the revamp that sees its cover price reduced from 1.50 [pounds sterling] to 1 [pounds sterling].

The Cannes International Advertising Festival.(Brief Article)
February 1, 2002... The Cannes International Advertising Festival has appointed Proximity London to promote its Cannes Lions Archive subscription service. The service provides an online archive of the best ads of the past decade. Proximity will target creative...

Emap Advertising has handed control of new-media.(Brief Article)
February 1, 2002... Emap Advertising has handed control of new-media sales to its director of cross media, Jane Kesley. The move follows the promotion of the online sales director,Jane Henley, to director of customer service.

Emap Communications' managing director.(Brief Article)
February 1, 2002... Emap Communications' managing director of public sector management and healthcare, Chris Derby, is leaving the company due to health reasons. Derby's departure has triggered the promotion of Arnold Forster to managing director of Emap...

Ken Wesley, who was the group financial controller.(Obituary)(Brief Article)
February 1, 2002... Ken Wesley, who was the group financial controller of the former Allen Brady & Marsh agency during the 70s, has died at the age of 71 after a long battle with cancer. An ex-Army officer, Wesley worked for BBDO and for ABM for more than a decade...

Rigby to head account teams at Lowe.
February 1, 2002... Lowe has promoted the new-business director, Jonathan Rigby, to its head of account management position. At the same time, the board account director, Sarah Gold, has been promoted to the new-business director role to fill the gap left by...

DLKW creates print work for launch of FT fund supplement.(Brief Article)
February 1, 2002... The Financial Times is backing the launch of its new weekly tabloid supplement, FT fund management, with a print campaign through Delaney Lund Knox Warren & Partners. The ads, which will appear in The Sunday Telegraph and investment trade...

Stella Artois continues `expensive' campaign.
February 1, 2002... Lowe has unveiled the latest TV and cinema ad in the long-running "Reassuringly expensive" campaign for Stella Artois featuring a doctor ostracised from his community because he tends to those afflicted by the plague. Fearing that the...

MVBMS makes use of World Cup rivalry in Volvo ads.
February 1, 2002... The rivalry between football fans in World Cup mood is the theme for a new pan-European campaign for Volvo, created by the Dutch agency MVBMS Fuel Europe. The ad, for Volvo's C70 convertible, shows a young man driving slowly through an...

D'Arcy's spoof of the `Dukes' for COI and DVLA secures Aerial.('road tax hazard' ad receives award; COI Communications, Driver and Vehicle Licensing Agency)(Brief Article)
February 1, 2002... A creative team from D'Arcy has won the September 2002 Aerial award with a radio commercial for the DVLA and COI Communications. Matt Wheeler and David Chidlow created a 60-second commercial that spoofs the Dukes of Hazzard's "just the good...

Centrica prepares for 50m [pound sterling] media review.(Brief Article)
February 1, 2002... Centrica is launching a review of media planning and buying arrangements across its AA, British Gas and Goldfish brands. The move, which includes both roster and non-roster agencies, covers 50 million [pound sterling] of business across the...

Partners BDDH scoops 40m [pound sterling] Citroen account.(Brief Article)
February 1, 2002... The French carmaker PSA has moved its 40 million [pound sterling] UK Citroen account out of the Havas-owned Euro RSCG Wnek Gosper and into its sister agency, Partners BDDH. The news is a relief to Partners, which lost its 10 million [pound...

Optimedia sees off Walker to win 16m [pound sterling] BA media business.(British Airways)(Brief Article)
February 1, 2002... British Airways has moved the media planning for its 16 million [pound sterling] media account out of Walker Media. Optimedia, which already handles BA's buying as well as strategy outside the UK, has won the business after a pitch against...

Five to pitch for Department of Health sexual health task.(Brief Article)
February 1, 2002... The Department of Health has asked five of its above-the-line roster agencies to pitch for a campaign to promote sexual health and Aids awareness among 18- to 30-year-olds. The creative agencies will pitch alongside a media planning...

Dunlop Tyres is reviewing its 21 million [pound sterling].(advertising account)(Brief Article)
February 1, 2002... Dunlop Tyres is reviewing its 21 million [pound sterling] advertising account for North America and Europe. The European account is handled by the Amsterdam-based 180, which seized the account from Abbott Mead Vickers BBDO last year, while the...

ITV has demanded 80 million [pound sterling] a year.(from BSkyB for digital sports distribution)(Brief Article)
February 1, 2002... ITV has demanded 80 million [pound sterling] a year from BSkyB for the right to distribute its digital sports channel, according to BSkyB's chief executive, Tony Ball. Last week, ITV pulled out of talks with BSkyB over carriage of the ITV...

Television news and current affairs.(Independent Television Commission research initiative)(Brief Article)
February 1, 2002... Television news and current affairs is to be the subject of a research initiative by the Independent Television Commission with a view to influencing the Communications Bill expected later this year. The chief executive of the ITC, Patricia...

Simon Foster is joining the PHD group.(to form direct communications agency, PHD Confidential)(Brief Article)
February 1, 2002... Simon Foster is joining the PHD group to launch a direct communications agency to be called PHD Confidential. Foster is currently the European media director of FCBi and has previously worked at WPP as Ogilvy & Mather Direct's media director...

Ntl has embarked on the biggest.(recapitalisation)(Brief Article)
February 1, 2002... Ntl has embarked on the biggest and most complex recapitalisation in British corporate history, following confirmation that it cannot pay its 12 billion [pound sterling] debts. The cable operator has appointed Credit Suisse First Boston, JP...

The Mirror is considering replacing.
February 1, 2002... The Mirror is considering replacing its traditional white on red masthead with a black and white badge in a bid to underline the paper's recent conversion to "serious news". As the tabloids battle to lure wealthier middle class readers, Mirror...

Simon Pardon has been promoted.(Brief Article)
February 1, 2002... Simon Pardon has been promoted to managing director of Granada Enterprises. Pardon, formerly Granada's group sales director, replaces Phil France. Pardon will report to Granada Enterprises' chief executive, Graham Duff. General release

Lego has chosen FutureBrand to undertake.(Brief Article)
February 1, 2002... Lego has chosen FutureBrand to undertake a global brand design review, which includes brand architecture and creative expression. It is anticipated that the work will lead to a radical overhaul of the Lego brand. The FutureBrand work will begin...

Euro RSCG Worldwide has acquired.(Brief Article)
February 1, 2002... Euro RSCG Worldwide has acquired a majority stake in the direct response media planning and buying agency Maximum Coverage Media. The San Diego-based agency will now be renamed Euro RSCG MCM and will become part of Euro RSCG Marketing Services....

HHCL scoops Science Museum brief.
February 1, 2002... HHCL & Partners has won a brief from the Science Museum to encourage parents to take their children along during the half-term holidays and make the most of its interactive displays. The agency has kicked off with a print and press campaign...

HHCL develops new ad pre-testing with research specialist.(Brief Article)
February 1, 2002... Radical ad campaigns which might never have made it on to TV because they bombed in research could be revived through a new method developed by HHCL & Partners and the research specialist Hall & Partners. HHCL said the new approach, called...

TBWA targets London with Sun TV campaign.
February 1, 2002... The Sun continues its advertising blitz on London next week with a 2 million [pound sterling] TV, poster and bus-side campaign. The ads, through TBWA\ London, continue the "we love it" strapline established in TV ads for page three and...

AMV takes on 5m [pound sterling] task for merged Cancer Research.
February 1, 2002... The newly created Cancer Research UK -- which claims to be Britain's biggest charity -- has appointed Abbott Mead Vickers BBDO to handle its account, backed by a reported 5 million [pound sterling] budget. The operation was formed through...

CM&W wins GNER's direct brief to build railway confidence.
February 1, 2002... Great North Eastern Railways has ended a long search for a direct marketing agency with the appointment of Clark McKay & Walpole. The train operator called a direct marketing pitch a year ago as it looked to build confidence and loyalty...

McCann appoints creative head.
February 1, 2002... McCann-Erickson is drafting in the creative director of its Israeli operation to take over the creative leadership of its European operations. Oren Frank, who joined McCann-Erickson Kesher Barel in 1996, will move to London to take control...

Dunnhumby selects Scarlett and Boyter to run DM start-up.
February 1, 2002... Dunnhumby, the data management company owned by Tesco, is launching a direct marketing agency called dunnhumby cinnamon. The agency will be run by Laura Scarlett, a former director at Wunderman Cato Johnson, as its managing director. Its...

AMV unveils press ads for Games Domain.
February 1, 2002... Games Domain, the BT-owned online games site which claims to be Britain's largest, is stepping up its ad presence to support its recently launched subscription service. Abbott Mead Vickers BBDO has produced the new press campaign for the...

Peter Werth appoints Malcolm Moore.
February 1, 2002... Peter Werth, the fashion clothing brand, has parted with Clemmow Hornby Inge after only one month with the agency and appointed Malcolm Moore Deakin Hutson. The news follows an announcement in December that Peter Werth had handed CHI the 1...

Billetts unveils unit to gauge marketing impact upon sales.(Brief Article)
February 1, 2002... Media consultancy Billetts has created a new division-called Billetts Marketing Sciences, which is dedicated to measuring and optimising the sales impact of marketing and advertising expenditure. The division supersedes Billetts' Return on...

Correction.(Correction Notice)
February 1, 2002... A story in Campaign last week said that Tim Davis will take responsibility for WPP's Unilever's business across Ogilvy & Mather and J. Walter Thompson. WPP has asked us to clarify that "Davis is becoming co-ordinator on Unilever business...

D'Arcy shifts focus to living life in Tetley ads.
February 1, 2002... D'Arcy's first campaign for Tetley tea since it ditched the tea folk plays on the health benefits of the drink and attempts to shake up its safe and old-fashioned image. One 60- and two 30-second ads are the first from the brand in more...

Oneagency top executives quit ahead of sale by Leith.
February 1, 2002... The senior management team at Oneagency, the Edinburgh-based direct marketing agency 80 per cent owned by The Leith Agency, is leaving the agency. Sue Mullen, the managing director, and Dave Mullen, the creative director, are leaving,...

DFGW creates push for launch of BBC TV children's channels.
February 1, 2002... The BBC is embarking on a 3 million [pounds sterling] multimedia campaign to support the launch of its two new children's channels -- CBeebies and CBBC. The CBeebies campaign targets parents of under-fives and is intended to raise...

Is the TV news an attractive option for advertisers? Designer Vaginas versus Trevor McDonald? No contest, is it? Shouldn't we admit there is little call for news on the networks? (Forum).
February 1, 2002... How tacky can this get? Last week we passed a landmark in the history of television news when ITV's venerable news flagship, News at Ten, was trashed in the ratings by Designer Vaginas, a Channel 4 documentary about cosmetic surgery of a...

SkyOne's enterprise series has attracted non-Trekkies as well as fans. (Enterprise: an expert's view).
February 1, 2002... On the face of it, Sky One's new peaktime acquisition, Enterprise, doesn't look capable of reversing the channel's recently declining audience share. The opening sequence does nothing to change that opinion as the viewer is greeted by the...

Alison Lee, the sister of Campaign's media reporter, Jeremy Lee, nominates Nestle's use of ambient media for the launch of its Little Rolos product. (Media Choice).(Brief Article)
February 1, 2002... "Nestle has booked 587 A3 posters in the fitting rooms of 79 Miss Selfridge stores across the UK as part of its marketing strategy for the launch. In order to reinforce the `Do you love anyone enough to give them your last Rolo?' creative, the...

Can Liam Hamilton turn round ITV's daytime ratio decline? Ian Darby profiles the man leading ITV's bid to regain past This Morning glories. (Headliner).(Brief Article)
February 1, 2002... You could argue that daytime TV is Richard and Judy and that ITV should crawl to them on bended knees if it is to resurrect its daytime fortunes. But this isn't going to happen, so instead it has turned to Liam Hamilton, who as a former...

US magazines are showing a grunge homemaker trend. (Perspective).(Brief Article)
February 1, 2002... Welcome to the first in a new series entitled Fun Things That Columnists Do: this week it's poring over statistics of ad volumes for the American magazine market in 2001, assisted by my trusty props--a calculator, a wet towel round my head and...

Will the Pace decoder help or hinder the digital expansion? Not everyone is sold on the benefit of Pace Technology. (Spotlight On: Pace).(Brief Article)
February 1, 2002... 100 [pounds sterling]? A handsome price. Very handsome indeed. For a ton you'd be hard pushed to pick up a "recycled" digital decoder box in a pub off the Old Kent Road. This new Pace Micro Technology decoder gizmo could put a lot of...

I-Recall: dotcom weekly awareness survey.(Brief Article)(Statistical Data Included)
February 1, 2002... I-RECALL: DOTCOM WEEKLY AWARENESS SURVEY Rank Site Agency/Media Adspend July-September 1 BT AMV BBDO/Zenith Media 2,646,000 [pounds sterling] 2 ...

Web Watch: lifestyle sites.(Brief Article)(Statistical Data Included)
February 1, 2002... WEB WATCH: LIFESTYLE SITES Rank Site Address Latest monthly page impressions (millions) 1 FHM fhm.co.uk 35.0 2 MegaStar ...

Cannes' new chief has little time for croissants: Franz Prenner believes the ad festival is still value for money. (Newsmaker/Franz Prenner).(Brief Article)(Statistical Data Included)
February 1, 2002... Talk about a baptism of fire. No sooner had the fax machine finished spitting out the news that Franz Prenner is the new chief executive of the Cannes Advertising Festival, than the phone erupts, spilling forth Campaign's front-page splash:...

On the campaign couch ... with JB. (Close-Up).
February 1, 2002... Q My house is being renovated following a burst pipe over Christmas. My agency currently has a whole floor empty due to the departure of several senior people. As the chief executive, should I take advantage of the free rent and move my family...

The changing face of advertising's unsung heroes: new-business heads have begun to win recognition. (Live Issue/New-Business Directors).(Statistical Data Included)
February 1, 2002... There's an air of mystery surrounding new-business directors that leads some people to compare them to Freemasons. Although agency heads may not quite understand how it is that new-business directors work, they are clear on what an important...

New kids on block clean up with 02's rebranding: Jenny Wafts looks behind 02's decision to ditch AMV and take on start-up VCCP. (Newsmaker/VCCP).(02 Agency dumps Abbott Mead Vickers BBDO and signs up with Vallance Carruthers Coleman Priest)
February 1, 2002... Only once in a blue moon does a giant company fire its long-standing agency and put its faith in a start-up which has barely been conceived a fortnight. Still less often does it do so within weeks of a complex and demanding European launch. So...

Will political spots play by the rules? (Opinion).
February 1, 2002... Political advertising is the hot potato no regulator wants to find landing in their lap. Not the Advertising Standards Authority, which got fed up with being used as a football to be kicked around by point-scoring politicians. And certainly not...

[O.sub.2] win could be a double-edged sword. (Opinion).(Brief Article)
February 1, 2002... Barker & Ralston may be a receeding memory these days but it was big news 12 years ago when the start-up won Abbey National's 13 million [pounds sterling] account within days of its launch. Six years later the account, making up two-thirds of...

Radio is not growing audience share any faster than outdoor. (Radio Audiences).
February 1, 2002... In two intriguing statements in Campaign, 11 January, Douglas McArthur, the chief executive of the Radio Advertising Bureau, stated: "Unlike other mass media, radio will continue to grow its audience... " and then proceeded to claim a 15...

Research says radio grows but TV shrinks. (Radio Audiences).
February 1, 2002... There has been much speculation that one of the features of the future media landscape will be the increasing strength of radio compared to television. The theory is based on a combination of factors, primarily the increasing time-squeeze in...

The IPA book cuts out the hype and bullshit. (Shared Beliefs).
February 1, 2002... I started off liking the new IPA book(let) Shared Beliefs but Caroline Marshall's persuasive and clever Perspective piece had me wavering (ever thought of working in advertising?). The advertising business and the process of developing...

Adland appears to be run by bunch of idiots. (Shared Beliefs).
February 1, 2002... I have been lucky to have the opportunity recently to take an outsider's look at the advertising industry. Removed from the day-to-day, and looking at the industry with a fresh eye, one saw many strengths. One of those was the power of...

O&M is right to ditch Cannes 2002 festival. (O&M Quits Cannes).
February 1, 2002... Buy that man a bigger cigar! Congratulations to Nell French and Ogilvy & Mather on the decision to can Cannes this year. The festival is meant to be about creative work. That's ideas. Not "tracking down `scam' ads" or judging advertising on...

Cowen on ... Alzheimer's Society. (Opinion).
February 1, 2002... About 500,000 people in the UK suffer from Alzheimer's disease, so it's hardly surprising that so many of us know someone affected by the condition. My great uncle developed Alzheimer's in his early sixties -- when I was still very young....

Stuart Elliott in America. (Opinion).
February 1, 2002... How now, Tina Brown? Never mind that Talk magazine, the fabulously celebrated Brown's latest venture to captivate the Media-Entertainment Establishment, died faster than most dotcoms. All that the chattering classes can chatter about,...

Psyche behind the sell: the psychiatrist Dr Raj Persaud invites three disorderly and undisciplined personalities (sorry, that should read creative directors) on to the analyst's couch.
February 1, 2002... In the early 50s, when psychology first became the buzz technique in advertising, the idea was that all advertising had to do was to get people to associate products with safety, sustenance or sex, because these were the three basic human...

The second coming: more companies are jumping on the customer magazine bandwagon, including the traditional magazine publishers. (Publishing Agencies).
February 1, 2002... There is precious little cheer in media land at the moment. The slump in advertising revenue is hitting practically all areas of the communications mix: TV, press, new media, radio -- they're all affected. But one area that is bearing up...

Have mag will travel: Adam Leyland examines how UK-based customer publishing shops are taking their proposition into Europe and the US. (Publishing Agencies).(Statistical Data Included)
February 1, 2002... The world is now its oyster for British customer publishing companies. A cottage industry back in the mid-80s, the UK scene is now so successful that, like pop music, it's selling the winning formula abroad. It's not a new idea for...

Winning over women: the NRS shows that certain customer magazines are gaining in popularity among women, but what's the media agency view? (Publishing Agencies).(National Readership Survey)(Brief Article)(Statistical Data Included)
February 1, 2002... It's no secret that women have a longstanding love of magazines. But recent National Readership Surveys figures indicate that the magazines you'd think would be the most popular aren't necessarily the ones you would expect. Instead of the big...

The client view: Orange, Peugeot, the Army and their customer publishing agencies explain how producing a magazine has helped them to strengthen and enhance their customer marketing strategies. (Publishing Agencies).(Brief Article)(Statistical Data Included)
February 1, 2002... Camouflage is a database-focused customer relationship marketing programme providing key membership benefits to its 13- to 16-year-old members, namely Army magazine, a website (mycamouflage.co.uk) and various contact mailings. "Finding the...