Campaign articles from February 2001

Campaign archives from February 2001

Snoops vie for Morgan Stanley brief.(Brief Article)
February 23, 2001... The US financial services giant Morgan Stanley Dean Witter is approaching agencies about a pan-European piece of business worth between 6 million [pounds sterling] and 10 million [pounds sterling]. The company is understood to be looking...

AMV holds top spot and Publicis shines in Top 300 rankings.(Brief Article)
February 23, 2001... This year's Campaign Top 300 report sees M&C Saatchi confirming its position ahead of Saatchi & Saatchi for the first time. The table, which ranks agencies according to their AC Nielsen MMS billings in 2000, puts M&C at number five, joining...

Claydon Heeley to join forces with Agency.com.(Brief Article)
February 23, 2001... The Omnicom companies Claydon Heeley Jones Mason and Agency.com are joining forces to launch an operation called Agency Republic. Agency Republic, which will operate as a joint venture between the two companies, will be headed by Scott...

Philips in $600m media shoot-out.(Brief Article)
February 23, 2001... The Dutch electronics giant Philips is putting its global media account up for review, worth an estimated $600 million. The company is talking to five agency networks which could include its incumbents Carat, the incumbent on its European...

MMDB picks up MTV and VH-1 centralised creative assignment.(Brief Article)
February 23, 2001... Malcolm Moore Deakin Blazye has won the centralised MTV and VH-1 account in a final shoot-out against Leagas Delaney. Saatchi & Saatchi and Springer & Jacoby, the incumbent on VH-1, were on the shortlist for the business. An original list...

Come and enjoy the rollercoaster ride of Campaign's Top 300.(Brief Article)
February 23, 2001... It's here again. The only Thursday morning when agency heads skip the front page and head straight for the Campaign Top 300 report. As Campaign's indefatigable Top 300 editor, Pippa Considine, will testify, there are all sorts of ways of...

Cabinet Office puts COI services under review.(Brief Article)
February 23, 2001... The Government is to launch a wholesale review of COI Communications, which will consider if it should be sold off or have more of its work contracted out to the private sector. The move comes as COI calls a statutory review of its...

WPP and Omnicom report good profitability in year-end figures.(Brief Article)
February 23, 2001... A buoyant 2000 for marketing services companies is reflected in the year-end results for WPP and Omnicom, unveiled this week. WPP, the British holding company headed by Sir Martin Sorrell, reports profits before tax up more than 43 per...

CDP to broaden integrated services with new divisions.(CDP Media)(Brief Article)
February 23, 2001... CDP is planning to set up several new divisions as it attempts to widen its offer to clients. The first will be a direct marketing arm, which will be called Angel Direct. The Dentsu-owned agency is also setting up a PR division and design...

Channel 4 secures regional advertising package with BSkyB.(Brief Article)
February 23, 2001... Channel 4 is to sell regional advertising packages on BSkyB from next week, making it the first terrestrial TV broadcaster to offer such a deal. The move will put pressure on ITV, which is still locked in talks with Sky about access to...

JWT names new marketing chief.(Brief Article)
February 23, 2001... Clare Durward, the former head of new business and marketing at Leo Burnett, is to take up the top marketing position at J. Walter Thompson. She will join JWT on 12 March as marketing director and will fill the position vacated by Mark...

Agencies line up as Birds Eye launches DM roster overhaul.(Brief Article)
February 23, 2001... Birds Eye Wall's, the frozen foods division of Unilever, is searching for direct marketing agencies to work on its brands. Birds Eye is looking outside its current roster of agencies, and is starting the search with a pitch for ice-cream...

Christie leaves TBWA following restructure.(Brief Article)
February 23, 2001... TBWA\London's chief operating officer, Neil Christie, has quit the agency following a narrowing of his role after the management restructure last year. Christie was appointed managing director of the newly merged TBWA Simons Palmer in...

AOL Time Warner to launch global cross media sales house.(Brief Article)
February 23, 2001... AOL Time Warner, which announced its merger at the beginning of last year, is setting up a division to capitalise on the global cross-media opportunities the merger will offer advertisers. The new operation, called the Global Client...

HOTLINE.(Brief Article)
February 23, 2001... (020) 8267 4656 The computer giant Gateway has broken off talks with Fallon about its $250 million business. It is not yet clear if the company will now draw up a new shortlist or take its business in-house. Gateway ended its three-year...

M&C wins Scottish Courage's Beck's account.(Brief Article)
February 23, 2001... Scottish Courage has ended one of the most protracted pitches of recent years with the appointment of M&C Saatchi to handle the creative work on the Beck's premium beer brand. A reported budget of between 5 million [pounds sterling] and...

Bates UK beats WCRS to net 40m [pounds sterling] Sky task.(Brief Article)
February 23, 2001... Bates UK has picked up BSkyB's 40 million [pounds sterling] creative account, following a two-way shoot-out against WCRS. WCRS will retain the 12 million [pounds sterling] creative account for Sky's interactive TV service Open. Bates will...

HHCL produces first interactive TV work for BA's Go offshoot.(Brief Article)
February 23, 2001... Go, the low-cost airline owned by British Airways, is launching its first interactive TV ad next month. The ad has been created by HHCL & Partners and Aviator Productions and will run on Kingston, YesTV, Future TV and Home Choice in March....

Farrow quits D'Arcy for WPP sport sponsorship agency.(David Farrow)(Brief Article)
February 23, 2001... David Farrow, the marketing director at D'Arcy, is leaving the agency. Farrow, who has been at D'Arcy for ten years, is joining WPP's sports marketing and sponsorship agency, Premiere, as a business consultant early next month. His new...

REVIEW.(several brief topics)(Brief Article)
February 23, 2001... Marketing and advertising news in the week's press... Abbey National is to reduce its TV advertising after finding that digital viewers used the interactive services on their sets rather than watching commercial breaks. The move came...

Fallon's Umbro ads focus on football.(Umbro International Ltd.)(Brief Article)
February 23, 2001... Fallon has created its debut work for the sports label Umbro: a national press and outdoor branding campaign that highlights the company's affiliation with football. The work positions Umbro as a football specialist by underlining its...

IPA adopts guerilla tactics to influence the best graduates.(Institute of Practitioners in Advertising)(Brief Article)
February 23, 2001... The IPA is adopting guerilla marketing tactics in one of its most concerted efforts to persuade high-calibre university graduates to choose advertising over rival careers in the City, consultancy and design. A teaser campaign under the...

Chairman stars in O&M's advertising for Vision Express.(Daniel Abittan featured in advertising from Ogilvy and Mather Worldwide Inc.)(Brief Article)
February 23, 2001... Ogilvy & Mather has launched a TV advertising campaign for the optical retailer Vision Express, its first major ad since it won the business in January 2000. Breaking nationally on 25 February, the first of three films in the campaign...

Mustoe unveils global Dr Martens campaign.(Mustoe Merriman Herring Levy)(Brief Article)
February 23, 2001... Mustoe Merriman Herring Levy has unveiled its first global branding campaign for Dr Martens with the strapline: "World of Feet." The three 15-second TV and cinema spots feature no dialogue and show giant feet adoring Dr Martens shoes in...

Faulds launches branding work for Key 103.(Faulds Advertising)(Brief Article)
February 23, 2001... Faulds Advertising has created a campaign for Emap Performance's Big City Network, focusing initially on the Manchester radio station Key 103. It aims to build the profile of the radio network, and follows recent press activity to create...

Slump in glossy women's sector.(sales statisitics)(Brief Article)(Statistical Data Included)
February 23, 2001... The past six months was pretty rough for most publishers of women's glossies, with mature-minded lifestyle titles suffering particularly alarming reverses. IPC Southbank experienced a disastrous set of results, with all of its...

Hard rock on the rise as Britpop falls away.(music magazines sales data)(Brief Article)(Statistical Data Included)
February 23, 2001... Circulations for hard-core rock and dance music titles are soaring, but specialist indie rock magazines have been in decline following the end of the Britpop boom. Magazines showing the most impressive growth in the sector are the dance...

Publishers find solace in flagship magazines.(move away from specialist sectors)(Brief Article)(Industry Overview)
February 23, 2001... A tough set of ABCs has focused attention back on publishers' flagship brands and away from the specialist sectors and quick marketing fixes that have occupied much of the industry's investment over recent years. The computing sector,...

Take a Break retains top slot as Heat rises.(weekly periodical sales figures)(Brief Article)(Statistical Data Included)
February 23, 2001... In the weeklies market, a clear contrast in fortunes could be seen between the precocious celebrity titles and their declining traditional counterparts. The sector's most spectacular year-on-year performance was produced by Emap Elan's...

Lads' mags triumph as the `mature' titles falter.(men's magazines continue on rollercoaster)(Brief Article)(Statistical Data Included)
February 23, 2001... The men's magazine market continued to be a rollercoaster ride for its publishers, with FHM. Maxim and Front riding high, while titles such as Later,. Sky and Esquire suffered substantial circulation falls. Bulk sales also played an important...

Declining figures continue for home sector.(ABC Leisure Magazines Inc., IPC Magazines Ltd.)(Brief Article)(Statistical Data Included)
February 23, 2001... The home interest and garden magazine sectors have failed to move on from last year's position of declining sales. Increased demand for home and garden-themed TV has translated into a growth in magazine sales for only a lucky few, as most...

Slump for computer sector as the games market slows down.(up just under one percent year on year)(Brief Article)(Statistical Data Included)
February 23, 2001... The computer market was up by just under 1 per cent year on year, with the previously buoyant market being held back by most sectors performing badly. The indifferent performance of the games market, where games have reached their...

What's on TV remains unbeaten by its rivals.(television listing market)(Brief Article)(Statistical Data Included)
February 23, 2001... The television listings market has had a tough ride during this ABC period, with all titles except TV & Satellite Week experiencing falls in circulation. IPC.tx's What's On TV, the market leader, was down 2.3 per cent year on year to...

Teens shun music publications.(young readers attracted by celebrity-driven magazines)(Brief Article)(Statistical Data Included)
February 23, 2001... Teenage magazines are going through a tough time owing to the launch of celebrity-driven magazines, such as Heat, which are attracting young readers. In general, the music titles in the teen sector suffered the most severe setbacks. Top...

WMA unveils regulations to avoid spamming.(Wireless Marketing Association)(Brief Article)
February 23, 2001... The Wireless Marketing Association (WMA), which launched in November and is backed by Orange, BT Cellnet and Vodafone, has unveiled its code of practice. According to the WMA agenda, all mobile marketing must be permission-based, and all...

Modem's Griffiths joins WCRS in interactive role.(Mark Griffiths, interactive creative director)(Brief Article)
February 23, 2001... WCRS has poached Mark Griffiths, Modem Media's senior art director, to be its interactive creative director. Griffiths, who joins the agency in mid-March, replaces Steve Vranakis, who founded WCRS's e-brands division before quitting last...

Tangozebra creates online ads for Ford on Sportal network.(Ford Motor Co.)(Brief Article)
February 23, 2001... The motor giant Ford is launching an online ad initiative on the Sportal network to reinforce its long-term association with football. The ad, which is launched this week, has been created by the online advertising technology company...

Cylo's Brooks-Smith leaves to head independent Aviator.(Susia Brooks-Smith; Cylo rebrands to Aviator Productions)(Brief Article)
February 23, 2001... Cylo, the television production company which recently branched into interactive TV production, has rebranded to Aviator Productions. Its owner and former managing director, Susie Brooks-Smith, has left the parent company Cylo Inc, which...

campaign-i.
February 23, 2001... Communicating in the new economy The entertainment company e-district.com has suspended its chief executive, Steve Laitman, following reports that figures for registered users, page impressions and revenues for last year had been...

Dotcom weekly awareness survey.
February 23, 2001... [TABULAR DATA NOT REPRODUCIBLE IN ASCII]

Government website seeks simplicity.(UK Online Ltd.)(Brief Article)
February 23, 2001... The Government has gone live 4 UK Online, but is it too simple to be effective? Finally the portal for UK Online, the Government initiative to get all of its services and the British public online within the next five years, has gone...

Will digital be your brand's guardian?(possibilities of the network channel)(Brief Article)
February 23, 2001... There was a story about a king who was so happy with his birthday cake that he decreed every soul in the kingdom must become bakers. Six months later the kingdom was nearly destroyed, with kitchen fires raging out of control and the...

The ITC applies its guidelines to interactive TV advertising.(separating editorial from commercial content)(Brief Article)(Industry Overview)
February 23, 2001... The rules aim to separate editorial from commercial content. The future of television is going to be all about the blurring of the line between "editorial" programming and commercial messages. In a world ruled by video on demand, personal...

web watch: lifestyle sites.(Brief Article)(Statistical Data Included)
February 23, 2001... Latest monthly, page impressions Rank Site Address (millions) 1 FHM fhm.com ...

private surf.(sub-club.com)(Brief Article)
February 23, 2001... John O'Keeffe, the executive creative director at Bartle Bogle Hegarty, reviews sub-club.com. When I was a child, we had flowerpot men and to entertain us. These days, what with the web, entertainment for the seven- to 15-year-old is a...

Is the women's glossy market due for a culling?(Statistical Data Included)
February 23, 2001... With circulation figures already looking soft, will be able to sustain the arrival of three new magazines? The circulation figures for the women's glossy market were, perhaps, not as bad as people expected -- but they weren't exactly...

INSTYLE: AN EXPERT'S VIEW.(Time Inc.)(Brief Article)
February 23, 2001... The launch edition of InStyle in the UK would do well with more pizzazz. Since news leaked that Time Inc was going to launch InStyle in the UK, I have been sitting on my hands with excitement. I've long been a fan of the US version,...

MEDIA CHOICE.(Agent Provocateur Parfum)(Brief Article)
February 23, 2001... Campaign reporter Jeremy White salivates over an Agent Provocateur pull-out in Maxim. "Agent Provocateur has cunningly linked up with the men's magazine Maxim to produce a diverting 24-page pull-out, Les Lingerie Dangereuses, in this...

Emap chief endures the heat for taking the hard decisions.(Kevin Hand)(Brief Article)
February 23, 2001... Kevin Hand believes in his plans despite what critics predict, Ian Darby reports Oscar Wilde's observation that "ambition is the last refuge of the failure" seems to sum up the current situation at Emap. Critics say the stock market...

Income figures set the record straight for agency activity.(Booth Lockett Makin)(Brief Article)
February 23, 2001... It's quite an incongruous little group that catches the media eye this week. BJK&E, Booth Lockett Makin, CIA, Initiative, Manning Gottlieb Media and New PHD don't appear to have a lot in common beyond the obvious. But this week all six...

Coke GB's marketing manager casts her net wide.(Charlotte Oades)(Brief Article)
February 23, 2001... Can Charlotte Oades tap in to a local loyalty for Coke? There is not much point in revealing personal details about Charlotte Oades, the marketing director of Coca-Cola Great Britain and Ireland. The fact is she has got so many agencies...

ON THE CAMPAIGN COUCH ... WITH JB.(Brief Article)
February 23, 2001... Q I am deeply unpopular within the advertising industry as a result of a series of ill-advised public relations gaffes. How can I redeem myself? Whatever you do, refrain from writing lengthy apologia or blaming your poor press on other...

A new twist in Levi's quest to win back consumers.(Brief Article)
February 23, 2001... Will Levi's latest ad give the flagging brand a new lease of life, Camilla Palmer asks A vintage car pulls up at a gas station, complete with tumble-weed and freaks sipping coffee in the nearby diner. The friends spill out on to the...

LIVE ISSUE/UNISON CAMPAIGN.(image of suicide in Unison ad from Delaney Lund Knox Warren and Partners)(Brief Article)
February 23, 2001... Unison has chosen to use strong imagery in its latest spot, Jeremy White reports Unison's latest campaign, which was launched last week, marks a radical change in direction for the UK's largest union. At the end of 1995, BMP DDB...

Is it time to shout `cut' on directors taking a cut?(Video production companies)(Brief Article)
February 23, 2001... Producers deny that they are massively marking up costs to cover director pay A recent Campaign feature on the Advertising Producers' Association has got quite a few backs up (Campaign, 9 February). And it is hardly surprising. The...

Omnicom moves to give OMD credibility.(Brief Article)
February 23, 2001... As headaches go, Omnicom has had a pretty bad one for years called OMD. But, last week, in a sparse conference room on the 6th floor of Abbott Mead Vickers BBDO, OMD's new European chief executive laid out his plans to senior managers for a...

Enfield switches sides of the camera.(Harry Enfield)(Brief Article)
February 23, 2001... Forget the old saying that money talks. It's screaming at Harry Enfield, the comedian who once lambasted ad industry figures over the size of their pay cheques but is now about to turn his attention to commercials directing. Rewind the tape...

LETTERS.(Brief Article)
February 23, 2001... Judicial review is too important to be given up by the ad industry JT Winkler's argument (Campaign, 2 February) that the fast and efficient regulation of advertising is preferable to fairness in order to protect consumers is a dangerous...

Mills on ... Orange.(Brief Article)
February 23, 2001... There are a few phrases commonly used in this business which invariably make me suspicious. One of them is "This is just a holding ad" which, translated, means: "We haven't figured out what we want to do yet, but the client insists we get...

Stuart Elliott in America.(Brief Article)
February 23, 2001... Bill Clinton has been in the news lately almost as much as he was when he was the president of the United States. But there's one big difference between now and then, a difference that has Madison Avenue intrigued. He's no longer...

THE KINGS OF MADISON AVENUE.(Young and Rubicam Advertising; Mike Dolan)(Brief Article)
February 23, 2001... Mike Dolan Jenny Watts talks to the man with the challenge of stabilising a floundering Young & Rubicam Behind the elegant facade of 285 Madison Avenue sits a challenge. Inside, at the headquarters of the Young & Rubicam global...

PRIVATE VIEW.(Brief Article)
February 23, 2001... It's Valentine's month. It used to only last a day, but, like Christmas, the preparations start earlier every year, so that by the time the big day arrives, only a visitor from planet Zog could claim ignorance of the most romantic date in the...

The agency boss, the lapdancer and a new version of phone sex.(Brief Article)
February 23, 2001... While busty ladies at the lapdancing "gentlemen's" club Spearmint Rhino seems to be the order of this week (see lead story), we hear the club might have a bigger following in the industry shadows than had been previously thought. A...

Royals rule as `Fergie and Dy' cause a buzz as BMP DDB creatives.(Feargal Balance, Dylan Harrison)(Brief Article)
February 23, 2001... It seems the industry's creative departments are awash with characters. But forget identical twins, such as Ben and Cameron Short at TBWA\London. And we've moved on from literati like the Bronte sisters, Jo Webb and Jayne Marar, at HHCL &...

Lost your clothes and inhibitions? Go get a job at Duckworth Finn.(Michelle Dowsett; Duckworth Finn Grubb Waters)(Brief Article)
February 23, 2001... Diary was all ears last week when it heard the kind of X-rated gossip steamy enough to make Peter Stringfellow's barnet go flat. But it has been nigh on impossible to pin down the details as the agency involved backtracked like mad in a vain...

Cardwell the hero as Eminem floors teens.(Paul Cardwell)(Brief Article)
February 23, 2001... Diary is keen to hear from advertising's most tolerant parents. And Paul Cardwell, the creative director at Doner Cardwell Hawkins, known in the industry for his love of the arts, last week swapped his opera glasses for some heavy duty...

Pick of the week.(St Luke's ad for IKEA (London, England))(Brief Article)
February 23, 2001... Francesca Newland is impressed by the latest Ikea work from St Luke's: "This ad is funny and brave because it has violent undertones. I like the way Ikea feels it can reject the namby pamby, and the casting is excellent, as is the direction....

Turkey of the week.(McCann Healthcare Advertising's ad for Senokot)(Brief Article)
February 23, 2001... Jeremy White shudders when he sees the Senokot spot by McCann Healthcare Manchester: "This laughably bad spot tiptoes around the subject of constipation with phrases like `bloated'. The dream sequence is worse than anything on Sunset Beach....

A move to Kensington became a real bonus for D'Arcy but not IMP.(IMP moves locatoin)(Brief Article)
February 23, 2001... Location, location, location. As everyone knows, these are the three most important things to consider when it comes to moving property -- an experience which is always described as being one of life's most stressful to boot. So when the...

The French Revolution.(advertising agencies' acquisitions and mergers reshaped the industry in 2000)
February 23, 2001... Last year marked a change in advertising's power base as Publicis and Havas led Europe's charge to usurp the behemoths of Madison Avenue, John Tylee writes The global communications industry awoke to the dawn of the new millennium with...

The top 30 agencies.(Brief Article)
February 23, 2001... M&C Saatchi overtakes Saatchi & Saatchi for the first time, Leagas Delaney shoots up seven places, while Mortimer Whitaker O'Sullivan enters the top 30 for the first time. Abbott Mead Vickers heads the table [TABULAR DATA NOT...

Campaign's top 300.(advertising agencies; table not included)(Brief Article)
February 23, 2001... Abbott Mead Vickers retained its residency at the top of the rankings for the third year running, with BMP DDB first by its own figures but second according to the official ACNielsen MMS numbers [TABULAR DATA NOT REPRODUCIBLE IN ASCII]...

Regional agencies.(advertising agencies ranked; table not included)(Brief Article)
February 23, 2001... Faulds takes pole position as BDH\TBWA, last year's number one, slips into second place, while both The Union and The Bridge boast impressive increases in their billings. Based on MMS data, the table ranks the performance of regional agencies...

Business to business agencies.(advertising agencies ranked; table not included)(Brief Article)
February 23, 2001... For the fourth year in row, the top position is taken by McCann-Erickson Birmingham, with newcomer Warman & Bannister in third place. Complied by Campaign with the aid of the IPA and the Association of Business to Business Agencies, the table...

Top UK agencies profiles.(agencies ranked by billings; list included)(Directory)
February 23, 2001... Abbott Mead Vickers BBDO's sheer size did not affect the quality of its output, as the Gunn Report showed. Bates UK struggled for a second year, the loss of the Halifax taking the gloss off its gains. BDH\TBWA's position at the top of the...

New-media agencies arrive.(Brief Article)
February 23, 2001... The bursting of the dotcom bubble last year brought more credibility to the new-media industry as its surviving players moved into the mainstream. Last year saw the new-media agency industry come of age -- as consolidation within the...

New-media specialists.
February 23, 2001... For the first time in the Top 300 report, and by their own declared income figures, players such as AKQA and Agency.com lead the way [TABULAR DATA NOT REPRODUCIBLE IN ASCII]

Top new-media agencies.
February 23, 2001... The baby of the marketing sector has blossomed into a multimillion-pound industry and its top agencies now merit a Campaign ranking. Of the class of 2000, i-Level, Beyond, Deepend, Modem and Good Technology earned top marks 5 ...

The media rollercoaster.(media agencies in the year 2000)(Brief Article)
February 23, 2001... Conspicuous success was hard to find in 2000, Anna Griffiths writes, as agencies grappled with dotbombs, cost efficiencies and centralisations It was a tough year for media agencies who had to face the many contradictions in the changing...

The top 50 media specialists.
February 23, 2001... TOP 50 MEDIA AGENCY GROUPS RANKED BY MMS BILLINGS MMS MMS Year billings billings on m ([pounds m ([pounds year...

Top Media Agency Profiles.
February 23, 2001... 2000 was an up and down year for most media agencies, a trend bucked most notably by BBJ's consistently strong performance, which landed it Media Agency of the Year 9 BBJ PRINCIPAL TRISTA GRANT Declared...

Leith grabs IPC's Marie Claire brief.(Brief Article)
February 16, 2001... The Leith London has recorded its first account win after winning in a four-way pitch for the task of reinvigorating the women's lifestyle magazine Marie Claire. The Leith, founded last September by John Messum, Jeremy Pyne and Paul...

Lads' titles recover as women's market dips in latest ABCs.(Brief Article)
February 16, 2001... The lads' magazine sector is to enjoy a revival in today's set of ABC figures, while several high-profile women's titles take a circulation dive. The latest surge at the fleshier end of the men's market will be led by Cabal's notoriously...

Govt unveils 3m [pounds sterling] campaign to encourage voting.(Brief Article)(Statistical Data Included)
February 16, 2001... The Government is about to launch a 3 million [pounds sterling] campaign to encourage people to vote, a move that is likely to create uproar from the opposition parties. Euro RSCG Wnek Gosper has created a campaign for the Home Office...