Campaign articles from December 2011

Campaign archives from December 2011

The Annual 2011: Introduction.
December 16, 2011... If you pay any attention to these things, you might remember that this time last year we pondered whether a watershed had been reached. Would we need to differentiate agencies into advertising, digital and direct in 2011? Or were agencies all...

The Annual 2011: Review of the year - 2011: in with the new and out with the old.
December 16, 2011... In a year when change was the global byword, adland saw technology become ever more central to agency fortunes and two sacred cows sacrificed to progress, Ian Darby writes. For many in the world, 2011 was the worst of times. A year of...

The Annual 2011: Agency of the Year - BBH.(Bartle Bogle Hegarty Ltd.)
December 16, 2011... Impressive new-business wins, a fistful of awards as well as a book by one of its founders ensured the agency was at the top of its game this year. This year, Sir John Hegarty launched his book explaining how to 'turn intelligence into...

The Annual 2011: Media Agency of the Year - PHD.
December 16, 2011... The agency's long-standing reputation for creative excellence shows no sign of fading, with clients benefiting from its innovative media techniques. Following a close shoot-out, PHD retained its Media Agency of the Year title. The agency's...

The Annual 2011: Direct Agency of the Year - Ogilvyone.
December 16, 2011... With consistently excellent DM campaigns for clients both big and small, OgilvyOne can now add a third win in five years to its plethora of awards. In recent years, picking the Direct Agency of the Year has been relatively straightforward....

The Annual 2011: Digital Agency of the Year - AKQA.
December 16, 2011... The agency continues to fly the flag for digital agencies, with innovative and creative work that traditional creative agencies can only dream of. Last year, we pondered whether there would still be some logic for a Digital Agency of the Year...

The Annual 2011: Advertiser of the Year - Stella Artois.
December 16, 2011... So successful are the beer brand's ad campaigns, with their distinctive 60s aesthetic, that even a move into the cider market proved triumphant. Stella Artois is the biggest alcohol brand in the UK and, through its defining 60s aesthetic,...

The Annual 2011: Campaign of the Year - John Lewis.
December 16, 2011... John Lewis has built on its victory as Campaign's Advertiser of the Year in 2010 with a Christmas spot that has captured the nation's imagination. John Lewis has done it again. Eighteen months after bringing us the emotional 'always a woman'...

The Annual 2011: Production Company of the Year - Blink.
December 16, 2011... Commercials (animated or otherwise), art, music and now fashion - Blink has proved itself to be much more than your average production company. To think that, when it first started life, Blink was just the director Bob Lawrie 'on his own in a...

The Annual 2011: Medium of the Year - The Guardian.
December 16, 2011... For delivering compelling journalism and technical excellence for readers and advertisers, The Guardian stands out as this year's high achiever. Judging this year's Campaign Medium of the Year was no easy task. Many of the shortlisted...

The Annual 2011: Advertising Network of the Year - BBDO Worldwide.
December 16, 2011... A stunning year in terms of new business saw BBDO Worldwide win every global pitch it contested - and duly return to the top of the network pile. Some people could see BBDO being named Campaign's Advertising Network of the Year as normal...

The Annual 2011: Media Network of the Year - Maxus.
December 16, 2011... A new-business record that included some big wins and award-winning work for existing clients have given the WPP-backed Maxus a stellar year. Campaign's 2011 Media Network of the Year debate was dominated by the impressive pace of growth at...

The Annual 2011: Top 10 TV and cinema ads.
December 16, 2011... 1. John Lewis, 'the long wait' Diehard fans of The Smiths were not amused, but their ire only served to earn this spot more column inches. The extremely emotional reaction from the rest of the public to this tooth-achingly sweet ad was the...

The Annual 2011: Top Tens - Top 10 press ads.
December 16, 2011... 1. Land Rover, 'passport stamps' Land Rover traditionally makes a good showing in the press category at the Big Awards, and this year was no exception. This ad, featuring the distinctive outline of a Defender made up of passport stamps from...

The Annual 2011: Top Tens - Top 10 regional press ads.
December 16, 2011... 1. First Great Western This campaign, which ran in papers across the South-West of England and South Wales, aimed to celebrate the transformative effect of taking the train to a range of West Country destinations. In this case, Bristol. We...

The Annual 2011: Top Tens - Top 10 radio ads.
December 16, 2011... 1. More Th>n, 'courtesy car' Use of such a distinctive voice means that More Th>n's radio ads are as memorable as its TV work. Agency: SFW Writers: Fred Rodwell, Andy Parsons Agency producer: Larissa Miola Facilities house:...

The Annual 2011: Top Tens - Top 10 poster ads.
December 16, 2011... 1. Google, 'say it to get it' This initiative, for Google's mobile voice search application, was one of the highest-profile campaigns of recent times in the outdoor medium - and it won plaudits for its creative strategy devised around...

The Annual 2011: Top Tens - Top 10 online ads.
December 16, 2011... 1. T-Mobile, 'T-Mobile wedding' T-Mobile launched a spoof video featuring Prince William and Kate Middleton lookalikes and their wedding party dancing down the aisle as part of its 'life's for sharing' campaign. The video was an instant...

The Annual 2011: Top Tens - Top 10 apps.
December 16, 2011... 1. Heineken, Star Player The first real-time game based on dual-screening proved very popular, instantly leaving football fans hooked. The mobile and Facebook app, created by AKQA, allowed Uefa Champions League (UCL) fans to interact in real...

The Annual 2011: Top Tens - Top 10 direct campaigns.
December 16, 2011... 1. Mayor of London, 'save the bees' Lida's campaign for the Mayor of London, Boris Johnson, aimed to help preserve the capital's declining bee population. The idea for the integrated campaign was taken from the cult artist Magnus Muhr's...

The Annual 2011: Top Tens - Top 10 media buyers.
December 16, 2011... 1. Jon Horrocks Sales directors don't normally indulge in eulogising about their opposites in agencies but, for Walker Media's Horrocks, they made an exception. And under normal circumstances, this might be seen as a weakness, but Horrocks...

The Annual 2011: Top Tens - Top 10 media planners.
December 16, 2011... 1. Stuart Sullivan-Martin Having been present at the difficult birth of MEC, Sullivan-Martin has seen the agency develop to become one of the best media agencies in the UK. His planning credentials, gained while he was at Y&R Media, now...

The Annual 2011: Top Tens - Top 10 sales directors.
December 16, 2011... 1. James Wildman Breaking with tradition, the top sales director this year doesn't work in television. That said, Wildman cut his teeth at GMTV, then Granada, then headed up the lamented ids before moving to Yahoo!, where he is credited with...

The Annual 2011: Top Tens - Top 10 account planners.
December 16, 2011... 1. Bridget Angear and Craig Mawdsley The Abbott Mead Vickers BBDO duo carted off prize after prize this year IPA Effectiveness Agency of the Year, joint APG Agency of the Year and the Cannes Effectiveness Grand Prix were just a few. And they...

The Annual 2011: Top Tens - Top 10 suits.
December 16, 2011... 1. Nicola Mendelsohn It was hard to avoid being Mendelsohned during 2011 as she schmoozed and glad-handed her way across London and from Beijing to West Coat America in her guise as the IPA president. Her energetic networking and high...

The Annual 2011: Top Tens - Top 10 marketing directors.
December 16, 2011... 1. Keith Weed and Marc Mathieu When Weed drafted the former Coca-Cola executive Mathieu into Unilever with the particular remit of managing agency relationships, agencies were understandably worried that this was bad news. Instead, in what...

The Annual 2011: Top Tens - Top 10 ceos.
December 16, 2011... 1. James Murphy Adam & Eve shows no sign of losing the momentum it built in previous years, and its managing partner Murphy takes a lot of the credit for continuing to build and diversify the business. The agency's Halifax win increased...

The Annual 2011: Top Tens - Top 10 creative directors.
December 16, 2011... 1. Nick Gill Gill is always anxious to talk himself down, but even he would struggle to denigrate the creative work he has spearheaded at Bartle Bogle Hegarty this year. After grafting hard to replenish and energise his team in the past...

The Annual 2011: Top Tens - Top 10 digital creative directors.
December 16, 2011... 1. James Hilton Hilton has been behind some of this year's most innovative and creative digital campaigns at AKQA, including Heineken Star Player and Nike's Training Club app, as well as a film for Nike featuring the singer Ellie Goulding....

The Annual 2011: Top Tens - Top 10 dm creative directors.
December 16, 2011... 1. Emma De La Fosse and Charlie Wilson The creative team - and married couple - have enjoyed a hugely successful year, winning numerous awards including a Cannes Lion and two Campaign Big Awards. Now looking after the day-to-day running of...

The Annual 2011: Top Tens - Top 10 directors.
December 16, 2011... 1. Ringan Ledwidge The brilliance of Rattling Stick's Ledwidge shows no signs of dimming He has yet to meet a creative project that is too much of a stretch for his talent and his reel this year. The 'life story' spot for Barnardo's, the...

The Annual 2011: Top Tens - Top 10 photographers.
December 16, 2011... 1. David LaChapelle LaChapelle is the Dali of our time, creating surrealist portraits in eye-watering technicolour. Discovered by Andy Warhol in Studio 54, he has charmed everyone from Elizabeth Taylor to Eminem into posing for him, often...

The Annual 2011: Top Tens - Top 10 Bullmores.
December 16, 2011... 1. Dear Jeremy, as the recent chief executive of a top-ranking London agency who has been spat out by the corporate machine, what would you recommend as the most attractive route: a portfolio of nonexecutive directorships at interesting little...

The Annual 2011: Top Tens - Top 10 best celebrity ads.
December 16, 2011... 1. O2, England rugby team VCCP's O2 ad went beyond the usual rugby cliches to deliver a warm and humorous spot that stirred up a sense of passion that was unfortunately lacking on the pitch during England's Rugby World Cup campaign. A rare...

The Annual 2011: Top Tens - Top 10 worst celebrity ads.
December 16, 2011... 1. Head & Shoulders, Jenson Button We all like Button at Campaign, but we can't forgive him for appearing in this cheesy monstrosity. Even his famous charm is not enough to stop us cringing every time this Saatchi & Saatchi ad...

The Annual 2011: Top Tens - Top 10 lookalikes.
December 16, 2011... 1. Matias Palm-Jensen and Jim Royle The Royle Family was one of the best comedies on TV during the 90s, so thanks must go to McCann Erickson for reminding us all of one of the show's funniest characters. From this picture, taken when...

The Annual 2011: Top Tens - Top 10 turkeys.
December 16, 2011... 1. Haribo, TBC Inc 'Were the makers of this ad on crack?' is the first question that springs to mind. The commercial features a family of cult members on a day trip who turn a pit-stop at a petrol station into a song-and-dance routine that no...

The Annual 2011: Top Tens - Top 10 archive photos.
December 16, 2011... 1. Gerry Moira (1984) Suave, sophisticated, cool - and that's just the cars. Here, Moira gives us his best Gene Hunt impression, and helps to remember a time when a Campaign photograph could feature a background other than a vacant office or...

The Annual 2011: Top Tens - Top 10 beards.
December 16, 2011... 1. The Fallon creative partners The departure of Augusto Sola gave Fallon the opportunity to reshuffle its creative line-up and ensure that the day-to-day running of the department was handed to five men with beards. The facial efforts of Sam...

The Annual 2011: Top Tens - Top 10 things to forget.
December 16, 2011... 1. The phone-hacking scandal/News of the World closure News International's decision to shut down News of the World in July in a bid to stem the toxic tide of the phone-hacking scandal was a blow not just to the publisher but to advertisers,...

BT Business kicks off creative overhaul.(Brief article)
December 9, 2011... BT Business has called a review of its ad business. The incumbent, Rainey Kelly Campbell Roalfe/Y&R, won the account in 2006, when the billings on the business were pounds 17 million. The review, which will be handled through the AAR,...

Govt under fire after DoH adspend cuts.(Brief article)
December 9, 2011... The squeeze on the Government's advertising budget was attacked as a 'false economy' this week after it revealed spending on health campaigns had slumped. Simon Burns, the Health Minister, said his department spent pounds 4.21 million during...

Virgin launches review for new water brand.(Brief article)
December 9, 2011... Sir Richard Branson's Virgin Group is looking for an agency to handle advertising for a new water venture that it plans to launch next year. The move follows Virgin's deal with the water giant Strauss Group, which was officially agreed last...

Agencies line up for COI business brief.(Brief article)
December 9, 2011... The Cabinet Office is looking for an agency to handle an advertising campaign to help promote small and medium-sized businesses. The Department for Business, Innovation and Skills contacted COI roster shops with the brief earlier this week...

Comet calls pounds 17m pitch.(Brief article)
December 9, 2011... The electrical retailer is reviewing its creative account after ownership change. Comet, the electrical retailer that was acquired last month by a private equity company, has called a review of its pounds 17 million advertising account as it...

Editor's Perspective: Sod off 2011, and roll on a positive focus for 2012.(Editorial)
December 9, 2011... For years, Johnny Hornby had a thing about the Bad News Bears. He thought Campaign should get three guys to dress up in bear suits and every week turn up at the agency that had been the butt of the worst news of the week. They would be a very...

Govt invests in ad apprenticeships.(Institute of Practioners in Advertising )(Brief article)
December 9, 2011... IPA helps win funds to create agency jobs for school-leavers. The IPA has helped to secure nearly pounds 1 million of government funding to develop and promote an apprenticeship scheme for the creative industries. Skillset, the skills...

MG OMD lands pounds 5m reserve forces brief.(Manning Gottlieb OMD)(Brief article)
December 9, 2011... The Ministry of Defence has appointed Manning Gottlieb OMD to handle the estimated pounds 5 million media planning account for its drive to boost recruitment to the UK's reserve forces. Activity will surround umbrella reservist recruitment...

Grey wins Greene King ad business.(Brief article)
December 9, 2011... Greene King, the brewer that owns brands including Old Speckled Hen and Greene King IPA, has appointed Grey London to its advertising account. Grey won the business after a pitch, which kicked off in September, handled by ISBA. The...

ITV ends BBH relationship as it takes ad account in-house.
December 9, 2011... ITV is to move its pounds 7 million advertising account in-house, bringing to an end its four-year relationship with Bartle Bogle Hegarty. The broadcaster is recruiting for positions within its ITV Creative unit, which it wants to transform...

Gu - Give in to Gu.(DDB UK)(Brief article)
December 9, 2011... Gu has launched a campaign to promote its chocolate, bauble-shaped Christmas range. The TV and online ads, created by DDB UK, are the second phase of the 'Give in to Gu' initiative, which launched in May. The ten-second TV spot shows a fridge...

Trinity seeks shop for website launch.(Brief article)
December 9, 2011... Trinity Mirror is looking for an agency to handle an advertising campaign for a new deals website that it plans to launch next year. The group, which publishes the Daily Mirror and a range of local newspapers, has already approached a number...

Barclaycard - Win an easier Christmas.(Brief article)
December 9, 2011... Barclaycard has launched a campaign by Dare that offers both Barclaycard and non-Barclaycard customers the chance to win a range of prizes through an interactive digital advent calendar, which is hosted on its Facebook page. The advent...

London Business School issues brief.(Brief article)
December 9, 2011... London Business School is looking for an agency to handle its estimated pounds 5 million global advertising account. A brief has been issued to agencies by the AAR, with pitches expected to take place before Christmas. The successful...

Collins moves into the MD role at MediaCom.(Claudine Collins)(Brief article)
December 9, 2011... MediaCom has promoted Claudine Collins, its managing partner and head of investment, to managing director. Her promotion follows the announcement in October that Steve Bignell, the Media-Com chief operating officer, is leaving to join ITV as...

Cockburns - Pronounce responsibly.(Brief article)
December 9, 2011... Cockburn's Port is launching its first ad campaign for 15 years using the theme 'pronounce responsibly'. The campaign, by BETC London, initially comprises 96- and 48-sheet posters in London. The work aims to echo the brand's TV ads of the 70s...

Leagas Delaney wins Lil-Lets brief.(Brief article)
December 9, 2011... Lil-Lets, the feminine care brand, has appointed Leagas Delaney to its advertising business ahead of a relaunch. The account, which was previously handled by Big Advertising, moves without a pitch. Leagas Delaney will be responsible for...

The7stars scoops Gala Coral buying.(Brief article)
December 9, 2011... Gala Coral, the European betting and gaming group, has appointed the7stars to handle its pounds 3.3 million media buying business. The account, which was previously handled by Mindshare, moves after a review process. The Engine-owned...

Jack Daniel's hands digital account to Agency Republic.(Brief article)
December 9, 2011... Jack Daniel's is looking to promote its association with music, following the appointment of Agency Republic to handle its UK digital account. The agency landed the business after a three-way pitch and will now be responsible for all the UK...

TMW lands Sue Ryder integrated business.( Tullo Marshall Warren)(Brief article)
December 9, 2011... Sue Ryder, the charity that funds and operates hospices, has completed its three-month review by appointing Tullo Marshall Warren to its estimated pounds 2 million integrated business. The agency won the account after a three-way pitch...

Game - You can't lose.(Game Group)(TBWA\London)(Brief article)
December 9, 2011... The Game Group is launching a campaign, created by TBWA\London, for the high-street video-game retailers Game and Gamestation. The campaign, which includes six TV spots, uses the strapline: 'You can't lose.' The ads aim to inspire people to...

BMW - Beach mural.(Brief article)
December 9, 2011... Dare has created an online ad for the new BMW M5 and to support the car-maker's sponsorship of the London 2012 Olympic Games. Filmed at Pendine Sands in Wales, the spot captures a series of performance shots of the M5 powering over sand and...

Smart - Smartphone app.(Brief article)
December 9, 2011... Smart has launched an app by Weapon7 that invites drivers to take a fun road trip in their Smart car and 'get lost'. The smartphone app uses location-based technology to pinpoint the driver's whereabouts and suggest a place of interest to...

Global Radio in stand-off with industry over DAB coverage.
December 9, 2011... Global Radio, the owner of the Heart and Capital networks, is refusing to carry the radio industry's latest campaign promoting digital radio, as the row over local DAB funding continues. Last week, Digital Radio UK, the industry body charged...

CMW lands digital task for Elastoplast.(Brief article)
December 9, 2011... Beiersdorf has appointed CMW to handle digital and social media activity for its Elastoplast brand. The agency won the business after a pitch that kicked off last month. It was handled by Elastoplast's brand manager, Simon Edwards. CMW,...

Digital shops eye Hotel Chocolat job.(Brief article)
December 9, 2011... The British chocolatier Hotel Chocolat is looking for an agency to help develop its digital marketing activity. A small number of agencies have been invited to pitch for the business, with pitches understood to be taking place later this...

Whitbread appoints EHS 4D for CRM activity.(Brief article)
December 9, 2011... Whitbread has appointed EHS 4D to handle its CRM account across its portfolio of brands. The company, which owns brands including Premier Inn, Costa Coffee and Beefeater Grill, began approaching agencies in August through the AAR. EHS is...

Smirnoff - Crazy nights.(Pierre Smirnoff Co.)(Brief article)
December 9, 2011... The Diageo-owned vodka brand Smirnoff will debut a new TV ad entitled 'crazy nights', created by JWT London. The spot, which builds on the Smirnoff 'be there' brand campaign first introduced in 2009, aims to create original nightlife...

Harvey Nichols - Walk of shame.(Brief article)
December 9, 2011... The retailer Harvey Nichols has launched a tongue-in-cheek 'walk of shame' online film as part of its Christmas campaign. The film, by DDB UK, aims to show how women can avoid the embarrassing walk home after spending the night at someone...

CoppaFeel! - Hello boobs.(Brief article)
December 9, 2011... The next phase of the 'hello boobs' campaign from the youth breast cancer charity CoppaFeel! has been launched with a digital 96-sheet created by Archibald Ingall Stretton and Arena Media. Users are required to download the Blippar app and...

The Week: BBH picks up Virgin Media's pounds 36m advertising business.
December 9, 2011... Virgin Media has appointed Bartle Bogle Hegarty to handle its pounds 36 million advertising account. The agency won the business after a pitch against the incumbent, DDB UK Adam & Eve London and Mother were eliminated at an earlier stage....

The Week: Quotes of the Week.(Quotation)
December 9, 2011... 'When you start with two people in one room 26 years ago and you see it build, you know where the bodies are buried.' - Sir Martin Sorrell replies to a question about his 'hands-on' management style on BBC Radio 4's Desert Island Discs 'The...

The Week: Advertising news - Ofcom raps Aviva over idents.(Brief article)
December 9, 2011... Aviva, the insurance brand, has been rapped by Ofcom because its Downton Abbey sponsorship idents on ITV1 were deemed to contain advertising messages. In October, Aviva modified its sponsorship credits, created by Abbott Mead Vickers BBDO,...

The Week: Advertising news - Gocompare to unveil new ad.(Brief article)
December 9, 2011... Gocompare.com, the price-comparison website, has created a 'fairytale' ad to be premiered during this weekend's final of The X Factor on ITV1. The Cinderella-themed spot features a girl unable to go to the ball because she does not have...

The Week: Advertising news - COI begins winding down.(Brief article)
December 9, 2011... COI will stop taking new work from next week as part of the wind-down of the 65-year-old government marketing body. A letter from COI's head of procurement, Bob Ager, to suppliers stated that 'at some point in December (likely to be the 14...

The Week: Advertising news - Govt targets beauty brands.(Brief article)
December 9, 2011... The Government is drawing up a voluntary pledge in partnership with fashion, beauty and media brands to tackle the issue of body confidence, primarily among girls and women. The Equalities Minister, Lynne Featherstone, will unveil the pledge...

The Week: Advertising news - Global adspend forecasts cut.(Brief article)
December 9, 2011... Group M and Magna Global have cut their global advertising spend growth forecasts for 2012, to 6.4 per cent and 5 per cent respectively. Group M, the WPP media arm, had previously predicted a rise of 6.7 per cent growth, while Magna,...

The Week: Advertising news - ESPN promotes FA Cup action.
December 9, 2011... ESPN is preparing a post-Christmas advertising campaign to promote its live televised coverage of the 2011/12 FA Cup. The campaign, created by ESPN and BDA Creative, will include four creative executions based on fans' obsession with the...

The Week: Media news - FT releases Android app.(Financial Times Ltd.)(Brief article)
December 9, 2011... The Financial Times has launched an Android application for tablets and smartphones. The app is available to download for free from the Android market, although users can only access the publisher's content with an FT.com subscription. The...

The Week: Media news - 'm A Celeb ... attracts 10.2m.
December 9, 2011... Dougie Poynter's victory in I'm A Celebrity... Get Me Out Of Here! helped the final of this year's series to a peak audience of 10.2 million viewers on Saturday night. The reality show was broadcast almost every evening for the past three...

The Week: Media news - Andrex relaunches wipes.(Brief article)
December 9, 2011... Kimberly-Clark has signed an exclusive advertising deal with Channel 4 for a pounds 3 million overhaul of Andrex's moist-tissue wipes, which have been rebranded as Andrex Washlets. The Washlets sub-brand, formerly Andrex Fresh, has been...

The Week: Media news - Mirror creates Scottish arm.(Brief article)
December 9, 2011... Trinity Mirror has created a single division for its business in Scotland. Called Media Scotland, the new company comprises the national titles the Daily Record and Sunday Mail, plus 20 regional newspapers, Business Insider magazine, an...

The Week: Media news - Lebedevs launch foundation.(Evgeny Lebedev)(Brief article)
December 9, 2011... Evgeny Lebedev, the chairman of The Independent and the London Evening Standard, and his father, Alexander, have launched the Journalism Foundation, a body designed to promote, develop and sustain 'free and fair' journalism around the world....

The Week: Branding news - Diageo sponsors free travel.(Brief article)
December 9, 2011... Diageo has signed a three-year deal to sponsor free travel on London transport on New Year's Eve, with a focus on responsible drinking messages. The deal, launched this week by the Formula One driver Lewis Hamilton, will be promoted across the...