Campaign articles from December 2010

Campaign archives from December 2010

The Annual 2010: Introduction.
December 10, 2010... I wonder how many of you are already straining forward to 2011 and would rather forget all about 2010 as quickly as possible. But the past 12 months do deserve one last hurrah, even if it's borne out of sheer relief at having got through the...

The Annual 2010: Review of the Year - 2010: The year your year looked like.
December 10, 2010... The year began with pessimism but adland dusted itself down and witnessed start-ups, a new breed of campaign that embraced digital, and a reinvigorated ITV, Ian Darby writes. Adland's 2010 didn't get off to the best of starts. The year opened...

The Annual 2010: Agency of the Year - Adam & Eve.
December 10, 2010... In life-stage terms, the agency has barely reached puberty, but, going by its 2010 performance, it has already matured into an advertising heavyweight. After deciding not to award an Advertising Agency of the Year gong in 2009, it seemed for...

The Annual 2010: Media Agency of the Year - PHD.
December 10, 2010... Last year's runner-up did well to capitalise on the promise of 2009 with new-business success, innovative work and a strong agency culture. 2010 was not an easy year in which to excel but PHD responded to the challenge and shone in many ways....

The Annual 2010: Direct Agency of the Year - Ogilvyone.
December 10, 2010... As advertising agencies attempted to muscle in on 'traditional' DM territory, OgilvyOne raised its game, winning some big accounts and a Cannes Lion. In this current climate, every advertising agency in the UK is having to adapt and change...

The Annual 2010: Digital Agency of the Year - AKQA.
December 10, 2010... AKQA is setting the standard in a world where all agencies are becoming digital. But its creative, not just digital, credentials are what sets it apart. Being a 'digital' agency is fast becoming an anachronism. But for the moment, at least,...

The Annual 2010: Advertiser of the Year - John Lewis Partnership.
December 10, 2010... It's been a great year for John Lewis and Waitrose, thanks in no small part to 2010's most heartwarming spot and a Heston and Delia double-act. Two brands. Two very different advertising strategies. One very successful company. To many,...

The Annual 2010: Campaign of the Year - Nike.
December 10, 2010... 'Write the future' by Wieden & Kennedy made such an impact that it upstaged the Fifa World Cup and eclipsed its official sponsor, Adidas. Only one brand won this year's Fifa World Cup, and that was Nike. This was thanks to a three-minute...

The Annual 2010: Production Company of the Year - Rattling stick.
December 10, 2010... The 'small but highly creative' team is now extending its reputation for eclectic - and consistently impressive - output beyond UK shores. There are those eager to proclaim, if not the death of the king, then a removal to the sidelines of the...

The Annual 2010: Medium of the Year - Evening Standard.
December 10, 2010... There aren't many newspaper owners who'd sacrifice pounds 13m of revenue overnight, but the Lebedevs' gamble to take the Standard free paid off. Fortune favours the brave, so the cliche goes, and few have been as brave as the London Evening...

The Annual 2010: Advertising Network of the Year - Wieden & Kennedy.
December 10, 2010... It's not the biggest but W&K laid strong claims to being the best network, and producing two of the finest global advertising campaigns, in 2010. It's difficult, and in some ways iniquitous, to compare the mammoth global networks with an...

The Annual 2010: Media Network of the Year - Carat.
December 10, 2010... Some big regional wins in a year of few global pitches saw Carat boost billings, build its Asia-Pacific presence and stabilise its management team. Carat has won Campaign's Media Network of the Year Award for the third time in five years,...

The Annual 2010: Top 10 TV and Cinema Ads.(Awards list)
December 10, 2010... 1. IKEA, 'YOU'LL ALWAYS FIND ME IN THE KITCHEN AT PARTIES' Ikea taking on Simon Cowell in the Christmas pop charts thanks to its use of Jona Lewie's 1980 track You'll Always Find Me In The Kitchen At Parties was not in our predictions for...

The Annual 2010: Top 10 Press Ads.(Awards list)
December 10, 2010... 1. THE SUNDAY TIMES, 'RICH LIST' This was the winner of a gold gong at Campaign's Big Awards. It's a brave art director who invites us to contemplate a twin headshot of the Beckhams 26 times over. Or, indeed, a foursquare cluster of Simon...

The Annual 2010: Top 10 Regional Press Ads.(Awards list)
December 10, 2010... 1. HONDA One of the more interesting avenues being explored by regional press advertisers is the kind of editorial link-up that produces this sort of page, courtesy of The Northern Echo. At the top, an editorial-style (the prominent Honda...

The Annual 2010: Top 10 Radio Ads.(Awards list)
December 10, 2010... 1. DEPARTMENT OF HEALTH, 'REAL KIDS' Winner of a gold at this year's Campaign Big Awards, this campaign (the three main executions are entitled 'Abbie', 'Reico' and 'Owen') featured the voices of 'real' children supposedly hijacking the...

The Annual 2010: Top 10 Poster Ads.(Awards list)
December 10, 2010... 1. NIKE, 'MOUNT RUSHMORE' It was hardly Nike's fault that the England team was so abjectly rubbish at the 2010 Fifa World Cup. But this epic Mount Rushmore pastiche was certainly the most ambitious special build of the year. Shame that two of...

The Annual 2010: Top 10 Direct Campaigns.
December 10, 2010... 1. Early Learning Centre, 'Jack and the Beanstalk' The Early Learning Centre sent personalised books to threeand four-year-olds so that every child 'could imagine themselves climbing through the clouds into a magical world'. Older children...

The Annual 2010: Top 10 Digital Ads.
December 10, 2010... 1. Philips, 'Parallel Lines' This extravagant campaign by DDB UK comprised a series of short films all containing the same dialogue but worlds apart in terms of setting and scope. With all the craft skills of a high-end TV or cinema ad, the...

The Annual 2010: Top 10 Apps.
December 10, 2010... 1. Barclaycard, Rollercoaster Extreme Barclaycard's follow-up to its Waterslide iPhone app was Rollercoaster Extreme. The game featured the main character enjoying a journey to work on a rollercoaster, riding high above the clutter and...

The Annual 2010: Top 10 Virals.
December 10, 2010... 1. Old Spice, 'the man your man could smell like' Branded 'the perfect film' at Cannes and scooping a Grand Prix, the Old Spice film, launched in February, went viral and caused a storm globally. Created by Wieden & Kennedy Portland, it...

The Annual 2010: Top 10 Media Buyers.
December 10, 2010... 1. Steve Platt With age comes wisdom and few are wiser than Aegis Media's Platt, who has reached the status of industry legend. Platty proved to be a shrewd hiring by Aegis Media when he left Carlton TV. His reputation for seeing through the...

The Annual 2010: Top 10 Media Planners.
December 10, 2010... 1. David Wilding Strategic planning has always been at the heart of what differentiated PHD from its peers and Wilding continues to ensure that this spirit lives on. His work on the Cadbury Spots v Stripes campaign, to encourage games playing...

The Annual 2010: Top 10 Sales Directors.
December 10, 2010... 1. Nick Milligan Don't just take our word for it, even the media buyers rate Sky Media's 'Milly', with his smooth charm and slick style. Milligan was largely responsible for triggering a consolidation in the TV sales market after using his...

The Annual 2010: Top 10 Account Planners.
December 10, 2010... 1. Andy Nairn It's been quite a year for the cheery Scot (yes, there is such a thing) Major campaigns for brands including Waitrose, Hovis and Tetley gave Nairn the chance to really flex his planning muscles, and his department's excellent...

The Annual 2010: Top 10 Suits.
December 10, 2010... 1. Ian Pearman Abbott Mead Vickers BBDO boasts some of the longest-standing client relationships in town, and Pearman's tenacity and spirit is a big reason for this. The new AMV chief executive effortlessly builds up a strong rapport with...

The Annual 2010: Top 10 Marketing Directors.
December 10, 2010... 1. Craig Inglis, John Lewis The clubbable Inglis has overseen something of a velvet revolution at Middle England's favourite store. After being promoted from head of brand communications to the new role of director of marketing, Inglis moved...

The Annual 2010: Top 10 CEOs.
December 10, 2010... 1. Johnny Hornby The closest UK advertising has to a poster boy, Hornby had another successful year as his blend of massive work ethic and unstoppable competitiveness continued to bring success for CHI & Partners. Questions were asked of...

The Annual 2010: Top 10 Creative Directors.
December 10, 2010... 1. Robert Saville and Mark Waites This pair-up has been the most potent creative force in UK advertising over the past decade. Yet Mother's Saville and Waites show no sign of running into a creative rut or losing their edge after years at the...

The Annual 2010: Top 10 Digital Creatives.
December 10, 2010... 1. James Hilton and Daniel Bonner A formidable duo, Hilton and Bonner presided over excellent campaigns for Nike this year, which successfully brought the brand closer to consumers. AKQA's 'Nike Grid', an interactive street game, saw users...

The Annual 2010: Top 10 DM Creative Directors.
December 10, 2010... 1. Colin Nimick This accolade is really for the broader OgilvyOne creative leadership team. Alongside Nimick, who consistently impresses, Emma De La Fosse and Charlie Wilson have proved to be one of the best creative teams in the industry,...

The Annual 2010: Top 10 Directors.
December 10, 2010... 1. Ringan Ledwidge This may not have been Ledwidge's most prolific year, but it's difficult to deny him the top spot once again. Always beautiful and stylish, his work is consistently top quality, exemplified in Puma's atmospheric...

The Annual 2010: Top 10 Photographers.
December 10, 2010... 1. Nadav Kander We have a motorbike accident to thank for Kander's evolution into a stellar producer of stand-out commercial photography. At 17, when he was (by his own admission) a practising villain, coming a-cropper on a Triumph 650 Tiger...

The Annual 2010: Top 10 Bullmores.
December 10, 2010... 1. Dear Jeremy, is the best approach to responding to a client's brief to show them what they want, then show them an alternative? That's one way, certainly. Client: 'I take it you showed me the first idea first because you had confidently...

The Annual 2010: Top 10 Best Celebrity Ads.
December 10, 2010... 1. Walkers, Lionel Richie Possibly the best and most imaginative celebrity to appear in Walkers' long history of comedic ads, Richie's crisp-inspired interpretation of his most famous schmaltzy song, Say You, Say Me, shows that he is game for...

The Annual 2010: Top 10 Worst Celebrity Ads.
December 10, 2010... 1. Giovanni Rana, Tim Lovejoy Lovejoy, the cheeky, football-loving geezer, gets ideas above his station with this appalling spot from Leagas Delaney for Giovanni Rana pasta. Aside from him being used as lazy shorthand for a typical 'bloke',...

The Annual 2010: Top 10 Turkeys.
December 10, 2010... 1. Giovanni Rana, Leagas Delaney This ad is so preposterous that Leagas Delaney kindly produced a 'making of' film to show that some craft actually went into its creation. It's just a shame that we didn't see more of whatever creative process...

The Annual 2010: Top 10 Lookalikes.
December 10, 2010... 1. Craig Mawdsley and Sir Ben Kingsley as The Hood in Thunderbirds As the master of disguise, the real name, age or location of The Hood isn't revealed in Thunderbirds. And while Mawdsley is perhaps the least likely name you can get for an...

The Annual 2010: Top 10 Things to Forget.
December 10, 2010... 1. The Government's advertising cuts The whole country was hurting following George Osborne's comprehensive spending review, but COI and its agencies had felt the pain months earlier when David Cameron's new government announced a freeze on...

Mother lands pounds 30m global Beck's brief.
December 3, 2010... Anheuser-Busch InBev has appointed Mother to handle the estimated pounds 30 million global advertising account for its Beck's brand. Mother London, in conjunction with Mother New York, pitched for the business against undisclosed agencies....

Saatchis promotes Senior to EMEA role.(Saatchi & Saatchi Company PLC promoted Robert Senior)(Brief article)
December 3, 2010... Robert Senior, Saatchi & Saatchi Fallon Group's UK chief executive, has been promoted to the role of EMEA chief executive of Saatchi & Saatchi, following the departure of Simon Francis. The role will see Senior's responsibilities...

Buchanan to retire from COI after 16 years.(Peter Buchanan)(Brief article)
December 3, 2010... COI is concluding a dismal year with the news that one of its longest-serving and most respected executives, Peter Buchanan, is retiring. Buchanan, the deputy chief executive, is stepping down at the end of this month after 16 years at the...

Whyte & Mackay reviews UK account.(Brief article)
December 3, 2010... Whyte & Mackay, the global spirits company, is on the hunt for an agency to handle its UK advertising account. The company has started to approach a number of UK ad agencies ahead of a pitch for the business. It is looking for an agency...

Virgin Media calls review.(Brief article)
December 3, 2010... Media planning and buying agencies line up for media group's pounds 40m business. Virgin Media is reviewing its pounds 40 million media planning and buying account. The business is currently held by Manning Gottlieb OMD with communications...

Editor's Perspective: Ten reasons for a merry Christmas in adland.(Editorial)
December 3, 2010... Over the course of the past 12 months, I've written far too much in this column about fee squeezes, bad procurement practices, agency capitulation and all the other depressing aspects of the downturn that are helping to erode the status of the...

We Buy Any Car to hire first agency.(Brief article)
December 3, 2010... Notorious jingle in spotlight as website holds ad review. Fans of the annoyingly catchy We Buy Any Car TV ads could soon be in for a few surprises, following the car-valuation company's decision to appoint an advertising agency. We Buy Any...

Best Western kicks off integrated review.(Brief article)
December 3, 2010... Best Western, the hotel chain, is looking for an agency to handle its integrated advertising account. The company has called a pitch as part of an effort to consolidate all of its marketing activity into a single agency. Best Western...

MPG lands France tourism business.(Atout France)(Brief article)
December 3, 2010... The Havas-owned MPG Media Contacts has been awarded the estimated pounds 5 million pan-European media planning and buying account for Atout France, the tourist body funded by the French Ministry of Tourism. MPG won the account after a pitch...

Saint launches social media contest to design Lloyds icon.(Lloyds Banking Group PLC)(Brief article)
December 3, 2010... Lloyds TSB is launching a campaign to encourage consumers to design a new animated character to appear in one of its upcoming TV ads. Devised by Saint@RKCR/Y&R and MEC Interaction, the online display and social media campaign consists of...

The Carbon Trust calls media review.(Brief article)
December 3, 2010... The Carbon Trust, the not-for-profit body that works with businesses to help them reduce their carbon emissions, is reviewing its pounds 4 million media buying account. Universal McCann currently holds the account but the organisation has...

Vizeum lands Warner Music European brief.(Warner Music International)(Brief article)
December 3, 2010... Warner Music International has appointed the Aegis Media network Vizeum as its first pan-European digital media agency. Vizeum's initial task will be to work on planning and buying media for a Christmas and new year marketing drive. The...

Agency Republic wins Danone digital.(Brief article)
December 3, 2010... Danone has appointed Agency Republic to handle the UK digital work for its Activia brand. The agency won the business after a competitive pitch and will develop a digital strategy before rolling out creative work for the brand. Agency...

La Senza - Cup size choir.(Brief article)
December 3, 2010... Karmarama has launched its first work for La Senza since picking up the business last month. The online campaign features girls from bra cupsize A to G. They are introduced on a 'keyboard' singing a note that corresponds with their cupsize....

Orangina - Anytime, anywhere.(Brief article)
December 3, 2010... Orangina's latest ad features anthropomorphic animals from previous spots using the drink as a substitute for a variety of household goods, such as shampoo and shaving foam. The 60-second ad, created by Fred & Farid Paris, will launch in...

Foster's - Vordometer.(Brief article)
December 3, 2010... Foster's is launching an iPhone app, the 'Vordometer', that allows users to see what their girlfriend will look like in later life. Created by Adam & Eve, users upload a photo of their girlfriend to their iPhone, which the app will transform...

Agencies line up for Bollinger creative.(Brief article)
December 3, 2010... Bollinger, the Champagne brand, is looking for an advertising agency to handle a new campaign. The brand does not currently work with an advertising agency but has contacted agencies directly inviting them to pitch for the business. ...

HAT launches Big Arts Give to safeguard charity's future.(History of Advertising Trust )(Brief article)
December 3, 2010... The History of Advertising Trust, which narrowly avoided extinction earlier this year, is urging people from across the industry to take part in an online donation scheme to help safeguard its future. Under the scheme, called the Big Arts...

Murphy beats Davies in 'Clash of the Titans'.(Brief article)
December 3, 2010... What happens when the biggest brains in marketing and communications go head to head? Last week at The British Library, the Account Planning Group and Campaign found out. They invited the winners from the first four Battles of Big Thinking to...

London Advertising wins Royal Doulton.(WWRD Holdings contracts with London Advertising )(Brief article)
December 3, 2010... WWRD Holdings has appointed London Advertising to handle the global advertising account for its Wedgwood and Royal Doulton brands. The agency won the accounts without a pitch from the McCann Worldgroup-owned US agency Gotham. Gotham was...

Tower Hamlets - Texting while driving.(Brief article)
December 3, 2010... Tower Hamlets council in London is launching a press and outdoor campaign to raise awareness of the dangers of texting while driving. The creative work, by Abbott Mead Vickers BBDO, is built around the harrowing statistic that writing or...

The Council of Europe - Kiko and the hand.(Brief article)
December 3, 2010... The Council of Europe is aiming to encourage children suffering sexual abuse to seek help with a press, digital and TV campaign spanning 47 countries. Created by Grey Amsterdam, the campaign features a cartoon character, Kiko, explaining...

Selfridges - Come & Play.(18 Feet & Rising)(Brief article)
December 3, 2010... 18 Feet & Rising has released its first work for Selfridges since winning the business in September. A new press campaign promotes the store's ten-day series of instore events called 'Come & Play'. These events include makeovers and...

More than 300 magazines axed as ad revenues plunge.(Federation of the Periodical Press )(Brief article)
December 3, 2010... FIPP, the global magazine association, has revealed that there are now 319 fewer British magazines in circulation than in 2009. It also found magazines have been the worst hit of all media in terms of declining ad revenue. In its annual...

Belu kicks off hunt for UK ad agency.(Brief article)
December 3, 2010... Belu, the mineral water brand, is looking for an agency to handle its advertising in the UK as it attempts to increase its share of the bottled-water market. The brand, which does not currently retain an ad agency, has already contacted...

CRR may drive ITV ad rates up by 10 per cent.(Contract Rights Renewal)(Brief article)
December 3, 2010... The price of advertising on ITV1 could rise by 10 per cent if Contract Rights Renewal, the restrictions placed on the way ITV sells its airtime, is removed and not replaced by a similar control, according to Steve Williams, the chief executive...

Donohue handed digital role at O&M.(Ogilvy & Mather London appointed Paul Donohue as digital delivery director)(Brief article)
December 3, 2010... Ogilvy & Mather London has appointed Paul Donohue to the newly created role of digital delivery director. Donohue joins the agency from M&C Saatchi, where he held an equivalent role, and will now be responsible for boosting the...

Cascade Brewery Co - Feel.(Brief article)
December 3, 2010... Cascade Brewery Co has launched a 60-second TV ad, 'feel', by Droga5 Sydney, which is currently airing in its home state of Tasmania. The ad is the first for Cascade from the agency since it won the account last year. Shot in Tasmania, it...

McDonald's - Festive menu.(Brief article)
December 3, 2010... McDonald's has launched a campaign for its limited-edition festive menu. The TV ad, by Leo Burnett, features customers singing their orders to the tune of Deck The Halls. The 30-second ad shows cars full of people, some dressed as Santa,...

Kids Company - Christmas party.(charity Kids Company is launching an online Christmas party campaign)(Brief article)
December 3, 2010... The children's charity Kids Company is launching an online Christmas party. The campaign, created by Abbott Mead Vickers BBDO, is centred on a Facebook application located on the Kids Company Facebook page. It gives potential donors a chance...

The Week: Advertising News - ActionAid launches tax ad.(Brief article)
December 3, 2010... ActionAid has launched a controversial advertising campaign against the world's second-largest beer company, SABMiller, over claims that it has been 'tax dodging'. The brewer is accused of depriving poor countries of millions in revenue by...

The Week: Advertising News - Christie stars for Kleenex.(Brief article)
December 3, 2010... The Olympic athlete and current star of ITV's I'm A Celebrity .. Get Me Out Of Here! Linford Christie features in new press and outdoor ads for Kleenex, boasting: 'I've got a tiny packet.' Christie is fronting a campaign to promote the...

The Week: Advertising News - Hachette debuts Red Online.(Hachette Filipacchi )(Brief article)
December 3, 2010... Hachette Filipacchi is backing the launch of Red Online with an ad campaign aimed at busy women. The site, Redonline.co.uk, goes live on 6 December and will be supported by a campaign created by the agency Ralph. Advertising includes an...

The Week: Advertising News - T-Mobile hires net's Merton.(Brief article)
December 3, 2010... The mobile phone brand T-Mobile has hired the internet piano playing sensation Merton to serenade passengers arriving at UK airports. M&C Saatchi Sport & Entertainment devised the campaign for T-Mobile, building on the brand's recent...

The Week: Advertising News - BMW feels Harry Potter effect.(Brief article)
December 3, 2010... BMW's current campaign, created by WCRS and bought by Vizeum, has achieved the distinction of attracting the highest exposure in cinemas from a single film. The ad, 'snow', ran ahead of Harry Potter And The Deathly Hallows: Part 1 and secured...

The Week: Media News - Monocle creates ski spin-off.(Brief article)
December 3, 2010... Monocle, the business and lifestyle magazine, is launching a 72-page, colour 'newspaper' that will be available for eight weeks over the winter period. According to the publisher, the title, Monocle Alpino, will be concerned with 'everything...

The Week: Media News - DMGT buoyed by profits rise.(Daily Mail & General Trust)(Financial report)(Brief article)
December 3, 2010... Daily Mail & General Trust has reported pre-tax profits of pounds 146.3 million for the year to 3 October. The group was buoyed by a record performance at its Daily Mail and Metro titles and also reaped the benefits of a cost-cutting...

The Week: Media News - Advertisers sign up for Google.(Brief article)
December 3, 2010... Disney, Fiat and Mazda are among the first UK advertisers to run ads alongside image searches on Google. The service allows brands to serve display ads in Google's image-search listings in the UK and US for the first time. Motorkwik, a...

The Week: Media News - IPC reveals Style At Home title.(IPC Media Ltd.)(Brief article)
December 3, 2010... IPC Media is launching a monthly mass-market homes and interiors magazine called Style At Home. The title will hit the shelves in February and will be trialled for three issues before a full roll-out The magazine is expected to target a less...

The Week: Media News - Atkinson joins Channel 4.(Channel Four Television Company Ltd. appointed Andy Atkinson)(Brief article)
December 3, 2010... Channel 4 has appointed the ids director of sales, Andy Atkinson, as a consultant to help with the integration of the UKTV sales contract from January 2011. Virgin Media is set to close ids at the end of the year after the UKTV contract was...

The Week: Media News - Absolute to open new station.(Absolute Radio UK)(Brief article)
December 3, 2010... Absolute Radio is set to continue its foray into digital radio with the launch of Absolute Radio 00s (noughties) in London. The new station, which launches on 10 December, will be Absolute's sixth digital service. It will focus on music from...

The Week: Media News - Real Radio to roll out in Wales.
December 3, 2010... Real Radio, the GMG Radio brand, is set to roll out across Wales from 4 January. The station will be available across the whole of Wales on FM for the first time when it extends its broadcasts to Midand North Wales. The expansion comes more...

The Week: Media News - SeeSaw gets 'ad skip button'.(Brief article)
December 3, 2010... SeeSaw, the video-on-demand service, has launched a 'Nonstop' feature that allows viewers to switch off ads during programmes, for pounds 2.99 a month. At this stage, Nonstop only applies to certain content - programming from BBC Worldwide and...

The Week: Media News - Sky signs Arabic partnership.
December 3, 2010... BSkyB is to launch a free-to-air Sky News-branded Arabic language news channel in the Middle East and North Africa. Sky will launch the service in 2012 after agreeing a joint venture with Sheikh Mansour, the owner of Manchester City Football...

The Week: Branding News - Everton extends Chang deal.(Everton Football Club )(Brief article)
December 3, 2010... Everton Football Club has signed a pounds 12 million three-year sponsorship deal with the Thai beer company Chang, extending its existing commercial relationship with the brand. Everton claims that the deal, which will involve Chang becoming...