Campaign articles from December 2008

Campaign archives from December 2008

MFI leaves McCann holding pounds 1m ad bill.(McCann-Erickson Europe)(Brief article)
December 5, 2008... The collapse of the retailer MFI may leave McCann Erickson owing close to pounds 1 million in media owner bills. Sources suggest that McCann's Birmingham agency faces paying out around pounds 900,000 for MFI airtime because, while MFI had...

Rapier loses Virgin Media to RKCR/Y&R.(Rainey Kelly Campbell Roalfe/Y&R.)(Brief article)
December 5, 2008... Virgin Media has consolidated its pounds 41 million above-the-line business into Rainey Kelly Campbell Roalfe/Y&R. The account was previously split between Rapier and RKCR/Y&R, with Rapier handling most of its brand TV work, including...

Rory Sutherland poised for IPA presidency.(Institute of Practitioners in Advertising)(Brief article)
December 5, 2008... Rory Sutherland, the vice-chairman of Ogilvy Group UK, is set to become the IPA's next president. His nomination will be endorsed by the IPA council at its meeting on Thursday afternoon, before his installation at April's annual meeting....

MacLennan takes M&C worldwide job.(Moray MacLennan)(M&C Saatchi London)(Brief article)
December 5, 2008... Moray MacLennan, M&C Saatchi's chairman of Europe, has been promoted to the newly created role of chief executive of M&C Saatchi Worldwide. At the same time, Tom Dery, the executive chairman of Asia-Pacific, has been appointed as the...

Google set to carry alcohol advertising.(Brief article)
December 5, 2008... Google is to allow alcohol advertising on its UK website for the first time from January. The search giant will allow spirit brands to run search campaigns relating to brand activity, but not direct response campaigns that promote actual...

Glue swipes 3 from Euro.(Euro RSCG Worldwide Inc.)(Brief article)
December 5, 2008... Mobile firm's digital incumbent takes pounds 28 million ad account from Euro RSCG. Glue London has snatched the pounds 28 million 3 mobile creative account from Euro RSCG only 18 months after the agency was appointed to the business. ...

Agencies line up for British Library brief.(Brief article)
December 5, 2008... The British Library has approached digital agencies with a pounds 1 million brief. Pitches are taking place this week with a decision expected before the end of the year. The winning agency will initially be briefed to design and build...

Rapp scoops direct business for Malibu.(Brief article)
December 5, 2008... Pernod Ricard has appointed Rapp to handle the UK direct marketing account for its Malibu brand. The agency won the business after a two-way shoot-out against an undisclosed agency, in a process handled by Agency Assessments. Rapp will...

TBWA lands Breakthrough Breast Cancer ad account.(TBWA/London)(Brief article)
December 5, 2008... TBWA\London has picked up the creative account for the charity Breakthrough Breast Cancer without a pitch. The agency has been briefed to develop a digitally led creative proposition for its Fashion Targets Breast Cancer campaign with the...

Cheil takes 49 per cent of BMB.(Beattie McGuinness Bungay contract with Cheil Worldwide)
December 5, 2008... Cheil deal will take the BMB brand overseas but could it cost the agency's founders their autonomy? On Monday morning, just two months after talks with Omnicom broke down, the staff at Beattie McGuinness Bungay gathered to receive the news...

JWT London scoops pounds 13m Mazda UK job.(Mazda Motors UK)(Brief article)
December 5, 2008... JWT London has been appointed to handle the pounds 13 million advertising account for Mazda Motors UK. The agency will create campaigns specifically for the UK market and contribute creative work to run across Europe. This is the first time...

RKCR/Y&R lands ad business for Odeon.
December 5, 2008... Odeon, the largest cinema chain in the UK, has appointed Rainey Kelly Campbell Roalfe/Y&R to handle its UK advertising account. RKCR/Y&R beat Mother and one undisclosed agency to land the brief TBWA\Manchester, the incumbent, did not...

Govt rules out fresh alcohol ad curbs.(Brief article)
December 5, 2008... The advertising industry won a reprieve from new curbs on alcohol ads on Wednesday when the Government announced new measures to combat binge-drinking. A new strategy on alcohol will focus mainly on the sale of alcohol and 'irresponsible'...

Mother wins Energy Saving Trust ad task.(Brief article)
December 5, 2008... Mother has won the advertising account for the Energy Saving Trust, following a pitch handled by COI. The agency beat Miles Calcraft Briginshaw Duffy and DDB London to win the brief and will now create a national consumer campaign to raise...

JICIMS faces collapse as IPA and ISBA withdraw support.(The Joint Industry Committee for Internet Measurement Systems)(Institute of Practitioners in Advertising)(Incorporated Society of British Advertisers)(Brief article)
December 5, 2008... The Joint Industry Committee for Internet Measurement Systems has collapsed after failing to secure funding from its stakeholders. The IPA and ISBA have resigned as JICIMS shareholders, leaving the Association of Online Publishers and the...

Emirates calls ad review.
December 5, 2008... BBDO, Saatchis and Fallon in the frame for airline's global advertising business. Emirates has called a review of its global advertising arrangements, as it looks to appoint an agency ahead of its sponsorship of the 2010 Fifa World Cup....

The Week: Advertising News - IPA Awards to cap spend.(Institute of Practitioners in Advertising)(Brief article)
December 5, 2008... The IPA is introducing a restriction to next year's IPA Effectiveness Awards by limiting entries to campaigns with budgets of less than pounds 2.5 million. The new entry criteria applies only to the competition held on alternate years,...

The Week: Advertising News - Npower signs animated duo.(Brief article)
December 5, 2008... Wallace and Gromit have been signed as the new brand ambassadors for npower and will appear in a radio and press campaign to promote energy efficiency that breaks today (Friday). The Aardman Animation duo will also appear in a 30-minute film to...

The Week: Advertising News - Sport to fight for gay rights.(Brief article)
December 5, 2008... Stonewall, the group that campaigns for gay equality, is launching its 'Some people are gay. Get over it!' campaign in sports grounds for the first time. A deal with the Rugby Football League of Great Britain will result in posters...

The Week: Advertising News - AMV unveils Black Grouse.(Abbott Mead Vickers BBDO)(Black Grouse whisky)(Brief article)
December 5, 2008... For this year's Famous Grouse Christmas ad, created by Abbott Mead Vickers BBDO, the agency has introduced the bird's cousin, a Scottish black grouse. The introduction of the new bird is designed to promote the company's Black Grouse...

The Week: Advertising News - Flintoff is new face of Puma.(Andrew Flintoff)(Brief article)
December 5, 2008... The sportswear brand Puma has signed a four-year deal with the England cricketer Andrew Flintoff. As part of the tie-up, Flintoff will use Puma footwear and Puma cricket equipment, as well as front a series of campaigns in order to promote...

The Week: Advertising News - ASA probes Barnardo's spot.(Advertising Standards Authority)(Brief article)
December 5, 2008... The Advertising Standards Authority is to probe the latest TV ad for Barnardo's, created by Bartle Bogle Hegarty, after receiving more than 400 complaints. The ad, 'break the cycle', will be investigated under taste and decency rules. ...

The Week: Media News - Indy relocates to cut costs.(Brief article)
December 5, 2008... Independent News & Media UK is planning to move into the headquarters of Associated Newspapers to cut costs. Under the agreement, the two groups will share some back-office services, but the editorial, commercial and management operations,...

The Week: Media News - Blanket job losses forecast.(Brief article)
December 5, 2008... Enders Analysis, the consultancy group, is predicting that as many as 200,000 additional UK media workers will lose their jobs by 2013. Claire Enders, the company's founder, told Reuters: 'We calculated the total jobs in the media in the UK...

The Week: Media News - GMG hires First Radio Sales.(Guardian Media Group PLC)(Brief article)
December 5, 2008... GMG has concluded a deal that will see First Radio Sales take over the national and regional airtime, sponsorship and promotions activity for its Rock Radio brand. Local sales will continue to be handled by the station's in-house team. ...

The Week: Media News - Orange launches film club.(online film club)(Brief article)
December 5, 2008... Orange is launching 'The Orange Film Club', an online film club for fans to discuss their favourite movies, which will be available to Facebook and Bebo users. Once users sign up to become 'friends' with the club, they will get access to...

The Week: Media News - John Lewis plots new title.(John Lewis Partnership PLC)(Brief article)
December 5, 2008... John Lewis is planning to launch a new branded magazine, in a move that could signal the end of the company's Source magazine brand. Source has a circulation of 500,000 and is published bi-monthly by John Brown. -------------------- ...

The Week: Media News - BBC restructures mag sales.
December 5, 2008... BBC Magazines is set to close its centralised sales team, giving more commercial duties to its individual titles and making ten redundancies from its 100-strong sales team. The company's second major restructure in two years will result in...

The Week: Media News - Social networks snubbed.(Survey)(Brief article)
December 5, 2008... Social networking is not a priority for marketing officers, according to new research from Epsilon. The survey showed that 55 per cent of chief marketing officers were not too interested or were not interested at all in social networking,...

The Week: Mother beats Publicis to pounds 20m global Stella Artois brief.(Brief article)
December 5, 2008... Mother has scooped the pounds 20 million global advertising business for Stella Artois after a final pitch against Publicis. The agency was informed of the Stella parent InBev's decision on Monday, putting an end to a three-month pitch...

The Week: Best of the blogs - Time to change the rules.
December 5, 2008... I came out of education right into the middle of a recession and I remember the apparent lack of opportunity at the time. But you make your own opportunity, and that's what we call innovation. The real question for businesses is what type...

The Week: City News - Aer Lingus rejects new bid.
December 5, 2008... Aer Lingus has rejected a pounds 619 million bid from its rival Ryanair and has recommended that shareholders turn down the offer. The move comes two years after a previous bid was rejected by the European Union on competition grounds. The...

The Week: People News - Harry Osborne joins LAB.(Harry Osborne)(Abbott Mead Vickers BBDO )(Brief article)
December 5, 2008... Abbott Mead Vickers BBDO has hired Harry Osborne from Red Bee Media to join its LAB post-production team as a motion graphics designer. He will focus on designing graphics and specialist animation. -------------------- Did you find...

The Week: People News - Bupa appoints BA's George.(British United Provident Association Ltd. appoints Martin George)(British Airways)(Brief article)
December 5, 2008... Martin George, the former British Airways commercial director, has joined Bupa as its interim group marketing director. George accepted the job as the BA court case over UK and US price-fixing is due to take place. He is accused, with a...

The Week: People News - Feiler quits Red Bull post.(Anoushka Feiler)(Brief article)
December 5, 2008... The Red Bull marketing director, Anoushka Feiler, has left the company in order to 'seek new challenges'. Feiler spent just one year in the top role at the energy drinks business, during which she oversaw the launch of Red Bull's cola...

The Week: People News - Four members leave Phorm.(Brief article)
December 5, 2008... Four members of the senior management at Phorm, the controversial behavioural targeting technology company, have quit over differences of opinion with the chief executive, Kent Ertugul. Phorm announced the departures of Virasb Vahidi, the...

The Week: People News - Microsoft hires ad duo.(appointment of Katherine Ellis and Caroline Mastoras )(Brief article)
December 5, 2008... Microsoft Advertising has appointed Katherine Ellis and Caroline Mastoras to the roles of FMCG category development manager and travel category development manager, respectively. Both will be help strengthen relationships with its UK...

The Week: People News - LBi makes 17 redundant.(Brief article)
December 5, 2008... LBi has laid off 17 members of staff as the economic climate deteriorates. The redundancies, which mainly comprise 'mid-range' staff, have been limited to the design and build disciplines in the agency, and do not include any employees...

The Week: People News - Toby Coppel leaves Yahoo!(Yahoo! Europe Ltd.)(Brief article)
December 5, 2008... Yahoo!'s European chief, Toby Coppel, has become the latest key executive to leave the company. He will be replaced by Rich Riley, who takes responsibility for leading Yahoo!'s Advertiser & Publisher group in Europe. Riley will become the...

The Week: Advertising Reviews - GM calls pan-Euro pitch.
December 5, 2008... General Motors has asked its roster agencies to pitch for the pan-European advertising account for the relaunch of the Vauxhall Astra model. The pitch will involve the GM roster agencies Delaney Lund Knox Warren & Partners, Lowe and McCann...

The Week: Advertising Reviews - Cheethambell nets FSA brief.
December 5, 2008... The Financial Services Authority and the Treasury have appointed Cheethambell JWT to handle a campaign to support the launch of the Money Guidance Pathfinder service in the North of England. The agency won the business after a three-way...

The Week: Media Reviews - SMG wins pounds 7.5m McCormick.(Starcom MediaVest Group)(Brief article)
December 5, 2008... Starcom MediaVest Group has been awarded the pounds 7.5 million pan-European media planning and buying account for the food group McCormick & Company, which owns brands including Schwartz. Starcom won the business after a pitch in France...

The Week: Media Reviews - Feather lands Irish Ferries.(Feather Brooksbank)(Brief article)
December 5, 2008... Feather Brooksbank has won the UK media planning and buying account for Irish Ferries. The agency will partner the Irish-based agency Javelin to handle the account. -------------------- Did you find this article useful? Why not...

The Week: Digital reviews - LBi scoops Wesleyan task.(Wesleyan Assurance Society)(Brief article)
December 5, 2008... LBi has picked up a brief from the Wesleyan Assurance Society to design and build a customer website. The agency won a pitch against four undisclosed agencies. It will now create a website that will allow customers of the Wesleyan Assurance...

The Week: Aegis shares jump 20 points as Robert Lerwill departs.(Brief article)
December 5, 2008... Shares in Aegis jumped by more than 20 per cent last week as the departure of its chief executive, Robert Lerwill, fuelled expectations of a takeover by its French rival Havas. Lerwill's sudden exit caused speculation that the company...

The Week: i-Q - Web chat about ... the ASA ban on CHI's latest Tiger Beer ad.
December 5, 2008... Eight complaints. - Dean Webb Complaining is becoming the UK's number-one pastime. To receive only eight is pretty poor. - Richard Hayter Pulling this ad is what's in poor taste. It simply takes advantage of a social phenomenon to...

The World: Chicago - Euro RSCG picks up Kraft salad dressing task.(Kraft Foods Inc.)(Brief article)
December 5, 2008... Kraft Foods has handed its interactive, direct and event marketing duties for its line of salad dressings to Euro RSCG. The account, thought to be worth around dollars 2 million, was previously split between several agencies. Digitas...

The World: Boston - Campbell Mithun nets Schwan Food range business.(Campbell-Mithun Advertising)(Brief article)
December 5, 2008... Schwan Food has awarded Campbell Mithun the media and promotional tasks for its range of products. The agency picked up the media business out of Haworth, and the promotional work from RPM Connect. Campbell Mithun already has a...

The World: Paris - TBWA\Paris appoints Eric Holden and Remi Noel.(Brief article)
December 5, 2008... TBWA\Paris has appointed the McCann Paris creative directors Eric Holden and Remi Noel as its new creative directors. Holden and Noel will handle all of the agency's major accounts, including McDonald's, Sony PlayStation and McCain. ...

The World: Sydney - Coles marketing chief joins DDB to lead account.(Coles supermarket)(Tony Phillips)(Brief article)
December 5, 2008... Tony Phillips, the head of marketing at Coles supermarket, has joined DDB to head the Coles account from within the agency itself. The move comes just days after Coles appointed DDB to handle its advertising account, following a pitch that...

The World: Shanghai - Suning Electronics calls three-way media pitch.(Brief article)
December 5, 2008... Suning Electronics, the Nanjing-based superstore, has called a pitch for its media business. The retailer has invited three agencies, Universal McCann, Zenith Media and the incumbent agency, Mindshare, to be involved in the process, with...

The World: New York - Omnicom chief Wren receives Reisenbach award.(John Wren)(Brief article)
December 5, 2008... John Wren, the chief executive of Omnicom Group, has been awarded the John A Reisenbach Distinguished Citizenship Award at a ceremony in New York. The award is given to members of the advertising and media industry who have demonstrated a...

The World: New York - Tham becomes global creative chief at Ogilvy.(Tham Khai Meng)(Ogilvy & Mather Worldwide Inc.)(Brief article)
December 5, 2008... Ogilvy & Mather has promoted Tham Khai Meng, the regional creative head, to the role of worldwide creative director and chairman of the agency's worldwide creative council. Tham succeeds Robyn Putter, who has led the creative council since...

The World: Boston - BBDO wins pitch for Starbucks advertising account.
December 5, 2008... BBDO has been appointed by Starbucks to handle its advertising account following a pitch against undisclosed agencies. The agency picks up the business from Wieden & Kennedy, which did not repitch for the account. Starbucks split from W&K...

The World: Amsterdam - G&J Uitgevers pulls Gala from Dutch market.(Brief article)
December 5, 2008... G&J Uitgevers has withdrawn Gala, its weekly celebrity and lifestyle magazine, from the Dutch market just over a year after it first launched. The publisher made the decision after poor third-quarter results, with sales of around 78,000...

The World: Sydney - M&C Saatchi lays off staff from Sydney office.(Brief article)
December 5, 2008... Worsening economic conditions have caused M&C Saatchi Sydney to make seven staff and three job positions redundant. The cutbacks are the first major changes made by the new chief executive, Mike Abel, who officially takes up his role at the...

The Work: New Campaigns - UK.(DDB London)(Bailey Films)(briefs)
December 5, 2008... LG - ADVANCED TECHNOLOGY, BEAUTIFULLY HIDDEN CREDITS Project: Advanced technology, beautifully hidden Clients: Dermot Boden, chief marketing officer; SH Han, vice-president, LG Brief: The beauty of hidden technology Creative agency:...

Pitch update.(Brief article)
December 5, 2008... As the festive period approaches, John Lewis is playing Santa and giving four London agencies an early Christmas present by putting them on the shortlist for its pounds 20 million business. Luckily for Lowe London, the agency is still...

New-Business Rankings: 5 December 2008.(Statistical table)(Company rankings)
December 5, 2008... NEW-BUSINESS RANKINGS: 5 DECEMBER 2008 Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost ...

Hotline: Competition Commission likely to impose restrictions.(Brief article)
December 5, 2008... The Competition Commission is likely to impose restrictions on the proposed Project Kangaroo video-on-demand service after ruling that its launch will stifle competition. The commission's main concern is that Kangaroo will lead to a loss...

Hotline: Transport for London could reap extra revenue.(Brief article)
December 5, 2008... Transport for London could reap millions of pounds in extra revenue from lifting its ban on Tube station sponsorship. It is looking for an agency to help it with sponsorship ideas, and said it was considering lifting its historical ban on...

Hotline: Martin Bowley appointed by Digital Cinema Media.(Brief article)
December 5, 2008... Martin Bowley, the former chief executive of Carlton Sales, has been appointed to the role of managing director of the sales house Digital Cinema Media. He will take up the role on 1 February. -------------------- Did you find this...

Hotline: In Kind Direct approaches media agencies.(Brief article)
December 5, 2008... In Kind Direct, a Prince's Trust charity that redistributes new goods donated by manufacturers and retailers to voluntary organisations, has approached media agencies with a planning and buying brief. -------------------- Did you find...

Hotline: Tullo Marshall Warren promotes Mark Reddick.(Brief article)
December 5, 2008... Tullo Marshall Warren has promoted Mark Reddick to executive creative director as part of a number of changes made to the agency's creative department. Reddick, who has spent 16 years at the agency, will work closely with the existing executive...

Hotline: Carphone Warehouse appoints Lida and Table 19.(Brief article)
December 5, 2008... The Carphone Warehouse has appointed Lida and Table 19 to handle its DM business. The agencies picked up the account following a pitch against Meteorite and the incumbents, Kitcatt Nohr Alexander Shaw and WDMP. -------------------- ...

Hotline: First Drinks looks for agency.(First Drinks Brands Ltd.)(Brief article)
December 5, 2008... First Drinks is looking for an agency to handle the global digital account for its Sailor Jerry rum brand. ISBA is working with First Drinks on finding an agency to create a new Sailor Jerry website and promote the brand through digital...

Hotline: 2009 Thinkbox TV Planning Awards.(Brief article)
December 5, 2008... Neil Jones, the managing director of Carat, and Gerry Boyle, the chief executive of ZenithOptimedia, will be among the judges for the 2009 Thinkbox TV Planning Awards, which take place next May. Chaired by Thinkbox's chief executive, Tess Alps,...

Hotline: Double issue of Campaign next week.
December 5, 2008... Campaign will publish its 2008 Annual double issue next week. This will be the final edition of the year with the first issue of Campaign in 2009 published on 9 January. In the meantime, news and events will be covered at...

Close-Up: Live issue - A noticeable lack of high-points in a Lowe year.
December 5, 2008... Leaderless and haemorrhaging clients and staff, Lowe London is in desperate need of a change of fortunes, John Tylee says. It seems as though nobody wants to be up close and personal with Lowe London these days. Not the former staffers who...

Close-Up: Live issue - How adland can do good - and reap the rewards.
December 5, 2008... TIE offers comms professionals the chance to develop emerging markets and, in turn, their leadership skills. The International Exchange was launched by the former advertising account director Philippa White to give people working in the...

Close-Up: Live issue - How do you make cash in recession?
December 5, 2008... Adaptability can ensure the downturn doesn't have to mean gloom for agencies. During the Second World War, Wrigley's advertised even though you couldn't buy its chewing gum in the shops. It is often said that brands with the right...

Close-Up: 24 hours with ... John McLoughlin, Media Contacts.
December 5, 2008... Name: John McLoughlin Job: Managing director, Media Contacts Professional mission: Get the best out of those around me Personal mantra: Do unto others as you would have done to yourself 6.00am Say goodbye to Issy, fail to wake her...

Media Perspective: Can Napier reverse Aegis' fortunes at home and abroad?
December 5, 2008... Shares in Aegis leapt by 20 per cent last Thursday on news of the departure of its chief executive, Robert Lerwill, prompting one Aegis shareholder to comment over drinks: 'It's the best day's work he's done for two years.' Aegis shares...

Media Forum: Is sponsorship losing lustre?
December 5, 2008... Is sponsorship too 'long term' for the current climate, Alasdair Reid asks. In theory, broadcast sponsorship should be relatively insulated from the ravages of a downturn. Spot is traded as a commodity so its price fluctuates, almost on a...

Media: Chatter.(Quotation)
December 5, 2008... 'He is a responsible broadcaster and he can take direction. He's hugely contrite about what happened. He knows that he crossed the line.' - Jay Hunt, the controller of BBC1, continues to defend Jonathan Ross 'Women's magazines have no...

Media Headliner: Zenith bean-counter turned Publicis diplomat.
December 5, 2008... Adrian Sayliss, the VivaKi UK chairman, appears to have the skills and experience - if not yet the reputation. He may have worked at ZenithOptimedia, via Zenith Media, for 15 years He's also a London-based Brit, so there's no question of...

Media Lifeline: Sky1 schedule.(British Sky Broadcasting Group PLC. Sky Channel)
December 5, 2008... This year may have seen a rebrand, but some of the faces appearing on the channel are all too familiar. January 2008: Sky One kicks off the year with a major new series on Britain's input to cultural life in Afghanistan, fronted by Ross...

Media Perspective: Out with the boring old digital gubbins and in with the new.(Column)
December 5, 2008... Since this is my last column of the year, I thought I should do one of those look-back-at-the-year pieces columnists love so much. It's an easy way to squeeze a piece out: fire up the Google, review a few old articles and try to find a theme....

Media: All about ... Socially responsible campaigns.
December 5, 2008... Is it time media owners shouldered their social duties, Alasdair Reid asks. When Viacom Brand Solutions launched its 'Force For Good' initiative back at the tail-end of 2007, it was promoted as an antidote to the increasing weight of bad...

Media: Things we like.
December 5, 2008... Quantum of Solace Since its release in mid-November, Quantum of Solace has had mixed reviews and we have been a bit sniffy about some of the product placement around it. But the film itself is brilliant. It follows on from Casino Royale in...

Media: Double Standards - Independent comms planners face the downturn.(Interview)
December 5, 2008... Things are still looking good for comms planning specialists, particularly if their independent status means they can act quickly for clients. PETE EDWARDS - PARTNER, EDWARDS GROOM SAUNDERS - What's the best thing about working at your...

The World: Italian broadcasters act to minimise Sky impact.
December 5, 2008... The beleaguered Italian TV channels Rai and Mediaset are pulling out all the stops to keep Sky Italia at bay. Since its launch back in 2003, the pay-TV platform Sky Italia has proved to be a headache for Italy's terrestrial channels. ...

The World: Insider's view - US.
December 5, 2008... Not only is the rest of the world re-evaluating what the US stands for in the wake of Election 08, it seems the US is also re-evaluating its own principles and ideals, Janet Pines comments. It has been a year of re-examined values for...

Editorial: Lowe decline serves as a lesson for BMB and Cheil.(Beattie McGuinness Bungay)(Cheil Communications)(Editorial)
December 5, 2008... Taken together, Beattie McGuinness Bungay and Lowe London epitomise the contrasting fortunes of the UK agency scene during a year rapidly drawing to a close. Having seen its takeover by Omnicom collapse at the 11th hour, BMB has fallen...