Campaign articles from December 2007

Campaign archives from December 2007

Campaign Annual 2007: Editorial.(Editorial)(Brief article)
December 14, 2007... There probably isn't another issue of Campaign as eagerly - and nervously - anticipated as this one. Have you made it into our list of the best creative directors? Are you a top media seller? Are you a big personality? Or do you look...

Campaign Annual 2007: That was the year that was - Adland's 2007.
December 14, 2007... The past 12 months have seen adland's freedoms come under fierce attack, digital contin ue to march inexorably on, and BBH's John Hegarty visit Buckingham Palace. Cries of 'enough is enough' reverberated around Britain's advertising...

Campaign Annual 2007: Advertising Agency of the Year - Fallon.
December 14, 2007... Success bred success for Fallon, and thanks to a guy in a gorilla suit and some canny promotions, the agency stayed on top of the creative pile. Fallon ended 2006 in the rudest of health, buoyant on the combined success of its first...

Campaign Annual 2007: Media Agency of the Year - Mediaedge:cia.
December 14, 2007... Its ability to make the top spot in the new-business table its own while retaining all its existing clients pushed Mediaedge:cia above its rivals. At the start of the decade, the prospect of Mediaedge:cia winning anything, let alone...

Campaign Annual 2007: Direct Agency of the Year - OgilvyOne.
December 14, 2007... With a combination of inspired leadership, innovative creative work and an uncompromising desire to win new business, OgilvyOne took top spot. It was a close finish for this year's Direct Marketing Agency of the Year, with all three...

Campaign Annual 2007: Digital Agency of the Year - Dare.
December 14, 2007... It may not have been a vintage year for digital, but it's still been one littered with highlights for Dare, taking it, once again, to the top of the agency tree. Dare will be proud to recapture its crown, having been named the Digital...

Campaign Annual 2007: Advertiser of the Year - Heinz.
December 14, 2007... Emphasising the quality of its ingredients in its advertising and forging a visibly strong partnership with McCann Erickson helped revitalise Heinz. Campaign's Advertiser of the Year has to meet some pretty tough criteria. This category...

Campaign Annual 2007: Campaign of the Year - Cadbury's Dairy Milk.
December 14, 2007... A drumming gorilla might seem a ridiculous brand icon, but the great ape captured the nation's imagination and sent sales of Dairy Milk skywards. Rarely is one TV ad so utterly absurd and effective that it touches a nation, reshapes a...

Campaign Annual 2007: Production Company of the Year - Gorgeous.(Gorgeous Enterprises)
December 14, 2007... Not only was it the most-awarded UK production company of the year, but Gorgeous' directors made some of the most talked-about ads, too. For all the carping and hand-wringing from production companies over the state of their shrinking...

Campaign Annual 2007: Medium of the Year - Google.
December 14, 2007... Despite a reluctance to accept this award, Google has evolved into the definition of the modern media machine, and that needs to be recognised. Google didn't want this award. Not because it doesn't value the praise its successes garner;...

Campaign Annual 2007: Advertising Network of the Year - BBDO.
December 14, 2007... A glut of new business at both global and regional level, a deluge of awards and expansion throughout Asia made 2007 a year to remember for BBDO. When you're an agency with a professional mission of 'the work, the work, the work' and you...

Campaign Annual 2007: Media Network of the Year - Carat.
December 14, 2007... Two huge international new-business wins and major investment across the network helped Carat retain its crown for the second year running. Carat is Campaign's Media Network of the Year for the second year in succession, after combining...

Campaign Annual 2007: Top 10 Press ads.
December 14, 2007... 1. CADBURY, 'WISPA'S BACK' Seemingly from out of nowhere, Publicis came through with a long-copy ad that may well pick up quite a few awards next year. Promoting the comeback of the Wispa chocolate bar, this is a warm-hearted and playful...

Campaign Annual 2007: Top 10 Regional press ads.
December 14, 2007... 1. WARRINGTON BOROUGH TRANSPORT This campaign won gold in the regional newspaper campaign category at the Fresh Creative Awards back in October. WBT is one of the few remaining municipal bus companies in Britain, apparently - and it's...

Campaign Annual 2007: Top 10 TV and Cinema Ads.
December 14, 2007... 1. CADBURY 'GORILLA'S MOMENT' OK, we'll admit it, perhaps a 90-second shot of a gorilla banging the drums to Phil Collins' In The Air Tonight has a tenuous connection with chocolate at best. Who cares? The public didn't, and loved it in...

Campaign Annual 2007: Top 10 Radio Ads.
December 14, 2007... 1. MARMITE 'PADDINGTON' This ad shows how powerful radio can be when strategy and creative fire on full cylinders. The polarising taste of Marmite comes alive in a tale of Paddington Bear picnicking with the Browns. Agency: DDB...

Campaign Annual 2007: Top 10 Poster Ads.
December 14, 2007... 1. HEINZ TOMATO KETCHUP, 'SLICED BOTTLE', MCCANN ERICKSON 'Sliced bottle' by McCann Erickson for Heinz Tomato Ketchup was recognised as the year's best individual poster at the Campaign Poster Awards, having also taken silver in the Best...

Campaign Annual 2007: Top 10 Digital Ads.
December 14, 2007... 1. O2 'FAVOURITE PLACE' The UK's best-supported branded social network community isn't a masterpiece of design, but it has been a runaway success. More than 22 per cent of the UK's universities took part in the initiative, which asked...

Campaign Annual 2007: Top 10 Virals.
December 14, 2007... 1. CADBURY 'GORILLA' Launched during the final of Big Brother on TV, the Cadbury's gorilla from Fallon quickly found its way online. By YouTube views, this is the number-one viral of the year with more than five million. It has also...

Campaign Annual 2007: Top 10 Digital Talent.
December 14, 2007... 1. Lee Wright, managing director, Dare Probably at the top of any ad agency's wishlist, Wright is that relative rarity in digital - comfortable enough to be impressive in front of any senior client. She's also got years of specialist...

Campaign Annual 2007: Top 10 Direct Mail Campaigns.
December 14, 2007... 1. CANCER RESEARCH UK, 'SMOKE IS POISON' TANKER It's reassuring when a campaign that sits outside the direct marketing comfort zone achieves such high creative acclaim. Ogilvy UK's 'smoke is poison' tanker generated a huge amount of...

Campaign Annual 2007: Top 10 DM Creative Directors.
December 14, 2007... 1. Colin Nimick This looks like being the first of many occasions that Nimick will grace this list. The softly spoken and forward- thinking creative has achieved an incredible amount at OgilvyOne this year and is respected by many in the...

Campaign Annual 2007: Top 10 Media Buyers.
December 14, 2007... 1. Steve Platt, trading director, Aegis Media Experience is the theme this year, with media owners saying there's no substitute for an old head when it comes to a bit of sparring during the trading season. 'Platty' also emerges with...

Campaign Annual 2007: Top 10 Sales Directors.
December 14, 2007... 1. Simon Davies, advertisement director, The Mail on Sunday Davies maintains his top spot due to an unrivalled reputation among media agency contacts. His almost constant presence at Le Caprice or Scott's no doubt helps, but his talents...

Campaign Annual 2007: Top 10 Media Planners.
December 14, 2007... 1. Sue Unerman, chief strategy officer, MediaCom Unerman moves into the number one slot after a makeover and a new job title have made her far more glamorous than Ivan Pollard. She remains one of the sharpest minds in the business and now...

Campaign Annual 2007: Top 10 Account Planners.
December 14, 2007... 1. Laurence Green, Fallon Green easily retains his number one spot on this list. Despite his role as chairman, he stays involved with the business, making significant contributions on Cadbury, the BBC, Eurostar and Skoda this year. Great...

Campaign Annual 2007: Top 10 Suits.
December 14, 2007... 1. Johnny Hornby Selling to WPP for a tidy sum made 2007 a particularly good year for adland's best-connected suit. Hornby's roguish charm and artfully dishevelled appearance keeps clients beating a path to Rathbone Street. 2....

Campaign Annual 2007: Top 10 CEOs.
December 14, 2007... 1. Nigel Bogle The neverending search for perfection marks Bogle out as perhaps adland's most exacting and demanding chief. Still, if Bartle Bogle Hegarty's ongoing and now international success is any marker, he's doing all the right...

Campaign Annual 2007: Top 10 Creative Directors.
December 14, 2007... 1. Juan Cabral, Fallon The enigmatic Argentinian dynamo continues on his path to creative world domination, and, judging by his output in 2007, no-one is going to stop him. The year began with two strong spots for Sony that focused on...

Campaign Annual 2007: Top 10 Directors.
December 14, 2007... 1. Daniel Kleinman Still one of the busiest and best directors in the world, Kleinman steadfastly refuses to be pigeonholed. This year, he scored hits including Smirnoff 'sea', Heineken 'lobster' and Ford S-Max 'wings', and directed the...

Campaign Annual 2007: Top 10 Photographers.
December 14, 2007... 1. Jim Fiscus Fiscus has a huge reputation in his native US, but is increasingly popular over here, with masses of work for Channel 4 and a campaign for Bushmills this year. Despite international fame, he has an enthusiasm, patience and...

Campaign Annual 2007: Top 10 Best Celeb Ads.
December 14, 2007... 1. PG Tips - Monkey and Al It was an amazingly smart move by Mother to resurrect the ITV Digital duo. Not only were the ads hilarious, but they were scripted and shot so well that it barely felt like they'd been away. It also led to one...

Campaign Annual 2007: Top 10 Worst Celeb Ads.
December 14, 2007... 1. Rana Pasta - Ann Widdecombe It really shows the awfulness of an ad when it's not only a key contender for Turkey of the Year, but it also takes the number-one spot in the Top Ten Worst Celebrity Ads. What the hell was Ann Widdecombe...

Campaign Annual 2007: Top 10 Adland Brands.
December 14, 2007... 1. Tiger Savage Even from a tender age, the M&C Saatchi fashionista knew the importance of great branding, proving as much by swapping her name for a ferocious new identity that would encapsulate her creative ambition. Now she epitomises...

Campaign Annual 2007: Top 10 Bloggers.
December 14, 2007... 1. Scamp - scampblog.blogspot.com This '39-year-old creative director at BBH' is a must-read with his well-crafted, amusing and always thoughtful musings on ads and the business in general. With regular posts ranging from ads he likes,...

Campaign Annual 2007: Top 10 Diary Stories.
December 14, 2007... 1. Muirhead follows in Sir Les Patterson's footsteps There is obviously already one very prestigious title sitting in the upper echelons of 36 Golden Square, London. However, Lord Saatchi has now been joined by Bill Muirhead, who has...

Campaign Annual 2007: Top 10 Bullmores.
December 14, 2007... 1. A concerned citizen writes: I read that Slentrol, Pfizer's newly approved US slimming pill for dogs, could soon be available in the UK and that this is being welcomed. Apparently, 40 per cent of our dogs are overweight, and 81 per cent of...

Campaign Annual 2007: Top 10 Lookalikes.
December 14, 2007... 1. James Murphy and the Bo Selecta Bear Not only is it astounding that Murphy is being likened to a man's face in a small bear suit (whose 'tail' pops out all the time), but it is the second time in three years he has been on this list....

Campaign Annual 2007: Top 10 Facebookers.
December 14, 2007... 1. Rory Sutherland All hail the undisputed king of Facebook. With more than 500 friends and counting, the Ogilvy vice-chairman is touting himself around the site like it was the red-light district of the digital world. With more...

Campaign Annual 2007: Top 10 best agencies to work for.
December 14, 2007... 1. Wieden & Kennedy Wieden & Kennedy seems to have it all. If you work there, you can contribute to some of the best advertising campaigns in the world, and it has a reputation for treating its staff with respect. There's a knitting...

Campaign Annual 2007: Top 10 double acts.
December 14, 2007... 1. Trevor Beattie and Andrew McGuinness Agencies with a flamboyant frontman need a buttoned-down backup - and Beattie McGuinness Bungay seems to have it. Beattie may be the UK's best-known adman, but he has an excellent foil in...

Campaign Annual 2007: Top 10 Restaurants.
December 14, 2007... 1. The River Cafe If you can be bothered to make your way that far west (unless, of course, you work at WWAV Rapp Collins, whose office is practically next door), you know you're in for a real treat. The food (from a consistently...

Campaign Annual 2007: Top 10 turkeys.
December 14, 2007... 1. Trident Chewing Gum 'Mastication for the Nation' isn't a half-bad strategic idea, but in this business, execution is everything, and, in this case, JWT produced a howler for Trident Chewing Gum. Stick an exaggerated Jamaican accent on...

Campaign Annual 2007: Top 10 things to forget.
December 14, 2007... 1. The ban on junk-food advertising In spite of all the evidence that points to a lard-laden diet and near total lack of exercise as the primary culprits, advertising took the rap for the crime of creating a generation of obese children,...

Campaign Annual 2007: Top 10 Predictions for 2008.
December 14, 2007... 1. Advertising bans set to soar All advertising will be banned, following the publication of a report by the World Health Organisation, identifying global ennui as a major cause of slight discomfort around the world in the 21st century,...

Agencies line up for pounds 10m ING Direct.(advertising contract)(Brief article)
December 7, 2007... ING Direct is talking to agencies about a review of its pounds 10 million advertising account. The online savings bank, which is part of the Dutch-owned ING Group, has approached several undisclosed shops with a view to holding a pitch...

Huntington to head strategy at Saatchis.
December 7, 2007... Saatchi & Saatchi has hired Richard Huntington, the former United planning director, as its director of strategy. He will take responsibility for the agency's planning department, including staff from the agency's off-shoots such as...

CHI nets first media buying accounts.(formation of CHI and Partners Media)(Brief article)
December 7, 2007... CHI & Partners is launching a media venture called CHI & Partners Media. Tiger Beer has already signed up, with its pounds 3 million media planning and buying business. The agency is also in talks with its Carphone Warehouse client and...

Nationwide reviews pounds 20m media business.(Nationwide Building Society)(Brief article)
December 7, 2007... Nationwide, the building society, has kicked off a review of its pounds 20 million media planning and buying account. The business is currently held by Mediaedge:cia, which has handled the account for the past 12 years. The review...

London 2012 calls pitch.(London Organising Committee's advertising contract)(Brief article)
December 7, 2007... Competing agencies will be asked to create a worldwide communications plan. The London Organising Committee for the Olympic Games has kicked off a communications pitch ahead of the 2012 London Olympics. The pitch is being handled by...

Bryant quits AMV to launch start-up.(George Bryant of Abbott Mead Vickers/BBDO Ltd.)(Jason Fretwell)(Jackie Stevenson of Craik Jones Watson Mitchell Voelkel)
December 7, 2007... George Bryant, the managing partner at Abbott Mead Vickers BBDO, Jason Fretwell, an AMV senior creative, and Jackie Stevenson, the managing director at Craik Jones Watson Mitchell Voelkel, are launching a start-up. The venture has yet to...

DLKW lands Merlin theme park briefs.(Delaney Lund Knox Warren and Partners' contract with Chessington World of Adventures and Thorpe Park )(Brief article)
December 7, 2007... Delaney Lund Knox Warren & Partners has scooped the pounds 2 million advertising account for Thorpe Park and Chessington World of Adventures. The agency won the business without a pitch. It will create campaigns to relaunch both theme...

JWT picks up Blue Dragon ad account.(JWT London)(Brief article)
December 7, 2007... JWT has landed the advertising account for Blue Dragon, the oriental foods brand. The business, which had been at Mortimer Whittaker O'Sullivan since 2004, was awarded without a pitch. Blue Dragon has been a big spender on...

Group M awarded pounds 15m pan-European Ubisoft media.(Ubisoft Entertainment )(Brief article)
December 7, 2007... Ubisoft Entertainment, the French video games company, has handed its pounds 15 million pan-European media account to WPP's Group M. WPP's fourth-string network Maxus is expected to handle the business in markets where it has offices. The...

Parties at odds over political posters.(ban on poster campaigns for political parties)(Brief article)
December 7, 2007... Labour and the Tories have clashed over whether poster campaigns by political parties should be banned in the run-up to general elections. The threat to posters has emerged as a result of the scandal over Labour's secret pounds 600,000...

Thomson Local in DM agency search.(direct marketing )(Brief article)
December 7, 2007... Thomson Local is on the hunt for an agency to handle the direct marketing account for its Thomson Directories brand. The company has approached a number of below-the-line shops with a view to holding a pitch for the business. Thomson...

Channel 4 creates surreal brand idents for E4.(Channel Four Television Company Ltd.)(Brief article)
December 7, 2007... Channel 4 has created a new on-air identity for its digital channel E4, introducing a series of surreal idents to replace its current animations. The brand refresh, commissioned through E4 marketing and conceived and directed by Noah...

Warner Music approaches agencies.(Warner Music UK Ltd's advertising contract)(Brief article)
December 7, 2007... Warner Music is talking to media agencies about its pounds 4 million media planning and buying account. The company, which has artists on its roster including James Blunt, Muse and the Red Hot Chili Peppers, has kicked off a review across...

Shops to battle for SodaStream brief.(Sodastream Ltd.)(Brief article)
December 7, 2007... SodaStream, the carbonated fizzy drinks brand famous for its 'get busy with the fizzy' campaign, has kicked off a review ahead of an advertising push next year. Soda Club, the parent company, has approached at least three shops with a...

Pearman named managing director of AMV BBDO.
December 7, 2007... Ian Pearman, the joint managing partner at Abbott Mead Vickers BBDO, has been promoted to the position of managing director. In his new role, he will take over the day-to-day operational running of the business - currently overseen by...

Glenfiddich searches for shop to handle pounds 2m DM brief.(William Grant and Sons Distillers Ltd.)(Brief article)
December 7, 2007... Glenfiddich, the whisky brand owned by William Grant & Sons, has kicked off a search for an agency to handle its pounds 2 million direct marketing business. The whisky brand has shortlisted three undisclosed agencies to pitch for the...

DDB hires Denney and Henderson.(DDB London)(Dave Henderson )(Richard Denney)(Brief article)
December 7, 2007... DDB London has poached Dave Henderson and Richard Denney, the senior creatives behind the Carlsberg 'the best pub team in the world' ad, from Saatchi & Saatchi. Henderson and Denney, a copywriter and art director respectively, will join...

RPM3/Beechwood agencies to merge.(Brief article)
December 7, 2007... RPM3, the agency known for its controversial 'Bottle of Britain' campaign that advertised Spitfire beer, is to merge with Beechwood, creating a new operation with claimed billings of pounds 60 million. The merger is a result of two years...

The Week: Advertising news - Second ad curb bill tabled.(restrictions on junk food advertising)(Brief article)
December 7, 2007... A second private members' bill has been tabled in the House of Commons calling for a pre-9pm watershed on junk-food advertising. The Promotion of Food to Children Bill, which was introduced by the Labour MP Nigel Griffiths, is also...

The Week: Advertising news - Adland will beat downturn.(forecast regarding advertising expenses)(Brief article)
December 7, 2007... The advertising market is likely to be insulated from the prospect of an economic downturn, according to a forecast from ZenithOptimedia. The media network predicted that global ad expenditure would rise by 6.7 per cent in 2008, up from...

The Week: Advertising news - New 'celeb' ad guidelines.(Brief article)
December 7, 2007... The Committee of Advertising Practice and the Broadcast Committee of Advertising Practice have drawn up a new set of guidelines over the use of celebrities to endorse products. The two watchdogs said firm evidence was needed to back up...

The Week: Media news - Facebook bows to protests.(Brief article)
December 7, 2007... Facebook has changed the way it runs its Beacon ad system following complaints from more than 50,000 users over the issue of releasing information on their internet activities without permission. The system, which was introduced last...

The Week: Media news - Grolsch signs pounds 3m C4 deal.(Grolsch International B.V's contract with Channel Four Television Company Ltd.)(Brief article)
December 7, 2007... Grolsch, the Dutch beer brand, has signed a pounds 3 million, 12-month deal to sponsor all original British comedy programming on Channel 4. The deal includes 17 series on the main channel and 12 on E4, including Peep Show, Friday Night...

The Week: Media news - Switchover info is 'lacking'.(digitization)(Brief article)
December 7, 2007... Britain's most vulnerable TV viewers are not getting the information they need in order to make the switch from analogue to digital, according to a report from the Ofcom Consumer Panel. The report highlighted 'urgent, practical issues'...

The Week: Media news - IPC to launch NME Radio.(IPC Media Ltd's partnership with DX Media )(Brief article)
December 7, 2007... IPC is to launch NME Radio in mid-2008 in partnership with DX Media, the business run by Sammy Jacob, the founder of Xfm. The new station will broadcast 24 hours a day, and will play alternative music, as well as focusing on creating...

The Week: Media news - Kantar restructures media.(Kantar Group)(Brief article)
December 7, 2007... Kantar Group, the information, insight and consultancy division of WPP, has restructured its media business as Kantar Media Research to bring together its audience measurement assets and expertise into a single unit. Andy Brown will lead...

The Week: Media news - Chelsea unveils Bluetube.(Chelsea Football Club's website)(Brief article)
December 7, 2007... Chelsea Football Club have launched Bluetube, an online video service that will allow fans to upload their views on games, players and any upcoming club events. The service, which has been developed in partnership with Level 3, will be hosted...

The Week: Media news - Setanta signs three million.(Setanta Sports )(Brief article)
December 7, 2007... Setanta Sports has signed up one million premium subscribers, just four months after it began broadcasting live football from the Barclays Premier League. The company has signed up more than three million customers in total, including two...

The Week: Media news - BBC announces Radio Pop.(British Broadcasting Corp's plans to launch a social networking site )(Brief article)
December 7, 2007... The BBC has announced plans to launch a social networking site for its ten national radio stations, which will allow users to access stations online, log their favourite programmes and share their listening preferences with friends in their...

The Week: Agencies on alert as Sky kicks off pounds 20m digital pitch.(Sky Television PLC )(Brief article)
December 7, 2007... Sky has kicked off the official pitch for its pounds 20 million digital media planning and buying account, as exclusively revealed in Campaign (2 November). The broadcaster split with its incumbent, i-level, last week following months of...

The Week: Best of the blogs.
December 7, 2007... Carling comes up trumps It won't change the world, but the new Carling space ad is better than Cadbury's 'gorilla', Orange's 'rainbow', Sony's 'Play-Doh' and Guinness' 'domino' combined. Carling ads used to be good pieces of work for a...

The Week: City news - Virgin Radio sale on hold.(Halifax Bank of Scotland)(Brief article)
December 7, 2007... SMG has arranged a new five-year pounds 90 million loan from Halifax/Bank of Scotland that will enable it to postpone the sale of Virgin Radio. The refinancing coincides with a rights issue that is expected to raise pounds 95 million for...

The Week: City news - Creston delays expansion.(Brief article)
December 7, 2007... Creston, the owner of Delaney Lund Knox Warren & Partners and Tullo Marshall Warren, has called a temporary halt to its US expansion plans because of adverse market conditions. Steve Blamer, the former worldwide chief executive of FCB,...

The Week: City news - Tycoon buys into Facebook.
December 7, 2007... Facebook has sold a 0.4 per cent stake in the business for dollars 60 million (pounds 29 million) to Li Ka-shing, the Hong Kong billionaire behind the mobile network 3. The deal values the website at the same dollars 15 billion as the 1.6 per...

The Week: People news - Stenner lands IPC role.(IPC SouthBank Publishing Co. appointed Alicen Stenner)(Brief article)
December 7, 2007... IPC Southbank has appointed Alicen Stenner, the group digital marketing director and publisher of Hearst Digital's Handbag.com, to the role of digital development director. She will join in February, reporting to the managing director, Jackie...

The Week: People news - Yahoo! swoops to sign Fahy.(Yahoo! Europe Ltd. appointed Kristof Fahy)(Brief article)
December 7, 2007... Kristof Fahy, the brand marketing director at BlackBerry Europe, has joined Yahoo! Europe as its vice-president of marketing. Fahy will manage the company's brand development, customer insight and communications strategies across the...

The Week: People news - Five's Hunt returns to BBC.(British Broadcasting Corp. appointed Jay Hunt)(Brief article)
December 7, 2007... The BBC has appointed Jay Hunt, five's director of programmes, as the controller of BBC One, succeeding Peter Fincham. Five hired Hunt in May from the BBC, where she was the controller of daytime and early peak television for BBC One and BBC...

The Week: People news - Scaife moves to EHS Brann.(Neil Scaife)(Brief article)
December 7, 2007... Neil Scaife, the managing director of The Financial Services Forum and the former head of marketing at Post Office Financial Services, is to join EHS Brann as a board planning director. Andrew Porter, previously the chief executive of the...

The Week: Advertising Reviews - WCRS handed GSK brief.(GlaxoSmithKline PLC's contract with WCRS Group PLC)
December 7, 2007... GlaxoSmithKline has hired WCRS to handle the pounds 30 million pan-European advertising account for Alli, its US over-the-counter weight-loss drug. The company has made an application to get the drug approved for over-the-counter sale in...