Campaign articles from December 2005

Campaign archives from December 2005

L'Oreal in hunt for global digital shop.(Brief Article)
December 2, 2005... L'Oreal is seeking an agency to handle global online marketing across all of its brands. The company is understood to have contacted nine agencies to pitch for the business, which involves online marketing and website design. There...

Robert Campbell quits McCann.(McCann-Erickson Inc.)(Brief Article)
December 2, 2005... Campbell bows out after two years, handing over creative reins to Brian Fraser and Simon Learman. Rupert Howell's McCann Erickson dream team has been dealt a blow with the shock exit of Robert Campbell. Campbell, McCann's executive...

Chalk and Kirby join Saatchi & Saatchi.(Adam Kirby, Chris Chalk )(Brief Article)
December 2, 2005... Saatchi & Saatchi has finalised its senior management line-up, appointing Adam Kirby as its executive director, business development and growth, and Chris Chalk as its chief strategy officer. Kirby, 43, will be responsible for the...

Ogilvy launches integrated group structure.(Ogilvy & Mather Worldwide Inc.)(Brief Article)
December 2, 2005... Gary Leih, Ogilvy's chairman, is instigating a restructure of the agency group that will see Ogilvy's 11 agencies united under one management team. He is rebranding all of Ogilvy's businesses, such as the direct marketing division...

Clark McKay & Walpole wins Peugeot.(Clark McKay and Walpole)(Brief Article)
December 2, 2005... Clark McKay & Walpole has scooped the pounds 3 million UK direct marketing account for Peugeot, ending the marque's 14-year relationship with EHS Brann. CM&W won the business after a five-way pitch against Rapier, Billington Cartmell, the...

Lions Direct names Harrison jury chief.(appointments)(Steve Harrison)(Brief Article)
December 2, 2005... Steve Harrison, the Harrison Troughton Wunderman creative director, has been named the 2006 president of the Cannes Lions Direct jury. Harrison is the most-awarded creative director in direct marketing since the Lions Direct launched in...

Sony BMG consolidates 775 million European media into OMD.(Brief Article)
December 2, 2005... Sony BMG, the world's second-largest record company and home to artists such as Christina Aguilera, has consolidated its EUR75 million European media planning and buying account into OMD Europe. The network, which had worked for Sony Music...

Age charity pitches membership brief.(Brief Article)
December 2, 2005... Age Concern is looking for a creative agency on a project basis to handle the launch of a membership scheme aimed at the over-50s. The charity, the UK's largest supporter of the over- 50s, has approached an undisclosed number of agencies...

DDB Worldwide to roll out trends tool.(Brief Article)
December 2, 2005... DDB Worldwide is rolling out a global trends network called DDB SignBank, which aims to identify future cultural trends and will make strategic recommendations on the future implications and opportunities for brands. The scheme was...

Rhona Cairns set to depart HHCL United for role at BMB.(Beattie McGuinness Bungay)(Brief Article)
December 2, 2005... Rhona Cairns, the HHCL United head of account management, is on the point of joining Beattie McGuinness Bungay to run a number of the agency's recent account wins. Cairns, who is also a group account director on BSkyB, is important to...

Burger King reviews pounds 30m Euro media.(Brief Article)
December 2, 2005... Burger King is consolidating its pounds 30 million pan-European media planning and buying business and has invited four agencies to pitch against the incumbent, Carat. The pitch will take place next week. MindShare, Starcom MediaVest,...

IPA prepares to take on Google.(Brief Article)
December 2, 2005... The IPA is considering legal action over the search giant's plan to scrap agency commission payments. The row over Google's plan to scrap agency commission payments has intensified, with the IPA set to take action against the search giant....

DMGT mulls sale of Northcliffe Newspapers.(Daily Mail and General Trust PLC, Northcliffe Newspapers Group Ltd., GCap)(Brief Article)
December 2, 2005... The Daily Mail & General Trust is considering a sale of its Northcliffe Newspapers regional division, a move that has led to speculation that it is preparing to bid for GCap. DMGT, which has been involved in regional newspapers for more...

Belford and Roberts lay plans for start-up.(Paul Belford, Nigel Roberts)(Brief Article)
December 2, 2005... The former Abbott Mead Vickers BBDO creative directors Paul Belford and Nigel Roberts are setting up an advertising agency. It is in the very early stages, but they are in talks with numerous industry figures as they search for backers and...

Olsen and Wright consider FCB future.(Sven Olsen, Martin Wright)(Brief Article)
December 2, 2005... Sven Olsen and Martin Wright are expected to leave FCB as the network dismantles its European management structure, making their roles redundant. Olsen, the executive vice-president of FCB Europe, and Wright, the European president of...

Tussauds talks to agencies about DM.(The Tussauds Group, direct marketing)(Brief Article)
December 2, 2005... Tussauds Group, the attractions and theme park owner, is talking to direct agencies about a brief to promote its customer loyalty card. The brief centres on plans to promote its Annual Pass, which allows customers access to all of its...

MindShare lands News International.(Brief Article)
December 2, 2005... MindShare, which this week won the pounds 25 million media planning and buying for News International, has been given the task of creating an overarching digital strategy for its newspapers. News International handed MindShare the account...

MPs demand rules on doctored photos.(members of parliament)(Brief Article)
December 2, 2005... MPs have demanded new rules on the use of 'fake' images in ads and criticised the Advertising Standards Authority for allowing them. Twenty-three MPs have signed a Commons motion criticising a press ad by the British Nuclear Group that...

Draft London appoints Brian Dargan and Erminia Blackden planning directors.(Brief Article)
December 2, 2005... Draft London has filled its top strategic role with the appointment of two joint planning directors. Brian Dargan, who joins from Bright, will work alongside Erminia Blackden, who has been promoted internally from her role as a senior...

McCann pair scoop this month's Aerial.(McCann Erickson-London creative team wins Aerial Award for best radio advertisement)(Brief Article)
December 2, 2005... The McCann Erickson creative team Richard Allsop and Jana Pejovska has won the November Aerial Award for best radio ad, held in association with Campaign. The pair's 'girl gets interview' spot for Clearasil Ultra Face Wash was named best...

MediaCom joins Clinic on Scoot task.(Enable Media)(Brief Article)
December 2, 2005... Enable Media, the new owner of the online directory Scoot, has appointed MediaCom and Clinic to handle media and creative duties respect-ively for the brand. Clinic won the pounds 3 million account after a competitive pitch and will...

Merlin hands Leith London Dungeons creative business.(Brief Article)
December 2, 2005... The Merlin-owned Dungeons tourist attraction has handed its pounds 1 million European creative brief to Leith London. The agency picked up the business after a two-way pitch against Karmarama. The agency has been briefed to create a...

IPA rewards effective small agencies.
December 2, 2005... Despite two London agencies winning the Grand Prix, the IPA's new biennial awards have recognised regional shops. The Travelocity paper by Miles Calcraft Briginshaw Duffy and the Bakers Complete Dry Dog Food paper by Burkitt DDB were...

Agency.com joins TBWA London in Omnicom integration.
December 2, 2005... Agency.com, the Omnicom-owned full-service digital agency, is to become part of the TBWA\London group of companies in a network-wide move towards integration. Agency.com will retain its name and management structure, but from now on will...

Burley takes over MD role at NatMags.(National Magazine Company Ltd. appoints Jessica Burley)(Brief Article)
December 2, 2005... The National Magazine Company has named Jessica Burley as its managing director. Burley, currently the chief operating officer of NatMags' ACP-NatMag weekly magazine joint venture, will move over to NatMags' core business to run its 16...

Media Forum: Is GCap's new strategy wise?
December 2, 2005... Is cutting advertising on Capital FM a clever revival tactic, Alasdair Reid asks. We're only guessing, of course, but at Campaign last week we had a suspicion that City investors were trying to tell Ralph Bernard something. Within...

Media: Chatter.(Brief Article)
December 2, 2005... 'I hate this DVD craze. The sales go up for a day. And are right back to where they were the following day... That's got to stop.' - Rupert Murdoch's words will have the marketing department at The Times on the back foot 'Why do we pay...

Media: Channel 4 pays to additional slot on Freeview.(Brief Article)
December 2, 2005... Channel 4 has paid pounds 10 million for an additional slot on Freeview after a sealed bidding process. The investment will allow the broadcaster to launch up to six new digital channels. Initially, Channel 4 will use the extra capacity to...

Media: Turner Classic Movies launches additional channel.(Brief Article)
December 2, 2005... Turner Classic Movies is launching an additional channel, TCM2, in the first quarter of 2006. TCM2 is aimed at providing a greater choice of classic movies between the hours of 7pm and 3am.

Media: Rolls-Royce to sponsor lectures on five.(Royal Institution Christmas Lectures)(Brief Article)
December 2, 2005... Rolls-Royce is to sponsor the 2005 Royal Institution Christmas Lectures on five. The lectures are to be shown during peaktime for the first time as part of five's Christmas schedule. The deal, which covers the opening and closing credits as...

Media: Digital Media Sales appointed by VITV.(Brief Article)
December 2, 2005... Digital Media Sales, the independent sales house, has been appointed by VITV to handle sales for its urban music station Channel U and the pop music channel Fizz. DMS also acts for channels including ABC1, Performance and the Travel Channel.

Media: Matt Teeman appointed at BBC Magazines.(Brief Article)
December 2, 2005... Matt Teeman has been appointed to the role of director of advertisement sales at BBC Magazines. Teeman, who is currently the group ad director at BBC Magazines, takes on the new role on a temporary basis until February while Ashley Munday is in...

Media: JCDecaux launches campaign for Reebok.(Brief Article)
December 2, 2005... JCDecaux has launched a campaign for Reebok that links outdoor activity to in-store promotional work. The campaign, which has been planned and bought by Manning Gottlieb OMD and created by McGarry Bowen, will support Reebok's 'pump' shoe across...

Media: BBC Magazines appoints Alfie Lewis.(Brief Article)
December 2, 2005... BBC Magazines has appointed Alfie Lewis as food group publisher with responsibility for the Good Food, Olive and Easy Cook titles. Lewis was previously the publisher of the BBC Magazines teen portfolio of titles.

Media: City AM to roll out weekly standlone property supplement.(Brief Article)
December 2, 2005... City AM, the London business freesheet, is to roll out a weekly standalone property supplement. The 48-page colour supplement will carry 39 pages of ads from property developers and estate agents. The newspaper, which is given out at Tube...

Media: Trinity Mirror acquires Paldonsay Limited.(Brief Article)
December 2, 2005... Trinity Mirror has acquired Paldonsay Limited, the owner of the internet recruitment site Secsinthe City.com. The acquisition follows Trinity Mirror's purchase of Hotgroup, another online recruitment business, in October.

Media: Homechoice appoints head of new media.(Alex Langley )(Brief Article)
December 2, 2005... Homechoice, the digital network, has appointed Alex Langley as its head of new media. Langley joins Homechoice from the independent publisher Friday-Ad.

Media: NME launches first retail CD release.(IPC Media Ltd.)(Brief Article)
December 2, 2005... The IPC Media title NME is launching its first retail CD release. The double CD is called The Essential Bands and has been produced as a joint venture with Universal/EMI.

Media: Future Publishing launches puzzle title.(Brief Article)
December 2, 2005... Future Publishing is launching a puzzle title called Total Kakuro. The monthly, which is based on the Japanese game, is priced at pounds 1.99.

Media Headliner: Lawson bats to keep MediaCom at number one.(Nick Lawson at Tardis Ltd.)
December 2, 2005... The incoming chief tells Darren Davidson his challenge is to retain the agency's personal touch under the WPP umbrella. As he purposefully strides into the reception area of MediaCom's Tardis-like UK headquarters near Euston, the agency's...

Media Lifeline: The Observer's magazines.(Brief Article)
December 2, 2005... Observer Woman will complete the monthly cycle and support the Berliner launch. 1964: The Observer follows in the footsteps of The Sunday Times by launching a colour supplement. Printed on glossy stock, it allows newspaper publishers to...

Media: Perspective - WPP may have lost interest but Aegis is still bait for Bollore.(Aegis Group PLC, Vincent Bollore)
December 2, 2005... Last Friday, consecutive e-mails arrived in my inbox, both relating to the fortunes of Aegis. First, News International, after a pitch process more demanding than the worst Bushtucker Trial on I'm A Celebrity..., moved its pounds 25...

Media: All About ... Neuromarketing.
December 2, 2005... Can MRI scanners improve advertising effectiveness, Alasdair Reid asks. TV ads that appear in relevant programme environments are, on average, 24 per cent more likely to generate brain activity in the areas of the brain commonly associated...

Media: Things we like.
December 2, 2005... 24-Hour Booze Britain: Boozageddon? Reality antics that make I'm a Celebrity... look tame. Bravo continued its Booze Britain slot with a special focusing on the first night of 24-hour drinking. Cameras followed revellers in Newcastle,...

Media: Double Standards - In support of creativity and old-fashioned graft.(Interview)
December 2, 2005... Two big media planning brains on how to develop ideas in this age of procurement and the reasons why neuro-planning could shape future media thinking. JONATHAN DURDEN - PRESIDENT AND CO-FOUNDER, PHD - What's the best piece of work your...

Media: Strategy Analysis - Selling your soul for a Stella Artois.(Lowe London)
December 2, 2005... Brand: Stella Artois Client: InBev Brief: Improve the brand's status among consumers and make Stella their brand preference Target audience: 18- to 24-year-olds Budget: Undisclosed AGENCIES Media: Starcom Motive Interactive...

Media: A Moment with Marquis.(Post Office on trade press)
December 2, 2005... Royal Mail is running an execution in its current trade press campaign that, to my mind, misses a number of key points. The full-page photo features a brass letterbox on a smart, black front door. On the letterbox are the words: 'There's no...

The World: Minneapolis - Sony Electronics drops Fallon Worldwide.(Brief Article)
December 2, 2005... Sony Electronics has split with Fallon Worldwide just five months after hiring the agency. No official reason has been given for the split, but insiders attribute it to creative differences and issues over agency remuneration. Sony...

The World: Munich - MPG Deutschland to launch two divisions.(Kai Heimstra)(Brief Article)
December 2, 2005... Kai Heimstra, the founder of HMS Carat, is joining MPG Deutschland as chairman after five years in retirement. He will join in the new year with a brief to launch two divisions, Werberkraft Buying and Werberkraft Planning & Consulting. Both...

The World: Delhi - Media Planning Group appoints Kar as chief exec.(Mausami Kar)(Brief Article)
December 2, 2005... Mausami Kar, the associate vice-president of Initiative in India, has joined Media Planning Group as the chief executive of its Delhi office. Her main responsibilities will be to bring stability to the agency, which has been without a...

The World: Singapore - Grey Global picks Chaffey for Asia-Pacific role.(Helen Chaffey)(Brief Article)
December 2, 2005... Helen Chaffey (pictured), who is currently on the board of directors at Lowe London, has been appointed as the senior vice-president/client-services director for Grey Global Group in the Asia-Pacific region. She will take charge of Procter...

The World: Shanghai - Group M rethinks management structure.(Group M)(Brief Article)
December 2, 2005... Group M has restructured its management in the Asia-Pacific region by reorganising its regional and national heads. As part of the restructure, senior executives within the network will receive extra responsibilities for the development of...

The World: New York - Heekin makes first major Grey appointments.(Jim Heekin appoints Suresh Nair and Nat Puccio to Grey Worldwide)(Brief Article)
December 2, 2005... Jim Heekin, the chief executive of Grey Worldwide, has made his first major appointments at the agency network by hiring Suresh Nair (pictured, top) and Nat Puccio (below) for the newly created roles of executive vice-president and co-director...

The World: Munich - Axel Springer purchase of ProSiebenSat.1 blocked.(Brief Article)
December 2, 2005... Germany's cartel office has blocked the proposed acquisition of the broadcasting group ProSiebenSat.1 by Axel Springer. Ulrich Boge, the head of the cartel office, objected to the deal and said he would not allow it to go through because it...

The World: Bucharest - BBC Magazines set to launch Romanian Good Food.(Brief Article)
December 2, 2005... BBC Magazines is launching Good Food in Romania. It will be its first international version of the title. The magazine will be published in conjunction with Media Sport Group, which launched Top Gear in Romania earlier in the year. Good...

The World: Delhi - RK Swarmy BBDO hires Kaura as general manager.(Shaleena Kaura)(Brief Article)
December 2, 2005... Shaleena Kaura has joined RK Swarmy BBDO as the agency's general manager. Reporting to Ajit Shah, the agency's executive director, she will replace Amar Whadwa, who left the position in October to take up the post of vice-president at...

The World: Shanghai - JWT loses Nike China in run-up to Beijing Olympics.(Brief Article)
December 2, 2005... Nike has moved its Chinese creative advertising account out of JWT and into Wieden & Kennedy. W&K, which handles Nike in numerous global markets, including the US, was chosen following a five-way pitch involving the incumbent, JWT,...

The World: HSBC aims to appear global yet approachable.
December 2, 2005... JWT's ad strategy gives the bank's diversity theme a fresh slant by focusing on people rather than places. In 1999, the HSBC brand was non-existent. Five years later, it was valued at dollars 8.7 billion. Now that's a financial success...

The World: Insider's View - Philippines.(advertising management)
December 2, 2005... Advertisers must stop settling for cheap, irritating and poor-quality ads and instead use humour to appeal to Filipino consumers, David Guerrero writes. Globalisation is neither as quick nor as total as everyone seems to think. Take media...

Close-Up: Newsmaker - Hoare looks to restore JWT to its former glory.(J Walter Thompson, Toby Hoare)
December 2, 2005... And the new executive chairman is letting the existing management team know it needs to shape up, Noel Bussey writes. When it comes to Toby Hoare, the newly appointed executive chairman at JWT, there seem to be two questions being raised in...

Close-Up: Live Issue - Is working in Asia good for your CV?
December 2, 2005... Once a dumping ground for sub-standard talent, a stint in Asia is now a benefit. To anyone who has been asleep for the past decade, there is no mistaking that Asia has become a magnet for advertising's finest. Last week's announcement...

Close-Up: 24 Hours with ... Amanda Walsh, President, United Group.
December 2, 2005... Name: Amanda Walsh Job: President, United Group Professional mission: It takes grit to make a pearl Personal mantra: Carpe diem, as life is too short 8.00am On way to work, check e-mail while discussing with Brian, my husband, why...

Editorial: Don't let binge-drinking concern ruin regulation.
December 2, 2005... As round-the-clock drinking sparks fears of streets being swamped with drunken louts, so attention inevitably turns to advertising's perceived role in fuelling this hellish prospect. Equally inevitably come the demands for alcohol promotions to...

Editorial: Can Law keep his passions in check?(Andy Law, Grounds Morris Smith)(Brief Article)(Editorial)
December 2, 2005... Andy Law is not everyone's cup of tea. While no-one doubts his passion for the business, his history of bust-ups suggests an intolerance of dissenting views. As his new marketing services group buys into Grounds Morris Smith, those who know him...

Opinion: Perspective - Where is the next generation of media leaders.
December 2, 2005... Timing is everything. Just as Campaign's A List of the industry's elite lands on desks, there's a typical end-of-year career musical chairs. First, Robert Campbell succumbs to a combination of corporate ennui (perfectly understandable when...

Opinion: On the Campaign Couch ... with JB.(Jeremy Bullmore)(Column)
December 2, 2005... Q: I'm a creative director on the verge of greatness - my agency's work is fantastic, my department love me and I'm well thought of by the global management team. I'm lacking one thing though - a prop, a calling-card, call it what you will,...

Diary: On the QT ..(Brief Article)
December 2, 2005... If you want to scotch rumours about your company, don't be seen in public with the very individuals at the centre of the stories. Speculation about a future merger between Interpublic's Lowe and Draft Worldwide was fuelled somewhat when...

Diary: Lunching Lindsay beset by female fans in The Ivy.(Tim Lindsay)(Brief Article)
December 2, 2005... There are many good reasons why The Ivy is known as adland's favourite London eatery and one of them is the large amount of advertising 'talent' that dines there. Take last Friday, when a certain Tim Lindsay, the Publicis chairman (who is...

Diary: Morgan's mouth sparks mutiny at BSME Awards.(Piers Morgan, British Society of Magazine Editors)(Brief Article)
December 2, 2005... 'To them that have shall more be given.' Never was that phrase more apt than for Camilla Rhodes, News International's newly appointed magazine supremo, who picked up the top raffle prize of a free weekend in Antigua, business class flights and...

Diary: BMB keeps it surreal at agency Christmas party.(Beattie McGuinness Bungay)(Brief Article)
December 2, 2005... Beattie McGuinness Bungay wins this year's award for the most emotive Christmas party. Held last Thursday evening at BMB's Covent Garden offices, the party had an odd but not unenjoyable feeling that something dark and sinister was about...

Diary: Northern & Shell courts Collins with OK! picture.(Claudine Collins)(Brief Article)
December 2, 2005... How much is Northern & Shell trying to butter up its media agency, MediaCom? Well, enough to feature a picture of Claudine Collins, MediaCom's press director, posing with the chef Gordon Ramsay in the Diary pages of OK! last week. Collins...

Diary: Water-cooler monitor.(Brief Article)
December 2, 2005... WHAT TOPICS HAS THE INDUSTRY BEEN DISCUSSING THIS WEEK? THE TALK TIME SPENT SwitchCo, or whatever it is bloody called now. What 42 mins 51 secs a waste of time for all agencies...

Diary: Pick of the week - Ogilvy & Mather/Kodak.(Brief Article)
December 2, 2005... Robin Hicks has a soft spot for Ogilvy & Mather's new commercial for Kodak: 'A magical world called 'Kodak' where pictures live forever? Cheesy nonsense, surely. But actually, the spot's Disney-like dreaminess works well in presenting a...

Diary: Turkey of the week - WCRS/Bulldog Broadband.(Brief Article)
December 2, 2005... Larissa Bannister is unimpressed by WCRS's first work for Bulldog Broadband: 'What is the point of having a brand name like Bulldog if you're not going to use it somehow? And if you do choose to ignore it, surely you have to come up with...

It's tinsel time for adland.(retail advertising )
December 2, 2005... With the high-street retailers losing share to online stores, the pre-Christmas push is more important than ever. But will the campaigns deliver? THE ADS: MARKS & SPENCER Marks & Spencer's Christmas TV ad is themed around a Moulin...

The Work: New Campaigns - UK.(Wieden and Kennedy Inc.)(Sony USA Inc.'s PSP campaign)(John Lewis Partnership PLC first online campaign)
December 2, 2005... ONE TO LOOK OUT FOR - Honda - Impossible dreams THE LOWDOWN Wieden & Kennedy is hoping to emulate the success of its award-winning 'cog' and 'grrr' commercials with a new campaign that celebrates the highlights of the marque's...

The Work: New Campaigns - The World.
December 2, 2005... SFR - THE NIGHTCLUB - FRANCE Project: The nightclub Client: Patricia Levy, advertising brand manager, SFR Brief: Show how video-calling on your mobile can be a tool in everyday life, a daily habit that isn't confined to being a luxury or...

The Work: Private View.
December 2, 2005... CREATIVE - Jim Thornton, executive creative director, Leo Burnett London No jokes this week. Not here, nor in the work. What we have instead are serious issues and business problems. You know, like war, rape, child abuse and Marks &...

Advice from the top: Industry figures offer their tips on how to follow in their footsteps.(Brief Article)
December 2, 2005... 'Choose your boss carefully.' Andrew Robertson, president and chief executive, BBDO Worldwide 'Work hard and be nice to people.' Charles Vallance, founding partner, VCCP 'Work hard, have fun, be friendly, avoid the politics,...

Movers: Appointment at Egg.(Alison Wright)(Brief Article)
December 2, 2005... Alison Wright - The online bank Egg has hired WCRS's business director, Alison Wright, as its chief marketing officer. Wright joins Egg in January, and will replace Andy Deller, who has been with the company since its launch in 1998. He is...

Movers: Appointment at Mediaedge:cia.(Keith Tiley)(Brief Article)
December 2, 2005... Mediaedge:cia has hired Keith Tiley as the business development director for Europe, the Middle East and Africa. Tiley joins from the media consultancy Billetts, where he was the commercial director. In his new role, Tiley will be based in...

Movers: Appointment at Personal.(Peter Batchelor, Michael Poole, Alan Mackie, Tom Burrell )(Brief Article)
December 2, 2005... The WCRS-backed direct agency Personal has boosted its creative, planning and account management functions with a number of hirings. Peter Batchelor joins as the group account director on Bulldog. He moves from Triangle, where as the head...

Movers: Appointment at Red Letter Days.(Stuart Henry)(Brief Article)
December 2, 2005... Red Letter Days has hired Stuart Henry (pictured) as its managing director to lead the relaunched company following its rescue from administration. Henry joins from Orange, where as the UK sales director he was responsible for third-party...

Movers: Appointment at InStyle.(Sophie Hedley)(Brief Article)
December 2, 2005... InStyle, IPC Media's fashion and shopping monthly glossy, has hired Sophie Hedley as the executive fashion and beauty director. Hedley joins from the rival fashion magazine Vogue, where she has worked for ten years, nine of them as the...