Campaign articles from August 2010

Campaign archives from August 2010

GM's Chevy marque calls Euro ad review.
August 27, 2010... The General Motors-owned car marque Chevrolet is holding a pitch for its pan-European advertising business. The car-maker, whose models include the Matiz and Aveo, has approached a number of agencies ahead of a pitch next month. It is unclear...

Tesco plots launch of newsstand mags.(Brief article)
August 20, 2010... Tesco is moving into the world of paid-for consumer magazines with the launch of three titles that will be available exclusively in the supermarket's 2,000 stores across the UK from October. Two A4 glossy magazines, called Food and Home, will...

Blinkbox hunts for first retained shop.(Brief article)
August 20, 2010... Blinkbox, the video-on-demand service that gives consumers the opportunity to preview, buy and rent full-length premium movies and TV shows online, is looking for an agency to handle its advertising account. The company has approached a...

NI appoints VCCP to refresh pay-wall strategy.(News International PLC)(Brief article)
August 20, 2010... News International, which is battling to attract readers to its Times and Sunday Times websites since putting them behind a pay-wall, has appointed VCCP to handle a social media campaign in a bid to build traffic. The agency won the business...

Agencies line up for.xxx sex site ad task.(ICM Registry)(Brief article)
August 20, 2010... Agencies have this week been given the opportunity to pitch for the task of handling the advertising for the internet's very own red-light district. ICM Registry, the US company behind the new.xxx domain name for pornography sites, is looking...

Confused.com reviews pounds 23m creative account.(Brief article)
August 20, 2010... Website reverses in-house approach in battle with meerkat and opera singer. Confused.com is reviewing its pounds 23 million advertising arrangements, just one month after parting company with Beattie McGuinness Bungay and bringing its...

Perspective: Painful paradox behind Peperami's newest ad.
August 20, 2010... The new Peperami ad would have passed without comment if it had been done by an advertising agency. It's not particularly good, just the sort of very average ad that most agencies spend most of their time making. But it's not made by an ad...

Vodafone awards DM account to CHI.(direct marketing)(Vodafone UK Ltd.)(CHI & Partners)(Brief article)
August 20, 2010... CHI win sees PAA lose grip on business after five-year stint. Vodafone has awarded its direct marketing account to CHI & Partners, bringing an end to its five-year relationship with Partners Andrews Aldridge. CHI won the account in a...

ASA bans Xbox ad using PS3 footage.
August 20, 2010... The Advertising Standards Authority has banned an ad for an Xbox 360 video game after a viewer complained that the TV spot featured footage from the PlayStation version of the game. The ad watchdog rapped Square-Enix, the maker of Final...

Transport for London - The bike films.(Brief article)
August 20, 2010... Transport for London has launched a series of films starring the X Factor presenter Dermot O'Leary to promote the benefits of cycling in London following the launch of Mayor Boris Johnson's Barclays Cycle Hire and Barclays Cycle Superhighway...

BBC approaches agencies to handle social media projects.(British Broadcasting Corp.)(Brief article)
August 20, 2010... The BBC is looking for an agency to handle its social media advertising on a project-by-project basis. BBC has sent an RFI to agencies in a process that is being led by the AAR. The social media review is separate to the BBC's pounds 20...

JWT takes on KPMG integrated ad brief.(JWT London)(Brief article)
August 20, 2010... KPMG, one of the world's leading auditors, has appointed JWT to handle a UK advertising brief. The agency was awarded the business without a pitch, and will be responsible for creating a new integrated campaign for the brand. In recent...

European Tour - See every shot.(Brief article)
August 20, 2010... Saatchi & Saatchi has created a campaign to promote the European Tour featuring professional golfers attempting near-impossible shots. The first challenge was skimming a ball across a lake and hitting a gong. It was filmed two days before...

BT - Stunned silence.(Brief article)
August 20, 2010... BT has launched a new spot as the next instalment in the 'Adam and Jane' storyline, following a Facebook vote on the future plot-line of the campaign. The new ad features Jane, played by the actress Esther Hall, telling Adam, played by Kris...

Levi's - We are all workers.(Wieden & Kennedy Entertainment Portland )(Brief article)
August 20, 2010... The residents of a quiet town in Pennsylvania come under the spotlight as part of the 'ready to work' ad campaign for Levi's. Wieden & Kennedy Entertainment Portland has created a series of short documentaries for the brand, which will...

TUI calls review of direct and digital.(Brief article)
August 20, 2010... TUI is reviewing its direct marketing and digital arrangements across its First Choice and Thomson brands. The tour operator has approached several agencies as it gears up for a pitch for the combined business. The chosen agency will...

Dyson prepares to hand pounds 5m media to PHD.(PHD Media)(Brief article)
August 20, 2010... Dyson, the home appliance manufacturer, is set to appoint PHD Media to its pounds 5 million UK media planning and buying account. Mindshare, MPG Media Contacts and the incumbent, Walker Media, have been removed from the process, leaving Dyson...

Toby Courlander joins Spank Films.(Brief article)
August 20, 2010... Toby Courlander, a former partner at the production company Outsider, has joined Spank Films as an executive producer to work alongside the managing partner, Bash Robertson. Courlander also brings directors from No Brain and Andersen M...

Maxus on alert as Marie Curie launches pounds 4m media review.(Marie Curie Cancer Care)(Brief article)
August 20, 2010... Marie Curie Cancer Care is reviewing its pounds 4 million media planning and buying account, currently held by the WPP agency Maxus. The review is being handled by the AAR, which is understood to have contacted agencies about the brief. ...

Natural Confectionery Co - Hide and seek.(Brief article)
August 20, 2010... The latest TV campaign for The Natural Confectionery Company by Fallon highlights the taste and variety of the sweets. It moves on from the 'sweet talk' campaign to focus on bringing out the personality of the sweet characters. In the new...

TBWA\London picks up GSK UK digital brief.(GlaxoSmithKline Consumer Healthcare Ltd.)(Brief article)
August 20, 2010... GlaxoSmithKline Consumer Healthcare has appointed TBWA\London to its UK digital roster to handle its NiQuitin brand. The agency, which won the account without a pitch, will see its current remit for the nicotine replacement brand extended on...

Rees lands Virgin Media role at DDB.(Xavier Rees)(DDB UK )(Brief article)
August 20, 2010... DDB UK has hired Xavier Rees, the former deputy managing director of Targetbase Claydon Heeley, as a managing partner on its Virgin Media account. Rees will be responsible for managing the business and producing a 'creative, compelling and...

Strongbow - Most refreshing pint.(Lean Mean Fighting Machine)(Brief article)
August 20, 2010... Strongbow is aiming to establish its reputation as offering the most refreshing pint through a new digital campaign by Lean Mean Fighting Machine. The campaign is hosted on www.themostrefreshingpint.com and features a giant pint of Strongbow,...

Sky Arts - Street galleries.(Sky Creative)(Brief article)
August 20, 2010... Sky Creative has launched an out-of-home campaign in collaboration with the celebrity photographer Rankin to promote its channels Sky Arts 1 and Sky Arts 2. Planned and bought by IPM, the campaign appears on every billboard, poster, bus stop...

Iris prepares to shut German office and mulls Spain's fate.
August 20, 2010... Iris is closing its office in Germany and considering shutting its Spanish office as the independent agency group retrenches on its expansion. Iris' German office will now align with another, as-yet-unnamed independent agency in Germany and...

Webster to quit IPC for new Time Inc job.
August 20, 2010... Evelyn Webster, the IPC Media chief executive, is to leave the publisher after 18 years in a job switch with the former IPC boss Sylvia Auton. Webster will move to the US to take up the role of executive vice-president of the lifestyle...

J20 - White Blend.(Brief article)
August 20, 2010... J2O has launched a new poster campaign by Bartle Bogle Hegarty to promote J2O White Blend. The outdoor illustrated ads show pub signs with the strapline: 'J2O White Blend. A refreshing new tipple.' The campaign focuses on bringing refreshment...

Mentos - It's better to know what's coming next.(Brief article)
August 20, 2010... Bartle Bogle Hegarty has created a television spot for the Perfetti van Melle-owned brand Mentos. The ad, to support the Mentos Rainbows fruit-flavoured product, features a couple reclining on the sofa before the woman is shocked when she...

IG calls pounds 12m media review for Index brand.(IG Group)(Brief article)
August 20, 2010... IG Group, the spread-betting company, is reviewing the global media planning and buying account for its IG Index brand. The company has started contacting agencies regarding the business, which is worth around pounds 12 million in billings....

FA - FA Umbro Fives.(Football Association )(Brief article)
August 20, 2010... The Football Association has launched a campaign to promote Umbro Fives, the only five-a-side competition where the final takes place at Wembley. Dare has created an online film starring Michael Owen, who is upstaged by a fictional character,...

TBWA grabs global Energizer account.(TBWA Worldwide)(Energizer UK)(Brief article)
August 20, 2010... Energizer, the battery company, has ditched DDB from its ad business and consolidated its entire global account into TBWA\Worldwide. The move comes as Energizer bids for greater cohesion and consistency across its global creative strategy. ...

The Week: Advertising News - Foster's turns to UK comedy.(Brief article)
August 20, 2010... Foster's, the Heineken UK-owned lager brand, is looking to commission a series of classic British comedies to build on its humour-based advertising strategy. The initiative, which could involve shows similar to The Fast Show being...

The Week: Advertising News - Press drive for cheese brand.(Albion London)(Tickler)(Brief article)
August 20, 2010... Albion London has created a set of press ads for the cheddar brand Tickler, which use the strapline: 'Cheddar so precious, you won't want to waste a crumb.' The ads feature fictional characters bartering a crumb of the cheddar for various...

The Week: Advertising News - X Factor pizza launches.(Cheethambell JWT)(Brief article)
August 20, 2010... Dr Oetker, the pizza brand, is launching an X Factor-branded pizza to coincide with the new series of the ITV talent contest, which returns later this week. Backed by a marketing spend of pounds 2 million, including an advertising campaign...

The Week: Advertising News - Carling in Nations Cup tie-up.(Carling Brewing Co.)(Brief article)
August 20, 2010... Carling has been unveiled as the title sponsor of football's inaugural Carling Nations Cup, which will see the Republic of Ireland, Scotland, Northern Ireland and Wales competing against each other in Dublin early next year. The brand is...

The Week: Advertising News - Debenhams gives ad pledge.(Brief article)
August 20, 2010... Debenhams is stepping up its campaign against airbrushing with the introduction of strict marketing guidelines. The retailer is sending guidelines to its roster of agencies outlining what they can and cannot do with airbrushing techniques in...

The Week: Advertising News - Twix unveils 'lighter' bar.(Brief article)
August 20, 2010... Mars has put pounds 2 million behind marketing a Twix brand extension called Twix Fino, a lighter bar that replaces the biscuit in the classic Twix with wafer. The bar will be available nationally from September, initially from small...

The Week: Advertising News - Jaguar backs World Cup bid.(Jaguar Land Rover)(Brief article)
August 20, 2010... Jaguar Land Rover has signed up as an official supporter of England 2018 World Cup and will supply cars in support of the bid. Jaguar Land Rover will be supplying four Range Rovers, one Discovery 4 and four Jaguar XJs for the Fifa inspections...

The Week: Media News - Timesonline users tumble.(Brief article)
August 20, 2010... The Times has lost 1.2 million UK readers across its daily and Sunday websites, according to data from comScore. The online research company claims that the dip has occurred since News International introduced a pay-wall around the content on...

The Week: Media News - Murdoch plots digital paper.(Rupert Murdoch )(Brief article)
August 20, 2010... Rupert Murdoch is planning to create a national digital newspaper in the US as a paid-for app for Apple's iPad and mobile phones, according to a report in the Los Angeles Times. The newspaper said the venture would have its own editorial...

The Week: Media News - ITV retains Bond film rights.(Brief article)
August 20, 2010... ITV has struck a deal to retain the free-to-air rights for the James Bond catalogue of films, including more than 20 of the films in high definition. The broadcaster has signed a renewal deal with MGM Worldwide Television that will include...

The Week: Media News - Dyke snubs Channel 5 role.(Greg Dyke)(Brief article)
August 20, 2010... Richard Desmond, the new owner of Channel 5, is reported to have approached Greg Dyke, the former BBC director-general, about running the station following the departure of its chief executive, Dawn Airey. However, according to a report in...

The Week: Media News - AOL to invest in local news.(AOL (UK) Ltd.)(Brief article)
August 20, 2010... AOL is building its local news offering with plans to invest dollars 50 million in hundreds of new local websites. AOL plans to double the number of local sites it operates in the UK to 200 by the end of 2010. The move is part of a wider...

The Week: Media News - Doubts over BT's Sky offer.(Brief article)
August 20, 2010... BT's pounds 30 million marketing push to promote its cut-price access to Sky Sports channels is predicted to deliver fewer customers than hoped for, according to one analyst. Will Draper, a telecoms analyst at Execution Noble, is forecasting...

The Week: Media News - Ian Wright leaves Studio Five.(Brief article)
August 20, 2010... Channel 5 has decided not to renew the contract of the Live From Studio Five presenter Ian Wright. The former footballer, who has hosted Live From Studio Five since its launch, has left the show after its duration was cut from one hour to 30...

The Week: Media News - Yahoo! football goes live.(Yahoo! UK Ltd.)(Brief article)
August 20, 2010... Yahoo! has launched its online Premier League football highlights service with a range of sponsors including Adidas, Heineken and BT. As well as highlights, Yahoo! is offering a variety of viewing packages such as 'Best goals' and 'Best...

The Week: Philips calls review of dollars 100 million global digital account.(Philips U.K. Ltd.)(Brief article)
August 20, 2010... The electronics giant Philips is reviewing its estimated dollars 100 million global digital account, currently held by Tribal DDB. The advertising account, which is handled by DDB, is understood to be unaffected by the review. However,...

The Week: Quotes of the week.(Quotation)
August 20, 2010... 'On paper, there is some logic to a transaction given our client base and things like that. 'But there is no compelling reason for it. We don't need the capital, we don't need the areas of expertise and he's (Maurice Levy) not about to pay an...

The Week: Digital Reviews - DK in hunt for digital agency.(Dorling Kindersley)(Brief article)
August 20, 2010... The publisher Dorling Kindersley is looking to appoint a digital agency to help the company develop a range of iPhone, iPad and Android apps as it embarks on a 'major new digital investment'. DK is hoping to launch its first apps early next...

The Week: People News - Childs becomes UKTV chief.(Darren Childs)(Brief article)
August 20, 2010... UKTV has confirmed the appointment of Darren Childs, the BBC Worldwide Channels managing director, as its new chief executive. Childs will start work in September and replaces David Abraham, who stepped down from the role in April to take...

The Week: People News - Dyson boosts marketing team.(Brief article)
August 20, 2010... Dyson is to hire a series of marketers as part of a wider internal restructure that will see it double the number of engineers working for the brand to 700. The company, which last year launched its range of Air Multiplier bladeless fan...

The Week: People News - Pair exit Bernard Matthews.(Matthew Pullen)(Brief article)
August 20, 2010... Bernard Matthews has been hit by the departures of its managing director and marketing director in quick succession. Matthew Pullen, the marketing director at the poultry foods brand, is to leave Bernard Matthews to join Akzo-Nobel, the...

The Week: People News - Stead steps up at EDF Energy.(Martin Stead)(Cameron Hughes)(Brief article)
August 20, 2010... EDF Energy has promoted the head of brand, Martin Stead, to the role of consumer marketing director and has hired Rainey Kelly Campbell Roalfe/Y&R's senior strategic planner, Cameron Hughes, to replace him Hughes will join in September and...

The Week: People News - ITV.com appoints Pembrooke.(Robin Pembrooke)(Brief article)
August 20, 2010... ITV has appointed Robin Pembrooke as the managing director of ITV.com. Pembrooke joins the broadcaster from Global Radio, where he was the group director of online and interactive. The move sees him reunited with Fru Hazlitt, ITV's recently...

The Week: City News - Hulu considers autumn IPO.
August 20, 2010... Hulu, the video website backed by News Corporation, Disney and NBC Universal, is reported to be looking at an initial public offering as early as this autumn. The New York Times reports that the move could value the video site at as much as...

The Week: International News - Saatchis unveils Cadbury ad.
August 20, 2010... Saatchi & Saatchi Johannesburg has created a new 'Glass and a Half Full Production' spot for Cadbury. The new ad, which will run in South Africa, features a skydiving ostrich. Saatchis Johannesburg's executive creative director, Adam...

The Week: International News - US Army seeks integrated aid.(Brief article)
August 20, 2010... The US Army is on the hunt for an agency to handle its integrated advertising account, estimated to be worth up to dollars 150 million. The organisation has issued a request for proposals to agencies as part of a renewed effort to boost the...

The Week: International News - M&C woos David Jones team.(M&C Saatchi London)(Brief article)
August 20, 2010... M&C Saatchi has offered jobs to the entire 30-strong team working on the Australian David Jones department store account at Saatchi & Saatchi, after snatching the AUSdollars 43 million business from the agency. David Jones appointed...

The Week: International News - JWT buys Digitaria Interactive.(JWT London)(Brief article)
August 20, 2010... WPP's JWT network has acquired the US digital agency Digitaria Interactive for an undisclosed sum. The agency's clients include the film studio Dreamworks, ESPN, Fox Corporation, the National Football League and the television and film...

The Week: International News - Swatch calls media pitch.(Brief article)
August 20, 2010... The Swatch Group, the world's largest watch manufacturer, has called a pitch for its consolidated media buying business in China. The company has shortlisted Universal McCann, Carat, MediaCom and Zenith Media for the account, with pitches...

The Week: International News - Whybin\TBWA wins dollars 30m IAG.(Insurance Australia Group)(Brief article)
August 20, 2010... Insurance Australia Group, the financial services specialist, has appointed Whybin\TBWA to handle its dollars 30 million advertising account. The agency won the business after a final shoot-out against M&C Saatchi BWM and Human, the...

The Week: International News - O&M promotes O'Conor.(Ogilvy & Mather London)(Adam O'Conor)(Brief article)
August 20, 2010... Ogilvy & Mather has promoted Adam O'Conor, the managing director of Ogilvy & Mather Advertising, to the newly created role of chief executive of Ogilvy Group in Hong Kong. In his new role, O'Conor will be responsible for running the...

The Week: International News - Grey lands KFC in Singapore.(Grey Group Singapore)(Brief article)
August 20, 2010... KFC, the international fast food chain, has handed its advertising business in Singapore to Grey Group Singapore. The appointment came after a pitch that also included Ogilvy, Religion and the account's previous incumbent, McCann Erickson....

The Week: Betfair prepares to roll out biggest advertising campaign.(Albion)(Brief article)
August 20, 2010... Betfair, the online betting service, is launching its largest-ever advertising campaign in a bid to become the world's biggest betting community. The TV and online campaign, created by Albion, will roll out across the UK and Europe from...

The Week: Quotes of the week.(Quotation)
August 20, 2010... 'All through my career I've had knockbacks, and then I think: 'Bollocks to you lot' - like my babywear range, that was going to be in Mothercare, then Selfridges wanted it, but obviously they all want their cut... 'So I said bollocks to...

Pitch update.(More Than)(briefs)(Brief article)
August 20, 2010... Selfridges, which is looking for agencies to handle an advertising project, has shortlisted Engine, VCCP and 18 Feet & Rising to pitch for the business. Pitches are due to take place early next month. It's summer, which always means we're...

New-Business Rankings: 20 August 2010.(Statistical table)(Company rankings)
August 20, 2010... NEW-BUSINESS RANKINGS: 20 AUGUST 2010 Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost gained...

Hotline: Shares in Photon Group fall.(Brief article)
August 20, 2010... Shares in Photon Group fell 90 per cent from their previous price on the marketing services group's first day of trading (Wednesday) on the Australian stock market since its shares were suspended in early June. The troubled company, parent of...

Hotline: Gaia Toiletries approaches agencies.(Brief article)
August 20, 2010... Gaia Toiletries, the UK manufacturer of ethical toiletries, is approaching agencies regarding its advertising business. The Wales-based company is looking for an agency to create a campaign that helps raise awareness of the brand. ...

Hotline: EA Sports signs Beckham as brand ambassador.(David Beckham)(Brief article)
August 20, 2010... EA Sports has signed David Beckham as its brand ambassador Beckham, the former England football captain, will support EA Sports Active 2, a line of interactive fitness products featuring tailored workouts. The products will be released in...

Hotline: BBC moves Mad Men forward.(British Broadcasting Corp.)(Brief article)
August 20, 2010... The BBC has moved the broadcast of the fourth series of Mad Men forward to the first week in September. The new series, which will air once again on BBC4, has been brought forward by four months to capitalise on good word of mouth from the...

Hotline: ITV signs deal with Sony PlayStation.(Brief article)
August 20, 2010... ITV has signed a deal with Sony PlayStation that will result in its ITV Player catch-up service being available via the console by the end of the year. ITV Player is likely to become the first commercial TV catch-up service on the console...

Hotline: Ocean Outdoor launches digital competition.(Brief article)
August 20, 2010... Ocean Outdoor is launching a digital creative competition inviting UK creatives to compete to win an advertising campaign worth pounds 250,000 for their clients. The campaign will be unveiled across Ocean's digital network. The winners will...

Hotline: The History of Advertising Trust holds charity event.(Brief article)
August 20, 2010... The History of Advertising Trust is holding a charity event around the theme of 'The Art of Advertising. Is Advertising Art?' Speakers at the event, to be held at The Arts Club Studio on Wednesday 22 September, will include Archie Pitcher,...

Hotline: Andrew Christie has passed away.(Scramble Soho)(Obituary)(Brief article)
August 20, 2010... Andrew Christie, the chairman of Scramble Soho, Cut & Run and Spoke Films, has passed away after a battle against cancer, aged 53. A funeral service will be held at 2.30pm on Friday 27 August at Beaulieu Abbey in Brockenhurst, Hampshire. ...

Close-Up: Does Peperami ad make a case for crowdsourcing?
August 20, 2010... This week saw Unilever launch its first crowdsourced TV ad, for its Peperami brand. The brief was posted on the web and everyone could submit ideas. The winning idea came from two freelance professionals, but Unilever reports it saved up to...

Close-Up: Cashing in on modern-day man's identity crisis.(Bauer)
August 20, 2010... Is '4D man', Bauer's description of the new young male consumer, a compelling insight or mere gimmick, Kunal Dutta asks. Society has never been short of a defining label for the archetypal man Indeed, the 80s and 90s became synonymous with...

Close-Up: My YouTube ad of the Week - Brand T-Mobile.
August 20, 2010... Task: Promote T-Mobile's latest loyalty offer in partnership with Blockbuster, entitled Night In, in support of a TV ad campaign. Execution: The TV campaign shows members of the public inviting friends and family round for a 'night in'. To...

Close-Up: How does adland relax on the beach?
August 20, 2010... With the summer hols in full swing, we thought we'd give you the Campaign version of those 'beach read' features that every other magazine relies on to fill their quiet summer issues. DANNY KLEINMAN, DIRECTOR, RATTLING STICK Books: I,...

Close-Up: Is social media best done in-house?
August 20, 2010... Should agencies or clients create and control a brand's social media output, Sara Kimberley asks. Making pounds 5.5 million in sales as a direct result of links via its global Twitter feed might be a drop in the ocean to the...

Close-Up: The Hot Seat - Emily Bliss, Home Corp.(Interview)
August 20, 2010... Name: Emily Bliss Job: Managing director, Home Corp - You've got five hours left before the world explodes. What do you do? Build a time machine. - What's your best joke? I have terrible comic timing so I avoid telling jokes. -...

Media Perspective: Newest wave of ad agencies backing media can pull it off.
August 20, 2010... It was interesting to take a trip down memory lane recently when writing a piece that looked at Naked Communications' tenth anniversary. Nostalgia has its place but as the senior media agency people quoted made it abundantly clear, the...

Media Forum: Is it time to free the regions?
August 20, 2010... Should Ofcom ease the cross-media ownership rules, Alasdair Reid asks. It's always been a complex affair, this triangular relationship between the Government, Ofcom and the regional media sector. And, of course, it's made even more fraught...

Media Headliner: How Absolute is rapidly making a name for itself.(Interview)
August 20, 2010... Alasdair Reid talks to Chris Goldson about the innovative approach helping Absolute step out of Virgin Radio's shadow. Chris Goldson has Absolute Radio's director of corporate communications sit in with him on our interview - hardly unusual,...