Campaign articles from August 2009

Campaign archives from August 2009

Accident Helpline calls pounds 10m pitch.(National Accident Help-line)(Brief article)
August 28, 2009... The National Accident Help-line is looking for agencies to handle its pounds 10 million creative and media accounts. The injury compensation specialist has contacted a number of creative and media agencies with a request for information,...

Sky hunts agency for O2 sponsorship work.(O2 Arena)(Brief article)
August 28, 2009... Sky, which this week signed an estimated pounds 15 million deal to sponsor The O2 Arena, is looking for an agency to handle a customer reward programme related to the deal. The broadcaster announced this week that it has signed a five-year...

Fallon wins global Oxfam brand brief.(Fallon London)(Oxfam International)(Brief article)
August 28, 2009... Oxfam International, the poverty relief charity, has appointed Fallon as its global strategy and design agency. The agency picked up the business after a pitch against three agencies - Rainey Kelly Campbell Roalfe/Y&R, Wolff Olins and one...

COI to review comms planning.(United Kingdom. Central Office of Information)
August 28, 2009... Agencies on alert as the Government plans to shake up its pounds 211m communications planning roster. COI is launching a review of its communications planning roster, which covers the Government's pounds 211 million media spend. The pitch...

ASA review to cover appeals process.(Advertising Standards Authority)(Brief article)
August 28, 2009... Britain's advertising watchdog is launching a review of its operations following concern from advertisers that it is too difficult to overturn rulings against their ads. The Advertising Standards Authority review will cover areas such as its...

WPP profits slump despite cutbacks.(WPP Group PLC)(Brief article)
August 28, 2009... WPP has seen its pre-tax profits plummet by 47 per cent to pounds 252.2 million in the first six months of 2009, despite making cutbacks of more than 6 per cent to its global workforce. Operating profit also fell by 24.5 per cent to pounds...

Agencies line up for Bacardi UK digital task.
August 28, 2009... Bacardi, the global spirits company, is looking for an agency to handle a portion of its UK digital account. The brand has approached a selection of roster and non-roster agencies about the possibility of handling the digital element of its...

Starwood Hotels kicks off pitch for global CRM business.(Starwood Hotels & Resorts Worldwide)(Customer Relationship Management)(Brief article)
August 28, 2009... Starwood Hotels & Resorts Worldwide, one of the world's biggest hotel companies, is on the hunt for a direct marketing network to handle its global CRM business. The company, which owns hotel chains including the Sheraton, Le Meridien, St...

PAA wins Jobcentre Plus direct account.(Partners Andrews Aldridge)(United Kingdom Department for Work and Pensions)(Brief article)
August 28, 2009... Partners Andrews Aldridge has been appointed by the Department for Work and Pensions to handle its Jobcentre Plus below-the-line account. The agency triumphed in a pitch against Targetbase Claydon Heeley and Tullo Marshall Warren. The process...

MediaCom scoops theatre group brief.(Stage Entertainment)(Brief article)
August 28, 2009... MediaCom has won the pounds 2 million TV and online UK media planning and buying account for Stage Entertainment, the theatre operator and producer behind shows such as Hairspray and Sister Act. TED, MediaCom's entertainment division, will...

Turkey's tourism office calls ad pitch.(Brief article)
August 28, 2009... The Turkish Culture and Tourism Office is looking for an agency to handle its pounds 3 million UK advertising account. At present, advertising is created in Turkey and placed in the UK by the London-based media and creative agency Bygraves...

Grant's starts hunt for digital partner.(Brief article)
August 28, 2009... First Drinks, the alcoholic drinks manufacturer, is looking for an agency to handle the digital and customer relations marketing business for its Grant's blended Scotch whisky brand. The company has approached a number of undisclosed agencies...

Postman Pat to front Specsavers ad campaign.
August 28, 2009... Postman Pat, the 80s children's TV character, has been revived in the latest TV campaign for Specsavers. The ad, which breaks on 1 September, sees the famously bespectacled Pat break his glasses and attempt to navigate his postal round with...

DDB picks BBH's Watson for top planning job.(Tribal DDB Worldwide)(Bartle Bogle Hegarty)(Sarah Watson)(Leo Rayman)(Brief article)
August 28, 2009... DDB London has appointed Sarah Watson, the head of international planning at Bartle Bogle Hegarty, to run its planning department. Reporting to Lucy Jameson, the executive strategy director, Watson will take on the title of head of planning....

Arthur London lands pounds 4.5m M&G brief.(M&G Investments Ltd.)(Brief article)
August 28, 2009... M&G Investments has appointed the Joshua G2 breakaway Arthur London to handle its pounds 4.5 million integrated advertising account. Arthur London is headed by the former Joshua founder and managing director Nick Spindler. It won the...

Agencies line up for Macmillan Cancer.(Macmillan Cancer Support)(Brief article)
August 28, 2009... Macmillan Cancer Support, the UK charity that aims to improve the lives of people living with cancer, is on the hunt for an agency to handle its digital account. At present, Macmillan works with a number of agencies on a variety of digital...

The Week: Advertising News - PS3 in European ad push.
August 28, 2009... Sony is putting pounds 82 million behind a pan-European ad campaign to promote the PlayStation 3, its first major activity since it launched the console in 2006. The campaign, by TBWA\London, introduces the new strapline 'The game is just the...

The Week: Advertising News - Film reveals US ad secrets.(Brief article)
August 28, 2009... Art & Copy, a film about advertising and inspiration that achieved 'official selection' status at this year's Sundance Film Festival, was released this week in the US. The film, directed by Doug Pray, features advertising veterans such as...

The Week: Advertising News - BMB pack design unveiled.(Beattie McGuinness Bungay)(House of Holland)(Brief article)
August 28, 2009... Beattie McGuinness Bungay has unveiled its packaging design concept for a range of Pretty Polly tights designed by House of Holland. The hosiery range, which is being sold exclusively in Selfridges, comes in cardboard takeaway coffee cups,...

The Week: Advertising News - Oxfam ditches SATC star.(Sex and the City)(Kristin Davis)(Brief article)
August 28, 2009... The Sex And The City star, Kristin Davis, has been dropped by Oxfam as a goodwill ambassador after appearing in ads for the Israeli cosmetics company, Ahava. The charity, which opposes trade with Israeli companies located in the occupied...

The Week: Media News - OFT to probe online ads.(United Kingdom. Office of Fair Trading)(Brief article)
August 28, 2009... The Office of Fair Trading is launching an investigation into online targeted advertising and price comparison sites. According to the OFT, the probe is taking place because of the need to examine harm to consumers that arises from...

The Week: Media News - BBC Radio 2 tactics blasted.(British Broadcasting Corp.)(Brief article)
August 28, 2009... BBC Radio 2's 'obsession with youth' is proving disastrous for commercial competitors, according to RadioCentre, the trade body for commercial station owners. The strongest-growing section of Radio 2's audience is 15- to 34-year-olds, which...

The Week: Media News - Online display feels pinch.(Brief article)
August 28, 2009... Online display advertising in the UK is set to fall this year before recovering next year as the growth of revenues from search advertising continue to dominate the sector, according to figures from the IAB Europe Ad Ex forecast. UK online...

The Week: Media News - Comet sponsors Millionaire.(Comet)(Who Wants To Be A Millionaire)(Brief article)
August 28, 2009... Comet, the electrical retailer is to sponsor the ITV1 gameshow Who Wants To Be A Millionaire? The retailer will support the autumn run of the show from September through to November. Addiction London has created a series of sponsorship idents...

The Week: Media News - Sky.com channels to close.(Brief article)
August 28, 2009... BSkyB is to close seven of Sky.com's content channels with ten jobs going as a result. Channels that will close include those covering dating, careers, money, horoscopes and property. Sky said that the sites account for only 0.25 per cent of...

The Week: Media News - Sector's confidence returns.(Brief article)
August 28, 2009... Optimism is returning to technology, media and telecommunications companies, as nearly 30 per cent said they were slightly or more confident about the sector's economic prospects during the next quarter. Research from the accountancy firm BDO...

The Week: Media News - Group M targets print costs.(Brief article)
August 28, 2009... WPP's Group M is combining the US print operations of Mediaedge:cia, MediaCom and Mindshare in a bid to reduce the costs of print advertising. The restructuring comes as the group aims to combat the forecasted annual drop in global print...

The Week: Media News - 2012 in hunt for publisher.(London Organising Committee of the Olympic Games)(Brief article)
August 28, 2009... The London Organising Committee of the Olympic Games, the body that is organising London 2012, is looking for a publisher to create all the material distributed at the Games, including brochures, programmes and booklets. The organisation has...

The Week: Media News - ITV.com ad revenues to rise.(Brief article)
August 28, 2009... ITV.com is set to make as much as pounds 34 million from ads in 2009, according to the analysts Screen Digest. This would almost triple its pounds 8.9 million ad revenue from 2008. -------------------- Did you find this article useful? Why...

The Week: Bartle Bogle Hegarty forced to axe 10 per cent of staff.(Brief article)
August 28, 2009... Bartle Bogle Hegarty is making 10 per cent of its staff, about 40 people, redundant. The cuts will be made across all departments and at all seniority levels. The consultation period will start immediately and will last between six to eight...

The Week: Best of the blogs - Reality check.
August 28, 2009... One of the hardest things for agency people to do is to see things as they really are. Not as they'd like them to be. Not as they've heard they are. Not as they've read they are. Not as their company's philosophy says they are. But as they...

The Week: City News - Chime posts record profits.(Financial report)
August 28, 2009... Chime Communications, the parent company of VCCP, Stephens Francis Whitson and the PR company Bell Pottinger, has posted the largest first-half pre-tax profit in its history. It saw pre-tax profits grow 4 per cent to pounds 8.5 million for...

The Week: City News - MySpace swoops for iLike.(Brief article)
August 28, 2009... MySpace, the social networking site owned by News Corporation, has acquired the music recommendation service iLike. The deal is MySpace's first acquisition since its new chief executive, Owen Van Natta, took control of the company in April 2009....

The Week: City News - Tycoon invests in Spotify.(Brief article)
August 28, 2009... Spotify, the online music service, has secured investment from the Asian billionaire Li Ka-shing. The Li Ka Shing Foundation confirmed the deal, but refused to say how much it is investing to help the online music service tackle international...

The Week: People News - Murdoch earnings down.
August 28, 2009... Rupert Murdoch has seen his overall earnings fall from dollars 27.5 million to dollars 19.9 million for the year ending 30 June, after his News Corporation empire made a loss of dollars 3.4 billion. The company, which owns 20th Century Fox...

The Week: People News - Reveal editor Butcher quits.(resignation of Michael Butcher)(Brief article)
August 28, 2009... Michael Butcher, the editor of Reveal, the National Magazine Company's celebrity weekly title, has resigned from his role after four years owing to a family illness. Butcher will continue at Reveal until the end of the year and NatMag expects to...

The Week: Advertising Reviews - Epson in pounds 10m ad review.
August 28, 2009... Epson, the office equipment manufacturer, is reviewing its pounds 10 million pan-European advertising account. The company confirmed this week that it is in the early stages of talking to ad agencies about its business. The review will be...

The Week: Advertising Reviews - H&B severs ties with WCRS.(Holland and Barrett)(Brief article)
August 28, 2009... Holland & Barrett, the health food and supplements retailer, has split with WCRS and put its pounds 7 million advertising account up for pitch. WCRS created a campaign featuring Mr Holland and Mr Barrett after winning the account in April...

The Week: Advertising Reviews - Green Flag kicks off pitch.(MediaCom Create)(Brief article)
August 28, 2009... The breakdown cover provider Green Flag is reviewing its pounds 8 million advertising account. The review, which is being handled by Creativebrief, also includes the RBS Insurance-owned brand's online advertising business. The incumbent...

The Week: Advertising Reviews - JWT lands Baxters account.(Baxters Food Group)(Brief article)
August 28, 2009... Baxters, the UK food manufacturer, has appointed JWT London to its advertising account after a pitch against Rainey Kelly Campbell Roalfe/Y&R, The Red Brick Road and Dye Holloway Murray. The Union, the Edinburgh-based agency that was the...

The Week: Advertising Reviews - MWO wins Alpro Euro brief.
August 28, 2009... Alpro, the manufacturer of soya-based products, has appointed MWO to handle its pan-European advertising account after a pitch against TBWA\Belgium. The agency has been briefed to come up with a campaign to help the brand move away from being...

The Week: Media Reviews - India tourism seeks shop.(Indian Tourist Board)(Brief article)
August 28, 2009... The Indian Tourist Board has called a review of its media planning and buying account across Europe, Asia-Pacific and the Americas. The winning agencies will handle TV, print, online and radio campaigns. -------------------- Did you find...

The Week: Media Reviews - MediaVest nets JDW work.(J.D. Williams Ltd.)(MediaVest Manchester)(Brief article)
August 28, 2009... JD Williams, the mail-order retailer, has consolidated its media planning and buying account into its roster agency MediaVest Manchester without a pitch. The agency has already worked on media for part of the company's magazine advertising...

The Week: DM Reviews - Stolichnaya hires Multiply.(Brief article)
August 28, 2009... Multiply has been appointed as the below-the-line marketing agency for the Russian vodka brand Stolichnaya without a pitch. The Edinburgh-based agency already works with Maxxium, which took over distribution of the brand at the end of last year....

The Week: DM Reviews - Orange rethinks in-store.(Brief article)
August 28, 2009... Orange has called a review of its in-store marketing account, currently held by BD Network. The agency will repitch for the account, which includes in-store, press, digital and sales promotion work. -------------------- Did you find this...

The Week: DM Reviews - Sony appoints agencies.(Live & Breathe)(HS&P)(Brief article)
August 28, 2009... Sony has handed the retail marketing account for its consumer electronics division to HS&P and Live & Breathe. The agencies won the business following a pitch against three other shops, including Iris, the incumbent on the account....

The Week: Peperami turns to the public after splitting from Lowe.(Brief article)
August 28, 2009... Unilever is launching a competition that asks the public to create a new TV ad for Peperami, after splitting from its ad agency Lowe London, which it has worked with for more than 15 years. The worldwide contest is centred on the website...

The Week: The best of campaignlive.co.uk.
August 28, 2009... 'For me, the best reel in London at the minute belongs to 4Creative. They allow people to experiment - and make mistakes. For me, that's the essence of creativity. (And) in the early days, they didn't care what the rest of the industry...

Close-Up: The Advocates - How can Goldstone top the Hovis 'go on lad' ad?(Jon Goldstone)(advertising)
August 28, 2009... In the latest in Campaign's series The Advocates, championing clients who spend through recession, the Hovis marketing director, Jon Goldstone, explains to John Tylee how the brand is rebuilding its market share and image, thanks to that ad. ...

Close-Up: Augmented reality hits upon a mobile formula.(Adland)
August 28, 2009... Adland is abuzz about Layar, an application that turns mobile phone cameras into information portals and local search engines. Just months ago, augmented reality was unknown to most. But now it's gone mobile. Layar is a mobile application...

Close-Up: The charity poster that innovates and educates.
August 28, 2009... M&C Saatchi has used the ancient arts of maths and logarithms to create an interactive digital poster. Noel Bussey reports. There aren't many people who would want to hear that their ex's last partner was better than them in bed....

Close-Up: Do fashion brands need an agency?
August 28, 2009... Can ad agencies offer high-end brands more than their in-house teams, Matt Williams asks. Last week, the 153-year-old Burberry brand, which has historically used an in-house offering for all of its marketing, finally hired an ad agency....

Close-Up: The hot seat - Martin Brooks, Work Club.(Interview)
August 28, 2009... Name: Martin Brooks Job: Managing partner, Work Club - You've got five hours left before the world explodes. What do you do? Pitch extra hard to Nasa to win the last Shuttle trip, then marry Sarah and play trains with Ted and Enzo. -...

Media Perspective: The latest catch-up services have some catching up to do.
August 28, 2009... Like the football season kicking off in August, there's something not quite right about a new series of The X Factor starting before September. You can see why it has, though. A 9.9 million audience on a Saturday alleviates the dog days of...

Media: Chatter.(Quotation)
August 28, 2009... 'Licence fee payers' money is being used to fund an obsession with youth, as Radio 2 pursues popularity, not public purpose.' - Andrew Harrison, the chief executive of RadioCentre, slams the BBC's youth targeting 'It may be the thinking that...

Media Forum: Will NI freesheet be missed?(News International)
August 28, 2009... Are advertisers going to mourn thelondonpaper's passing, Ian Darby asks. Last week saw an end to the free newspaper war in London when News International announced its intention to close its evening freesheet thelondonpaper. Launched three...

Media: Why this recession is turning out to be so unique.
August 28, 2009... In the first of a two-part look at the downturn, Chris Ingram argues that we are witnessing a fundamental shift taking place. Understandably, in this deep recession, many are looking for some form of return to normality. Certainly, there is a...

Media Perspective: The Ashes unites us and shows media to its best advantage.
August 28, 2009... England won the Ashes. We won the Ashes. We were triumphant in a two-horse race, in a best-of-five series, thanks to a couple of dubious decisions, against a country that has one-third our population and it makes all the headlines. And quite...

Media: All about ... Newspaper bulks.
August 28, 2009... Just how much credence should the ABC attach to bulks? The industry has always had an ambiguous (not to say schizophrenic) attitude towards the whole business of bulks - and now and then, as in the nasty little row that's currently brewing...

Media: Things we like.
August 28, 2009... England's Ashes triumph England landing the Ashes was superb, not just for the team and the whole country but also for a plethora of media owners. Sales of newspapers were boosted on the back of the win and Sky Sports' coverage of the final...

Media: Double Standards - 'I saw Diego Maradona rip Brazil apart at Italia 90'.(Interview)
August 28, 2009... Patrick Barclay and Henry Winter discuss the good, bad and brilliant sides of covering football - as well as the thorny issues of players' salaries and big money transfers. PATRICK BARCLAY - CHIEF FOOTBALL COMMENTATOR, THE TIMES - What's...

The World: New York - Volkswagen seeks agency for US ad account.
August 28, 2009... Volkswagen has announced that it is looking for an agency to handle its advertising account in the US. The pitch process is being handled by Roth Associates. For the past four years, VW has worked with Crispin Porter & Bogusky on the...

The World: New York - Ground Zero wins anti-smoking creative brief.(New York. Department of Health)(Brief article)
August 28, 2009... The New York State Department of Health has appointed Ground Zero to handle the dollars 35 million account for its tobacco control programme. Ground Zero won the business following a pitch against Arnold, Gotham, Northlic and Saatchi &...

The World: Mumbai - TBWA\India hires Challapalli to head planning.(appointment of Kalyan Challapalli)(Brief article)
August 28, 2009... TBWA\India has appointed Kalyan Challapalli, the head of strategic planning at Contract Advertising, as the new head of planning for its Mumbai office. He will be responsible for overseeing TBWA\India's strategic offering, working across...

The World: Shanghai - Goodyear draws up shortlist for Asia-Pacific work.(Goodyear Tire & Rubber Co.)(Brief article)
August 28, 2009... Goodyear, one of the world's largest tyre manufacturers, is looking for an agency to handle its Asia-Pacific integrated account. The company has shortlisted Euro RSCG, McCann Worldgroup, Ogilvy & Mather and Traffic for the business, with...

The World: Beijing - Chinese TV unites to battle online video piracy.(CCTV.com)(Brief article)
August 28, 2009... A group of Chinese television networks and providers, including Shanghai Media Group and CCTV.com, have formed an alliance in an effort to prevent the violation of video copyright online. The coalition will aim to help better facilitate the...

The World: San Francisco - Foutz steps up to Publicis client services post.
August 28, 2009... Publicis & Hal Riney has promoted its group account director, Kathleen Foutz, to the new role of director of client services. Foutz will be responsible for managing the business growth and agency relationships across all of Publicis &...

The World: Hong Kong - Star TV reshuffle will end with 200 jobs axed.
August 28, 2009... Star TV, the Asian satellite broadcast business owned by News Corporation, is to undergo a restructure that will result in 200 people, including the chief executive Paul Aiello, losing their jobs. The reshuffle, which is being instigated by...

The World: Singapore DDB and OMD win Changi Airport accounts.(Changi International Airport Services Private Ltd.)(Brief article)
August 28, 2009... The Changi Airport Group, the manager and operator of Singapore Changi airport, has appointed DDB and OMD to handle its creative and media accounts. The agencies picked up the accounts after a pitch against 12 other groups. DDB will be...

The World: Sydney - Anti-siphoning review could benefit pay-TV channels.(Brief article)
August 28, 2009... Australia's anti-siphoning scheme, which ensures that events of national importance and cultural significance are freely available on Australian TV, is to be reviewed by the government. It's expected that the review of the scheme, which has...

The World: Sydney - Fairfax contemplates charging for online content.(Brief article)
August 28, 2009... Fairfax, the publishing company that has a portfolio that includes The Sydney Morning Herald, has admitted that it is looking into the possibility of charging readers for its online content. The announcement comes after the company reported a...

Editorial: Targeted ads code can help win over the public.(Editorial)
August 28, 2009... It's in everybody's interest that the Office of Fair Trading's probe into the use of personal information to target internet advertising should lead to an industry code of practice. For one thing, consumers need reassurance about the privacy...

Editorial: Has Innocent lost its rebellious streak?(Editorial)(Brief article)
August 28, 2009... Fallon's appointment to Innocent's UK account may turn out to be a significant rite of passage for the smoothie-maker. In the past, its entrepreneurial and unconventional nature seemed to translate into near farcical relationships with...

Opinion: Perspective - Agencies need to grasp the nettle on redundancy.(Viewpoint essay)
August 28, 2009... It might have started to feel like autumn, but the dog days of summer are still upon us, and what news there has been of late (England's victory in the Ashes aside) has been of an enervating sort. Bartle Bogle Hegarty, famously one of the...

Opinion: On the Campaign Couch ... with JB.(Column)
August 28, 2009... Q: There's a roof terrace on our building and some of the staff have started popping up there to sunbathe during their lunch break. Now I've had a complaint that a new employee has started going topless and is upsetting the others. I wanted...

My Creative Inspiration.
August 28, 2009... 1. I like those men who stand on busy street corners holding up signs that point to a 'golf sale'. I've always imagined following the directions, only to find another man holding the same sign pointing in a different direction. And this leads...

The Work: New Campaigns - UK.
August 28, 2009... TREBOR - TREBOR - THE MINT PEOPLE CREDITS Project: Trebor - the mint people Clients: Phil Rumbol, marketing director, Lynne Vandeveer, head of marketing, gum and candy, Cadbury UK; Clare Tasker, senior brand manager, Janine Blakeway, brand...

The Work: New Campaigns: The World.(DDB Canada)(Madre Buenos Aires)(McCann Erickson Dublin)(briefs)
August 28, 2009... KNORR SIDEKICKS - SALTY - CANADA CREDITS Project: Salty Client: Knorr Brief: n/s Creative agency: DDB Canada Writer: David Ross Art director: Paul Wallace Media agency: n/s Production company: Sons and Daughters, Toronto Director: David Hicks...

The Work: Private view.(briefs)
August 28, 2009... CREATIVE - Dave Trott, creative director, CST When the play The Madness Of George III ran, it was a huge hit. The obvious next step was to turn it into a movie. The only problem was the title. American cinema audiences were used to films...

Diary: Desmond forces hacks to scout around for new TV.(Richard Desmond)(Brief article)
August 28, 2009... Word reaches us from the Daily Star newsdesk that its notoriously thrifty owner, Richard Desmond, is watching the pennies more than ever. The Star's enterprising news team recently secured a fancy Sony Bravia TV from the kind people at the...

Diary: Did slagging off Aleks get Peter Jones a good time?(Aleksandr Orlov)(Brief article)
August 28, 2009... Aleksandr Orlov, the Meerkat with no comparison, has come under fire from The Guardian for being a puppet in a racist hate campaign. Peter Jones, a contributor to the lefty daily, last week wrote a column in which he rants about his...

Diary: Scott's chalet business descends into the abyss.(Peter Scott)(Descent International)(Brief article)
August 28, 2009... Peter Scott may have ambitious plans to expands The Engine Group globally, but one of his other ventures has taken a tumble. Descent International, the ski- chalet company he founded 12 years ago has gone bust leaving a trail of creditors...

Diary: Adland hard core prove Tough Guy credentials.(Brief article)
August 28, 2009... So what did you do at the weekend? Some shopping and a spot of gardening perhaps? Nice and relaxing maybe, but that's not for everyone. Instead, some prefer to spend their Saturdays climbing 40-foot high obstacles, wading through four-foot...

Diary: On the QT ..
August 28, 2009... The year was 1944. Outside the Bedford Corn Exchange, an eager young future creative director called David Bernstein stood with autograph book in hand. His target was someone who'd also moved out to Bedford with his American Band of the AEF...