Campaign articles from August 2009, page 4

Campaign archives from August 2009

The World: Vancouver - Vanoc struggles to sell dollars 12m of Games adspace.(Brief article)
August 7, 2009... Vanoc, the organiser of the 2010 Winter Olympic Games, is facing a struggle to sell dollars 12 million worth of outdoor adspace ahead of the event. The organiser bought dollars 40 million worth of adspace to stop non-sponsors placing ads in...

The World: Chicago - Whiskey brand puts all its media spend into digital.(Southern Comfort Corp)(Brief article)
August 7, 2009... Southern Comfort, the Brown-Forman-owned whiskey brand, has announced that it is to place its entire media spend into digital advertising. The brand, which spent around dollars 8 million on measured media in 2008, is keen to exploit online...

The World: New York - The Kaplan Thaler Group wins Wendy's business.(Brief article)
August 7, 2009... Wendy's, the US restaurant chain, has appointed The Kaplan Thaler Group to its advertising account, after a pitch against Bartle Bogle Hegarty, Venables, Bell & Partners, The Martin Agency and Kirshenbaum Bond & Partners, the incumbent...

The World: Ho Chi Minh City - JWT lands Mobifone creative account.(Brief article)
August 7, 2009... Mobifone, Vietnam's largest mobile operator, has appointed JWT to its creative account. The agency picked up the business after a pitch against Leo Burnett, Ogilvy & Mather and Bates 141, the incumbent agency. It will be responsible for...

The World: Beijing - Guangdong TV to air football matches for free.(Brief article)
August 7, 2009... Guangdong TV, the Chinese free-to-air television broadcaster, has struck a deal to air English Premier League football matches during the 2009/10 season. Before the agreement, the pay-TV broadcaster Win TV had held exclusive rights to the...

The World: New York - CBS changes price strategy for Super Bowl ads.(Brief article)
August 7, 2009... CBS, the US TV broadcaster, is to change the way it prices the ad slots for its Super Bowl XLIV broadcast in February. Rather than approaching media agencies with an average price for a 30-second spot, CBS is instead asking buyers to come to...

The World: New York - Wilson quits Dentsu America to pursue interests.(Mike Wilson)(Brief article)
August 7, 2009... Mike Wilson, the chief creative officer of Dentsu America, has left the agency after two-and-a-half years to pursue other interests. Wilson had been brought in by the Dentsu chief executive, Tim Andree, in December 2007, having spent ten...

The World: Kuala Lumpur - Cheil Worldwide set to close Malaysia branch.(Brief article)
August 7, 2009... Cheil Worldwide is poised to close its operation in Malaysia as part of a global restructure. Sources at the agency's headquarters in Seoul say the decision was in line with the network's planned focus on other regional markets. Apart from...

The World: Singapore - BMW Asia names creative shortlist of three.(Brief article)
August 7, 2009... BMW Asia Group has shortlisted Publicis, McCann Worldgroup and TBWA to pitch for its regional creative account. The car manufacturer is looking for a full-service marketing agency to handle its business across its range of models. The...

The World: Singapore - Tsui promoted to president role at Neo@Ogilvy.
August 7, 2009... Susana Tsui, the regional managing director of Neo@Ogilvy, has been promoted to the role of regional president of the agency. Tsui will report to Kent Wertime, the president of OgilvyOne Asia-Pacific, and will be responsible for helping to...

The World: Have scam ads been eradicated from awards?
August 7, 2009... Scam entries were down in number at Cannes this year. Is it due to harsher punishments or economics? This year's Cannes Festival may have been more notable for what didn't happen than for what did. Fewer glitzy parties, a dearth of luxurious...

Editorial: How will adland respond to search tie-up? It won't.(Editorial)
August 7, 2009... For all the talk about the Yahoo!-Microsoft deal restoring competition to the search market, it's hard to escape the feeling that this initiative is like battling Google with a peashooter. The notion that the combination of the world's...

Editorial: Digital really should begin at home(page).(Editorial)(Brief article)
August 7, 2009... Does reality bear out the claims of all big UK agencies that digital is at the heart of what they do? Not quite. As the feature on page 18 shows, adland's digerati isn't quite what you'd expect. While Rainey Kelly Campbell Roalfe/Y&R gets...

Opinion: Perspective - Doing the best work is no longer good enough.(Viewpoint essay)
August 7, 2009... It makes you wonder, doesn't it. The Sony Europe review. What does an agency have to do to keep a client satisfied these days? Producing arguably the ad industry's best body of creative work over the past few years and driving sales of your...

Opinion: On the Campaign Couch ... with JB.(Interview)
August 7, 2009... Q: I'm an ad exec and the media agency my client is using has come up with, in my view, a very lame and expensive content idea for the brand that will add absolutely no value whatever. Sadly, the client is keen and doesn't mind throwing away...

Walking the digital walk.
August 7, 2009... Every ad agency in town claims to have put digital 'at the heart' of its offering. But have any of them truly done it? Matt Williams turns over the cards to reveal Campaign's winners and losers in online. FALLON As the agency that...

The Work: New Campaigns - UK.
August 7, 2009... THE FOOTBALL ASSOCIATION - WHATEVER YOUR LEVEL CREDITS Project: Whatever your level Client: Beverley Ward, marketing manager, The Football Association Brief: Promote men's grassroots 11-a-side football and inspire young adult men to sign up for a...

The Work: New Campaigns - The World.
August 7, 2009... SPORT BC - SPORTS SKILLS ARE LIFE SKILLS - CANADA CREDITS Project: Sports skills are life skills Clients: Jen Schaeffers, director, marketing and communications, Sport BC; Bart Given, director, marketing and communications, KidSports BC Brief:...

The Work: Private View.(Adam & Eve )(Viewpoint essay)
August 7, 2009... CREATIVE - Ben Priest, creative partner, Adam & Eve The late, great Bill Hicks once asked an audience: 'Is there anyone here from advertising or marketing?' A few unfortunate people gingerly raised their hands and, without blinking, Bill...

Diary: On the QT ..(Jonathan Fraser )
August 7, 2009... Naked Communications' senior planner Jonathan Fraser (known both in the agency and on the stand-up comedy circuit as simply 'Fraser') is off to Edinburgh this week to launch his new ensemble comedy show The 80s Movie Flashback. The show,...

Diary: Grand Union's Forshaw is clearly no pigeon fancier.(Brief article)
August 7, 2009... Anyone who recently noticed a nasty smell emanating from the Great Titchfield Street office of Grand Union may wish to read on. Our story begins a couple of years ago when a tornado ripped through North London. The houses of Kensal Rise...

Diary: Put your old cagoule to good use with Big Wrap.(Brief article)
August 7, 2009... It's part of a production company executive or creative's life to travel the world, shooting ads. It can have its upsides - sunny beaches, glamour models - and its downsides - dismal cities, pouring rain and freezing wind. For the latter,...

Diary: Roalfe at 50 gets a hint of Hollywood glamour.(Brief article)
August 7, 2009... Many happy returns to the Rainey Kelly Campbell Roalfe/Y&R chairman, Mark Roalfe, who won't thank us for letting you know that he turned 50 last week. Usually the most we can muster to celebrate a birthday is a few cakes, but at...

Diary: DFS ad proves the North is so behind the times.(Brief article)
August 7, 2009... They say that there are no original ideas anymore, but the new ad campaign by DFS's agency Gratterpalm really takes the biscuit. You may have noticed the work at London Underground stations at the moment, featuring copy that uses the names of...

Diary: Water-cooler monitor.
August 7, 2009... WHAT TOPICS HAS THE INDUSTRY BEEN DISCUSSING THIS WEEK? THE TALK TIME SPENT Where the devil have all of these pitches come from? 34 mins 45 secs In the past couple of weeks, loads of...

Diary: Pick of the week - AMV BBDO/Cancer Research UK.(Brief article)
August 7, 2009... John Tylee is taking the new Abbott Mead Vickers BBDO ad for Cancer Research UK personally: 'Cancer visited my family this year so I can say from experience that this ad, using a swift succession of cancer patients telling their stories,...

Diary: Turkey of the Week - DraftFCB/Nivea
August 7, 2009... Noel Bussey thinks the latest Nivea ad by DraftFCB is the worst ad ever made: 'Truly. It is utterly horrendous. Yes, sometimes advertising can be a bit patronising because ads have to get a lot of info into a very short amount of time. But...

Pitch update.(Brief article)
August 7, 2009... For a pitch that is scheduled to last more than two years, the Ministry of Defence has cut a 140-strong longlist of agencies vying for the Army's recruitment brief down to a shortlist of four consortiums in double time. The consortiums are...

New-Business Rankings: 7 August 2009.(Statistical table)
August 7, 2009... NEW-BUSINESS RANKINGS 7 AUGUST 2009 Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost gained ...

Hotline: Mayor of London's office looks for agencies.(Brief article)
August 7, 2009... The Mayor of London Boris Johnson's office is looking for agencies to handle the rebranding of London. The Mayor has allocated a budget of pounds 600,000 to create a new logo and identity for the city ahead of the 2012 Olympic Games. The...

Hotline: ITV close to appointing its new chief executive.(Simon Fox)(Brief article)
August 7, 2009... As Campaign went to press, ITV was close to appointing its new chief executive. Simon Fox, the chief executive of HMV, is favourite for the job, with the broadcaster keen to make an announcement to coincide with its interim results on 6 August....

Hotline: The CMEC appoints PHD.(Child Maintenance and Enforcement Commission )(Brief article)
August 7, 2009... The Child Maintenance and Enforcement Commission has appointed PHD as its communications planning agency following a pitch against undisclosed agencies. PHD will work on campaigns to promote effective child maintenance arrangements. ...

Hotline: MRM London parts with its executive director.(MRM London)(Brief article)
August 7, 2009... MRM London has parted with its executive creative director, Matt Mayes, by mutual consent. Mayes' departure comes six months after the arrival of the agency's new chief executive, Mike Cornwell. -------------------- Did you find this...

Hotline: Octopus Travel looks for agency.(Brief article)
August 7, 2009... Octopus Travel is looking for an agency to handle its digital account. It wants an agency to overhaul its website and create online marketing to support it. -------------------- Did you find this article useful? Why not subscribe to the...

Hotline: Moonpig.com looks for agency.(Brief article)
August 7, 2009... Moonpig.com, the internet-based greetings card manufacturer, is looking for an agency to handle its online business. -------------------- Did you find this article useful? Why not subscribe to the magazine? Please call 08451 55 73 55 for...

Hotline: TBWA\Manchester appointed to roster for Airports Group.(Brief article)
August 7, 2009... TBWA\Manchester has been appointed to the roster for Manchester Airports Group, the airport owner whose portfolio includes Manchester, Bournemouth, East Midlands and Humberside airports. -------------------- Did you find this article...

Hotline: Vestas looks for network to handle its account.(Brief article)
August 7, 2009... Vestas, the wind turbine manufacturer, is looking for a network to handle its global integrated account with a brief to encourage energy companies to buy wind farms. -------------------- Did you find this article useful? Why not subscribe...

Hotline: Truphone appoints The Bank.(Brief article)
August 7, 2009... Truphone, the mobile internet network, has appointed The Bank to its creative account and the7stars to its media buying business following a pitch. -------------------- Did you find this article useful? Why not subscribe to the magazine?...

Hotline: Top Gear generates complaints to the broadcaster.(Brief article)
August 7, 2009... Sunday's episode of Top Gear, featuring DDB London, generated more than 100 complaints to the broadcaster. The complaints followed the presenter Jeremy Clarkson's spoof ad for the VW Scirocco TDI that joked about Germany's invasion of Poland. ...

Hotline: Campaign having a break next week.
August 7, 2009... It's summer, people are going on holiday and there's even been a little sunshine. So Campaign is having a break next week. There won't be a magazine, but to make sure you still get your Campaign fix (whether you're in the office or on the...