Campaign articles from August 2008

Campaign archives from August 2008

The Sun kicks off pounds 9m ad rethink.
August 1, 2008... Euro RSCG on alert as the tabloid sets up credentials meetings with News of the World set to follow. News International has kick-started a review of the pounds 9 million advertising account for The Sun, in a move that could put an end to...

P&O reviews pounds 7m media and creative.(P&O Cruises)(Brief article)
August 1, 2008... P&O Cruises has called a review of its pounds 7 million advertising and media accounts. The incumbents, Miles Calcraft Briginshaw Duffy and Starcom, will repitch for the business. The process is being handled by the AAR. The review is...

Adidas calls global digital advertising pitch.
August 1, 2008... Adidas has called a pitch for its global digital ad account. 180 Amsterdam, Droga 5, Avenue A/Razorfish and Isobar are understood to be involved in the process, which is being run out of Adidas' Amsterdam headquarters. It's thought...

Agencies line up for Coke digital roster.(Brief article)
August 1, 2008... Coca-Cola is talking to agencies about its digital advertising arrangements with a view to expanding its UK roster. The soft-drinks giant has scheduled meetings with existing roster agencies, and has also asked a number of non-roster...

Starcom's Hartell to replace Parkinson.(Starcom MediaVest Group appoints Richard Hartell replacing Pru Parkinson)(Brief article)
August 1, 2008... Starcom MediaVest Group has appointed Richard Hartell as its chief strategy officer, replacing Pru Parkinson, who left the agency this week without a job to go to. The appointment was made by Stewart Easterbrook, the new chief executive,...

HMDG handed new Barbican campaign.
August 1, 2008... Hurrell Moseley Dawson & Grimmer has been appointed to handle a brand advertising campaign for The Barbican Centre. The agency will be responsible for an outdoor, print and online campaign that will break in September and will be the...

Asda 'bullying' mag publishers.
August 1, 2008... Magazine publishers are up in arms over new distribution demands made by the supermarket chain. Magazine publishers have branded Asda a 'schoolyard bully' after it proposed changes to distribution arrangements that insiders say would...

Glossy titles set to suffer severe drop in monthly sales.
August 1, 2008... Women's and celebrity magazines are predicted to see some steep falls in this month's Audit Bureau of Circulations figures, with an overall drop of almost 9 per cent in circulation for women's glossies. The National Magazine Company's...

Broadcasters welcome restructured TV ad break rules.(television advertising)(Brief article)
August 1, 2008... Broadcasters have welcomed the incoming Ofcom Advertising Code, arguing that it will allow for a better experience for viewers and a stronger offering for advertisers. Ofcom's new code, which comes into force on 1 September, removes rules...

PRA takes on Albion for advertising task.(Prison Radio Association)(Brief article)
August 1, 2008... Albion has been appointed to handle the Prison Radio Association's advertising, ahead of the possible launch of a national prison radio station. Negotiations are taking place between the PRA and HM Prison Service about setting up the...

Brooklyn Brothers nets Wyevale brief.(Brief article)
August 1, 2008... The Brooklyn Brothers has won its first account since launching in the UK in June. The agency has picked up the advertising, DM and digital business for Wyevale, the garden centre chain, without a pitch. The business was previously handled...

Sony Centres in pounds 4m creative review.(Brief article)
August 1, 2008... Sony Centres, the official retailer that trades under the Sony brand, has called a review of its pounds 4 million advertising arrangements. The pitch, which is being handled by the AAR, is at the chemistry meetings stage. It is not known...

Hermes reviews pan-European media business.(Brief article)
August 1, 2008... Hermes, the family owned luxury French fashion brand, is reviewing its pan-European media planning and buying account. The business is handled by Vizeum, but Hermes has approached at least two other networks, with the process well under...

Agencies to vie for Suzuki digital work.(Suzuki Motor Corp.)(Brief article)
August 1, 2008... Suzuki is on the hunt for an agency to handle its pan-European digital advertising account. The company is approaching agencies with automotive experience, through the German agency ADK Europe, which works on strategic planning and...

MPG lands pounds 2m Wrangler media planning and buying.(Brief article)
August 1, 2008... Wrangler, the jeans brand owned by VF Corp, has appointed MPG to handle its pounds 2 million UK media planning and buying account. The agency was appointed after a pitch process. Wrangler's previous agency was Mediaedge:cia. MPG has...

The Week: ITV commits programming to pounds 200m anti-obesity drive.(Brief article)
August 1, 2008... ITV is planning to run a series of programmes, including a Children in Need-style fundraiser, to promote healthy lifestyles, as part of the Government and industry's pounds 200 million anti-obesity offensive in the run-up to the London 2012...

The Week: Best of the blogs - Metrics and creativity.
August 1, 2008... Once or twice towards the end of Winston Fletcher's new book Powers of Persuasion (OUP), I felt like a cancer patient who has just emerged from a session in a dollars 30 million PET scanner to be told he is suffering from bad humours and a...

The Week: Advertising news - Iris gets pounds 20m cash boost.
August 1, 2008... The integrated marketing business Iris Worldwide has secured a pounds 20 million cash injection from the Bank of Scotland. The bank's growth capital team said the money would provide debt finance and an equity investment of almost pounds 3...

The Week: Advertising news - Snickers 'gay' ad pulled.(Brief article)
August 1, 2008... Mars has withdrawn its latest UK TV ad for Snickers, featuring Mr T, after complaints that it was offensive to gay people. The ad features a speed walker, who faces a hail of Snickers fired by the former A-Team actor. The decision to...

The Week: Advertising news - Ryanair upsets Italians.
August 1, 2008... Ryanair is in hot water over its advertising once again, this time with the Italian government, after the company refused to withdraw an ad in which an Italian minister 'gives the finger' to passengers. The ad features an old photo of the...

The Week: Advertising news - DoH nets Thinkbox award.
August 1, 2008... The Department of Health's 'quit smoking for your family' ad showing children copying their parents smoking has been voted the June winner of the Thinkboxes creative awards. Honda's 'jump', from Wieden & Kennedy, and Carlsberg's 'goal...

The Week: Media news - Magic wins London top slot.(Brief article)
August 1, 2008... Bauer's Magic FM has become the number one London commercial station, beating Global Radio's Heart. Magic's Neil Fox took the London breakfast show top spot, attracting an average weekly audience of 868,000, according to Rajar listening...

The Week: Media news - Google sets up Wiki rival.(Knol)(Brief article)
August 1, 2008... Google is launching a new online information website to rival Wikipedia called Knol. Entries on the service will be written by people with particular areas of expertise and will include bylines, unlike Wikipedia, where contributors remain...

The Week: Media news - Facebook hit by knife row.(Brief article)
August 1, 2008... Facebook has been criticised for contributing to the knife crime epidemic among young people by featuring an application that allows users to stab each other 'virtually'. By accessing the social networking site's 'superpoke' application,...

The Week: City news - Ford slashes its adspend.(Brief article)
August 1, 2008... Ford halved its worldwide marketing spend in the second quarter of 2008, and reported a record global net loss of dollars 8.7 billion for the period. The marketing figure, which dropped from dollars 200 million to dollars 100 million,...

The Week: City news - TNS/WPP in merger talks.
August 1, 2008... The TNS boss David Lowden and Sir Martin Sorrell, the chief executive of WPP, are reported to have met to discuss the possibility of a takeover deal. It is thought that the pair discussed potential savings as a result of any deal, which...

The Week: City news - Pearson profits up a third.(revenue report)(Financial report)(Brief article)
August 1, 2008... The publishing group Pearson has announced a 14 per cent increase in sales for the first half of the year. The owner of the Financial Times and Penguin Books reported sales of pounds 1.97 billion in the six months to June, and adjusted...

The Week: City news - Buyer targets Wilmington.(Brief article)
August 1, 2008... Wilmington, the owner of Press Gazette, has received a takeover approach from a private equity company, believed to be HgCapital Wilmington this week confirmed to the stock market that it had received a preliminary approach, after which its...

The Week: OMD UK picks up pounds 20m Channel 4 consolidated media.(Channel 4 Television Co.)(Brief article)
August 1, 2008... Channel 4 has consolidated its pounds 20 million media planning and buying account into OMD UK. The agency retains the offline buying on the business while adding the online planning and buying, previously handled by Profero. It will also...

The Week: i-Q - The internet question - Should Mars have pulled Snickers ad?
August 1, 2008... Come on, people, wake up and smell the fruit juice - he is clearly meant to be gay with his funny walk and colourful outfit. He is then shot at by someone. It perpetuates violence and makes it appear fun and acceptable to children. - James...

The Week: People news - Farrell to leave Publicis.(John Farrell)(Publicis Groupe S.A.)(Brief article)
August 1, 2008... John Farrell, the head of Publicis Groupe's specialised agencies and marketing services operations (and once tipped as a possible frontman for the communications giant after Maurice Levy's retirement), has resigned. The one-time worldwide...

The Week: People news - Job moves to Enfatico role.(Ronnie Job)(Brief article)
August 1, 2008... Enfatico, the WPP agency set up to service the global Dell account, has appointed Ronnie Job, the chief executive of the Danish ad business PeopleGroup, as the managing director for Europe, the Middle East and Africa. He will report to...

The Week: People news - Martin-Cruz departs Sony.(Mikah Martin-Cruz)(Brief article)
August 1, 2008... Mikah Martin-Cruz, the general manager of central marketing at Sony, has left the company and has been replaced by Matt Coombe, the head of brand at Vodafone. Coombe was previously at Honda, where he worked for five years and worked on the...

The Week: People news - Lane joins Search Works.(appointment of Nick Lane)(Brief article)
August 1, 2008... Nick Lane, the former vice-president of Thomson Business Intelligence, has been appointed as the agency sales director of The Search Works. He will be responsible for increasing the company's market position by identifying profitable...

The Week: People news - Hunt for Cescau successor.(Patrick Cescau)(Brief article)
August 1, 2008... Unilever has started the hunt for a new global chief executive to replace Patrick Cescau, who is set to retire next year. According to reports, Cescau is likely to step down at Unilever's AGM next May, after spending 35 years at the...

The Week: People news - Burnham invites views.(Andy Burnham)(Brief article)
August 1, 2008... The culture secretary, Andy Burnham, is giving broadcasters the chance to convince him of the benefits of product placement on TV, after initially saying he is opposed to any relaxation of the rules. Last week, Burnham launched a consultation...

The Week: People news - McCann hires Tara Howell.(McCann-Erickson Advertising Ltd. appointed Tara Howell)(Brief article)
August 1, 2008... McCann Erickson has hired Tara Howell, a partner at Delaney Lund Knox Warren & Partners, as the managing partner on its Nestle business Howell was at DLKW for ten years and ran the Halifax and COI accounts, as well as working on Campbell's, the...

The Week: People news - Microsoft revamps UK unit.(Brief article)
August 1, 2008... Microsoft has restructured its UK commercial unit, folding its Advertiser and Publisher Solutions arm and search division into Microsoft Advertising, which will be headed by the MSN UK commercial director, Chris Ward. Chris Maples, the former...

The Week: Advertising reviews - Standard drops Saatchis.(Saatchi & Saatchi)(Standard Life Assurance Co.)(Brief article)
August 1, 2008... Saatchi & Saatchi's relationship with the insurance company Standard Life has ended after 18 months. The company cited the agency's relationship with Axa, the French financial business, as the reason for the split. Saatchis picked up the Axa...

The Week: Media reviews - Butlins calls media review.(AAR)(Brief article)
August 1, 2008... Butlins, the Bourne Leisure-owned holiday company, has called a review of its pounds 4 million media account. The process is being handled by the AAR and the incumbent, Rocket, will be invited to repitch for the account, which will now include...

The Week: Media reviews - Starcom retains pounds 2m G&B.(Brief article)
August 1, 2008... Starcom has retained the pounds 2 million media planning and buying account for Green & Black's after the chocolate brand's owner Cadbury moved the rest of its pounds 25 million business into PHD in July

The Week: DM Reviews - Skills body calls DM pitch.(Lifelong Learning UK)(direct marketing )(Brief article)
August 1, 2008... Lifelong Learning UK has called a review of its pounds 2 million direct marketing account. The employer-led skills council has been commissioned by the Department for Innovation, Universities and Skills to raise the profile of the further...

The Week: DM Reviews - SAS appoints Carlson.(SAS Scandinavian Airlines International)(Carlson Marketing Group)(Brief article)
August 1, 2008... SAS Scandinavian Airlines has handed Carlson Marketing a brief to overhaul its customer loyalty marketing after a pitch against undisclosed agencies. Carlson will work on data analysis of the carrier's frequent flyer programme, called...

The Week: DM reviews - TDA wins St Dunstan's DM.(direct marketing)(Brief article)
August 1, 2008... St Dunstan's, the charity for blind ex-servicemen and women, has hired TDA to handle its pounds 3 million direct marketing account after a three-way pitch. The agency will attempt to recruit a wider base of donors and its first campaign will...

The Week: Digital reviews Cheestrings seeks agency.(Brief article)
August 1, 2008... Kerry Foods is searching for a digital agency for its Cheestrings brand in the UK. The pitch is being conducted through AAR as part of the company's ongoing attempts to reverse consumer misconceptions of Cheestrings and highlight its...

The World: Boston - Clear Channel accepts joint dollars 17.9bn takeover offer.
August 1, 2008... Clear Channel's shareholders have approved a dollars 17.9 billion (pounds 8.9 billion) takeover by the private equity companies Bain Capital and Thomas H Lee Partners. The purchase of Clear Channel, which is the largest radio station owner...

The World: Paris - Aegis Group purchases search engine marketing shop.(Aposition)(Brief article)
August 1, 2008... Aegis Group has announced the acquisition of Aposition, a search engine marketing agency. The agency, which advises clients how to organise their website in order to maximise their presence in search engine listings, has gross assets of...

The World: Amsterdam - W&K takes pounds 18m Pirelli account from Burnett.(Wieden & Kennedy Amsterdam)(Brief article)
August 1, 2008... Wieden & Kennedy Amsterdam has won the global ad account for the tyre manufacturer Pirelli without a pitch, replacing the incumbent, Leo Burnett. W&K said it was appointed on the strength of chemistry and ideas sessions and will be...

The World: Paris - Publicis expands digital presence with Portfolio buy.(Publicis Groupe S.A.)(Brief article)
August 1, 2008... Publicis Groupe has expanded its presence in the digital communications market with the acquisition of Portfolio, the Korean digital marketing agency. As part of the acquisition, Portfolio will become part of Publicis Modem, the digital...

The World: Jakarta - Ogilvy ousts DraftFCB in pitch for Sara Lee brands.(Ogilvy & Mather Worldwide Inc.)(Brief article)
August 1, 2008... Sara Lee has chosen Ogilvy & Mather to replace the incumbent, DraftFCB, as the creative agency for its She fragrances and Brylcreem haircare brands in Indonesia. Ogilvy was awarded the business after a two-way pitch against the WPP sister...

The World: New York - McCarthy hired as new Publicis chief executive.
August 1, 2008... Publicis New York has appointed Joseph McCarthy as its new chief executive. McCarthy joins from Johnson & Johnson's Global Marketing Group, where he had been the vice-president of worldwide advertising and marketing communications since...

The World: Paris - Havas' revenue reaches EUR755m for first half of 2008.(Financial report)(Brief article)
August 1, 2008... Havas has reported record organic growth of 8 per cent in its results for the first half of 2008, thanks to a strong performance in Southern Europe and North America. Havas' revenue has risen to EUR755 million, a 3.6 per cent increase over...

The World: Nairobi - Leo Burnett fends off three for Orange's Kenya brief.(Brief article)
August 1, 2008... Orange has appointed Leo Burnett to handle the advertising for its September launch in Kenya. The agency won the contract after a four-way pitch against Ogilvy, Saatchi & Saatchi and JWT. Orange's launch in Kenya comes six months after...

The World: Warsaw - Havas debuts Polish sport and entertainment arm.(Brief article)
August 1, 2008... Havas Sports & Entertainment, the sports marketing and entertainment branch of Havas Media, is launching in Poland. The agency will offer services focusing on sports and entertainment strategic consulting and planning, activation, rights...

The World: Melbourne - QSoft to launch Gaydar radio in Australia.(QSoft Consulting appoints GoConnect)(Brief article)
August 1, 2008... QSoft Consulting is launching Gaydar radio in Australia in September, and has appointed GoConnect to handle advertising sales for the venture. The programming will be simulcast from London but will also allow local Australian input, both...

The Work: New campaigns - UK.(CHI & Partners)(briefs)
August 1, 2008... ASDA - BACK TO SCHOOL CREDITS Project: Back to school Clients: Sonia Whiteley-Guest, head of marketing, Aisha Jakhura, external marketing, Asda Brief: Demonstrate that George's new schoolwear range combines fantastic quality with...

Pitch update.(The Sun)(briefs)(Brief article)
August 1, 2008... Thank goodness for The Sun, which has lent a little bit of excitement to an otherwise dry new-business summer. Rumour has it the media owner is approaching a robust list of only London's healthiest ad agencies. The only strange thing about...

New-Business Rankings: 1 August 2008.(Statistical table)(Company rankings)
August 1, 2008... NEW-BUSINESS RANKINGS: 1 AUGUST 2008 Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost ...

Hotline: Guardian Media Group's profits rise.(revenue report)(Financial report)(Brief article)
August 1, 2008... Guardian Media Group's profits rose to pounds 306.4 million in the year to the end of March. This compared with pounds 97.7 million the year before, and was due to the sale of Trader Media Group. Guardian News & Media, which publishes The...

Hotline: Ofcom expected to announce extra funding for Channel 4.(Office of Communications)(Channel 4 Television Co.)(Brief article)
August 1, 2008... Ofcom is expected to announce extra funding for Channel 4, to come from the BBC licence fee, of around pounds 40 million a year from 2012 Its report on public service broadcasting, due in September, is also expected to recommend a reduction in...

Hotline: Jacqui Kean is leving The Economist.(Brief article)
August 1, 2008... Jacqui Kean, the global brand director of The Economist, is leaving the publisher after eight years in the role. Her exit follows a restructure under the recently appointed chief executive, Andrew Rashbass, which involves the creation of four...

Hotline: Chick Smith Trott wins Douwe Egberts business.(Brief article)
August 1, 2008... Chick Smith Trott has won the pounds 4 million Douwe Egberts business. The agency, which pitched alongside Cubo, its sister agency, beat VCCP and Albion to the account. A campaign will launch before Christmas

Hotline: Virgin Media launches mobile ad platform.(Brief article)
August 1, 2008... Virgin Media has launched a mobile advertising platform called Virgin Media Mobile Advertising. The service, which will be managed by 4th Screen Advertising, will offer to build mobile advertising campaigns for advertisers and integrate them...

Hotline: GT wins pan-EMEA digital account for Tom's of Maine.
August 1, 2008... GT has won the pan-EMEA digital creative account for Tom's of Maine, a Colgate-Palmolive-owned natural oral and personal care products company in the US, after a three-way pitch. VML, a WPP company based in Kansas City and the parent company of...

Hotline: MindShare awarded Polaroid printer account.(Brief article)
August 1, 2008... MindShare has been awarded the media planning and buying account for the launch of Polaroid's PoGo digital printer without a pitch. The WPP agency will work on a brief to promote the product in the UK, France, Germany and Spain. The first...

Hotline: Appointment at Targetbase Claydon Heeley.
August 1, 2008... Targetbase Claydon Heeley has hired Bill McGeorge as its new creative services director. He joins from RMG Connect, where he held an equivalent role

Hotline: Brand Media launches networking club.(Brief article)
August 1, 2008... Brand Media, the Haymarket division that includes Campaign, has launched a networking club called The Media 121 Club in partnership with The Miroma Group. The first quarterly event will be held on 24 September at Maya, Dean St, London. To...

Close-Up: Live issue - It ain't what you do it's the way that you 'just do it'.
August 1, 2008... Nike is celebrating its 20th year of inspiring people to 'Just do it'. Noel Bussey reflects on the brand and its iconic strapline. In Doncaster, in the late 80s and early 90s, there was a huge spate of kids having their trainers nicked off...

Close-Up: Live issue - Why Radiohead is in tune with online marketing.
August 1, 2008... What can other brands learn from Radiohead's innovative digital marketing techniques? Kate Nettleton investigates. Even though the music file sharing service Napster was taken to the US courts eight years ago and forced to go legit, the...

Close-Up: 'I don't want to debate the direct mail medium'.(IPA Direct Marketing Group)
August 1, 2008... Chris Whitson, the newly appointed chairman of the IPA Direct Marketing Group, outlines his agenda for the next year. Create the platform The break-up of digital shops into separate disciplines will happen just as it did with the...

Close-Up: Live issue - How do you advertise to teenagers?
August 1, 2008... The teen market can be a lucrative one if you can engage them in the right way. 'Yeah but no but yeah but...' may be Vicky Pollard's nonsensical response to any question thrown her way on TV's Little Britain but, as advertisers line up to...

Close-Up: 24 hours with ... Lisa Thomas, Lida.(Interview)
August 1, 2008... Name: Lisa Thomas Job: Chief executive, Lida Professional mission: Do it well, or don't do it Personal mantra: It's all in the timing 5.23am Milo finally awakes. He's far too nonchalant about what is a key performance indicator in my...

Media Perspective: Media owners look to branded sales to boost agency effect.
August 1, 2008... Media agencies have become increasingly creative, some might suggest deluded, in the creation of their own industry brands. Conversely, media owners haven't had to bother much. They usually have powerful consumer brands with a rich set of...

Media Forum: Can Sky vie for iTunes' turf?(British Sky Broadcasting Group PLC)(Apple Computer Inc. iTunes Music Store)
August 1, 2008... Will Sky and Universal's mp3 subscription plan succeed? The record industry hasn't exactly been astute in its attempts to come to terms with the new challenges and opportunities offered by the digital world - though arguably, of the big...

Media: Chatter.(Quotation)
August 1, 2008... 'We did it too quickly and I think we all acknowledge that now .. We did it too fast and we suffered.' - The Sunday Times editor, John Witherow, on the decision to increase its cover price to pounds 2 almost two years ago 'It's not an easy...

Media Headliner: Why Brooks relishes giving GNM a global reach.(Tim Brooks)(Guardian News & Media)
August 1, 2008... Tim Brooks is well aware of the need to maintain standards when expanding the Guardian brand overseas, Ian Darby writes. Events have moved at whirlwind pace since Tim Brooks was appointed the managing director of Guardian News & Media...

Media Lifeline: Neil Fox.
August 1, 2008... From filling in for Tarrant to lording it over London with his Magic breakfast show, revenge is sweet for Foxy. October 2001: Having been at Capital since 1987, and having built a career as one of the station's most popular DJs via the...

Media Perspective: In the pitch or on the beach, grab your chances by the Tail.
August 1, 2008... Ah, summer in adland. While the rest of the country is sharpening its buckets and spades, digging out the After Sun and wondering how early to get up to beat the traffic on the M4, adland is working. Or more specifically, adland is phoning...

Media: All about ... Search marketing.(Company rankings)
August 1, 2008... Dark art or boring necessity? Alasdair Reid is prospecting for digital gold. Google 'Frederick Marckini' and the top-ranked result sends you off to an iProspect.com page outlining every member of the iProspect senior management team......

Media: Things we like.(GQ's)(briefs)
August 1, 2008... Music download service Rawrip A new music download service is being launched that promises to give 100 per cent of the sale of each track to the labels or artists. The service, called Rawrip (www.rawrip.com), also helps users discover new...

Media: Double Standards - Is it time to choose a specialist mobile agency?(Yodel)(Mobext)(Interview)
August 1, 2008... Two mobile pioneeers on why it's a good idea to get in at the ground floor of this young medium. MICK RIGBY - CHAIRMAN, YODEL - What services does your agency provide? Yodel is about effective mobile advertising strategy and...

The World: Olympics advertising - more bronze than gold.
August 1, 2008... Home-grown Beijing 2008 advertising is generally disappointing, while outsiders play it cautiously, Ella Fitzsimmons says. High hopes, massive monetary investment, dedication and, yes, the occasional glimmer of talent put to great use, but...

Editorial: O&M can look forward to interesting times ahead.(Ogilvy & Mather Worldwide Inc.)(Editorial)
August 1, 2008... To suggest that the Ogilvy Group wasn't exactly spoiled for choice when it picked Miles Young to succeed Shelly Lazarus as its global chief executive is not to be disrespectful. The boss of Ogilvy & Mather's Asia-Pacific operations has not...

Editorial: Can Co-op make itself heard on ethics?(Co-operative Group (CWS) Ltd.)(Editorial)
August 1, 2008... The Co-operative Group - once a still, small voice when it came to promoting ethical behaviour - is planning a pounds 50 million ad relaunch to reassert its stance. These days, however, it risks being drowned out by all the other companies...