Campaign articles from August 2007

Campaign archives from August 2007

AMV and PHD share NHS Direct ad brief.(Brief article)
August 31, 2007... NHS Direct has appointed Abbott Mead Vickers BBDO and PHD to handle its pounds 2 million advertising and communications planning brief. The agencies triumphed following a three-way shoot-out, handled by COI, against WCRS and Carat, and St...

EasyJet switches ad account to Publicis.(easyJet Airline Company Ltd.)(Brief article)
August 31, 2007... EasyJet, the low-cost airline, has appointed Publicis to its roster, with a brief to work on its integrated account across Europe, including the pounds 15 million UK advertising business. The news will come as a blow to Ogilvy Group,...

IPG faces High Court showdown.(Interpublic Group )(Brief article)
August 31, 2007... Barnett Fletcher brings legal case against Interpublic Group over alleged financial misrepresentation. Interpublic Group is facing fresh allegations in an upcoming UK court case relating to the handling of its finances. The case, due...

Tories seek agency for general election task.(Brief article)
August 31, 2007... David Cameron's Conservative Party is approaching agencies with a view to holding a pitch for its general election advertising account. Andy Coulson, the former News of the World editor who was recently named as the director of...

'Jingle king' Rod Allen passes away.(Obituary)
August 31, 2007... Adland pays tribute to the Allen Brady & Marsh co-founder and brains behind iconic campaigns such as 'gotta lotta bottle'. Rod Allen, the co-founder of Allen Brady & Marsh, and the creator of some of the most famous advertising jingles of...

Green Inventions in creative shop hunt.(Brief article)
August 31, 2007... Green Inventions, the carbon offsetting company, is on the hunt for a creative agency to raise awareness of the services it offers to large corporations. A number of London-based shops have been approached with a communications brief....

Harris signed as Wunderman creative chief.(Dave Harris)(Wunderman Worldwide)(Brief article)
August 31, 2007... Dave Harris, the former creative partner and founder of Lida, has been appointed as the executive creative director of Wunderman. Harris replaces Steve Harrison, the worldwide creative director and co-founder of Harrison Troughton...

Titan signs pounds 100m rail deal extension.(Titan Outdoor)(South West Trains stations)(Brief article)
August 31, 2007... Titan Outdoor has continued its run of contract wins by signing a seven-year pounds 100 million extension to its deal with South West Trains stations. The new contract will see Titan sell poster and digital sites, plus sponsorships and...

De Vere Hotels gives brand task to Albion.(De Vere Hotels & Leisure Ltd.)(Brief article)
August 31, 2007... De Vere Hotels, the hotel and leisure chain that includes the Village Leisure Resorts and Brighton's Grand Hotel, has appointed Albion to its pounds 3 million creative account. Albion was awarded the business without a pitch. The...

BMB poaches Doman and Heartfield.(Beattie McGuinness Bungay)(Matt Doman and Ian Heartfield)(Brief article)
August 31, 2007... Beattie McGuinness Bungay has poached Matt Doman and Ian Heartfield, barely a year into their tenure as a senior creative team at Fallon. Doman and Heartfield created the 2006 Cannes Grand Prix-winning 'noitulove' spot for Guinness while...

Leo Burnett names new head of digital.(Leo Burnett Company Inc. appointed Gray Sycamore)(Brief article)
August 31, 2007... Gray Sycamore, the head of The Marketing Store's digital development division, is moving to a new role overseeing digital advertising at Leo Burnett and Arc. As the director of digital, Sycamore will be based at Arc and will oversee the...

Innocent reopens talks with ad agencies.(Brief article)
August 31, 2007... Innocent is once again talking to advertising agencies, just weeks after it cancelled its pitch and retained Lowe London on its pounds 4 million above-the-line account (Campaign, 20 July). The fruit smoothie and juice brand has scheduled...

Rocket scoops Toshiba's pounds 5m consolidated UK media.
August 31, 2007... Toshiba has consolidated its pounds 5 million UK media planning and buying account into Rocket, the PHD-owned agency. Rocket, which previously handled planning and buying for the computer division of Toshiba, will now also take on the...

The Week: Advertising News - TfL bans vibrator ad on Tube.(Transport for London )(Brief article)
August 31, 2007... Transport for London has banned an Ann Summers ad campaign for the Rampant Rabbit vibrator from appearing on the Tube network. Although the campaign was passed by the Advertising Standards Authority, TfL said it believed the content, which...

The Week: Advertising News - Haka meaning explained.(Brief article)
August 31, 2007... Adidas' latest 'impossible is nothing' ad will feature four New Zealand All Blacks explaining the meaning behind the Haka, the traditional Maori dance performed before every game. The 60-second ad, created by 180 Amsterdam, features the All...

The Week: Advertising News - Ads don't spoil gameplay.(Brief article)
August 31, 2007... Ads do not spoil or interrupt the enjoyment of playing computer games, according to recent research from the Internet Advertising Bureau. In the survey of 3,575 UK-based gamers, 52 per cent said they had seen an in-game ad in the past 12...

The Week: Advertising News - Cartoon creators strike deal.(Brief article)
August 31, 2007... Viacom has agreed to give the creators of South Park a 50 per cent share of any digital advertising revenues earned when the show's content is aired on the internet and mobile phones. Matt Stone and Trey Parker are likely to earn around...

The Week: Advertising News - Food spots boost films.(Brief article)
August 31, 2007... Consumers are more likely to go to see a film that has been advertised as part of a food ad, rather than as a standalone one, a new report from the market research company IMMI revealed. According to the report, people who saw a TV ad for...

The Week: Media News - C4 pulls Celebrity BB plug.(Big Brother)(Channel 4)(Brief article)
August 31, 2007... Channel 4 has temporarily dropped the next series of Celebrity Big Brother following the racism row involving Shilpa Shetty earlier this year, which resulted in The Carphone Warehouse pulling out of its sponsorship of the programme. As part...

The Week: Media News - Parsley quits as City A.M. ed.(David Parsley)(editor)(Brief article)
August 31, 2007... David Parsley has quit as the editor of the London business freesheet City A.M. for family reasons. Parsley has edited the paper since its launch in September 2005. David Hellier, the paper's news editor, will take over as acting editor until...

The Week: Media News - Hachette unveils new title.(Brief article)
August 31, 2007... Hachette Filipacchi UK is launching a new annual title, Elle Decoration Collections. It will launch on 12 September, and is designed to be a guide to the best new designs from the past 12 months. Its launch will be cross-promoted in the...

The Week: Media News - Virgin puts faith in US shows.(Brief article)
August 31, 2007... Virgin Media's Living TV has bought two new US drama series, Jerry Bruckheimer's legal show Justice and the casino thriller Viva Laughlin, which guest-stars Hugh Jackman, in a bid to hold on to viewers. The company hopes such signings will...

The Week: Media News - Kevin Howard joins Smooth.(GMG Radio launch Smooth radio station and appoints Kevin Howard)(Brief article)
August 31, 2007... GMG Radio is to launch its sixth Smooth radio station, Smooth North East England, on 8 January and has appointed Kevin Howard as its programme director. Howard joins from UTV Radio, where he was a regional programme director

The Week: Media News - July cinema attendance up.(Brief article)
August 31, 2007... Films including Harry Potter and the Order of the Phoenix, The Simpsons Movie and Transformers have helped push up July cinema admissions to their highest levels since records began in the 60s. Admissions in July rose by 33.7 per cent...

The Week: Media News - Five unveils autumn roster.(Brief article)
August 31, 2007... Five's autumn schedule will feature a live crime show presented by Donal MacIntyre, who will investigate the rise in street violence, burglaries and law-breaking across the UK, as well as new US comedy shows that include Californication...

The Week: Media News - Metro in distribution rise.(Brief article)
August 31, 2007... Metro will increase its distribution by 250,000 copies from 1 October, as first revealed in Campaign (29 June).The owner of Metro, Associated Newspapers, will be distributing an extra 205,000 copies in London, with the remaining 45,000 spread...

The Week: Media News - Spectator in ABC increase.(Audit Bureau of Circulations)(Brief article)
August 31, 2007... The Spectator's circulation rose for the tenth consecutive six-month period in the first half of the year, according to delayed figures from the Audit Bureau of Circulations. The political magazine recorded sales of 73,204 between January and...

The Week: BBC football pundit Ian Wright is latest Asda ad star.(Brief article)
August 31, 2007... Ian Wright, the BBC pundit and former Arsenal and England footballer, is the latest celebrity to appear in Fallon's ongoing campaign for Asda. Comprising ten spots, the new instalment, which launches on 3 September, promotes Asda's fresh...

The Week: Best of the blogs.
August 31, 2007... WORK LESS, DRINK MORE There's no nice way of putting this. But I suspect our newfound earnestness and sobriety are inimical to the business of building great brands. Might we be more valuable to our clients if we worked less and drank...

The Week: Online News - Mail buoyed by ABCEs.(Audit Bureau of Circulations Electronic)(Brief article)
August 31, 2007... In their first appearance in the Audit Bureau of Circulations Electronic figures, the Daily Mail and The Mail on Sunday have emerged as the second most-read online newspapers, with nearly 12 million unique users in July. Guardian Unlimited...

The Week: Online News - More women on the net.(Survey)(Brief article)
August 31, 2007... Ofcom's latest report, the UK Communications Market survey, has revealed that women aged between 25 and 34 spend 20 per cent more time online than their male counterparts. It also found that the over-50s now account for nearly 30 per cent of...

The Week: Online News - Ads to target web users.(Facebook is set to expand its advertising system)(Brief article)
August 31, 2007... Facebook is set to expand its advertising system in the autumn, and will allow advertisers to target users based on information given on their personal profiles, according to a report in The Wall Street Journal. The social networking site...

The Week: Online News - Outcry at HSBC U-turn.(Hongkong and Shanghai Banking Corporation Ltd.)(Facebook Inc.)(Brief article)
August 31, 2007... More than 3,000 students have joined a Facebook group to fight HSBC, which is charging graduates with overdraft fees despite promising a three-year grace period. The students were originally offered an interest-free overdraft of up to pounds...

The Week: Online News - Search charter unveiled.(Internet Advertising Bureau and the Direct Marketing Association have teamed up to launch marketing best-practice charter)(Brief article)
August 31, 2007... The Internet Advertising Bureau and the Direct Marketing Association have teamed up to launch the UK's first search marketing best-practice charter. To comply, search engine marketing companies must fulfil a number of requirements, including...

The Week: City News - Heinz revenues up.(Financial report)(Brief article)
August 31, 2007... HJ Heinz has reported a 9.1 per cent increase in revenues for the first quarter of 2007 to dollars 2.25 billion (pounds 1.12 billion) from dollars 2.06 billion (pounds 1.025 billion) last year. In Europe, sales increased by 12 per cent to...

The Week: City News - Doubts over Burch's exit.(Steve Burch quits from Vigin Media Group Ltd.)(Brief article)
August 31, 2007... Steve Burch, the Virgin Media chief executive who left the company last week, had played no part in the company's sales process since 7 June, according to documents released to US financial regulators. Burch left for 'family and personal...

The Week: People News - Miller eyeing Emap arm.(Sir Robin Miller fund a bid for Emap communications)(Brief article)
August 31, 2007... Sir Robin Miller, the former group chief executive of Emap, is considering a bid for the company's consumer magazine division, according to The Sunday Telegraph. Miller has reportedly approached private equity groups to help fund a bid for...

The Week: People News - Arc hires Parkman/Marr.(Tim Parkman)(Charis Marr)(Brief article)
August 31, 2007... Arc UK has hired Tim Parkman and Charis Marr to join its client services team. Marr will head accounts including HBOS, Guinness and Argos, and joins after four years in Sydney working for The Campaign Palace and Leo Burnett. Parkman will lead...

The Week: Advertising Reviews - TDA wins charity brief.(Brief article)
August 31, 2007... The Parkinson's Disease Society has hired TDA to handle its pounds 2 million creative account for the next three years. The agency won the account after a four-way pitch, and will launch its first activity next month

The Week: Advertising Reviews - Quiet Storm nets food tasks.(Brief article)
August 31, 2007... Kerry Foods has consolidated the pounds 4 million advertising business for its Richmond brand range, Porkinson Sausages and Mr Brain's Faggots into Quiet Storm without a pitch. The agency already works on Kerry Foods' Mattessons range. Kerry...

The Week: Media Reviews - GMG Radio reviews media.(Brief article)
August 31, 2007... Guardian Media Group Radio is holding a pitch for its media buying account, currently held by Brilliant Media. The review will be led by John Myers, the chief executive of GMG Radio, and Helen Dickinson, the group marketing manager, and comes...

The Week: DM Reviews - FSA hunts for DM agency.(Brief article)
August 31, 2007... The Food Standards Agency has launched a review of its pounds 2 million direct marketing account and aims to appoint a roster of three agencies to create DM, outdoor, promotional and experiential campaigns Earlier this month, the FSA...

The Week: Govt rejects proposed 9pm watershed for alcohol ads.(Brief article)
August 31, 2007... The Government has ruled out introducing a 9pm watershed for alcohol ads on television following calls from Alcohol Concern and MPs. This week, the pressure group warned children were being exposed to ads during programmes such as The...

The Week: i-Q - The Internet Question - What's adland's biggest cliche?(Brief article)
August 31, 2007... Cars and mountain roads - there's more than enough of those knocking around and, really, how many people who buy 4x4s live the life of Crocodile Dundee? - Double Ambitious Super slow-motion effect. It really is a bit boring now. You get...

The World: Chicago - DDB appoints Rick Carpenter as chief executive.
August 31, 2007... DDB has appointed Rick Carpenter to the role of president and chief executive of its Chicago office. He replaces Dana Anderson, who stepped down in August to spend time with her family. This is the latest role in Carpenter's 18-year...

The World: New York - Nancy Hill quits Lowe after one year as CEO.(Brief article)
August 31, 2007... Nancy Hill, the chief executive of Lowe North America, is leaving the agency, just over a year after she joined. It is understood that she is departing the role without a job to go to. Rather than appointing a replacement, Lowe's...

The World: Hong Kong - Yahoo!'s Chinese net action falls foul of WHO.(Brief article)
August 31, 2007... The World Health Organisation is instigating legal action against Yahoo! over its involvement in handing over e-mail and IP addresses to the Chinese government, which led to the imprisonment of two internet users. The WHO says it has...

The World: Beijing - China vows to ban all tobacco advertising by 2011.(Brief article)
August 31, 2007... China, home to more than 350 million smokers, is to ban tobacco promotion by 2011. The ban will cover advertising, DM and sports sponsorship. It is estimated that about one million people die from tobacco-related illnesses in China every...

The World: Shanghai - Nippon Paint puts pounds 12m media up for review.(Brief article)
August 31, 2007... Nippon Paint has confirmed it is putting its pounds 12 million Chinese media planning and buying account out to pitch. The company has informed Starcom, its incumbent agency, that it will not be asked to take part. The pitchlist will...

The World: New York - DeCourcy takes over digital strategy at TBWA.(Brief article)
August 31, 2007... TBWA\Worldwide has appointed Colleen DeCourcy to the newly created role of chief digital officer. DeCourcy, who will be based in New York, will take responsibility for TBWA's digital strategy across a number of clients, including Nissan,...

The World: New York - Champniss to quit entertainment role at MPG.(appointment of Guy Champniss at Media Planning Group UK)(Brief article)
August 31, 2007... Guy Champniss, the global director of branded entertainment at Media Planning Group, is leaving the agency. He joined the Havas-owned shop in April 2005, taking on responsibility for overseeing MPG Entertainment, as well as other...

The World: Paris - Bollore raises stake in Havas to almost 32 per cent.(Brief article)
August 31, 2007... According to Reuters, during August, Vincent Bollore, the Havas chairman, has bought 5.17 million Havas shares, or 1.2 per cent of the group, increasing his direct or indirect stake to nearly 32 per cent. Furthermore, regulatory and...

The World: Dhaka - BBDO signs deal with QAK to move into Bangladesh.(BBDO Worldwide Inc.)(Brief article)
August 31, 2007... BBDO has entered the Bangladeshi market by setting up a partnership with a local agency called QAK. Based in Dhaka, the operation will be called BBDO QAK and will be headed by AKM Mahiuddin, the QAK chief executive. The agency will...

The World: Hong Kong - TBWA to revamp eBay brand in Chinese market.(contracts of TBWA\China and EBay Eachnet)(Brief article)
August 31, 2007... EBay Eachnet, the China-based online auction site bought by eBay in 2003, has appointed TBWA\China to its creative account, following a three-way pitch against undisclosed agencies. The agency has been briefed with revamping the brand in...

The Work: New campaigns - UK.
August 31, 2007... XBOX - BOXHEAD CREDITS Project: Boxhead Client: Monique Bernds, head of channel marketing, Xbox Brief: Demonstrate the benefits of the new Xbox Live Vision camera Creative agency: AKQA Writer: James Hilton Art director: James...

Pitch update.(DDB London)(Brief article)
August 31, 2007... DDB London has pulled out of the ongoing Heinz pitch, leaving Abbott Mead Vickers BBDO as the bookies' favourite to scoop what must be one of the tastiest domestic accounts of the year. Last week's strategic pitch - described by one agency as...

New-business rankings: 31 August 2007.(Table)(Company rankings)
August 31, 2007... Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost gained ...

Hotline: Pfizer calls a review of Viagra account.(Brief article)
August 31, 2007... Pfizer has called a review of the multimillion-pound pan-European advertising account for Viagra. The pharmaceuticals giant has shortlisted three agencies to pitch for the business, with a result expected next month. Pfizer is in the process...

Hotline: Nick Smith emerges as candidate for role at ITV.(Brief article)
August 31, 2007... Nick Smith, the group managing director of Accenture Marketing Sciences, has emerged as a candidate for the vacant role of managing director of sales and marketing at ITV. However, the broadcaster dismissed reports linking Smith to the post...

Hotline: Red Brick Road enlists tennis veterans for Tesco campaign.(contracts of Bjorn Borg and John McEnroe )(Brief article)
August 31, 2007... The Red Brick Road has enlisted the tennis veterans Bjorn Borg and John McEnroe for its latest Tesco campaign. The ad, which sees the two sports stars in a race to complete their shopping, aims to promote the supermarket's 'one in front'...

Hotline: M&C Saatchi appointed by PC World.(M&C Saatchi London)(Brief article)
August 31, 2007... M&C Saatchi has been appointed by PC World to handle a pounds 4 million advertising push for Philips, Advent and EI System computer products. The agency, which is the incumbent on the main PC World account, won the briefs after a pitch...

Hotline: Cdp-travissully poaches planning director from Saatchi.(appointment of Joanna Bartholomeou)(Saatchi & Saatchi)(Brief article)
August 31, 2007... Cdp-travissully has poached Joanna Bartholomeou from Saatchi & Saatchi to be its planning director. Bartholomeou will oversee planning on Canon and GNER. She replaces Julian Delamain, who moved to Ogilvy Advertising in July

Hotline: MFI signs as sponsor of ITV1's Hell's Kitchen.
August 31, 2007... MFI has signed as the sponsor of the ITV1 series Hell's Kitchen, which returns in the autumn. The deal includes broadcast and online sponsorship

Hotline: Mediaedge:cia scoops Freeview account.(Brief article)
August 31, 2007... Mediaedge:cia has scooped the media planning and buying account for Freeview. The agency won the business following a final shoot-out against Carat, in a process handled by the AAR. The agency's first work will be an integrated campaign that...

Hotline: Johnston Press to invest in its digital operations.
August 31, 2007... Johnston Press is to invest pounds 10 million in its digital operations this year. Tim Bowden, the chief executive of Johnston Press, indicated his plans after the group reported a 4.8 per cent fall in operating profit to pounds 96.7 million...

Hotline: Jonathon Porritt to speak at Applied Green conference.(Sustainable Development Commission)(Conference news)(Brief article)
August 31, 2007... Jonathon Porritt, the director of Forum for the Future and chairman of the UK Sustainable Development Commission, has agreed to speak at Campaign's Applied Green conference on 3 October. The one-day event, in partnership with Eurostar, will...

Close-Up: Live issue - An iconic agency at the very height of its power.(Collett Dickenson Pearce)(Company overview)
August 31, 2007... In his new book on the golden age of advertising, Sam Delaney meets the men behind two of CDP's most influential ads. Collett Dickenson Pearce in the late 70s was the best ad agency to work at in the world. Amid a climate of hedonistic...

Close-Up: Live issue - Should staff defect to digital agencies?
August 31, 2007... Are staff in traditional ad agencies right to join the rush to get digital experience, Kunal Dutta asks. Those who recall the frenzy of the last dotcom rush could be forgiven for wondering if history was repeating itself. This year...

Close-Up: 24 hours with ... Kai-Lu Hsiung, RSA Films.
August 31, 2007... Name: Kai-Lu Hsiung Job: Managing director, RSA Films Professional mission: Remember we are all very fortunate Personal mantra: Stay healthy and happy 6.30am Turn BlackBerry on and check e-mails. Nice script in for Stuart Rideout...

Close-Up: Live issue - It's all about the work - the charity work, that is.
August 31, 2007... Agencies should be more vocal about the good they and their staff do for charities and their communities, Lucy Aitken says. Advertising is under attack on a number of fronts, but the power of advertising to effect social change is...

Media Perspective: Destroying CRR isn't likely to happen for ITV any time soon.(Contract Rights Renewal)(Michael Grade)
August 31, 2007... Just like a camp hobbit attempting to shake off the greasy attentions of an obsessed Gollum, ITV has spent endless hours plotting an escape from the Contract Rights Renewal remedy. And it just might be granted some hope by the Office of Fair...

Media Forum: Do ads on YouTube impress?
August 31, 2007... Will Google's new stance on display win over brands? Google's announcement that it is going to carry display advertising on YouTube, the site it bought for dollars 1.65 billion in October 2006, may have given rise to a few smirks in the...

Media: Chatter.
August 31, 2007... 'As others take fewer risks, then by taking more, we stand out from the crowd. I think Channel 4 still does take most of the risks.' - Channel 4's director of television, Kevin Lygo, unveils a 'creative overhaul' of the channel 'Oh dear....

Media Headliner: From rock bands, five and lads' mags ... to Aegis.
August 31, 2007... Having followed a serious education with a colourful career, David Pullan's latest move has raised eyebrows. David Pullan has spent most of his adult life creating and building entertainment brands. He pushed rock bands during his early...

Media Lifeline: OMD Group.(Omnicom Group Inc.)
August 31, 2007... The company has undergone a number of structural changes and group launches over the past few years. March 2004: OMD creates a new group structure encompassing OMD UK and Manning Gottlieb OMD. Nick Manning, the MG OMD chief executive,...

Media Perspective: Research needs to be treated like any brand experience.(Column)
August 31, 2007... What would you think of a brand that rounded up dozens of its best and most influential customers, shoved them in a dreary room for a couple of hours, confused them with obtuse questions and odd drawings and then sent them on their way with...

Media: All about ... Commercial radio figures.
August 31, 2007... Digital has given radio a necessary shot in the arm. At the beginning of 2007, you would have struggled to find a positive story about commercial radio in the UK. Ad revenues were down by 5 per cent in 2006 and the market leader, GCap,...

Media: Things we like.(briefs)
August 31, 2007... THE BARGAIN HUNTER COLUMN Carol Midgley's Bargain Hunter column in The Times' Saturday magazine is always a good read. Her witty, down-to-earth commentary invariably hits the spot. Last week, she wrote about the wastefulness of bottom...

Media: Double Standards - Commercial radio does battle in the heartlands.(dialogue with Paul Jackson of Virgin Radio Ltd. and with Mark Story of Emap Radio Ltd.)(Interview)
August 31, 2007... The latest Rajar figures show listening is up, but there is more to the story, as DAB, DTV and online play their part. PAUL JACKSON, CHIEF EXECUTIVE, VIRGIN RADIO - What do the latest Rajar figures tell us about the state of UK...

The World: Japan's backroom baron steps into the spotlight.
August 31, 2007... When Tsuneo Watanabe, the Cannes Media Person of the Year, finally gives an interview, people listen. The shoguns who head Japan's privately owned media companies like to keep low profiles. None more so than Tsuneo Watanabe, the chairman...

The World: Insider's View - South Africa.
August 31, 2007... The country has its share of problems, but consumers are aware of advertising in a way that eludes brands in more developed countries. Global marketers and their brands may eye Africa - and specifically South Africa, given it's one of the...

Editorial: Consumers will demand green promises are kept.(Editorial)
August 31, 2007... It's not easy being green, as Kermit the Frog famously once sang Now BP has just had an uncomfortable and potentially costly reminder of the fact. The oil giant, which has made much of its 'Beyond Petroleum' branding position, has...

Editorial: Planners: honest and modest, if a bit slow.(Editorial)
August 31, 2007... What refreshing honesty is to be found in the feature on page 24, in which a crop of leading planners tell the story behind the first ad brief they ever wrote. 'I'd hesitate to call these ads in any way mine,' Neil Dawson says of his efforts...

Opinion: Perspective - Why adland's finest don't want to go into politics.
August 31, 2007... So the slightly ruffled David Cameron and his Conservative cohorts are looking for an advertising agency. Hang on, didn't Labour kick off its search for an ad agency earlier this month? What's going on? There must be an election looming. ...