Campaign articles from August 2006

Campaign archives from August 2006

NI appoints shops for freesheet debut.(News International )(Brief article)
August 4, 2006... News International Freesheets has appointed United London to handle creative for the launch of thelondonpaper, its afternoon freesheet, on 18 September. Michaelides & Bednash has also been appointed by News International and will supply...

AMV loses anti-smoking brief after 22 years.(Abbott Mead Vickers BBDO)(Brief article)
August 4, 2006... Abbott Mead Vickers BBDO's 22-year relationship with the Department of Health's anti-smoking campaign has come to an end after a nine-month pitch. Miles Calcraft Briginshaw Duffy and Farm are now expected to split the high-profile pounds...

Abbey seeks direct marketing agency.(Abbey National PLC)(Brief article)
August 4, 2006... Abbey has kicked off a search for a DM agency to handle its UK account. The bank is thought to have hired the AAR to draw up a longlist of agencies to pitch for the business, held by Tequila\London. Abbey's purchasing department is also...

McCann and Euro in TUPE legal dispute.(Euro RSCG Worldwide Inc.)(McCann Erickson)(Transfer of Undertaking Protection of Employment)(Brief article)
August 4, 2006... Euro RSCG's Reckitt win could lead to employment law test case for UK shops. Euro RSCG London and McCann Erickson are set to lock horns in the first high-profile confrontation over controversial new employment laws. The battle centres...

Evans gives advertising task to Leith London.(Brief article)
August 4, 2006... Evans, the Arcadia-owned fashion retailer, has handed its above-the-line account to Leith London. The agency, which this week announced it was changing its name to Farm following its merger with the agency in June, won the business after a...

Travis Perkins calls pitch for CRM brief.(Customer Relationship Management)(Brief article)
August 4, 2006... Travis Perkins, the DIY and building materials supplier, is searching for a direct marketing agency. The company has asked the AAR to handle the process. A longlist of agencies has been contacted and a brief is being issued. Travis...

Burberry opens talks with digital agencies.(Burberry Group PLC)(marketing agreements)(Brief article)
August 4, 2006... The luxury fashion retailer Burberry is in talks with a number of agencies about its digital advertising account. It is understood to have asked online specialists to provide ideas on how it can use digital channels to promote its range of...

Industry stars line up for Big Thinking.(Brief article)
August 4, 2006... More than 20 of the industry's most respected practitioners, including Simon Thompson of Motorola and Greg Nugent of Eurostar, will speak at The Battle of Big Thinking, an Account Planning Group conference supported by Campaign. The...

Dermalogica set to launch UK ad drive.(search for creative and media agencies)(Brief article)
August 4, 2006... Dermalogica, the US skincare brand, is approaching creative and media agencies ahead of a major UK consumer advertising campaign. The brand has traditionally shunned advertising in favour of word-of-mouth recommendation, but is said to want...

Citibank hunts Euro shop.(Brief article)
August 4, 2006... The bank seeks agencies for pounds 8m pan-European launch of Equity First product. Citibank International is looking beyond its incumbent, Fallon, and has approached three rival agencies to pitch for a pan-European brief. Estimated to...

The Mill prepares to buy back 3i's stake.(Long Acre Partners)(contracts)(3i Group PLC)(Brief article)
August 4, 2006... The London-based post-production company The Mill has appointed the investment bank Long Acre Partners as it prepares for a potential secondary buyout or initial public offer. The visual effects outfit is looking to end its relationship...

EHS and WWAV split Barclays direct task.(Brief article)
August 4, 2006... Barclays has consolidated its pounds 20 million UK direct marketing account into EHS Brann and WWAV Rapp Collins. The agencies triumphed in a four-way pitch to secure their places on the roster. Proximity London and The Marketing Store were...

Isobel loses npower to Beattie McGuinness Bungay.(marketing agencies)(Brief article)
August 4, 2006... Npower is understood to have appointed Beattie McGuinness Bungay on a short-term basis following the energy supplier's split from Isobel. Isobel, which has handled the pounds 10 million creative account for the past two years, was also...

HarperCollins seeks digital agency partner.(HarperCollins Publishers Inc.)(Brief article)
August 4, 2006... HarperCollins, the News Corporation-owned book publisher, is looking to appoint a digital agency. The brief is understood to focus on how it can make its content available via channels such as blogs, mobile phones and podcasting. The...

Reviews increasingly focus on digital.(contarcts ofad agencies)(Brief article)
August 4, 2006... Research by the AAR has exposed a significant dip in the number of ad agency pitches, but a phenomenal increase in the digital market. Figures compiled by the AAR show that the number of ad agency reviews in the first six months of 2006 was...

AMV launches joint venture with Stream.(Abbott Mead Vickers BBDO)(Stream International Holdings Inc.)(Brief article)
August 4, 2006... Abbott Mead Vickers BBDO is launching a division of the Omnicom brand entertainment specialist, Stream. The agency has signed a joint-venture deal in a bid to offer all of its clients instant access to branded entertainment solutions. ...

Edwards moves to MG OMD client role.(Manning Gottlieb OMD)(Steve Edwards)(appointment)(Brief article)
August 4, 2006... Manning Gottlieb OMD has bolstered its management team with the hiring of the MediaCom director Steve Edwards. Edwards joins Manning Gottlieb as the head of client service and will form part of an eight-strong board at the agency, headed by...

Karmarama picks up History Channel.(marketing agreements)(Brief article)
August 4, 2006... Karmarama has scooped the through-the-line account for the History Channel following a three-way pitch. The review, which was handled by the AAR, saw Karmarama beat Isobel and Kitcatt Nohr Alexander Shaw to secure the pounds 1.5 million...

COI reports an pounds 11m decline in media spend.(Central Office of Information)(Brief article)
August 4, 2006... COI's media spend fell by pounds 11 million last year to pounds 154.7 million, according to its annual report, out this week. The 2005 to 2006 report also revealed that departments which bought media through COI made record savings, cutting...

Direct Line retains Geronimo on DM account.(direct marketing)(Brief article)
August 4, 2006... The Direct Line insurance brand has concluded its hunt for a direct marketing agency and has retained Geronimo on its pounds 5.6 million account. The agency defended the business in a pitch against Archibald Ingall Stretton, Craik Jones...

Mother to develop Cowshed campaign.(Brief article)
August 4, 2006... Cowshed, the spa and beauty products range owned by the Soho House Group, has handed Mother the brief to develop a brand campaign. The appointment, which was made without a pitch, will see Mother create press and cinema work for the brand....

Unilever finalises global roster.(Dare)(MRM Worldwide)(Brief article)
August 4, 2006... The FMCG giant names Tribal DDB, OgilvyOne, MRM Worldwide and Dare as chosen digital shops. Unilever has completed its search for a roster of global digital agencies and has appointed four shops to work across all its brands. Tribal DDB,...

Modem Media joins Samsung roster.(Samsung Company Ltd.)(marketing agreements)(Brief article)
August 4, 2006... Samsung is understood to have appointed Modem Media to its digital marketing roster following a competitive pitch against undisclosed agencies. Modem will work on an initial project for the electronics giant to redesign its UK website and...

Rise nets Cutty Sark advertising account.(Rise Communications)(marketing agreements)(Brief article)
August 4, 2006... The whisky brand Cutty Sark has appointed Rise Communications to work on its communications strategy across international markets. Rise will evaluate the financial contribution of the brand's communications activity. The work will cover all...

Prudential consolidates pounds 20m account into MediaCom.(Brief article)
August 4, 2006... The Prudential Group has consolidated its pounds 20 million media planning and buying business into MediaCom. The task covers the Prudential, Egg and M&G Investments brands. MediaCom was already the incumbent on the pounds 12 million Egg...

Cheethambell and VCCP net DWP brief.(Department for Work and Pensions)(Brief article)
August 4, 2006... The Department for Work and Pensions has appointed VCCP and Cheethambell JWT to work on its pounds 7 million benefit fraud account. In a new move for the DWP, which generally targets the perpetrators of benefit fraud, VCCP's portion of the...

JWT London creative team defects to CHI.(Clemmow Hornby Inge)(appointment)(Brief article)
August 4, 2006... Clemmow Hornby Inge has poached the creative team Matt Collier and Wayne Robinson from JWT London. Collier and Robinson joined JWT in 1999 and rose to become directors at the agency. The pair will work across all of CHI's clients, which...

Michael Baulk joins Cedar Communications.(appointment)(Brief article)
August 4, 2006... Michael Baulk, the former chairman and chief executive of the Abbott Mead Vickers BBDO Group, is taking on a new role as the non-executive chairman of the customer publisher Cedar Communications. Baulk, who left AMV in June after 20 years,...

Media Forum: Is Barb keeping up with digital?(Broadcasters' Audience Research Board Ltd.)
August 4, 2006... Can Barb meet the changing needs of the new media landscape, Alasdair Reid asks. Barb is 25 years old this week. Happy Birthday. It has been a lively old quarter-of-a-century. When Barb took over from the previous television audience...

Media: Chatter.
August 4, 2006... 'People will time-shift their viewing to miss ads. Clients are up to speed. London agencies are caught on the hop. New York is way ahead of us.' - Steve Henry, the TBWA\London executive creative director, feels UK agencies have catching up to...

Media: BSkyB adds 77,000 subscribers.
August 4, 2006... BSkyB added 77,000 subscribers in the three months to the end of June, It also reported a full-year increase in pre-tax profits of 1 per cent to pounds 798 million. Nearly one-fifth of Sky customers, 1.5 million subscribers, now have Sky+.

Media: Clare Salmon joins the board of Thinkbox.(appointment)(Brief article)
August 4, 2006... Clare Salmon, ITV's director of marketing, has joined the board of the TV marketing body Thinkbox. She replaces Gary Digby, the managing director of ITV Sales, on the board.

Media: Teletext set to expand its sport content.(betting and editorial services for Coca-Cola Football Championship)(Brief article)
August 4, 2006... Teletext is set to expand its sport content with the launch of a betting and editorial section devoted to the Coca-Cola Football Championship. The pages will provide fans with the latest team news including transfer speculation, match reports...

Media: IPC Media launches NME-branded digital radio station.(Brief article)
August 4, 2006... IPC Media is launching an NME-branded digital radio station. Its plans to broadcast the station on NME.com, digital radio and digital TV. The launch will be a rival to Emap's Kerrang!, Q and Mojo offerings.

Media: Challenge signs exclusive deal with Miss World Organisation.(Zeal Television)(Brief article)
August 4, 2006... Challenge, the light entertainment channel, has signed an exclusive deal with the Miss World Organisation and Zeal Television to bring the 56th Miss World 2006 competition to TV screens across the UK.

Media: ITV1's worst ever monthly ratings performance.(ITV Network Ltd. ITV1)(companies share in the market)(Brief article)
August 4, 2006... ITV1 had its worst ever monthly ratings performance in July. The station attracted a share of 16.8 per cent for the four weeks to 30 July. This compared with a 20.2 per cent share for July 2005.

Media: TCS Media hires David Price to join senior management team.(appointment)(Brief article)
August 4, 2006... TCS Media has hired David Price to join its senior management team. Price has spent the past seven years heading the Waitrose, Norwich Union and Homeform accounts at BrandConnection.

Media: LBC radio station set to increase its audience.(Brief article)
August 4, 2006... The LBC radio station is set to increase its audience by a potential 17 million via the DAB digital radio network. LBC 97.3 FM, which is currently heard in London on FM and DAB digital radio, will also be broadcast on DAB to the North-West,...

Media: The Independent to publish motoring guide this Saturday.(Brief article)
August 4, 2006... The Independent will publish a 52-page motoring guide as part of a two-part campaign for Toyota this Saturday. The supplement, supported by e-mail alerts and online activity, will include recipes by Gary Rhodes and a guide to short breaks.

Media: Nicola Jones is leaving ids.(resignations)(Brief article)
August 4, 2006... Nicola Jones, the head of client development at ids, is leaving the sales house. Jones is launching her own corporate coaching business, which will specialise in working with people in media. She joined ids five years ago after spells at Clear...

Media: Emap Automotive relaunches Car magazine.(Brief article)
August 4, 2006... Emap Automotive is relaunching Car magazine. From its September issue, Car will appear in a new, 'square' format. The title will also have a greater emphasis on features and photography at the expense of price listings and news pages. The...

Media: Emap's Kerrang! launches WAP service.(wireless internet access)(Brief article)
August 4, 2006... Emap's Kerrang! station in the West Midlands is launching a WAP service that will allow listeners to access information about their favourite bands via mobile phones.

Media: Martin Corke to head new centralised sales unit.(Correction notice)
August 4, 2006... Martin Corke, the commercial director at Associated Northcliffe Digital, will be heading its new centralised sales unit, not Martin Clarke as stated in last week's Campaign.

Media Headliner: Alfonso Rodes maintains dynasty's low profile.
August 4, 2006... MPG's new chief executive could be forced into the limelight by Vincent Bollore's expansion plans, Alasdair Reid writes. They certainly do things differently at Media Planning Group. All the other major planning and buying networks have...

Media: Lifeline - MTV.(Chronology)
August 4, 2006... The network is celebrating its 25th birthday but is closing VH2 and launching a multiplatform channel. 1981: Determined to prove right from the off that subtlety is not necessarily going to figure among its many virtues, MTV launches in the...

Media: Perspective - Initiative's success in recent pitches is more than just luck.
August 4, 2006... A couple of years ago, Initiative London put out a little promotional film to support its new 'expect more' positioning. It featured agency staff doing their stuff to the tune of Queen's Don't Stop Me Now. Jerry Hill, the chief executive...

Media: All about ... The launch of BT Vision.
August 4, 2006... Can the telecoms giant's new service crack the TV market, Ian Darby asks. In the old days, when the utilities had monopolies, you knew where you were with BT. Salt-of-the-earth characters such as Bob Hoskins coaxed us into spending more...

Media: Things we like.(British Sky Broadcasting Group PLC. Sky Active launches into the broadband market.)(BBC's sport website provides realistic images of the faces of England cricketers.)(Blog advertising for Sony.)
August 4, 2006... NTL:TELEWEST'S 'CLEAR' ACTIVITY Sky's recent launch into the broadband market was mightily impressive, but the response of ntl:telewest has been equally so. It immediately placed national press ads explaining its offer and gently...

Media: Double Standards - 'I stare into space and sigh during the ad breaks'.(Interview)
August 4, 2006... Two mischievous drivetime DJs who swapped jobs claim they are now happy in their natural homes. LUCIO - DRIVETIME DJ, CAPITAL - What's the secret of a good drivetime show? It's the end of the workday for most people, so it's the...

Media: Strategy Analysis - Giving exclusivity to Nokia gig-goers.
August 4, 2006... Brand: Nokia Client: Simon Lloyd, head of marketing, Nokia Brief: Re-engage target audience Target audience: 16- to 24-year-olds Budget: Small - tasked to find an affordable solution AGENCIES Media: MediaCom Creative: Haygarth...

Media: A moment with Marquis.
August 4, 2006... Ah! Summer! Season of holidays and corporate jollies: Lords, the Open, Cannes, Wimbledon, the World Cup, the Grand Prix - knee- deep in advertising and marketing invitees every one. Or are they? Some companies now boast a Calvinistic...

The World: New York - CBS faces fine over 2004 Superbowl incident.(Brief article)
August 4, 2006... CBS is paying a dollars 550,000 fine as a result of Janet Jackson's controversial 'costume malfunction' during the 2004 US Superbowl. However, the broadcaster is only paying the fine as a pre-requisite for legal action, and plans to...

The World: New York - Cosper and Roane get executive roles at Publicis.(appointment of Eric Cosper and Simeon Roane)(Brief article)
August 4, 2006... Eric Cosper and Simeon Roane have been appointed as the executive vice-presidents and creative directors of Publicis New York. For the past two years, the duo have been the group creative directors at Publicis West, Seattle, where they...

The World: Tallinn - Aegis buys Mediapool and relaunches it as Vizeum.(Brief article)
August 4, 2006... Aegis is acquiring Mediapool, the second-largest media agency in Estonia, and relaunching it as Vizeum. The deal, for an undisclosed sum, is subject to regulatory approval, but is expected to be completed by the end of August. It signals...

The World: Hong Kong - Beretta takes on vice-president post at Grey.(appointment of Fernando Beretta )(Brief article)
August 4, 2006... Fernando Beretta (pictured), the former head of Grey Worldwide Latin America's Procter & Gamble business, has been named as the regional vice-president for account management at Grey Greater China.

The World: Hong Kong - Publicis appoints Sheena Jeng.(appointment of Sheena Jeng)(Brief article)
August 4, 2006... Publicis has appointed Sheena Jeng, the current chief executive of its Taiwan office, as the chief executive of its Greater China operation. She has been brought in to replace the previous agency head, Neil Hardwick, who, along with the Beijing...

The World: Tokyo - Unilever calls dollars 120m media review across Japan.(Brief article)
August 4, 2006... Unilever has called a review of its estimated dollars 120 million media planning and buying business in Japan. The review is the FMCG giant's third in an ongoing process in the region. A Taiwanese review is expected by the end of the year....

The World: New York - Student purchases New York Observer for dollars 10m.(Jared Kushner)(Brief article)
August 4, 2006... Jared Kushner, a 25-year-old law student, has become America's youngest media mogul after buying the New York Observer. Despite not having yet finished his degree, Kushner, the son of a wealthy real-estate developer, bought the newspaper...

The World: Paris - Publicis Groupe adds BOZ to healthcare division.(Publicis Groupe acquired BOZ)(Brief article)
August 4, 2006... Publicis Groupe has purchased BOZ, a French healthcare communications agency. It will now become part of the Publicis Healthcare Communications Group. The acquisition of BOZ adds a third arm to PHCG, which already includes Medicus Paris...

The World: Warsaw - Starcom wins pounds 20m Kompania Piwowarska media.(appointment of Kompania Piwowarska )(Brief article)
August 4, 2006... Kompania Piwowarska has reappointed Starcom to its pounds 20 million media planning and buying account just seven months after switching to Macroscope OMD. Boguslaw Biszof, the marketing vice-president at Kompania Piwowarska, said in a...

The World: Mumbai - Network Advertising resigns Jet Airways business.(Network Advertising )(Brief article)
August 4, 2006... Network Advertising in Mumbai has formally announced its resignation from the Jet Airways business. The agency has handled the company's creative and media duties since 2000. The business is estimated to be worth pounds 6 million. ...

The World: Hong Kong - TBWA's Merryfield to oversee Asia-Pacific region.(appointment of John Merryfield )
August 4, 2006... John Merryfield (pictured), the chief creative officer of TBWA\Tokyo, is taking on an expanded role to cover the entire Asia-Pacific region. He will work closely with Keith Smith, TBWA's regional chairman, and take a place on the regional...

The World: Why Droga enjoys being in control of his destiny.(Dave Droga)
August 4, 2006... Dave Droga might miss London but he is relishing the new creative freedom that Droga5 is giving him, Ann Cooper writes. Until recently, trying to set up a confab with the peripatetic David Droga invariably meant making do with a few...

The World: Insider's view - US.
August 4, 2006... TV networks need to deal with fragmented and time-shifted audiences and putting a price on digital options. Tom Sassos looks at the future of the upfront season. For many years, the TV networks have been able to increase their rates while...

Close-Up: Live issue - Marcoms giants dabble in social networking.(IPG)(Facebook)
August 4, 2006... Following IPG's acquisition of 0.5 per cent of Facebook, John Tylee asks why the holding companies are being so cautious. Five years ago, they barely existed. Today, social networking sites are growing at a relentless pace. And the...

Close-Up: Why Nikki Crumpton left Fallon to join McCann.(McCann Erickson-London; Fallon London)(Interview)
August 4, 2006... What tempted a Fallon veteran of eight years to move to a shop with a lesser creative reputation? James Hamilton finds out. Excited and nervous probably best describes how Nikki Crumpton must feel as she eyes her imminent move to McCann...

Close-Up: Live issue - Do brand consultancies offer value?
August 4, 2006... Are ad agencies or brand consultancies best placed to drive a client's strategy? Noel Bussey reports. Last week, Bartle Bogle Hegarty took the bold step of resigning the pounds 50 million global Sony Ericsson account because it didn't...

Close-Up: 24 hours with ... Robert Campbell, United London.
August 4, 2006... Name: Robert Campbell Job: Creative director, United London Professional mission: Save the world from toxic advertising Personal mantra: Fuck 'em if they can't take a joke 8.30am I jump on my Harley Davidson and head for work. People...

Editorial: 'Political' clients should be able to use television.(Editorial)
August 4, 2006... How can it be right that a company such as BP is allowed to use TV to convince politicians and other opinion-formers that it cares about the environment, while a charity is denied space on the same medium to question such claims? The answer is...

Editorial: Can Fallon make bigger bang than 'balls'?(Editorial)(Brief article)
August 4, 2006... How do you trump Sony 'balls'? You find a derelict tower block, pack it with 70,000 litres of paint, acquire an armoury of cluster bombs and mortars and film the explosion. Fallon had better hope such a big bang will cause Sony TVs to fly off...

Opinion: Perspective - Brands must adapt to thrive in new social networks.(Peter Friedman )
August 4, 2006... Peter Friedman says he is taking advertising back to its roots Which seems odd coming from someone who honed his marketing skills in Silicon Valley, admits to e-mailing his son even when they are in the house together and has you wondering if...

Opinion: On the Campaign Couch ... with JB.
August 4, 2006... Q: I'm an MD in an agency, and have been for about a year. I now deal with a lot more of our European and global bosses and have recently realised that when they get to a certain seniority level they start to pronounce Ts as Ds. So everything...

Diary: On the QT ..(Orange sent hundreds of boxes of specially prepared biscuits as gifts.)(Wieden & Kennedy Amsterdam has a new weblog.)
August 4, 2006... The free gift has long been a staple of many marketing departments as businesses attempt to gain stand-out from their competitors. Over the years, there have been some absolute crackers arriving at Diary Towers, but Orange's latest freebie...

Diary: Fully working sundial.(Brief article)(Book review)
August 4, 2006... This novel, fully working sundial was created by Leo Burnett in the US and highlights the tasty treats available on the McDonald's breakfast menu, with handy suggested times for consumption of the items on display. For anyone interested,...

Diary: IPod doctors struggle to restore taste to Burnett.(Brief article)
August 4, 2006... Back in London, there seems to be a musical sickness spreading through the Kensington Village offices of Leo Burnett. To deal with the problem, two of the agency's finance guys, Phil Atkins and Jamie White, have opened up a surgery, calling...

Diary: Clients' pitch paranoia is sheer madness at times.
August 4, 2006... Paranoid clients beware: tampering with pitch briefings in order to disguise that you are embarking on a review can often backfire and rarely achieve the desired effect. Every agency that's ever pitched has an anecdote about the lengths to...

Diary: A field of nightmares for DDB's Hovis creative duo.(Brief article)
August 4, 2006... Sometimes making ads is a dangerous business. They don't even have to be spectacular, stunt-filled spots or filled with killer animals to present danger to life and limb. Nope, they can be for something as innocuous as Hovis. Shot in the...

Diary: Pick of the Week - St Luke's/Clarks.(Brief article)
August 4, 2006... Noel Bussey is left with a sentimental glow after watching the latest ad for Clarks from St Luke's: 'Oh the fun you could have with just a balloon and your own keepy-uppy ability. Granted, my skills were never as good as the boy in the ad...

Diary: Turkey of the Week - Leo Burnett/Daz.(Brief article)
August 4, 2006... Claire Billings is completely bemused by Leo Burnett's greyhound ad for Daz: 'Apart from the fact that the soap opera rip-off idea is older than I am, the jokes are lame - 'looks like a washout' one man says, when talking about his...

Diary: Water-cooler monitor.(Fallon's follow-up )(Tony Blair legislation)(VCCP's Coke Zero)(Chart)
August 4, 2006... WHAT TOPICS HAVE THE INDUSTRY BEEN DISCUSSING THIS WEEK THE TALK TIME SPENT From the published photos and home videos on the 4 hrs 23 mins internet, Fallon's follow-up to...

Search Uncovered: The online treasure hunt.
August 4, 2006... As search marketing becomes increasingly mature and sophisticated, Deborah Bonello explains that search technology could soon have an impact on the way that TV and radio advertising is made and targeted. If you are a brand and you do not...

Scandinavia: Special report.(Brief article)
August 4, 2006... It's difficult not to be slightly envious of the Scandinavians. OK, so they spend half the year in darkness (with a high suicide rate to show for it), it's a touch colder in winter and they're cut off from the rest of Europe. But it's not...

Scandinavia: The rules of Nordic exposure.
August 4, 2006... Nordic regulators are stricter than those of any other democracy, yet the region's ad industry tends to accept the rules and get on with it, Mark Johnson writes. No-one likes being regulated, least of all the creative industries, which...

Scandinavia: The kings of digital.(Industry overview)
August 4, 2006... Why is Scandinavia such a global powerhouse on the digital ad scene, Pippa Considine asks. There is no doubt that Scandinavian digital agencies punch above their weight on the global stage. Four of the world's top-ten digital creatives are...