Campaign articles from August 2005

Campaign archives from August 2005

Billetts sells to Thomson in pounds 13m deal.(Thomson Intermedia PLC)(Brief Article)
August 5, 2005... John Billett nets almost pounds 10 million as Thomson looks to build its media offer. Billetts, the media auditing and marketing consultancy company, has been bought by the media monitoring company Thomson Intermedia in a deal worth up to...

Sainsbury's new strap: 'Try something new today'.(advertising contracts)(Brief Article)
August 5, 2005... Abbott Mead Vickers BBDO's first major campaign for Sainsbury's since being reappointed to the account in April will use the line: 'Try something new today.' Sainsbury's decided to dispense with its 'Making life taste better' strapline...

BMB appoints David Bain fourth partner.(Beattie McGuinness Bungay)(Brief Article)
August 5, 2005... Beattie McGuinness Bungay has hired its fourth partner, signing David Bain as its planning partner, barely two months after he joined Saatchi & Saatchi as its global head of strategy. His move to BMB will see him working alongside the...

Leo Burnett to resign S&N to handle Beck's.(Scottish & Newcastle PLC)(Brief Article)
August 5, 2005... Leo Burnett is set to resign its pounds 8 million Scottish & Newcastle account in order to take up InBev's pounds 1.2 million Beck's business. Burnett handles the Beck's account in the US through its Chicago office, and was requested to...

News Int prepares for freesheet launch.(Stefano Hatfield joins News International)(Brief Article)
August 5, 2005... Rupert Murdoch's News International has signalled its intention to bid for the London free afternoon newspaper contract by appointing a senior journalist from the free newspaper publisher Metro International. Stefano Hatfield will join...

Ofcom fines C4 for product placement.(Channel 4 Television Co.)(Brief Article)
August 5, 2005... Channel 4 has been fined pounds 5,000 by Ofcom for breaching its code on product placement during Richard & Judy. The regulator received complaints from viewers over an item on the programme about the benefits of caffeine, which featured...

Havas beats predictions.(advertising agencies)(Brief Article)
August 5, 2005... The French group's results show revenues have fallen, but not as far as expected. The French advertising group Havas, which earlier this week appointed David Jones as the chief executive of its Euro RSCG Worldwide network, has announced...

Credit Suisse calls pitch for dollars 100m job.(Brief Article)
August 5, 2005... The finance giant Credit Suisse Group is talking to agencies about its dollars 100 million global advertising account. Credit Suisse, which specialises in private banking and asset management, has already drawn up a shortlist and will see...

Leigh Terry walks out of OMD Digital.(Brief Article)
August 5, 2005... Leigh Terry, the head of OMD Digital and a member of its board of directors, is leaving the agency. Terry has quit to move to OMD in Australia. He is joining the agency's Sydney office, where he will take a similar role. Terry is expected...

Sky reports growth in digital subscriptions.(British Sky Broadcasting Group PLC)(Brief Article)
August 5, 2005... James Murdoch, the chief executive of BSkyB and the heir apparent to his father Rupert's News Corporation empire, has reported an 83,000 increase in the number of Sky Digital subscribers in the first quarter of the satellite broadcaster's...

Zoo's Paul Merrill takes global role.(EMAP PLC's Zoo)(Brief Article)
August 5, 2005... Paul Merrill, the launch editor of Emap's Zoo, has been moved to an international role as Emap begins to expand the title abroad. Anthony Noguera, the editor of Arena and a former FHM editor, will take over the responsibility for Zoo in the...

Boots signs BBC for Xmas ad campaign.(Brief Article)
August 5, 2005... Boots has appointed BBC Broadcast to create a series of interactive ads for its Christmas campaign. The hiring follows a pitch process handled by Boots' media planning and buying agency, MediaCom. BBC Broadcast will work closely with...

Euro RSCG London's hold on Matalan under threat as retailer reviews advertising.(Brief Article)
August 5, 2005... The discount clothing retailer Matalan has put Euro RSCG London on notice, just ten months after handing the agency its pounds 10 million advertising account. The review is being overseen by the Matalan marketing director, Claire Bayliss,...

Unicef embarks on DM agency search.(direct marketing)(Brief Article)
August 5, 2005... Unicef is seeking an agency to handle its pounds 5 million UK direct marketing account. Tequila\London inherited the Unicef account when it merged with its sister agency TBWA\GGT in January. The review is part of a statutory process held...

Yorkshire Tea reviews creative work.(Brief Article)
August 5, 2005... Yorkshire Tea, the brand owned by the family-run Taylors of Harrogate, is reviewing its creative account. The brand does not retain an agency, but Taylors of Harrogate has shortlisted three agencies to pitch. Agencies have been asked...

Channel 4 hires Profero for digital planning and buying.(Brief Article)
August 5, 2005... Channel 4 has appointed Profero to handle its digital media planning and buying. Profero won a four-way pitch, which was led by Tracy Blacher, Channel 4's head of marketing for new media. The agency will be responsible for the online...

EasyGroup begins media agency hunt.(Brief Article)
August 5, 2005... EasyGroup is looking for a media agency to handle planning and buying for a range of its businesses. The account, estimated to be worth pounds 2 million, includes easyCruise, easyInternetcafe, easyHotel and easyCinema. EasyJet, easyCar,...

SwitchCo hands AMV pounds 10m business.(Abbott Mead Vickers/BBDO Ltd.)(Brief Article)
August 5, 2005... Abbott Mead Vickers BBDO has picked up the pounds 10 million advertising account for the government-funded working group SwitchCo. The agency succeeded in a pitch against WCRS, JWT and M&C Saatchi. The Haystack Group handled the pitch. ...

Fallon hires Keon as two leave for BBH.(Matthew Keon joined Fallon, Toby Pschorr and Rick Hirst moved to Bartle Bogle Hegarty)(Brief Article)
August 5, 2005... Fallon has bolstered its creative team with the appointment of the FCB London creative director, Matthew Keon, as a senior creative. Meanwhile, two members of Fallon's account team have defected to Bartle Bogle Hegarty. Toby Pschorr, a...

Saatchi & Saatchi's Lee Daley heads launch of Gum global content operation.(Brief Article)
August 5, 2005... Saatchi & Saatchi London is launching a global content operation next month, to be called Gum. The initiative is being led by Saatchis' chairman and chief executive, Lee Daley, but details of the project are under wraps until early...

Post Office seeks publisher for launch of customer title.(Brief Article)
August 5, 2005... The Post Office is holding a pitch to find a publisher to produce its first customer magazine. The organisation has sent a request for information to a longlist of publishing companies, and is now drawing up a shortlist. The...

Emap relaunches glossier Top Sante.(Emap Consumer Media)(Brief Article)
August 5, 2005... Emap Consumer Media has revamped its health and beauty title Top Sante. The monthly magazine, which has undergone a redesign to give it a glossier look, introduces four new sections. These are a plastic surgery section, designed to advise...

Feel Films hires TV comedy director.(Matt Lipsey)(Brief Article)
August 5, 2005... Feel Films has signed Matt Lipsey, the director of the second series of the Bafta Award-winning BBC comedy Little Britain, for commercials representation. Lipsey has spent the year in Australia filming the BBC and Fox TV co-production...

North steps up in cdp-travissully rejig.(promotions for Peter Travis and Simon North)(Brief Article)
August 5, 2005... Cdp-travissully has reshuffled its senior management, promoting Peter Travis to chairman and moving Simon North into Travis' previous role as the chief executive. North joined CDP in 1991 and has been the managing director of the agency...

Blackborn to head PGM in Middle East.(Matt Blackborn, Publicis Groupe Media)(Brief Article)
August 5, 2005... Matt Blackborn, the executive buying director at Starcom Mediavest, is leaving to become the first chief executive of Publicis Groupe Media across the Middle East and North Africa. He will oversee the regional activities of PGM, which is...

Industry bodies create guide to evaluating work.
August 5, 2005... The new set of guidelines will address the thorny issue of agency remuneration. The IPA, along with three other industry bodies, ISBA, the MCCA and the PRCA, has created a best-practice guide to evaluating the work of marketing and...

BAA reviews pounds 500m UK airport contract.(British Airports Authority)(Brief Article)
August 5, 2005... BAA is reviewing the advertising concession for its seven UK airports, currently held by JCDecaux. The contract is estimated to be worth pounds 500 million in advertising revenue. It comprises 1,700 poster sites at Gatwick, Heathrow,...

Core drops ads for Orange radio deal.(Core Digital)(Brief Article)
August 5, 2005... Orange has linked up with Core in a partnership deal that gives it exclusive commercial rights across the GCap digital radio station. The commercial station will become advertising-free to allow Orange to access its programme content,...

Clarification.(ZenithOptimedia's L'Oreal account win valued between dollars 300 million and dollars 350 million)(Brief Article)
August 5, 2005... In Campaign's coverage of ZenithOptimedia's L'Oreal account win in Europe, we estimated the billings on the business to be EUR1.5 billion. Interpublic, the owner of the incumbent agency, Universal McCann, states the account only billed...

Grand Union sets up Hubbub branded content venture.(Brief Article)
August 5, 2005... Grand Union is launching a branded content business named Hubbub and has hired Anna Watkins, a director at Stream, to be the managing director of the operation. Watkins has worked in the field of branded content for nearly four years, most...

Media Forum: Does the City need a free title?(newspaper in London)
August 5, 2005... Is there room in the London market for a financial freesheet, Alasdair Reid asks. Lawson Muncaster, the soon-to-be proprietor of London Business Daily, presumably knows a thing or two about newspapers - and freesheets in particular. ...

Media: Chatter.(O2 Ltd.'s employees' outbursts and Rupert Murdoch on his son Lachlan's probable return in future)(Brief Article)
August 5, 2005... 'I honestly look at you guys and I think you look like pimps. You are prostituting us, the workers.' - An O2 employee and shareholder directs her anger at the board during the mobile phone operator's annual meeting 'There were young people...

Media: PHD Compass wins Butlins account.(Brief Article)
August 5, 2005... PHD Compass has won the Butlins media planning and buying account. Butlins, which is owned by Bourne Leisure, previously used Mediaedge:cia as its media agency.

Media: Primesight signs deal with CB Advertising.(Brief Article)
August 5, 2005... Primesight, the outdoor company owned by Scottish Media Group, has signed a deal with CB Advertising to acquire its 30 backlit poster sites in London. Primesight already owns 15 sites across the capital.

Media: BMW shortlists agencies for media account.(Brief Article)
August 5, 2005... BMW has shortlisted Starcom, ZenithOptimedia and the incumbent agency, Vizeum, to pitch for the media buying for its BMW and Mini brands. The AAR is conducting the review and also organising separate reviews of BMW's planning accounts.

Media: BBC Worldwide appoints managing director of global TV channels.(Darren Childs)(Brief Article)
August 5, 2005... BBC Worldwide has appointed Darren Childs to the new role of managing director of global TV channels. Childs, formerly the senior vice-president of international networks at Sony Pictures Television International, will lead the expansion of BBC...

Media: Consumer Association hires MC&C.(Mike Colling and Co.)(Brief Article)
August 5, 2005... The Consumers Association has hired MC&C to handle media planning and buying for its Which? brand. Direct MediaCom was the previous incumbent on the account.

Media: ITV and Yahoo! sign deal.(Brief Article)
August 5, 2005... ITV and Yahoo! have signed a deal to put the search engine at the top of each page of ITV.com's websites, which cover soaps, football and specific shows. Internet users will be able to search within the ITV sites or extend their search to the...

Media: Five to take Family Affairs off the air.(Channel Five Holdings Ltd.)(Brief Article)
August 5, 2005... Five is taking Family Affairs off the air at the end of the year. The weekday soap, produced by Talkback Thames, will come to an end after eight years and 250 episodes. The broadcaster will use the Family Affairs budget to fund primetime drama...

Media: BBC Magazines and Financial Times Business to join forces.(to launch business magazine, How to be Better Off)(Brief Article)
August 5, 2005... BBC Magazines and Financial Times Business are joining forces to produce a one-off title. The magazine, called How to be Better Off, will be published in September. It will offer practical financial advice and be BBC branded.

Media: The Post Office signs sponsorship deal with Sky Travel.(British Sky Broadcasting Group PLC. Sky Travel)(Post Office Ltd.)(Brief Article)
August 5, 2005... The Post Office has signed a year-long sponsorship deal with Sky Travel to raise awareness of its travel services. A range of programmes on Sky Travel, the 24-hour channel, will carry Post Office branding. The Post Office previously sponsored...

Media: Grazia develops exclusive advertorial campaign for Levi's.(Emap Communications' Grazia)(Brief Article)
August 5, 2005... Emap's Grazia has developed an exclusive advertorial campaign for Levi's autumn collection. It will run throughout the season and will build on the relationship the weekly magazine established with Levi's in the spring.

Media: FHM unveils its Insider Awards.
August 5, 2005... FHM has unveiled its Insider Awards, which will showcase male lifestyle accessories. The event, to take place in September, will be sponsored by the retailer New Look, which is moving into men's fashion.

Media: Uncut celebrates its 100th issue.(IPC Media's Uncut magazine subscription)(Brief Article)
August 5, 2005... IPC Media's Uncut is celebrating its 100th issue, out on 4 August, with a three-night residency of London's 100 Club this week. The line-up will include acts such as Ed Harcourt and Four Tet.

Media: Car magazine redesigns in time for September issue.(Emap Consumer Media redesigns its car magazine)(Brief Article)
August 5, 2005... Emap's Car magazine has redesigned in time for its September issue. The monthly title has introduced a 36-page front section, which brings together news, information and content supplied by readers. The relaunch will be supported by sampling...

Media Headliner: King of the gimmick takes charge of Discovery.(Discovery Networks Europe)(Dan Brooke appointed as the General Manager of Discovery's UK operations)
August 5, 2005... Dan Brooke, once famed for outrageous stunts, is now a pay-TV big-hitter capable of leading the network. These are exciting times for Discovery Networks. Last week, its sponsorship of a top cycling team paid off when its rider, Lance...

Media: Lifeline - United Business Media.(Hollick is to resign from United Business Media)(Brief Article)
August 5, 2005... The restyled company is selling off the last of its consumer media interests 1996: MAI, an investment company that had diversified into media, including the ITV Anglia franchise, merges with United Newspapers, the owner of the Express...

Media: Perspective - Trinity Mirror makes right noises but the sale rumours go on.
August 5, 2005... You've got to feel sorry for media owners, haven't you? First MindShare puts the Daily Mail's nuts in a vice and pulls some major clients out of the paper, then Trinity Mirror, announcing its interim results last week, finds its national...

Media: All about ... Publicis' media operations.
August 5, 2005... Publicis' media networks benefit from a simple model. There's no workable French translation for 'downturn' - that most awkward of Anglo-Saxon business euphemisms. Not in advertising, at any rate. Publicis, which clearly revels in being...

Media: Things we like.(ITV's latest reality show All Star Poker Challenge was addictive viewing)(British Broadcasting Corporation's interesting series about the British coastline)(Great British Beer Festival)
August 5, 2005... - ITV's All Star Poker Challenge ITV's latest reality show, which concluded last Sunday with the England rugby player and Zara Phillips' squeeze Mike Tindall (pictured) emerging triumphant, was addictive viewing. Sporting and minor...

Media: Double Standards - Turning customers and clients on to in-store TV.(Stuart Chambers of Avanti Screenmedia, Spencer Berwin of JCDecaux)(Interview)
August 5, 2005... Two sales directors give their views on why agencies should buy into the emerging medium of retail TV and why shoppers should bother to watch it. STUART CHAMBERS - RETAIL SALES DIRECTOR, AVANTI SCREENMEDIA - Who are your major clients?...

Media: Strategy Analysis - Carling pushes its passion for music.(Carling Live 24: a rock event)
August 5, 2005... Brand: Carling Live 24 Clients: Des Johnson, Martin Coyle and Andrew Constable at Coors Brewers Brief: Raise awareness of Carling Live 24 Target audience: Men aged 18 to 24 in London (with a second event in Manchester) Budget: pounds...

Media: A Moment with Marquis.(the accession or inheritance of family owned businesses and crowns)
August 5, 2005... Margaret Thatcher once proclaimed famously that she would go 'on and on', although, to everyone's relief, she didn't. Tony Blair has generously announced he won't inflict on us a fourth term. But give him a tragedy or two and a microphone, and...

The World: Miami - SCPF to launch office to cater for US Hispanic market.(Segarra, Cuesta, Piug, Fernandez de Castro)(Brief Article)
August 5, 2005... Segarra, Cuesta, Piug, Fernandez de Castro, the Barcelona-based creative agency, is planning to launch its first international office in Miami to cater for the US Hispanic market. Ignasi Piug (pictured), the SCPF co-founder and managing...

The World: Dublin - Launch of Channel 6 postponed until early 2006.(Brief Article)
August 5, 2005... The launch of Channel 6, the Irish youth TV station, has been put back until early next year. The delay will mean the channel, created by the former Carat Dublin head, Pat Donnelly, and the former head of programming at TV3, Michael...

The World: Moscow - Dentsu poised to reopen Moscow office.(Dentsu Tec Inc.)(Brief Article)
August 5, 2005... The Japanese media giant Dentsu is set to reopen its Moscow office four years after it suspended operations in the Russian capital. It cited the stagnant economic conditions that prevailed after the collapse of the former Soviet Union as...

The World: Bangkok - McCann picks up dollars 10 million L' Oreal task.(Universal McCann)(Brief Article)
August 5, 2005... Universal McCann has won the dollars 10 million L'Oreal Thai media account, following a pitch led by Universal's Magna offering, which includes Initiative and FCB, against the incumbent, ZenithOptimedia. The award forms part of L'Oreal's...

The World: Beijing - Dennis Wong replaces Viveca Chan at Grey Global.(Grey Global Group China)(Brief Article)
August 5, 2005... Viveca Chan (pictured), the chief executive of Grey Global Group China, is leaving the network. She will be replaced by the former Leo Burnett China and Hong Kong chief executive Dennis Wong (pictured). Chan, who has been with Grey in Asia...

The World: Los Angeles - Old Navy awards task to Deutsch Los Angeles.(Old Navy Clothing Co.)(Brief Article)
August 5, 2005... Deutsch Los Angeles has been awarded the creative duties for the Gap-owned clothing chain Old Navy's Christmas campaign. Deutsch LA pitched for the business against the San Francisco-based independent agency Eleven Inc. and the New...

The World: New York - Bank of America reviews dollars 600 million account.(Brief Article)
August 5, 2005... The Bank of America has contacted Omnicom and WPP about its dollars 600 million marketing account. The business is currently held by Interpublic and the review comes at a time when speculation is mounting that Bruce Nelson, Interpublic's...

The World: Madrid - Emap launches first international edition of Zoo.(Emap Consumer Media's new weekly men's magazine)(Brief Article)
August 5, 2005... Emap Consumer Media has launched Zoo in Spain, the first international edition of its weekly men's magazine. It will be published in partnership with Focus Ediciones, the Spanish FHM publisher that launched Sie7e (Seven), a Spanish weekly...

The World: Moscow - Lowe appoints Gerry Corish MD for Russia.(Lowe Adventa Moscow)(Brief Article)
August 5, 2005... Lowe & Partners Worldwide has appointed Gerry Corish the managing director of its Russian base, Lowe Adventa Moscow. He joins from BBDO Worldwide, where he held the position of regional director for Russia. Corish began his career in...

The World: Kuala Lumpur - Media Prime set to buy NTV7 TV network.(Brief Article)
August 5, 2005... The Malaysian media giant Media Prime is poised to purchase the debt-laden TV network NTV7, a move that will give Media Prime control of 90 per cent of local TV adspend. The sale will give Media Prime four free-to-air channels, including...

The World: Morris says Isobar is confounding its doubters.(Nigel Morris)(Interview)
August 5, 2005... Aegis' digital umbrella brand is finding its feet faster than many expected. Its worldwide president talks to Alasdair Reid. When Aegis rolled out Isobar as the new worldwide umbrella brand for its digital agencies, there were, it has to be...

The World: Insider's View - South America.
August 5, 2005... South America contains a diverse hotchpotch of cultures that spawn surprising, iconic advertising ideas, Hernan Ponce says. Talking about South America as a homogenous continent seems a rather hard task. I believe that not even the British...

Close-Up: Newsmaker - Passionate Fink takes on M&C's conservatism.(Graham Fink, M&C Saatchi London)
August 5, 2005... Graham Fink's appointment shows that M&C Saatchi is still hung up on the glory of its past, Francesca Newland writes. Graham Fink is exhausted. It's the end of his first day in his new job, one that kicked off with a 6am start. It has not...

Close-Up: Live Issue - Are umbrella campaigns effective?
August 5, 2005... Coca-Cola UK's over-arching campaign has surprised the industry Claire Billings investigates. Coca-Cola has become the latest company to use an umbrella advertising campaign to support its portfolio of brands. After all, how many consumers...

Close-Up: 24 Hours with ... Steve Harrison, Harrison Troughton Wunderman.
August 5, 2005... Name: Steve Harrison Job: Managing partner and creative director, Harrison Troughton Wunderman Professional mission: Find out what's keeping our clients awake at night - and help them with it Personal mantra: Matthew 6 and 7 but, as...

Editorial: Lambrini is unlucky but tough laws are needed.
August 5, 2005... Lambrini is an alcohol brand whose advertising is always likely to attract a disproportionate amount of scrutiny by watchdogs. For one thing, its advertisng is targeted slap bang at young women, a social group deemed to be particularly...

Editorial: Fink hiring shows M&C means business.(M&C Saatchi London's new hire Graham Fink's first job is to retain British Airways PLC's account)(Brief Article)
August 5, 2005... It's a baptism of fire for Graham Fink - no sooner has he accepted the creative director's chair at M&C Saatchi, than he finds himself helping out in the fight to retain the BA global account. Doubtless, there are few lengths the agency...

Opinion: Perspective - Bollore's plan B installs a credible head at Euro.(Vincent Bollore)
August 5, 2005... Vincent Bollore, Havas' new chairman, has used the clarity often inherent in an external perspective to make change. OK, his excellent plan A, the appointment of Jean-Marie Dru as the holding company's chief, didn't come to fruition, but...

Opinion: On the Campaign Couch ... with JB.(Jeremy Bullmore)
August 5, 2005... Surrey Garland, the head of copy at Masius, writes: Dear Jeremy, 100 years or so ago, enterprising media brokers began to offer thoughts on strategy and creativity to add value to the space they brokered. As today's media shops are all...

Diary: On the QT ..(Brief Article)
August 5, 2005... Steve Blamer, the man charged with putting the spring back in FCB's step, detects a much less swinging London ad scene from the last time he was here, as the chief executive of Grey London five years ago. 'When I was here, it was very rock...

Diary: W&K staffer scarred for life by Shoreditch move.(Wieden and Kennedy Inc.)(Brief Article)
August 5, 2005... Finding that your chair has been stolen and that your computer no longer works - that's what happens to most people when they move office. Not so for those crazy chaps at Wieden & Kennedy, though. To lessen the wrench of the move from Soho...

Diary: Is clearer skin worth the clear-as-mud science?(cosmetic companies use pseudo-scientific names to tap consumer ignorance)(Brief Article)
August 5, 2005... Most of us have a tenuous grasp of science, it's true. But are companies taking advantage of our ignorance by coming up with pseudo-scientific names for their ingredients? Consider the evidence. Exhibit A: those TV spots which proudly...

Diary: Mother keeps it surreal on the worldwide web.(Brief Article)
August 5, 2005... The trouble with having a reputation for being off-the-wall is that it's hard to keep it going. However, those crazy horses at Mother seem to manage it somehow. Take the agency's website. Needless to say, it's no ordinary corporate...

Diary: Water-cooler monitor.(topics of discussions in advertising industry)(Brief Article)
August 5, 2005... What topics have the industry been discussing this week? THE TALK TIME SPENT The new Cillit Bang (that's right, Cillit Bang!) ad is 6 days 4 hours the rightful heir to Michael...

Diary: Pick of the week - Hooper Galton/Nando.(Brief Article)
August 5, 2005... Ian Darby thinks Nando's first TV campaign, by Hooper Galton, is a cracker: 'The idea of creating ten-second spots around a shambolic Portuguese cricket team is inspired because it's so unlikely. The executions are well-crafted and the...

Diary: Turkey of the week - Lowe Paris/Cif.(Brief Article)
August 5, 2005... Lowe Paris' latest ad for Cif bathroom cleaner has Larissa Bannister reaching for the off button: 'A man is just about to wash his dirty dog in the bath when the doorbell goes. Once its owner is out of the room, the dog - or rather a...

Mission Incomprehensible.(advertising agencies)
August 5, 2005... A company's mission statement is meant to capture the strengths that set it apart from its rivals, but they often end up as a lecture in corporate double-speak. John Morrish puts ten of adland's finest to the test. Mission statements have...

Lifestage Marketing: Special Report.(Millennium)(Brief Article)
August 5, 2005... No-one likes old age. Except, that is, for a marketing agency called Millennium. Millennium specialises in the grey market and is, itself, no spring chicken. Now in its ninth year, it has 100 staff, clients including Swinton Insurance...

Lifestage Marketing: Death of the age specialist?(Glen Mutel)(Interview)
August 5, 2005... Why would a brand choose an agency that only targets one lifestage? Because they know their market, Glen Mutel says. Advertising today is a complicated business. Creative strategies are researched harder than ever and targeting is more...

Lifestage Marketing: Young Urban Trendsetters.
August 5, 2005... The cities of Tokyo, London, Rio de Janeiro and New York have their share of cool youth. Four creative directors examine how the youth like to live and what brands, if any, figure in their lives. TOKYO So, I'm walking through Roppongi,...

Lifestage Marketing: Tough targets.
August 5, 2005... Different age groups have very different attitudes and responses to advertising. Here, six 'real' people tell us about the advertising, brands and media they love and hate. ALEX DEW, 11 - Lives Chipping Norton in Oxfordshire. ...