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CHI snares pounds 35m Corolla brief.(Clemmow Hornby Inge)
August 26, 2005... Clemmow Hornby Inge strengthens its grip on Toyota with second pan-European advertising task.
Clemmow Hornby Inge has further strengthened its relationship with Toyota, winning the pounds 35 million advertising brief for the Corolla...
BBH signs up Ben Affleck as face of Lynx.(Bartle Bogle Hegarty Ltd.)(Brief Article)
August 26, 2005... Bartle Bogle Hegarty is plotting a radical change of direction in its long-running Lynx campaign, employing the actor Ben Affleck as the star of its new commercial.
The ad, which was directed by Danny Kleinman and shot on location in Los...
Orange revives 'the future's bright' strategy.(Brief Article)
August 26, 2005... Orange is to bring the much-lauded 'The future's bright, the future's Orange' strapline that it launched with 11 years ago, back to the centre of its advertising strategy.
The company, which is owned by France Telecom, is looking to...
ASA rules against racist insurance ad.(Brief Article)
August 26, 2005... The Advertising Standards Authority has become embroiled in a new row over the use of ethnic groups in marketing communications. It has ordered an insurance company to destroy a set of leaflets featuring four black men in a police identity...
COI seeks digital shop for DVLA brief.(Central Office of Information)(Driver and Vehicle Licensing Agency)(Brief Article)
August 26, 2005... COI Communications has kicked off a pitch to find a digital creative agency to handle a three-year online project for the Driver and Vehicle Licensing Agency.
Dare, Profero and Agency. com are believed to have been shortlisted for the...
Chippendale lands Yahoo! media post.(Mark Chippendale)(Brief Article)
August 26, 2005... Ten months after leaving Sky, Mark Chippendale, its former sales director, has re-emerged as the vice-president of media sales for Yahoo! Europe.
In the new role, Chippendale will develop Yahoo!'s media sales strategy and build its...
DDB picks up pounds 3m Cadbury Mini Rolls ad brief.(Brief Article)
August 26, 2005... DDB London has been handed a pounds 3 million project for Cadbury Mini Rolls without a pitch. DDB is developing a television and poster campaign that will be rolled out from mid-September.
The win further strengthens DDB's position on the...
Northern & Shell plans TV launch.(Brief Article)
August 26, 2005... Northern & Shell is working on a television joint venture with Martin Bowley, the chief executive of Amplified.
Bowley is returning to the UK following a three-month stint in the US spearheading the N&S launch of OK!. Melanie Danks, the...
MindShare in line for pounds 83m Motorola.(Brief Article)
August 26, 2005... MindShare is poised to win the pounds 83 million pan-European Motorola media account after a face-off against Carat.
Senior representatives from the two networks met Motorola staff at its US headquarters last week to discuss the global...
Times aims to attract female readers with T2 relaunch.(Brief Article)
August 26, 2005... The Times is revamping its T2 daily supplement in an attempt to encourage more female readers to buy the paper.
T2 will be relaunched as Times2 and increased in size to 32 pages, with a higher proportion of colour pages and new ad...
Profero beats three to Butlins account.(Brief Article)
August 26, 2005... Butlins has handed Profero its digital media planning and buying account following a pitch managed by the AAR.
Profero beat Agency Republic, Media Contacts and Unique Digital to the seven-figure account, previously held by Equator.
...
Amex set to review European agencies.(American Express )(Brief Article)
August 26, 2005... American Express is reviewing its roster of non-core European agencies.
The review, which is being handled by the company's London-based procurement department, will not affect Amex's global agencies, Ogilvy & Mather, OgilvyOne, Ogilvy...
S&N puts cider task out to pitch.(Scottish and Newcastle Breweries PLC)
August 26, 2005... The AAR has drawn up a longlist of agencies to compete for a creative account covering five brands.
Scottish & Newcastle is looking for an agency to handle its pounds 8 million cider brands and is using the AAR to manage the pitch...
Government to tackle illegal roadside ads.(Brief Article)
August 26, 2005... The Government is to crack down on roadside billboards in an attempt to stem the growth of illegal posters.
Ministers will issue new guidelines to local authorities, urging them to remove unauthorised posters after complaints that they...
Discovery launches men's lifestyle channel.(Discovery Real Time Extra)(Brief Article)
August 26, 2005... Discovery Networks Europe has expanded its digital TV offering with the launch of a lifestyle channel, called Discovery Real Time Extra.
The channel, which is available on the Sky platform, is aimed at male viewers. It complements the...
Toyshop Hamleys hires Golley Slater.(Brief Article)
August 26, 2005... The London toy store Hamleys has selected Golley Slater to handle its advertising in the run-up to Christmas and through the January sales.
The work is believed to be worth about pounds 500,000.
Golley Slater won the business, which...
Heineken appoints StrawberryFrog.(Brief Article)
August 26, 2005... StrawberryFrog has won the estimated pounds 40 million global Heineken creative account following a three-way pitch.
The Amsterdam agency emerged successful after going head to head against McCann Erickson. WCRS had been knocked off the...
Managing director Howe departs IDS.(Mark Howe)(Interactive Digital Sales )(Brief Article)
August 26, 2005... Mark Howe, the managing director of IDS, the Flextech TV sales house, has left the company after almost 13 years.
He is leaving without a job to go to and will not be replaced. Instead, James Wildman, the executive director of sales at...
Argos poised to shift pounds 35m account from Euro RSCG to Clemmow Hornby Inge.(Brief Article)
August 26, 2005... Euro RSCG London has lost the pounds 35 million Argos account, which is now set to move to Clemmow Hornby Inge.
The loss comes as a blow to Euro RSCG. The account is estimated to have yielded pounds 2 million in income.
The retailer...
Ebookers chooses SFW to handle CRM.(Stephens Francis Whitson)(customer relationship management)(Brief Article)
August 26, 2005... Ebookers has hired Stephens Francis Whitson, the direct start-up backed by VCCP, to handle its customer relationship management.
The agency, which landed the work without a pitch, will develop communications to deepen the online travel...
Kitcatt Nohr takes Underwired stake.(Brief Article)
August 26, 2005... Kitcatt Nohr Alexander Shaw is strengthening its interactive capabilities by taking a minority stake in the digital agency Underwired.
Underwired will handle electronic customer relationship management for all of Kitcatt Nohr's clients,...
WCRS team wins Aerial for Danish Bacon 'sausages' ad.(Brief Article)
August 26, 2005... The WCRS team of Jane Briers and Dave Cornmell has picked up this month's Aerial Award with an execution for Danish Bacon.
The commercial, entitled 'sausages', is set in a supermarket. A woman asks a shop assistant where the sausages are...
Media Forum: Is Sky One's strategy working?
August 26, 2005... Will its new schedule help Sky make up ground on its rivals, Jane Bainbridge asks.
Sky One is a channel under pressure. Earlier this year, James Murdoch, the BSkyB chief executive, admitted that its ratings had been disappointing despite...
Media: Chatter.(Brief Article)
August 26, 2005... 'It's got blow-jobs, drug-taking and lesbian sex.' - An excited Kevin Lygo, Channel 4's director of programmes, throws fears of treason charges to the wind in his description of the station's forthcoming drama about the late Princess Margaret...
Media: Marketing consultancy Ingram acquires Consumer Dynamics.(Brief Article)
August 26, 2005... Ingram, the marketing consultancy formerly known as The Ingram Partnership, has acquired the US consultancy company Consumer Dynamics and is rebranding it as Ingram New York. It becomes Ingram's first international office.
Media: Moss Bros Hire appoints River Publishing.(Brief Article)
August 26, 2005... Moss Bros Hire has appointed River Publishing to launch its customer magazine following a competitive pitch against six rivals. The magazine will be available free in Moss Bros stores from February 2006 and at consumer wedding shows. It will...
Media: Simon Hills appointed at the Telegraph Group.(Brief Article)
August 26, 2005... Simon Hills, a former IPC group ad sales director, has been appointed director of magazine sales at the Telegraph Group. Hills, who left IPC in June after being passed over for the IPC Sales managing director position, takes on responsibility...
Media: BSkyB unveils channel line-up.(British Sky Broadcasting Group PLC)(Brief Article)
August 26, 2005... BSkyB has unveiled the channel line-up for its forthcoming high-definition TV service, which is due to launch early next year. Sky One, Artsworld, one Sky Box Office channel, two Sky Movies channels and a Sky Sports channel will be available...
Media: ITV creates new on-screen idents to mark anniversary.(Brief Article)
August 26, 2005... ITV has created new on-screen idents to mark its 50th anniversary, which depict long-dead stars and current celebrities mingling at a birthday party. The idents were created by ITV's Network Promotions Unit and break this Bank Holiday weekend.
Media: Hypertag launches low-cost version of its product.(Brief Article)
August 26, 2005... Hypertag, the mobile technology company that allows consumers to interact with poster sites, has launched a low-cost version of its product. The Hypertag 2 can run off battery power as opposed to fixed power. The company claims this will make...
Media: The Wireless Group backs new FM station.(Frequency Modulation)(Brief Article)
August 26, 2005... The radio broadcaster The Wireless Group is backing a new FM station for Kingston-upon-Hull. 106.8 Wyke FM will broadcast for a month until the end of September to an estimated audience of 260,000.
Media: T-Mobile signs deal to sponsor GCap Media's syndicated show.(T-Mobile International AG und Company KG)(GCap Media Plc)(Brief Article)
August 26, 2005... T-Mobile has signed a six-figure deal to be the first sponsor of GCap Media's first syndicated show. The phone company will sponsor Seven, which will run across GCap's newly formed regional network, The One Network. The deal will also...
Media: Wanadoo to launch online car-racing game.(Brief Article)
August 26, 2005... Wanadoo, the broadband provider, is launching an online car-racing game in November. The game offers advertising opportunities on the game billboards and branding of the racing cars. Players will be able to compete against each other for the...
Media: BBC Magazines raises price of Radio Times.(BBC Worldwide Ltd. BBC Magazines)(Brief Article)
August 26, 2005... BBC Magazines is raising the price of Radio Times by 2p to 95p. IPC Media is also set to up the price of TV Times by 5p to 85p. The rises take effect next week.
Media: Elizabeth Arden fragrance to sponsor radio show.(Brief Article)
August 26, 2005... Elizabeth Arden's latest fragrance, Fifth Avenue After Five, is the new sponsor of 95.8 Capital FM's Feelgood Friday Show. The sponsorship launches this weekend and runs for six months. The deal was brokered by Manning Gottlieb OMD's Gail...
Media: Headliner - David Davies insists Grazia is worth the money.
August 26, 2005... The managing director of the six-month-old title says he is winning the battle to convince advertisers.
The red carpet is the new catwalk,' the designer Giorgio Armani is apparently fond of saying. This is the kind of attitude that...
Media: Lifeline - Flextech TV.
August 26, 2005... Rumour has it Telewest is planning to sell the US oil company turned broadcaster
1992: UK Gold launches with the backing of the BBC, Thames TV and a former US oil company called Flextech. The channel screens shows including The Bill,...
Media: Perspective - Howe's departure suggests the future is uncertain for IDS.
August 26, 2005... The departure of Mark Howe from the Flextech TV sales house, IDS, sends the clearest possible message that Telewest is set on selling its Flextech content business.
Although he is far from the most charismatic of the TV sales chiefs,...
Media: All about ... ITV's launch into children's TV.
August 26, 2005... The child-friendly programme strategy is a smart move.
The children's TV market is worth no more than pounds 100 million, so it may seem a little surprising that ITV is launching a channel into a crowded market that already boasts 28...
Media: Things we like.
August 26, 2005... CHANNEL 4'S BRING IT ON GAME
This Ashes series has been one of the most exciting for years but, unless you are Michael Vaughan or Freddie Flintoff, the opportunity to smack the Aussies about doesn't present itself that often. That was...
Media: Double Standards - 'Consumers will dictate digital marketing future'.(Helene Venge)(Levi's Europe)(Interview)
August 26, 2005... Digital is a major growth area with ad agencies trying to get in on the act. Two clients responsible for buying digital work talk about what they get from the internet.
HELENE VENGE - HEAD OF DIGITAL MARKETING, LEVI'S EUROPE
- How...
The World: Minneapolis - Bildsten quits Fallon for top creative job.(Bruce Bildsten )(Brief Article)
August 26, 2005... Bruce Bildsten (pictured), the executive creative director of Fallon Minneapolis, has resigned from the company after almost 21 years.
He is moving to take a position as the creative head at an as-yet-undisclosed agency.
Bildsten was...
The World: New York - Conde Nast set to launch Men's Vogue magazine.(Brief Article)
August 26, 2005... Conde Nast is preparing to launch a male version of Vogue in the US.
Men's Vogue, which will launch as a quarterly, will target 'the guys on the arms of the women who read Vogue', according to a statement released by the magazine's...
The World: Malmo KKR and Permira purchase SBS Broadcasting.(Kohlberg, Kravis, Roberts & Co.)(Brief Article)
August 26, 2005... The private equity companies KKR and Permira have bought SBS Broadcasting, Europe's second-biggest commercial broadcasting group, for 2.1 billion.
The deal, which has been approved by the SBS board, is expected to be completed by...
The World: Vienna - Scholz & Friends picks Joerg Jahn as creative head.(Brief Article)
August 26, 2005... Scholz & Friends has appointed Joerg Jahn (pictured) as the creative head of its Vienna office.
He will take his post in November 2005, and will work alongside the agency's managing director, Peter Kamien.
Jahn worked at Scholz &...
The World: Bangkok - GMM Media plans launch of daily newspaper.(Brief Article)
August 26, 2005... GMM Media is set to break into the Thai newspaper market with the launch of a daily title backed by a budget of dollars 24 million.
Set for release at the end of the year, the as-yet-unnamed title will sit alongside Kom Chad Luek and the...
The World: San Francisco - Office Depot calls review of dollars 95m business.(Brief Article)
August 26, 2005... Office Depot has put its dollars 95 million advertising account up for review.
The office supply chain currently splits its creative duties between BBDO New York, which handles its brand campaign, and Zimmerman Partners, which has the...
The World: New York - David Droga leaves Publicis to set up venture.(Brief Article)
August 26, 2005... David Droga (pictured), the Publicis worldwide chief creative officer, is leaving the network to set up a new creative venture, backed by his current employer.
Droga has been working on the project for the past three months with Maurice...
The World: Amsterdam - KPN Telecom severs ties with FHV BBDO.(Brief Article)
August 26, 2005... KPN Telecom, The Netherlands' biggest advertiser, has fired FHV BBDO from its creative account just two months after three of the agency's directors unexpectedly quit the company.
The telecoms giant cited the resignation of the directors,...
The World: Dubai - Al-Jazeera hires TBWA arm to launch English channel.(Brief Article)
August 26, 2005... The Arabic satellite broadcaster Al-Jazeera has appointed a TBWA offshoot to advertise the launch of the broadcaster's 24-hour English-language channel, Al-Jazeera International.
TBWA\Raad, a Dubai-based subsidiary of the Omnicom-owned...
The World: Sydney - Fidelity International hands Publicis regional briefs.(Brief Article)
August 26, 2005... Fidelity International has moved its regional advertising into Publicis Groupe, following reviews in Australia, Hong Kong, Japan, Korea, Taiwan and Singapore.
The financial services company previously worked with numerous local agencies,...
The World: China cracks down on foreign media ownership.
August 26, 2005... Broadcasters and publishers face increased restrictions on their businesses as the state rolls back reforms.
If 2004 raised hopes among the many foreign broadcasters - such as the BBC, Time Warner and Sony - pressing for access to China's...
The World: Insider's View - New Zealand.(Tourism New Zealand )
August 26, 2005... Agencies bidding for the Tourism New Zealand account cannot afford to ignore the Maori angle, Mario McMillan writes.
As they pitch for Tourism New Zealand's worldwide account, Kiwi agencies are licking their lips. By local standards, it's...
Close-Up: Live Issue - Why COI Communications revamped its roster.(Central Office of Information)
August 26, 2005... Of the 136 agencies that approached COI Communications, only 20 made it on to the creative roster, Peter Buchanan says.
Our greatest challenge in running COI Communications' creative pitch was sifting through the 116 detailed applications...
Close-Up: Jones gambles on restoring fallen FCB London.(Nigel Jones)
August 26, 2005... Taking on FCB's troubled London office is likely to be the 'bigger challenge' Nigel Jones claims he needs.
Nigel Jones, the new chief executive of FCB London, is joining an agency with more than its fair share of problems. This makes the...
Close-Up: Live Issue - Can Heekin reshape Meyer's empire?(Jim Heekin)(Grey Worldwide )
August 26, 2005... The new boss of Grey must bring it out from Meyer's shadow and into the present.
The idea of Jim Heekin being the boss of the Grey network will take a while for a lot of people to get their heads around.
Grey has been Ed Meyer's...
Close-Up: 24 Hours with ... Kirsty Robinson, Marmalde and Marmalade World.
August 26, 2005...
Name: Kirsty Robinson
Job: Managing director, Marmalade and Marmalade World
Professional mission: There has to be a concrete reason, a genuine
function for everything we make, whether it's the magazine, an
exhibition, short film,...
Editorial: Grey needs to redefine its role in the WPP family.(Editorial)
August 26, 2005... If you are looking for omens concerning Jim Heekin's appointment as the head of the Grey network, here are two for starters: his apartment is just four blocks from Grey's Manhattan HQ; he was born in Cincinnati, just like Grey's most...
Editorial: Buoyant magazine sector is heartening.(Brief Article)
August 26, 2005... With newspaper circulations on a gentle slide, radio suffering after a poor first half of 2005 and ITV posting its worst-ever audience share earlier this month, it is heartening to see that the magazine industry is doing rather well (ABC...
Opinion: Perspective - Why reports of the TV ad's demise are unfounded.
August 26, 2005... Over lunch the other day, an agency chief revealed that his children had stored a handful of programmes on Sky+ simply because the ad breaks carried a couple of their favourite ads.
This sounds like a bizarre perversion of the personal...
Opinion: On the Campaign Couch ... with JB.
August 26, 2005... Q: Our agency has come up with a corking creative idea. It can work across all media and make our new client a mint. We'd like a slice of the action by licensing our idea to the client in return for a share of the profits. However, we don't...
Diary: On the QT ..
August 26, 2005... Hands up everyone who knew there was such a thing as an Icelandic best-sellers list? Well, there is.
Those hardy islanders have to curl up with something during those long winter nights. And who is top of the pops at present? None other...
Diary: Heathrow hell for Simon Bolton as mutiny strikes.
August 26, 2005... What a time for British Airways to be calling a pitch: fuming passengers left kicking their heels in marquees at Heathrow for days on end; threats by union chiefs to spread the dispute with its in-flight caterer into a full-scale strike that...
Diary: Steve's 70s suit is a real shamer for FCB's Blamer.
August 26, 2005... Never let it be said that Steve Blamer lacks a sense of humour.
Certainly, Diary wouldn't. We're not even listening to the cruel people who say that taking global control of FCB means you have to be able to appreciate a good joke.
Oh...
Diary: RKCR left in rapture by heavenly Virgin Angels.(Virgin Angels star in an advertising campaign )(Rainey Kelly Campbell Roalfe/Y&R)(Brief Article)
August 26, 2005... Anybody looking for a member of Rainey Kelly Campbell Roalfe/Y&R's account management team on the Virgin Mobile account last weekend would have had to drive to Chelmsford in Essex to find one, because they were all partying hard in the VIP...
Diary: Word, Collins' Blinglish dictionary is nang, blud.(dictionary of Chav-speak (or Blinglish) by Tim Collins)(Brief Article)
August 26, 2005... We all like to think of ourselves as polymaths. The idea of being a master of many different trades is appealing but, unfortunately, it is a trick that very few people manage to pull off.
However, for some reason, the advertising industry...
Diary: Water-cooler monitor.
August 26, 2005... What topics has the industry been discussing this week?
THE TALK TIME SPENT
Will Argos' decision to drop its incumbent, Euro RSCG 1 hr 2 mins
London, from the pitch for its...
Diary: Pick of the week - Leo Burnett/Department for Transport.(an evaluation of the teen road-safety advertisement)(Brief Article)
August 26, 2005... James Hamilton will be looking both ways after watching Leo Burnett's teen road-safety spot for the Department for Transport:
'Chris Palmer's take on the happy-slap genre is a brilliantly simple cautionary tale of road sense and still...
Diary: Turkey of the week - Young Euro RSCG Dublin/11 88 88.(evaluation of the 11 88 88 television advertisement)(Brief Article)
August 26, 2005... Noel Bussey has to hide every time he sees the 11 88 88 television ad by Young Euro RSCG Dublin starring Fran Cosgrave:
'I can't understand how having this 'celebrity' telling me to get a number and change my life in his annoying Dublin...
Why TV advertising will never die.(the challenge in television advertisements is producing advertisements that consumers want to see)
August 26, 2005... Times are changing, but the doom-mongers predicting the imminent death of the TV spot are undere stimating the medium. Larissa Bannister gives some reasons why TV ads will survive in the PVR age.
Prevailing wisdom has been predicting the...
ABC: Launch risks pay off.(Audit Bureau of Circulation)(Industry Overview)
August 26, 2005... Good news for the magazine industry - a clutch of new titles are doing well and growing the market.
The focus of the January-to-June ABCs has been on the various titles launched into the market. Would the enormous marketing budgets...
ABC: Women's Lifestyle.(Audit Bureau of Circulation)
August 26, 2005... All eyes in the women's lifestyle sector were on the two high-profile launches from Emap and Conde Nast. Backed by big spends, both titles made their presence felt and recorded respectable debut ABCs.
Emap's Grazia has shown its critics...
ABC: Women's Weeklies.(Audit Bureau of Circulation)
August 26, 2005... Two entrants have fuelled further growth in the weekly market and have tipped the sector's total circulation over the nine-million mark.
Despite initial market scepticism, ACP-NatMags' Reveal recorded a solid ABC of 273,159 copies. This...
ABC: The Top 100 Magazines.(Audit Bureau of Circulation)(Illustration)
August 26, 2005... At the top of the table, Sky's growing subscriber base brought it small period and year increases, while several new entries, including Pick Me Up and Easy Living, reflected recent launch activity.
TOP 100 MAGAZINES BY CIRCULATION
Rank...
ABC: Men's Lifestyle.(Audit Bureau of Circulation)
August 26, 2005... The weekly titles Nuts and Zoo continued to boost the men's lifestyle sector, as sales of Nuts broke through the 300,000 barrier for the first time.
The IPC Media title built a circulation lead of almost 45,000 over Emap's Zoo, but both...
ABC: Film and Music.(Audit Bureau of Circulation)
August 26, 2005... Music downloading, blogs and digital radio have stimulated more interest in music and both the weekly and monthly titles have been in a position to benefit.
The sector is up 5.8 per cent year on year and most titles enjoyed some of this...
ABC: Computing.(Audit Bureau of Circulation)
August 26, 2005... Sales of console titles were down in the first half, with circulations of Sony-related magazines the hardest hit.
Sony console title sales were down 17.3 per cent year on year, with the market leader, Official PlayStation 2, suffering a...
ABC: Customer Magazines.(Audit Bureau of Circulation)
August 26, 2005... This year, hardly a month has gone by without news of a customer magazine launch, painting a picture of a vibrant sector. The AA announced plans to re-enter the market with RewAArd, which will replace its former titles Q& and Near & Far. The...
ABC: Home and Garden.(Audit Bureau of Circulation)
August 26, 2005... Four of the top five home interest magazines were down period on period and year on year in the January-June ABCs, reflecting the uncertainty over interest rates in the housing and retail sectors.
Ideal Home retains a strong lead despite...
ABC: Teen Magazines.(Audit Bureau of Circulation)
August 26, 2005... The teenage market continued to be a tough one, with sales of both lifestyle and entertainment titles down.
Hachette Filipacchi's Sugar maintained its number-one slot in the sector despite coming under pressure from Emap's Bliss. Bliss...
ABC: TV Listings Titles.
August 26, 2005... The television listings sector received a boost in the first six months of the year, with competition among the main publishers heating up following the launch of IPC Media's TV Easy.
At the top of the table, the battle continued between...
ABC: Motoring Magazines.(Audit Bureau of Circulation)
August 26, 2005... BBC Magazines' Top Gear has overtaken Emap's Max Power, changing the leadership of the motoring sector for the first time in years.
Max Power's sales fell after a misdirected redesign last autumn. Steve Prentic, the title's publishing...
TV: Special Report.(Brief Article)
August 26, 2005... With all the doom-mongering about the television industry in recent months, anyone would think it was close to a dotcom-style collapse. If it's not apocalyptic talk of ad-zapping personal video recorders, it's the splurge of low-rent copycat...
TV: Special Report - Battle of the sales houses.(electronic programming guide may be good for TV viewers, but for channels growing choice means shrinking business.)(IDS wins the Campaign's Broadcast Sales Team of the Year award)
August 26, 2005... How are TV sales houses reacting to the fragmentation of the medium? Maria Esposito investigates.
The ever-expanding electronic programming guide may be good for TV viewers, but for established terrestrial and digital channels growing...