Campaign articles from August 2004

Campaign archives from August 2004

Lowe lines up Wright for global role.(Brief Article)
August 6, 2004... Tony Wright, a British-born senior manager at Ogilvy & Mather in New York, is being courted for a top job at the strife-torn Lowe network. It is unclear what role Wright, the O&M agency's chief strategy and planning officer, will occupy at...

HHCL scoops Bhs as Arcadia calls pitch for Burton business.(Brief Article)
August 6, 2004... Philip Green, the Arcadia Group owner, has picked HHCL/Red Cell to handle his Bhs business and has opened talks with agencies about Arcadia's Burton men's fashion brand. The Bhs agency appointment is being seen as a key factor in Green's...

DDB bids to revive planning heritage.(Appointments)
August 6, 2004... Paul Hammersley, DDB London's newly arrived chief executive and chairman, is attempting to reassert the agency's legendary planning credentials with the appointment of David Hackworthy to the new role of chief strategic officer. In...

The Scotsman goes tabloid as Barclays take over Telegraph.(Brief Article)
August 6, 2004... The Scotsman, the newspaper owned by the Barclay brothers, is set to go compact. The title, which began publishing its Saturday edition in compact form in March, is now expected to become compact on Monday to Friday, following a meeting...

Bowles buys into WCRS with management post.(Brief Article)
August 6, 2004... WCRS has hired the former Lowe managing director, Jeremy Bowles, as part of a restructure that follows the agency's management buyout in April. Bowles and the founding partner Debbie Klein will take over the day-to-day running of the...

IPA asks OFT to look into ITV GMTV bid.(Brief Article)
August 6, 2004... The IPA is demanding that ITV's attempted acquisition of GMTV be referred to the Competition Commission if it attempts to amalgamate its sales operation. ITV is in the process of buying Scottish Media Group's 25 per cent stake in the...

TBWA London opens Upstart operation to handle small clients.(advertising industry)(Brief Article)
August 6, 2004... TBWA\London has launched a new division called TBWA\ Upstart, which is designed to appeal to clients with smaller advertising budgets. Positioned as 'the small agency with big friends', it will target clients with spends of less than pounds...

Govt plans to increase sexual health adspend.(Department of Health)
August 6, 2004... The Government is planning to boost the budget for its campaign on sexual health after admitting there is widespread ignorance of the risks of not using a condom. The Department of Health is considering a major campaign aimed at 18- to...

Ed Meyer in line for pounds 20m as Havas and WPP weigh up Grey.(Grey Global Group chairman and chief executive)(Brief Article)
August 6, 2004... Ed Meyer, the chairman and chief executive of Grey Global Group, as well as its controlling shareholder, could be in line for a pounds 19.5 million windfall if the company is sold. Meyer would also be entitled to perks such as a staffed...

First Plus adds EHS Brann and Starcom Mediavest to roster.(Brief Article)
August 6, 2004... First Plus Financial, a division of Barclays, has appointed a new roster of agencies. Starcom Mediavest has won the pounds 6 million media planning and buying account and EHS Brann has picked up creative. Creative was handled by the J....

Sales increase sees Metro post second quarterly profit.(Brief Article)
August 6, 2004... Metro International has recorded an increase in sales and profit, despite heavy investment in entering the New York market. The group, which operates in 15 countries, boosted its year-on-year sales by 50 per cent to dollars 145 million for...

IPC's Nuts tipped as victor in ABCs.(magazines' debut readership, Audit Bureau of Circulations)
August 6, 2004... IPC's Nuts is expected to trounce Emap's Zoo when the Audit Bureau of Circulations releases the two rival magazines' debut readership figures next week. Early ABC predictions suggest Nuts will enter at number two below the market-leading...

Douglas and Hollis quit radical.media to launch company.(Stuart Douglas, Jon Hollis, advertising services)(Brief Article)
August 6, 2004... The @radical.media directors Stuart Douglas and Jon Hollis are leaving the production company to form their own outfit with the freelance producer Richard Martin. The new company, which has yet to be named, is expected to be based at the...

Four duos boost JWT creative department.(Brief Article)
August 6, 2004... J. Walter Thompson is strengthening its creative department by appointing four creative teams. The new line-up, which is being implemented by the executive creative director, Nick Bell, is spearheaded by Mike McKenna and Greg Martin, the...

Traffic department falls victim to Euro RSCG streamlining.(Euro RSCG Marketing Services)(Brief Article)
August 6, 2004... Euro RSCG London is axing its traffic department to cut costs but claims the move increase the agency's creative performance. The streamlining, which was confirmed by Ben Langdon, the chairman of Euro RSCG, is intended to keep the agency in...

Hotline: Emap's ABC circulation figures.(Brief Article)
August 6, 2004... Emap's consumer magazines will not include bulk figures in their ABC circulation figures this week in an attempt to give advertisers a more transparent view of their actively purchased copies.

Hotline: Allan Dutton joins Mustoes as marketing director.(Brief Article)
August 6, 2004... Allan Dutton, the marketing director and head of client services at Quiet Storm, is joining Mustoes as its marketing director to head the agency's new-business programme.

Hotline: Christian Aid shortlists agencies.(nonprofit organization )(Brief Article)
August 6, 2004... Christian Aid has shortlisted Wieden & Kennedy, Vallance Carruthers Coleman Priest, Clemmow Hornby Inge and Campbell Doyle Dye to pitch for its pounds 1.5 million account. The incumbent on the business was Euro RSCG London.

Hotline: American Express launches customer magazine across Europe.(Brief Article)
August 6, 2004... American Express is launching its Departures customer magazine across Europe. Published by the American Express Publishing Corporation and Journal International Verlag, the title will be available in four languages and in markets including the...

Hotline: Haymarket Publishing launches monthly entertainment title.(Brief Article)
August 6, 2004... Haymarket Publishing is launching a monthly entertainment title. Tom Dunmore, the editor of Stuff, has been transferred to work on the title.

Hotline: Telenor looking for advertising agency.(Brief Article)
August 6, 2004... Telenor, the Norwegian telecoms group, is looking for an advertising agency to launch a global campaign as it plans to move into new markets.

Hotline: Porsche reviews its media planning and buying.(Brief Article)
August 6, 2004... Porsche is reviewing its media planning and buying. The business is currently held by Radar Media.

Hotline: Tim Kirkman to leave Hachette Filipacchi.(Brief Article)
August 6, 2004... Tim Kirkman, the head of sales at Hachette Filipacchi, has confirmed he is leaving to pursue other interests. The advertising department will be led by the commercial directors Cath Ware and Clare Dempster until a replacement is found.

Hotline: Camden council seeks antisocial behaviour orders.(Brief Article)
August 6, 2004... Camden council is seeking antisocial behaviour orders against executives at the flyposting company Diabolical Liberties following complaints from residents and businesses. The orders carry a penalty of up to five years' imprisonment.

Hotline: Creative team to leave Partners Andrew Aldridge.(Brief Article)
August 6, 2004... The creative team of Phil Holbrock and Liam Donnelly is leaving Partners Andrew Aldridge to join Hall Moore CHI.

Hotline: IPA Advertising Effectiveness Awards.
August 6, 2004... A record 53 agencies have entered this year's IPA Advertising Effectiveness Awards. It follows a decision to scrap the rule barring non-member agencies from entering. It will allow more comprehensive case histories to be submitted for...

Hotline: Energy drink Shark appoints Vinnie.
August 6, 2004... The energy drink Shark has appointed Vinnie, the agency founded by the former Leagas Delaney creative chiefs Ian Ducker and Will Farquhar, to handle the creative assignment on its UK account. Media arrangements have yet to be finalised.

Hotline: Dennis Publishing reveals title of new car magazine.(Brief Article)
August 6, 2004... Dennis Publishing has revealed that its new car magazine, operating under the name Project Squirrel, will be called Test Drive Monthly.

Hotline: Jeans for Genes awards media account to Vizeum.(Brief Article)
August 6, 2004... Jeans for Genes, the charity responsible for the 'dress down Friday' initiative, has awarded its media communications account to Vizeum.

Hotline: ITV Sales makes two appointments.(Brief Article)
August 6, 2004... ITV Sales has made two appointments following the departure of Mark Butterfield, the head of advertiser relations. Alex Plumb joins from McCann Erickson, where she was an account director, and Jane Carroll joins from MediaCom, where she was...

Hotline: Darren Venn joins Fox Advertising.(Brief Article)
August 6, 2004... Darren Venn, the former marketing manager of the Football Association, has joined Fox Advertising, the sports marketing division of the Formation Group football business. Venn joins as the director of commercial affairs.

Hotline: Thirty-one students pass TV production knowledge course.(Brief Article)
August 6, 2004... Thirty-one students from 20 agencies have passed this year's TV production knowledge course run by the IPA. The course for production assistants covers contractual, legal and insurance issues.

Kit Kat to drop 'have a break' slogan.(Brief Article)
August 6, 2004... 'Have a break, have a Kit Kat', one of the UK's most familiar advertising slogans, is being dropped after almost half a century because it is no longer stimulating sales of the chocolate-covered wafer. From now on, the brand will be...

Ethnic communities want poster images with familiar theme.(Brief Article)
August 6, 2004... ForeSite, the Portland Outdoor research arm, has conducted what it claims is the first survey into the impact of outdoor advertising on ethnic communities. With the co-operation of Clear Channel's Adshel, Portland ran a six-sheet campaign...

Sky boosts marketing budget to fuel growth.
August 6, 2004... James Murdoch, the chief executive of BSkyB, is increasing the company's above-the-line marketing spend by up to 50 per cent in order to kick-start growth for the pay-TV giant. Announcing a new target of ten million subscribers by the end...

CHI promotes Slater to new-business role.(Brief Article)
August 6, 2004... Clemmow Hornby Inge has promoted the account director Ben Slater to the position of new-business director. Slater, 28, takes up his new role with immediate effect. He takes over from Sarah Gold, who will now concentrate on her joint...

Honda launches Dream customer magazine through River Publishing.(Brief Article)
August 6, 2004... Honda is launching a customer magazine to target owners of its cars, motorcycles and power equipment. The car manufacturer has appointed River Publishing to launch the magazine, which will be mailed to Honda customers each quarter. ...

Cisco appoints MBA to develop business campaign in Europe.(Brief Article)
August 6, 2004... Cisco Systems, the world's largest internet provider, has appointed MBA to develop a pan-European campaign aimed at its business audience. MBA won the pitch against a number of undisclosed agencies and has been briefed to create an above-...

MediaCom Scotland lands consolidated Executive business.(the Scottish Executive)(Brief Article)
August 6, 2004... The Scottish Executive has appointed MediaCom Scotland to handle its pounds 6 million media planning and buying account. Feather Brooksbank previously held the business but the account is moving following a review by the executive of its...

National commercial radio increases share.
August 6, 2004... National commercial radio had a strong second quarter as its share of listening rose to more than 10 per cent. The launch of several national digital channels and a rise in talkSPORT's share of listening helped boost national commercial...

ITV autumn schedule opts for drama.(Brief Article)
August 6, 2004... Nigel Pickard, the director of programmes at ITV, has put particular emphasis on event drama in the channel's autumn programming line-up. The schedule is crucial for ITV ahead of the negotiation season; the broadcaster has suffered a fall...

Salty Dog unveils its debut ad campaign from Barrett Cernis.(Brief Article)
August 6, 2004... Barrett Cernis has created advertising for a new potato crisp range that aims to become a national brand. The press and poster campaign, breaking next week, is designed to get Salty Dog into the major multiples and build its appeal among...

Havas posts 0.6 per cent revenue rise for first six months of 2004.(Brief Article)
August 6, 2004... Havas, which has emerged as a possible suitor for Grey Global Group, this week reported a modest return to health after an extended period in the financial doldrums. The Paris-based communications group, the world's sixth largest, has seen...

Daimler pushes its Brabus roadster via mailpack by Rapier.(Brief Article)
August 6, 2004... DaimlerChrysler is promoting its Brabus roadster with a direct marketing campaignthat suggests the car is 'not for the faint-hearted'. Rapier produced the initiative for the roadster, part of the high-performance Brabus marque created by...

Business performance league: 6 August.(Brief Article)(Illustration)
August 6, 2004... Rank Rank Agency Wins Total Total Net this last billings billings billings week week gained lost gained ...

Media performance league: 6 August.(Brief Article)(Illustration)
August 6, 2004... Rank Rank Agency Wins Total Total Net this last billings billings billings week week gained lost gained ...

BBC 1Xtra homes in on street life.(Brief Article)
August 6, 2004... Fallon has created an advertising campaign to promote the BBC's black music digital radio station 1Xtra. The TV spot, breaking this week, is the successor to the much-vaunted 'street music' campaign, which picked up a Grand Prix at the...

BDH TBWA gains all Morrisons business by winning Safeway.(Brief Article)
August 6, 2004... The supermarket chain Morrisons has consolidated all its business into BDH\TBWA by appointing the agency to handle the promotion of its Safeway acquisition. This week's announcement confirms several months of speculation that the two...

Mastercard ad focuses on theme-park fun.(Brief Article)
August 6, 2004... McCann Erickson is continuing the Mastercard 'priceless' campaign with a new television spot. The 30-second commercial, which will air from 9 August, is set in a theme park. It aims to capture the feeling of the summer holidays, when more...

Clarks uses spy theme in Bootleg ad.(Brief Article)
August 6, 2004... St Luke's has created a nationwide television campaign for Bootleg, Clarks' children's shoe brand. A 40-second ad launches on 4 August and promotes a special offer enabling Bootleg customers to buy a special spy-kit pencil case for pounds...

Silverscreen names FCB London as first advertising agency.(Brief Article)
August 6, 2004... FCB London has landed its first win since changing its name with the pounds 2 million creative account for the DVD retailer Silverscreen. The hiring is part of Silverscreen's effort to accelerate its expansion, which includes increasing its...

Ofcom bans follow-up Renault Megane spot.(Brief Article)
August 6, 2004... Ofcom has banned the Publicis TV ad for the Renault Megane 225 following complaints from viewers that it mocked people with illnesses, such as Parkinson's disease, which result in body tremors. The spot featured a number of people in...

PlayStation launches sport titles with Claydon Heeley.(Brief Article)
August 6, 2004... Claydon Heeley Jones Mason has created a direct marketing campaign to promote the launch of Sony PlayStation's four sport-related titles. The mailing, which is contained within a Union Jack- covered envelope, targets sports fans by...

Hachette shakes up Elle with travel-size issue in September.(Brief Article)
August 6, 2004... Elle, the women's fashion monthly from Hachette Filipacchi, is joining the ranks of Cosmopolitan and Marie Claire by launching a travel-size edition. The smaller format will run alongside the full-size September issue of Elle from 6 August...

Correction: Aerial Awards.(Correction Notice)
August 6, 2004... The runner-up in last month's Aerial Awards was a spot created by Radioville for Nationwide not NatWest, as reported last week.

Media: Zeitgeist - Media types get set to head for Edinburgh in pursuit of significant Fringe benefits.(Brief Article)
August 6, 2004... If it's August, it must be time for the Edinburgh Festival and its unfeasibly large appendage, The Fringe. Its capacity to inspire or even surprise has declined over the years but this is still where the UK's media industry heads each summer in...

Media Forum: Should Channel 4 link up with the BBC?
August 6, 2004... Channel 4 is reportedly keen on forming a strategic alliance with the BBC. Is this a good idea, Alasdair Reid asks. Before the start of this year's Big Brother Channel 4 was regarded by many as a rather classy organisation, the closest...

Media: Behind the hype - Ingram Partnership proves its mettle one year on.
August 6, 2004... The operation prides itself on its business nous and is set to grow, Lucy Aitken says. 'People said Chris (Ingram) was Roman Abramovich and we were Chelsea,' Carol Fisher, the business strategy partner at The Ingram Partnership and the...

Media Headliner: Newcombe's safe hands help Marie Claire through evolution.(Biography)
August 6, 2004... Jackie Newcombe's sure the title's price cut will improve circulation. For years, people have been calling Jackie Newcombe a safe pair of hands, little realising there was a time when she was indeed a formidable last line of defence. These...

Media Perspective: Miss Marple is not going to solve ITV's ratings issue alone.
August 6, 2004... While some in the Campaign office were salivating at the prospect of being sandwiched between Monica Lewinsky and Rebecca Loos at the Edinburgh TV Festival (the pair are participating in a session on payment for TV interviews), I was getting...

Media Spotlight: Capital remains in upbeat mood despite Rajar dip.
August 6, 2004... Vaughan has opened up the commercial radio morning show market. Last week's Rajar radio audience figures were the most eagerly anticipated for years. At last, there was some excitement for advertisers. The reason was obviously Johnny...

Media: Strategy of the week - Diesel's daydreams invite customer interactivity.(Diesel dream)
August 6, 2004... The new ad campaign gives its audience entertainment online, Kate Nicholson says. 'For successful living' has become Diesel's anti-hype strapline, and its advertising often seems to have little to do with clothes at all. Once again,...

Close-Up: Live Issue - No sign of slowdown in turnover of top marketers.
August 6, 2004... Churn rates have a negative impact on brand strategies. Emma Barns finds out why. Mike Moran hit the headlines last week when he exited as the worldwide director of marketing and strategy at Thames Water, a post he had held for just 18...

Close-Up: On the Campaign Couch ... with JB.
August 6, 2004... Q: I'm a client and the finance director at my agency has told me I've got to fork out more money to pay Basbof to allow the ad industry self-regulation. To be honest, the matter is of little importance to me. Why should I pay it? A: Well,...

Close-Up: Live Issue - Diageo gives students a taste of real advertising agency life.
August 6, 2004... Will Bingham and Victoria Daltrey recently completed Diageo's graduate scheme. Each year, Diageo asks the creative directors of its advertising agency roster to select the best team from that year's graduates and then give them placements....

World: Chuck Porter in America.
August 6, 2004... When I was a student, the University of Minnesota was considered to have a pretty good journalism school and an even better advertising curriculum. I spent my last two years of college there and here's what I remember: the students who were...

World: Analysis - US draws closer to tobacco ad ban after Senate approves bill.
August 6, 2004... Trade bodies fear the ruling may extend to cover TV and food, James Hamilton says. In passing a 'Buy Out' bill making sweeping changes to corporate taxation by 78 votes to 15, the US Senate may have paved the way for a de facto ban on...

World: New-business Analysis - dollars 1.5bn Nestle becomes biggest account in play.(Illustration)
August 6, 2004... P&G ends its media search, but major accounts are still active. In mid-July, Procter & Gamble finally decided on Starcom Mediavest and Carat to handle its planning in the US. The decision brings to an end a four-month review for an account...

World: Medium of the week - Indian Herald Tribune sparks government action.
August 6, 2004... Rules on foreign ownership are coming under renewed pressure as the IHT arrives. The New York Times Group's decision to grant a licence for a local publisher to produce an Indian edition of the International Herald Tribune is testing the...

World: Gallery.
August 6, 2004... Ad Council - The Martin Agency US The Martin Agency has launched a campaign to tackle political apathy among young voters in the US. Three spots, directed by the Hungry Man director David Gray, are based around unscripted vox-pop interviews...

World: My Portfolio - David Shane.
August 6, 2004... You don't normally associate senior citizens with porn, but the director David Shane, signed to Hungry Man in New York, likes a bit of humorous juxtaposition. The feature he's currently working on, 69, is a comedy about an elderly couple who...

Editorial: Give new clients a chance to settle in.
August 6, 2004... New-client syndrome. It's a phenomenon so reviled and now so common (see p18), agencies have given it a name. The disease-like moniker indicates the frustration agencies reserve for the rapid turnover of management in the marketing community....

Editorial: Too many cooks at Meat and Livestock.(Brief Article)
August 6, 2004... The Meat and Livestock Commission certainly enjoys the notion of a roster of agencies. In 2003, the company spent in the region of pounds 100,000 above the line, according to Nielsen Media Research, yet it felt the need to appoint no fewer than...

Opinion: Perspective - Kit Kat's slogan seems like change for the sake of it.(Nestle Rowntree)
August 6, 2004... Quite how much responsibility Nestle Rowntree's managing director, Chris White, will take for the decision to drop the iconic 'Have a break, have a Kit Kat' slogan could well depend on how successful the change proves to be. But it's...

Opinion: Newland on ... NatWest.(National Westminster Bank PLC (London, England))
August 6, 2004... I opened my first bank account in the mid- to late 80s. It was at Lloyds (my parents had accounts there). Since then I have suffered a myriad of frustrations - too many to mention - that all boil down to the bank forgetting that I am a...

The Campaign Essay: A Pitch Paradigm.
August 6, 2004... Richard Morris argues that agencies waste too many man hours, ideas and cash taking part in pitches. It is time for the industry to offer a more realistic way for clients to come up with a winner. While no-one loves a good pitch more than I...

Private View: Trevor Robinson, the creative director at QuietStorm.
August 6, 2004... Sometimes when I read Private View, I get the strong impression that it was written by some bullied, embittered ad fella using it as an opportunity to get out his angst and his lack of Pencil frustration. And, ultimately, to prove to his...

Diary: Heart FM pitch probes new depths for 'buzz'.(Brief Article)
August 6, 2004... As new-business pitches go, you might have thought the one for Heart FM would rank among the easiest for agencies to crack. After all, you just have to look at the heritage of the work for this ultimate middle-of-the-road station. The most...

Diary: Cannes folk fall off the wagon and into Gutter.
August 6, 2004... Some people just can't get enough punishment. You'd have thought that a month after the headaches had evaporated and the gnawing pain in the kidneys had dropped to its residual, manageable level, the Cannes faithful would be steering a course...

Diary: Prunella Scales going out fighting - with ads versus arts broadside.(Brief Article)
August 6, 2004... Dotty may have given the gimlet eye to her last Tesco receipt but the eccentric scourge of supermarkets made sure she will not head for the nursing home without having recorded a few tart observations. Prunella Scales, one of luvvieland's...

Diary: SUV ads attract ire of motormouth Clarkson.
August 6, 2004... Talking of celebrities who are only too willing to take the advertising shilling when it suits them, viewers of Sunday's Top Gear on BBC2 might have been surprised to hear Jeremy Clarkson launch into an attack on car advertising. Clarkson,...

Diary: Lionel Blair blows up at recent FCB rebrand.
August 6, 2004... OK, we admit it. Diary has become a bit preoccupied with the reincarnated FCB London recently. But to be fair to the chaps in Newman Street, they've been milking their big moment for all it's worth. First, there was last week's full-page...

Diary: You must remember.
August 6, 2004... Unfortunately, no-one won last week's competition. The correct answers were: 1. Burger King; 2. Vladivar; 3. Vodafone. The theme was cowboys. This week, we want you to identify the ads and the theme. Fax your answers to (020) 8267...

Diary: Pick of the week.
August 6, 2004... Francesca Newland picks Campbell Doyle Dye's spot for Intelligent Finance: 'The film is put together expertly: tight editing, good casting, engaging music. It's a friendly way of telling us that IF understands how hard we work for our money,...