Campaign articles from August 2001

Campaign archives from August 2001

D'Arcy grabs UK Online from Ogilvy.(COI Communications switches agencies)(Brief Article)
August 3, 2001... COI Communications has stripped Ogilvy of its 5 million [pounds sterling] UK Online consumer account and handed the business to D'Arcy. The Cabinet Office task, to promote an initiative to ensure everybody in the UK has internet access by...

White goods maker Miele selects WCRS for 5m [pounds sterling] UK ad push.(Brief Article)
August 3, 2001... WCRS has scooped the 5 million [pounds sterling] UK advertising account for the European white goods company Miele. Miele has appointed the agency to spearhead a marketing drive to double sales to 100 million [pounds sterling] in the UK...

Compaq consolidates 20m [pounds sterling] DM agency roster.(direct marketing contracts for Finex, Claydon Heeley Jones Mason)(Brief Article)
August 3, 2001... Compaq, the world's biggest PC manufacturer, has cut back its 14-strong UK below-the-line agency roster, splitting its 20 million [pounds sterling] account between just two agencies. Finex, one of Compaq's roster direct marketing shops,...

Boots calls global healthcare review.(Boots Healthcare International)(Brief Article)
August 3, 2001... Boots Healthcare International, the healthcare products division of Boots, is in talks with agency networks about its international advertising account. The talks threaten WPP's domination of the Boots account. Boots, which centralised its...

Euro RSCG picks up 8m [pounds sterling] pan-European Del Monte business.(Euro RSCG Wnek Gosper)(Brief Article)
August 3, 2001... Del Monte Foods, the canned fruit and soft drinks company, has moved its 8 million [pounds sterling] pan-European creative account into Euro RSCG Wnek Gosper. Euro RSCG will be entrusted with the famous Man from Del Monte advertising after...

Barclays' ad review reveals that nothing works like a contact.(Brief Article)(Column)
August 3, 2001... For those who follow account moves with the obsessive interest of a Campaign journalist, Barclays' recent creative and media account switches could score high on the outrageometer. But first, a look at the banking group's recent PR record....

Eleven shops pitch for Air New Zealand work.(Brief Article)
August 3, 2001... Air New Zealand has called a global review of its advertising and media arrangements ahead of a 23 million [pounds sterling] international brand campaign. The airline has shortlisted 11 agencies to pitch for the business, with the list...

Michaelides & Bednash secures 4m [pounds sterling] account for Workthing.com.(Brief Article)
August 3, 2001... Workthing.com, the recruitment site operated by Guardian Media Group, has taken its 4 million [pounds sterling] account out of WCRS and pooled its entire marketing activity into Michaelides & Bednash. The move also marks the end of the...

NatWest reappoints TBWA GGT Direct to run DM business.(National Westminster Bank PLC, direct marketing)(Brief Article)
August 3, 2001... NatWest has decided not to call a review of its 20 million [pounds sterling] direct marketing business and has handed a new three-year contract to TBWA\GGT Direct to run the account. Despite speculation that the direct marketing business...

Christodoulou and Storey depart Brann to join HHCL venture.(Xanthos Christodoulou, Brian Storey)(Brief Article)
August 3, 2001... Brian Storey and Xanthos Christodoulou, the creative directors of Brann London, have resigned. The pair are in talks about joining HHCL & Partners' as yet un-named direct marketing offering, which is likely to be launched by Tim Patten,...

Herd quits WCRS for Bates UK role.(Bates UK names Chris Herd as its new managing director)(Brief Article)
August 3, 2001... Bates UK has ended its yearlong search for a managing director with the appointment of Chris Herd. Herd, currently the group director of WCRS e-brands, fills the slot at Bates that has been vacant since the group chief executive, Toby...

Directors Akerlund and Renck take on Rose Hackney jobs.(Jonas Akerlunc, Johan Renck leave Jane Fuller Associates for Rose Hackney Barber)(Brief Article)
August 3, 2001... The directors Jonas Akerlund and Johan Renck have left Jane Fuller Associates following differences of opinion and are to join Rose Hackney Barber along with Thomas Napper, another Jane Fuller director. The three are accompanied by their...

Emap names Keenan head of new division.(Paul Keenan to head Emap Consumer Media)(Brief Article)
August 3, 2001... Emap has announced that the executive director of Emap Digital, Paul Keenan, is to head its new division, Emap Consumer Media. Keenan will take on the role of chief executive of the group and will be responsible for the Emap Elan network,...

Channel 5 appoints Magic Hat to handle summer roadshow.(Brief Article)
August 3, 2001... Channel 5 has appointed Magic Hat to produce a through-the-line campaign for its summer roadshow, "5 Gets Out of its Box". The McCann-Erickson youth division has developed an integrated campaign including 48-sheet poster sites, local press...

Havas has this week issued its offer document.(for deal to buy Tempus)(Brief Article)
August 3, 2001... Havas has this week issued its offer document detailing its 425 million [pounds sterling] deal to buy Tempus. The acquisition has the support of 38 key members of the Tempus board and senior management, who are keen to fight off a potential...

New PHD is returning to its original PHD name.(Brief Article)
August 3, 2001... New PHD is returning to its original PHD name from 1 August. Ken New left the agency at the end of last year. The company has also named James May, who before a two-year spell in Chile worked at Media Planning in the UK, as media director. He...

BHWG Proximity has made 30 staff redundant.(Brief Article)
August 3, 2001... BHWG Proximity has made 30 staff redundant. The agency said that following a restructure, the job losses were necessary because of "duplication".

The Norwegian Tourist Board is looking for an agency.(Brief Article)
August 3, 2001... The Norwegian Tourist Board is looking for an agency to handle its advertising for the first time. It is understood to be talking to four agencies about the account, which is believed to be worth 750,000 [pounds sterling].

The creatives Adam Kean and Alex Taylor.(freelancing for Lowe Lintas)(Brief Article)
August 3, 2001... The creatives Adam Kean and Alex Taylor have teamed up again. The pair, who worked together at Saatchi & Saatchi, are currently freelancing at Lowe Lintas.

Modem Media has won the online task to relaunch Persil.com for Unilever.(Brief Article)
August 3, 2001... Modem Media has won the online task to relaunch Persil.com for Unilever. The agency has taken the account from fellow Unilever new-media roster agency, Foresight.

CDP has hired Freddie Oomkens to be the director of its Canon consumer account.(Brief Article)
August 3, 2001... CDP has hired Freddie Oomkens to be the director of its Canon consumer account. Oomkens joins from BBDO Dusseldorf, where he ran the $200 million Allianz account. He will also be the managing director of a new office in Amsterdam, where the...

Fallon has promoted Chris Hirst from his position.(new client services director)(Brief Article)
August 3, 2001... Fallon has promoted Chris Hirst from his position as account director to become client services director at the agency. Hirst works on Skoda and the BBC, among other clients.

Team Saatchi is understood to have won a creative brief.(for Scope)(Brief Article)
August 3, 2001... Team Saatchi is understood to have won a creative brief from the cerebral palsy charity Scope to develop a campaign to coincide with the organisation's 50th anniversary.

Freeserve's recent protests over AOL's exemption.(new banner ads)(Brief Article)
August 3, 2001... Freeserve's recent protests over AOL's exemption from paying VAT has sparked AOL into launching a banner ad taunting its rival. The ad, which is modelled on the Sex Pistols' Never Mind the Bollocks album cover, states "God bless the Queen...

Zenith Media has wrestled the 3.5 million [pounds sterling] media.(account for Center Parcs)(Brief Article)
August 3, 2001... Zenith Media has wrestled the 3.5 million [pounds sterling] media planning account for Center Parcs holiday centres from Bates UK. It already handles its media buying.

Euro RSCG's digital communications agency.(appointments at Circle.com)(Brief Article)
August 3, 2001... Euro RSCG's digital communications agency, Circle. com, has added two new senior creatives to its team. Ailsa Jones, previously creative director at 141 Communications at Bates UK, will be head of content and Theo Louca, creative director of...

Conde Nast has reversed its decision not to issue an ABC for Glamour magazine.(Brief Article)
August 3, 2001... Conde Nast has reversed its decision not to issue an ABC for Glamour magazine. The publisher will submit an ABC based on four months' circulation in the figures released on 16 August. Glamour is expected to launch a strong challenge to the top...

Craik Jones Watson Mitchell Voelkel has poached Jamie Feather as a senior planner to work on Land Rover and Orange.(appointment)(Brief Article)
August 3, 2001... Craik Jones Watson Mitchell Voelkel has poached Jamie Feather as a senior planner to work on Land Rover and Orange. Feather was formerly strategic the planning director at Grey Interactive. He reports to planning director Jon Voelkel.

Emap Elan's Red magazine has negotiated a 20,000 [pounds sterling] promotional deal with Habitat.(Brief Article)
August 3, 2001... Emap Elan's Red magazine has negotiated a 20,000 [pounds sterling] promotional deal with Habitat. The magazine's October issue will carry a Habitat brochure, with readers entitled to discounts of up to 20 per cent.

Zenith creates sponsorship division.(named Zenith Alliance)(Brief Article)
August 3, 2001... Zenith Media has launched its new sponsorship and association marketing division named Zenith Alliance. Headed by Tim Brady, previously the managing director of TSMS Connector, it will take over negotiations for Mars with ITV's On The Ball...

Interfocus acquires Grange agency and hires Matt Atkinson.(Brief Article)
August 3, 2001... Interfocus, the through-the-line agency, has acquired the business-to-business agency Grange. Grange is ranked by Campaign as one of the UK's top five business-to-business agencies, with billings of 11 million [pounds sterling]. It...

Lowe produces `Oingy Boingy' Megabean ad.(Lowe Lintas creates Rowntree's new Megabeans ad)(Brief Article)
August 3, 2001... Lowe Lintas is taking the Rowntree brand to a new target audience with the TV launch of Rowntree's Megabeans. The beans are aimed at a teenage market, marking a change from previous Rowntree advertising aimed at children. The TV campaign...

Tate hands Naked marketing strategy task.(Brief Article)
August 3, 2001... Tate, the museum group, has appointed Naked to work on its communications strategy. Naked will develop all aspects of Tate's marketing for Tate Britain and Tate Modern. It will work alongside the brand consultancy Wolff Olins and Tate's...

Hudson signs ups to Another Film Company as director.(Steve Hudson)(Brief Article)
August 3, 2001... Steve Hudson, the creative behind classic ads including One2One's "Kate & Elvis", Audi's "yuppie" and Levi's "mermaid" is embarking on a directing career through Another Film Company. Hudson was most recently the creative board director at...

Leith London urges business donations with latest RSU work.(Government's Rough Sleepers Unit)(Brief Article)
August 3, 2001... Leith London has launched the latest phase in the "Change a Life" campaign for the Government's Rough Sleepers Unit. Change a Life is a year-long programme aiming to encourage donations of time, goods or money to help homeless charities and...

Banc beats two and wins 1m [pounds sterling] P&O Swan Hellenic ad account.(Brief Article)
August 3, 2001... Banc has won the 1 million [pounds sterling] P&O-owned Swan Hellenic account in a pitch against Miles Calcraft Briginshaw Duffy and Team Saatchi. Swan Hellenic's sales and marketing director, Carolanne Dieleman, said there were no plans...

Lowe under threat from Burger King rethink.(Lowe Lintas)(Brief Article)
August 3, 2001... Lowe Lintas is on alert following the news that the fast-food chain Burger King has entered talks with Agency Insight about its 11 million [pounds sterling] UK above-the-line account. Lowe has reportedly been handed one last brief for an...

Barclays moves from Leagas Delaney to BBH.(Bartle Bogle Hegarty)(Brief Article)
August 3, 2001... Barclays has appointed Bartle Bogle Hegarty without a pitch to handle its 15 million [pounds sterling] advertising account in a move which sees the incumbent, Leagas Delaney, relegated to handling unspecified projects for the "forseeable...

BLM picks up 20m [pounds sterling] media business for Intelligent Finance.(Booth Lockett Makin)(Brief Article)
August 3, 2001... Booth Lockett Makin has won the 20 million [pounds sterling] media planning and buying account for Halifax's online and telephone bank Intelligent Finance, known as IF. The incumbent, CIA Scotland, has held the account for 16 months but it...

D'Arcy beats three to retain 5m [pounds sterling] Tetley Tea advertising.(Brief Article)
August 3, 2001... D'Arcy has been reappointed to the 5 million [pounds sterling] Tetley Tea account after a final shootout against HHCL & Partners. Partners BDDH and TBWA\London also pitched for the account, but left the running last week. The review was...

MediaVest has retained the 27 million [pounds sterling] media.(Associated Newspapers account)(Brief Article)
August 3, 2001... MediaVest has retained the 27 million [pounds sterling] media planning and buying account for Associated Newspapers after beating off challenges from Walker Media, The Allmond Partnership and Universal McCann. The four-way pitch came in the...

COI Communications has appointed eight agencies to its media planning roster.(Brief Article)
August 3, 2001... COI Communications has appointed eight agencies to its media planning roster. Manning Gottlieb Media, Media Edge, MediaVest, Naked, New PHD, Optimedia, Unity and Zenith were all awarded places on the roster. Starcom Motive and OMD were dropped...

Leagas Delaney's Hamburg office has been appointed.(to Skoda account)(Brief Article)
August 3, 2001... Leagas Delaney's Hamburg office has been appointed to handle the pan-European launch of Skoda's upmarket Montreux marque. It is uncertain whether the brief will extend to the UK, where Fallon holds the Skoda account. General release

The Department for Education and Skills has appointed.(D'Arcy for marketing campaign)(Brief Article)
August 3, 2001... The Department for Education and Skills has appointed D'Arcy to develop a campaign aimed at tackling the recruitment crisis in teaching. General release

Clemmow Hornby Inge has won the 500,000 [pounds sterling] English Heritage account.(Brief Article)
August 3, 2001... Clemmow Hornby Inge has won the 500,000 [pounds sterling] English Heritage account. The business was previously handled in-house. Naked has been appointed to handle media planning. CampaignLive

Westminster City Council has threatened.(Accantia Health and Beauty)(Brief Article)
August 3, 2001... Westminster City Council has threatened Accantia Health & Beauty with prosecution unless it removes its forensic-style dead body outlines drawn in central London. The outlines form part of an ambient campaign for the company's Simple products...

Tag Heuer has called a review.(Brief Article)
August 3, 2001... Tag Heuer has called a review of its European advertising business and has appointed Pommery's former head of advertising, Jean-Marc Lacave, as its managing director. The Paris-based company BDDP@TBWA holds the account for the luxury...

BMP DDB has picked up the creative account for Bristol & West's financial servicies website MoneyeXtra.(Brief Article)
August 3, 2001... BMP DDB has picked up the creative account for Bristol & West's financial servicies website, MoneyeXtra. The agency pitched against Partners BDDH for the business. General release

Farm has won the creative account for IPC Country & Leisure Media.(Brief Article)
August 3, 2001... Farm has won the creative account for IPC Country & Leisure Media's fortnightly internet magazine Webuser. General release

BBC Worldwide has promoted Grant Bushby.(Brief Article)
August 3, 2001... BBC Worldwide has promoted Grant Bushby, formerly marketing manager for the regions, to the newly created role of head of marketing for Europe, the Middle East, India and Africa. General release

Soul has been appointed to develop a Greater London Authority.(Brief Article)
August 3, 2001... Soul has been appointed to develop a Greater London Authority ad campaign supporting Wembley stadium's bid to remain the England football team's national stadium. General release

Brands that advertised in and around last week's controversial Channel 4.(Brass Eye program)(Brief Article)
August 3, 2001... Brands that advertised in and around last week's controversial Channel 4 show Brass Eye have criticised the channel for failing to inform them of the true nature of the show. Brands doing so include Boots and Renault. Marketing

Yahoo! has announced a broad marketing alliance.(with Sony)(Brief Article)
August 3, 2001... Yahoo! has announced a broad marketing alliance with Sony as it aims to buck the recent downturn in online advertising. Financial Times

DLKW produces esure campaign.(Delaney Lund Knox Warren and Partners)(Brief Article)
August 3, 2001... Delaney Lund Knox Warren & Partners is launching its first campaign for esure, a new insurance company backed by the Halifax. Esure is being launched by Peter Wood, who founded Direct Line insurance 15 years ago. It aims to offer...

Lowe launches Olympus UK press ads.(Lowe Lintas)(Brief Article)
August 3, 2001... Lowe Lintas has launched a national press campaign for Olympus UK in support of the launch of the company's new MJU II ZOOM 170 camera. The campaign features famous photographic moments and asks the consumer to imagine what might have...

Clemmow Hornby to take on first planner.(Ben Southgate)(Brief Article)
August 3, 2001... Clemmow Hornby Inge has completed its line-up of account handlers with the appointment of Beyond Interactive's former brand planning director, Ben Southgate. Southgate, who joins the start-up agency as account planning director, will work...

Rainey Kelly TV ads introduce varieties of Quaker favourite.(Rainey Kelly Campbell Roalfe campaign for Quaker Oats)(Brief Article)
August 3, 2001... Rainey Kelly Campbell Roalfe/Y&R has unveiled a new national television campaign for Quaker Harvest Crunch. It is the first time that the cereal brand has been on television for five years. The campaign will seek to draw attention to...

Rapier strengthens creative operation with Saatchis team.(appoints Nick Schon and Roger Nokes)(Brief Article)
August 3, 2001... Rapier is strengthening its creative department with the appointment of a former Saatchi & Saatchi team. Nick Schon, an art director, joins Rapier along with Roger Nokes, the copywriter who created the "I can't believe it's not butter"...

Media performance league: 3 August.(Illustration)(Statistical Data Included)(Brief Article)
August 3, 2001... Media performance league: 3 August Rank Rank Agency Total this last billings week week gained ...

Business performance league: 3 August.(Illustration)(Statistical Data Included)
August 3, 2001... Business performance league: 3 August Rank Rank Agency Total this last billings week week gained ...

TV adspend recovery remains four years off.(Brief Article)
August 3, 2001... Television's share of UK advertising spend is not expected to recover to the peak levels hit in 1999 within the next four years, according to the latest research from the media planning and buying agency OMD UK. Having hit a high of 43.6...

Capital reorganises radio networks.(Capital Radio PLC)(Brief Article)
August 3, 2001... Capital Radio is restructuring its business to put branding and content at the centre of its operations. Having announced profit warnings and declining advertising revenues in recent months, Capital is creating a new structure that will...

DFGW sun cream ad for Uvistat plays on peeling prevention.(Duckworth Finn Grubb Waters launches Uvistat campaign)(Brief Article)
August 3, 2001... Duckworth Finn Grubb Waters has created a press campaign for the sun cream brand Uvistat, designed to show how it can protect consumers from peeling after their holidays. The ad is strikingly simple. A plain white page features a small...

Lowe uses nifty parking theme in latest execution for Weetabix.(Brief Article)
August 3, 2001... Weetabix stretches believability yet again in the latest execution of Lowe Lintas' long-running Withabix/Withoutabix campaign. The 20-second TV ad, which breaks on 6 August, features a young woman attempting to park her Range Rover in a...

The Famous Grouse gets opportunity to unwind in AMV spot.(Brief Article)
August 3, 2001... Whisky drinkers will be encouraged to unwind quite literally in a new ad for The Famous Grouse. Finest Scotch created by Abbott Mead Vickers BBDO. Part of a new 3 million [pounds sterling] campaign for the whisky brand, the ad, called...

How does Time Inc buying IPC affect advertisers?(IPC Group Ltd.)
August 3, 2001... Is everyone a winner after Time Inc's purchase of IPC? What are the pros and cons of the deal for the advertisers? The trouble with behemoths such as AOL Time Warner is that the larger they get, the hungrier they become. You could make...

BIG BROTHER FINAL: AN EXPERT'S VIEW.(Brief Article)(Editorial)
August 3, 2001... The conclusion of Channel 4's Big Brother lived up to the hype and hopes It was predicted to be the biggest night of the year for Channel 4 and the climax of reality TV. The Big Brother final, which was broadcast live on Friday evening,...

MEDIA CHOICE.(Nimble ad in Marie Claire magazine)(Brief Article)
August 3, 2001... Mairi Clark picks an ad for Nimble in Marie Claire. "A small market spend often means that ads can get lost in the vast array of magazine double-page spreads. This ad for Nimble really stands out, mainly because at first glance you just see...

Fable's man at the top gears up to fight for the pink pound.(Jonathan Keane of Queercompany to launch gay magazine)(Brief Article)
August 3, 2001... Jonathan Keane believes that gay mags must grow up "It's an ambitious move," Jonathan Keane admits, of his plans to launch an independent fashion-led lifestyle magazine into the toughest market conditions in recent memory. Ambitious it...

Knee-jerk reaction is no way to police the media industry.(Brief Article)(Editorial)
August 3, 2001... Never again will the sight of an S&M madame lovingly scrubbing the testicles of a client with a cheese grater hold the same magnetism for me than when I first saw it on a Channel 4 fetish night. Over the years Channel 4 has successfully...

Does a paid-for Napster spell the end of sharing on the net?(Brief Article)
August 3, 2001... It's make or break time for Napster now users have to pay The Napster story is clearly a modern morality tale, one that tells you all you need to know about what sort of debris is produced when old and new worlds collide. It is a yarn...

I-RECALL: DOTCOM WEEKLY AWARENESS SURVEY.(Internet advertising)(Illustration)(Statistical Data Included)(Brief Article)
August 3, 2001... I-RECALL: DOTCOM WEEKLY AWARENESS SURVEY Rank Site Agency/Media 1 BTinternet AMV BBDO/Zenith Media 2 AOL MWO/BBJ 3 BBC Online In-house/PHD 4 MTV In-house/Equinox...

WEB WATCH: LIFESTYLES SITES.(Illustration)(Statistical Data Included)
August 3, 2001... WEB WATCH: LIFESTYLES SITES Rank Site Address Latest monthly page impressions (millions) 1 FHM fhm.co.uk ...

Can Lowe's charm graduate handle the MD post?(Jeremy Bowles, Lowe Lintas)(Brief Article)(Interview)
August 3, 2001... Jeremy Bowles has had to be patient for the MD role at Lowe Jeremy Bowles, the newly promoted managing director of Lowe Lintas, mentions in conversation that he test-ran the marathon in less than three hours. It's not hard to see where he...

ON THE CAMPAIGN COUCH ... WITH JB.(Jeremy Bullmore)(Brief Article)(Company Profile)
August 3, 2001... Q Two years ago we had a massive battle to do our own advertising in the UK, which by any measure has been a tremendous success. The same marketing director is still in Europe and intent on getting the UK back into the fold of a European ad...

Fear and planning on the American campaign trail.
August 3, 2001... US agencies still have a lot to learn about planning's role The sign at the entrance to the pools in Caesars Palace hotel, Las Vegas, reads: "European-style topless bathing is permitted only in the Venus Pool." This is rich. It is all but...

Government adspend policy shows history repeating itself.(Statistical Data Included)
August 3, 2001... Governments always gain from maximising adspend and Labour is no different In the late 80s, an eager young member of the Labour Opposition's front bench team made his mark by attacking the Thatcher government when its advertising budget...

LIVE ISSUE/THE BODY SHOP.(Brief Article)(Statistical Data Included)
August 3, 2001... The Body Shop is ping to have to take its marketing seriously So it's finally happened. The hippy "we don't need advertising" ethos of The Body Shop appears to be drawing to a close. In the end, though, few will be surprised by the news...

A recession is not looming, it is here.(Brief Article)
August 3, 2001... It's official. It's a recession. With so many commentators --including the IPA with its glossy Bellwether Report--still dancing round their handbags about what constitutes a recession and whether what we're experiencing really is one, it's...

Sometimes it doesn't pay to think big.(Brief Article)
August 3, 2001... Barclays Bank's really big brand campaign through Leagas Delaney had just one small problem: the bank was advertising itself as being big, whereas it has carried out a cost-cutting scheme that has made it smaller: Now the client has moved the...

LETTERS.
August 3, 2001... AGENCY PITCHES Develop your existing accounts before you chase new business After reading your article on pitches, "Agencies vie for smaller accounts" (Campaign, 27 July), it's clear how advertising agencies are instinctively...

Mills on ... Heineken.
August 3, 2001... Buried away in the dark corners of a rival magazine a few weeks ago was an intriguing news story. According to research carried out by Taylor Nelson Sofres, the use of celebrities in ads left most consumers entirely unmoved -- which is to say a...

Stuart Elliott in America.
August 3, 2001... This time of the year, Madison Avenue is typically in the throes of the dog days of summer. Well, they may be lethargic for the traditional advertising side of the business, but one non-traditional field, public relations, is wagging its tail...

SORRELL.(Sir Martin Sorrell's views on recession)(Brief Article)(Interview)
August 3, 2001... HE'S NOT NUMBER ONE ANY MORE AND NOW HE'S TALKING RECESSION SO WHAT'S HIS MASTERPLAN? When he speaks, the City takes notice. Sir Martin Sorrell, WPP's tough-talking chief, tells Claire Beale his views on recession and his future plans ...