Campaign articles from April 2012, page 4

Campaign archives from April 2012

The Week: People News - McAnena departs Bupa.(British United Provident Association Ltd.)(Fiona McAnena)(Brief article)
April 13, 2012... Bupa's global brand director, Fiona McAnena, has left the healthcare company to start a consultancy business. McAnena departed Bupa last month after a three-year tenure, which included overseeing the relaunch of the brand under the strapline:...

The Week: City news - Facebook buys Instagram.(Brief article)
April 13, 2012... Facebook has acquired Instagram, the photo-sharing app, for dollars 1 billion in cash and shares. Mark Zuckerberg, the Facebook founder and chief executive, said that it is committed to running Instagram as a separate entity. In a statement,...

The Week: City news - Aegis chief pockets pounds 1.62m.(Aegis Group PLC)(Brief article)
April 13, 2012... Jerry Buhlmann, the chief executive of Aegis, took home a total package of pounds 1.62 million in 2011, including a pounds 600,000 cash bonus for short-term performance. Buhlmann's reward was a third higher than the pounds 1.22 million he...

The Week: City news - Murdoch leaves BSkyB post.(James Murdoch)(British Sky Broadcasting Group PLC)(Brief article)
April 13, 2012... James Murdoch stood down last week from his position as the chairman of BSkyB. Murdoch, who continues in the role of chairman and chief executive of News Corporation International and the deputy chief operating officer of News Corporation, was...

The Week: City news - Thomas Cook in bank talks.(Thomas Cook Group Ltd.)(Brief article)
April 13, 2012... Thomas Cook, the tour operator, is in discussions with its banks in an effort to secure a pounds 1.2 billion deal to secure its future. The company confirmed it was in advanced discussions with its lenders as it hopes to draw a line under its...

The Week: City news - Havas purchases Ignition.(Havas Media)(Brief article)
April 13, 2012... Havas Media is expanding its Havas Sports & Entertainment operation with the acquisition of Ignition, an independent experiential marketing agency with offices in the US, London and Moscow. Ignition, which is handling the Olympic Torch...

The Week: City news - AOL sells patents to Microsoft.
April 13, 2012... AOL has agreed to sell more than 800 technology patents to Microsoft as part of a dollars 1.06 billion cash deal after an auction process. AOL did not reveal details of the patents but, according to Reuters, they include technology rights...

The Week: International news - Firestone picks Leo Burnett.(Brief article)
April 13, 2012... Firestone, the tyre brand owned by Bridgestone Corporation, has appointed Leo Burnett to handle its US creative account. The Publicis agency replaces The Richards Group on the business. -------------------- Did you find this article...

The Week: International news - Woolmington exits Naked.(Paul Woolmington)(Naked Communications)(Brief article)
April 13, 2012... Paul Woolmington, a founding partner of Naked Communications in New York, is leaving the agency after six years. He is expected to move to a new job based in New York. Jon Wilkins, a founder of Naked, has recently moved to New York to work...

Pitch Update.
April 13, 2012... The Co-operative Group has finally kickstarted the review of its pounds 50 million ad account. The pitch, which is being run by AAR, is thought to include up to eight agencies and is being led by the Co-op's marketing chief, Gill Barr, formerly...

New-Business Rankings 13 April 2012.(Statistical table)
April 13, 2012... Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost gained ...

Hotline: ITV seeks new sponsor for Coronation Street.(Brief article)
April 13, 2012... ITV is seeking a new sponsor for its flagship soap Coronation Street after the furniture retailer Harveys opted to end its deal at the end of 2012 after five years. The broadcaster will offer an on- and off-air sponsorship package that includes...

Hotline: Forever Beta appointed by Phones 4u.(Brief article)
April 13, 2012... The integrated creative agency Forever Beta has been appointed by Phones 4u and the continental sandwich biscuit Bahlsen to work on brand strategy and creative communications respectively. -------------------- Did you find this article...

Hotline: Ad for The Undateables could be investigated by ASA.
April 13, 2012... Channel 4's ad campaign for its dating documentary The Undateables could be investigated by the Advertising Standards Authority after the ad watchdog received 20 complaints. The campaign, created by 4Creative, features photographs of people...

Hotline: Global adspend increased in 2011.(Advertising spending)(Brief article)
April 13, 2012... Global adspend in 2011 increased by 7.3 per cent to pounds 312 billion, compared with 2010, according to Nielsen's quarterly Global AdView Pulse report. -------------------- Did you find this article useful? Why not subscribe to the...

Hotline: John Smith's launches marketing campaign.(Brief article)
April 13, 2012... John Smith's is launching a marketing campaign urging consumers to drink responsibly at the Grand National. Created by Aesop, the campaign will include John Smith's first TV ad to air at Aintree. It marks the first time the Heineken-owned brand...

Hotline: National newspapers circulation figures change.(Brief article)
April 13, 2012... National newspapers will be able to issue circulation figures that split out the data for their Saturday editions from the Monday-to-Friday figures. The change has been instigated by the Audit Bureau of Circulations and is effective from the...

Hotline: Appointment at Immediate Media.(Jacque O'Donnell)(Brief article)
April 13, 2012... Immediate Media has appointed Hello!'s advertising director, Jacque O'Donnell, to the position of Radio Times ad director. The role was previously held by Andrew Mercer. -------------------- Did you find this article useful? Why not...

Hotline: Plusnet to change strapline.(PlusNet Technologies Ltd.)(Brief article)
April 13, 2012... The broadband provider Plusnet is changing its strapline from 'good honest broadband from Yorkshire' to 'we'll do you proud'. The line appears in new ads, by Karmarama, that break this week. -------------------- Did you find this article...

Hotline: Stuff launches monthly iPad edition.(Brief article)
April 13, 2012... Stuff, the gadget magazine, has launched a monthly iPad edition, the first fully interactive title to come from Haymarket Media Group Advertisers include LG and there are a number of exclusive interactive promotions that have been developed by...

Hotline: Spotify introduces 'Play Button'.(Brief article)
April 13, 2012... Spotify has introduced a 'Play Button' allowing online publishers to play songs in Spotify on their website for free, with initial partners including The Independent, GQ and MSN. -------------------- Did you find this article useful? Why...

Close-Up: Keith McMillan - The iconic Campaign shots.(Obituary)
April 13, 2012... The man responsible for Campaign's photographic style, not to mention work for top British magazines, had many talents - he was once a professional dancer and an accomplished painter. Bernard Barnett remembers a luminary. Keith McMillan, who...

Close-Up: Give women more support and we'll all benefit from it.
April 13, 2012... One year on from the Davies report, there is still plenty to do to increase the number of women in senior positions, Amanda Mackenzie argues. Commissioned by the UK Government, Lord Davies published a report and ten recommendations in...

Close-Up: My YouTube ad of the week - David Prideaux, Publicis Chemistry.(Advertising)(Brief article)
April 13, 2012... Brand: Vitaminwater. Task: Encourage thirsty folk to grab a Vitaminwater. Execution: A young man is followed by a person playing a saxophone as he casually walks past a pet shop and sees people street dancing, planking and performing BMX...

Close-Up: Punter Appeal - Beattie McGuinness Bungay.
April 13, 2012... 'It's all good,' BMB's ads for McCain claim. And the public tends to agree with them, Jeremy Lee reveals. The two ads for McCain by Beattie McGuinness Bungay proved to be among the most popular with the public, according to this week's Punter...

Close-Up: Why we're loving ... Daniel Wolfe director, Somesuch & Co.
April 13, 2012... WHY - Wolfe is the director of a graphic music video called Time To Dance for the French electro duo The Shoes that features Jake Gyllenhaal as a disturbed killer on the streets of Hackney, London. HOW - Wolfe says: 'The idea of Jake...

Media Perspective: Broadcasters take note - great TV needs to be sold as such.
April 13, 2012... So Channel 4 has received flak for its marketing of its new series The Undateables. If you haven't seen it, the programme charts the obstacles that disabled people have in forming romantic relationships. I hear it is brilliant and that it not...

Media Forum: Can clients police press?
April 13, 2012... Are advertisers better-placed to regulate newspapers, Alasdair Reid asks. John Whittingdale's latest big idea is rooted in a somewhat imperfect understanding of the story of the decline and fall of News of the World in July last year. ...

Media Headliner: Global Radio picks 'grafter' to lead trading team.
April 13, 2012... Martin Plant's appointment fills a vacancy created by Ed Chalmers' move to Channel 4 earlier this year. Global Radio is a privately owned business and it likes to keep things in the family. Only the top tier of the management team is allowed...

Media Lifeline: James Murdoch.
April 13, 2012... The Murdoch empire's heir apparent has found himself at the centre of the biggest media scandal in years. December 2007: Having been encouraged to be creative by his mother, James Murdoch had dabbled in counterculture and the arts. He soon...

Media Perspective: Marx can help you understand today's bewildering world.(Karl Marx)
April 13, 2012... It's easy, sometimes, to feel like a bewildered old duffer. The pace of change, the plethora of resources, the sheer amount of things you're supposed to know something about. It can be overwhelming. I find, though, that if you just dig around...

Media: All about ... Brits relocating to the US.
April 13, 2012... OMD's Steve Williams is one of the few to make the trip. It's hard to credit it these days - but not so very long ago, media Brits had a rather immodest view of their place in the whole great scheme of things. The UK media marketplace, they...

Media: Things we like.(Briefs)
April 13, 2012... The Telegraph's toolkit The Telegraph has produced a revamped version of its very helpful 'newspaper toolkit' for media agencies, which showcases its ad opportunities to press buyers in a simple and powerful way. The toolkit is essentially a...

Media: Double Standards - Do media agencies require a brand positioning?
April 13, 2012... Media agencies are no different to the clients they work for - they need a clear brand positioning that makes them stand out from others, two experts in the sector believe. MARK MIDDLEMAS, MANAGING PARTNER, MARKETING, UM LONDON - Are brand...

Perspective: This is shaping up to be a topsy-turvy year in agency land.
April 13, 2012... For an agency that failed to trouble the new-business rankings on the back page of this magazine throughout last year, and wasn't even in the top 20 by the end of it, is there evidence that some sort of progress has been made at JWT? Well,...

On the Campaign Couch ... with JB.(Jeremy Bullmore)(Column)
April 13, 2012... Q: A client writes: There's quite a lot of well-meaning concern about the levels of stress in agencies but I thought the whole point was that they earn their money by working under conditions that we clients don't wish to. Therefore, isn't...

Best of the blogs.
April 13, 2012... ACT LIKE A SCOUT AND BE PREPARED I don't apologise for being simplistic: sometimes things are simple - even in business. The two words are 'What if?' If you train yourself to ask in advance of every possible situation 'What if?' and then...

Damn good advice.(Damn Good Advice (For People With Talent!))(Book review)
April 13, 2012... He hates the label, but George Lois is one of the original Mad Men In extracts from his book, Damn Good Advice (For People With Talent!), he shares his thoughts on creativity along with some of his iconic work. My Anti-Slogan: 'George, be...

The Work: Private View.
April 13, 2012... CREATIVE - Nils Leonard, executive creative director, Grey London 'Energy beats talent.' I'd love to claim it. But I have a badly photocopied picture of Dave Trott's head (not his best side - sorry, Dave) stuck above my desk with that...

Diary: We're all doing a Craigie.(Matt Craigie)(Brief article)
April 13, 2012... The pouting Matt Craigie, a TV producer at Adam & Eve who recently featured as one of Campaign's Faces to Watch, has inspired a rash of imitators determined to mimic his debonair pose. The trend of copying the louche Craigie,...

Diary: Pearman's on the pull.(Ian Pearman)(Brief article)
April 13, 2012... If there's anyone in adland you'd want on your side in a tug of war, it's Ian Pearman. So when Abbott Mead Vickers BBDO decided to engage in one to raise money for Sport Relief, all the contenders hoped the agency boss would be on their end...

Diary: Some birthday treat.(Brief article)
April 13, 2012... Over the years, Bartle Bogle Hegarty's Kevin Brown has built a reputation as one of the smartest planning brains around while nourishing a thirst for the finer libations in life. But Diary has never had him down as a finely tuned athlete....

Diary: Breathtaking cruelty.(EHS 4D)(Brief article)
April 13, 2012... Some agencies like to introduce a salad or juice bar to keep their staff fit. Not EHS 4D, which prefers to ban the use of its lift so that they have to take the stairs. No, the agency is not fattist - the scheme, 'Floor D', is actually part...

Diary: M&C's Olympic Trials
April 13, 2012... In other sporting news, athletic types at M&C Saatchi Group have already tested the race track at the Olympic Stadium in Stratford - and, you'll be relieved to hear, it's in good working order. The agency group, including Lida and Studio...

Diary: Web Witter.(Brief article)
April 13, 2012... On Adam & Eve's launch spot for Google+, which features Benedict Cumberbatch reading The Seven Ages Of Man from William Shakespeare's As You Like It (from Campaignlive). Jamesmurphy Art or ad? Will this help Google catch up on...

Diary: Water-cooler Monitor.
April 13, 2012... WHAT TOPICS HAS THE INDUSTRY BEEN DISCUSSING THIS WEEK? THE TALK TIME SPENT WPP's capture of the pounds 28 million News International 1 hr 2 mins business. Hardly a surprise given that only...

Diary: Pick of the Week - Abbott Mead Vickers BBDO/EDF Energy.(Brief article)
April 13, 2012... The new ad for EDF Energy by Abbott Mead Vickers BBDO is a charmer, according to Anne Cassidy: 'It's hard not to like this spot. The little orange blob character, inspired by the YouTube hit dancing robot 'Keepon', is very endearing,...

Diary: Turkey of the Week - VCCP/Muller.(Vallance Carruthers Coleman Priest)(Muller Dairy UK)(Brief article)
April 13, 2012... Sara Kimberley believes Muller is as deluded as the Daily Mail writer Samantha Brick if it thinks its latest 'myth' ad, by VCCP and featuring two female centaurs, is better than anything that has gone before it: 'VCCP seems to be weirdly...

Diary: Tweetspot - On B&Q 'you can do it'.
April 13, 2012... New B&Q ad - fair play. Best ad they have done in years. Tim Harvey, @mrtharvey The music from the new B&Q ad clearly reminded me of an #onlyfoolsandhorses #ofah episode. You know, the one where they become millionaires. Melad...

NetworkOne: Brands feel the wind of change.(Company overview)
April 13, 2012... Independent agencies' way of thinking is attracting more clients, and they are expanding fast to rival big networks. I recently attended a lecture at the Dubai Lynx festival, by a man called Jean-Marie Dru. He is the chairman of TBWA...

NetworkOne: Nostrum.(Company overview)
April 13, 2012... Brands must take on board the demographic changes occurring in the US and the Americas. In 2012, a startling shift is occurring that will change the demographics of the world's most important market forever. 2012 is the first year in history...

NetworkOne: Prime.(Company overview)
April 13, 2012... The agency's approach illustrates how PR work can sometimes trump traditional advertising. Today, companies and organisations operate under a 24-hour Twitter-induced media logic. Transparency, social media and the light speed at which news...

NetworkOne: Serviceplan Group.(Company overview)
April 13, 2012... Globalisation and localisation are just two game-changers for the future advertising industry. What comes to mind when you think of Munich? Oktoberfest? Mountains, castles and cosy beer gardens? Correct - all of that is part of the wonderful...

NetworkOne: 180china.(Company overview)
April 13, 2012... Amid rising product homogenisation in China, perhaps every brand strategy needs a REthink. The day after the Chinese New Year, Fu Peng went to the drugstore to buy painkillers. Unexpectedly, he encountered a problem that made his headache...

NetworkOne: BSUR.(Brief article)
April 13, 2012... The micro-network is delivering consistency for brands trading in ever-diverse global markets. People say that the world is getting smaller. And in some ways, this is true. But one of the major challenges facing our industry today is...

NetworkOne: Creativeland Asia.(Company overview)
April 13, 2012... Once regarded as the birthplace of creativity, Asia is beginning to rediscover its creative mojo. Where does Asia stand when it comes to creativity in the past 200 years? One very simple way to assess this is to take a look at the number of...

NetworkOne: Kolle Rebbe.(Company overview)
April 13, 2012... The German independent is using its ties with thenetworkone to take on the global networks. What's the point of the-networkone? To truly understand its value to an agency like ours in Germany, it helps if we start by explaining the irony...

NetworkOne: MBA.(Company overview)
April 13, 2012... Marrying the power of creativity with the possibility of technology can produce a potent blend. In Steve Jobs' biography, there's the line: 'He knew the best way to create value in the 21st century was to connect creativity with technology.'...

NetworkOne: MUH.TAY.ZIK/HOF.FER.(Company overview)
April 13, 2012... Why create a disposable ad when you can use software to develop long-term brand appeal? We call ourselves Professionals in the Industry Formerly Known As Advertising. But what do we mean by that? Let us start with an example. We recently...

NetworkOne: Project: Worldwide.(Company overview)
April 13, 2012... Effective engagement is about creating meaningful interaction between people and products. In the good old days, brand marketing sure seemed simpler. All a brand needed to do to reach and convert its target audience was stand on a figurative...

NetworkOne: Sapientnitro.(Company overview)
April 13, 2012... You don't need to be big to come up with a great creative idea - but its delivery requires scale. Google employs 32,467 people. The headcount at Apple is 60,400 Facebook, a relative minnow, numbers 3,000-plus. But, like Amazon, with its...

NetworkOne: The Jupiter Drawing Room.(Company overview)
April 13, 2012... A respectful understanding of Africa is the starting point for marketers looking to reach millions. Africa is the second-biggest continent in the world - and possibly the most misunderstood. It's known globally for every wrong reason, yet...

NetworkOne: The Secret Little Agency.(Company overview)
April 13, 2012... The trend towards bespoke, artisan services extends to how clients appoint their ad agencies. This morning, I had an 'artisanal' cup of 'fair-traded', 'small batch' coffee, brewed at a 'bespoke' coffee 'atelier', just blocks from our office...