Campaign articles from April 2011

Campaign archives from April 2011

COI kicks off pitch for London Mayor vote.(Central Office of Information)(London Elects)(Brief article)
April 22, 2011... London Elects, the organisation responsible for elections in London, is looking for an agency to handle marketing activity ahead of the 2012 elections for the Mayor of London and London Assembly. Agencies have been contacted by COI over the...

Agencies line up for Ladbrokes CRM task.(customer relationship management)(Brief article)
April 22, 2011... Ladbrokes, the bookmaker, is holding a review of its digital and direct marketing activity and has contacted a number of agencies with a request for information as it looks to boost its below-the-line offering. In the past, Ladbrokes has used...

Kia calls pounds 60m ad review.
April 22, 2011... Car-maker opens talks with agencies over pan-Euro ads for major 2011 launches. Kia Motors Europe, the car manufacturer that is part-owned by Hyundai, is looking for an agency to work on its estimated pounds 60 million pan-European ad account....

Ethnic groups not reflected in TV advertising.(Brief article)(Statistical data)
April 22, 2011... Actors from black, Asian or other ethnic minorities appeared in just 5.3 per cent of UK TV ads screened in 2010, according to Clearcast data. Statistics show around 13 per cent of the UK population is from an ethnic minority but, according to...

Coca-Cola hunts agency for Glaceau.(Coca-Cola Great Britain)(Glaceau Vitaminwater)(Brief article)
April 22, 2011... Glaceau Vitaminwater, the Coca-Cola-owned brand, is seeking a digital agency to handle advertising in Europe. The soft drink brand contacted roster and non-roster shops in the UK this week to invite them to compete for the business. The...

Editor's Perspective: Ads are failing to reflect ethnic diversity in UK.(Editorial)
April 22, 2011... Another week, another hot potato for the advertising business. Recently, advertisers have been burnt by accusations that they are encouraging everything that's unhealthy in society, from excessive boozing to the sexualisation of childhood....

Naked and Hyper form hypernaked.(Naked Communications)(Brief article)
April 22, 2011... The merger sees the departure of Naked's creative director. Naked Communications is merging with its sister agency Hyper to create a new entity, called hypernaked. The move will also see Naked's creative director, Jim Thornton, leave the...

WaterAid seeks shop for TV and DM project.(direct marketing)(Brief article)
April 22, 2011... WaterAid is seeking an agency to handle an integrated brief covering TV and direct marketing. The charity has approached shops directly to pitch for its direct and direct-response TV business. The appointed agency will be responsible for...

Ruby beats two to Railcard business.(Brief article)
April 22, 2011... The Association of Train Operating Companies has appointed The Red Brick Road's sister agency Ruby to handle the integrated account for its Railcard business. The agency won the account after a competitive pitch against Cheethambell JWT and...

Betfair in hunt for agency to handle advertising account.(Brief article)
April 22, 2011... Betfair, the online betting exchange, is reviewing its advertising account. The company is holding chemistry meetings with agencies competing for the business. The incumbent, Albion, is not pitching for the account, which involves a...

AOL hands roles to Goviral executives.
April 22, 2011... AOL, the web portal, has appointed Rene Rechtman, the chief executive of Goviral, to the newly created role of chief executive of AOL Advertising Europe. It has also appointed Luke Aviet, the managing director of Goviral, to the role of...

Karmarama lands pounds 5m Gaymers brief.(Brief article)
April 22, 2011... Gaymers, the C&C Group-owned cider brand, has appointed Karmarama to its pounds 5 million advertising account. Karmarama, which won the business after a pitch, replaces DHM on the business. Gaymers, which is a sister brand to Magners...

Wieden & Kennedy pair join Dentsu as ECDs.(Dentsu London )(Brief article)
April 22, 2011... Dentsu London has poached the Wieden & Kennedy creative duo Paul Jordan and Angus Macadam to become the agency's new executive creative directors, completing its UK management line-up. Jordan and Macadam will join Dentsu London, which has...

ShelterBox - Disaster movie.(Brief article)
April 22, 2011... JWT London has created an ad for ShelterBox, the disaster-relief charity, to encourage discussion on how people respond to disasters in the media. The film plays out as a Hollywood blockbuster movie trailer but, instead of clips from a film,...

Wrigley - The Nightjar.(Brief article)
April 22, 2011... Wrigley has unveiled The 5 Experience, an entertainment property designed to deliver sensorial experiences in gaming, music, film, art and fashion. As part of the launch, the brand is releasing an iPhone app called The Nightjar - an audio...

Juicy Drench - Smart hydration people.(Brief article)
April 22, 2011... A group of fictitious scientists feature in a new campaign for Juicy Drench, the Britvic flavoured water brand. Two 40-second TV ads, by CHI & Partners, show the incredible lengths the boffins will go to in order to find the best way of...

Big Al's lands pounds 6m Monsanto account.(Brief article)
April 22, 2011... Monsanto, the agriculture group, has appointed Big Al's Creative Emporium to handle the pounds 6 million pan-European creative account for its Roundup weedkiller. The agency won the brief after a competitive pitch that began last November. ...

Woodward and Connell quit VCCP to move to Karmarama.(Clement Woodward)(Richard Connell)(Brief article)
April 22, 2011... The VCCP creative team credited with the 'comparethemeerkat' campaign, Clement Woodward and Richard Connell, have quit to join Karmarama. Woodward and Connell will work as a creative team across the whole of Karmarama's client base, including...

Sabotage Times Sabotage Times app.(Dare)(Brief article)
April 22, 2011... Dare has created a smartphone app to support the Sabotage Times, the online magazine launched last year by the Loaded co-founder James Brown. Sabotage Times, which uses the strapline 'We can't concentrate so why should you?', claims to have...

T-Mobile - T-Mobile wedding.(T-Mobile (UK) Ltd.)(Brief article)
April 22, 2011... Saatchi & Saatchi has created an online video for T-Mobile that is a spoof of the royal wedding. It features 15 royal lookalikes, including the Queen, Prince Charles, Camilla and Prince Harry, who dance their way down the aisle in a...

Jigsaw appoints Publicis to creative.(Publicis London )(Brief article)
April 22, 2011... Jigsaw, the British fashion retailer, has appointed Publicis London to its ad account. The move came after a pitch process overseen by Jigsaw's chief executive, Des Swan. It marks the first time that the brand has appointed an agency to...

RAC Fix your car and your day.(Brief article)
April 22, 2011... Abbott Mead Vickers BBDO has created a series of sponsorship idents for Channel 4 Weather on behalf of the RAC, which are aimed at driving membership figures. The idents each start on a close-up of people seemingly enjoying the weather. As...

Creature wins UK pitch for Science Museum.(Brief article)
April 22, 2011... The Science Museum has appointed Creature, the agency that recently strengthened its UK offering with senior hirings from Mother, to its advertising account. Creature captured the Science Museum business after taking part in its first UK...

Grey London appoints Craig Morgan as digital director.(Brief article)
April 22, 2011... Grey London has boosted its senior team with the appointment of the former Elvis managing partner Craig Morgan to the newly created position of digital director. Morgan will be responsible for building Grey's digital strategy, strengthening...

Mitchell to head search at OMG UK.(Mark Mitchell)(Brief article)
April 22, 2011... Mark Mitchell, the head of search at OMD UK Group, has been promoted to the new role of head of search at Omnicom Media Group UK. Mitchell will be responsible for growing the media group's search offering across its agencies OMD UK, Manning...

Exam board seeks integrated agency.(AQA)(Brief article)
April 22, 2011... AQA, the UK exam board, is looking for an agency to handle its marketing activity. A number of integrated agencies have been approached with a request for information, ahead of a planned pitch process. The successful agency will develop a...

AnalogFolk lands Cancer Research UK brief.(Brief article)
April 22, 2011... Cancer Research UK has appointed AnalogFolk to oversee the advertising for its celebrity fundraising event 'The Swim'. The agency picked up the business after a pitch involving a number of roster and non-roster agencies. Nicola Dodd, the head...

Freggo - Taste.(Brief article)
April 22, 2011... OgilvyOne has created an art installation for the launch of Freggo ice-cream. The installation involves response data to core elements of the ice-cream such as sweetness, richness and creaminess being fed into a computer program to create...

Magners Bees.(The Red Brick Road )(Brief article)
April 22, 2011... The Red Brick Road has created two spots for the ongoing 'There's method in the Magners' campaign, which again centres on the town of Clonmel in Ireland, where the cider is made. The 'bees' ad focuses on the importance of the insect, which...

Moneysupermarket Spelbinding laptop.(Dare)(Brief article)
April 22, 2011... Moneysupermarket.com has launched idents for its sponsorship of Britain's Got Talent featuring gymnasts and the show's 2010 winners, Spelbound. The idents, created by Dare, show the performers climbing on each other to put the 'com' next to...

The Week: Advertising News - Coke launches birthday ad.
April 22, 2011... Coca-Cola is launching a global integrated marketing campaign, which plays on the brand's heritage and marks its 125th anniversary, on 8 May. The TV spot features a montage of Coca-Cola ads and imagery from the past 125 years alongside the...

The Week: Advertising News - Ford unveils spokespuppet.(Ford Motor Co.)(Brief article)
April 22, 2011... Ford is to bring its tongue-in-cheek US online campaign to the UK, featuring Doug, the Ford 'spokespuppet' who discusses the benefits of Ford's new Focus 2012 model. Filmed in a mockumentary style, the series of online videos, created by Team...

The Week: Advertising News - Evian reveals baby follow-up.(Brief article)
April 22, 2011... Evian has followed up its 'rollerbabies' ad with a new spot that flips adults into dancing babies. Created by BETC Euro RSCG, the 'baby inside' spot uses a series of images of people wearing T-shirts that show images of a baby's body on the...

The Week: Advertising News - SFW creates Credit TV spots.(Credit Confidential)(Brief article)
April 22, 2011... Credit Confidential, the consumer credit checking brand, has launched a pounds 5 million advertising campaign to establish its brand name. Created by SFW, television ads show a green animated 'mural man' leaving a trail on the side of...

The Week: Advertising News - Audi to run internet TV spots.(Audi UK Ltd.)(Brief article)
April 22, 2011... Audi, the car brand, will be the first advertiser to run a UK video ad campaign on internet-connected TVs. Pre-roll ads for Audi's A7 Sportback will be shown to viewers watching internet-enabled TVs. The campaign was negotiated by the media...

The Week: Advertising News - Magnum creates online game.(Lowe & Partners)(Brief article)
April 22, 2011... Magnum, the Unilever-owned ice-cream brand, has launched an interactive game that follows a young female 'pleasure seeker', as part of its new global positioning, 'for pleasure seekers'. The game, created by Lowe & Partners'...

The Week: Media News - Spotify tightens free access.(Brief article)
April 22, 2011... Spotify is tightening access to its ad-funded free music service in a bid to drive subscriptions to its premium and unlimited services. From 1 May, subscribers to the free service who signed up before 1 November 2010 will be able to listen to...

The Week: Media News - i reports March ABC decline.(Independent Print)(The Observer)(Financial report)(Brief article)
April 22, 2011... According to the latest Audit Bureau of Circulations figures, the circulation of Independent Print's i newspaper, which recently celebrated its 100th issue, averaged 171,415 for March - down 2.5 per cent month on month. Meanwhile, The...

The Week: Media News - Karmel signs deal with P&G.(Annabel Karmel)(Procter & Gamble )(Brief article)
April 22, 2011... The Procter & Gamble brand Fairy Liquid has selected Annabel Karmel, the children's cookery book author and TV cook, as its ambassador in a bid to reinforce its family message. The partnership involves Fairy sponsoring Karmel's new TV...

The Week: Media News - Twitter to open office in UK.(Brief article)
April 22, 2011... The social media site Twitter is to launch a UK office to service the growing demand for advertising on the US-based site. Recruitment advertising for posts in the UK office, understood to be considered for an East London location, has...

The Week: Media News - Barnes wins FHM editorship.(Bauer Media)(Brief article)
April 22, 2011... Bauer Media has named Joe Barnes, currently the editor of Front magazine, as the editor of its men's lifestyle magazine FHM. In January, the previous FHM editor, Colin Kennedy, resigned from the lads' magazine after 18 months. The title was...

The Week: Branding News - Morrisons in trademark fight.(FreshDirect)(Brief article)
April 22, 2011... Morrisons is facing a David and Goliath-style trademark battle after it applied to register FreshDirect as the brand name for its forthcoming home shopping business. FreshDirect is the name of the US fresh food delivery business in which...

The Week: Branding News - Bmi launches mobile site.(British Midland Airways Ltd.)(Brief article)
April 22, 2011... Bmi has launched a mobile website that enables consumers to book and pay for flights with their smartphones. Consumers who visit flybmi.com using a smartphone will be redirected to the mobile site. Key features on the mobile site include...

The Week: Marketing budgets down in latest IPA Bellwether Report.(Institute of Practitioners in Advertising)(Brief article)
April 22, 2011... Marketing budgets were revised down for the second successive quarter as doubts over consumers' willingness to spend continued, according to the IPA/BDO Bellwether Report released earlier this week. Responses from the approximately 300...

The Week: Quotes of the Week.(Quotation)
April 22, 2011... 'We didn't achieve our planned growth in the year... We can do better and we are taking action in key areas - for example, to drive a faster rate of product innovation and to improve the sharpness of our communication to customers.' - The Tesco...

The Week: Advertising Reviews - Leagas wins Ecuador brief.(Leagas Delaney )(Brief article)
April 22, 2011... The government of Ecuador has appointed Leagas Delaney to handle a pounds 10 million global campaign for its Ministry of Tourism. The campaign will run in North America, Germany and the UK this summer across a number of channels. The agency...

The Week: Advertising Reviews - OgilvyOne resigns ActionAid.(Brief article)
April 22, 2011... OgilvyOne has resigned the creative account for the anti-poverty charity ActionAid UK. According to the WPP agency, the decision was due to 'creative differences about the future direction' of ActionAid's campaign OgilvyOne won the charity's...

The Week: Advertising Reviews - KK Outlet lands Red Stripe.(Brief article)
April 22, 2011... Red Stripe, the Diageo-owned beer brand, has appointed KesselsKramer to its advertising account in the UK. KK Outlet, the London office of KesselsKramer, won the business after a final shoot-out against 18 Feet & Rising. Abbott Mead...

The Week: Media Reviews - HomeSense appoints Arena.(TJX Companies Inc. HomeSense)(Arena Media)(Brief article)
April 22, 2011... The homeware retailer HomeSense has appointed Arena Media to handle its media planning and buying account. Arena won the business after a pitch against Mindshare, the incumbent Mindshare picked up the account when the TK Maxx-owned brand...

The Week: Media Reviews - MPG picks up Circle Health.(MPG Media Contacts)(Brief article)
April 22, 2011... MPG Media Contacts has won the integrated media planning and buying account for Circle Health, the healthcare partnership that runs and builds hospitals. The previous incumbent on the account was Walker Media, which resigned the business last...

The Week: People News - Stickler joins TBWA\London.(Carol Stickler)(Brief article)
April 22, 2011... TBWA\London has appointed Carol Stickler as its new strategy director. Stickler will report to the chief strategy officer, Zaid Al Zaidy, and Erika Darmstaedter, the global business director for Mars. Stickler will lead the global strategy...

The Week: People News - Freeman takes McCann role.(Matt Freeman)(McCann Erickson)(Brief article)
April 22, 2011... Interpublic has appointed Matt Freeman, the chief executive of Mediabrands Ventures, to the position of vice-chairman, global chief innovation officer, of McCann Erickson. The move comes as IPG realigns Mediabrands, the holding group for the...

The Week: City News - Google's UK revenues grow.(Google UK Ltd. revenue report)(Financial report)(Brief article)
April 22, 2011... Google's UK revenues for the first quarter were dollars 969 million (pounds 593 million), up 15 per cent year on year, while the company's total revenues were dollars 8.58 billion, a 27 per cent jump. Worldwide net income growth climbed 17...

The Week: International News - WPP to acquire Commarco.(Brief article)
April 22, 2011... WPP has announced that it has agreed to acquire the Germany-based marketing services network Commarco GmbH. Commarco is the parent company of agencies including Scholz & Friends, deepblue and gkk DialogGroup. The network employs 1,200...

The Week: International News - Roddy moves to Hal Riney.(Kevin Roddy)(Publicis & Hal Riney )(Brief article)
April 22, 2011... Kevin Roddy, the former chief creative officer of Bartle Bogle Hegarty New York, is set to become the chairman and chief creative officer of Publicis & Hal Riney in San Francisco. Roddy left BBH last October, following a turbulent period...

The Week: International News - Publicis ups stake in Talent.(Brief article)
April 22, 2011... Publicis Groupe has increased its stake in the Brazilian agency Talent from 49 per cent to 60 per cent. The move comes as part of the network's bid to boost its presence in high-growth markets. Publicis Groupe initially acquired 49 per cent...

The Week: International News - Droga5 scoops Hennessy US.(Brief article)
April 22, 2011... Hennessy, the LVMH Moet Hennessy-owned cognac brand, has appointed Droga5 to its ad account in the US. The agency, led by David Droga, won the business after a pitch against Kirshenbaum Bond Senecal & Partners, McCann Erickson and a Havas...

The Week: International News - Hilton brand holds review.(Brief article)
April 22, 2011... Homewood Suites, the Hilton hotel brand, has called a review of its global advertising account. The move brings an end to the company's relationship with DraftFCB, which has worked on the business for almost ten years. In January, Hilton...

The Week: International News - Burger King calls Spain pitch.
April 22, 2011... Burger King has confirmed that it is holding a separate pitch for its advertising account in Spain. The move further underlines the fast-food chain's intention to run its advertising business on a market-by-market basis. Burger King has...

The Week: International News - Volten quits Euro RSCG.(Sander Volten)(Euro RSCG Worldwide Inc.)(Brief article)
April 22, 2011... Sander Volten, the managing director of digital for Europe at Euro RSCG, is quitting the network to launch a start-up. Volten, who was promoted from chief executive of Euro RSCG Amsterdam last September, plans to launch the unnamed agency in...

The Week: MG OMD and Goodstuff retain pounds 75m Virgin Media account.(Manning Gottlieb OMD)(Goodstuff Communications)(Brief article)
April 22, 2011... Virgin Media has retained Manning Gottlieb OMD and Goodstuff Communications as the incumbents on its pounds 75 million media planning and buying account, with the pair setting up a bespoke agency called Fifty6. The decision follows a review...

The Week: Quotes of the Week.
April 22, 2011... 'Some of the speculation about us pleading with Simon to be a judge makes me smile. I constantly hear we are in crisis but, in reality, we have an amazingly constructive relationship with Simon and are very much reading from the same page.' -...

Pitch Update.
April 22, 2011... Agencies are tripping over themselves to get on the longlist to pitch for Burger King's pounds 12 million UK advertising account. Apparently, the RFI is identical to that for the separate global pitch, which is being run out of the US and has...

New-business Rankings 22 April 2011.(Statistical table)(Company rankings)
April 22, 2011... NEW-BUSINESS RANKINGS 22 APRIL 2011 Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost gained ...

Hotline: Omnicon reports first quarter results.(Omnicom UK PLC revenue report)(Financial report)(Brief article)
April 22, 2011... Omnicom has reported UK revenue of dollars 280 million (pounds 171.5 million) in its first-quarter results, which reveal the group's total net income increased 24 per cent year on year to dollars 201.9 million. The holding company grew worldwide...

Hotline: Starcom MediaVest Group launch.(Brief article)
April 22, 2011... Starcom MediaVest Group is launching its content unit Liquid Thread in the UK, ahead of a global rollout of the brand. The division was formed in the US last April by merging its content units, Connectivetissue, Starcom Entertainment and...

Hotline: IPC Media appoints CST The Gate.(Brief article)
April 22, 2011... IPC Media has appointed CST The Gate to handle the advertising business for the relaunch of its women's weekly title Woman following a decline in sales. The agency won the account after a three-way pitch, handled by the AAR. ...

Hotline: Saturday version of i newspaper launched.(Brief article)
April 22, 2011... Independent Print is launching a Saturday version of its i newspaper. The edition will hit the newsstands on 7 May and cost 30p The weekday edition of i launched in October and costs 20p. -------------------- Did you find this article...

Hotline: NSPCC in search for agency.(National Society for the Prevention of Cruelty to Children)(Brief article)
April 22, 2011... The NSPCC is searching for an agency to handle its data services business. The charity is contacting agencies directly and the first project will launch on 20 May. -------------------- Did you find this article useful? Why not subscribe to...

Hotline: Kerry Foods strengthens relationship with Fallon.(Fallon London)(Brief article)
April 22, 2011... Kerry Foods has strengthened its relationship with Fallon, appointing the agency as its incumbent shop across Europe. -------------------- Did you find this article useful? Why not subscribe to the magazine? Please call 08451 55 73 55 for...

Hotline: St Dunstan's hunting for an advertising agency for rebrand.(Brief article)
April 22, 2011... St Dunstan's, the charity for blind and partially sighted ex-Service people, is hunting for an advertising agency as it looks to rebrand. The charity currently works with TDA on its direct marketing business. -------------------- Did you...

Hotline: Majority investment secure by The Mill.(Brief article)
April 22, 2011... The Mill, the post-production house, has secured a majority investment from Barclays Private Equity in a deal that values it at pounds 119 million and brings the exit of the former investor, The Carlyle Group. -------------------- Did you...

Hotline: Mindshare wins Grand Prize.(MindShare UK)(Brief article)
April 22, 2011... WPP's outdoor specialist Kinetic and media agency Mindshare won the Grand Prize at this week's Clear Channel Outdoor Planning Awards for their Nike work. See campaignlive.co.uk for a list of winners. -------------------- Did you find this...

Hotline: Copywriter dies.(Obituary)(Brief article)
April 22, 2011... Roger Nokes, the copywriter best known as the creator of the 'I Can't Believe It's Not Butter' campaign while at McCann Erickson, has died aged 65. -------------------- Did you find this article useful? Why not subscribe to the magazine?...

Hotline: Happy Easter.
April 22, 2011... Due to the Easter and May bank holidays, Campaign is not publishing a print edition next Thursday (28 April). The next issue of Campaign will be cover-dated 6 May and published on 5 May. Happy Easter holidays to all of our readers. ...

Campaign Promotion: The Plannertarium Campaign - Thinking outside the box.(Channel 4)
April 22, 2011... OMD's Yin Chung, seen above presenting at the 2010 Channel 4 Plannertarium, talks to Jane Bainbridge about the diversity of ideas and solutions on offer to those who win a place. Yin Chung liked the look of Channel 4's Plannertarium event...

Close-up: The Advocates - Laughter is proving the best medicine for Given.
April 22, 2011... Alan Partridge, Peter Kay and a couple of beach bums called Brad and Dan have brought a smile to the faces of thousands of people, including Mark Given, the marketer responsible for Foster's and John Smith's advertising. John Tylee reports. ...

Close-up: Social media moves on to real-world experience.
April 22, 2011... VCCP Share's Dominic Stinton believes successful social media campaigns are grounded in old-style marketing techniques. For the past couple of years, some of us at VCCP have been obsessed with getting our heads down and to grips with social...

Close-up: The history of advertising in quite a few objects: 12 SLADE membership card.
April 22, 2011... The ad industry's single confrontation with militant trade unions is little remembered more than three decades after it took place. Yet the industry's victory - after two years of bitter conflict - ensured it would never become a victim of...

Close-up: Love it or loathe it, the royal wedding unites the nation.
April 22, 2011... While Ofcom rules mean advertisers can't run spots during the ceremony, John Tylee finds out how brands have approached the nuptials. When it comes to staging a royal wedding, nobody does pomp quite like the British. Whether or not the...

Close-up: So what the hell do you do when you get into the office?(UM London)(Interview)
April 22, 2011... Once, you were a creative or a suit. Now, you can be a freshness director or in-house scientist. But is there substance to these stylish new roles?. For a long time now, advertising has been full of weird and wonderful job titles (digital...

Close-up: My YouTube ad of the week.(Brief article)
April 22, 2011... Brand: Limitless. Task: Promote the cinema release of the Relativity Media/Rogue Pictures feature film Limitless. Execution: We see how the giant video screens in Times Square can easily be hacked with an iPhone, a 'transmitter' and 'video...

Close-up: D&AD Awards - Is white the new black?(2011 D&AD Awards)
April 22, 2011... A white Pencil is generally welcomed, as long as it doesn't devalue the others, Matt Williams finds. As some of the industry's finest minds descended on London's Olympia last week to judge the 2011 D&AD Awards, they were greeted with the...

Close-up: My Life in Advertising - Steve Stretton, Archibald Ingall Stretton.(Interview)(Brief article)
April 22, 2011... Name: Steve Stretton Job: Founding partner, Archibald Ingall Stretton The reason I got into advertising was... I read a book about it when I was 14 and that was it. I really must get round to reading another book. The campaign I'm most...