Campaign articles from April 2010

Campaign archives from April 2010

Skype kicks off global ad agency review.(Brief article)
April 30, 2010... Skype is looking for a creative agency to handle a global advertising brief. The review is in the early stages with the internet telecoms company making informal approaches to agencies. However, it is thought that Skype is looking to move...

Thomas steps up in M&C Saatchi restructure.(Lisa Thomas)(Brief article)
April 30, 2010... Lisa Thomas, the chief executive of the direct marketing agency Lida, has been promoted to chief executive of the M&C Saatchi Group as part of a restructure. Graham Fink, the executive creative director of M&C Saatchi, and Camilla...

Dare beats four to Sainsbury's digital.(Brief article)
April 30, 2010... Dare has landed the Sainsbury's digital advertising account following a shoot-out against VCCP, Abbott Mead Vickers BBDO, Altogether Digital and i-level. The agency will take on responsibility for all the online strategy and digital...

Tories plot COI fee reform.(Brief article)
April 30, 2010... Conservatives plan to introduce payment-by-results for agencies on COI roster. Agencies would be paid by results if the Conservative Party wins the next General Election as a way to get better value for money from COI's pounds 232 million...

Work Club wins Land Rover brief.(Jaguar Land Rover has appointed Work Club to handle a global advertising campaign)(Brief article)
April 30, 2010... The agency has been hired to handle a global digital task. Jaguar Land Rover has appointed Work Club to handle a global digital brief to promote one of the company's marques. The independent agency picked up the business without a pitch...

Engine appoints Clift as non-exec director.(Brief article)
April 30, 2010... Simon Clift, the former global chief marketing officer at Unilever, has joined the Engine board as a non-executive director. Clift, who announced he was leaving Unilever in February, will lend his experience of global communications to...

TV ad revenue rise set to slow in June.(Brief article)
April 30, 2010... Despite a strong second quarter for TV ad revenue, media agencies are predicting that growth will slow in June. Though agencies and broadcasters have suggested that May is likely to be between 15 and 20 per cent up year on year, they have...

Perspective: Why the industry needs to start promoting itself.
April 30, 2010... This is the week that marketers get to find out what sort of contribution they're making to their company's assets. And the BrandZ Global Brands study by Millward Brown Optimor has some good news. The top 100 brands have increased in value by...

RKCR/Y&R promotes Ben Kay in planning restructure.(Brief article)
April 30, 2010... Rainey Kelly Campbell Roalfe/Y&R has promoted Ben Kay, its head of planning, to the newly created group role of chief strategy officer, as part of a restructure of its planning department. Kay, who has worked at RKCR/Y&R for six...

DLKW nets Viagogo integrated account.(Delaney Lund Knox Warren)(Brief article)
April 30, 2010... Viagogo, the online ticket exchange, has appointed Delaney Lund Knox Warren to handle its integrated advertising account. DLKW's appointment follows a pitch against undisclosed agencies and marks the first time that Viagogo has worked with an...

The Spectator in hunt for advertising agency.(Brief article)
April 30, 2010... The Spectator, the weekly politics and current affairs magazine, is on the hunt for an agency to handle its advertising business. The Press Holdings Media Group publication is set to run an advertising campaign that will coincide with a...

Center Parcs kicks off creative review.(Brief article)
April 30, 2010... Center Parcs is looking for an agency to handle its pounds 2 million advertising account. The UK-based holiday resort has sent an RFI to agencies with the intention of putting together a longlist in the coming weeks. Center Parcs will then...

Silver Spoon - Half Spoon.
April 30, 2010... Adam & Eve has unveiled its first work for Silver Spoon since it landed the business in January. The TV campaign promotes the brand's Half Spoon product, which contains half the calories of regular sugar. The spots open on a barber and a...

Volkswagen - Unbelievable value.(Brief article)
April 30, 2010... DDB has unveiled the latest execution in its 'unbelievable value' campaign, promoting the offers available on the latest Volkswagen models. The two spots illustrate consumers' difficulty in comprehending the value of VW deals. A man sits in...

Watford College - George and Fred.(Brief article)
April 30, 2010... Graham Fink, M&C Saatchi's executive creative director, makes a cameo appearance in a viral for Watford College. Created by Tony Burke and Luca Bertoluzzi at Hoffman & Voight, it follows an elderly creative team as they struggle to...

Chick Smith Trott lands Frosty Jack's.(Brief article)
April 30, 2010... Frosty Jack's Cider has appointed Chick Smith Trott to handle its integrated advertising account, following a pitch against TBWA\Manchester and Driven. The cider brand, which is owned by the Aston Manor brewery and is the third-best-selling...

Grey London beats BMB to pounds 2m Ginsters creative brief.(Brief article)
April 30, 2010... Ginsters, the brand famous for its pies and Cornish pasties, is set to appoint Grey London to handle its pounds 2 million advertising account. Grey will be awarded the business following a shoot-out against Beattie McGuinness Bungay. ...

Magners - It's all gone pear shaped.(Red Brick Road )
April 30, 2010... The Red Brick Road is launching a print campaign for the Magners Pear variant, embracing the brand's new quirky and humorous tone. Four six-sheet executions are all presented in a way that suggests the work has been produced incorrectly. One...

Lord's hires Amp as first retained ad agency.(Marylebone Cricket Club)(Brief article)
April 30, 2010... Lord's, the London cricket ground owned by the Marylebone Cricket Club, has appointed Amp London to its advertising business. The appointment was made without a pitch and marks the first time that Lord's has worked with a retained agency on...

Goodfella's - Pizza fairy.(Brief article)
April 30, 2010... Goodfella's, the Northern Foods pizza brand, has introduced the 'pizza fairy' as its new spokesman as part of an ad campaign to promote the brand's range of products. In the TV spot, created by Mother London, the fairy appears in front of a...

Lipton Yellow Label - A sip of inspiration.(DDB)(Brief article)
April 30, 2010... 'Tea sharpens the mind', according to a new spot for Lipton Yellow Label tea that focuses on the beverage's ability to stimulate the brain's creative processes. The spot, created by DDB and directed by Noam Murro, goes back to 1966, when Lalo...

Purser quits LBi for Iris digital planning.(Christian Purser)(Brief article)
April 30, 2010... Iris has poached LBi's director of strategy and planning, Christian Purser, to head its digital planning team. Purser will report to the managing director of Iris Digital UK, Tom Poynter, and focus on building the agency's digital strategy...

Breast Cancer Campaign calls UK advertising review.(Brief article)
April 30, 2010... Breast Cancer Campaign, the UK breast cancer research charity, is looking for an agency to handle its consolidated advertising business. The charity currently works with a number of agencies, including The Good Agency and Rapier, across its...

SMG establishes single trading unit.(Starcom MediaVest Group)(Brief article)
April 30, 2010... Starcom MediaVest Group has integrated its investment teams and appointed the group TV trading director, John Davidson, to a new role overseeing all trading. SMG's trading will no longer be grouped by media channels such as TV and press, and...

Honda - Impossible dream.
April 30, 2010... Wieden & Kennedy is relaunching its award-winning 'impossible dream' spot for Honda with an extended two-and-a-half-minute version. The original ad has been augmented and spliced with new footage that unveils the destination of the spot's...

Sainsbury's - Taste.(J Sainsbury PLC)(Brief article)
April 30, 2010... Jamie Oliver is waxing lyrical about sausages in Abbott Mead Vickers BBDO's latest ad for Sainsbury's. As the celebrity chef walks through the countryside, he highlights the supermarket's commitment to creating the best-tasting food. The ad...

JWT London to launch technology division.(Brief article)
April 30, 2010... JWT London is launching a technology business called JWT Experience, which will work on developing effective communications across technology platforms for brands. The move follows the launch of an Experience division at JWT New York and the...

Isobel lands brief for Bordeaux Wine.(Bordeaux Wine Council)(Brief article)
April 30, 2010... The Bordeaux Wine Council, the trade association that represents the region's wine growers, has appointed Isobel to handle its integrated advertising account. Isobel won the business after a pitch against undisclosed agencies, and will now be...

Born Free - Keep wildlife in the wild.(Brief article)
April 30, 2010... WCRS has created a set of heart-wrenching print ads for Born Free, a global charity that works to bring an end to animal suffering. The executions, which show animals such as gorillas, bears, elephants and lions portrayed as homeless people...

The Week: Advertising News - Barclays in talent contest.(Barclays Bank Ltd.)(Brief article)
April 30, 2010... Barclays is launching a talent contest-based campaign in a bid to promote its 1,700 revamped branches across Britain. The contest, entitled Barclays Live, includes heats in seven cities across the UK to find the best local dance act, and will...

The Week: Advertising News - Gold Blend couple revived.
April 30, 2010... The Nestle-owned coffee brand Nescafe is reviving its TV ads featuring the Gold Blend couple after a break of more than ten years. Nestle is to update the campaign, which will air in May through its ad agency, McCann Erickson, by introducing...

The Week: Advertising News - TBWA and Haagen-Dazs split.
April 30, 2010... TBWA\London has parted company with the ice-cream brand Haagen-Dazs after handling its UK creative account for eight years. The London shop began working on the ice-cream brand in 2002 when TBWA Worldwide picked up Haagen-Dazs's pounds 30...

The Week: Advertising News - Sky scraps red-button ads.
April 30, 2010... Nine years after it was launched, BSkyB is scrapping red-button advertising on all Sky channels. The move, taking effect at the end of June, will affect advertisers including Toyota, Ford, Sandals and Paramount. However, the service will...

The Week: Advertising News - WPP launches consultancy.(Brief article)
April 30, 2010... WPP has launched a consultancy start-up in an attempt to bid for a slice of clients' technology department budgets, its chief executive, Sir Martin Sorrell, has revealed. The launch is part of a strategy by WPP to expand into technology...

The Week: Advertising News - EBay unveils new campaign.
April 30, 2010... EBay is looking to move away from its second-hand goods route and position itself as a fashion retailer with a new campaign from Bartle Bogle Hegarty and The Partners. The campaign, which uses the strapline 'the clothes you love, direct from...

The Week: Advertising News - Mobile ad market increases.(Brief article)
April 30, 2010... The mobile advertising market totalled pounds 37.6 million in 2009, a growth of 32 per cent, according to research by the Internet Advertising Bureau and PricewaterhouseCoopers. Every quarter in 2009 showed growth, with quarter four...

The Week: Advertising News - Tobacco giants battle ban.(Brief article)
April 30, 2010... Three of the UK's biggest tobacco companies are calling for a judicial review of the Government's upcoming ban on the display of cigarettes and other tobacco products in shops. British American Tobacco, Japan Tobacco and Imperial Tobacco have...

The Week: Advertising News - Google in AdWords revamp.(Google UK Ltd.)(Brief article)
April 30, 2010... Google is tightening up its AdWords certification scheme as it launches the application-programming interface as a free offering to its partners. The internet giant is introducing new accreditations that will enable brands to verify the...

The Week: Advertising News - Foursquare attracts users.(Brief article)
April 30, 2010... Foursquare, the mobile social network popular in urban areas as a source of recommendation for eateries, shops and local attractions, is set to hit the one-million user mark in half the time it took Twitter to reach the milestone. The...

The Week: Advertising News - Diageo promotes new drink.(Brief article)
April 30, 2010... Diageo has launched a pounds 5 million marketing push to promote the launch of its new premixed Smirnoff vodka and cola drink. The campaign, created by Isobel, will incorporate TV, poster, press and online work, as well as a sampling campaign...

The Week: Media News - Aegis reveals Buhlmann pay.(Jerry Buhlmann)(Brief article)
April 30, 2010... Jerry Buhlmann, the Aegis group chief executive, earned more than pounds 974,000 in 2009, when he was the Aegis Media chief executive, despite the company slashing its overall payout to directors in half, to pounds 3.3 million. In addition to...

The Week: Media News - Barclay brothers' value rises.
April 30, 2010... Sir David and Sir Frederick Barclay, the owners of The Daily Telegraph, have leapt 18 places to number 22 in The Sunday Times' Rich List for 2010, cementing their place as the countries wealthiest media players. The Sunday Times' list claims...

The Week: Media News - Mags line up for PPA awards.(Periodical Publishers Association)(The Week )(Grazia)(Brief article)
April 30, 2010... Grazia, Look and The Week are among those vying to be named Consumer Magazine of the Year in the Periodical Publishers Association's 2010 awards. Contenders for Editor of the Year include Harpers Bazaar's Lucy Yeomans, Esquire's Jeremy Langmead,...

The Week: Media News - Virgin offers online movies.(Virgin Media Group Ltd.)(Brief article)
April 30, 2010... Virgin Media is launching an online movie streaming service that is available to both customers and non-customers. Virgin Media Online Movies launched on Monday and allows viewers to stream films from their laptops, PCs and TVs on a...

The Week: Media News - Jazz FM creates phone apps.(Brief article)
April 30, 2010... The digital radio station Jazz FM and local radio stations from the Orion Media, UKRD, TLRC and Tindle Radio groups are to launch smartphone applications in partnership with the UBC Media Group. UBC will develop and supply iPhone and other...

The Week: Universal McCann scoops global Burberry business.(Brief article)
April 30, 2010... Burberry, the British luxury fashion brand, has appointed Universal McCann to handle its global media planning and buying business. The Interpublic network landed the business following a six-month pitch process that culminated in a...

The Week: Quotes of the week.(Quotation)
April 30, 2010... 'Our aim must be to modernise as a business so that we are ready to face the challenges of the on-demand, content-led world across all three screens: television, internet and mobile. We need to be responsive to what's happening in our...

The Week: City News - Microsoft revenues increase.(Financial report)
April 30, 2010... An improvement in corporate spending on computers and a new operating system helped Microsoft boost net income by 35 per cent in the last quarter, to pounds 2.6 billion. The company as a whole announced revenues of pounds 9.5 billion for the...

The Week: City News - Twitter buys Cloudhopper.(Brief article)
April 30, 2010... Twitter has acquired Cloudhopper, the mobile messaging business, as part of new plans to enhance its SMS service across the world. -------------------- Did you find this article useful? Why not subscribe to the magazine? Please call 08451...

The Week: City News - Sport Media reports losses.(Financial report)(Brief article)
April 30, 2010... Sport Media Group, the publisher of the Daily Sport and Sunday Sport, has reported a pre-tax loss of pounds 29.2 million for the 17 months to the end of December 2009. Total net debt at the period end rose to pounds 11.9 million, compared...

The Week: City News - Carphone Warehouse in profit.(Financial report)(Brief article)
April 30, 2010... The Carphone Warehouse has reported a 3 per cent rise in fourth-quarter revenue, thanks to an improvement in its Best Buy Mobile business in the US and stronger trading for its Carphone Warehouse Europe stores. The retailer, which recently...

The Week: City News - Publicis reveals growth in Q1.
April 30, 2010... The Publicis Groupe chairman and chief executive, Maurice Levy, has described the group's first-quarter organic growth of 3.1 per cent as 'quite remarkable' and claimed its foundations were 'much stronger than that of our competitors'. The...

The Week: Brand News - Google remains top brand.(Brief article)
April 30, 2010... The value of the world's top 100 brands has grown by 4 per cent in the past year, according to the results of the 2010 BrandZ survey. The list was again topped by Google, which retained its position as the world's biggest brand thanks to a 14...

The Week: International News - US agencies' revenues fall.(Brief article)
April 30, 2010... Revenue for US advertising, marketing, media and public relations agencies fell by 7.5 per cent during 2009, according to the Ad Age Agency Report, the sharpest decline in the report's 66-year history. However, despite the problems, the...

The Week: International News - MT Carney defects to Disney.(Walt Disney Co. Walt Disney Studios)(Brief article)
April 30, 2010... MT Carney, one of the founding partners of Naked in the US, has been appointed as the marketing chief of Disney's film business. She will now oversee an estimated annual adspend of between pounds 230 million and pounds 250 million. Before...

The Week: International News - Greenberg heads Spikes.(Bob Greenberg)(Brief article)
April 30, 2010... David Lubars, the chairman and chief creative of BBDO North America, and Bob Greenberg, the chairman and global chief creative at R/GA, have been named as the jury presidents for the 2010 Spikes Asia Festival. Lubars will take responsibility...

The Week: International News - Pair share South African gong.(TBWA\Hunt\Lascaris )(The Jupiter Drawing Room (South Africa) & Partners)(Brief article)
April 30, 2010... TBWA\Hunt\Lascaris and The Jupiter Drawing Room (South Africa) & Partners have jointly won the Agency of the Decade Award at South Africa's annual AdReview Awards. The publication said that TBWA\Hunt\Lascaris' major achievements in the...

The Week: International News - Tiger Beer calls creative pitch.
April 30, 2010... Tiger Beer, the Asia-Pacific Breweries-owned brand, has called a pitch for its advertising business in the Asia-Pacific region. The company has shortlisted JWT, Iris, Ogilvy & Mather, Y&R and the incumbent, Saatchi & Saatchi, to...

The Week: International News - M&C scoops Australia brief.(M&C Saatchi London)(Building Brand Australia )(Brief article)
April 30, 2010... The Building Brand Australia programme, the initiative set up to help rebrand Australia, has appointed M&C Saatchi to handle its marketing communications. The agency picked up the four-year contract following a pitch against Ogilvy,...

The Week: People News - McCall to leave GMG in June.(Guardian Media Group appointed Carolyn McCall as chief executive)(Brief article)
April 30, 2010... The Guardian Media Group has announced that its chief executive, Carolyn McCall, will step down from her role at the end of June. Andrew Miller, the chief financial officer, will temporarily take over her duties. In March, it emerged that McCall...

The Week: People News - Harding heads OgilvyAction.(Steve Harding )(Brief article)
April 30, 2010... Ogilvy Group has appointed Steve Harding as the global chief executive of OgilvyAction, its experiential and promotional network, whose clients include British American Tobacco. Harding joins the senior management team alongside Sheila...

The Week: People News - McCann joins Nickelodeon.(Tina McCann is resigns from Turner Broadcasting )(Brief article)
April 30, 2010... Tina McCann is leaving Turner Broadcasting to become the senior vice-president, managing director for the children's TV network Nickelodeon UK. McCann replaces Howard Litton, who left the post in January. She has been the acting chief content...

The Week: Advertising Reviews - Publicis wins Chevrolet task.
April 30, 2010... General Motors is shifting the US Chevrolet account, worth an estimated pounds 20 million, out of Campbell-Ewald and into Publicis The agency has previously handled some advertising activity for the car brand including campaigns for Chevy...

The Week: Advertising Reviews - Married sex site hunts agency.(IllicitEncounters.com)(Brief article)
April 30, 2010... IllicitEncounters.com, the UK's largest extramarital dating site, is on the hunt for creative and media buying agencies that can help it get ads into mainstream media. The site, which aims to provide a safe and non-judgmental environment...

The Week: Agencies line up for pounds 10m BSkyB UK digital account.(Brief article)
April 30, 2010... BSkyB is reviewing its estimated pounds 10 million digital agency requirements in the UK as it looks to increase its focus on digital. The company currently works with a roster of agencies including Brothers and Sisters, AKQA, Soup,...

The Week: Quotes of the week.
April 30, 2010... 'What is very positive and, perhaps, surprising is financial services is up, automotive is up, retail is up and FMCG is up. So we see all sectors contributing to growth.' - The Publicis chairman, Maurice Levy, is upbeat after announcing an...

Pitch Update.(Brief article)
April 30, 2010... The Eurostar digital pitch that kicked off earlier this month is progressing nicely, with a number of agencies due to hold meetings with the client this week. A final shortlist of agencies to pitch for the business will be drawn up next week,...

New-Business Rankings: 30 April 2010.(Statistical table)
April 30, 2010... NEW-BUSINESS RANKINGS: 30 APRIL 2010 Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost gained ...

Hotline: Penguin Books kicks off search for agency.(Brief article)
April 30, 2010... Penguin Books has kicked off a search for an agency to handle the launch activity for John le Carre's new novel, Our Kind Of Traitor Agencies have been approached about a brief that will span outdoor, print and online channels. ...

Hotline: Stuart Smith returns to Wieden & Kennedy.(Brief article)
April 30, 2010... Stuart Smith, the former head of planning at Wieden & Kennedy London who left to join Google Creative Lab in 2008, is returning to the agency's New York office. Smith, whose career also includes a stint at D'Arcy, will take on the role of...

Hotline: Women's retailer Evans hunts for ad agency.(Brief article)
April 30, 2010... Evans, the women's retailer, is on the hunt for an agency to handle an advertising brief. Part of the Arcadia Group, Evans has begun approaching agencies about the brief, which includes online, PR and press activity around the launch of a new...

Hotline: L'Oreal consolidates its US media account.(Brief article)
April 30, 2010... L'Oreal has consolidated its dollars 700 million US media buying account into Universal McCann. The account was previously split between Universal McCann and ZenithOptimedia, but L'Oreal called a review of the business in March. ...

Hotline: Mother appoints Feh Tarty.(Brief article)
April 30, 2010... Mother has appointed the former Wieden & Kennedy creative director Feh Tarty. He joins the agency next month and will take on responsibility for the creative output on the Ikea account. -------------------- Did you find this article...

Hotline: Euro RSCG London appoints a senior planner.(Samantha Alonso)(Brief article)
April 30, 2010... Euro RSCG London has appointed Samantha Alonso, the head of brand and business strategy at Naked Communications, as a senior planner. -------------------- Did you find this article useful? Why not subscribe to the magazine? Please call...

Hotline: Blue Cross moves its DM account to TW Cat.(Brief article)
April 30, 2010... Blue Cross, the animal welfare charity, has moved its DM account from Rapp to TW Cat, following a pitch. Rapp has worked on the account since 1996. -------------------- Did you find this article useful? Why not subscribe to the magazine?...

Hotline: Little Fish Films launched.(Brief article)
April 30, 2010... The 2AM Films director and producer team Gus Filgate and Sophie Cowling are launching their own production company, called Little Fish Films. The London-based company opens its doors this week. -------------------- Did you find this...

Hotline: The Perfume Shop appoints ZenithOptimedia.(Brief article)
April 30, 2010... The Perfume Shop has appointed ZenithOptimedia to handle its pounds 1.5 million media planning and buying account. The business was previously with WFCA. -------------------- Did you find this article useful? Why not subscribe to the...

Hotline: Erasmus hires Matt Follows.(Brief article)
April 30, 2010... Erasmus has hired Matt Follows, a creative director at Naked Communications, to the same role. Starting his career at M&C Saatchi, he moved to Wieden & Kennedy before turning his hand to directing in 2003 when he helped set up 2AM Films....

Hotline: Barclaycard announces partnership deal.(Barclaycard has announced a partnership with Quintain Estates and Development Plc )(Brief article)
April 30, 2010... Barclaycard has announced a partnership with Quintain Estates and Development plc that will see Barclaycard obtain naming and promotional rights to Wembley Arena. The five-year deal will see the venue take on the moniker 'Wembley Arena, a...

Campaign Promotion: Richard Desforges - Try something different.
April 30, 2010... PHD's media director, Richard Desforges, believes The Plannertarium helped to change his entire agency's mindset and convinced a client to try something new, Jane Bainbridge writes. The recession has been tough for the media industry but it...

Close-Up: Can ISBA model connect agencies and advertisers?(Conference news)
April 30, 2010... Industry figures reflect on the ISBA president's blueprint for more successful communications. At last week's IPA Members' Lunch, Mark Hunter, the ISBA president and Molson Coors chief executive, gave a speech setting out the key hurdles that...

Close-Up: Young runners reclaim the streets with Nike GRID.
April 30, 2010... Nike's brand engagement idea saw fun and competition rule over technology. W&K's Graeme Douglas explains the strategy. Nike is a brand built on running. Trace the company's lineage back and you eventually arrive about 40 years ago, with...

Close-Up: IPA President's Medal for advertising's 'nice guy'.
April 30, 2010... Nick Kendall, Bartle Bogle Hegarty's group strategy director, becomes a member of an elite group of two. If you'd just picked up an award that only one other person had won, and that person happened to be your hero and the reason you went...

Close-Up: How Mindshare crashed the MIP party.
April 30, 2010... Simon Willis explains why the media agency is taking on the big boys at developing programmes. It seems like a lifetime ago that Mindshare took me on with the challenge of creating programming for our clients that makes them famous but also...