Campaign articles from April 2009

Campaign archives from April 2009

BBC fears backlash over 'expensive' ad.
April 3, 2009... The launch of an ad for BBC Radio 1, created by Fallon, has been put on hold by the BBC because of fears of a backlash from licence-fee payers. The BBC has yet to decide if it will ever air the ad, which promotes Radio 1's DJs, because it...

Co-op calls pounds 32m review.(Co-operative Group contracts with PHD Rocket)(Brief article)
April 3, 2009... Ethical retailer calls pitch for media accounts after pounds 1.6bn Somerfield acquisition. The Co-operative Group, which includes the Somerfield supermarket chain, has called a pitch for its pounds 32 million UK media business. The...

Agencies line up for pounds 10m Subway pitch.(Subway contracts with agency Frame for advertising campaign)(Brief article)
April 3, 2009... Subway, the global submarine sandwich franchise, has called a review of its pounds 10 million in-tegrated advertising account through the AAR. An RFI was sent to agency groups and integrated agencies on Tuesday. The account will involve a...

Keira Knightley takes a beating in new Women's Aid ad.(Brief article)
April 3, 2009... Keira Knightley is slapped and kicked in the stomach by an abusive boyfriend in a new cinema ad for Women's Aid. The film, created by Grey, was directed by Joe Wright, the director of Atonement. The ad, called 'cut', was put together by a...

Guide Dogs reviews digital agency brief.(Guide Dogs for the Blind Association looking for an advertising agency )(Brief article)
April 3, 2009... The Guide Dogs for the Blind Association is on the hunt for an agency to handle digital marketing to business donors. The charity is looking for an agency to help it explore its digital potential in the corporate sector, encouraging...

Paul Simons backs mobile ad start-up.
April 3, 2009... The former agency chief Paul Simons is backing a start-up that will focus on developing mobile phones as an advertising medium. The one-time Ogilvy & Mather chief executive, and founder of Simons Palmer Denton Clemmow Johnson, is one of...

Lloyds Banking Group calls pitch for pounds 80m media planning and buying account.(Brief article)
April 3, 2009... Lloyds Banking Group, the financial giant created by the merger of Lloyds TSB with HBOS last year, is reviewing its pounds 80 million media planning and buying arrangements. The bank will run a pitch process involving the incumbent on the...

World Vision reviews direct account.(Brief article)
April 3, 2009... World Vision, the Christian relief organisation dedicated to tackling poverty, is looking for an agency to handle its direct marketing account. The charity has approached agencies directly with a view to compiling a shortlist and an...

AKQA launches media, search and analytics division.(Brief article)
April 3, 2009... AKQA has launched a new media planning and buying and search division. The new global division, called AKQA Media, Search & Analytics (MSA), will provide planning and buying as well as analytics and search optimisation. The unit...

Goodstuff launches partnership service.(Brief article)
April 3, 2009... Goodstuff, the communications planning agency, is launching a brand partnership service called Goodmix. Goodmix will work with clients including Virgin Media, Living and Ann Summers in exploring brand partnerships in retail and other areas....

AMV lands global Unicef ad business.(Abbott Mead Vickers BBDO )(Brief article)
April 3, 2009... Abbott Mead Vickers BBDO has won the global advertising account for Unicef. The agency beat Miles Calcraft Briginshaw Duffy to the business after a final pitch. M&C Saatchi had been involved at an earlier stage but did not make it...

ASA clamps down on VW combat ad.
April 3, 2009... A TV ad for the new Volkswagen Golf has been given a 9pm time restriction after the martial arts-inspired action sparked 1,066 complaints, making it the fifth most-complained-about ad of all time. The ad, created by DDB London, features the...

Agencies line up for TfL's child road safety digital account.(Department for Transport)(Brief article)
April 3, 2009... The Department for Transport has called a pitch for its child road safety digital account through COI. The winning agency will work on the website and digital advertising projects for the DfT's existing 'tales of the road' campaign. The...

VCCP and Resonate set up social comms and PR agency.(Brief article)
April 3, 2009... Chime Communications' VCCP Group and Resonate, the consumer PR agency that is part of the Bell Pottinger Group, have launched a joint venture digitally led social communications and PR agency, called Icon. The agency launches having won a...

GSK kicks off digital review for NiQuitin.(GlaxoSmithKline PLC looking for a digital agency)(Brief article)
April 3, 2009... NiQuitin, the GlaxoSmithKline-owned nicotine patch brand, is looking for a digital agency. It has already approached a number of agencies with the brief and is currently putting together a shortlist. It is thought that pitches will...

Albion nets creative duties for STA Travel.(Brief article)
April 3, 2009... Albion has won the advertising account for STA Travel, the global travel specialist for students and young adults, after a three-way pitch. The incumbent, the Manchester-based agency Love Creative, was not involved in the pitch, which was...

The Week: Advertising news - Tango thanks customers.(Brief article)
April 3, 2009... Tango has modified its brand identity to include the word 'thanks', following the roll-out of Britvic's 'Save Tango' campaign. The integrated campaign, which included a march across London Bridge, has led to an 8 per cent growth in sales...

The Week: Advertising news - FSA ruling 'baffles' Kellogg.(Food Standards Agency )(Brief article)
April 3, 2009... Kellogg has branded as 'baffling' a decision by the Food Standards Agency to retain a controversial element of its nutrient profiling model governing which products can be advertised around children's programmes. The FSA has rejected...

The Week: Media news - Vodafone in Twitter tie-up.(Brief article)
April 3, 2009... Twitter and Vodafone have signed a commercial tie-up, enabling UK customers of the mobile phone network to send and receive Tweets free of charge. While mobile phone networks in North America already offer the service, the deal is the first of...

The Week: Media news - Web revenues on the up.(Brief article)
April 3, 2009... Digital revenues are set to soar in 2009, according to figures from the Association of Online Publishers. The AOP is predicting a 16 per cent growth in digital revenues, taking digital publishers' income from pounds 800 million in 2008 to...

The Week: Media news - Google tests TV Ads Online.(television advertising)(Brief article)
April 3, 2009... Google is testing technology that will make it easier for advertisers to buy advertising across Google TV, YouTube and other sites offering video content. The service, Google TV Ads Online, would connect Google's TV ad brokering business...

The Week: Media news - TfL freesheet deal unlikely.(Transport for London)(Brief article)
April 3, 2009... Transport for London has said it is 'highly unlikely' that it will launch an afternoon freesheet distribution contract, as Metro's ten-year contract for the morning distribution of newspapers comes up for tender this year. It is thought that...

The Week: Media news - RadioCentre accuses BBC.(Brief article)
April 3, 2009... RadioCentre has accused the BBC of promoting established acts, including U2 and Coldplay, over new up-and-coming bands, which it believes is detrimental to the growth of the music industry. Despite the BBC having a strict policy on...

The Week: Media news - Universal pens F1 contract.(Formula One contracts with Universal Music )(Brief article)
April 3, 2009... Universal Music has signed a deal to create live music at Formula One motorsport events across the world. The deal, signed between Universal and Formula One Administration, will see the creation of a new entertainment brand called F1 Rocks....

The Week: Media news - Sun tops newspaper sites.(Brief article)
April 3, 2009... Sun Online has overtaken guardian.co.uk as the most popular newspaper website in the country. In February's ABCe figures, the News International-owned site achieved 27.3 million unique users, up almost 25 per cent on January and two...

The Week: Media news - MPs probe local media.(House of Commons Culture, Media and Sport Committee)(Brief article)
April 3, 2009... The House of Commons Culture, Media and Sport Committee has launched an inquiry into the future of local media that will address concerns surrounding the impact of digital and the effect of news aggregators such as Google. The committee...

The Week: Media news - Mirror axes more titles.(Trinity Mirror Newspapers)(Brief article)
April 3, 2009... Trinity Mirror is closing four of its weekly regional titles in the West Midlands. The media group is to shut the Black Country Mail Extra, the Wolverhampton AdNews, the Daventry Post and the Ashby Herald. Trinity Mirror said that it hoped...

The Week: Media news - Regionals staff levels fall.(Brief article)
April 3, 2009... Around 10 per cent of people working at regional newspapers have lost their jobs in the past six months, according to reports. The figure, which amounts to between 3,500 and 4,000 workers, is said to be a result of a 37 per cent drop in ad...

The Week: Media news - Airey plays down Five fears.(Dawn Airey)(Brief article)
April 3, 2009... Dawn Airey, the chairman and chief executive of Five, has assured staff that Bertelsmann, which controls the broadcaster's parent company, RTL, remains committed to it. She e-mailed staff after Thomas Rabe, Bertelsmann's chief financial...

The Week: BBH asks employees to take pay cut in bid to save jobs.(Bartle Bogle Hegarty)(Brief article)
April 3, 2009... Bartle Bogle Hegarty is asking its staff to take nine days unpaid leave a year, equivalent to a 3.5 per cent pay cut, to stave off the need for redundancies. In an all-staff meeting last Thursday, the senior management team made the offer,...

The Week: Best of the blogs - Creators not closers.
April 3, 2009... Many people in advertising think that creatives just like to make nice little films and couldn't give the first shit about whether or not they sell anything. And, for the most part, they're right. But if you put a monkey in a cage and...

The Week: City News - M&C revenue hits pounds 104m.(M&C Saatchi London revenue report)(Financial report)(Brief article)
April 3, 2009... M&C Saatchi has reported like-for-like revenue growth of 11 per cent to pounds 104.4 million for 2008, with headline operating profit up by 34 per cent to pounds 13.7 million. Headline operating margin increased to 13.2 per cent from 11.7...

The Week: City News - UKRD to acquire rival TLRC.(The Local Radio Company)(Brief article)
April 3, 2009... The local radio group UKRD is set to acquire rival broadcaster The Local Radio Company. UKRD already has a 13.5 per cent stake in TLRC, which owns stations including Jazz FM, Silk FM, Sun FM and Isle of Wight Radio. UKRD is offering 2p a share...

The Week: City News - Tiscali remains interesting.(Brief article)
April 3, 2009... Carphone Warehouse and British Sky Broadcasting are still interested in making an offer for Tiscali's UK broadband business, according to the Financial Times. However, it is understood that talks are at an early stage and that no...

The Week: People News - NatMag appoints new CEO.(The National Magazine Company appoints Arnaud de Puyfontaine)(Brief article)
April 3, 2009... The National Magazine Company has appointed Arnaud de Puyfontaine, the former president of Group Mondadori France, as its chief executive, replacing Duncan Edwards, who was promoted to president and chief executive of Hearst Magazines...

The Week: People News - New directors at Outsider.(Ben Sedley and Borkur Sedley)(Brief article)
April 3, 2009... The directors Ben Sedley and Borkur have joined the production company Outsider. Sedley was formerly with HomeCorp and Borkur worked with Factory Films. -------------------- Did you find this article useful? Why not subscribe to the...

The Week: People News - Wieden to be honoured.(Dan Wieden )(Brief article)
April 3, 2009... Dan Wieden, the co-founder and chief executive of Wieden & Kennedy, will be presented with a Clio Lifetime Achievement Award in May. Wieden started his career in 1982 in Portland, Oregon, with his partner, David Kennedy. The pair later founded...

The Week: People News - IDM presents Life Fellows.(Brief article)
April 3, 2009... Marc Nohr, the managing partner of Kitcatt Nohr Alexander Shaw, and Chris Warren, the managing director of Tullo Marshall Warren, were among the five marketers that the Institute of Direct Marketing awarded IDM Honorary Life Fellows status at...

The Week: People News - Foley joins History Channel.(A&E Television Networks appoints Christina Foley )(Brief article)
April 3, 2009... Christina Foley has been appointed as the commercial director of The History Channel, a joint venture between the pay-TV broadcaster A&E Television Networks and BSkyB. Foley joins from her position as the commercial director of Sparrowhawk...

The Week: People News - Albert Hall role for Bernard.(Ralph Bernard)(Royal Albert Hall)(Brief article)
April 3, 2009... Ralph Bernard, the Classic FM chairman and former GCap Media chief executive, has been appointed as the chief executive of the Royal Albert Hall. Bernard, who replaces the retiring chief executive David Elliott at the end of May, will...

The Week: People News - Burnham's no to subsidies.(Andy Burnham)(Brief article)
April 3, 2009... The culture secretary, Andy Burnham, has ruled out subsidies for the beleaguered regional newspaper industry but has said the Government could help the regional newspaper industry by moving its adspend from outdoor into press. He said the...

The Week: Advertising Reviews - London nets hotel account.(Brief article)
April 3, 2009... London, the agency launched by the two former M&C Saatchi executives Michael Moszynski and Alan Jarvie, has won the global advertising account for the Mandarin Oriental Hotel Group. The account was previously handled by M&C Saatchi, which...

The Week: Advertising Reviews - Leo Burnett wins NHS pitch.(NHS LifeCheck)(Brief article)
April 3, 2009... Leo Burnett has won the advertising account for NHS LifeCheck, an online health assessment questionnaire service. The agency beat VCCP and Miles Calcraft Briginshaw Duffy in a pitch handled by COI. The Department of Health is launching NHS...

The Week: Media Reviews - ARM picks up repo task.(All Response Media)(Estate Disposition Corporation)(Brief article)
April 3, 2009... The Real Estate Disposition Corporation, a US home repossession auction company, has appointed All Response Media to handle its UK media planning and buying. The company's first UK auctions take place this week. -------------------- ...

The Week: Media Reviews - Focus splits pounds 10m account.(Brief article)
April 3, 2009... Focus DIY has moved its pounds 10 million media planning and buying business out of Mediaedge:cia Manchester and split it between Edwards Groom Saunders and The7Stars. MEC says it withdrew because Focus DIY had failed to obtain credit insurance...

The Week: Media Reviews - Standard appoints Walker.(Evening Standard contracts with Walker Media)(Brief article)
April 3, 2009... The Evening Standard has appointed Walker Media to handle its media planning and buying account. Walker won the business following a pitch process that was triggered by the title's acquisition by the Russian oligarch Alexander Lebedev. The...

The Week: 2012 Olympics pitch descends into pounds 10m pay-out chaos.(Brief article)
April 3, 2009... The pitch for the 2012 Olympics advertising account has been plunged into controversy after it emerged that the winning agency would be expected to sign up as a sponsor of the Games, at a cost of almost pounds 10 million. Two agency groups...

The Week: The best of campaignlive.co.uk.(Brief article)
April 3, 2009... 'It will be interesting to see if senior staff do make any kind of efforts to lighten the blow in the months to come. Times are hard and, of course, Bartle Bogle Hegarty should be saluted for not just slashing jobs but giving their...

Close-Up: What the new ad rules will mean for advertisers.
April 3, 2009... A number of industries could be affected by the forthcoming consultation on ad regulations. Campaign asked leading figures from those concerned for their thoughts. CONDOMS / ABORTION SERVICES - Rt Rev John Arnold, Roman Catholic...

Close-Up: Creatives can thrive on campaign inheritance.(business creativity and innovation in campaigns)
April 3, 2009... Taking on another agency's well-established work does not need to be as daunting and restrictive as it may, at first, appear. In January this year, Saatchi & Saatchi released its first work for Cadbury Creme Egg using the existing 'Here...

Close-Up: Should advertising agencies offer PR?(public relations)
April 3, 2009... The emergence of social media is driving the two disciplines closer together. In the short space of a week, two ad agencies, Beattie McGuinness Bungay and VCCP, have announced plans to offer clients a PR capability. BMB's in-house...

Close-Up: The hot seat - Richard Pinder, Publicis Worldwide.(Interview)(Brief article)
April 3, 2009... Name: Richard Pinder Job: Chief operating officer, Publicis Worldwide - You've got five hours left before the world explodes. What do you do? Catch the easyJet flight to Venice with my girlfriend and take a water taxi to Piazza...

Media Perspective: Many broadcasters face being stuck in a downward spiral.
April 3, 2009... 'We're fucked.' The summary chart of a TV broadcaster's board presentation on 2009, just before Christmas. A technical term, apparently. TV is totally exposed. It cannot control or limit its decline. Its cost model - station average price...

Media Forum: Is it time for content charge?(Discussion)
April 3, 2009... Should newspapers revisit charging for online content? The Amazon boss, Jeff Bezos, loves Kindle 2. Well he would, wouldn't he? It's his baby. Kindle is a software and hardware platform for reading electronic books - and the new version of...

Media: Chatter.
April 3, 2009... 'I've always had a passion for radio and I could never understand why it didn't take as much money as it should.' - Stephen Miron, the chief executive radio at Global, says the time is right to market the medium 'Google has grown very...

Media: Headliner: Ironside on the case to make NRS relevant again.(Mike Ironside of National Readership Survey)
April 3, 2009... The former Mail on Sunday MD is out to overhaul and boost the image of the National Readership Survey. Mike Ironside has been knocking on more doors than a Jehovah's Witness. In his role as the chief executive of the National Readership...

Media Lifeline: Global Radio.
April 3, 2009... The radio company has fallen foul of Ofcom and irked listeners as a result of its rebranding exercise. 16 April 2008: After Global Radio acquired Chrysalis Radio and GCap, the group chief executive, Ashley Tabor, upsets Chrysalis listeners...

Media Perspective: Magazine industry could be saved by new DIY publishing.(Viewpoint essay)
April 3, 2009... The past couple of weeks have been about newspapers, so I thought this week we could turn our attention to magazines and perhaps try to find reasons for optimism rather than just doing the usual doom and gloomifying. Because, although many...

Media: All About ... The future for Five.
April 3, 2009... Will the ailing broadcaster find a life-saving soulmate? Love hurts. In fact the whole relationship business can be terribly cruel - as indeed was amply illustrated during Five TV's most talked-about programme of the year to date, the...

Media: Things we like.
April 3, 2009... The Mentalist The word 'mentalist' doesn't mean the same thing in the US as in the UK (over the Atlantic, it apparently translates as 'illusionist') but we managed to get past this and enjoyed the first episode of Five's newly imported US...

Media: Double Standards - Why luxury and high fashion is still 'a part of life'.(Interview)
April 3, 2009... Despite the tough financial climate, two magazine publishers believe luxury brand titles will easily endure and are, in fact, essential to our very survival. TOM BAILEY - ASSOCIATE PUBLISHER, POP - What's the best thing about your...

The World: New York - Clients urged to combat inequality in adland.(National Association for the Advancement of Colored People)(Brief article)
April 3, 2009... The National Association for the Advancement of Colored People has written a series of letters to the leaders of top-spending advertisers, in an effort to encourage them to help increase the African-American representation in the advertising...

The World: Boston - TJ Maxx calls review of broadcast creative account.(Hill Holliday)(Brief article)
April 3, 2009... TJ Maxx has called a review of its broadcast creative account, in an attempt to give consumers a fresh perspective of the brand. The discount clothing chain had worked with the incumbent, Mullen, for more than a decade. The agency has said...

The World: Cannes - Microsoft's Ballmer set to land Cannes Lions gong.(Cannes Lions International Advertising Festival )(Brief article)
April 3, 2009... Steve Ballmer, the chief executive of Microsoft, is set to be named the media person of the year at the Cannes Lions International Advertising Festival in June. Ballmer, who joined Microsoft in 1980 when it had just 24 employees, took...

The World: Stockholm - DDB appointed lead creative agency on Telia.(Brief article)
April 3, 2009... Telia, Sweden's largest telecom and internet service provider, has appointed DDB Stockholm as its lead creative agency, following a pitch against the incumbent, McCann. Telia is the largest advertiser in Sweden in terms of adspend, and is...

The World: Dubai - FP7 apologises after uproar over scam Samsung ad.(Brief article)
April 3, 2009... A scam ad depicting Jesus photographing a group of nuns with a Samsung camera has caused uproar in Lebanon. The ad is by FP7 Doha, which is under investigation by the Dubai Lynx Awards for allegedly producing a string of scam campaigns for...

The World: New York - R/GA beats MRM to Wal-Mart digital business.(Brief article)
April 3, 2009... R/GA has picked up the Wal-Mart US digital account, following a pitch against MRM Worldwide. The agency will create a digital marketing platform for Wal-Mart's 'save money live better' campaign, which will feature Wal-Mart customers...

The World: New York - Google to shed jobs as part of sales restructure.(Brief article)
April 3, 2009... Google is set to cut 200 jobs from its global sales and marketing team, as part of a restructure of its worldwide sales operation. The restructure will predominantly affect North America, where half of the lay-offs will take place, and...

The World: Paris - S&P warns of 'negative' outlook for WPP and Publicis.(Standard & Poor)(Brief article)
April 3, 2009... Standard & Poor's has voiced concerns over the 'significant deterioration of the economic and advertising conditions worldwide', and revised its outlook on WPP Group and Publicis Groupe from 'stable' to 'negative'. The financial research...

The World: Shanghai - Pepsi hunts for next big band in reality TV show.(Pepsi-Cola UK)(Brief article)
April 3, 2009... Pepsi is launching a reality TV show in China that will be the cornerstone of its 2009 marketing activity. The show, the format of which has been developed by Pepsi, will feature aspiring music bands taking part in a knockout competition,...

The World: Sydney - Hyundai and Kia shift creative accounts in-house.(Hyundai Motor Europe GmbH)(Innocean)(Brief article)
April 3, 2009... Hyundai has moved the creative accounts for its Hyundai and Kia brands in Australia to its in-house agency, Innocean. The move means the car-maker has cut ties with Singleton Ogilvy & Mather and Ideaworks, which both worked on Hyundai, and...

The World: Asia switches from creativity to effectiveness.
April 3, 2009... Tim Broadbent reveals how the marketers' call for an improvement in measuring campaign effectiveness has been answered. British advertising had a problem - it was too creative. For five consecutive years in the 70s, British agencies won...

The World: Insider's View - Australia.
April 3, 2009... Throwing money at the average Aussie will not prevent economic strife, whereas a reminder of what it means to be an Australian could do the trick. Leaders all over the world are busy injecting trillions of dollars into the economy in a bid...

Editorial: New rules can restore public's faith in adland.
April 3, 2009... Advertising regulators knew they were stepping into a minefield by suggesting that sexual health services should be cut some slack when it comes to promoting themselves. And so it has proved. 'Abortion ads on television,' the Daily Mail's...

Editorial: Why recession has helped incumbents.(Editorial)(Brief article)
April 3, 2009... Is the icy blast of recession blowing common sense into the pitch process? Almost a third of incumbent agencies successfully pitched for accounts last year. This is more than double the figure of 12 years ago, according to the AAR. Either...

Opinion: Perspective - Internet advertising must beware of cheap image.
April 3, 2009... The digital flags are out. In America, Reckitt-Benckiser has hacked dollars 20 million from its TV advertising budget to invest in a new online video ad strategy. It's big news over there. From 1 April (and no, this wasn't one of those...

Opinion: On the Campaign Couch ... with JB.
April 3, 2009... Q: Dear Jeremy: Moray MacLennan, the outgoing IPA president, urged adland to stay confident and upbeat in January. It's a bit like someone saying: 'Smile, it might never happen.' What are your tips for staying confident and upbeat? A:...

The Rise of Media Muscle. Again.
April 3, 2009... With clients responding to the recession by valuing savings over strategy, where does this commoditisation of media leave media agencies? If you spend some time among the more morbid inhabitants of media agencies, then you'd come away with...

The Work: New Campaigns - UK.(Specsavers Creative)(briefs)
April 3, 2009... AUDI - TDI INJECTION CREDITS Project: TDI injection Clients: Peter Duffy, head of marketing; James Millett, national communications manager, Audi Brief: Bring to life Audi's Vorsprung durch Technik philosophy by showcasing Audi's...

The Work: New Campaigns - The World.(Ray-Ban)(Cutwater)(VCCP Berlin)(BMF)(briefs)
April 3, 2009... RAY-BAN - COLOURIZE - GLOBAL CREDITS Project: Colourize Clients: Erika Ferszt, global advertising director; Fabio d'Angelantonio, group chief marketing officer; Sara Beneventi, group chief marketing officer, Ray-Ban, Luxottica Group...

The Work: Private View.(Football Association)(Contentment)(briefs)
April 3, 2009... CREATIVE - Dave Buonaguidi, creative partner, Karmarama Straight in. The FA (3) Respect campaign. Ray Winstone is a good actor but in this piece he becomes a strange cockney geezer cartoon cliche of himself Nasty Bastard No 1 (Winstone...

Diary: For Ron Collins, it's like the 80s never went away.(Brief article)
April 3, 2009... It's taken as read these days that adland is a much more restrained place in comparison with the showy excess of the late 80s. However, for those who haven't worked in the industry for a while, the economic factors that now grip adland can...

Diary: Karmarama's spying on staff taken to new levels.(Brief article)
April 3, 2009... We've all been there. It's first thing on a Monday morning, you get to the kitchen in the office to make yourself a cup of tea, but someone's either stolen your milk, or a mucky pup has left their dirty dishes in the sink, effectively ruining...

Diary: Did BMW and Expedia fool anyone with spoof work?(Brief article)
April 3, 2009... Of course, you lot working in the savvy and sceptical business that you're in won't have been taken in by the April Fool spoof ads on Wednesday. After all, who would have fallen for the WCRS print ad explaining why BMW cars are so fuel...