Campaign articles from April 2009

Campaign archives from April 2009

Agencies line up for Virgin Media TV task.(Brief article)
April 24, 2009... Virgin Media Television is looking for an agency to handle its advertising business. The account is currently divided between a number of small shops but the company is now looking to bring all of the business into one agency. The...

Lebedev's Standard plots May relaunch.(Evening Standard )(Brief article)
April 24, 2009... The Evening Standard is plotting a major relaunch in a bid to turn around its fortunes and position the paper as an essential read for upmarket London readers. Sources close to the paper suggest that the relaunch, under the guidance of...

M&C Saatchi wins brief for star-studded education campaign.(Global Campaign for Education)(Brief article)
April 24, 2009... M&C Saatchi has scooped a worldwide ad brief for the Global Campaign for Education, which will see the agency produce a star-studded campaign in the run-up to the 2010 World Cup. The initiative, which is being run by the GCE in...

COI in workers' rights pitch.(Department for Business, Enterprise & Regulatory Reform)(Brief article)
April 24, 2009... DLKW, CST and VCCP shortlisted for campaign to protect vulnerable workers. The Department for Business, Enterprise & Regulatory Reform has shortlisted Delaney Lund Knox Warren & Partners, Chick Smith Trott and VCCP to pitch for a...

AKQA wins Fitness First global digital.(Brief article)
April 24, 2009... AKQA has won the global digital account for the world's largest health club operator Fitness First. The agency beat RMG Connect in the final shoot-out after a three-month pitch process. AKQA has been briefed to develop a global digital...

Sony UK invites agencies to pitch for below-the-line account.(Brief article)
April 24, 2009... Sony UK has invited agencies to pitch for its below-the-line account. The electronics retailer is believed to be talking to Archibald Ingall Stretton and Meteorite about the brief, while the incumbent, Iris, is expected to repitch. ...

IPA president looks for social solutions.(Brief article)
April 24, 2009... The IPA president, Rory Sutherland, has called for the advertising industry to create groups charged with providing solutions to social problems, such as child obesity. Speaking at his inaugural lunch on Wednesday, Sutherland proposed...

Group M appoints Nielsen as new MD.(managing director )(Brief article)
April 24, 2009... Group M has appointed the Microsoft sales director, Jakob Nielsen, as the managing director of Group M Interaction, the company's digital division. Nielsen replaces David Kyffin, who moved to the newly created role of global chief ROI...

Young's set for pounds 2.5m account review.(Brief article)
April 24, 2009... Young's is understood to be gearing up for a review of its pounds 2.5 million UK advertising account. The fish brand has not yet begun approaching agencies, but is thought to be close to issuing a formal RFI. It is not yet known...

Adland refused position on Tories' creative taskforce.(Brief article)
April 24, 2009... The Conservative Party has snubbed the advertising industry by failing to include it in its plans to make Britain the creative industries capital of the world. No figure from advertising is on a task force that will draw up Tory policies...

HP kicks off pan-European DM review.(Hewlett-Packard Co.)(Brief article)
April 24, 2009... HP is looking for an agency to handle its pan-European direct marketing account for its PC and laptop division. Below-the-line marketing for the Personal Services Group is currently split between a number of agencies across the continent....

MPG moves to align old and new media.(Brief article)
April 24, 2009... MPG, the Havas-owned media agency, is restructuring its trading units in a bid to improve connected thinking between traditional and emerging media. Its press department will become the press integration unit, led by the head of press...

Billetts and Haystack in media agency selection launch.(Brief article)
April 24, 2009... Billetts has joined forces with the agency intermediary The Haystack Group to launch a media agency selection service called Billetts Haystack. The joint venture, based at the Billetts offices in London, will attempt to offer clients an...

Cirque du Soleil calls pitch for EUR10m creative brief.(Brief article)
April 24, 2009... Cirque du Soleil is looking for an agency to handle its EUR10 million integrated advertising account across Europe. A mixture of UK and European ad and direct marketing agencies have been contacted with a brief to work on advertising and...

Agencies line up for Lactofree business.
April 24, 2009... Lactofree, the Arla Foods milk brand, has called a pitch for its advertising account. Beattie McGuinness Bungay, Wieden & Kennedy, Karmarama and Euro RSCG are all pitching for the business. The successful agency will be briefed to...

B&S appoints Juliet Haygarth as first MD.(managing director)(Brothers and Sisters )(Brief article)
April 24, 2009... Brothers and Sisters has appointed Juliet Haygarth, the director of communications and marketing at The Hospital Club, as its first managing director. Haygarth joins Andy Fowler, the founder and executive creative director, Kevin Brown,...

The Week: Advertising News - BBC cuts marketing spend.(British Broadcasting Corp)(Brief article)
April 24, 2009... The BBC is understood to have cut its marketing, communications and audiences division's budget of around pounds 100 million by an initial pounds 20 million for the new financial year, at the start of April. The reduction will increase...

The Week: Advertising News - Border Agency defends ads.(Brief article)
April 24, 2009... The immigration minister, Phil Woolas, has revealed that Britain's Border Agency is spending around pounds 8 million per year on advertising and PR. The sum was disclosed in response to new research that indicates that at least 250,000...

The Week: Advertising News - Car-makers want campaign.(Society of Motor Manufacturers and Traders )(Brief article)
April 24, 2009... The Society of Motor Manufacturers and Traders is urging the Government to launch a campaign promoting the benefits of electric and hybrid vehicles, following its decision to subsidise purchases of green cars from 2011 to cut CO2 emissions....

The Week: Advertising News - Beyonce-alikes promote O2.(Brief article)
April 24, 2009... One hundred dancing Beyonce-alikes invaded Piccadilly Circus on Monday to promote a ticket offer to an exclusive gig by the singer at the O2. The stunt was created by Initials Marketing. Trident is offering 13,000 tickets to the gig on 15...

The Week: Advertising News - Zenith predicts spend fall.(Brief article)
April 24, 2009... Global advertising spend is expected to fall more dramatically than expected during 2009, according to the latest report from ZenithOptimedia. Adspend will decline by 6.9 per cent to pounds 305 billion, compared with a 1 per cent decline...

The Week: Advertising News - Aleksandr lands sidekick.(comparethemeerkat.com)(Brief article)
April 24, 2009... Aleksandr, the Russian meerkat mascot of comparethemarket.com, is joined by a nerdy sidekick, Sergei, in the latest TV spot of VCCP's 'comparethemeerkat' campaign. The ad featuring Sergei, the head of IT at comparethemeerkat.com, breaks today...

The Week: Advertising News - Bartle joins mentor scheme.(National Endowment for Science, Technology and the Arts.)(Brief article)
April 24, 2009... Nesta has lined up ad executives including John Bartle and Peter Bazalgette to mentor creative companies in a bid to boost the UK's creative industry. The National Endowment for Science, Technology and the Arts has paired up 24 companies...

The Week: Advertising News - Schwarzkopf signs Snowdon.(Brief article)
April 24, 2009... Lisa Snowdon, the TV and radio presenter and model, is to be the new face of Schwarzkopf's Supersoft Smoothies haircare range. She will front a campaign launching this month with a series of ad features, magazine interviews and online...

The Week: Advertising News - Streetskins offers new sites.(Brief article)
April 24, 2009... The fronts of empty and closed shops on UK high streets have been turned into advertising space by a media start-up that is cashing in on the misfortune of recession-hit retailers. Streetskins, which has contracts to carry advertising on...

The Week: Media News - Targeted ads get thumbs up.(Brief article)
April 24, 2009... Virgin Media has received positive feedback following a trial that saw targeted ads placed around selected shows on its on-demand TV service. The company is set to roll out ads around the service in London following a successful trial in...

The Week: Media News - Network Rail re-signs Titan.(Network Rail Infrastructure Ltd.)(Titan Outdoor )(Brief article)
April 24, 2009... Titan Outdoor has renegotiated its ad contracts for Network Rail's railside and roadside businesses, after the rail operator reviewed proposals from rival media owners. Two seven-year contracts, formerly valued at pounds 80 million, give...

The Week: Media News - Paid-for search spend drops.(Brief article)
April 24, 2009... New research has revealed the first ever decline in paid-for search marketing spend. The study, by Efficient Frontier, revealed a 6 per cent year-on-year drop in spend for the first three months of 2009. The study marks a contrast to...

The Week: Media News - Amazon opts out of Phorm.(Amazon.co.uk Ltd.)(Brief article)
April 24, 2009... Amazon, the online retailer, has become the first site to opt out of Phorm's behavioural targeting technology. The move will come as a blow to Phorm, which gives websites and service providers the chance to track customers' internet habits...

The Week: Ikea calls pounds 200m media planning and buying review.(Brief article)
April 24, 2009... Ikea is reviewing its estimated pounds 200 million global media planning and buying account. The business is divided in 25 markets between the WPP agencies Mediaedge:cia and MediaCom, with MediaCom handling the pounds 9 million UK...

The Week: Best of the blogs - Time for common sense?(Brief article)
April 24, 2009... One of the most disturbing advertisements of the last few months is the single page ad for the iPhone. 'Solving life's little problems one app at a time.' Frankly this ad contravenes all the guidelines for contemporary press advertising....

The Week: City News - Google revenues decline.(Google UK Ltd. revenue report)(Financial report)(Brief article)
April 24, 2009... Google has posted its slowest-ever quarterly revenue growth as a public company, up 6.2 per cent to pounds 3.7 billion from pounds 3.5 billion a year ago. The figure, for the first quarter of 2009, represented a decline of 3 per cent...

The Week: City News - Yahoo! plans more job cuts.
April 24, 2009... Yahoo! is planning to cut another 5 per cent of its global workforce to invest in more technology. The move follows a 10 per cent reduction made by the internet company at the end of 2008, and many of the new cuts will come from its...

The Week: People News - Grade sues Dyke for libel.(Michael Grade)(Greg Dyke)(Brief article)
April 24, 2009... Two of British television's biggest names are set to face each other in court, with Michael Grade, the executive chairman of ITV, suing Greg Dyke for libel. Grade issued a writ against the former director-general of the BBC following...

The Week: People News - Wren pay falls 72 per cent.(John Wren)(Brief article)
April 24, 2009... John Wren, the chief executive of Omnicom Group, received dollars 2.95 million in compensation in 2008, including a dollars 1 million salary, according to figures filed in the company's annual proxy statement. Wren's overall pay packet, which...

The Week: People News - Ex-Aegis chiefs net pounds 2.5m.(Brief article)
April 24, 2009... Aegis has paid out more than pounds 2.5 million in termination payments to the three senior executives who left the media and market research group in 2008. Robert Lerwill, the former chief executive of the group, received a payment of...

The Week: People News - Bull back in old Lowe role.(Matthew Bull)(Lowe Worldwide)(Brief article)
April 24, 2009... Matthew Bull, the chairman of the Lowe Bull Group in South Africa, is returning to his previous role as the chief creative officer of Lowe Worldwide. Bull, a former chief executive of Lowe London, returned to South Africa in 2006 to take...

The Week: People News - Diageo to slash workforce.
April 24, 2009... The drinks giant Diageo is to cut its marketing team by 20 per cent to help save pounds 100 million. The company is expected to make most of its redundancies in established territories such as the UK, where second-half net sales were...

The Week: People News - Former ITV bosses team up.(Xsequor formed)(Brief article)
April 24, 2009... Charles Allen, the former ITV chief executive, has teamed up with Ian McCulloch, the company's former commercial director, to form a management consultancy called Xsequor. The venture will specialise in restructuring media businesses with...

The Week: People News - Lewtas handed TBWA post.(Peter Lewtas)(TBWA\Manchester)(Brief article)
April 24, 2009... TBWA\Manchester has appointed Peter Lewtas, the executive creative director of IPG's Team Nokia in New York, as its executive creative director. He replaces Richard Sharp, who left the agency in March, after ten years, to pursue other...

The Week: People News - Flint to lead digital at ids.(Stuart Flint)(Brief article)
April 24, 2009... Ids, the Virgin Media-owned sales house, has appointed Stuart Flint, the former sales director at Hearst Digital UK, to the newly created role of director of digital. Flint will be responsible for online sales across ids' portfolio,...

The Week: People News - Morris named Identica MD.(Richard Morris)(managing director)(Brief article)
April 24, 2009... Richard Morris, the former regional director of DDB Europe, has joined the Cossette-owned branding and design agency Identica as its managing director. In his new role, Morris will work with the chief executive and creative director,...

The Week: Advertising Reviews - Ryvita severs ties with MWO.(Mortimer Whittaker O'Sullivan)(Brief article)
April 24, 2009... Ryvita has moved its advertising account out of Mortimer Whittaker O'Sullivan, the agency behind its TV ad campaign featuring Fern Britton. The company is now searching for an agency to replace MWO, which has held the account for five...

The Week: Media Reviews - Global calls media pitch.(Global Radio)(Brief article)
April 24, 2009... Global Radio has called a review of its pounds 2 million media planning and buying account, putting an end to its relationship with the incumbent, MediaVest. The move follows MediaVest's appointment by Global's rival Bauer Radio last year....

The Week: Media Reviews - Vizeum to land BMW UK.(Brief article)
April 24, 2009... BMW is set to consolidate its pounds 16 million UK media planning and buying account into Vizeum. The move will be a blow to PHD, which has handled the planning side of the account since 2005. Sources close to the process said that talks...

The Week: Publicis Groupe wins pounds 100m HP EMEA advertising brief.(Hewlett-Packard Co.)(Europe, the Middle East and Africa)(Brief article)
April 24, 2009... Publicis Groupe has won the estimated pounds 100 million EMEA advertising and digital account for HP's Personal Systems Group - its PC and laptop division. The network picked up the business following a pitch against BBDO, Y&R and McCann...

The Week: The best of campaignlive.co.uk.(briefs)(Brief article)
April 24, 2009... You know, starting an agency is pretty exciting. But when you strip it right down, there are only three things to think about. 1. Getting talented, courageous, forward-thinking people to come and work at the agency. 2. Getting talented,...

Close-Up: Are we on course for a digital Britain?
April 24, 2009... What did the creative industries learn from last week's Digital Britain Summit? John Tylee reports. You'd have thought Stephen Carter was fighting for a seat in a Labour marginal, judging by the political big guns supporting him at last...

Close-Up: So many apps, so little time - so which are best?
April 24, 2009... From the fun to the functional, iPhone applications are quickly becoming the crack cocaine of mobile technology. They're so popular, in fact, Apple believes it will hit one billion downloads by the end of the week and with 30 million...

Close-Up: Does shock advertising still work?
April 24, 2009... Are consumers becoming desensitised to the impact of shocking ads? Matt Williams reports. In the past few weeks, cinemagoers have found themselves faced with the sight of Keira Knightley being brutally punched and kicked in an ad for...

Close-Up: The hot seat - Gary Leih, Ogilvy Group UK.(Interview)
April 24, 2009... Name: Gary Leih Job: Chairman and chief executive, Ogilvy Group UK - You've got five hours left before the world explodes. What do you do? In that time, I think I could down a few glasses of the finest Chardonnay, smoke half a...

Media Perspective: Media pawnbroker can do a brisk trade in these hard times.
April 24, 2009... The old saying 'only two things in life are certain: death and taxes' seems blatantly untrue. Another racing certainty, for example, is that pawnbrokers do well in a recession. This was emphasised by the news of a pawnbroker opening...

Media Forum: Is new ITV ad on the money?
April 24, 2009... Does its 'beach' commercial push the right buttons, Alasdair Reid asks. 'Beach', ITV's new branding commercial, which launched last week, is either a moodily symbolic contribution to global warming anxiety (bored kids on a mizzly...

Media: Chatter.(Quotation)
April 24, 2009... 'We also speak English - and English sells.' - Stephen Carter, the communications minister, believes the UK's progress towards a fully digital society compares favourably with other countries 'News has become ubiquitous. Completely...

Media Headliner: Williams revels in being Bauer's 'king of cool'.(Stuart Williams)
April 24, 2009... After convincing Spielberg to guest-edit Empire, Stuart Williams knows he has the best job in the world. When Stuart Williams had his first meeting with Steven Spielberg, it was hard for him to suppress his inner ten-year-old. In fact,...

Media Lifeline: CNBC.
April 24, 2009... After 20 years of broadcasting and expansion into Europe, CNBC has become a truly global brand. February 1998: The financial and business news channel CNBC had begun broadcasting in the US in 1989 (this week is its 20th anniversary) and...

Media Perspective: Ham-fisted foul-ups will not be tolerated by web consumers.
April 24, 2009... Over the Easter weekend, the creators and publishers of various lesbian, gay, bi and transgender books and movies noticed that their titles were disappearing from Amazon search results and losing their rankings. As it was a slow news...

Media: All about ... Sport magazine.
April 24, 2009... The demise of the weekly handout is a sign of the times. The cover boy on what turned out to be the last issue of Sport magazine was Rory McIlroy, a 19-year-old Ulsterman tipped for golfing greatness - as good, pound for pound (some...

Media: Things we like.
April 24, 2009... IPL cricket on Setanta Compared with last year, the Indian Premier League 20/20 tournament might seem a bit of a damp squib having been moved to South Africa amid security concerns. But while it might not be attracting the frenzied...

Media: Double Standards - Why outdoor is well prepared for any challenge.(Interview)
April 24, 2009... According to two sales managing directors, outdoor is the perfect medium to meet a 'seismic shift in media consumption'. SPENCER BERWIN - MANAGING DIRECTOR OF SALES, JCDECAUX - What did the recent The 3rd Space London outdoor...

The World: Chicago - RadioShack awards dollars 200m ad business to BSSP.
April 24, 2009... Butler Shine Stern & Partners has won the RadioShack creative account. BSSP pitched against DDB Chicago, Interpublic's Deutsch, and Modernista!. Last year, the electronics retailer spent dollars 214.5 million on advertising, but saw its...

The World: Toronto - Cabinet seeks lifeline fund for local TV operators.(Brief article)
April 24, 2009... Canada's federal cabinet is looking into creating a dollars 120 million-plus lifeline fund to help local television operations at private broadcasters weather the storm of the recession as TV ad revenue continues to fall. The news...

The World: Amsterdam - Free Media Group buys FHM's publishing rights.(Brief article)
April 24, 2009... Free Media Group has acquired the rights to publish the Dutch version of the men's magazine FHM from 1 May. The Amsterdam-based company acquired the rights for the men's title from the Telegraaf Media Group, following its earlier...

The World: Amsterdam - Initiative beats five to take Vodafone account.(Brief article)
April 24, 2009... Initiative has won the Dutch media business for Vodafone following a six-way pitch. Leonie Koning, the managing director of Initiative Netherlands, will lead the Vodafone account at the agency. Willem-Albert Bol, the Vodafone...

The World: Shanghai - Hicks quits post as Proximity managing director.(Narelle Hicks)(Proximity Shanghai)(Brief article)
April 24, 2009... Proximity Shanghai's managing director, Narelle Hicks, has left the agency only one year into the role. Hicks' departure follows Glenn Barlett, the former executive creative director, who left at the end of 2008, and precedes Gavin...

The World: New York - Burger King set to increase adspend in 2010.
April 24, 2009... Burger King will increase its US advertising spend by between 20 to 25 per cent in 2010. Russ Klein, Burger King's president, global marketing, strategy and innovation, said the decision to increase its media presence next year would...

The World: Paris - Publicis Groupe snaps up Swiss digital agency Nemos.(Brief article)
April 24, 2009... Maurice Levy, Publicis Groupe's chairman and chief executive, has acquired the Zurich-based digital agency Nemos. Nemos will be integrated into Publicis Modem Switzerland and aligned globally with its digital arm, Publicis Modem. ...

The World: Wiesbaden - Case against Aegis employees drawing to a close.(Aegis Media Germany )(Brief article)
April 24, 2009... The German court case against Aleksander Ruzicka, the former Aegis Media Germany chief executive, and David Linn, a former Aegis buying director, is drawing to an end. Ruzicka is accused of selling free commercial airtime, which had been...

The World: Singapore - DSTA calls media pitch for 'total defence' brief.(Defence Science and Technology Agency)(Brief article)
April 24, 2009... The Singapore Government's Defence Science and Technology Agency has called a media pitch for its 'total defence' campaign. The DSTA, an agency within the government's Ministry of Defence, has issued a tender document. The 'total...

The World: Singapore - Ruth Stubbs leaves Group M to join Mediabrands.(Brief article)
April 24, 2009... Ruth Stubbs, the Group M chief executive of interaction, has resigned to join Mediabrands as its new president. Stubbs replaces Jeff Cressall, who left after 14 months in the role to return to Sydney as the president of Mediabrands...

The World: Long comes out fighting for the micro-networks.
April 24, 2009... Reaction to the scaling back of Naked's Eastern ambitions suggests that the end is nigh for the little guy. For an agency as sure-footed about its PR as Naked Communications, recent events have proved oddly compelling. Specifically in...

Editorial: ASA under the influence of alcohol ad dissenters.(Advertising Standards Authority)(Editorial)
April 24, 2009... Introducing a Newsnight item on the banning of a Courage beer poster, Jeremy Paxman asked if it was time for the Advertising Standards Authority to 'get a life'. Of course, the watchdog is accustomed to such comments. They go with the...

Editorial: Will Lace launch live up to expectations?(Garry Lace )(Editorial)(Brief article)
April 24, 2009... Apart from the observation that their Campaign picture makes them look like a couple of characters from The Bill, there have been few unkind words uttered about the start-up being launched by Garry Lace and Robert Campbell. However, people...

Opinion: Perspective - In Sutherland, the IPA has a president for our time.(Rory Sutherland)(Column)
April 24, 2009... I'm about to go off to lunch to see Rory Sutherland officially inaugurated as the IPA's 41st president. So the following is written without being able to judge him on his first official outing. But I'm prepared to bet that his performance...

Opinion: On the Campaign Couch ... with JB.
April 24, 2009... Q: I have a piercing for an eyebrow barbell and as I'm applying for grad scheme places, I wonder if I should keep it as part of my look? If you were to interview me, would you prefer me with or without it? A: If I knew what you looked...

What's the big idea?
April 24, 2009... Rory Sutherland, the new president of the IPA, lays out his vision of the future with the focus on promoting a united front for the advertising industry and understanding the consumer. In 1917, in the midst of the most lethal conflict the...

The Work: New campaigns - UK.(Zed)(briefs)
April 24, 2009... POT NOODLE - KEBABLAB, TASTIFY CREDITS Project: Kebablab, tastify Clients: Cheryl Calverley, marketing manager; Noam Buchalter, marketing manager, Unilever Brief: Launch Pot Noodle's new doner kebab flavour and announce that Pot...

The Work: New campaigns - The World.
April 24, 2009... BURGER KING - SPONGEBOB GOT BACK - US CREDITS Project: SpongeBob got back Client: Burger King Brief: n/s Creative agency: Crispin Porter & Bogusky Writer: David Roth Art director: Brandt Lewis Media agency: n/s Production...

The Work: Private view.(Dave Trott)(Column)
April 24, 2009... CREATIVE - Dave Trott, creative director, CST Advertising Whenever I read a column like this, criticising other people's work, I'm reminded of this quote: 'Critics are like eunuchs in a harem. They know how it's done, they see it...

Diary: On the QT ..
April 24, 2009... Doesn't anybody want the chief executive's job at JWT? Oh, come on, surely somebody fancies being the new Alison Burns. Word is that the agency, having called every top ad executive in town, has switched headhunters in a final attempt to...

Diary: McCann is latest star of The Apprentice.(McCann Erickson)(Brief article)
April 24, 2009... Another series of The Apprentice can mean just one thing for the industry - another ad agency getting to flaunt itself on national TV. This time around it was McCann Erickson's turn to host the eager beavers and put them through their...

Diary: DLKW's Dell celebrates Croydon workers crown.(Delaney Lund Knox Warren and Partners)(Brief article)
April 24, 2009... Tony Dell, Delaney Lund Knox Warren & Partners' head of art buying, has hit the headlines again for being a full-time worker at the rather impressive age of 88. Last time The Independent was knocking on his door, but now the Croydon...

Diary: Could IPA hit jackpot in move from the square?(Brief article)
April 24, 2009... Is the IPA sitting on a goldmine? Diary only asks after reading that two houses in London's Belgrave Square have gone on the market at pounds 100 million and pounds 80 million. The square, home to Oleg Deripaska, Russia's richest man, is...

Diary: Kershaw still waits for Ronnie to paint it black, or any colour.(M&C Saatchi chief executive Gooner Kershaw shells out charity)(Brief article)
April 24, 2009... Everybody knows a Rolling Stone gathers no moss. But as David Kershaw has found to his cost, they're not much good at keeping promises either. Lifelong Gooner Kershaw, the M&C Saatchi chief executive, shelled out pounds 16,000 at a...