Campaign articles from April 2008

Campaign archives from April 2008

Euro RSCG moves in on Pernod Ricard.(Euro RSCG Worldwide (Paris, France))(Brief article)
April 4, 2008... TBWA\Worldwide's grip on the global Chivas Regal account has come under pressure from Euro RSCG. TBWA, which has handled the account for 14 years, has been asked to create a new high-profile global campaign for the whisky brand. ...

Govt threatens to regulate online advertising.(government)(Brief article)
April 4, 2008... The Government has told the advertising industry to bring online ads fully under the remit of its voluntary code or face the threat of legislation. Ministers stepped up the pressure on the industry to act as they expressed concern about...

Michael Wall takes BBDO Portugal role.(Brief article)
April 4, 2008... Michael Wall, a founding partner of Fallon London, has joined BBDO Portugal as its chief executive. Wall, who quit Fallon last May to take a sabbatical, will report to Joao Wengorovius, the chairman and chief executive of the BBDO group in...

Home Office calls review.(Brief article)
April 4, 2008... Agencies line up to pitch for controversial community policing creative account. The Home Office is seeking an agency to promote neighbourhood policing and safety in the community. It has briefed its roster agencies, Rainey Kelly...

Glenfiddich whisky hires Kitcatt Nohr.(Kitcatt, Nohr, Alexander and Shaw)(Brief article)
April 4, 2008... Kitcatt Nohr Alexander Shaw has scooped the pounds 2 million global direct marketing account for Glenfiddich whisky. The agency won the business following a final shoot-out against WWAV Rapp Collins Edinburgh. Partners Andrews Aldridge and...

M&C picks up East Midlands Trains.(M&C Saatchi London)(Brief article)
April 4, 2008... M&C Saatchi has won the advertising account for East Midlands Trains after a three-way pitch against VCCP and Delaney Lund Knox Warren & Partners. The agency is in final contract negotiations with EMT's parent company, Stagecoach, and will...

Leo Burnett appoints Sinclair to McDonald's.(James Sinclair)(Brief article)
April 4, 2008... Leo Burnett London has hired James Sinclair as the creative director on its McDonald's account. He joins from Saatchi & Saatchi, where he was the global creative director on Procter & Gamble and the regional creative director, Western...

Rebelo defends Saatchis hoax.
April 4, 2008... Michael Rebelo, the incoming managing director of Saatchi & Saatchi London, is 'unapologetic' about the scandal of a fictional creative that has rocked the agency he currently runs in Singapore. Earlier this week, it emerged that 'Roger...

Net-A-Porter starts search for agency.(Brief article)
April 4, 2008... The online fashion brand Net-A-Porter has kicked off a search for a media agency to handle its online planning and buying account. The retailer, which has previously focused its marketing activities on search and e-mail, is looking to...

T5 troubles affect advertisers.(Terminal 5)
April 4, 2008... Advertisers may be able to claim compensation from JCDecaux thanks to a shortfall in passenger traffic. Advertisers could be entitled to claim compensation if the shortfall in levels of passenger traffic at Heathrow's beleaguered Terminal...

Sheldon exits from Starcom to go solo.(Nigel Sheldon)(Starcom Digital)(Brief article)
April 4, 2008... Nigel Sheldon has left his position as the strategic planning director for digital at Starcom to launch his own digital strategy venture. Sheldon joined the Publicis-owned agency in 2005 as digital director. He was given his new role in...

Accurist calls global review.
April 4, 2008... Accurist, the British watchmaker renowned for its controversial ad campaigns, has kicked off a search for a global advertising agency. The watchmaker is understood to have shortlisted VCCP, St Luke's and Albion to pitch for the business. A...

Lastminute hands DM brief to Tequila.(Lastminute.com PLC)(Tequila London)(direct marketing)(Brief article)
April 4, 2008... Tequila has won the consolidated pan-European direct marketing business for lastminute.com, following a pitch against undisclosed agencies. The agency will work on below-the-line communications for the main brand as well as for its sister...

RKCR/Y&R picks up Rosemount ad brief.
April 4, 2008... Rainey Kelly Campbell Roalfe/Y&R has picked up the pounds 2 million creative account for the wine brand Rosemount Estate. The agency scooped the business following a two-way shoot-out against DDB London. RKCR/Y&R will now be briefed with...

MG OMD scoops pounds 4m FSA planning account.(Manning Gottlieb OMD)(Foods Standards Agency)(Brief article)
April 4, 2008... The Foods Standards Agency has appointed Manning Gottlieb OMD to handle communications planning across its pounds 4 million account. MG OMD won the business after a pitch against the incumbent, ZenithOptimedia, MG OMD and MediaCom. It will...

Adam & Eve unveils its first Telegraph work.(Daily Telegraph PLC)(Brief article)
April 4, 2008... Adam & Eve has created its first work for The Daily Telegraph, a mocked-up family portrait of Margaret Thatcher surrounded by three children with the heads of John Major, Tony Blair and Gordon Brown. The poster execution, which breaks next...

The Week: Best of the Blogs - Tips for creative codgers.(Brief article)
April 4, 2008... So, what exactly happens to you when you work (as a creative) in advertising and hit your forties? 1. You could carry on as a non-CD creative. There seem to be a fair number of creatives who - shock horror! - can still drag their Zimmer...

The Week: Advertising news - Labour slammed over ad.(advertising)(Brief article)
April 4, 2008... The Conservatives have accused the Labour Government of breaching electoral rules by using public money to fund political advertising. David Davis, the Shadow Home Secretary, has written to the Electoral Commission and the Cabinet Office to...

The Week: Advertising news - Zenith rethinks on adspend.(ZenithOptimedia)(Brief article)
April 4, 2008... ZenithOptimedia has downgraded its 2008 growth forecast for adspend in Europe and North America from 4.4 per cent to 3.8 per cent because of the credit crunch. Overall growth for the global advertising industry in 2008 has been adjusted...

The Week: Media news - Media trading site created.(BBC Magazines, Aegis, Starcom, Initiative and CBS Outdoor have teamed up to launch online trading platform)(Brief article)
April 4, 2008... BBC Magazines, Aegis, Starcom, Initiative and CBS Outdoor have teamed up to launch an online trading platform for offline media that aims to become an online stockmarket for adspace. The system, called MediaEquals, which will have received...

The Week: Media news - Five fit for top sports events.(Brief article)
April 4, 2008... Five has achieved enough nationwide coverage to allow it to bid for the right to broadcast major sports events such as the football World Cup. According to Ofcom, the channel is now available to at least 95 per cent of the UK - the level...

The Week: Media news - Five scraps the red button.(Brief article)
April 4, 2008... Separately, five has axed its red-button interactive TV service. The service, which is understood to have been scrapped because the broadcaster considers it to be too costly to run, was available on digital satellite and cable programming,...

The Week: Media news - Tories want split licence fee.(British Broadcasting Corp.)(Brief article)
April 4, 2008... A Tory government would split the television licence fee between the BBC and other broadcasters to encourage diversity in programme genres. The Shadow Culture Secretary, Jeremy Hunt, said that although the BBC would still receive the bulk...

The Week: City news - Global and GCap strike deal.(Global Radio acquires GCap Media PLC)(Brief article)
April 4, 2008... Global Radio, the company led by Charles Allen, has agreed terms to take over GCap Media at 225p per share, valuing the business at pounds 375 million. The deal was struck an hour after the Takeover Panel had granted the companies an extra 24...

The Week: City news - O'Brien plans to buy IN&M.(Denis O'Brien)(Independent News & Media PLC)(Brief article)
April 4, 2008... Denis O'Brien, a major shareholder in Independent News & Media and an outspoken critic of the company's management team, is planning a takeover of the business, according to a report in The Observer, and plans to sell off its flagship...

The Week: City news - Pernod Ricard bags V&S.(acquisation of Vin and Sprit AB)(Brief article)
April 4, 2008... Pernod Ricard has bought the Vin & Spirit Group, the owner of Absolut Vodka, for EUR5.63 million from the Swedish government after a four-month auction that also included the Swedish private equity company EQT and Future Brands, which...

The Week: City news - Microsoft won't raise bid.(Brief article)
April 4, 2008... Microsoft is unlikely to increase its dollars 44.6 billion (pounds 22.6 billion) bid for Yahoo!, according to Reuters. The newswire quoted a source that said: 'Why would Microsoft bid against themselves? The company sees no reason to (do...

The Week: City news - Georgiadis sells to M&C.(M&C Saatchi London)(Phil Georgiadis of Walker Media Ltd.)(Brief article)
April 4, 2008... Phil Georgiadis, the chairman and co-founder of Walker Media, has sold his remaining 4.75 per cent stake in the business to M&C Saatchi for pounds 4.8 million in cash and shares. M&C, which now owns 100 per cent of Walker, also posted...

The Week: JWT lands pounds 40m global advertising account for Baileys.(Diageo PLC)(JWT London)(Brief article)
April 4, 2008... Diageo has appointed JWT to the pounds 40 million global Baileys advertising account after a four-way pitch. The agency beat Leo Burnett and the incumbent, Bartle Bogle Hegarty Fallon also competed, but was eliminated at an earlier stage....

The Week: People news - Jasinski leaves Burnett.(Nina Jasinski from Leo Burnett Company Inc.)(Brief article)
April 4, 2008... Nina Jasinski, the group marketing director at Leo Burnett, has left the agency after less than a year as part of a restructure Jasinski, who leaves without a job to go to, will not be replaced, and her responsibilities will be covered by the...

The Week: People news - ITV.com loses Van Den Belt.(resignation of Annelies Van Den Belt at ITV PLC)(Brief article)
April 4, 2008... Annelies Van Den Belt, the managing director of ITV.com, is leaving after 15 months to become the general manager of Sup, a Russian online publisher. In her new role, she will head commercial strategy and focus on boosting profits in what...

The Week: People news - Inferno nets planning chief.(Robin Jaffray)(Brief article)
April 4, 2008... Inferno has poached Robin Jaffray, the head of planning at Chemistry, to become its planning director. Jaffray, who will be responsible for leading Inferno's strategic output, joins the agency after four years at Chemistry, where he worked on...

The Week: People news - Mirror CEO's pay tops pounds 1.5m.(Sly Bailey of Trinity Mirror Digital Media Ltd.)(Brief article)
April 4, 2008... Sly Bailey, Trinity Mirror's chief executive, saw her pay package increase by 4 per cent to pounds 1.53 million in 2007, following a 50 per cent increase the previous year. In 2007, her basic salary increased from pounds 700,000 to pounds...

The Week: People news - PHD in new-business hire.(appointment of Euan Hudghton replaces Natasha Taylor)(Brief article)
April 4, 2008... PHD has hired Euan Hudghton, the marketing controller at ITV1, as its head of new business and marketing. He will work across PHD, Rocket, PHD North, Drum, PHDiQ and BrandScience to develop opportunities across the group. He replaces Natasha...

The Week: People news - Rosenegk departs ITV.(Mark Rosenegk from ITV PLC)(Brief article)
April 4, 2008... Mark Rosenegk, the head of sponsorship and interactive sales at ITV, has left after less than 12 months in the role. He took responsibility for iTV sales last year, before the broadcaster was forced to suspend its red-button voting system...

The Week: People news - Sony Ericsson names chief.
April 4, 2008... Lennard Hoornik, the corporate vice-president and head of Asia-Pacific at Sony Ericsson, is to replace Dee Dutta as the global head of marketing. Dutta resigned last week after six years at the company

The Week: People news - Grade's income revealed.(Michael Grade of ITV PLC)(Brief article)
April 4, 2008... ITV paid its executive chairman, Michael Grade, a total package of nearly pounds 2 million in 2007. His basic salary of pounds 813,000 was boosted by a pounds 967,000 bonus, according to ITV's annual report. Other benefits took his total...

The Week: People news - Craik Jones exodus grows.(Craik Jones Watson Mitchell Voelkel)(Brief article)
April 4, 2008... Patrick Rona, the head of digital at Craik Jones Watson Mitchell Voelkel, has left the agency without a job to go to. He joined in September 2006 from Digitas, where he was a senior vice-president, and is the latest in a line of senior...

The Week: People news - Yahoo! promotes Parcot.(appointment of Christophe Parcot replacing Javier Zapatero at Yahoo! Europe Ltd.)(Brief article)
April 4, 2008... Yahoo! Europe has appointed Christophe Parcot as its vice-president of sales, replacing Javier Zapatero, who is leaving after eight years with the company. Parcot, who was previously the vice-president of small and medium business sales at...

The Week: People news - Craig O'Brien joins Digitas.(Brief article)
April 4, 2008... Digitas has hired Craig O'Brien as a creative director on its Lloyds TSB account. O'Brien, who previously worked freelance but has also held roles at FCB and Rapp Collins in New York and London, will also work on creating conceptual ideas...

The Week: People news - Poet Motion takes ASA role.(Advertising Standards Authority (United Kingdom))(Brief article)
April 4, 2008... The Advertising Standards Authority has made two appointments to its councils. Andrew Motion, the Poet Laureate and professor of creative writing at the University of London, will sit on the Broadcast Council, while Louisa Bolch, the former...

The Week: Advertising reviews - BJL wins Lambrini business.
April 4, 2008... BJL has been appointed to handle advertising and digital for Lambrini, after a pitch against Connectpoint and Propaganda. The Halewood International-owned wine brand parted company with the incumbent agency Cheethambell JWT last month

The Week: Digital reviews - Aviva hires quartet for NU.(Aviva PLC)(Norwich Union Life)(Brief article)
April 4, 2008... Aviva has appointed Soup, GT, glue and Chemistry to the digital advertising roster for Norwich Union Life. Digital advertising for the RAC will continue to be handled by glue London. The pounds 4 million combined account was previously handled...

The Week: Digital reviews - Learndirect in digital move.(Glue Media)(Brief article)
April 4, 2008... Learndirect has added glue London and Collective to its digital roster. The agencies have been appointed by UFI, the government-backed initiative behind Learndirect, and will handle strategy, online advertising and microsite design alongside...

The Week: Media reviews - Virgin Holidays in review.(Manning Gottlieb OMD)(Brief article)
April 4, 2008... Virgin Holidays has called a review of its pounds 1 million search-marketing business. The incumbent on the account was Manning Gottlieb OMD, which continues to handle off- and online media planning and buying for the brand, and which...

The Week: Twinings up for grabs after Lowe declines to repitch.(R. Twining and Company Ltd.)(Lowe (London, England))(Brief article)
April 4, 2008... Twinings has called a pitch for its pounds 3 million advertising account, ending a two-and-a-half-year relationship with Lowe London. The agency, which picked up the business in September 2005, declined to repitch. Associated British...

The Week: I-Q - The Internet Question - Is Cadbury's 'airport trucks' any good?(Brief article)
April 4, 2008... It's a visual treat and will go down well with the viewing public I'm sure it will create a similar buzz to 'gorilla' - Jonathan Keane They thought the track was the most important thing and neglected the visual. It just doesn't have the...

The World: Washington - Gore's Alliance in dollars 100m marketing programme.(Brief article)
April 4, 2008... Al Gore's Alliance for Climate Protection is this week launching a dollars 100 million-a-year marketing effort to persuade Americans to get more involved in solving the climate crisis. The effort is being bankrolled partly by the former...

The World: Chicago - TBWA poised to make Figliulo its NYC creative chief.(Mark Figliulo at TBWA Chiat/Day Inc.)(Brief article)
April 4, 2008... TBWA\Chiat\Day is poised to poach Mark Figliulo, the chief creative officer at Young & Rubicam in Chicago, to take creative command of its New York office. Figliulo would fill the vacancy left by Gerry Graf, the much-decorated creative,...

The World: Beijing - Premier League hit by lack of pay-per-view interest.(Brief article)
April 4, 2008... Alarm is growing among England's Premier League clubs about the harm being done to their sponsors by the failure of a pay-TV deal in China. The little-known Win TV pay-TV station in Guangzhou is said to have sold just 20,000 annual...

The World: Qingdao - Haier to choose IPG or Omnicom for Olympics task.
April 4, 2008... Haier, the Chinese white goods giant, will choose between Interpublic and Omnicom to handle its creative assignment for the Beijing Olympics. The company is a major sponsor of the games, which begin in August. Meanwhile, Larry Rinaldi,...

The World: Singapore - BBH and PHD take on NTUC creative and media.(Bartle Bogle Hegarty Ltd.)(NTUC Income)(Brief article)
April 4, 2008... NTUC Income, the Singapore-based insurance co-operative, has appointed Bartle Bogle Hegarty and PHD to handle its creative and media assignments as part of an effort to rejuvenate its image. Previously, media and most creative work was...

The World: Charlotte - Wachovia reviews dollars 120m creative and media.(Brief article)
April 4, 2008... Wachovia, the fourth-largest bank holding company in the US, has put its dollars 120 million creative and media accounts - currently handled by Mullen and Carat - into review. The Interpublic-owned Mullen, based in Winston-Salem, has...

The World: Paris - Pablo Glaser takes over Publicis Latin American role.(Publicis Worldwide)(Brief article)
April 4, 2008... Publicis Worldwide has named Pablo Glaser, the London-based global business director on JWT's Nestle account, as its senior vice-president for Latin America. It will mean a return to his native Argentina for Glaser, 44, who will be...

The World: Beijing - China bans Pond's ad with famously nude film star.
April 4, 2008... Chinese censors have banned the star of a controversial film from appearing in a multimillion-dollar campaign for the Unilever skincare brand Pond's. Tang Wei, who made her starring debut role in Ang Lee's movie Lust, Caution, had been...

The World: Jakarta - Pasco pitch sparks spat over green credentials.
April 4, 2008... Environmentalists are poised to target agencies as part of a move to prevent what they call 'environmental criminals' from launching phoney 'green' marketing campaigns. The warning comes from Ian Kosasih, the director of the World Wildlife...

The World: Sydney - Advertisers sign up for namechecks in new Nett title.(Brief article)
April 4, 2008... Major Australian advertisers, including the Commonwealth Bank, Telstra, HP and Toshiba, have struck deals to be mentioned within the editorial space of a new business magazine. Critics are questioning the ethics of the agreements with Nett...

The Work: New Campaigns - UK.(briefs)
April 4, 2008... JOHN LEWIS - SET THE STAGE FOR SPRING Credits Project: Set the stage for spring Client: Gill Barr, marketing director, John Lewis Brief: Inspire people to update their home by presenting the new spring range at John Lewis Creative...

The Work: New Campaigns - The World.(briefs)
April 4, 2008... TORONTO BLUE JAYS - BORN TO PLAY - CANADA Credits Project: Born to play Client: Laurel Lindsay, vice-president of marketing, Toronto Blue Jays Brief: Increase awareness and likeability of the Blue Jays players to drive single day-ticket...

The Work: Private View.(Column)
April 4, 2008... CREATIVE - PAUL BRAZIER, EXECUTIVE CREATIVE DIRECTOR, ABBOTT MEAD VICKERS BBDO I was a bit freaked out when I started looking at this week's work. It seemed unusually personal. It began with a Guinness parody, swiftly followed by a company...

Diary: On the QT ..(Brief article)
April 4, 2008... Rumour has it that Bob Scarpelli, the global creative director at Tribal DDB, and his colleagues pulled out all the stops in the recent pitch for the McDonald's UK digital account. Apparently, Scarpelli donned a pair of oversized Ronald...

Diary: Beattie making an exhibition of himself.(Brief article)
April 4, 2008... Trevor Beattie, the curly haired ad luminary and avid collector of moderately interesting cultural memorabilia, has decided that it is time to share his passion with the polloi. For the next two months, any punter interested in his...

Diary: Ryan announces to the world ... I'm not retiring.(Brendan Ryan)(Brief article)
April 4, 2008... A bizarre turn of phrase from Brendan Ryan, FCB's former worldwide boss, in a round-robin announcing his new e-mail address. 'The cow has left the barn,' he declares. Does this mean that the industry veteran who likes nothing better than...

Diary: How to make an impact during work experience.(Brief article)
April 4, 2008... When Sir Martin Sorrell purchased a stake in CHI & Partners last year, rumours abounded that the founding partners had become self-made millionaires overnight. Now adland is close to finding out not just what the partners, but all CHI's...

Diary: Decked out in specs.(Brief article)
April 4, 2008... If everyone wanted wacky hair like Malcolm Poynton and Juan Cabral in 2007, this year's trend is to get decked out in specs - just ask McCann Erickson's Chris Macdonald, DraftFCB's Enda McCarthy and Adam & Eve's James Murphy. Even the...

Diary: Water-Cooler Monitor.
April 4, 2008... WHAT TOPICS HAVE THE INDUSTRY BEEN DISCUSSING THIS WEEK? THE TALK TIME SPENT That e-mail sent from a CHI & Partners desk. OK, so 1 hr 2 mins it's not as controversial as...

Diary: Pick of the week - DDB London/Quality Pirk Standard.(Brief article)
April 4, 2008... Francesca Fisher thinks both the creative and the strategy in DDB London's ad for the Quality Pork Standard are spot on: 'The art direction catches your eye as you wait for the Tube and the writing keeps you engaged. However, what I love...

Diary: Turkey of the week - Nitro/Volvo.(Quotation)
April 4, 2008... Noel Bussey is simply astonished at how lame the idea behind Nitro's latest work for Volvo is: 'Apparently, design creates debate and debate brings us together. So what has this got to do with CCTV and graffiti? It looks to me like a cheap...

Pitch Update.
April 4, 2008... If you haven't got a conflict, and you haven't made it on to the Pizza Hut longlist, it's time to do some soul-searching. The fast-food giant with a pounds 13 million advertising budget has picked eight agencies to go to the next pitch stage....

New-Business Rankings 4 April 2008.
April 4, 2008... Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost gained ...

Hotline: Royal Mail retains agencies.(Royal Mail Group PLC)(Brief article)
April 4, 2008... The Royal Mail has confirmed that it has retained Abbott Mead Vickers BBDO and Proximity on its advertising and direct marketing accounts respectively, as first tipped in Campaign (21 March). AMV defended the pounds 5 million ad business...

Hotline: Kerzner International appoints Team Saatchi.(Brief article)
April 4, 2008... Team Saatchi has been appointed by Kerzner International to handle the launch campaign for its Dubai resort Atlantis, The Palm, after a final pitch against JWT and M&C Saatchi. Rainey Kelly Campbell Roalfe/Y&R was eliminated at an earlier stage...

Hotline: HomeForm Group reviews media account.(Brief article)
April 4, 2008... HomeForm Group, the owner of Moben Kitchens and Dolphin Bathrooms, is reviewing its pounds 20 million media account. Brilliant Media won the business when it last reviewed in November 2005

Hotline: Audacity secures Ubisoft ad business.
April 4, 2008... Audacity, the start-up founded by Nitro's Bruce Crouch and Liz Addis, has secured the UK advertising business for Ubisoft. The agency's first task will be to produce TV ads for the computer giant's Ima-gine Nintendo DS range of games

Hotline: New Balance appoints PHD.
April 4, 2008... New Balance, the athletics brand, has appointed PHD to handle its global media. PHD's sister network BBDO is responsible for creative

Hotline: Clark McKay & Walpole secure direct brief for DoH.(United Kingdom. Department of Health)(Brief article)
April 4, 2008... Clark McKay & Walpole has secured a pounds 1million direct marketing brief for the Department of Health aimed at lowering alcohol consumption among middle-aged 'harmful drinkers'. The agency secured the business following a shoot-out against...

Hotline: Lego signs sponsorship deal.(LEGO A/S)(Brief article)
April 4, 2008... Lego has signed a sponsorship deal with Pearl & Dean and Vue cinemas involving activity over the coming year. Negotiated by Carat Sponsorship, the deal will include cinema ads themed to individual children's films, a Saturday morning kids'...

Hotline: MediaVest Manchester drops 'Manchester' from title.(Brief article)
April 4, 2008... MediaVest Manchester has dropped 'Manchester' from its title as it aims to reposition itself as an expanding nationwide agency. The media agency is 19 per cent owned by Starcom MediaVest Group

Hotline: Discovery appoints Albion.(Brief article)
April 4, 2008... Albion has been appointed by Discovery to relaunch the Discovery Science channel. The agency won the business without a pitch and will develop a new positioning under the tagline 'question everything'

Hotline: H Bauer Publishing ends sales agreement.(Brief article)
April 4, 2008... H Bauer Publishing has ended its sales agreement with The Publishing Consultancy and is bringing sales for weekly titles such as TV Choice in-house. The new team will operate separately from the Bauer Consumer Media sales team

Close-Up: Live Issue - Big is not necessarily better for Rattling Stick.
April 4, 2008... Despite picking up a BTAA award, the founders plan to stay true to their small-scale launch ethos, Noel Bussey writes. When Danny Kleinman, the world-renowned director, and Ringan Ledwidge, his less well known but just as skilful partner,...

Close-Up: Live Issue - How the web can breathe life into ads.
April 4, 2008... Web chatter is the latest way of boosting a campaign - but how can you start it up? Just 24 hours before the launch of 'trucks', Fallon's follow-up to 'gorilla', if you had typed 'Cadbury's Dairy Milk trucks' into Google you would have...

Close-Up: Live Issue - Should agencies outsource digital?
April 4, 2008... Some use third parties, but others prefer to keep digital production in-house, Kate Nettleton says. For some time, the online advertising agencies have clung on to an in-house, holistic model of production where coders and creatives sit...

Close Up: 24 hours with ... Graham Bednash.(Diary entry)
April 4, 2008... Name: Graham Bednash Job: Managing partner, Michaelides & Bednash Professional mission: Do it differently Personal mantra: Make it fun 7.25am Oversleep. Bowl of porridge and mug of PG Tips. Sit with my youngest son and read the back...