Campaign articles from April 2007

Campaign archives from April 2007

Carl Johnson plots Anomaly UK launch.(Brief article)
April 27, 2007... Carl Johnson, the founder of the New York-based multi-disciplinary hotshop Anomaly, is plotting the launch of a London office. The former Simons Palmer Denton Clemmow & Johnson founder told Campaign: 'We are looking seriously at London by...

VCCP snares pounds 10m global Tanqueray.(Brief article)
April 27, 2007... VCCP has won the pounds 10 million global advertising account for Tanqueray, Diageo's premium gin brand. The appointment marks the first time the agency has been placed on the global drinks company's roster. It took the business after a...

Estee Lauder kicks off dollars 140 million global media pitch.(Brief article)
April 27, 2007... Estee Lauder, the cosmetics and fragrance manufacturer, is holding a global review of its estimated dollars 140 million media account. The company's media is handled by agencies on a market-by-market basis. It is thought that the...

Blow to papers as Govt culls job ads.(switch from press to online advertising)(Brief article)
April 27, 2007... The Government plans to cut its spend on recruitment advertising by up to 80 per cent by switching ads from press to online media. The figure emerged as ministers responded to pressure from Tory and Labour MPs to scrap traditional job ads...

Visa calls dollars 400m media review.(Visa International)(Brief article)
April 27, 2007... Incumbents OMD and Mediaedge:cia will repitch following the credit-card's decision to consolidate. Visa is reviewing its estimated dollars 400 million global media planning and buying business with the intention of consolidating into one...

Duncan becomes Grace Blue partner.(Grant Duncan appointed)(Brief article)
April 27, 2007... Grant Duncan, the former Publicis London chief executive, is joining Gay Haines' recruitment agency, Grace Blue. Duncan will become the consultancy's fifth partner and will focus on advising private equity companies on potential mergers...

Ethel Austin meets shops over ad brief.(Brief article)
April 27, 2007... Ethel Austin, the budget high-street fashion retailer, is talking to agencies about its pounds 2 million advertising account. The winning agency will be briefed to create a through-the-line campaign that will refresh the brand and...

Krow and Edwards Groom Saunders land pounds 8m ILVA brief.(Brief article)
April 27, 2007... ILVA, the furniture company set up to rival Ikea, has appointed Krow and the communications planning agency Edwards Groom Saunders to its pounds 8 million ad account. The agency won the business following a four-way pitch against...

Five agencies fight for Cannons media.(Cannons Health and Fitness)(Brief article)
April 27, 2007... Cannons Health and Fitness, the UK health club brand, is reviewing its media planning and buying account. The company has invited five agencies to pitch for the business, including the incumbent, Unison Media. The pitches will take place...

Mark Chalmers to quit StrawberryFrog.(Brief article)
April 27, 2007... Mark Chalmers, the creative director and creative partner at StrawberryFrog, is leaving the agency. He is quitting the role without a job to go, but will be staying in Amsterdam to pursue other career opportunities. StrawberryFrog is...

Corona seeks agency for pan-Euro task.(Grupo Modelo S.A. de C.V. contracts)(Brief article)
April 27, 2007... Grupo Modelo, the Mexican brewer, is looking for an agency to work on a pan-European brief for its flagship beer brand, Corona Extra. The company has approached a number of UK and European agencies about the business. It has issued a...

Great Ormond St in pounds 1.5m media pitch.(Great Ormond Street Hospital Children)(Brief article)
April 27, 2007... The Great Ormond Street Hospital Children's Charity has put its pounds 1.5 million media buying and planning account out to pitch. The children's charity has approached a number of media agencies, as part of a bid to increase its...

Engine Group/BLM talks break down.(Brief article)
April 27, 2007... The acquisition talks taking place between The Engine Group, which includes WCRS, and the media company BLM Group, have broken down. Engine has been looking to acquire a company in the media planning and buying arena (Campaign, 9...

Vidal Sassoon hunts agency.(Brief article)
April 27, 2007... Vidal Sassoon is holding a creative pitch for its electrical products range. The company has contacted a number of UK agencies with a brief that is understood to include TV and press. The pitch marks a return for the brand, after...

Agencies line up for Miele pounds 2m creative task.(Miele Appliances Inc.)(Brief article)
April 27, 2007... Miele, the domestic appliance-maker, is in talks with a num-ber of London agencies about its pounds 2 million creative brief. The company is looking for a shop to revitalise its entire approach to advertising, and to create a new strategy...

W&K UK 'unaffected' by Nike Plus switch.(Wieden and Kennedy Inc.)(Brief article)
April 27, 2007... Nike has reassured Wieden & Kennedy's London office that its decision to move its running-shoe business into Crispin Porter & Bogusky will not affect the UK agency. The Nike Plus account was handed to the Miami-based agency earlier this...

TBWA\ to launch Apple agency.(TBWA Advertising Inc.)(Brief article)
April 27, 2007... TBWA\ hints at early summer launch for Media Arts Lab London as a 'full-service agency for Apple'. TBWA\London is preparing to open its Media Arts Lab offshoot in London. A senior Omnicom source confirmed that the agency is in...

Emap moots free men's title launch.(Emap Media)(Brief article)
April 27, 2007... Emap is understood to be considering the launch of a free men's magazine as part of a shake-up of its beleaguered men's magazines division. Senior Emap executives are approaching media buyers to gauge their reactions and opinions to...

Jetix shortlists five shops for DM task.(direct marketing)(Brief article)
April 27, 2007... Jetix, the children's entertainment network, is seeking an agency to handle its direct marketing account. The TV channel, formerly known as Fox Kids, has short-listed five undisclosed agencies to pitch for the business. The pitch...

Iostar future hangs in the balance after Airey quits as CEO.(Dawn Airey leaves from Iostar)(Brief article)
April 27, 2007... The future of the start-up media group Iostar is in question after Dawn Airey, the former managing director of Sky Networks, quit her role as the chief executive after little more than a week. She is thought to have quit over frustrations...

Cedergren poached for Dutch AKQA arm.(appointment of Martin Cedergren)(Brief article)
April 27, 2007... AKQA is opening an office in Amsterdam, and has poached the Swedish interactive creative Martin Cedergren to head its creative department. Cedergren joins from the Swedish agency Forsman & Bodenfors. He has worked in interactive marketing...

Nitro wins dollars 80m Volvo ad brief.(Brief article)
April 27, 2007... Nitro and US-based Arnold to join forces on car-maker's ad account after winning high-profile pitch. Volvo has handed Nitro and the US agency Arnold its dollars 80 million pan-regional advertising account, following a final pitch against...

Nitro restructures to focus on client needs.(Brief article)
April 27, 2007... Nitro has promoted Christopher Nurko to the new role of deputy global chief executive, and plans to restructure its business after its Volvo win. Nurko, who was the founder of Nitro's innovation arm, Left Blue Sky, will report to Chris...

Murray quits Burnett for Publicis role.(Carter Murray, Leo Burnett )(Brief article)
April 27, 2007... Publicis Worldwide has poached Carter Murray, Leo Burnett's business development director for Europe, the Middle East and Africa, to run global new business across the network. Murray takes on the newly created role of global director of...

McCann picks up Cadbury Cakes.(McCann-Erickson Inc. contracts with Manor Bakeries)(Brief article)
April 27, 2007... McCann Erickson London has won the Manor Bakeries Cadbury Cakes account without a pitch. The agency will now work on a brief for Mini Rolls and Cake Bars. The appointment strengthens McCann's position on the Manor Bakeries business. Last...

Abercrombie & Kent seeks global agency.
April 27, 2007... Abercrombie & Kent, the luxury and adventure travel company, has launched a review of its creative advertising account. The company spends pounds 2 million annually on marketing in the UK, and has approached an undisclosed list of seven...

Claydon Heeley and ASH in BAT protests.(Action on Smoking and Health)(British American Tobacco)(Claydon Heeley Jones Mason)(Brief article)
April 27, 2007... Action on Smoking and Health (ASH), the campaigning public health charity, has teamed up with Claydon Heeley to carry out a series of protests outside British American Tobacco's annual shareholders meeting being held today (Thursday). A...

RKCR/Y&R appoints senior creative duo.(Dan Hubert and Amber Casey appointed at Rainey Kelly Campbell Roalfe /Y&R )(Brief article)
April 27, 2007... Rainey Kelly Campbell Roalfe /Y&R has hired the creative pairing of Dan Hubert and Amber Casey from Bartle Bogle Hegarty. The pair will join in May to work across all of the agency's business, with particular emphasis on Land Rover, Marks...

Associated escalates free war.
April 27, 2007... Agencies call for the Audit Bureau of Circulations to step in as the row over dumping issues intensifies. Media agencies: are calling for fast action from the Audit Bureau of Circulations following tit-for-tat accusations from Associated...

The World: Detroit - Toyota backs ad break comic book 'content wraps'.
April 27, 2007... Toyota has reached a deal with CW Network, under which the car-maker will sponsor a series of comic-book-inspired spots created by DC Comics. The spots, which will appear during episodes of Smallville, will direct viewers online to learn...

The World: New York - DraftFCB picks up Grey's dollars 740m Kmart account.(Brief article)
April 27, 2007... Kmart, the US retail giant, has switched its dollars 740 million account from Grey New York to DraftFCB in Chicago without a pitch. Bill Stewart, Kmart's chief marketing officer, said: 'Grey has been a good partner over the years, but we...

The World: Boston - Omnicom's GSD&M loses dollars 110m Chili's business.(Brief article)
April 27, 2007... Omnicom has been dealt a blow by the US restaurant chain Chili's, which is switching its dollars 110 million account out of the group's GSD&M agency in Austin, Texas. The decision ends a relationship stretching back two decades and...

The World: Paris - Janvier replaces Piot as president of Clear Channel.(Brief article)
April 27, 2007... Hubert Janvier has been appointed the president of Clear Channel France. He replaces Vincent Piot, who is currently 'negotiating his future' with the outdoor specialist. The change follows a difficult period for the French operation,...

The World: Tokyo - Former Sony manager Nozoe to head up I&S BBDO.(Yuki Nozoe appointed at BBDO Worldwide )(Brief article)
April 27, 2007... BBDO Worldwide has named the former Sony senior manager Yuki Nozoe as the president and chief executive of its Japanese operation. He succeeds Kazuhiko Sanka, who has held the post at I&S BBDO for the past seven years. Nozoe, a...

The World: Fountain Valley - Hyundai hands US task to Goodby, Silverstein.(advertising contracts of Hyundai Corp. with Goodby, Silverstein and Partners)(Brief article)
April 27, 2007... Hyundai, the South Korean car-maker, has named Goodby, Silverstein & Partners as the creative agency for its dollars 600 million US account. The Omnicom-owned shop takes over the business from The Richards Group in Dallas, which declined...

The World: New York - Hachette in online ad sales deal with Jumpstart.(Hachette Filipacchi Magazines Inc. acquires Jumpstart Automotive Media)(Brief article)
April 27, 2007... Hachette Filipacchi has extended the trend for publishers to build their advertising services capabilities by acquiring Jumpstart Automotive Media in a multimillion-dollar deal. The San Francisco-based operation will take over digital ad...

The World: Geneva - Publicis unveils global events management division.(Brief article)
April 27, 2007... Publicis Groupe is extending its specialist offerings with the launch of PublicisLive, a global events management venture based in Geneva. It will be headed by Richard Attias, currently the head of Publicis Events Worldwide. He will have...

The World: Moscow - MEC Russia bolsters line-up with Guinot signing.(appointment of Christian Guinot, promotion of Maria Kolosova at Mediaedge:cia)(Brief article)
April 27, 2007... Mediaedge:cia is strengthening its management team in Russia with the appointment of Christian Guinot as its managing director. He joins from MEC Global Solutions in London, where he was the managing partner. For the past two-and-a-half...

The World: Beijing - Saatchis and Publicis to compete for Huiyuan brief.(contracts of Saatchi & Saatchi and Publicis)(Brief article)
April 27, 2007... Huiyuan, China's largest fruit juice brand, is putting its creative account up for pitch. Publicis and Saatchi & Saatchi are reported to be competing for the business. Last year, the brand accounted for about half of China's fruit juice...

The Work: New Campaigns - UK.
April 27, 2007... ONE TO LOOK OUT FOR - Big Yellow Storage Co. - Get some space .. CREDITS Project: Get some space in your life Client: Rob Strachan, marketing director, The Big Yellow Storage Company Brief: Educate the UK market on storage and expand...

The Work: New Campaigns - The World.(briefs)(Grey Worldwide South Africa)(Colorado Department of Public Health and Environment)
April 27, 2007... 3M - SUPER STICKY POST-IT - SOUTH AFRICA CREDITS Project: Super Sticky Post-it Client: Lucille Cremen, product manager, 3M Brief: Demonstrate the effectiveness and benefits of using Super Sticky Post-it Notes Creative agency: Grey...

Between the Lines: Freesheets have no dignity.(Associated Newspapers hires Yard Police to investigate dumping of newspapers by News International )(Brief article)
April 27, 2007... The free newspaper war in London has reached almost comic proportions, with Associated Newspapers resorting to hiring Inspector Knacker of the Yard to dig up evidence that its News International rival has been dumping unread copies of...

Between the Lines: Beattie's talent for undies.(Trevor Beattie)(Brief article)
April 27, 2007... The Beattie McGuinness Bungay founder Trevor Beattie owes a good deal of his success to women's underwear. While at TBWA, the 'hello boys' campaign for Wonderbra catapulted the brand into public awareness. It also did his currency no...

New-Business Rankings: 27 April 2007.(Statistical table)(Company rankings)
April 27, 2007... Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost gained ...

Hotline: Beattie McGuinness Bungay wins Pretty Polly account.(Brief article)
April 27, 2007... Beattie McGuinness Bungay has won the pounds 4 million Pretty Polly account in a three-way shoot-out against Hurrell and Dawson and Isobel The appointment reunites the brand with the BMB founding partner Trevor Beattie. The pair enjoyed a...

Hotline: Michelle Stanhope has left Bartle Bogle Hegarty.(Brief article)
April 27, 2007... The Bartle Bogle Hegarty head of digital production, Michelle Stanhope, has left the agency without a job to go to. Stanhope joined BBH in February from glue London, where she was the head of production

Hotline: The ASA throws out complaint.(Advertising Standards Authority complaint against Telegraph Media Group)(Brief article)
April 27, 2007... The Advertising Standards Authority has thrown out a complaint against a Telegraph Media Group ad featuring the line: 'Britain's No.1 quality newspaper website.' The complaint is thought to have come from a rival newspaper

Hotline: Finlandia in talks with digital agencies.(Finlandia Vodka Worldwide Ltd.)(Brief article)
April 27, 2007... Finlandia, the Brown-Forman-owned vodka brand, is talking to digital agencies about a strategic project to develop its online presence. A number of agencies have been approached and a shortlist will be announced next week

Hotline: Mediaedge:cia wins Next media account.(Brief article)
April 27, 2007... Mediaedge:cia has won the pounds 10 million media account for the fashion retailer Next. The appointment follows a review of the business, which had been held by MediaVest Manchester for ten years

Hotline: MJZ signs directing duo.(Blue Source Ltd.)(Brief article)
April 27, 2007... MJZ has signed the directing duo Blue Source from Blink Productions for US and UK commercials representation. Blue Source's reel includes ads for Weetabix through DDB London and Halifax through Delaney Lund Knox Warren & Partners

Hotline: Cheethambell JWT wins Cumbria Tourism account.(Brief article)
April 27, 2007... Cheethambell JWT has won the advertising account for Cumbria Tourism following an eight-way pitch. The agency will now work on a national through-the- line campaign to promote the Lake District

Hotline: Bacardi Martini seeks agency.(Brief article)
April 27, 2007... Bacardi Martini is seeking an agency to handle a customer relationship marketing brief for its main Bacardi brand. The drinks manufacturer has shortlisted an undisclosed number of agencies to pitch

Hotline: Vodafone approaches digital agencies.(Brief article)
April 27, 2007... Vodafone is approaching digital agencies with a brief to redevelop an e-commerce site for its online shop. The review will not affect Vodafone's current roster of digital agencies

Hotline: Cantor Index seeks DM agency.(direct marketing )(Brief article)
April 27, 2007... Cantor Index, the spread betting company, is seeking an agency to handle its DM arrangements. The marketing manager, Stephen Mault, is talking to several un-named agencies before drawing up a shortlist

Hotline: Leading figures add their names to petititon.
April 27, 2007... Maurice Saatchi, Robin Wight, the Engine chairman, and Ian McCulloch, ITV's commercial director, are among the leading figures to have added their names to Campaign's Action for Ads petition. To sign up, go to brandrepublic.com/campaign

Media Forum: Is The Sunday Times in trouble?
April 27, 2007... Should The Sunday Times' recent sales slide worry advertisers, Alasdair Reid asks. It's unlikely that many senior executives at The Sunday Times have ever claimed membership of the Lord's Day Observance Society - the single-issue...

Media: Chatter.
April 27, 2007... 'It's about health and promoting diversity. We are hoping this will stimulate a debate about the use of fashion imagery.' - A spokesman for John Lewis on using normal-sized models in its advertising 'The issue is if people are prepared to...

Media: Sanford Brands consolidates its media activity.
April 27, 2007... Sanford Brands, the pen manufacturer which markets itself under brands including Parker and Waterman, has consolidated its pan-European media activity into Universal McCann

Media: Financial Times redesigns publications.(Brief article)
April 27, 2007... The Financial Times has redesigned its weekday and weekend publications with new mastheads, more colour pages, and new columnists and sections. The refresh aims to position the FT as a modern and accessible newspaper. The redesign is backed...

Media: Baileys Irish Cream renews sponsorship.
April 27, 2007... Baileys Irish Cream has renewed its sponsorship of the radio chart show The A-List. The show runs across 62 stations, including Chrysalis Radio's Heart FM Network and GMG Radio's Century and Real Radio Networks. The four-month pounds 500,000...

Media: Jack Liberties to launch office in Amsterdam.(Brief article)
April 27, 2007... Jack Liberties, the ambient marketing agency, will be launching an office in Amsterdam. The agency is to be headed by the managing director, Erwin van der Laan, and its first work is for the Smart car

Media: Associated Newspapers to launch travel website.(www.travelmail.co.uk)(Brief article)
April 27, 2007... Associated Newspapers is to launch a travel website under the Daily Mail brand. The site, www.travelmail.co.uk, will offer holiday research and bookings. The publisher will offer advertising on the site to advertisers who are already taking...

Media: News International hires Luc Borg.(Brief article)
April 27, 2007... News International has hired Luc Borg as the head of classified sales for News Group Newspapers. Borg will also oversee classified for thelondonpaper and News Group's websites. He used to be the group classified advertising controller at...

Media: Xfm appoints new breakfast show presenter.(Alex Zane appointed)(Brief article)
April 27, 2007... Xfm, the GCap-owned radio station, has appointed Alex Zane as its new breakfast show presenter. Zane, the presenter of Channel 4's Popworld, hosted a radio show on Fridays, but he will now replace Lauren Laverne five days a week. Laverne is...

Media: Shoestring International hires BJK&E.(Brief article)
April 27, 2007... Shoestring International, the online adventure travel operator, has hired BJK&E for its media planning and buying account. BJK&E will launch the Netherlands-based business in the UK, while Mediaedge:cia will handle the brief in Germany, Spain...

Media: Sky News appoints creative director.
April 27, 2007... Sky News has appointed Simon Buglione, the head of presentation at BBC Sport, as its creative director. He will be responsible for the creative vision across all Sky News platforms

Media: Scottish Daily Record wins Golden Wonder pitch.(Scottish Daily Record & Sunday Mail)(Brief article)
April 27, 2007... The Scottish Daily Record & Sunday Mail has won a pitch for the relaunch of Golden Wonder crisps. The six-figure deal will see advertising run for six weeks from May with advertising in the Trinity Mirror titles

Media: Loaded launches awards with special issue.(Brief article)
April 27, 2007... Loaded, the IPC Media title, is launching its annual Laftas comedy awards with a special 'Kings of Comedy' June issue. The magazine, on sale on 3 May, will feature cover stars Borat and Harry Hill, the first men to feature on the title's...

Media: Double Fusion hires commercial director.(Daniel Best and David Miller appointed )(Brief article)
April 27, 2007... Double Fusion, the in-game advertising consultancy, has hired Daniel Best as commercial director of sales in Europe. He was previously the online commercial manager at The Independent. David Miller, the former director of brand marketing for...

Media Headliner: The 'veteran' leading Sky to forefront of digital.
April 27, 2007... Industry insiders say forward thinker Paul Wright is the perfect person to drive Sky's online offering, Danielle Long writes. When Paul Wright left a 'nice safe banking job' in 1988 to join a new television platform called Sky, people...

Media Lifeline: Magazine closures.
April 27, 2007... Is launching titles in the music and lifestyle sectors the best way to lose money in publishing? February 1999: The music and lifestyle sectors seem to be the place to look for expensive disasters. The daddy is perhaps Cosmopolitan Man,...

Media Perspective: Adland's creativity, not Nazi Germany's, gets the thumbs up.(media buying and advertising)
April 27, 2007... Bryan Ferry's attempts to put an 'art history perspective' on the Nazi regime backfired spectacularly last week. Lord only knows what the ageing rocker was up to, but he can perhaps expect a few unwelcome invites to croon at BNP rallies as a...

Media: All about ... Google's takeover of DoubleClick.
April 27, 2007... The proposed acquisition has alarmed Google's rivals. There's something rather charmless about the Google company motto: 'Don't be evil.' Apparently, the senior executives who thought it up at a brainstorming session thought their first...

Media: Things we like.(briefs)
April 27, 2007... KINGDOM ON ITV1 Stephen Fry's first TV drama series for ten years got off to a fine start on Sunday. Fry plays the country solicitor Peter Kingdom and looks like he might manage to put East Anglia back on the map. The first episode made...

Media: Double Standards - 'Posters or digital - outdoor's in a great place'.(Spencer Berwin and Peter Charlton interview about campaign)(Interview)
April 27, 2007... Outdoor is embracing the digital challenges of the future, but according to these sales directors, sometimes you can't beat a great poster campaign. PETER CHARLTON - NATIONAL SALES DIRECTOR, CBS OUTDOOR - What are the challenges for...

Media: Strategy Analysis - ITV uses monsters to tempt viewers.
April 27, 2007... Brand: Primeval (ITV1) Client: ITV Brief: Launch ITV1's first-ever Saturday evening action-adventure drama Target audience: 'Ambitious fun-lovers' (identified by ITV's consumer segmentation), lighter viewers and opinion formers...

Media: Russell Davies, russell@russelldavies.com.(webpage loading in digital marketing)
April 27, 2007... I was recently trapped in a room and forced to judge a day of digital marketing and websites. Even for someone who's such a mindless zealot on behalf of all things digital, it was an appalling experience It illustrated just how far the...

The World: Blamer's 'the one to make it happen' for Creston.(Don Elgie tells about Steve Blamer)
April 27, 2007... Chief executive Don Elgie feels he has the right man to crack the US market, as the company bids to go global. The irony isn't lost on Steve Blamer. He has just become the US 'ambassador' for a UK group he had not only never heard of...

The World: Insider's view - Dubai.(advertisements in Middle East countries)
April 27, 2007... Agencies operating in the Middle East are demonstrating why cultural differences should be celebrated and not seen as a curb to creativity, Clinton Manson writes. Our agency's work for Axe, Unilever's male deodorant brand, is a prime...

Close-Up: Live Issue - Why CHI decided the time was right to 'do a BBH'.(Clemmow Hornby Inge)(Bartle Bogle Hegarty)
April 27, 2007... CHI's deal with WPP will make its founders very rich, but also secure future growth for the shop, James Hamilton writes. Sir Martin Sorrell might have been forgiven for thinking Clemmow Hornby Inge was playing an elaborate April Fool's...

Close-Up: Live Issue - Why do posters win press awards?(Wieden and Kennedy Inc win Campaign Press Award)
April 27, 2007... Is more attention being paid to visual craft at the expense of copywriting skills, Kate Nettleton asks. There was a sense of deja vu when Wieden & Kennedy's 'St Wayne' poster ad for Nike won gold in the Best Individual Press Ad category...

Close-Up: 24 hours with ... Brian Fraser, McCann Erickson London.(Diary entry)
April 27, 2007... Name: Brian Fraser Job: Joint executive creative director, McCann Erickson London Professional mission: Enjoy going to work Personal mantra: Enjoy going home 12.40am They arrive. Cross my fingers and press play. They're great. ...

Editorial: MacLennan's IPA strategy can get adland respect.(Editorial)
April 27, 2007... M&C Saatchi is an agency that takes pride in its 'brutal simplicity'. So it comes as no surprise that Moray MacLennan, its European chairman, should reflect that philosophy in his 'things to do' list as the IPA's incoming president (page 30)....

Editorial: Can 'reality TV' help fight for ad freedom?(Editorial)
April 27, 2007... Imaginations seem to have run wild at a 'brainstorming' meeting, where industry representatives discussed how the business might brush up its public image in the face of new threats to advertising freedom. One suggestion was getting kids...