AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.

Campaign articles from April 2006

51,866 total articles

Set up an RSS feed
Close Set up an RSS feed that alerts you when new articles from Campaign are available.
XML Add to My Yahoo! Add to My AOL Add to Google Subscribe in NewsGator
Frequently asked questions about RSS feeds
to find out when new articles for Campaign arrive.

Campaign archives from April 2006

Bacardi launches global radio station.(B-Live Radio)(Brief article)
April 7, 2006... Bacardi is looking to widen its brand appeal with a global online and mobile radio service called B-Live Radio. It will be the first FMCG-funded station. Developed in conjunction with the creative consultancy Cake, B-Live will launch in...

Merged ntl/Virgin to review roster shops.(Virgin Mobile roster includes Rainey Kelly Campbell Roalfe/Y&R)(Brief article)
April 7, 2006... Rainey Kelly Campbell Roalfe/Y&R, Rapier and Manning Gottlieb OMD on alert after pounds 962m merger goes through. The new company created from the pounds 962 million merger of ntl and Virgin Mobile is preparing to review its roster of...

OgilvyOne triumphs at Campaign Direct.(Brief article)
April 7, 2006... OgilvyOne's Cancer Research UK 'still here' campaign picked up the gold award for Best Overall Execution at this year's Campaign Direct Awards. As well as scooping the top prize, the campaign also won silvers for Best Use of Outdoor, Best...

M&G Investments calls pitch for pounds 2m account.(Brief article)
April 7, 2006... The fund manager M&G Investments is reviewing its pounds 2 million creative account after five years with Harrison Troughton Wunderman. M&G plans to talk to a mixture of advertising and direct marketing agencies about the account and has...

Yahoo! cuts agency commission rates.(commission to agencies)(Brief article)
April 7, 2006... Yahoo! is to cut agency commission drastically, in a move that could further threaten media agencies' remuneration for buying search. From 1 July, Yahoo! will pay 10 per cent commission to agencies spending more than pounds 80,000 per...

Dollond & Aitchison names DM agency.(Sharpen Troughton Owens Response)(Brief article)
April 7, 2006... Dollond & Aitchison, the high-street optician, has handed its pounds 4.5 million direct marketing account to Sharpen Troughton Owens Response. The agency triumphed in a final shoot-out against EHS Brann Cirencester. The incumbents,...

BCAP bans alcohol ad 'health' claims.(Broadcast Committee of Advertising Practice)(Brief article)
April 7, 2006... Alcohol ads will no longer be able to claim any health or dietary benefit following a new ruling this week. The Broadcast Committee of Advertising Practice has judged that advertisers should not imply that an alcoholic drink could be a...

Isobar rethinks global structure.(Aegis Group PLC)
April 7, 2006... Aegis' digital network unveils a central division intended to give its clients a single point of contact. Isobar, the Aegis-owned global digital network, has created a central division to handle international accounts across both creative...

Arnold joins EHS as managing partner.(Miranda Arnold)(Brief article)
April 7, 2006... EHS Brann has hired Miranda Arnold, the board account director at Craik Jones Watson Mitchell Voelkel, as a joint managing partner. She will work alongside the other managing partner, Mike Sims, who was promoted in August last year. Both...

Robin Mitchell steps down at Craik Jones after 15 years.(Craik Jones Watson Mitchell Voelkel)(Brief article)
April 7, 2006... Robin Mitchell, one of the founding partners of Craik Jones Watson Mitchell Voelkel, is stepping down after 15 years at the agency. During his time at Craik Jones, Mitchell focused on business development, creating new revenue streams from...

Agency.com hands Alex Wright MD role.(Alex Wright )(managing director)(Brief article)
April 7, 2006... Agency.com, the Omnicom-owned digital full-service agency, has promoted Alex Wright to be the managing director of its London office. Wright replaces David Eastman, who was named the global chief executive of the Agency.com network last...

FCB to launch Chevrolet SUV in Europe.(sport utility vehicle)(Brief article)
April 7, 2006... General Motors' Chevrolet marque has appointed FCB London to handle pan-European advertising for the launch of its Captiva SUV. FCB scooped the account after a three-way pitch against two of Chevrolet's other roster agencies, Leo Burnett...

OMD hires Starcom partner Ian Clarke.(Brief article)
April 7, 2006... OMD International has appointed Ian Clarke, a former managing partner at Starcom, as its global account director on Vodafone. Clarke will oversee a team in London as well as the agency's Vodafone teams across Europe, including Spain and...

Selfridges and Mother end relationship.(Brief article)
April 7, 2006... Selfridges is parting company with Mother after three-and-a-half years, following the retailer's decision to invite other agencies to pitch for its Christmas 2006 campaign. The retailer is now holding talks with two undisclosed London...

Dare lands Zanussi Electrolux business.(Brief article)
April 7, 2006... Zanussi Electrolux has appointed Dare to handle pan-European digital advertising and web design for its range of household appliances. Dare triumphed in a pitch against four undisclosed non-UK-based agencies. It will now work on digital...

EHS Brann's John Hatfield joins Rapier as head of digital.(Brief article)
April 7, 2006... Rapier has hired the EHS Brann head of digital creative services, John Hatfield, to lead its digital department. Hatfield will take up the new position of head of digital. The role was created to give greater prominence to digital in...

Ogilvy wins banana task from Chiquita.(Brief article)
April 7, 2006... The fruit producer Chiquita Brands International has appointed Ogilvy Group UK to handle its pounds 35 million pan-European advertising account. The agency beat Saatchi & Saatchi to the business in a two-way integrated pitch that was...

Yell calls ad review after 23 years with AMV BBDO.
April 7, 2006... Yell puts pounds 20m account up for review as AMV client BT moves into its market. Yell has ended its 23-year relationship with Abbott Mead Vickers BBDO by putting its pounds 20 million advertising account up for review. The business...

Sega picks Modem Media for Euro role.(Brief article)
April 7, 2006... Sega Europe has hired Modem Media to handle online advertising for a number of its forthcoming computer games. The agency, which was appointed without a pitch, will develop the online gaming experience for the PC title Medieval 2: Total...

Survey shows value of regional papers.(Brief article)
April 7, 2006... Regional newspapers are claiming to offer a route to advertisers seeking to address the problem of ad avoidance. Just 17 per cent of readers skip over ads in local newspapers, compared with 47 per cent of TV viewers. Some 27 per cent of...

Adecco rethinks TBWA\London brief.(Brief article)
April 7, 2006... Adecco is reviewing its relationship with TBWA\London four months after the agency landed the pounds 20 million global advertising account. The international recruitment company is believed to be talking to a number of agencies about the...

Y&R promotes Marcus Brown to Geneva chief executive.(Young and Rubicam )(Brief article)
April 7, 2006... Marcus Brown, the Young & Rubicam senior vice-president, business development, EMEA, has been promoted to chief executive of business communications, Geneva. Brown will replace Goran Larsson, who recently announced his intention to retire...

MindShare Direct to handle Boden brief.(Brief article)
April 7, 2006... MindShare's direct marketing division, MindShare Direct, has won the pounds 3.6 million media planning and buying account for the mail-order clothing retailer Boden. The WPP-owned agency netted the business in a shoot-out against the...

Fox leaves Deutsch for @radical.media.(Nikki Fox)(Brief article)
April 7, 2006... Nikki Fox, formerly the head of production at Deutsch in New York, has moved to @radical.media as its executive producer. She will report to the production company's new managing director, Jonathan Davies. Fox's appointment is the first...

DDB names heirs to Ken Kaess.(Chuck Brymer )(Bob Scarpelli )
April 7, 2006... Chuck Brymer takes the reins as chief executive and president, while Bob Scarpelli becomes chairman. The Omnicom chief, John Wren, has promoted Chuck Brymer, the Interbrand group chairman and group chief executive, to president and chief...

Joshua picks up pounds 6.5m Ambi Pur business.(Brief article)
April 7, 2006... Sara Lee has switched its pounds 6.5 million Ambi Pur air-freshener account from Grey London into its fellow WPP subsidiary Joshua without a pitch. Joshua was awarded the UK business as part of a renewed focus on integration. ...

Burnett releases Holme after five months.(Leo Burnett )(Laura Holme)(Brief article)
April 7, 2006... Laura Holme, the recently appointed marketing director at Leo Burnett, has parted company with the agency without a job to go to. Holme was released after five months in the position because the agency's marketing department is already...

Media Forum: Is new business disappearing?
April 7, 2006... Are new-business pitches becoming an endangered species? Forget all those dreaded hosepipe bans looming in the South-East this summer - media agencies are in the midst of a far more alarming drought. Taking Carat out of the equation...

Media: Chatter.(Matthew d'Ancona objectives)(criminal charges are filed against ex-Telegraph proprietor Conrad Black)(BBC Radio 2 growth in service)(Brief article)
April 7, 2006... 'I want the magazine, rather than me, to be the star of the show.' - Newly installed Spectator editor, Matthew d'Ancona, commenting on the differences between himself and his predecessor, Boris Johnson 'Even if everything against Conrad is...

Media: Swiftcover.com to sponsor ITV's Formula One coverage.(Brief article)
April 7, 2006... Swiftcover.com is to sponsor ITV's Formula One coverage. The deal includes broadcast sponsorship of races, qualifying programmes on ITV1 and highlights on ITV4.

Media: Uncut unveils new look in May issue.(Brief article)
April 7, 2006... IPC Media's music and film title Uncut is unveiling a new look in its May issue, which will see the magazine increase its focus on new music.

Media: Ken Breen promoted at the Telegraph Group.(Brief article)
April 7, 2006... Ken Breen, the Telegraph Group's sales director, has been promoted to sales director, newspapers and online. Breen has been at The Telegraph for eight years and was made the sales director for newspapers last September. The move comes as the...

Media: Spear Media wins four new contract titles.(Brief article)
April 7, 2006... Spear Media, the UK publisher of financial, cultural and lifestyle publications, has won four new contract titles. It will now publish Annabel's Wine and Cellar Magazine, Historic Grand Prix Cars Association Magazine, Sudeley Castle 2006...

Media: Helen Daly promoted to deputy editor of Cosmopolitan.(Brief article)
April 7, 2006... Helen Daly has been promoted to deputy editor of The National Magazine Company's Cosmopolitan. She replaces Lou Ford, who is returning to New York after a year in the role. Daly has worked at Cosmopolitan for four-and-a-half years, most...

Media: Teletext launches range of video-on-demand content.(Brief article)
April 7, 2006... Teletext has launched a range of video-on-demand content showcasing holiday destinations on its Teletext Holidays website. The VOD player allows consumers to view video guides to destinations such as Barbados, Majorca and Egypt.

Media: Nescafe agrees six-month partnership with Classic FM.(GCap Media)(Brief article)
April 7, 2006... Nescafe has agreed a six-month partnership with GCap Media's Classic FM. The activity includes radio broadcast sponsorship, magazine content, branded CDs and events sponsorship. It will support the Alta Rica, Cap Colombie, Kenjara and Espresso...

Media: Woman & Home to host its first catwalk show.(Brief article)
April 7, 2006... The IPC fashion glossy Woman & Home is to host its first catwalk fashion and beauty show to showcase spring and summer collections from eight high-street brands.

Media: Carlton Screen Advertising launches new unit.(Brief article)
April 7, 2006... The cinema media specialist Carlton Screen Advertising is launching a unit in partnership with Screenvision Europe, the company's joint venture with the media services provider Thomson. The new unit will drive European sales as Hollywood...

Media: Channel 4's new-media division launches campaign.(Channel 4 contract with Samsung)(Brief article)
April 7, 2006... Channel 4's new-media division is launching its first mobile ad campaign, in partnership with Samsung. The activity will allow consumers to watch clips of Hollyoaks and Shipwrecked for free if they watch a Samsung ad.

Media: The Independent to publish second edition of music title.(Brief article)
April 7, 2006... The Independent is to publish a second edition of its standalone music title, Independent Music, on 5 May. The title, which was first launched in February, is produced in conjunction with the Association of Independent Musicians.

Media: MindShare Direct wins Olan Mills account.(Brief article)
April 7, 2006... MindShare Direct has won the pounds 400,000 media planning and buying business for Olan Mills, the professional portrait specialist. The account was previously with MediaVest Manchester.

Media Headliner: Tess Alps brings steel and passion to Thinkbox.
April 7, 2006... The first chief executive of the TV marketing body believes fervently in the health of the medium. When Thinkbox parted with its former chairman, Justin Sampson, two months ago and the hunt for the TV commercial marketing body's first...

Media Lifeline: Mirror ad sales.(Brief article)
April 7, 2006... The job of Mirror ad sales director has been through some changes over the years. 1987: Mark Pritchett succeeds his mentor Roger Eastoe as the ad director of Mirror Group Newspapers as Eastoe takes on broader management and commercial...

Media Perspective: It will take all Emin's passion to breathe life into the Mirror.(David Emin)
April 7, 2006... What passes for life in the Daily Mirror now seems to reside in its award-winning sports pages. Alternatively, it's in the increasingly odd ramblings of its Scouse columnist Brian Reade. Otherwise, the once great red-top reads like a duller...

Media: All About ... Guardian Newspapers.(Company overview)
April 7, 2006... Will a restructure be enough in what is a volatile sector, Alasdair Reid asks. It's turbulent times for all newspaper groups. With copy sales continuing to slide away, the upmarket dailies (three of the four, at any rate) have introduced...

Media: Things we like.(April Fool stories)(deodorant brand advertising)(Channel 4 screening The Daily Show )
April 7, 2006... NEWSPAPER APRIL FOOL STORIES The Guardian had the pick of this year's April Fool stories with the Olaf Priol-penned scoop detailing the Coldplay frontman Chris Martin's pact to back the Tories after his wife, Gwyneth Paltrow, and Samantha...

Media: Double Standards - 'I get excited about Nationwide's TV advertising'.(EMAP Advertising)(Interview)
April 7, 2006... Ad sales directors talk career advice, cross-selling and media solutions but refuse to divulge the identities of their best salespeople. MARCUS RICH - MANAGING DIRECTOR, EMAP ADVERTISING - What are the benefits of cross-selling? ...

Media: Strategy Analysis - Met reveals real side of knife crime.(Metropolitan Police Service)(MediaCom)
April 7, 2006... Brand: Metropolitan Police Service Client: Metropolitan Police Service Brief: Raise awareness about the dangers of carrying a knife as well as encourage the reporting of knife crimes Target audience: Eleven- to 18-year-olds within London,...

Media: A Moment with Marquis.(ipod advertising)
April 7, 2006... My curious, plural life occasionally throws up some truly weird juxtapositions. A couple of weeks ago, for example, I dashed from the IPA Touchpoints launch to the machinations of the National Readership Survey board meeting to my 11-year-old's...

The World: Chicago - Rob Tripas joins Euro RSCG as senior vice-president.(Brief article)
April 7, 2006... Euro RSCG Chicago has appointed Rob Tripas (pictured) as its senior vice-president and director of interactive services. He will report to the Euro RSCG chief creative officer, Steffan Postaer, and will take charge of creative strategy on...

The World: New York - Goldstein takes IPG board presiding director role.(Richard Goldstein)(Interpublic Group of Companies Inc.)(Brief article)
April 7, 2006... The Interpublic Group board director Richard Goldstein will replace Frank Borelli as the presiding director of its board following the company's annual shareholder meeting in May. Goldstein, who is the chief executive of international...

The World: Milan - United launches latest agency 1861 United in Italy.(United Group of Creative Agencies opens new office in partnership )(Brief article)
April 7, 2006... The Voluntarily United Group of Creative Agencies has launched an office in Italy called 1861 United. The agency will be run by Nicola Belli, its managing director, and the former Red Cell Milano creative directors, Pino Rozzi and Roberto...

The World: Prague - Universal names King Central and East Europe head.(Hanley King )(Brief article)
April 7, 2006... Universal McCann has appointed Hanley King as the regional director of Central and Eastern Europe. The appointment was made by Graham Duff (pictured), the Universal McCann EMEA president, as part of a global restructure at the network. ...

The World: Tokyo - TBWA\Asia-Pacific sets up regional management board.(Brief article)
April 7, 2006... Keith Smith, the chairman of TBWA\Asia-Pacific, has expanded the network's regional management team by creating a regional management board. It will be made up of key country heads representing the three markets of Japan, Korea and China....

The World: New York - Ex-president sues Deutsch for dollars 56m damages.(Steve Dworin)(Brief article)
April 7, 2006... Steve Dworin, a former president of Deutsch, is suing the agency and its president, Donny Deutsch, for dollars 56 million plus damages, alleging libel, slander and breach of contract. Dworin, who worked at the agency for three years from...

The World: Buenos Aires - BBDO wins Nike assignment in South America.(Brief article)
April 7, 2006... BBDO Argentina has picked up Nike's above-the-line advertising account for South America's southern region, which includes Argentina, Chile, Uruguay and Paraguay. The agency already handles Nike in Argentina and was awarded the business...

The World: Rome - Clear Channel Outdoor picks up street-furniture deal.(ATAC)(Brief article)
April 7, 2006... Clear Channel Outdoor has won an 11-year street-furniture advertising contract from Rome's municipal transport body, ATAC. Clear Channel will provide and maintain 600 new bus shelters, which carry more than 1,200 advertising panels, in the...

The World: Hong Kong - Wong named new chief of BBDO and Proximity.(Clara Wong)(Brief article)
April 7, 2006... Clara Wong (pictured) has been named the chief executive of BBDO and Proximity Hong Kong. Wong, who will take charge at the end of April, began her career at JWT in Asia. In 1995, she became the chief executive of Saatchi & Saatchi in Hong...

The World: Shanghai - M&C Saatchi beats DDB Needham to grab Aviva.(Brief article)
April 7, 2006... The insurance giant Aviva has appointed M&C Saatchi to handle its above-the-line account in Hong Kong and Greater China. The agency picked up the business following a competitive pitch against DDB Needham. The business will be run from...

The World: Crystal ball-gazing in the UK and over the Pond.(New York Future Marketing summit 2006)
April 7, 2006... Steve Henry, United Group's creative director, notes the varying attitudes towards embracing the future in the UK and US. Ever since man walked out of his cave on a sunny day and then got hailed on, he has attempted to predict the future....

The World: Insider's View - Netherlands.(methods to tackle consumers through advertising campaigns)
April 7, 2006... Integrated campaigns can only really be successful if creative planners are brought over to the client side, so that they can fully appreciate the audience, Sander Volten says. Today it's our clients that are pushing advertising...

Close-Up: Live Issue - Hooper remodels the resurgent Team Saatchi.(Saatchi and Saatchi appoints its new managing director Sophie Hooper)
April 7, 2006... The agency is ditching its 'diet Saatchi' image, as its new managing director carves out a lucrative niche, Emma Barns writes. Team Saatchi has been lining up new management and mobilising its players to move out of its Saatchi & Saatchi...

Close-Up: Live Issue - Desperately seeking digital advertising talent.(Lee Wright appointed as managing director at Dare Digital)
April 7, 2006... In an understaffed and rapidly expanding industry, staff with experience in the sector are at a premium, Noel Bussey reports. Mark Collier, the managing partner at Dare, believes he has pulled off a 'real coup' by appointing the former...

Close-Up: Live Issue - Is direct mail testing worth the effort?(direct marketing methods)
April 7, 2006... DM testing has returned in a revamped, sophisticated guise. But is it practical, Claire Billings asks. No matter how you say it, there are probably few phrases less likely to get agency pulses racing than direct mail testing. Or so...

Close-Up: 24 Hours with ... Gerry Moira, Euro RSCG London.(Diary entry)
April 7, 2006... Name: Gerry Moira Job: Director of creativity, Euro RSCG London Professional mission: Make something new every day Personal mantra: Be a better mother 4.23am Struggle to regain that part in my recurring dream where Kristin...

Editorial: Agencies' independent cultures worth retaining.(Brief article)
April 7, 2006... Several new millionaires were created in adland last year. 2005 was the year of the deals, when many of the strongest agencies sold their independence for eye-watering sums. The rush of sales was not coincidental. The conditions were right...

Editorial: Digital deficit gives ad agencies a chance.(Brief article)
April 7, 2006... Last week, Dare hired a new managing director. Not such a big deal on the face of it, but in the context of the talent shortage in digital marketing, it is a coup. As the medium continues to grow (online is worth pounds 1.4 billion, according...

Opinion: Perspective - Thinkbox makes a smart move in appointing Alps.(Thinkbox television marketing community appoints Tess Alps as chief executive )
April 7, 2006... There must have been some smug smiles among the board members of Thinkbox last Thursday morning. Not only was its announcement that Tess Alps would become its first chief executive unexpected, but the news was also met with widespread acclaim....

Opinion: On the Campaign Couch ... with JB.
April 7, 2006... Q: Our new client, clearly out to make a name for himself, has decided we must change the strapline on a particular ad campaign. The line has been running for years and has become synonymous with the brand. Everyone who works on the account at...

Anatomy of a deal.(advertising executives opinion on agency sale)
April 7, 2006... Selling an agency is one of the most nerve-racking experiences agency heads can face. Here, four of adland's most successful independents behind some of the biggest deals of 2005 explain why they chose to sell, how they picked the right suitor...

Diary: On the QT ..(Question Time)(advertising agencies management)(Brief article)
April 7, 2006... The Diary is a little confused by Maxim's five-page feature devoted to the search for Britain's hardest ginger.air dues for honourably mentioning Grange Hill's Mr Bronson, and Corrie's Les Battersby no doubt deserves his number-one spot, but...

Diary: A bit of bread will buy you the original Hovis cottage.(Brief article)
April 7, 2006... If asked to think of a classic bread ad, the recent Hovis 'ducks' work doesn't spring straight to mind. More likely to pop into your head will be Allinson's animated baker reminding bread buyers that his wares have 'nowt tekken owt', or...

Diary: This isn't just any bunch of cavorting models ..(Brief article)
April 7, 2006... There were retail wars this week after Rainey Kelly Campbell Roalfe/Y&R reported the budget retailer Matalan to the Advertising Standards Authority for ripping off its 'What's your M&S?' campaign. The Marks & Spencer ads star four models,...

Diary: Adman's tale reveals the dark side of decadence.(Morgan Edwards defines his life story)(Brief article)
April 7, 2006... After the decadence of the 80s, there is a belief outside the industry that adland is a hotbed of debauchery and excessive living. And anyone logging on to a remarkable blog posted by the former agency man Morgan Edwards will find it hard...

Diary: Take the train to Tring to find the home of media.(Aldbury resident Tess Alps as the chief executive of Thinkbox)(Brief article)
April 7, 2006... Aldbury in Hertfordshire is a small village renowned for its duck pond, quaint local pubs and proximity to the well-known fighting town of Berkhamsted. However, following the appointment of long-time Aldbury resident Tess Alps as the chief...

Diary: Pick of the Week - Lowe London/Sure deodorant.
April 7, 2006... James Hamilton is suitably impressed by Lowe London's 'go wild' spot for Sure deodorant: 'A sequel to last year's 'Stunt City' was always going to be a tall order, so casting hundreds of animals as football fans that descend on a stadium...

Diary: Turkey of the Week - Delaney Lund Knox Warren & Partners/Dollond & Aitchison.
April 7, 2006... Claire Billings is left feeling somewhat bewildered by Delaney Lund Knox Warren & Partners' new ad for Dollond & Aitchison: 'I can't see how being served in an optician can be compared to being forced through a sausage factory. This is an...

Diary: Water-cooler monitor.(Diary entry)
April 7, 2006... WHAT TOPICS HAVE THE INDUSTRY BEEN DISCUSSING THIS WEEK? THE TALK TIME SPENT What are Hicklin Slade's outgoing creative directors, 2 hrs 32 mins Malcolm Caldwell and Adam Haywood, up...

The Work: New Campaigns - UK.(M&C Saatchi London launches a campaign)(Nike Inc. on marketing)(Toyota Motor Corp. signs a marketing agreement with Aygo marque )
April 7, 2006... ONE TO LOOK OUT FOR - NIKE - JOGA BONITO Project: Joga bonito Clients: Paolo Tubito, director of brand communication, EMEA; Adam Collins, brand communications manager, Nike Brief: Create a worldwide multimedia campaign that reinforces...

The Work: New Campaigns - The World.(Toyota Motor Corp. along with Saatchi and Saatchi to advertise its new vehicle)(Electrolux AB along with Stockholm to advertise its freezers)(SFR hires Iggy Pop to endorse its services)
April 7, 2006... TOYOTA - THROW IT IN THE TUNDRA - US Project: Throw it in the Tundra Client: n/s Brief: Launch the full-sized pick-up version of the Tundra Creative agency: Saatchi & Saatchi Los Angeles Writer: Deb Smith Art director: Kevin Murphy...

The Work: Private View.(Lowe London advertising project)
April 7, 2006... CREATIVE - Ed Morris, executive creative director, Lowe London Come on, Strongbow (3), ditch all your strategic chicanery and meaninglessly trite product attributes and give this barrel of fizzy piss some charisma. Once and for all. I...

Movers: Appointment at 23Red.
April 7, 2006... Peter Hardingham - The integrated agency 23Red has appointed Hardingham as its head of relationship marketing. Hardingham joins from Claydon Heeley Jones Mason, where he spent two years as the head of integrated targeting on its...

Movers: Appointment at Good Technology.(Brief article)
April 7, 2006... Good Technology has bolstered its creative department with four hirings. Lisa Blythman-Wood joins as the head of design with a brief to develop the new design division to focus on craft and branding. Blythman-Wood joins from Wheel, where...

Movers: Appointment at Smarter Communications.(Simon Herd)(Brief article)
April 7, 2006... Simon Herd has joined Smarter Communications as its head of regional media. Herd moves from Clacksons, where he was responsible for business development. He previously spent eight years at Mediaedge:cia as the head of regional media, where...

More articles from Campaign: 1 | 2
©2009 Gale, a part of Cengage Learning. All rights reserved.
About us | FAQs | Contact us | Privacy policy | Terms and conditions
Other Gale sites: Encyclopedia.com | HighBeam Research | Acquire Content | Books & Authors | Goliath | MovieRetriever | Smart QandA