Campaign articles from April 2005

Campaign archives from April 2005

GM calls pounds 50m Vectra review.(General Motors)
April 29, 2005... DLKW and McCann Frankfurt edge out incumbent Lowe to compete for the pan-European business. General Motors is holding a pan-European pitch for its Vectra marque, shortlisting two agencies following the initial stages. It is thought...

AMV on alert as BT calls pounds 40m pitch.(British Telecommunications PLC)(Brief Article)
April 29, 2005... BT has invited its roster agencies - St Luke's, Abbott Mead Vickers BBDO and Fallon - to pitch for its pounds 40 million consumer business, held by AMV. It is considering approaching other agencies with the brief. BT is looking to create...

WCRS promotes Klein as Bowles departs.(Debbie Klein)(Jeremy Bowles)(WCRS Group PLC)(Brief Article)
April 29, 2005... Debbie Klein, the planning director of WCRS, has been named as the agency's new chief executive in a restructure that also sees the departure of the managing partner, Jeremy Bowles. Klein, who has been with the agency for eight years,...

Yakult reviews pounds 5m creative business.(Yakult UK Ltd.)(Brief Article)
April 29, 2005... Yakult, the probiotic drink manufacturer, is set to review its pounds 5 million UK creative account, held by cdp-travissully. The UK arm of the Japanese-owned company has approached several unnamed UK agencies to hold preliminary...

Virgin forced to pull 'Viagra' campaign.(Virgin Atlantic Airways Ltd.)(Brief Article)
April 29, 2005... Virgin Atlantic has been forced to remove an outdoor campaign that draws parallels between the use of Viagra and Virgin Upper Class. The work, by Rainey Kelly Campbell Roalfe/Y&R, features a diamond-shaped blue pill inscribed with...

AMV BBDO retains pounds 47m Sainsbury's.(Abbott Mead Vickers/BBDO Ltd.)(J Sainsbury PLC)
April 29, 2005... Despite the odds being stacked against it as the incumbent agency, AMV BBDO raised the bar in the supermarket pitch. A Kent lighthouse was the unlikely setting for the laying of battle plans that culminated in this week's recapture of the...

Amplified launches in-store TV services.(Amplified Captive TV Networks)(Brief Article)
April 29, 2005... Amplified, the communications agency set up by the former Carlton TV Sales chief executive Martin Bowley, is launching an in-store TV service called Amplified Captive TV Networks. Bowley has teamed up with Beam TV, the technology company...

Publicis to create Prudential customer title.(Publicis Blueprint)(Brief Article)
April 29, 2005... Prudential has appointed Publicis Blueprint to launch a customer magazine. Publicis won the contract after a pitch against John Brown Citrus Publishing and Redwood. The title, called Prudential Magazine, will launch in the summer...

Labour to protest in vain about Tory ads.(Labour Party)(Tory Party)(Brief Article)
April 29, 2005... The Labour Party is to make a formal protest about three Tory general election ads that have been criticised as misleading by independent public bodies. But the Advertising Standards Authority is certain to dismiss the complaint because...

Leith wins Scottish smoking ban brief.(Leith Agency)(Scottish Executive)(Brief Article)
April 29, 2005... The Leith Agency has been appointed by the Scottish Executive to develop a Scotland-wide campaign to promote the proposed legislation to ban smoking in public places. The agency was appointed following an eight-way pitch between all...

FCB seeks directors after Rigby departs.(Jonathan Rigby)(Brief Article)
April 29, 2005... FCB is seeking a new managing director and planning director following the departure this week of its managing director, Jonathan Rigby. Rigby has left the Interpublic-owned agency after less than two years in the job. Its planning...

DDB London nets More4 launch.(contracts)
April 29, 2005... The agency defeated 4Creative and St Luke's for the launch of Channel 4's new free-to-air channel. DDB London has triumphed in the pitch for the launch of Channel 4's new free-to-air digital TV channel, More4. Although no marketing...

Five to launch women's lifestyle channel on Freeview.(Brief Article)
April 29, 2005... Five is planning to launch a women's lifestyle channel, akin to Living TV, in order to bolster its presence in a multichannel TV world. Five is currently the only UK terrestrial broadcaster without any sister digital channels and has...

Nabs solicits DM and digital support.(National Advertising Benevolent Society)(digital marketing)(Brief Article)
April 29, 2005... Direct marketing, sales promotion and new-media agencies were told this week that they must cough up more of the money to support Nabs. Nabs chiefs said creative agencies and media owners shouldered too much of the financial burden of...

Media conference highlights Far East.(Brief Article)
April 29, 2005... British media companies need to do more to increase their interests in the emerging markets of the Far East, delegates at this year's Royal Bank of Scotland media conference heard. Sir Robert Phillis, the chief executive of Guardian Media...

Impious ads draw most public complaints to ASA.(Advertising Standards Authority)
April 29, 2005... But the number of complaints against non-broadcast ads fell to 12,711 in 2004. TV and print ads that offend people's religious beliefs provoked the most protests to industry watchdogs last year. A press and poster campaign for...

Naked picks up launch strategy assignment for The Lab.(Naked Communications)(Brief Article)
April 29, 2005... Naked Communications has been appointed to handle the communications strategy for the launch of The Lab, a magazine sent directly to subscribers' mobile phones. The Lab, published by the Italian multimedia company Buongiorno, is a weekly...

Nichols seeks shop for pounds 1m Panda task.(Brief Article)
April 29, 2005... Nichols plc, the manufacturer of Vimto, is looking for an agency to handle the creative duties on its soft drink brand Panda. The company is in preliminary talks with a number of undisclosed agencies on the through-the-line account, which...

JCDecaux develops audio-visual poster.(Brief Article)
April 29, 2005... JCDecaux has launched an outdoor format, called Showscreen, which combines sound and visuals in a fully interactive poster. Carat has signed up as an exclusive user of the Showscreen format with its client Buena Vista International. ...

Toyota radio ad claims top spot in Aerials Hall of Fame.
April 29, 2005... A radio ad for the Toyota Avensis by the creative team Hugh Todd and Adam Scholes has been voted the winner in the Aerials Foundation Hall of Fame, in association with Campaign. Todd and Scholes, now at JWT but at Saatchi & Saatchi when...

Barry Cox named HAT chief executive.(History of Advertising Trust)(Brief Article)
April 29, 2005... Barry Cox, the former Publicis managing partner and Grey London vice-chairman, has been appointed the chief executive of the History of Advertising Trust. He succeeds Michael Cudlipp, who died in October last year aged 70, having built...

OMD Europe emerges the victor from battle for Carlsberg's pounds 42m media account.(Brief Article)
April 29, 2005... Carlsberg has handed its pounds 42 million pan-European media planning and buying account to OMD Europe. The appointment deals a blow to ZenithOptimedia, which until now has handled the pounds 13 million UK account for the Carlsberg and...

WPP and Omnicom growth.(Brief Article)
April 29, 2005... Omnicom and WPP have added to the growing economic optimism within the global advertising business by reporting first-quarter revenue growth across all of their regions. The world's two biggest communications groups reported earnings...

Correction.(Correction Notice)
April 29, 2005... Interpublic has not moved its Asian headquarters to Lowe Thailand as reported in Campaign (15 April 2005). Lowe has shifted its Asian headquarters from Singapore to Thailand. We apologise for the confusion.

CheethamBell JWT nets Magnet brief.(Brief Article)
April 29, 2005... Magnet, the kitchen, bedroom, bathroom and home office supplier, is switching its pounds 9 million creative account into CheethamBell JWT, ending the company's 16-year relationship with McCann Erickson Manchester. The change is the...

Eurostar review to boost media spend.(Brief Article)
April 29, 2005... Eurostar is calling a media planning and buying review, threatening Manning Gottlieb OMD's ten-year tenure of the business. The review, which is being managed by Billetts, is expected to see Eurostar increase its media spend from pounds...

Media: Forum - Do magazines need one voice?
April 29, 2005... Do consumer magazines need an overall marketing supremo? It's an exciting time to be in the magazine medium. It seems to have come out of recession in especially confident mood - especially if measured in terms of launches. True, with the...

Media: Chatter.
April 29, 2005... 'I have never struck a colleague in anger or had a complaint made against me... The biting incident was a joke that went wrong years ago.' MARK THOMPSON, the BBC director-general, plays down his reputation as a Rottweiler 'We are as...

Media: IABureau to rebrand.(Interactive Advertising Bureau)(Brief Article)
April 29, 2005... The Interactive Advertising Bureau is to rebrand as the Internet Advertising Bureau, with a revised mission statement to 'help marketers find the best role for online advertising, to engage customers and build their brands'. Its chief...

Media: Heart 106.2 promotes show.(Brief Article)
April 29, 2005... The London station Heart 106.2 is promoting its new breakfast show, presented by Jamie Theakston, with a pounds 2 million ad campaign. The TV and press campaign, the largest ever for Heart, was created by Clemmow Hornby Inge.

Media: Grazia signs with Selfridges.(Brief Article)
April 29, 2005... Emap's weekly title Grazia has signed a deal with Selfridges to support the store's 'Vegas Supernova' event, which runs throughout late April and May. The activity includes brand advertising in the magazine, editorial coverage of events and...

Media: IPC Media cuts Loaded price.(Brief Article)
April 29, 2005... IPC Media has cut the price of its men's monthly Loaded from pounds 3.40 to pounds 2.50 following its redesign. It also said that the new listings weekly TV easy will be priced at 35p. The first on-sale issue is out on 3 May, with a sample...

Media: Barb joins forces with Rajar.(Brief Article)
April 29, 2005... Barb is joining forces with Rajar in a joint test of electronic meters. The television audience panel is arranging for a small number of TV stations to take part in Rajar's next test of the Arbitron meter device. Rajar has committed pounds...

Media: National Geographic Magazine moves HQ.(Brief Article)
April 29, 2005... National Geographic Magazine has moved its international headquarters to London. Previously based in Washington DC, the team will be headed by the newly appointed general manager, Declan Moore. Moore, who has been with the magazine for ten...

Media: GQ Style launches.(Brief Article)
April 29, 2005... Conde Nast is launching GQ Style, a biannual fashion title. The first edition will be available on 22 September, priced at pounds 5. The National Magazine Company is to chair the interactive division of the Periodical Publishers Association....

Media: EDF Energy signed.(Brief Article)
April 29, 2005... Sky Sports has signed EDF Energy as the sponsor of the semi-finals and finals of the Heineken Rugby Cup.

Media: Wireless Group rebrands station.(Dunedin FM to be called as allTALK FM)(Brief Article)
April 29, 2005... The Wireless Group has rebranded its Edinburgh radio station as allTALK FM. It was previously known as Dunedin FM.

Media: Empire's Star Wars edition.(Brief Article)
April 29, 2005... Emap's Empire magazine is celebrating its special Star Wars edition with a limited-edition cover featuring a 'breathing' Darth Vader. A sound card behind the cover provides the distinctive sound of his mechanical breathing.

Media: Style launches.(Brief Article)
April 29, 2005... The Manchester Evening News has launched a weekly style section. Style is a full-colour eight-page section that will be wrapped around the newspaper's business and sport section.

Media: Fresh launches.(Brief Article)
April 29, 2005... Fresh, a food magazine, is launching on 28 April through Naked Media, a new, independent publisher. The full-colour title targets a 25-to 40-year-old readership with a 164-page issue priced at pounds 2.80. The magazine will feature sections...

Media Headliner: Don't bet your house on Flanagan caving in.(Andrew Flanagan)
April 29, 2005... Despite rife speculation, the SMG chief might not be ready to sell Virgin Radio to Waheed Alli just yet, Alasdair Reid says. Andrew Flanagan has astonishing staying power. For years, City analysts have been forecasting the imminent...

Media: Lifeline - Kelvin MacKenzie.(Chronology)
April 29, 2005... Murdoch's 'little Hitler' is attempting a buyout of The Wireless Group. 1981: Following an early career including spells at Campaign (chief sub), a news agency, the Daily Express and the New York Post, MacKenzie becomes the editor of The...

Media: All About - ITV's Beyond the Spot initiative.
April 29, 2005... Can ITV get agencies to think outside the 30-second box? On the face of it, ITV plc is having a fine old time. Its first year as a merged operation generated pre-tax profits of pounds 207 million on a turnover of just over pounds 2 billion....

Perspective: Telegraph's ad team must be hoping for divine intervention.
April 29, 2005... The Vatican intrigue seeping out of Rome led to bonanza time for The Daily Telegraph and its Sunday sister. Acres of editorial pages devoted to a death, a funeral and the selection of a new pope were followed by massive colour front-page...

Media: A Grazer's Guide to TV - 16 April-22 April.(Calendar)
April 29, 2005... QUEST FOR THE RING; Channel 4/30 April/7.15pm; Documentary following the making of the Lord of the Rings film trilogy. Followed by the premiere of the first of the films. THE SIMPSONS; Sky One/1 May/6.30pm; A new episode of the classic...

Media: Double Standards - 'Our fantasy celebrity news story would be...'.(Interview)
April 29, 2005... Two publishing company MDs discuss the future for Grazia, why they are not worried by Reveal and love Pick Me Up's advertising. LOUISE MATTHEWS, MANAGING DIRECTOR, EMAP ENTERTAINMENT WHAT HAS BEEN THE GREATEST INNOVATION IN THE WEEKLY...

Media: Strategy Analysis - Putting Intel inside the wi-fi world.
April 29, 2005... Brand: Intel Centrino Client: Intel Brief: Drive demonstrated awareness of the product capabilities of Intel Centrino mobile technology Target audience: Consumer mobile technology end users, business mobile technology end users and...

Media: A moment with Marquis.(David Pattison's appointment as IPA's president)
April 29, 2005... David Pattison's appointment as the IPA president has been warmly welcomed - and rightly so. Modest by make-up, Pattison is prone to downplay his considerable talents and intelligence. A thoughtful, considered man, he will take his...

The World: New York - Comcast and Time Warner Cable buy Adelphia.(Brief Article)
April 29, 2005... Comcast and Time Warner Cable, respectively the two largest cable TV operators in the US, have jointly acquired the cable operator Adelphia in a deal worth dollars 17.6 billion. The successful bid saw off an 11th-hour acquisition attempt...

The World: Amsterdam - BSUR picks up Bacardi creative assignment.(Brief Article)
April 29, 2005... BSUR, the Dutch creative consultancy, has been hired by Bacardi Global Brands to work on an undisclosed assignment. The agency was chosen without a pitch after being shortlisted for the global branding business for Bacardi's flagship...

The World: Moscow - Burnett beats two to land Ehrmann creative task.(Brief Article)
April 29, 2005... Leo Burnett Moscow has won the creative account for Ehrmann, the German yoghurt and dairy dessert manufacturer, in a three-way pitch against Reklamny Kartel and the incumbent, Aurora. Leo Burnett Moscow will create a campaign for the...

The World: Hong Kong - JCDecaux takes control of MediaNation.(Brief Article)
April 29, 2005... JCDecaux, Europe's largest outdoor advertising company, has acquired an 80 per cent controlling stake in the Hong Kong-based outdoor advertising operator, MediaNation. The pounds 27 million deal was finalised on 26 April, following a...

The World: Shanghai - BBH set to establish a presence in Chinese market.(Brief Article)
April 29, 2005... Bartle Bogle Hegarty is set to enter the Chinese market by opening an office in Shanghai. The agency's Singapore-based regional executive creative director, Steve Elrick, will relocate to run the office while the general manager, Christine...

The World: New York - Wnek steps up to take on Lowe creative role.(Mark Wnek)(Brief Article)
April 29, 2005... Mark Wnek has replaced Gary Goldsmith as the chairman and chief creative officer of Lowe New York. As part of changes to the senior management structure, Susan Canter has been promoted from president to chief operating officer. Following...

The World: Dublin - Setanta plans US sports channel for expats.(Brief Article)
April 29, 2005... The Irish sports broadcaster Setanta is launching Setanta Sports, a 24-hour sports channel, in the US. Broadcast in co-operation with the US digital television broadcaster DirectTV, the channel will be a premium subscription service...

The World: Mumbai - Fortune magazine to launch edition in India.(Brief Article)
April 29, 2005... Fortune magazine is looking to launch an Indian edition using either syndicated content or working in partnership with a local publisher. The title has been launched in both forms in various different countries, but Indian media...

The World: Bangkok - Burnett names new executive creative directors.(Leo Burnett Asia-Pacific )(Brief Article)
April 29, 2005... Leo Burnett Asia-Pacific has appointed three new executive creative directors as it attempts to expand its business in south-east Asia. Chris Chui will move to Bangkok as the joint executive creative director after holding the same post...

The World: Sydney - Foxtel unveils first interactive TV ad venture.(Brief Article)
April 29, 2005... Foxtel, the Australian paid-for television network, has launched the country's first interactive TV advertising venture. Two ads, for Toyota and the Commonwealth Bank, have been created with red-button interactivity providing additional...

The World: Industry on the cusp of a creative power shift.
April 29, 2005... Advertising from smaller countries made a big impact at this year's Asian Advertising Awards, Dominic Mills writes. International travellers arriving at Shanghai's Pudong airport get the message very quickly: this is a country in the...

The World: Insider's View - Philippines.
April 29, 2005... As two TV stations up their ad minutage to more than the 18-minute-an-hour cap, the quality of each ad becomes more important. A recent world-title fight, involving the local Filipino hero Manny Pacquiao battling Mexico's Eric Morales in...

Close-Up: Opening the door to untapped creative talent.(Graham Fink's Artschool )
April 29, 2005... James Hamilton attends Graham Fink's Artschool and finds an alternative to the well-trodden St Martins entry route. Getting a start, let alone ahead, in advertising isn't getting any easier. Barely 50 new creative teams are employed in...

Close-Up: Profile - Jason Lawes and Sam Cartmell.(`)
April 29, 2005... From the agency post room and the news desk on The Sun, to gold at the Campaign Press Awards. Noel Bussey reports. A solitary egg, a carrot, a bar of soap, some sugar snap peas and a piece of cheese: they might sound like part of a...

Close-Up: Live Issue - Could Pattison's IPA proposals work?(David Pattison)
April 29, 2005... What obstacles will the IPA president face in his quest for a business-like industry, Jeremy Lee asks. The chorus of approval that greeted the manifesto of the new IPA president, David Pattison, was resounding. His proposals, based on...

Close-Up: 24 Hours with John O'Keeffe.
April 29, 2005... Name: John O'Keeffe Job: Executive creative director, Bartle Bogle Hegarty Professional mission: Work hard Personal mantra: Take it easy 8.00am: Upstairs in favourite clandestine meeting place to have coffee and chat with a team:...

Editorial: Press is thriving - but it needs all of our support.(Editorial)
April 29, 2005... Even if we say so ourselves, last week's Campaign Press Awards were something of a triumph. Brick Lane's Truman Brewery, the non-black-tie dress code and Al Murray's Pub Landlord were all superb. But the real stars of the evening, of course,...

Editorial: WPP looks good after Sorrell's 20th year.(Editorial)
April 29, 2005... 2005 was always going to be an important year for Sir Martin Sorrell, the chief executive of WPP. It's the year he turns 60 and it also marks the 20th anniversary of his acquisition of Wire & Paper Products. How pleased he must be, therefore,...

Opinion: On the Campaign Couch...with JB.(Jeremy Bullmore)
April 29, 2005... Q: Dear Jeremy, should we be mourning the death of the TV ad? Thank you very much for this question. It presents me with a welcome opportunity to display my Olympian hindsight. Fifty years ago, with wildly differing levels of...

Diary: On the QT..(Brief Article)
April 29, 2005... Tony Blair wears them. So does Nicole Kidman. Now Nabs is launching its own version of the charity wristband. No worthy words on the Nabs band, however, just an invitation to 'jump on the bandwagon' and help raise pounds 15,000 during Nabs...

Diary: Old pals act works well to get Wnek a new position.(Mark Wnek )(Brief Article)
April 29, 2005... As the world and his wife now know, Mark Wnek is to become the chairman and chief creative officer of Lowe New York. Quelle surprise. Ever since his old pal, Garry Lace, was brought in to haul Lowe London back on to its feet, the prospect...

Diary: Mother duo waits in vain for D&AD's appreciation.(Brief Article)
April 29, 2005... Oops. If you asked any handful of creatives what the best work to come out of Mother over the past year has been, most would probably cite the agency's great cinema campaign for Orange, featuring various Hollywood stars. If you went on to ask...

Diary: Testing times at Lowe as Lace cracks the whip.(Brief Article)
April 29, 2005... At last, an explanation for the deafening silence that emanated from the Lowe offices last week. Wielding his new broom and trusty cane with a flourish, the Lowe headmaster, Garry Lace, decided to set his entire staff an examination for...

Diary: Water-Cooler Monitor - What topics have the industry been discussing this week?(Brief Article)(Illustration)
April 29, 2005... THE TALK TIME SPENT It's true; hell hath no fury to match that of Gordon 3 hours 43 mins Ramsay. His successors in Hell's Kitchen, Jean-Christophe Novelli and Gary Rhodes, simply don't...

Diary: Pick of The Week - Honda.(Brief Article)
April 29, 2005... Robin Hicks feels good after watching Wieden & Kennedy's latest Honda ad: 'Balloons emerging from ears would seem daft coming from any other brand but Honda's earnest, hopeful way of explaining the philosophy behind its 'power of dreams'...

Diary: Turkey of The Week - Quick Step laminate flooring.(Brief Article)
April 29, 2005... Francesca Newland is more than a little unimpressed by the in-house-produced spot for Quick Step laminate flooring: 'OK, OK, so the idea of laminate flooring may not get everybody's creative juices flowing, but there was no need to insult...

WPP at Twenty.(WPP Group PLC)
April 29, 2005... Sir Martin Sorrell's WPP is to marketing services what Tesco is to the high street. Caroline Marshall charts 20 years of the company and its compulsive founder. Sir Martin Sorrell, born in 1945, educated at Haberdashers', Cambridge and...

The Work: New Campaigns - UK.
April 29, 2005... ONE TO LOOK OUT FOR SURE - STUNT CITY CREDITS Project: Stunt City Client: Victoria Franks, brand manager, Sure UK Brief: Relaunch Sure for Men, dramatising the fact that it has more power Creative agency: Lowe London Writer:...

The Work: New Campaigns - The World.
April 29, 2005... NIKE - POWER TO YOUR FEET - INTERNATIONAL CREDITS Project: Power to your feet Client: Paulo Tubito, European brand communication director, Nike Europe, the Middle East and Africa Brief: Demonstrate the benefits of the Free shoe...

The Work: Private View.(advertising)
April 29, 2005... CREATIVE - Axel Chaldecott, global creative director, JWT First up is the Honda 'grrr' commercial. No, not being judged here, but being judged and no doubt awarded at various juries as you read this. Why does this commercial stand out...

Movers: Appointment of Kandola.(Jay Kandola)(Brief Article)
April 29, 2005... Jay Kandola is to become five's new director of acquisitions. Kandola, currently Channel 4's deputy director of acquisitions, is set to join five in the summer. Kandola has worked at Channel 4 since 1998, where she has been responsible for...

Movers: Appointment at Associated New Media.(Martin Corke)(Brief Article)
April 29, 2005... Martin Corke has been appointed the commercial director of Associated New Media, the digital publishing division of Associated Newspapers. Corke joins from IPC Media, where he was the group advertising director of its insert division and its...

Movers: Appointment at Cello Group.(Allan Rich )(Brief Article)
April 29, 2005... Cello Group has appointed Allan Rich a non-executive director. Rich was the executive group chairman of MediaCom and the vice-chairman of MediaCom's European operations before retiring in 2003. He will join Cello in June.

Movers: Appointment at Channel 4.(Tracy Blacher)(Brief Article)
April 29, 2005... Channel 4 has appointed its first head of new-media marketing. Tracy Blacher joins from MSN, where she was the head of marketing. Her role will focus on two key areas. Blacher will develop a marketing strategy for Channel 4's new-media...

Movers: Appointment at Conde Nast.(Clare Dove)(Brief Article)
April 29, 2005... Clare Dove, previously the director of advertising for Mirror Group Newspapers, has joined Conde Nast's contract publishing division. Working in the newly created role of publisher, Dove will work across Conde Nast's portfolio of clients....

Movers: Appointment at Clark McKay & Walpole.(Brief Article)
April 29, 2005... Clark McKay & Walpole has appointed Ben Rachel the planning director to head its brand planning team. Rachel joins as part of an ongoing move to strengthen the agency's overall planning function. He will report to the agency's co-founder and...