Campaign articles from April 2005

Campaign archives from April 2005

Ogilvy drafts in Gary Leih as chairman.(Ogilvy Group)(Brief Article)
April 1, 2005... South African boss takes helm of Ogilvy Group as Mike Walsh prepares to retire. Ogilvy has parachuted in Gary Leih, the group managing director of Ogilvy South Africa, to become the chairman of its UK Group. Leih succeeds Mike Walsh,...

Tony Wheble in line for Emap sales job.(Emap Advertising)(Brief Article)
April 1, 2005... Tony Wheble, the former commercial director at Flextech TV, has been offered the managing director's job at Emap Advertising. Wheble was one of a long-list of names from agencies and media owners to go for the job, replacing Dave King, who...

M&C Saatchi snatches pounds 3 million Ribena from Grey.(GlaxoSmithKline PLC)(Brief Article)
April 1, 2005... M&C Saatchi is replacing Grey London on GlaxoSmithKline's Ribena business, with a brief to extend the brand's appeal. The new agency's first task will be to launch Ribena Really Light, a replacement for the Ribena Toothkind and Ribena Light...

Unilever pulls ads off Channel 4 after rates talks end in deadlock.(Channel 4 Television Co.)(Brief Article)
April 1, 2005... Unilever has pulled its advertising from Channel 4 after its media agency, MindShare, failed to agree terms on a new airtime deal. The absence of Unilever's brands, which include Lynx and Peperami, could leave Channel 4 with an ad revenue...

BBC Online names new digital roster.(British Broadcasting Corp.'s advertising contract with Agency Republic, Modem Media Inc. and a Dare/i-level partnership)(Brief Article)
April 1, 2005... BBC Online is understood to have appointed Agency Republic, Modem Media and a Dare/i-level partnership to handle digital marketing for all of its online products. The roster decision comes after a pitch that kicked off in November and saw...

Saatchis appoints Moffatt and Vail.(Saatchi & Saatchi, Vicky Moffatt, Jonas Vail)(Brief Article)
April 1, 2005... Saatchi & Saatchi has bolstered its planning department with the appointment of Vicky Moffatt as its strategy partner. Jonas Vail, a senior planner from Goodby Silverstein & Partners, has also joined as the European planning director on the...

Embley takes over finance at Viacom.(Deborah Embley appointed at Viacom Outdoor)(Brief Article)
April 1, 2005... Viacom Outdoor has once again raided Emap's UK senior management team. The outdoor company, which faces a review of its London Underground contract, has hired Deborah Embley as its UK finance director. Embley joins Tim Bleakley and Sue...

JWT picks up Weight Watchers.(JWT Label to handle Weight Watchers' advertising account)
April 1, 2005... Label beats CHI and DLKW to create an ad campaign for Britain's most popular slimming club. JWT Label has won the Weight Watchers account, beating Clemmow Hornby Inge and Delaney Lund Knox Warren & Partners. Label, which specialises in...

Standard to charge for ads in Lite.(Evening Standard)(Brief Article)
April 1, 2005... The Evening Standard is attempting to introduce a new trading system, including charging for ads in its Lite product, provoking concern from media agencies. Up to now, advertisers in the Standard have not had to pay for additional...

Campaign backs creativity in digital with new awards.
April 1, 2005... Campaign is launching a digital awards scheme, aimed at inspiring and rewarding creative excellence in digital marketing and advertising. The first Campaign awards to launch since 1998, the annual Campaign Digital Awards have been devised...

St Luke's and The Nest net BAA Retail.(Brief Article)
April 1, 2005... BAA is consolidating all its above- and below-the-line activity for its airport shops into St Luke's and The Nest, the agency's brand design sister operation. The move by BAA Retail is intended to bring greater synergy to all of its...

Kiehl's hands Rise its first US business.(advertising cotnract with Rise Communications)(Brief Article)
April 1, 2005... Kiehl's, the upmarket cosmetics brand owned by L'Oreal, has appointed Rise Com-munications to work on its communications strategy in the US market. The win represents Rise's first piece of business in the US. The agency launched in London...

Tories claim Govt ads will top pounds 200m.(government publicity)(Brief Article)
April 1, 2005... Government adspend is set to top pounds 200 million in the financial year ending this month, the Conservatives claimed this week. The Tories and Liberal Democrats accused Labour of breaching the spirit of the rules on government ads in the...

Alford named M&C Saatchi's managing director with Hindmarsh as his deputy.(Richard Alford promoted)(Carrie Hindmarsh)(Brief Article)
April 1, 2005... Richard Alford has been named as the managing director of M&C Saatchi, as the agency looks to add depth to its front line while gearing up for expansion. His promotion coincides with that of another M&C Saatchi lifer, Carrie Hindmarsh, who...

MEC scoops Polaris World pounds 10m media.(Mediaedge:cia's advertising contract with Spanish hotel group)(Brief Article)
April 1, 2005... Mediaedge:cia has won the media account for the luxury Spanish hotels and resorts group Polaris World, estimated to be worth pounds 10 million, following a competitive pitch. MEC defeated ZenithOptimedia, Universal McCann, Starcom and the...

Wheel picks up global digital account for Brahma beer.(Brief Article)
April 1, 2005... Inbev has handed Wheel the global digital account for Brahma, 'the world's first global beer brand', after a pitch against AKQA. The task involves developing an integrated digital campaign for up to 15 markets, and follows Inbev's decision...

Glue hires Ross as head of planning.(Glue London hires Miranda Ross)(Brief Article)
April 1, 2005... Glue London has lured Miranda Ross, the head of planning at Harrison Troughton Wunderman, to head its planning department. Ross will oversee glue's account planning and data planning services, a division the agency is intending to ramp up....

Euro RSCG/Fuel opens in London to handle Jaguar.
April 1, 2005... The move avoids the dollars 100m global account conflicting with Citroen and Peugeot. Euro RSCG/Fuel is to set up a London headquarters with approximately 20 staff to help service the dollars 100 million global Jaguar account. Euro...

Viacom Outdoor to trial digital posters.(Brief Article)
April 1, 2005... Viacom Outdoor is trialling the use of digital posters on the London Underground, which can be used to create animated posters or feature-changing text and images. The company has introduced 66 digital escalator panels at Tottenham Court...

Conduit awards 11 88 88 assignment to Tequila\London.(Brief Article)
April 1, 2005... Conduit, the directory enquiries operator and the owner of the 11 88 88 brand, has appointed Tequila\London to handle a new marketing push. Tequila was handed the business after a pitch against several unnamed agencies. It is now briefed...

Soul picks up pounds 1m Oxy creative task.(Brief Article)
April 1, 2005... Soul has been awarded the creative assignment on the pounds 1 million Oxy skincare range as the precursor to a profile-raising initiative on the brand by its new owner. The move ends a six-year tenure of the business by Ogilvy & Mather....

McCann team wins March Aerial Award.(McCann-Erickson UK and Ireland Group's Rob Brown and Gary Marjoram )(Brief Article)
April 1, 2005... The McCann Erickson team of Rob Brown and Gary Marjoram have won the monthly Aerial Award for the best radio ad. The team's 'balloon' spot for Mastercard won the March award, held by the Aerial Awards in association with Campaign. The...

Media Forum: Are newspaper ads engaging?(Newspaper Marketing Agency)
April 1, 2005... Will the NMA campaign get the industry to re-evalute papers? When the Newspaper Marketing Agency launched a couple of years back, there were those who wondered whether it might be too little too late for a medium with its confidence near...

Media: Chatter.
April 1, 2005... 'A seething cesspit of hatred, jealousy, drinking, fornication, fighting and general mayhem. I have always adored it from the start.' - Piers Morgan wishes he had attended this year's annual Press Awards 'Churchill takes all road safety...

Media: Andria Vidler joins Emap Performance.(Brief Article)
April 1, 2005... Andria Vidler, the former managing director of 95.8 Capital FM, is joining Emap Performance as the managing director of Magic. She will take responsibility for Magic 105.4 FM in London as well as its national network.

Media: Softlips signs as sponsor of Footballers' Wives.(ITV Network Ltd. ITV1)(Brief Article)
April 1, 2005... The lip-care brand Softlips has signed up as the sponsor of the fourth series of Footballers' Wives on ITV1. The deal, negotiated by Acumen Partners and ITV Sales, includes the sponsorship of two new spin-off programmes on ITV2 - FW TV and...

Media: Mindshare wins media account for ITV.(Brief Article)
April 1, 2005... MindShare has won the pounds 6 million media account for ITV. The agency beat ZenithOptimedia and Manning Gottlieb OMD in a pitch overseen by the ITV marketing director, Clare Salmon. Starcom resigned the business at the beginning of the year.

Media: Emap Esprit launches health and beauty magazine.(Brief Article)
April 1, 2005... Emap Esprit is launching Health Plus, a health and beauty magazine targeting 40-plus women. The monthly magazine, which launches in early April, will be backed by a pounds 1 million marketing budget.

Media: Tio Pepe continues sponsoring ITV's Hell's Kitchen.(Brief Article)
April 1, 2005... Tio Pepe is continuing its sponsorship of ITV's Hell's Kitchen. Jean-Christophe Novelli and Gary Rhodes have signed up to replace Gordon Ramsay. The deal was brokered by John Ayling & Associates and ITV Sales.

Media: The Egyptian Tourist Authority promotes holiday destination.(Brief Article)
April 1, 2005... The Egyptian Tourist Authority has signed a pan-European sponsorship deal with Discovery Networks Europe to promote Egypt and the Red Sea Riviera as a holiday destination. The campaign will coincide with a themed Egypt Week on the Discovery...

Media: Emap Performance appoints national brand director.(Steve Parkinson)(Brief Article)
April 1, 2005... Emap Performance has appointed Steve Parkinson as its national brand director. Parkinson, currently the marketing director of Chrysalis Radio and the managing director of Heart 106.2, will work on developing Emap brands including Kiss, Magic...

Media: Nokia joins forces with IPC Media's Wallpaper*.(Brief Article)
April 1, 2005... Nokia has joined forces with IPC Media's Wallpaper* to create Wallpaper* to go, a mobile site for readers. The site, available free to Nokia users, will provide fashion tips and design trends.

Media: Radio Advertising Bureau produces new guide for advertisers.(Brief Article)
April 1, 2005... The Radio Advertising Bureau has produced a new guide for advertisers to help them understand the inclusion of 'wealth warnings' on ads. The guide, entitled Understanding Wealth Warnings on Radio, talks through recent changes to legislation and...

Media: JCDecaux signs deal to acquire MediaNation.(Brief Article)
April 1, 2005... JCDecaux has signed a deal to acquire MediaNation, a Hong Kong-based company that holds the advertising contracts for the Beijing metro network and two lines of the Shanghai metro.

Media: Real Wireless Solutions installs plasma displays.(Brief Article)
April 1, 2005... The digital screens company Real Wireless Solutions has installed three of its plasma displays at the Millennium Stadium in Cardiff. The screens feature animated content. Launch advertisers include the BBC, BT, Nestle, Coors and Reebok....

Media: Brooklands Group launches spin-off magazine.('You Are What You Eat' magazine introduced)(Brief Article)
April 1, 2005... Brooklands Group has launched You Are What You Eat magazine, a spin-off from the Channel 4 series. The monthly title, carrying a special launch price of pounds 2, is edited by Francis Cottam. Gillian McKeith, the presenter of the TV show, will...

Media Headliner: Capital Radio's hard but friendly mother hen.
April 1, 2005... The commercial buck stops with Linda Smith at the new GCap, and she concedes that it will be a challenge. You sense there have been difficult times down at Capital Radio recently. Not only was the group, ahead of its merger with GWR to...

Media: Lifeline - Starcom UK.(Brief Article)
April 1, 2005... Ten years after it was born out of BBH's media department, the agency has dropped the Motive name. 1995: Having held out as one of the last full-service agencies of any size in London, Bartle Bogle Hegarty bows to the inevitable and spins...

Media Perspective: Saying yes to dodgy incentives weakens agencies' position.
April 1, 2005... A small section of the Campaign office has become rather fond of a distasteful cartoon strip in the lads' mag Maxim called Dog Baby. The action involves a sad loser who creates a dog/baby hybrid because he has heard women are attracted to men...

Media: All about ... Customer magazines.
April 1, 2005... Bespoke titles do more than reward customer loyalty, Alasdair Reid says. Customer magazines are responsible for stimulating a sales uplift for their owners of, on average, 8 per cent across their readership. They also increase brand...

Media: A Grazer's Guide to TV - 2 April - 8 April.(Brief Article)(Calendar)
April 1, 2005... 50 GREATEST COMEDY SKETCHES - Channel 4/3 April/9pm. The latest in Channel 4's production line of 'best ofs' promises to be one of the better ones. Tom Baker narrates a countdown including Morecambe and Wise and John Cleese. AMAZON ABYSS -...

Media: Double Standards - Hanging tough, not blinking and -89 discounts.(Chris Locke, Nick Theakstone)(Group M Trading)(Interview)
April 1, 2005... Good dress sense and bad dance moves are two of the things these media trading giants like best about each other. But procurement people aren't so fondly thought of. CHRIS LOCKE - UK group trading director, Starcom - What do you need...

Media: Strategy Analysis - Maxim lures men using local talent.
April 1, 2005... Brand: Maxim Clients: Hero Davison and Ben Golding at Dennis Publishing Brief: Relaunch Maxim Target audience: Buyers of men's magazines Budget: Less than pounds 500,000 AGENCIES Communications planning: Guy Abrahams, Martin...

Media: A Moment with Marquis.
April 1, 2005... There is a more or less infallible law governing new developments in media. It states that while still small and insignificant, a new media development will be hyped with hysteria, fear and wild optimism in equal measure. Once it is large,...

The World: San Francisco - Hal Riney hires Consolantis to run HP account.(James Consolantis appointed at Publicis and Hal Riney Co.)(Brief Article)
April 1, 2005... James Consolantis has joined Publicis & Hal Riney as its senior vice-president and worldwide creative director on the HP account. Formerly the chief integration officer at Ogilvy & Mather, he most recently ran a private consultancy...

The World: Montreal - Canadian on-demand ad network gets green light.(etc.tv Advertising on Demand Network on TVA Group Inc.'s network)(Brief Article)
April 1, 2005... The Canadian French-language broadcaster TVA Group and etc.tv have signed an agreement that will see the etc.tv Advertising on Demand Network launched on the TVA broadcast network in autumn 2005 after a trial period with selected advertisers...

The World: New York - Martha Stewart Living relaunches Body & Soul.(Martha Stewart Living Omnimedia Inc.'s health magazine)(Brief Article)
April 1, 2005... Martha Stewart Living Omnimedia is relaunching Body & Soul, the health and alternative lifestyle magazine it purchased from New Age Publishing in August 2004 for dollars 6 million. The magazine has been redesigned with signature Martha...

The World: Warsaw - MindShare retains Polish airline account.(MindShare Polska's advertising deal with LOT Polish Airlines)(Brief Article)
April 1, 2005... MindShare Polska has seen off its rivals Mediaedge:cia and ZenithOptimedia to retain its EUR3.2 million media account with PLL LOT, the largest airline in Poland. The WPP-owned agency Gruppa66/Ogilvy has also retained its creative business...

The World: Hong Kong - Time hires Lammin as Asia publishing director.(Alan Lammin)(Brief Article)
April 1, 2005... Time magazine has appointed Alan Lammin (pictured) as the publishing director for its Asian operation. Based in Hong Kong, Lammin will assume responsibility for the magazine's sales and marketing initiatives across South-East Asia and will...

The World: Los Angeles - Limited Brands reviews dollars 60 million media.(Brief Article)
April 1, 2005... The Los Angeles-based fashion retailer Limited Brands has launched a review of its media planning and buying accounts, worth a combined dollars 60 million. The review excludes print buying, which remains in-house. The Limited Brands...

The World: Detroit - General Motors signs Major League Baseball deal.(sponsorship)(Brief Article)
April 1, 2005... General Motors has announced a new sponsorship agreement, which will make the car manufacturer the exclusive automobile partner of Major League Baseball in a multi-year deal estimated to be worth between dollars 20 million and dollars 30...

The World: Buenos Aires - Burnett names Latin American creative head.(Alexandre Okada joins Leo Burnett Company Inc.)(Brief Article)
April 1, 2005... Alexandre Okada (pictured) has been named as the regional creative director for Leo Burnett's Latin American region. He will report to Giacomo Zandomenego, the group president of Leo Burnett Latin America, and Miguel-Angel Furones, the chief...

The World: Luxembourg - Metro launches Italian editions in five cities.(Metro International)(Brief Article)
April 1, 2005... Metro International has launched five new editions in Italy to cover the cities of Bologna, Genoa, Turin, Verona and Padua. The new editions take Metro's daily Italian print run to 850,000, making it the highest-circulation daily paper in the...

The World: Singapore - JWT names Guan top South-East Asia creative.(Brief Article)
April 1, 2005... Tay Guan Hin (pictured), the former executive creative director of Grey Global, has been appointed as the regional executive creative director for JWT South-East Asia. 'Guan is one of those creative talents who manages to deliver on all...

The World: UK media auditors establish foothold in the US.
April 1, 2005... With only 5 per cent of media spend audited, the US is out of step with the world, but that is about to change. Given that nearly half of the world's advertising budgets are spent in the US, it seems surprising that it has taken so long for...

The World: Insider's View - Canada.
April 1, 2005... While music and film companies guard their intellectual property, agencies are giving ideas away for free, Frank Palmer argues. The ownership of intellectual property is an urgent problem facing agencies today, one that could change the...

Close-Up: Live Issue - The grapes of Roth: how it all went sour at IPG.(Michael Roth)(Interpublic)
April 1, 2005... As the new chief of Interpublic, Michael Roth's challenge is to clean up the company's act. But it's a big job, Bob Willott says. When a company precedes a financial announce-ment with a management reshuffle, it is wise to brace yourself...

Close-Up: Live Issue - Why the UK ad industry doesn't stop at the M25.
April 1, 2005... The pillaging of clients and staff by London agencies is a major issue confronting regional operations, Lucy Aitken reports. You might have to stop your monocle from falling into your flute of Champagne at the shock, but apparently there is...

Close-Up: Live Issue - When is the right time to fire a client?
April 1, 2005... 'Creative differences' are usually a euphemism for a shattered relationship. Bill Bernbach's adage about a principle not being a principle until it costs you money is never more applicable than when it comes to showing a client the door....

Close-Up: 24 Hours with ... Bill McNamara.
April 1, 2005... Name: Bill McNamara Job: VFX supervisor, The Moving Picture Company Professional mission: No matter how good you think you are, always strive for the best. Yet know, if you think you've achieved it, you probably haven't... Personal...

Editorial: Junk-food ads should not be an election issue.(Editorial)
April 1, 2005... Rarely, if ever, has advertising become an election issue. Consumers in general trust the ads they are exposed to and have confidence that the industry will keep any excesses in check. For their part, government ministers have been content to...

Editorial: Resigning business need not be negative.(Editorial)
April 1, 2005... Resigning business is never an easy option (page 21). But after years of being ground down by cost pressures and brand managers demanding increasing service and financial guarantees for decreasing spend, there comes a time when an agency should...

Opinion: Perspective - Digital deserves its place in awards for creativity.
April 1, 2005... Has creativity fallen off the chief executive's agenda? In the past few weeks, I've had several meetings at above-the-line agencies where the chief executives have enthused about their new agency model, the content creation division they're...

Opinion: On the Campaign Couch ... with JB.(Column)
April 1, 2005... Q: David Moore, the creative director at Cayenne Communications, writes: Dear Jeremy, there seems to be a trend for large and somewhat staid companies 'accidentally' leaking controversial viral campaigns on the internet. The company gets kudos...

Diary: On the QT ..(Brief Article)
April 1, 2005... The gloves are off in the battle for the London freesheet afternoon contract. Supporters of Mayor Ken Livingstone are attempting to justify his decision to try altering an exclusive contract with Associated Newspapers by saying it pays just...

Diary: How Blair has become even more Iron Lady-like.(Brief Article)
April 1, 2005... With a general election looming, Diary thought it might be interesting to look back 16 years. Back to 1989, when the Iron Lady still ruled and Labour's shadow energy secretary, a bright thirtysomething lawyer called Tony Blair, was making...

Diary: Will McDonald's stop at nothing to boost sales?(Brief Article)
April 1, 2005... Current circumstances at McDonald's are chewier than a Turkey Twizzler on Christmas Day. Not only is there the looming prospect of a ban on junk-food advertising to children and the recent release of Super Size Me on DVD, there's also the small...

Diary: Dentsu figures out how to turn off journalists.(Brief Article)
April 1, 2005... An e-mail arrives from the press office of Dentsu, the world's single largest advertising agency. 'Dentsu news no. 14', reads the enigmatic, but oh-so-enticing, subject line. Could this be the scoop the World section has been waiting for since...

Diary: Water-cooler monitor.
April 1, 2005... What topics have the industry been discussing this week? THE TALK TIME SPENT Nobody could accuse Emap of not being thorough 1 hour 42 mins in its hunt for a successor to Dave...

Diary: Pick of the Week - Mother/Coca-Cola.(Brief Article)
April 1, 2005... John Tylee thinks Mother's new Coca-Cola ad, aimed at bolstering the brand's football links, is an emphatic home win: 'I've never thought Coke and football were a comfortable fit. After all, the brand's roots remain firmly planted in the US,...

Diary: Turkey of the Week - Saatchi & Saatchi/Club 18-30.(Brief Article)
April 1, 2005... Lucy Aitken is perplexed by Saatchi & Saatchi's latest Club 18-30 campaign: 'As a married thirtysomething, I'm aware that I'm not exactly the target market for Club 18-30. But it's a struggle to work out who would want to 'be on the list' from...

The Blame Game.
April 1, 2005... As the Government threatens to make advertising the scapegoat for the obesity problem, Larissa Bannister looks at how the ad industry is dealing with the issues. Britain - along with much of the developed world - is fast becoming a fat...

The Work: New Campaigns - UK.
April 1, 2005... ONE TO LOOK OUT FOR - Wall's - Magnum five senses Project: Magnum five senses Client: Oliver Rudgard, senior brand manager, Wall's Brief: Launch the Magnum five senses limited edition Creative agency: McCann Erickson Writer: Martyn...

The Work: New Campaigns - The World.
April 1, 2005... HOLIDAY INN - SIGNS - US Project: Signs Clients: Mark Snyder, senior vice-president; Wayne Hamilton, director of brand marketing, Holiday Inn Brief: n/s Creative agency: Fallon Minneapolis Writer: Reuben Hower Art director: Todd...

The Work: Private View.
April 1, 2005... CREATIVE - Gerry Moira, executive creative director, Euro RSCG London Are you the kind of guy who likes to unwind with a couple of glasses of pinot noir and a casual battering of the missus? If so, the boys from the Metropolitan Police (3)...

Movers: Appointment at the Emap board.(Brief Article)
April 1, 2005... Paul Keenan - The chief executive of Emap Consumer Media has been appointed to the Emap board. Keenan, who joined the company 12 years ago, has run the consumer media division for four years, during which time he has relaunched Heat, and...

Movers: Appointment at NBC Universal Global Networks.(Brief Article)
April 1, 2005... NBC Universal Global Networks, the international TV arm of the media and entertainment company NBC Universal, has appointed Nick Betts as the managing director of its UK business. Betts, previously the commercial director at UKTV, will report...

Movers: Appointment at Hall Moore CHI.(Brief Article)
April 1, 2005... The direct marketing arm of Clemmow Hornby Inge, Hall Moore CHI, has added Ewan Carpenter to its senior management team in the role of head of digital. Previously at AKQA, and before that Proximity London, he has run the online accounts for...

Movers: Appointment at The National Magazine Company.(Brief Article)
April 1, 2005... Helen Brocklebank has joined The National Magazine Company's luxury group as the group promotions director on Harpers & Queen and Esquire magazines. Previously a group advertising director at Hachette Filipacchi UK, Brocklebank has worked...

Movers: Appointment at Financial News Group.(Chris Jones)(Brief Article)
April 1, 2005... Financial News Group has appointed Chris Jones as a non-executive director. Jones, a former worldwide chairman and chief executive of JWT, is tasked to bring experience of the media industry in Europe and the US to the board.

Movers: Appointment at IPC Ignite!(Brief Article)
April 1, 2005... IPC Ignite! has promoted its group ad director, Karl Marsden (pictured), to group commercial director, overseeing brands including Nuts, NME and Loaded. At the same time, Sam Finlay, the advertising manager on Nuts, has been promoted to display...

Advice from the top.
April 1, 2005... Industry figures offer their tips on how to follow in their footsteps. 'Do it your own way. There's no right or wrong path, just your own belief in whatever one you choose.' - Charles Dobres, co-founder and chief executive, i-level ...

Between the Lines: Can Leih revitalise Ogilvy?(Gary Leih )(Brief Article)
April 1, 2005... The accession of Gary Leih to the helm of the Ogilvy group in mid-May will be an important moment in the agency's history (page 1) The Canary Wharf agency has been losing UK profile since is relocation there in 1992. But its problems can't all...

Between the Lines: C4 squares up to Unilever.(Channel 4 Television Co.)(Brief Article)
April 1, 2005... Channel 4 is right to stand its ground against Unilever (page 1). Why should media owners be forced to bail out agencies for promises made in pitches that are not deliverable? The stand-off also shows Channel 4 to have a confidence in its...