Campaign articles from April 2004

Campaign archives from April 2004

JWT hunts MD as King nets Kraft job.(J. Walter Thompson)(Brief Article)
April 2, 2004... J. Walter Thompson is hunting for a managing director following Ros King's appointment to the role of global business director on Kraft Foods. Simon Bolton, the chief executive of JWT London, confirmed that the agency would be recruiting...

Sky Media on alert as Emap reviews TV sales arrangements.(Brief Article)
April 2, 2004... Emap is reviewing its TV airtime sales contract out of Sky Media, prompting speculation that it will be moved in-house to create a cross-media sales point. At present, Sky Media has the contract to sell commercial airtime on Emap's Q,...

pounds 30m media pitch for Sony Ericsson.(Brief Article)
April 2, 2004... The mobile phone manufacturer Sony Ericsson is reviewing its international media planning and buying account, which is estimated to be worth pounds 30 million. The news is a blow to Mediaedge:cia, the global incumbent. Sony Ericsson is in...

One year in and NMA members locked in conflict.(Newspaper Marketing Agency)(Brief Article)
April 2, 2004... Members of the Newspaper Marketing Agency are locked in conflict with the trade body less than a year after its official launch. Two of its backers, Express Newspapers and Independent News & Media, have refused to contribute extra funds for...

ZenithOptimedia in pole position to win pounds 33m O2 media task.(Brief Article)
April 2, 2004... ZenithOptimedia is tipped to secure the pounds 33 million consolidated O2 media planning and buying account. Previously, the business was split between The Allmond Partnership, which handled the bulk of the buying, PHD, which handled...

Govt appoints communications chief.(Brief Article)
April 2, 2004... Agencies working for the Government will have a new master to please following the appointment of Howell James as its first permanent secretary in charge of communications. James began his working life in advertising before moving on to...

Manning reshapes OMD UK board after recent appointment.(Brief Article)
April 2, 2004... OMD UK has unveiled its new group structure, two weeks after it emerged that it had appointed Nick Manning as its UK group chief executive. The agency is creating a group board as it brings its OMD UK Paddington-based agency closer to...

Norwich Union reviews pounds 11m creative account.(Brief Article)
April 2, 2004... Norwich Union is reviewing its pounds 11 million creative account for its life and insurance products, currently held by McCann-Erickson. The review, which also incorporates the company's branding advertising, is being handled by Agency...

PSA to review its pounds 76m UK media business.(Peugeot S.A.)(Brief Article)
April 2, 2004... PSA, the French automotive company that owns the Peugeot and Citroen brands, is reviewing its pounds 76 million UK media planning and buying account. The review is part of a wider rolling review process that will also take place in several...

Saatchis snatches pounds 28m pan-European Lexus account.(Brief Article)
April 2, 2004... Saatchi & Saatchi has won the pounds 28 million pan-European Lexus creative account, which it will run out of its recently launched subsidiary, Team One Europe. The account was previously held on a project basis by Saatchi & Saatchi...

Mip TV conference hears demands for more ad-funded TV.(Brief Article)
April 2, 2004... Advertiser-funded programming will play an increasingly large role in integrated advertising campaigns, according to speakers at the Mip TV conference in Cannes. Although the concept of AFP is not a new one, there is increasing interest in...

MindShare sees off two to land dollars 375m Amex global media.(Brief Article)
April 2, 2004... MindShare has defended its dollars 375 million global American Express media account following a three-month review. The WPP media network saw off competition from Interpublic Group's Initiative Media and the Aegis-owned Carat. The...

Initiative Europe recruits Bernard.(Brief Article)
April 2, 2004... Philippe Bernard, the former European president of Lowe & Partners Worldwide, is to take charge of Initiative in Europe in a rare switch at senior level from creative to media agency network. As the European chief operating officer, Bernard...

ISBA calls for public service remit of the BBC to be tightened.(Brief Article)
April 2, 2004... ISBA has suggested that public funding should be made available to all broadcasters instead of just the BBC unless its remit is re-defined. In its submission to the Department of Culture, Media and Sport, ISBA recommends that broadcasters...

IPC unveils two new titles with TeenNow and Celebrity Living.(Brief Article)
April 2, 2004... IPC SouthBank is about to launch a glossy monthly called Celebrity Living, currently operating under the codename Project Arwen. The title, due to launch in mid-May, is billed as Elle Decoration meets InStyle and will be edited by Tammy...

Kraft calls a review of pounds 16m UK media task.(Brief Article)
April 2, 2004... Kraft is reviewing its pounds 16 million UK media planning and buying account as part of a wider global review. The incumbent in the UK, ZenithOptimedia, has already been advised that it will lose the account as Starcom MediaVest Group and...

Hotline: Government cannot rely on market forces alone.(Brief Article)
April 2, 2004... Stephen Carter, the chief executive of Ofcom, has warned that the Government cannot rely on market forces alone to deliver switchover from analogue to digital TV broadcasting. In a speech yesterday at the Westminster Media Forum, Carter called...

Hotline: TBWA\London hires Roderick Fenske.(Brief Article)
April 2, 2004... TBWA\London has hired the St Luke's creative director, Roderick Fenske, to partner Michael Barker. He will oversee work on The Sun, Sony PlayStation, five, McCain and the Newspaper Marketing Association.

Hotline: Alfred Dunhill talks to agencies about account.(Brief Article)
April 2, 2004... Alfred Dunhill, the luxury goods designer and retailer, is talking to agencies about its global advertising account. The company is owned by the French luxury goods group Richemont.

Hotline: Ofcom upholds eight complaints over Autoglass ad.(Brief Article)
April 2, 2004... Ofcom has upheld eight complaints that HHCL/Red Cell's spot for Autoglass was distressing for young children. The ad, which features a man being chased by a crack, has now been restricted to transmission after 7.30pm.

Hotline: Air France retains Media Planning Group.(Brief Article)
April 2, 2004... Air France has retained Media Planning Group as its global media planning and buying agency. It had pitched against Carat, OMD, Initiative and ZenithOptimedia.

Hotline: Banks Hoggins O'Shea/FCB wins Yeo Valley account.(Brief Article)
April 2, 2004... Banks Hoggins O'Shea/FCB has won the Yeo Valley account following a pitch against Farm and Soul. The client, which previously handled its creative in-house, is now looking for a media agency. The company is expected to triple its advertising...

Hotline: Team Saatchi in the running for Traffic Master account.(Brief Article)
April 2, 2004... Team Saatchi is the only agency left in the running for the Traffic Master creative account following a pitch against MBA and WCRS. Traffic Master has yet to make a formal appointment.

Hotline: Therapy Films agrees official tie-up.(Anonymous Content)(Brief Article)
April 2, 2004... The London-based Therapy Films has agreed an official tie-up with Anonymous Content in New York for the representation of its directors in the US. The director and co-founder of Therapy Films, Malcolm Venville, is already represented by...

Hotline: Smile in year-long partnership with Freeserve.(Brief Article)
April 2, 2004... I-level has brokered a deal linking Smile, the internet bank, and the internet service provider Freeserve. In a year-long partnership, ads for Smile will feature on the Freeserve homepage and the Freeserve Money channel.

Hotline: Aleck Hornshaw joins Clear Channel.(client services director for billboards division)(Brief Article)
April 2, 2004... Aleck Hornshaw has joined Clear Channel as the client services director for its billboards division. Hornshaw, a former commercial development director at Pearl & Dean, replaces Greg Forster who has become the general manager of Taxi Media.

Hotline: The Wireless Group announces first full-year profits.(Brief Article)
April 2, 2004... The Wireless Group, which owns talkSPORT, has announced its first full-year profits. In 2003, it made pounds 2.3 million against a loss of the same amount in 2002. Turnover grew by 14.3 per cent to pounds 32.6 million.

Hotline: TBWA\GGT appointed by Newspaper Marketing Agency.(Brief Article)
April 2, 2004... TBWA\GGT has been appointed to handle the Newspaper Marketing Agency's below-the-line account following a three-way pitch. The agency's brief is to boost awareness of the medium and the advertising opportunities among clients and media and...

Hotline: Emap Elan appoints editor-in-chief of Top Sante.(Brief Article)
April 2, 2004... Emap Elan has appointed Marina Gask as the editor-in-chief of Top Sante magazine. She had been acting in the role following Juliette Kellow's departure last summer.

Hotline: Emer Howard poached by Rainey Kelly Campbell Roalfe/Y&R.(Brief Article)
April 2, 2004... Emer Howard has been poached by Rainey Kelly Campbell Roalfe/Y&R to work as a board account planner on the agency's key accounts, including Virgin Atlantic and Danone. She joins from McCann-Erickson and is the first hiring by RKCR/ Y&R's new...

Loaded ads celebrate tenth birthday.(Brief Article)
April 2, 2004... The men's magazine Loaded is preparing to celebrate its tenth birthday with a campaign created by Farm. Press ads will run across IPC's men's titles, as well as on 46- and 98-sheet poster sites around London, from 5 April. A series of...

PHDiQ branches out into internet search with iQuest division.(Brief Article)
April 2, 2004... PHD is launching its first company for five years in a bid to capitalise on increasing revenues in the online search business. It will launch iQuest on 5 April to offer advertisers a service that will help them gain prominence in paid-for...

Won Report highlights top creative DM shops.(direct marketing)
April 2, 2004... UK agencies occupy three of the top ten places in a new report highlighting the most creative direct marketing agencies in the world. TBWA\GGT London, Harrison Troughton Wunderman and Craik Jones Watson Mitchell Voelkel came third, sixth...

Cuff sets up TV branded content consultancy.(Brief Article)
April 2, 2004... David Cuff, the former executive vice-president of content and commercial at Flextech Television, has launched his own TV consultancy advising agencies and clients on investment in branded content. Cuff, who is also the former broadcast...

Joshua boosts creative offering with Broadhurst hiring.(Brief Article)
April 2, 2004... Mitch Levy, the executive creative director at Joshua, is continuing to strengthen the agency's creative offering with the appointment of the former WWAV Rapp Collins creative director Stephen Broadhurst. Reporting to Levy, Broadhurst's...

O&M creates global Castrol spots.(Ogilvy & Mather )(Brief Article)
April 2, 2004... The premium oil brand Castrol returns to TV this week with a global campaign by Ogilvy & Mather that emphasises how the lubricant makes things work more smoothly. The TV, press and poster ads, which break on Friday, reinforce the Castrol...

BDH shows colours influencing moods in latest Crown spot.(Brief Article)
April 2, 2004... BDH\TBWA has created a TV ad for Akzo Nobel's Crown Paint brand, to run in the UK and across Europe. The ad, backed by a pounds 3.2 million media spend, is part of a strategy to reposition the product, enforced by new packaging and web...

Genesis puts pounds 1.25m behind KYN Publishing.(Keep Yourself Nice Publishing Ltd)(Brief Article)
April 2, 2004... Chris Ingram's investment vehicle, Genesis Investments, is leading a syndicate planning to invest pounds 1.25 million in a new consumer magazine publisher, Keep Yourself Nice Publishing Ltd. Keep Yourself Nice will be run by the former...

Walkers unveils new Wotsits flavour and relaunches Squares.
April 2, 2004... Abbott Mead Vickers BBDO is relaunching Walkers' Squares with a new TV campaign aimed at children. Two new spots form part of a pounds 2.5 million programme to boost the brand's profile. The ads, called 'park' and 'living room',...

McCann restores 80s 'Just one Cornetto' line.(McCann-Erickson Inc.)
April 2, 2004... McCann-Erickson has resurrected the 'Just one Cornetto' theme tune for the latest TV campaign for the Unilever-owned Wall's ice-cream brand's Love Potions variants. The latest campaign, which has a budget of pounds 6.5 million, features...

Renault TV ad portrays Scenic as pet.(Renault U.K. Ltd.)(Brief Article)
April 2, 2004... The new Renault Scenic is presented as a family dog in the latest multimedia campaign created by Publicis, due to break on 5 April. The TV ad, directed by Large Corp's Daniel Kleinman, targets young families and empty-nesters, who are...

The Guardian Media Group buys a stake in Seven Publishing.(Brief Article)
April 2, 2004... The Guardian Media Group has announced that it has taken a minority stake in the consumer magazine company Seven Publishing, which was launched last June. Seven Publishing, which publishes the food title Delicious, was set up with 20...

Jamaican Tourist Board retains Banks Hoggins in four-way pitch.(Brief Article)
April 2, 2004... Banks Hoggins O'Shea/FCB has held on to the account for the Jamaican Tourist Board following a four-way pitch. BHO has worked on the account for 12 years, but was asked to repitch in December against M&C Saatchi, Mc-Kinney & Silver and...

Business performance league: 2 April.(Illustration)
April 2, 2004... Rank Agency Wins Total Total Net this billings billings billings week gained lost gained ...

O2 launches digital music campaign.(Brief Article)
April 2, 2004... Vallance Carruthers Coleman Priest has created an integrated campaign to promote the launch of 'O2 Music'. The new 'over the air' service allows music fans to download the latest chart hits via their mobile phones and play them through the...

Alliance Consulting opens for business with Toyota account.(new consultants)(Brief Article)
April 2, 2004... ZenithOptimedia has announced the launch of a sponsorship consultancy called Alliance Consulting. The new division, an extension of ZenithOptimedia's Alliance sponsorship business, will advise and negotiate on sponsorship opportunities for...

Lowe applies charm to Vauxhall family car ad.(Lowe Alice)(advertising contract)(Brief Article)
April 2, 2004... Vauxhall is promoting its family models, the Meriva and the Zafira, with a TV campaign that features the pint-sized comedy neighbours Harry and George. In the ad, through Lowe, the pair, aged six and nine years old respectively, swap roles...

Radioville team wins Aerial for Carphone Warehouse.(Carphone Warehouse Group PLC)(Aerial Award )(Brief Article)
April 2, 2004... The Radioville creative team Adrian Reith and Tim Craig created the best radio ad in March, winning the monthly Aerial Award for their 'hot flash' spot for the Carphone Warehouse. The ad, which features Ruby Wax, was judged to be the best...

National Trust uses story-telling theme to bring sites to life.(Brief Article)
April 2, 2004... The National Trust is continuing to bring to life the stories of the country's heritage in its latest press and radio campaign by Banks Hoggins O'Shea/FCB. The campaign builds on the drive, launched last year, that aimed to increase...

Media: Zeitgeist - The zombie genre staggers back to life as Shaun of the Dead hits the silver screen.(Brief Article)
April 2, 2004... Two zombie films released within weeks of each other? That counts as the revival of a genre in our book. We'd call them zom coms but unfortunately the US offering, directed by Zack Snyder and starring Sarah Polley, sort of forgot to add in the...

Media Forum: Has Associated missed the online bus?
April 2, 2004... Is ANM behind the times launching an internet version of the Daily Mail and The Mail on Sunday? It's odd to think that at one stage almost a decade ago, Associated Newspapers was shaping up to achieve major 'early adopter' status...

Media: Behind the Hype - Avenue looks to make in-roads on the high street.
April 2, 2004... Does the new Adbox pose a genuine threat to the other players, Alasdair Reid asks. When someone claims to have re-invented the outdoor medium, you will almost certainly have heard it all before. In this case, it's the Adbox, which has just...

Media Headliner: Malegori pushes MindShare's frontiers into barbarian lands.
April 2, 2004... The Europe chief executive takes his cue from ancient roots, Jeremy Lee suggests. Nine months ago, MindShare appointed Giulio Malegori as the first chief executive of its European network. Some considered it a surprise choice - in the...

Media Perspective: A youth magazine for golfers may be a bit handicapped.
April 2, 2004... It had to happen sometime, but I'd managed to resist the urge until now. The urge to write an entire column about golf. Surely the favourite pastime among media men and a high proportion of media women. But equally a pursuit that attracts...

Media Spotlight: The Face and J17 pay for losing touch with readers.
April 2, 2004... Falling circulations meant the two magazines were not viable, Emma Barns writes. It's the end of an era. This week all have been lamenting Emap's decision to suspend its iconic title The Face and close the teen magazine J17. Despite the...

Media: Strategy of the Week - Blanket coverage as fcuk extends its reach to radio.
April 2, 2004... Fcuk may make the station a permanent fixture if it is a success. For a brand such as fcuk, which has managed to maintain its cool edge since the adoption of the fcuk campaign seven years ago, there is always the pressure of devising ways...

Close-Up: Live Issue - M&C puts steady growth before world domination.
April 2, 2004... As M&C Saatchi prepares to float on AIM, are other shops set to follow? Whatever strategic justifications may be offered in support of M&C Saatchi's new embrace with the stock market as it contemplates an AIM quotation, the over-riding...

Close-Up: On the Campaign Couch ... with JB.(Jeremy Bullmore )(Interview)
April 2, 2004... Q: Greg Grimmer of ZenithOptimedia writes: I am puzzled by the recent fascination with salary levels. Is it just me or is the advertising world (and Campaign's) fascination with salaries detrimental to the welfare of the business as a whole? In...

Close-Up: Live Issue - Omnicom's networks shine in Gunn's new creative ranking.
April 2, 2004... Just how representative is the new consolidated Gunn Report? Agencies around the globe have been squabbling for years over which of them has the strongest creative credentials. Taking gold at any of the top awards shows, along with...

World: Stuart Elliott in America.(business competition between Pepsi-Cola and Coca-Cola)
April 2, 2004... There's a saying in America that the middle of the road is for yellow lines and road kill. Now the country's two cola colossi are racing to sell soft drinks in the middle - and Madison Avenue is going along for the ride. The competition...

World: Analysis - Gatfield gets to grips with IPG's architecture and future plans.(Interpublic Group of Companies)(hiring of Leo Burnett Stalwart and Stephen Gatfield)
April 2, 2004... The Burnett stalwart thinks partnering shops is best for growth, Claire Billings writes. After a turbulent year of accountancy discrepancies and a management shake-up, the Interpublic Group of Companies' chairman and chief executive, David...

World: New-Business Analysis - Nestle and HSBC accounts dominate global scene.
April 2, 2004... In the first part of a monthly global view on the industry, Lucy Aitken sees signs of life. 2003 was a grim year for new business. The biggest global gains were mainly existing accounts that expanded, such as DDB winning the consolidated...

World: Medium of the Week - Forbes broadens its scope with Top 2000 survey.
April 2, 2004... Forbes is trying to supply an international focus with its survey, Mark Tungate writes. 'Some think small,' the flyer Forbes sent out to media agencies and advertisers recently said. 'Forbes sees the bigger picture.' The flyer was...

World: ABRS Analysis - Asian titles ride out recession and remain buoyant.(Australian Biological Resources Study )
April 2, 2004... BusinessWeek, Forbes and IHT enjoy the biggest ABRS increases, Lucy Aitken says. Despite being avid internet users and famed for their early adoption of the latest hi-tech gadgets, those in Asia's high-powered management elite reveal...

World: Gallery.(advertisements)
April 2, 2004... Ginsana - DDB Portugal Ever been so tired in a meeting that even picking up your pen seems like the most insurmountable task? If a double espresso is out of reach, Ginsana, an energising supplement offering a natural boost, can come to...

World: My Portfolio - Martin Granger.
April 2, 2004... Fake breasts and throwing buckets of water over unsuspecting children are all in a day's work for the director Martin Granger. Granger, who was born in London, raised in Canada and now lives in New York, specialises in ads for brands...

Editorial: New business is a vital part of adland.(Editorial)
April 2, 2004... As the recession wanes and agencies begin to look beyond just battening down the accounts they have, the focus on new business will intensify, as will the pressures on those charged with getting prospects through the door. So it's an apposite...

Editorial: Judge in his element at troubled Lowe.(Brief Article)
April 2, 2004... He's parted company with his long-time partner, Tim Lindsay, and the man who brought him into the network, Sir Frank Lowe, and his business is under enormous pressure: no wonder Lowe's Jerry Judge looks more lived in than ever. But in the...

Opinion: Perspective - Lovemarks makes its play for the flakiest ad tome.(Book Review)
April 2, 2004... Last week I warned a contact at Saatchi & Saatchi that today's column would be about Lovemarks. This is the new 'ground-breaking book of business philosophy' by Kevin Roberts, the worldwide chief executive of Saatchis. Seldom has one word...

Opinion: Beale on ... 3.(Anna Friel)(Column)
April 2, 2004... Byron said hate is the longest pleasure. Anna Friel has been pleasing me for years. Nothing personal, she's just gloriously, teeth-grindingly slappable. It's the careful winsomeness, the studied wide-eyed-but-no-knickers posture, a vulnerable...

The Networks: Jerry Judge.
April 2, 2004... Jerry Judge thrives on challenges and, as the Lowe & Partners Worldwide chief executive, he needs all his powers to turn the network round. But, he tells John Tylee, it's not as bad as it looks. Jerry Judge's face has long had a lived-in...

Private View: James Lowther, the chairman at M&C Saatchi.
April 2, 2004... Here's something to appeal to ad folk everywhere. Two for the price of one. Two Private Views for the price of one. Not from two people (I'm not sharing my Campaign Champagne with anybody). But from those two voices within me and everyone else...

Diary: Shedding pounds is a serious AMV business.
April 2, 2004... The ad industry may not be known for its health-conscious ways, but down at Abbott Mead Vickers BBDO they take it very seriously. Two client services directors, Ian Pearman and Peter Knowland, have decided to go head-to-head in a battle of...

Diary: Banks gets a real taste of how other half eats.(Brief Article)
April 2, 2004... Banks Hoggins O'Shea/FCB is reviving the ad lunch of the 80s but with a budget from the 'noughties' thanks to a new agency initiative called lottery lunching. Each month, the staff enters a draw for a lunch with one of the agency's top...

Diary: Murdoch walks on by as his management staggers into daylight.(Brief Article)
April 2, 2004... Last week's News Corporation conference in the Mexican resort of Cancun has already created buckets of amusement for internet watchers. Despite an arduous schedule (starting at 6am for some), many of Rupert Murdoch's minions still found...

Diary: Owen's mother spurns JWT's money for Persil.(J.Walter Thompson)(Brief Article)
April 2, 2004... Celebrities in ads are ten-a-penny these days. If they're not endorsing sports drinks, or mobile phones, it's hamburgers and clothing ranges. You name, it they'll put their face to it. Footballers are no exception. When the Liverpool...

Diary: Pick of the week - Bartle Bogle Hegarty/Baileys.
April 2, 2004... Emma Barns fancies a glug of Baileys after seeing Bartle Bogle Hegarty's latest ad: 'Set in a zero-gravity bar, trendy urbanites float around after globules of Baileys. The classy execution really reflects the brand and will certainly appeal to...

Diary: Turkey of the week - Ogilvy & Mather/Munch Bunch.
April 2, 2004... Claire Billings is unimpressed by Ogilvy & Mather's ad for Munch Bunch: 'I fail to see who is the target audience with this latest campaign. Using a predictable visual gag such as the boy headbutting his father's crotch as he attempts to run...

Diary: When Crouch junior's skills unnerved Mead.
April 2, 2004... Nice to see Peter Crouch, the footballer son of Soul's creative director, Bruce Crouch, knocking on the door of first-team action at Aston Villa. The striker has always had a talent for finding the net, though not always to everybody's...

Diary: You must remember.
April 2, 2004... Unfortunately, no-one answered last week's quiz correctly. The answers were: 1. Npower; 2. Shredded Wheat; 3. Walkers. The theme was cricketers. This week, we want you to identify the ads and the theme. Fax your answers to (020) 8267...

COI calls UK Online review.
April 8, 2004... COI Communications is holding a creative and media pitch for its national online initiative Directgov, which is a rebranded and revamped version of UK Online. The creative account for UK Online is held by Leo Burnett, where it has been...

Unilever hands M&B pounds 15m pan-European Knorr strategic task.(Brief Article)
April 8, 2004... Michaelides & Bednash has won a place on the agency roster for the Unilever power brand Knorr after winning a pounds 15 million pan-European brief to find new ways to connect the brand to audiences. M&B won the account after a competitive...

News Group kills off marketing director position.(News Group Newspapers)(Brief Article)
April 8, 2004... News Group Newspapers, the publisher of The Sun and the News of the World, has axed the role of marketing director just nine months after hiring Belinda Furneaux-Harris. Richard Webb, the News Group general manager, has taken over...

Tories throw down creative challenge for anti-Govt ads.(Advertising)
April 8, 2004... The Conservative Party is challenging its adland sympathisers to come up with ideas capable of giving the party a breakthrough in the polls under the theme: 'Let down by Labour.' Agency creatives and college students on advertising courses...