Campaign articles from April 2003

Campaign archives from April 2003

Agencies compete for Puma brief.(PUMA AG Rudolf Dassler Sport)(Brief Article)
April 4, 2003... The sportswear apparel company Puma is talking to agencies as part of a drive to turn itself into a major sports lifestyle brand by 2006. Puma has seen a number of above-the-line agencies. It is not clear whether it will opt for a...

Italian coffee brand Illy chooses Leagas Delaney for ad drive.(Illycaffe S.p.A., Leagas Delaney Group Ltd.)(Brief Article)
April 4, 2003... Leagas Delaney has won the global creative account for the Italian coffee brand Illy. The agency fought off opposition from the Milan offices of Young & Rubicam and Saatchi & Saatchi to secure the brief. Work will run out of both the...

Euro RSCG on alert as Abbey reviews.(Euro RSCG Wnek Gosper, Abbey National PLC reviewing advertising account )
April 4, 2003... Abbey National is reviewing its pounds 17 million advertising account and is seeing presentations from four agencies alongside its incumbent, Euro RSCG Wnek Gosper. The review is being handled by Abbey National's chief executive, Luqman...

VCCP and Walker scoop Appletiser global ad task.(Vallance Carruthers Coleman Priest, Walker Media Ltd., Appletiser South Africa Proprietary Ltd.)(Brief Article)
April 4, 2003... Vallance Carruthers Coleman Priest has seen off competition to win the global relaunch of the soft drink brand Appletiser following a competitive pitch. VCCP saw off challenges from WCRS and two unnamed South African agencies to clinch the...

European get-tough proposals threaten rogue DM operators.(European Advertising Standards Alliance; direct marketing, bulk postal discounts to be refused)(Brief Article)
April 4, 2003... Rogue direct marketers are to be refused bulk postal discounts under a new get-tough policy by Europe's advertising watchdogs. They have also pledged to shop all direct mail offenders to the regulatory authorities, including Britain's...

PERSPECTIVE: Holding companies face a grim future if led by figures alone.(rumours about holding companies)
April 4, 2003... There are some fantastic rumours circulating at the moment, the full details of which would be wonderful to share if truth and libel were not such preoccupations. Like the story this week about an agency chief and a media chief plotting to...

ISBA and IPA fight joint ITV sales house plans.(Incorporated Society of British Advertisers, Institute of Practitioners in Advertising; Granada Media PLC, Carlton Communications PLC proposed merger )(Brief Article)
April 4, 2003... ISBA and the IPA are both using historical evidence from Granada's own management in an attempt to scupper Granada and Carlton's bid to create a single ITV sales house, as the Competition Commission scrutinises the proposed deal. ...

Redundancies forecast at Bates UK after loss of two assignments.(job losses expected )(Brief Article)
April 4, 2003... Staff at Bates UK were this week bracing themselves for job losses after the loss of its Royal Mail and Woolworths assignments, which are estimated to account for almost a quarter of the agency's income. Toby Hoare, the Bates UK chairman,...

McCann-Erickson to keep Vaseline work after seeing off BBH.(McCann-Erickson Inc., Lever Faberge Ltd., Vaseline brand; Bartle Bogle Hegarty Ltd.)(Brief Article)
April 4, 2003... McCann-Erickson has held on to its pounds 10 million global Vaseline account after seeing off a challenge from Bartle Bogle Hegarty. The two agencies were shortlisted for the business after Lever Faberge called a review earlier this year....

Starcom Motive wins pitch for Gore's UK media account.(Starcom Motive Ltd., W.L. Gore and Associates Inc.)(Brief Article)
April 4, 2003... Starcom Motive has won the UK media planning and buying account for Gore, most famous for its GORE-TEX weather-resistant fabric range. The agency won the business from the incumbent agency, Mediaedge:cia, following a competitive pitch. ...

Howell launches 'growth' venture.(Rupert Howell, The Growth Organisation and The Growth Consultancy)
April 4, 2003... The industry veteran Rupert Howell is launching a consultancy venture that he claims will be the first genuinely client-centric operation in the market. Howell is teaming up with his fellow HHCL & Partners founder Robin Price, and Piers...

Channel 4 looks to controversy to raise audience numbers.(drama about Tony Blair and Gordon Brown )(Brief Article)
April 4, 2003... Channel 4 is showing a controversial drama about the relationship between Tony Blair and Gordon Brown as part of Mark Thompson's second spring/summer schedule as the chief executive. The Deal, which was turned down by ITV as too...

ZenithOptimedia to run pounds 10m pan-Euro account for Sagem.(Societe d'Applications Generales d'Electricite et de Mecanique)(Brief Article)
April 4, 2003... ZenithOptimedia has landed the pounds 10 million pan-European media business for the French electrical goods manufacturer Sagem. The account is worth approximately pounds 4 million in the UK and will encompass TV, print and digital planning...

Saatchis duo leaves for Publicis job in US.(Howard Willmott, Duncan Marshall, Saatchi and Saatchi Company PLC, to become executive creative directors, Publicis (New York, New York))(Brief Article)
April 4, 2003... Howard Willmott and Duncan Marshall, the Saatchi & Saatchi senior creatives who produced the agency's much-vaunted work for the NSPCC, are quitting to become executive creative directors of the Publicis agency in New York. Their move...

HOTLINE: Arla Foods shortlists agencies.(Brief Article)
April 4, 2003... Arla Foods, the parent of Anchor butter brands, has shortlisted Clemmow Hornby Inge, BMP DDB and M&C Saatchi to its pounds 4 million account.

HOTLINE: Lucy Purdy quits Publicis in London.(Publicis Ltd., head of strategic planning )(Brief Article)
April 4, 2003... Lucy Purdy is quitting as the head of strategic planning at Publicis in London, citing her need for 'a change of direction'. Purdy, who joined Publicis in 1998 from J. Walter Thompson in the US, is handing over control of the planning...

HOTLINE: Agencies shortlisted for COI interactive account.(U.K. Central Office of Information)(Brief Article)
April 4, 2003... Starcom IP, Outrider, Profero, i-level and Zed have been shortlisted to pitch for the COI Communications interactive account.

HOTLINE: Posterscope wins outdoor account for Estee Lauder.(Posterscope Ltd., Estee Lauder Inc.)(Brief Article)
April 4, 2003... Posterscope has won the pounds 3 million outdoor account for the cosmetics giant Estee Lauder. The account moves from Portland Outdoor.

HOTLINE: Remington consolidates its business with Grey.(Remington Products Inc., Grey Worldwide London)(Brief Article)
April 4, 2003... Remington, the electrical appliance manufacturer, is consolidating its business within Grey Worldwide London, having previously split its business between Grey and Spirit. The assignment includes launch briefs for haircare and shaving products....

HOTLINE: Peter Doyle has died.(author of Value-Based Marketing)(Brief Article)(Obituary)
April 4, 2003... Peter Doyle, one of the UK marketing industry's foremost experts, conference speakers and author of the book Value-Based Marketing, has died following a battle against cancer. Hamish Pringle, the IPA's director-general, described Doyle, the...

HOTLINE: The ASA called in to referee circulation war.(Brief Article)
April 4, 2003... The Advertising Standards Authority has been called in to referee the circulation war between the owners of the Daily Mail and the Daily Express. Express Newspapers complained to the ASA after Associated Newspapers wrote to readers of the Daily...

HOTLINE: Harry Nash signs Tom and Charles Guard.(Brief Article)
April 4, 2003... Harry Nash has signed the brothers Tom and Charles Guard to its roster. The team was formerly with Battlecruiser.

HOTLINE: Rainey Kelly Campbell Roalfe/Y&R has promotes Tom Morton.(Brief Article)
April 4, 2003... Rainey Kelly Campbell Roalfe/Y&R has promoted Tom Morton to the role of planning partner from board account planner. Morton becomes one of three planning partners, the most senior planning role in the agency.

HOTLINE: Jason Harrington signs to Believe Media.(Brief Article)
April 4, 2003... Jason Harrington, the director of spots such as Dunlop's 'unexpected 2', has signed to Believe Media in the UK. He is represented by Believe in the US.

HOTLINE: Godman signs directing duo.(Brief Article)
April 4, 2003... Godman has signed the directing duo Albert to direct ads and music videos. Partners Andy Poyiadgi and Barry Kimber join from the BBC, where they worked on trailers and promotions.

HOTLINE: Grey Worldwide appointed to handle launch of N-Gage.(Brief Article)
April 4, 2003... Grey Worldwide has been appointed to handle the pounds 64 million global launch of Nokia's new gaming mobile phone, N-Gage. The first work for the product is expected to break in the autumn, in preparation for the launch towards the end of the...

HOTLINE: The ASA upholds complaint against Letts Educational.(Brief Article)
April 4, 2003... The Advertising Standards Authority has upheld a complaint against Letts Educational, the revision and exam guide provider, over a school promotion called the Letts Challenge, due to fears it could encourage bullying. The online competition for...

HOTLINE: 1576 reappointed by VisitScotland.(Brief Article)
April 4, 2003... 1576 has been reappointed by VisitScotland, formerly The Scottish Tourist Office, to handle its pounds 6 million creative business. The statutory review involved a five-way pitch between Faulds Advertising, The Union, M&C Saatchi, Leith and...

HOTLINE: Miles Calcraft signs Ben Tollett and Emer Stamp.(Brief Article)
April 4, 2003... Miles Calcraft Briginshaw Duffy has signed the copywriter Ben Tollett and the art director Emer Stamp from Leagas Delaney. Their recent work includes print campaigns for Adidas and Harrods, and TV work for Hyundai.

Auton takes chief executive role at IPC Media.(Sylvia Auton)(Brief Article)
April 4, 2003... Time Inc has taken the media industry by surprise, appointing a relative unknown, Sylvia Auton, as the new chief executive of IPC Media. Auton, 53, has spent 26 years working her way up the IPC ladder, and was previously the managing...

BT adds CHI and Fallon to its ad agency roster.
April 4, 2003... Fallon has joined Clemmow Hornby Inge on BT's roster, leaving DFGW as the only loser from the 'third agency' pitch called last year. The two agencies join the retained incumbents, Abbott Mead Vickers BBDO and St Luke's, which have been...

W&K in line to pick up global Aiwa brief after four-way pitch.(Wieden and Kennedy London)(Brief Article)
April 4, 2003... Sony is poised to appoint Wieden & Kennedy London to the multimillion-pound global creative advertising account for the electronics goods brand Aiwa following a four-way pitch that involved TBWA/London, Fallon and the Amsterdam-based agency...

Lowe uses Kim Basinger for Diet Coke movie promotion.(Brief Article)
April 4, 2003... The Hollywood actress Kim Basinger is to star in a new TV commercial for Diet Coke, marking the start of a three-year association between the product and the movies. The 30-second spot, breaking nationally on Monday, will support what is...

REVIEW: Taylor Nelson Sofres emerges as frontrunner.(Brief Article)
April 4, 2003... Taylor Nelson Sofres has emerged as the frontrunner to buy Interpublic's pounds 300 million market research arm. It has beaten competition from United Business Media and Aegis. - The Sunday Times.

REVIEW: BSkyB's Mark Sharman hired as deputy managing director.(Brief Article)
April 4, 2003... BSkyB's director of broadcasting and production, Mark Sharman, has been hired as the deputy managing director at Sky networks. He will report to the managing director, Dawn Airey. - Marketing Week.

REVIEW: The Sun expected to raise cover price.(Brief Article)
April 4, 2003... The Sun is expected to raise its cover price from 25p in most regions. This follows its rival paper the Daily Mirror's decision to end the tabloid price war and return to a cover price of 32p. - Marketing Week.

REVIEW: BBC to take dispute with BSkyB to the ITC.(Brief Article)
April 4, 2003... The BBC is expected to take its dispute with BSkyB over satellite channel allocation to the Independent Television Commission. - Marketing Week.

REVIEW: Cadbury receives condemnation from health experts.(Brief Article)
April 4, 2003... Cadbury has received condemnation from health experts over a planned multimillion-pound campaign that will target children as young as seven and encourage them to buy chocolate bars in exchange for new school sports equipment. The scheme is...

REVIEW: J Sainsbury announces sales growth has slowed.(Brief Article)
April 4, 2003... J Sainsbury announced that its sales growth had slowed in the fourth quarter. However, it predicted that its full-year pre-tax profits will be in line with expectations. Its chief executive, Peter Davis, said the chain is well placed to compete...

REVIEW: US corporate profits improve.(Brief Article)
April 4, 2003... US corporate profits have improved in the fourth quarter, a fact attributed to wide-scale cost-cutting on behalf of US companies. The US Commerce Department said that post-tax profits rose 4.1 per cent quarter on quarter. - The Wall Street...

REVIEW: Ntl pays its advisers during financial restructure.(NTL PLC)(Brief Article)
April 4, 2003... Ntl paid pounds 77 million to the 50 banks, law firms and accountants which advised it during its year-long pounds 6.7 million financial restructure. The news emerged as the troubled cable company reported a decline in its customer base and a...

REVIEW: Six Continents reject offer for pub business.(Six Continents Hotels PLC)(Brief Article)
April 4, 2003... Six Continents has rejected a pounds 2.8 billion offer for its pub business and is to push ahead with its plans to split itself into separate pub and restaurant operations. In recent months, the company has been lobbying shareholders on the...

REVIEW: Premiership football clubs reject claims.(Premier League, British Sky Broadcasting Group PLC broadcasting deal not price fixing)(Brief Article)
April 4, 2003... Premiership football clubs have rejected claims that their broadcasting deal with Sky amounts to price fixing. The Premier League has submitted a dossier to the European Union competition commissioner, Mario Monti, denying the pounds 1.6...

REVIEW: High Court hears Virgin Radio produced jingles.(jingles for Steve Penk, successor of Chris Evans)(Brief Article)
April 4, 2003... The High Court heard this week that Virgin Radio had produced jingles for Chris Evans' successor, Steve Penk, two weeks before it sacked the DJ from his breakfast show slot. Evans is claiming pounds 8.5 million in lost share options. - General...

REVIEW: Cost of digital TV sets and set-top boxes to fall.(Frontier Silicon introduces Logie chip)(Brief Article)
April 4, 2003... The cost of digital TV sets and set-top boxes is set to fall thanks to a new chip called the Logie, developed by Frontier Silicon. Samsung is expecting to produce between 500,000 and one million Logie chips over the next 12 months. - Financial...

Ask Jeeves ads drop butler.(Ask Jeeves UK drops butler character )(Brief Article)
April 4, 2003... The search engine Ask Jeeves UK is dropping the butler figure from its advertising strategy as it attempts to reposition the brand in a new television campaign through TBWA/London. The butler, based on PG Wodehouse's immortal gentleman's...

New start-up plans to put digital at the heart of ad strategy.(Joanna Baldwin, Gary Lockton to form Seriously, digital communications agency)(Brief Article)
April 4, 2003... Joanna Baldwin, the Publicis network's former global new-business chief, is teaming up with Gary Lockton, the co-founder of the now defunct Deepgroup, to form a digital communications agency. The pair said their venture, to be called...

Paramount runs anti-Euro spot.(Paramount Comedy Channel promoting Time Gentleman Please comedy series)(Brief Article)
April 4, 2003... Paramount Comedy Channel is using an anti-Euro sing-a-long set in a British pub to promote the comedy series Time Gentleman Please in a television campaign through Farm. The commercial for the show features the comedian Al Murray, made...

William Morrison in return to BDH TBWA after six-year break.(Brief Article)
April 4, 2003... William Morrison, the fifth largest supermarket chain in the UK, is returning its pounds 8 million account to BDH/TBWA six years after splitting with the Manchester shop. Morrisons decided to renew its relationship with BDH after a contest...

Jackson returns for Barclays work.(Samuel L Jackson, actor, Barclays Bank PLC fluent in finance campaign )(Brief Article)
April 4, 2003... The Hollywood actor Samuel L Jackson is returning to front the latest phase of Barclays' 'fluent in finance' campaign as the bank looks to create greater unity among its marketing disciplines. The mainstay of the initiative will be three...

AMV restructures its client services after Tanqueray quits job.(Abbott Mead Vickers/BBDO Ltd., Clive Tanqueray, client services director, departs)(Brief Article)
April 4, 2003... Abbott Mead Vickers BBDO has restructured its client services department following the departure of the agency's client services director, Clive Tanqueray. Under the new set-up, Tanqueray will not be directly replaced. Instead, the...

DLKW uses nursery rhyme for FT Budget ads.(Delaney Lund Knox Warren and Partners, Financial Times Ltd. campaign promoting Special Budget Edition )(Brief Article)
April 4, 2003... The Financial Times is using Tony Blair, Gordon Brown, and an altered version of the nursery rhyme 'there's a hole in my bucket', in a campaign to promote its Special Budget Edition on 10 April, which is traditionally the paper's...

Euro RSCG continues Boost campaign.(Euro RSCG Wnek Gosper, Cadbury Trebor Bassett advertising for Boost Guarana)(Brief Article)
April 4, 2003... Cadbury Trebor Bassett is launching its second burst of advertising for Boost Guarana, which is leading the company's entry into the expanding energy confectionery market. Euro RSCG Wnek Gosper has produced the TV and radio campaign, which...

Government plans shock approach in binge-drinking ads.(United Kingdom shock advertisements)(Brief Article)
April 4, 2003... The Government is considering plans for a hard-hitting campaign aimed at reducing 'binge drinking' by young people, modelled on the shock tactics used in its drink-driving ads. The move follows research by the Home Office which suggests...

W&K London TV spots to support Nike events.(Wieden and Kennedy London, Nike Inc., Stickman campaign)
April 4, 2003... Wieden & Kennedy London is to unveil a series of television spots for Nike in an extension of its Stickman campaign as the sports brand launches a nationwide initiative to find the best freestyler in the UK. W&K London will produce nine TV...

WCRS's multimedia ads aim for Danish bacon profile boost.(WCRS Group PLC, Danish Bacon and Meat Council multi-media campaign )(Brief Article)
April 4, 2003... WCRS has created a multi-media campaign for the Danish Bacon and Meat Council, which is set to break nationwide next week. The work will run for six months and will urge customers to 'look for the sizzle' by explaining how they can identify...

Rocket wins pitch to handle media work for Adnams brewery.(Adnams and Company PLC)(Brief Article)
April 4, 2003... Adnams, the Suffolk-based brewery, has appointed Rocket to handle its media account as part of its plans to expand into a national brand. The agency won the business after a pitch against a number of undisclosed shops. It is not known if...

MCBD lands UK Accantia brief to relaunch Simple product range.(Miles Calcraft Briginshaw Duffy, Accantia Health and Beauty Ltd., Simple skincare products)(Brief Article)
April 4, 2003... Miles Calcraft Briginshaw Duffy has been handed the pounds 1.5 million UK brief from Accantia Health & Beauty to relaunch its Simple skincare products. MCBD won the account after Accantia asked it to pitch a strategic idea. It is not...

T-Mobile ads highlight data services offering.(T-Mobile UK, Saatchi and Saatchi Worldwide)
April 4, 2003... Saatchi & Saatchi's launch campaign for T-Mobile's new data services brand, t-zones, features a street full of people having a pillow fight, and a couple snogging in an airport. The two 30-second spots form the backbone of the pan-European...

Veet launches new name via TV spot.(Brief Article)
April 4, 2003... J. Walter Thompson is launching the first brand-building campaign for Reckitt Benckiser's recently renamed depilatory brand, Veet. The global campaign, which breaks next week, will be JWT's first work for the leading hair-removal brand -...

Kotex TV and press spots continue use of animated red dot.(Brief Article)
April 4, 2003... Ogilvy & Mather has unveiled a national campaign for Kotex extending the 'red dot' theme created for the sanpro brand's relaunch three years ago. Kotex was relaunched globally in 2000 in a bid to become more relevant and approachable. ...

Karmarama kicks off a second round of shlomping ads for Ikea.(Brief Article)
April 4, 2003... Karmarama is launching a new burst of television and press activity to support Ikea's 'shlomping' lifestyle positioning. The campaign is the second phase of the furniture retailer's 'shlomping' drive, which was introduced by Karmarama as a...

CNBC Europe set to fight ITC over ruling on EU-funded show.(Brief Article)
April 4, 2003... CNBC Europe has vowed to continue its fight against the Independent Television Commission after the regulatory body upheld a ruling that it was wrong to broadcast a series, funded in part by the European Union, about the introduction of the...

BUSINESS PERFORMANCE LEAGUE: 4 April.(Illustration)
April 4, 2003... Rank Rank Agency Total Total Net this last billings billings billings week week gained lost gained ...

MEDIA PERFORMANCE LEAGUE: 4 April.(total billings data)(Brief Article)(Illustration)
April 4, 2003... Rank Rank Agency Total Total Net this last billings billings billings week week gained lost gained ...

MEDIA FORUM: Are multinational outdoor media deals the future?
April 4, 2003... Is outdoor the first multinational cross-border medium? And what implications will this have for the industry's structure? Alasdair Reid asks. The marketing department at Masterfoods has been absolutely flabbergasted at the level of...

MEDIA: THE PLANMAN - AN EXPERT'S VIEW. The Planman's glossy and slick but too implausible to be more than a one-off.
April 4, 2003... The pilot of The Planman: so, has ITV found Robbie Coltrane another vehicle to recreate his success in Cracker? On paper, it's got the potential - Coltrane as a Glasgow barrister who believes he can plan the perfect robbery, unlike his clients....

MEDIA CHOICE: Glen Mutel, a reporter at Campaign, picks the launch of Sony Ericsson's P800 smart phone to the business community, through Mediaedge:cia.(Brief Article)
April 4, 2003... 'Although there's nothing new about coverwraps, it is always nice to see them done professionally and with obvious forethought. 'This effort from Sony Ericsson targets the P800 smartphone at readers of The Economist. The front page of the...

MEDIA HEADLINER: Quiet determination puts IPC veteran into the driving seat.(Sylvia Auton appointed chief executive)
April 4, 2003... The appointment of Sylvia Auton has raised eyebrows everywhere. Judging by the reaction, had it not been for the discovery of John Major's dalliance with Edwina Currie, the appointment of Sylvia Auton as chief executive of IPC would have...

MEDIA PERSPECTIVE: Media sales is an unlikely route into a creative agency.
April 4, 2003... Having embedded people on the ground seems to be in vogue at the moment, so it was no great surprise to learn that another creative agency had employed someone from media to run an in-house operation. After all, the agency concerned - Soul...

NEW MEDIA: SPOTLIGHT ON ONLINE AD FORMATS - Is innovation enough to keep ad revenue rising on the net?
April 4, 2003... Are novelty rich-media ads more or less irritating than banners? If you've spent even a moderate amount of time on the internet recently, the chances are you've been getting pretty sick of 3. Especially a chunky grey graphic of the numeral...

NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY.(advertising expenditures for October-December 2002; awareness ranking)(Brief Article)(Illustration)
April 4, 2003... Rank Site Agency/Media Adspend Aware- Oct-Dec ness pounds (%) 1 Orange ...

NEW MEDIA: WEB WATCH - LIFESTYLE SITES.(listing with address and latest monthly page impressoins)(Brief Article)(Illustration)
April 4, 2003... Rank Site Address Latest monthly page impressions (millions) 1 FHM fhm.co.uk 45.6 2 Girland ...

CLOSE-UP: NEWSMAKER - SIMON THOMPSON. Honda's man pits his brand against the very best.
April 4, 2003... New Accord ad reveals the vision of Simon Thompson. Mark Sweney investigates. Simon Thompson, Honda's marketing director, has a habit of intimidating people. It isn't something he does intentionally. It's just that he is very direct, a...

CLOSE-UP: ON THE CAMPAIGN COUCH...WITH JB.
April 4, 2003... Q: Do you think that taking media salespeople out to foreign climes on grand piss-ups is a legitimate use of a training budget? I only ask because I'm not sure whether to organise one or spend the cash sending everyone on PowerPoint courses....

CLOSE-UP: LIVE ISSUE - DRTV. DRTV advertising needs higher creative standards.(direct response television advertising)
April 4, 2003... Why should such a useful medium have such a bad reputation? Over the past decade, the DRTV commercial has established itself as a regular fixture of TV schedules. Anyone who's ever been sick or out of work and forced to watch daytime TV...

CLOSE-UP: BOOK REVIEW - MORE BULLMORE. Humour and intellectual brio result in a unique anthology.(Book Review)
April 4, 2003... Simon Clemmow reviews a book of Jeremy Bullmore's articles and presentations. There are two kinds of books about advertising. One is the kind that tells you what advertising is, how to do it, measure it and so on. For my money,...

CLOSE-UP: LIVE ISSUE - HOOPER GALTON A gold award may put this agency firmly on adland's radar. Jenny Watts reports.
April 4, 2003... Hooper Galton. Not really an agency name automatically associated with fellow independent start ups Mother, Clemmow Hornby Inge or Miles Calcraft Briginshaw Duffy. But the shop, unknown to much of adland, surprised everyone by scooping gold at...

EDITORIAL: Barker and Leeves must heed history.(Larry Barker, Paul Leeves to set up as creative independents)(Editorial)
April 4, 2003... It's hard to escape a feeling of deja vu at the news that the long-serving creatives Larry Barker and Paul Leeves are setting up together as creative independents. The pair certainly have grand ambitions. Not for them the life of the creative...

EDITORIAL: W&K's perfectionism will end in awards.(Wieden & Kennedy London)(Brief Article)(Editorial)
April 4, 2003... How ironic an ad for Honda that proclaims 'Isn't it nice when things just work' should need 606 takes to get right. Equally nice to predict Wieden & Kennedy London's quest for perfection will win it a sack of awards this year.

OPINION: Mills on ... McDonald's.(ads tout welfare of chickens)
April 4, 2003... It's at times like these that consumers prefer the comfort of the familiar and the unchanging. And that includes McDonald's ads which might feature one or more of the following: 99p offers, burgers, buns, French fries, milkshakes, toys from the...

OPINION: Stuart Elliott in America.(advertising and war)
April 4, 2003... One of the most popular weapons in the advertising arsenal is borrowed interest, using someone or something more familiar than the product to pitch in on the pitching. But how appropriate is it if what's being appropriated is not a famous face...

THE CAMPAIGN ESSAY: The Not So Super Groups.(marketing services supergroups)
April 4, 2003... Gloomy talk over the future of the marketing services giants is not unfounded. They must refocus on client rather than shareholder value if they want to avoid disintegration, Rupert Howell argues. It was Mark Twain who joked that rumours of...

SPORTS MARKETING: The Right Sport - How do you determine which sport is suitable to advertise your brand around?
April 4, 2003... Andy Fry weighs up the different options available, from football and rugby to cricket and golf. There's much more to sports marketing than just buying TV airtime. In BBC-aired football matches, for example, brands on shirts such as O2 for...