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Campaign back issues
ITV Picks Hometown for Catch-Up TV Brief
November 2, 2012... ITV has handed the start-up Hometown a place on its advertising roster. The agency has been briefed initially with delivering a campaign to drive usage of the broadcaster's catch-up service, ITV Player. However, it will also work alongside ITV's in-house creative resource, ITV Creative,...
London Eye in Talks with Agencies Ahead of Ad Push
November 2, 2012... The EDF Energy London Eye is looking for an agency to create a 2013 campaign. The attraction, which is owned by Merlin Entertainments Group, has approached agencies directly to invite them to pitch for the business. The process is led by Dragan Dimov, the marketing manager at the London...
Flint Tipped as Next Yahoo! Sales Director
November 2, 2012... Yahoo! is understood to be in advanced talks with Stuart Flint, the sales director at Virgin Media Digital Sales, over the role of UK and Ireland sales director. Industry sources said that Flint is the preferred candidate for the post, which will report to James Wildman, Yahoo!'s UK managing...
Ferrero Calls Tic Tac Ad Pitch
November 2, 2012... Confectionery brand opens talks with agencies over UK advertising account. Ferrero is looking for an agency to handle UK advertising for its Tic Tac brand. The confectionery company has been in contact with agencies to invite them to pitch for the business in a process handled through The...
Lloyds Gears Up for Digital Roster Boost
November 2, 2012... Lloyds Banking Group has called a review of its digital business as it looks to beef up its roster. The bank is understood to be investing larger spend in digital channels in the coming year and, as a result, is looking to boost the number of digital shops it works with. LBi, which has...