Campaign articles

Recent articles from Campaign

Hertz calls pounds 10m pan-Euro media pitch.(Hertz Europe Ltd.)(Brief article)
April 27, 2012... Hertz is reviewing its estimated pounds 10 million pan-European media planning and buying account. The car-rental company has issued RFIs via the marketing strategist Procurian and agencies have been invited to submit initial information online. Initiative, the incumbent, won the account...

Digital shops vie for Virgin Media brief.(Brief article)
April 27, 2012... Virgin Media's business arm has called a review of its digital account as it looks to consolidate into one agency. Virgin Media Business, which brought together the NTL and Telewest brands before being renamed in 2010, has contacted agencies ahead of a pitch for the business. The brand...

RBS consolidates digital into M&C Saatchi.(Royal Bank of Scotland PLC)(Brief article)
April 27, 2012... The Royal Bank of Scotland Group has consolidated its digital creative account for NatWest and its main consumer banking brands into its above-the-line agency, M&C Saatchi. The agency captured the account after a competitive pitch against RBS's digital roster agencies and will now handle...

Npower kicks off pounds 9m review.(Brief article)
April 27, 2012... Roster agencies on alert as energy company launches creative and media pitches. Npower has called a review of its pounds 9 million creative and media accounts. The energy company has placed its roster of communications agencies on notice, with a view to holding a pitch, which will be open...

Agencies line up for LV= digital account.(Liverpool Victoria)(Brief article)
April 27, 2012... LV=, the insurance brand, is holding a review of its digital marketing account, currently held by Harvest Digital. The appointed agency will be responsible for all of LV='s digital marketing services, including e-mail marketing, search engine optimisation, digital creative, social media and...