PR Week (UK) articles from September 2005

PR Week (UK) archives from September 2005

Sawday bags top PR role at Yahoo!(David Sawday joins Yahoo! Europe)(Brief Article)
September 2, 2005... Yahoo! has taken on ex-Big Food Group PR chief David Sawday as European. director of corporate comms as the battle for ad revenue and corporate customers hots up between the big internet service providers. With rivals MSN and Google...

SwitchCo hires Freuds for digital switch.(Freud Communications)(Brief Article)
September 2, 2005... Freud Communications has been handed the prodigious task of publicising Britain's switch from analogue to digital. SwitchCo, the Government-backed body made up of public service broadcasters and the TV supply chain, has called in Freuds to...

Govt set to confront student fees furore.(United Kingdom. Department for Education and Employment)(Brief Article)
September 2, 2005... The Government has drafted in Consolidated Communications to counter criticism of university top-up fees, due to kick in next year. The Department for Education & Skills is believed to be paying Consolidated pounds 125,000 for the brief....

Hurricane leaves information void.(Hurricane Katrina, 2005)(Brief Article)
September 2, 2005... The severity of this week's US hurricane has left UK PROs bereft of information for travel journalists. Hundreds of people are feared dead across Mississippi, and New Orleans in Louisiana is badly flooded. David Nicholson, director at...

Tourism New Zealand parts ways with Saltmarsh.(Saltmarsh Partnership)(Brief Article)
September 2, 2005... Tourism New Zealand (TNZ) has dropped The Saltmarsh Partnership, its agency for the past six years, as it attempts to attract a specific type of visitor. It has hired Travel PR to target what it calls 'interactive travellers' - those who...

Barclays hires Whitehead for corporate affairs role.(Stephen Whitehead appointed)(Brief Article)
September 2, 2005... Barclays, the UK's third-largest bank, has snapped up former Allied Domecq comms chief Stephen Whitehead to be its director of corporate and external affairs. As well as PR, he will also take charge of Barclays' corporate responsibility...

Outside takes on Makosi's image.(Outside Organisation)(Brief Article)
September 2, 2005... Makosi - the Big Brother 6 contestant who has hit headlines via an apparent Aids scare and deportation threat - is using The Outside Organisation to handle her PR. Outside is aiming to manage the Zimbabwean's media profile to enable agent...

SeaFrance reviews comms for 'superferry' service.(contracts with BGB Communications )(Brief Article)
September 2, 2005... Cross-Channel ferry operator SeaFrance is poised to review its PR account with a view to luring passengers onto its new 'Berlioz' superferry. SeaFrance faces intense competition from low-cost airlines and Eurostar. The move threatens...

Pret ups stakes in high-street battle.(Pret a Manger contracts with Foxmurphy)(Brief Article)
September 2, 2005... Sandwich chain Pret a Manger is stepping up PR activity to counter stiff competition from other high street brands offering similarly-priced lunch fare. Challenges from rival chains such as London-based EAT - whose MD Niall MacArthur has...

Opodo to stage corporate pitch.(Amadeus's acquisition)(Brief Article)
September 2, 2005... Online travel agent Opodo has unveiled a restructure of pan-European communications, following Spanish travel tech firm Amadeus's acquisition of the business in March. The company is to appoint a European corporate agency to co-ordinate PR...

Hotel rivals team up in new venture.(Leslie McGibbon and Andy Collingridge quits Hilton International and InterContinental Hotels)(Brief Article)
September 2, 2005... Comms bosses at rival chains Hilton International and InterContinental Hotels have quit simultaneously to launch their own PR agency - with InterContinental as their first client. Leslie McGibbon has left his role as InterContinental...

Pfizer in major bid to boost community ties.(Judith Luker appointed)(Brief Article)
September 2, 2005... Pfizer, the world's biggest drugs firm, has hired Judith Luker as its first UK head of corporate responsibility (CR). The appointment is designed to boost its relationships with, and reputation among, UK audiences such as the NHS,...

WS wins MessageLabs Europe job.(Weber Shandwick International)(Brief Article)
September 2, 2005... Anti-computer virus company MessageLabs has hired Weber Shandwick to handle PR across Europe and parted company with EMEA PR manager Ilke Kaufmann. Kaufmann, who co-ordinated the pitch (PRWeek, 8 July), is believed to have left last month...

News Brief: Chief press officer leaves Chelsea FC.
September 2, 2005... Football - Chelsea FC chief press officer Helen Wood left the club last week. Wood, who joined the London club from Uefa's media team, was unavailable for comment as PRWeek went to press.

News Brief: Garmin hires Custard PR.
September 2, 2005... Consumer - Satellite navigation company Garmin has hired Custard PR to build its profile and wrest control of the market from rival brands Tom Tom and Navman.

News Brief: Inclarity reviews PR account.
September 2, 2005... Tech - Broadband telephony, voice and data infrastructure company Inclarity is reviewing its PR account just six months after bringing in Banner PR. Sales and marketing director Peter Beaumont, who joined six weeks ago, said he was in talks...

News Brief: Appointment at Cardiff International Airport.
September 2, 2005... Travel - Cardiff International Airport has appointed Peter Phillips as its first head of marketing and comms. Phillips, who runs the European Airlines Association's publishing arm, joins on 17 October.

News Brief: Schroders uses Hill & Knowlton for media handling.
September 2, 2005... Corporate - Asset management firm Schroders is using Hill & Knowlton to train global spokespeople in media handling. The brief is for more than 20 countries outside the UK.

News Brief: Lexis PR to promote eBay Motors.
September 2, 2005... Consumer - Lexis PR has emerged triumphant from the competitive pitch to promote eBay Motors (PRWeek, 1 July). The agency replaces motoring specialist Waterson Communications.

News Brief: Appointment at Time magazine.
September 2, 2005... Media - Emma Gilpin has been promoted from international PR director to international comms director at Time magazine. She takes on additional responsibilities for Time's sponsorship and event management across EMEA.

News Brief: Zebra Technologies hires Lewis Communications.
September 2, 2005... Tech - Barcode and labelling company Zebra Technologies has hired Lewis Communications following a three-way pitch. Golin Harris and Nick Spencer PR also pitched for the pounds 150,000 account, which was previously held by Fox Parrack Hirsch...

Firefly secures Activision brief.(Brief Article)
September 2, 2005... Video games maker Activision has parted company with Kazoo Communications, following its appointment by rival Sega, and hired Firefly for consumer PR ahead of the Christmas marketing assault. Kazoo worked for Activision, which makes the...

Ongame looks for edge in gaming.(Brief Article)
September 2, 2005... Ongame, the world's third largest online gaming firm, has drafted in Mantra PR to raise its profile in the booming internet gaming market. The firm gets a third of its revenue from its gaming platform PokerNetwork. Ongame...

Borkowski and Revolver hired as RHM 'roster' shops.(Brief Article)
September 2, 2005... RHM, the food giant behind brands including Hovis, Mr Kipling and Bisto, is to split its consumer and trade work between Revolver Communications and Borkowski. The agencies emerged triumphant in the aftermath of a two-stage competitive...

Asda claims top spot in the battle of the stores.(Brief Article)
September 2, 2005... Asda clinched top spot in this week's Reputation Monitor, with its pledge of pounds 130m of price cuts in the ongoing supermarket war. Tesco came third after financial services group Standard Life, reported to be forming a board to promote...

Electrolux set to revive Flymo lawnmower brand.
September 2, 2005... Electrolux has hired Golley Slater to handle pan-European PR for its Flymo lawnmower brand, ahead of an aggressive marketing drive. PR for the brand was previously handled in-house from offices in Brussels and Scandinavia. The company...

ICO warning over fake data scam.(Information Commissioner's Office )(Brief Article)
September 2, 2005... Fake data protection agencies have been threatening PR companies, demanding that they pay up to pounds 135 to register under the Data Protection Act (DPA), said the Information Commissioner's Office (ICO). Posing as official government...

UAE airline hands global job to F-H.(Fleishman-Hillard)(Brief Article)
September 2, 2005... United Arab Emirates national carrier Etihad Airways has awarded its global PR account to Fleishman-Hillard. F-H will jointly run a pounds 56m integrated marketing and PR account from its London office, with sister Omnicom advertising...

Red put on alert as Braun reviews UK PR strategy.(electrical appliance)(Brief Article)
September 2, 2005... Electrical appliance brand Braun has put its UK PR account, currently managed by The Red Consultancy, up for grabs. The Gillette-owned German manufacturer has sounded out agencies with a view to holding a pitch within weeks. Braun business...

Honor picked as Communique MD.(Communique appointed Neil Honor )(Brief Article)
September 2, 2005... Manchester-headquartered agency Communique has hired Neil Honor as MD. Honor joins from Kaizo Barclay Stratton, where he headed its Nestle account. Two weeks ago, it emerged that Communique's London office launch boss, Chris Wood, had...

Public Sector: West Middx Hospital calls review.(West Middlesex University Hospital)(Brief Article)
September 2, 2005... West Middlesex University Hospital is reviewing its PR, threatening nine-year incumbent ACB Communication's hold on the account. ACB - formerly Christow - has seen off two reviews in the past nine years, and is up against at least three...

Public Sector: Islington hunts chief as McCabe departs.(Mike McCabe of Islington Council )(Brief Article)
September 2, 2005... Islington Council is searching for a comms chief following Mike McCabe's decision to leave to set up his own consultancy. McCabe will part company with the council on 16 September after three years as assistant director of customer focus,...

Public Sector: Kit to aid smaller firms for tenders.(Brief Article)
September 2, 2005... A toolkit to help agencies tender for public sector PR contracts has been launched. Masterminded by journalist and PR consultant Catherine Tomic, Infobrokers is a web-based tool that guides suppliers through the tendering process and lists...

Public Sector: 'Back to basics' EC drive looms.(Brief Article)
September 2, 2005... The European Commission is trying to communicate better with residents in member states after its own research showed voters are 'disconnected' from the EU. It has re-written its comms strategy in a bid to explain in lay terms how the EU...

Public Sector: Road safety.(Blackpool Council )(Brief Article)
September 2, 2005... Blackpool Council is raising road safety awareness via a light-hearted campaign that asks 'Are you wearing clean underwear?' It is targeting deprived communities that Department for Transport campaigns fail to reach, as well as the 11m...

Public Sector Brief: LGA writes to council chief executives.(Local Government Association)(Brief Article)
September 2, 2005... LGA - The Local Government Association (LGA) has written to all council chief executives in England and Wales asking them to back the Reputation Project. The campaign to overhaul the image of local government is calling for councils to carry...

Public Sector Brief: New position at Huddersfield University.
September 2, 2005... Huddersfield - Huddersfield University is hunting for its first director of marketing and communications. The holder of the position will report to vice-chancellor Professor Tim Boatswain.

Public Sector Brief: Canterbury City Council to host workshop.
September 2, 2005... Canterbury - Canterbury City Council is hosting a branding workshop for PR, marketing and design professionals in the public sector following the overhaul of its own branding. The 'building a brand new reputation' workshop takes place on 12...

Public Sector Brief: Visit London launches campaign.
September 2, 2005... London - Visit London has launched a multi-million pound campaign to attract visitors to the capital in the autumn entitled 'Everyone's London'. Opening and closing with festivals in Oxford Street and Regent Street, the campaign will feature a...

Public Sector Brief: Local authorities sign up to National Land Information Service.(Brief Article)
September 2, 2005... Property - All but 27 local authorities have signed up to the National Land Information Service, an online information source that speeds up the legal process for people who are buying and selling property. The service, designed by the...

Public Sector Brief: New campaign by Welsh Development Agency.
September 2, 2005... Wales - The Welsh Development Agency is encouraging more Welsh people to start their own businesses in a new campaign. It features a series of retro-style billboard adverts using tongue-in-cheek Welsh characters.

Public Sector Brief: Email Bulletin.
September 2, 2005... Sign up to PRWeek's Public Sector Email Bulletin at www.prweek.com/emails for exclusive weekly comment from industry experts. This week, Richard Peel talks about the Comprehensive Performance Assessments of fire and rescue authorities across...

Public Sector Brief: Police adopt anti-drink spiking tool.(Brief Article)
September 2, 2005... Essex - Police as far away as Australia, Botswana and Iceland have adopted Essex Police's anti-drink spiking tool. SPIKE, the anti-drink-spiking hedgehog, was originally launched in 2002 and is designed to be hung on the side of a drinker's...

Voluntary Sector: National Trust in recycling move.(teamed with Office Green Technologies)(Brief Article)
September 2, 2005... The National Trust is calling on people to recycle old mobile phones and used printer cartridges in a bid to raise funds for conservation work. The charity is also tackling the environmental threat posed by the UK's 'disposable society' by...

Voluntary Sector: RNIB shuns 'trick or treat' for Hallowe'en campaign.(Royal National Institute for the Blind)(Brief Article)
September 2, 2005... The Royal National Institute for the Blind is to run a Hallowe'en campaign around 'fun and safe' activities for children, disassociating it from the 'intimidating' practice of trick or treating. It has signed up supermarket chain Asda and...

Voluntary Sector: Stroke Association's Vines takes NCH comms role.(Brief Article)
September 2, 2005... Children's charity NCH has lured Stroke Association deputy director of comms Gregg Vines to head up its PR and media team. His appointment is part of a recruitment drive instigated by new chief exec Claire Tickell, who took control in...

Voluntary Sector: Cartoon auction for blind charity.(National Library of the Blind )(Brief Article)
September 2, 2005... Crime fighting cartoon rodent DangerMouse is to feature alongside Bagpuss in a charity auction hosted by the National Library of the Blind (NLB). The auction, which aims to raise around pounds 50,000, is part of a wider campaign to raise...

Voluntary Sector: Human tissue research goes public.
September 2, 2005... A coalition of not-for-profit organisations that promotes alternatives to animal experimentation is targeting the general public for the first time. Focus on Alternatives (FoA) previously focused on the scientific community, but is now...

Voluntary Sector: Pinkie promotion.(Cancer Research UK with Madame Tussauds )(Brief Article)
September 2, 2005... Cancer Research UK has joined forces with waxwork museum Madame Tussauds to help promote its Breast Cancer Awareness Month in October. The charity's 'pinkie ring' was launched earlier in the year in a bid to add an extra dimension to the...

Public Affairs: Hansard launches PA masterclasses.(Hansard Society)(Brief Article)
September 2, 2005... The Hansard Society is to run a series of 'masterclasses' aimed at campaigning groups who want to understand the political process and communicate more effectively with policy makers. 'Politics and Parliament' provides a general overview of...

Public Affairs: John to exit Upstream for PepsiCo UK lobbying role.(Steve John)(Brief Article)
September 2, 2005... Steve John, managing director of government affairs agency Upstream, is quitting to become PepsiCo's top lobbyist in the UK. He joins the soft drink and snack food giant as it tries to discourage the Government from imposing a ban on...

Public Affairs: Cancer Research UK hires Shinkwin.(Cancer Research UK)(appointments)(Brief Article)
September 2, 2005... Cancer Research UK has hired Macmillan Cancer Relief's parliamentary affairs manager Kevin Shinkwin to spearhead its mission to make all UK workplaces smoke-free. Shinkwin has joined in the role of cancer campaigns manager, with...

Public Affairs: APCO nets PM's special adviser Murphy.(APCO Worldwide appoints Darren Murphy)(Brief Article)
September 2, 2005... APCO has lured Darren Murphy, special adviser to the Prime Minister on strategic political communications, to join it as a director in its London office. The hire marks a significant coup for APCO. Murphy has worked at Number 10 for the...

Public Affairs: Groups target EU on sugar reform.(european union)(Brief Article)
September 2, 2005... The Royal Society for the Protection of Birds, WWF and Oxfam have joined forces to demand the EU reforms its sugar regime to the benefit of poor farmers and the environment. The trio are lobbying environment minister Margaret Beckett ahead...

Public Affairs: FH makes PA duo board directors.(Fishburn Hedges appoints Lucy Burns and Lee Whitehead )(Brief Article)
September 2, 2005... Fishburn Hedges has promoted public affairs associate directors Lucy Burns and Lee Whitehead to the board. The move sees the pair take more responsibility for running and managing the PA practice, said head of PA Graham McMillan, alongside...

Healthcare: Red Door secures brief for Roche's MabThera.(Red Door Communications Ltd.)(Roche Holding Ltd.)(Brief Article)
September 2, 2005... Drugs giant Roche has called in Red Door Communications to handle a UK pre-launch campaign to promote its MabThera drug as a rheumatoid arthritis treatment. A licence is expected to be granted for MabThera - an established treatment for...

Healthcare: Tjugum departs Ogilvy for WS job.(Brian Tjugum quits Ogilvy PR Worldwide to join Weber Shandwick )(Brief Article)
September 2, 2005... Brian Tjugum has quit Ogilvy PR Worldwide to join Weber Shandwick as director in its healthcare division, part of a hiring spree by WS. Tjugum joins next month from an associate director position at Ogilvy. John Lotspiech has also left...

Healthcare: Kan joins Edelman to head UK health team.(Mike Kan )(Brief Article)
September 2, 2005... Edelman has lured former Hill & Knowlton UK healthcare boss Mike Kan back to London as managing director, UK healthcare. The move follows the surprise departure of Edelman joint CEO and healthcare director Nigel Breakwell (PRWeek, 17 June)....

Healthcare: Biopharma body drafts in first comms agency.(Ethical Medicines Industry Group enters into marketing contract with Ash Communications Healthcare )(Brief Article)
September 2, 2005... The Ethical Medicines Industry Group (EMIG) has brought in its first PR agency, as it looks to more aggressively champion its members' contribution to UK healthcare provision. Ash Communications Healthcare has secured a contract to promote...

Healthcare: At a glance - MSD prepares itself for UK lawsuits over Vioxx.
September 2, 2005... We're taking about the Vioxx withdrawal fallout, aren't we? Indeed. Lawyers are looking at the possibility of lawsuits in US courts on behalf of UK residents who took arthritis and acute pain product Vioxx. It is believed that almost...

City & Corporate: CMS nabs chief from Freshfields.(appointments)(Brief Article)
September 2, 2005... European law firm CMS Cameron McKenna has poached magic circle rival Freshfields Bruckhaus Deringer's financial services PR manager Graham Taylor. Taylor, who has been at Freshfields for three years, took over as the firm's head of PR last...

City & Corporate: FD keeps top staff in Westhill buyout.
September 2, 2005... NEW YORK: Financial Dynamics has bought business consulting firm Westhill Partners. FD's US CEO Declan Kelly said 'a whole institute' of Westhill's clients had agreed to transfer as a result of the acquisition, through which FD will set up...

City & Corporate: Ultimate seeks financial comms shop after coup.(contracts)
September 2, 2005... The North-East bar and nightclub owner Ultimate Leisure is to hire a financial comms agency after a boardroom takeover last month. Former Yates CEO Mark Jones, who was installed as chairman of Ultimate last month, told PRWeek that he would...

City & Corporate: Tsakos drops GCI for Cubitt in IR revamp.(Tsakos Energy Navigation)(Brief Article)
September 2, 2005... New York stock exchange-listed tanker owner Tsakos Energy Navigation has ditched GCI as its US investor relations adviser and signed up Cubitt Consulting to a global IR brief. The company, which last month reported a 28.6 per cent rise in...

City & Corporate: Strong growth for WPP comms arms.(Brief Article)
September 2, 2005... Global marcoms group WPP has reported a 38 per cent jump in pre-tax profits to more than pounds 221m for its 2005 interim results. The group's PR and PA businesses, which include Hill & Knowlton, Ogilvy PR and Finsbury reported a 15 per...

City & Corporate: RNS shows rise in PIP market share.(Regulatory News Service)(primary information provider)(Brief Article)
September 2, 2005... The London Stock Exchange's Regulatory News Service has bolstered its dominance of the regulatory announcement market, increasing its share by more than four per cent, according to a market survey by Knowledge Technology Solutions. RNS...

City & Corporate: Robinson hires Cubitt for Rentokil bid.
September 2, 2005... Former Granada chairman Sir Gerry Robinson has briefed Cubitt Consulting as he considers a bid for hygiene firm Rentokil Initial. Cubitt director Michael Henman is advising Robinson's buy-out vehicle Raphoe Management, which said on 22...

City & Corporate: City agencies in fight for French pensions contract.
September 2, 2005... PARIS: Five City firms are battling it out to handle PR for the manager of more than pounds 12.9bn of French state pension assets. Fonds de Reserve pour les Retraites (FRR) is believed to have shortlisted the five agencies for advice on...

City & Corporate: Fund manager Pimco brings in Penrose.
September 2, 2005... Pacific Investment Management Company (Pimco), the world's largest active bond fund manager, has taken on Penrose Financial, ending a five-year relationship with WMC Communications. Pimco head of marcoms Anne Fairchild Jones said the...

City & Corporate: Why the customer is not always right.
September 2, 2005... Every year, MORI polls financial journalists about their attitude to companies and plots the link between familiarity and favourability. Generally, the more familiar people are with a business the better they like it. Now MORI has come up...

Media Relations: 2 Minutes with ... Dave Woods Editor, Poker Player.(interview)(Brief Article)(Interview)
September 2, 2005... Before it hits the shops on 22 September, tell us where the idea for PokerPlayer came from. There's been a massive explosion in interest in poker over the last two years - especially in the last year, where UK player numbers have doubled -...

Media Relations: What the Papers say.(Brief Article)
September 2, 2005... Rentokil bid leads to scathing press Phoney war or 'one of the most aggressively personal takeover bid battles in recent years' (Sunday Times, 28 August)? Sir Gerry Robinson's intended bid for Rentokil woke up the August City pages, but...

Media Relations: Contact book update.(appointments)
September 2, 2005... PRESS The Times is revamping its daily supplement T2. To be relaunched as Times2, the section will increase pagination and will contain themed daily sections, including health, style and men, running throughout the week. The paper's editor...

Media Analysis: Strategies to wake up the nation.
September 2, 2005... Competition between the breakfast TV shows is fierce, so PROs must follow the news agenda carefully and prepare a complete package to appeal to producers. Alex Black examines the opportunities for coverage. Every weekday morning, millions...

News Analysis: Press offices weigh up the enemy.
September 2, 2005... The Department of Health has disclosed details of the 'slant' taken by publications and reporters covering the NHS. Tom Williams examines how organisations track and respond to journalists deemed to be 'hostile'. The Department of Health...

Profile: Eye of the storm - Dick Fedorcio, director of public affairs and corporate comms, Metropolitan Police.
September 2, 2005... Dick Fedorcio relaxes into his comfy office sofa and talks candidly about the recent bomb attacks on London. The Metropolitan Police's chief communicator is sitting beside a pile of newspapers calling for the resignation of his immediate...

Opinion: Speak up or fall prey to the regulators.
September 2, 2005... Poor Sir Rod Eddington. Just when he was about to board the plane back to Australia with his 'job done' certificate from British Airways, a major summer dispute threatens to tarnish his legacy. He leaves a company no longer in danger of...

Opinion: Just not cricket as Clarke spins Cameron.
September 2, 2005... As a record number of us caught the rare sight of England beating the Aussies at cricket last Sunday, the cameraman trained his sights from the usual fancy dress nutters to Tory leadership hopeful Kenneth Clarke. The former Chancellor was...

Opinion: Leader - Gender balance will come with maturity.(public relations industry's role in UK economy)(Brief Article)
September 2, 2005... The PR industry is unique in the UK economy in the sense that the people it employs are predominantly highly educated women. And this is likely to continue for the foreseeable future; our feature this week reveals that 83 per cent of students...

Opinion: My Best Hire.(Ben Turner of The Television Consultancy)(Brief Article)
September 2, 2005... Marc de Leuw, joint MD of The Television Consultancy, on the 'visionary' Ben Turner. We hired Ben Turner in June 1999 as the fourth member of our broadcast PR firm. Ben was fresh out of university with a philosophy degree, but we employed...

Management: Where are all the men?
September 2, 2005... The ratio of women to men in PR is seriously unbalanced. But is that necessarily a bad thing? Helen Gregory investigates. It was four years ago that Burson-Marsteller chairman Harold Burson startled his audience at a US conference by...

Campaigns: Crisis Management - Army opens up with recruit welfare report.
September 2, 2005... Campaign: Publication of report on the MOD Duty of Care of new recruits Client: ALI (Adult Learning Inspectorate) PR Team: In house with support from Razor PR and Luther Pendragon Budget: pounds 10,000 for the event and the PR support...

Campaigns: Lobbying - Mum uses election to highlight dyslexia.
September 2, 2005... Campaign: Listening to an ordinary mum with dyslexic children Client: Xtraordinary People PR Team: Firefly Communications, with help from The Television Consultancy for broadcast coverage Timescale: April-June 2005 Budget: Pro-bono...

Campaigns: Consumer - Innovative design puts university in spotlight.(Brunel University's Square-eyes campaign )
September 2, 2005... Campaign: Square-eyes Client: Brunel University PR Team: Fuse PR Timescale: May-June 2005 Budget: pounds 6,000 It chose Square-eyes, an insole for children's shoes that records the amount of exercise a child does in a day and...