PR Week (UK) articles from May 2005

PR Week (UK) archives from May 2005

Wm Grant aims to demystify whisky.(William Grant & Sons)(Brief Article)
May 6, 2005... William Grant & Sons is bringing a malt whisky called Monkey Shoulder to market via an 'irreverent' campaign that pledges to 'break the PR mould' and 'demystify' the category to younger drinkers. The family-owned company, which produces...

Dell ditches Ogilvy in European consolidation.(Brief Article)
May 6, 2005... Dell, the world's largest personal computer maker, has shifted its entire EMEA account into GCI, a decision that is a blow to Ogilvy PR Worldwide. The move ends US-based Dell's three-and-a-half-year link with Ogilvy, which has advised Dell...

PR industry poised for flurry of M&A activity.(Merger and acquisition )(Brief Article)
May 6, 2005... Merger and acquisition activity in the PR industry is set to hit a ten-year peak, according to a new report from Willott Kingston Smith Results. On the eve of the industry's biggest merger in recent years - between Incepta and Huntsworth -...

Fill in PRWeek's 'talent' survey.
May 6, 2005... Recognising that retaining talented staff is a major challenge facing the industry, PRWeek this week launches a groundbreaking survey. In association with Ketchum, it probes the career choices made by PROs at certain stages of their lives. ...

Election Watch 2005: Parties focus on trust as voters go to the polls.
May 6, 2005... Fittingly, as the Iraq war was the defining act of Tony Blair's second term, the final week of the election campaign was dominated by this issue. The Liberal Democrats' campaign team was quick to move, with Lib Dem candidates openly...

Iraq war dominates coverage in closing days.(Brief Article)
May 6, 2005... The PRWeek/TNS Media Intelligence analysis for the final full week of the campaign illustrates how the Iraq war has shot from oblivion to dominate proceedings. Having failed to register as an issue in previous weeks, Iraq was linked with Labour...

Superdrug hires ZPR for onslaught.(Superdrug Stores PLC)(Brief Article)
May 6, 2005... Superdrug has appointed its first consumer PR agency, ZPR, in an attempt to fight off competition from the supermarkets and Boots. The hire comes as Superdrug reviews its advertising account and prepares to boost ad spend to more than...

Incepta merger given green light.(Brief Article)
May 6, 2005... Incepta shareholders have overwhelmingly backed the marcoms group's all-share merger with Huntsworth. Huntsworth said last week that the merger had been declared unconditional after the holders of more than 82 per cent of Incepta's share...

Troubled Boots calls in Finsbury.(Brief Article)
May 6, 2005... Boots has hired Finsbury as its financial comms adviser as the high-street retailer continues to be the subject of profit warnings and bid speculation. Boots split with four-year incumbent Tulchan Communications in April and has hired...

Littlewoods rethinks catalogue strategy.
May 6, 2005... Littlewoods is reviewing the PR strategy across its home-shopping brands. The retailer is looking to rejuvenate its offer in the face of fierce competition from firms such as Next Directory, cable TV shopping and websites. PR work for...

Hatch joins M in consultancy role.(Louise Hatch )(Brief Article)
May 6, 2005... City PR firm M: Communications has snapped up Penrose Financial founding partner Louise Hatch as a consultant to expand into financial services PR. Hatch left her post as head of retail financial services at Penrose last November, six...

News Brief: Meadows and Marchini buyout.
May 6, 2005... AGENCY: MBO MD Alison Meadows and finance director Anne Marchini have led a management buyout - alongside design creative director Richard Bland, board account director Gareth Brookman and advertising creative director Dale Haste - at...

News Brief: Four Communications hired.(Brief Article)
May 6, 2005... TRAVEL: Scandinavian Airlines has hired Four Communications with a brief to boost business passenger numbers from the UK. Four replaces three-year incumbent Keene Communications after an agency review (PRWeek, 18 February).

News Brief: Webb hired as director.(appointment of Tom Webb at Bell Pottinger)(Brief Article)
May 6, 2005... SPONSORSHIP: Bell Pottinger's sport and sponsorship division has hired Tom Webb as a director. He arrives after nearly 11 years at The GEM Group and its previous incarnation Craigie Taylor. He reports to sports sponsorship MD Susan McMahon and...

News Brief: Ogie joins Exposure.(appointment of Heather Ogie )(Brief Article)
May 6, 2005... CONSUMER: Former Jackie Cooper PR board account director Heather Ogie is to join Exposure on 31 May as a board director and head of the agency's contact division (including its lifestyle and luxury departments). JCPR has hired Sekita Ekrek, an...

News Brief: Harris poached.(appointment of Mark Harris at Burson-Marsteller)(Brief Article)
May 6, 2005... CRISIS MANAGEMENT: Burson-Marsteller has poached Control Risks Group EMEA crisis management director Mark Harris. He has joined as director of the agency's crisis management team in London.

News Brief: Veingard hired.(appointment of Tanya Veingard at Norwich Union PLC)(Brief Article)
May 6, 2005... SPONSORSHIP: Norwich Union has hired former Cohn & Wolfe account director Tanya Veingard as its commercial sponsorship manager. Veingard, who joined C&W in 1993, replaces Alistair Marks, who has gone freelance, and reports to director of brands...

Cairns picks Wilde for Timotei theme.(Kim Wilde )(Brief Article)
May 6, 2005... Former pop star Kim Wilde has been unveiled as the new face of haircare brand Timotei as part of a summer brand marketing push promoted by Cairns & Associates. Wilde, now a TV gardener and writer, is seen as personifying a campaign theme...

Profit gloom sends B&Q and Marconi into tailspin.
May 6, 2005... The Marconi Corporation crashed to the bottom of this week's Reputation Monitor. The telecom equipment firm was plunged into crisis after it failed to win a part in BT's pounds 10bn network revamp. Its share price fell nearly 40 per cent...

Warner exits B-M for MPG position.(Burson-Marsteller)(Brief Article)
May 6, 2005... Burson-Marsteller director of brands and integrated marketing Suzie Warner has quit to become global director of marketing at media agency MPG. Warner joins the Havas-owned firm from B-M London, where she worked for almost three years. ...

Harrison leads Ofgem corporate affairs.(Sarah Harrison)(Brief Article)
May 6, 2005... Gas and electricity regulator Ofgem has promoted its comms director, Sarah Harrison, to the post of corporate affairs MD amid an investigation into consumer billing. Reporting to chief executive Alistair Buchanan, Harrison leads a team of...

Russell Hobbs in 50th anniversary.(Brief Article)
May 6, 2005... Kitchen appliances group Salton has called in Tangerine PR to launch a range of products under its Russell Hobbs brand, using the 50th anniversary of the electric kettle as a news hook. Russell Hobbs pioneered the automatic electric kettle...

Mobile firm Rok calls in Paratus.(RokPlayer)(Brief Article)
May 6, 2005... Mobile phone memory card vendor RokPlayer has hired Paratus PR to promote the first feature-length film available on handsets. Paratus will aim to generate interest in RokPlayer's technology for the launch of the first mobile phone film,...

Text 100 clinches Novell contract.(Brief Article)
May 6, 2005... IT company Novell has appointed Text 100 to manage its EMEA PR account, ending Porter Novelli's four-year hold on the contract. The review was called by comms director Nadia Scully, who joined the firm eight weeks ago to 'drive...

Removal firm Pickfords seeks to restore profile.(Icas )(Brief Article)
May 6, 2005... Pickfords, once synonymous with moving house in Britain, has called in icas PR to 'reacquaint' homebuyers with the brand. Pickfords' US-based parent company Sirva wants to step up the firm's profile with first-time buyers in their 20s and...

Cake promotes Pot Noodle horns.(Brief Article)
May 6, 2005... Unilever has hired Cake to leverage Pot Noodle's risque marketing campaign, themed 'getting the horn'. The agency is handling consumer and online PR as Unilever bids to create awareness of one million Pot Noodle 'horns', part of an on-pack...

Public Sector: Freuds wins London tourist brief.(Freud Communications )(Brief Article)
May 6, 2005... The capital's promotional body, VisitLondon, has appointed Freud Communications as its first retained agency with a brief to boost visitor numbers. VisitLondon has traditionally run four campaigns a year, hiring agencies on a project...

Public Sector: Ealing steals Luton comms chief Morris.(Brief Article)
May 6, 2005... Ealing Council has hired Luton Council head of communications Peter Morris as its comms chief as it faces a legal challenge from the Audit Commission on its rating. Ealing was rated 'weak' by the commission's comprehensive performance...

Public Sector: Thistle Awards launched.
May 6, 2005... VisitScotland is promoting its annual tourism awards with pictures of a model adorned with thistles, the country's national emblem. 'It took nearly two days to create the image. We normally launch the awards with the tourism minister but...

Public Sector: New category for comms awards.(CIPR Local Government Group )(Brief Article)
May 6, 2005... The CIPR Local Government Group (LGG) is inviting entries for its Excellence in Communications Awards and has added the category 'Best use of design and photography' to this year's competition. The new category recognises the improving...

Public Sector Brief: Halton council axes position.(Halton Borough Council )(Brief Article)
May 6, 2005... HALTON: Halton Borough Council is to axe its currently vacant head of comms position to cut costs. Acting head of comms Michelle Baker will return to her former position of marketing and promotions manager. She will share responsibility for...

Public Sector Brief: Scotland Yard 'wanted' revamp.(Brief Article)
May 6, 2005... THE MET: Scotland Yard's 'wanted' site has been revamped to make it easier for the public to use. Londoners are now able to click on to the area where they live to see who is wanted locally. In addition, people can see who is wanted in the UK...

Public Sector Brief: Tourism Broad new brand identity.(Brief Article)
May 6, 2005... CHESHIRE: Cheshire and Warrington Tourism Board has launched a new brand identity following 12 months of research and consultation. The 'Chester & Cheshire' brand will underpin a ten-year campaign begun last year by the board. The rebrand is...

Public Sector Brief: Council promotes VE Day anniversary.
May 6, 2005... MANCHESTER: Manchester City Council is re-introducing ration books to promote VE Day's 60th anniversary celebrations on 8 May. The day of commemoration features an afternoon of 1940s-themed music and dance throughout the public areas of...

Public Sector Brief: Dorset for You Partnership website.(Brief Article)
May 6, 2005... DORSET: The Dorset for You Partnership has launched its first website - replacing the sites of its five partners. The site is designed to give residents clarity on where to go for information about services. 'We have three-tier areas in some...

Voluntary Sector: Specialist school group steps up marcoms activity.(appointments)(Brief Article)
May 6, 2005... The Specialist Schools Trust has appointed Anna Thame, The Basic Skills Agency head of communications, to be its first head of marcoms. The organisation aims to improve the performance of state-maintained secondary schools in specialist...

Voluntary Sector: Anchor Trust in comms revamp.(Brief Article)
May 6, 2005... Housing charity Anchor Trust has expanded and restructured its comms as it seeks to improve its reputation for customer service. The not-for-profit-organisation, which provides residential services and housing for the elderly, intends to...

Voluntary Sector: Oddfellows bids to turn around over-50s' image.(Brief Article)
May 6, 2005... The Oddfellows, the social networking organisation for the over-50s, is revamping its image in a bid to appeal to 'new-age' older people and boost membership. The not-for-profit organisation has called in start-up agency AllBigFish to...

Voluntary Sector: Charities urged to fight Royal Mail price proposals.(Brief Article)
May 6, 2005... Charities will suffer unless they improve their communication with government on the Royal Mail's plans to introduce a size-based pricing structure, the Institute of Fundraising has warned. The institute is encouraging charities to take...

Voluntary Sector: Parents warned on bedsharing.(Brief Article)
May 6, 2005... Children's charity the Foundation for the Study of Infant Deaths (FSID) is embarking on a campaign to educate parents about the dangers of bedsharing with infants. FSID will deliver information on the safest places for infants to sleep...

Public Affairs: CAA hires AS Biss to extend ATOL.(Civil Aviation Authority)(Air Travel Organisers' Licensing)(Brief Article)
May 6, 2005... AS Biss & Co has secured a three-year contract from the Civil Aviation Authority to better protect consumers against losing money or being stranded abroad when a tour operator goes bust. The agency has been tasked with urging the Government...

Public Affairs: Pact calls in Screen journalist to champion indies.(Brief Article)
May 6, 2005... Pact, the trade body for Britain's independent film and television industry, has appointed Adam Minns from film industry bible Screen International as its top lobbyist. Minns takes up the role of head of policy development at the end of...

Public Affairs: Ntl appoints WS to pave way for Telewest merger.(Weber Shandwick/GJW Public Affairs)(contracts)(Brief Article)
May 6, 2005... Ntl has drafted in Weber Shandwick Public Affairs on a brief that is understood to involve urging the Government and regulators to allow a merger with fellow cable company Telewest. An ntl spokeswoman confirmed Weber Shandwick had been...

Public Affairs: Citigate's Duke quits for Jane's.(appointments)(Brief Article)
May 6, 2005... Citigate Public Affairs account director Paul Duke has left the consultancy after three years to join defence and security information publisher Jane's Information Group. Duke has joined the company in the new role of head of corporate...

Public Affairs: H&K promotes Liverpool's culture status in South.(The Liverpool Culture Company)(Hill & Knowlton Public Affairs)(Brief Article)
May 6, 2005... The Liverpool Culture Company (LCC) has briefed Hill & Knowlton Public Affairs to persuade Westminster politicians and London's business, media and arts communities to buy into its European Capital of Culture status for 2008. The LCC wants...

City & Corporate: Pernod Ricard deal lifts Finsbury and College Hill.
May 6, 2005... The value of deals handled by the top ten financial PR agencies shot up by pounds 26bn in April, compared with March. Finsbury jumped five places to number one in the Deal Watch table for April. It benefited from oil giant Royal Dutch...

City & Corporate: BPC&F loses Stan Chart brief.(Bell Pottinger Corporate & Financial)(Brief Article)
May 6, 2005... Standard Chartered has parted company with Bell Pottinger Corporate & Financial just seven months after account leader Charlotte Lambkin defected to BAE Systems. Standard Chartered head of media relations Paul Marriage said the bank would...

City & Corporate: Alfred McAlpine signs up Hogarth.(Hogarth Partnership)(contracts)(Brief Article)
May 6, 2005... Building services firm Alfred McAlpine has dropped City Profile as its retained financial comms adviser of two and a half years and hired The Hogarth Partnership. McAlpine said it was making the change following a review of its advisers...

City & Corporate: Cover-up precedes a predictable mess.(Brief Article)
May 6, 2005... A few years ago, the owner of Crockfords Casino got itself into trouble - poor management, poor controls - all of which came to light during a messy takeover bid. The new owner has cleaned the business up, but these things have a long tail and...

Healthcare: At a Glance - Schering-Plough bolsters UK comms division.
May 6, 2005... What's going on? Schering-Plough UK & Ireland has recently established an in-house comms and public affairs division. Alan Kane is director of comms and PA, while Caroline Rattray is the company's first comms manager and is responsible for...

Healthcare: AstraZeneca loses leader of comms unit.(Miriam Hughesman resigns from AstraZeneca to join Hill & Knowlton)(Brief Article)
May 6, 2005... Anglo-Swedish drugs giant AstraZeneca (AZ) has been hit by the resignation of Miriam Hughesman, one of its top UK communicators. Hughesman, who holds the title comms team leader, has been replaced on an interim basis by brand comms manager...

Healthcare: Global procurement under fire at PM Soc event.
May 6, 2005... Agency procurement processes conducted on a global basis are frequently flawed and should be ditched by clients, according to speakers at a Pharmaceutical Marketing Society event last week. 'Global procurement does not work as there is no...

Healthcare: Pfizer in hunt for Canadian boss.(Don Sancton resigns)(Brief Article)
May 6, 2005... QUEBEC, CANADA: Drugs giant Pfizer has launched a search for a top communicator in Canada. Don Sancton has quit his role as director of corporate affairs for Pfizer Canada and will leave in a fortnight after a decade with the company. ...

Healthcare: Ferring hires corporate chief in Swiss relocation.
May 6, 2005... LAUSANNE: Danish biopharma firm Ferring has poached Michael George from biotech giant Serono for its top PR job. The move comes as Ferring prepares to relocate further head-office functions, including comms, to Switzerland. George, who has...

Healthcare: McNeil to hire for European comms.(McNeil Nutritionals)(Brief Article)
May 6, 2005... McNeil Nutritionals, part of Johnson & Johnson, is planning to bolster its UK-based PR activity by hiring a director of communications across Europe. The firm, which is behind brands such as anti-cholesterol food brand Benecol and...

Healthcare: Industry warned of 'patient doubt'.(Brief Article)
May 6, 2005... Britons are increasingly unclear as to who to trust for health advice, according to speakers at a launch event for the Health & Medical group of the CIPR last week. GP and media doctor Rosemary Leonard spoke of the emergence of an...

Healthcare: Awareness Campaign Close-up - Lifeblood set for thrombosis week.(Brief Article)
May 6, 2005... Organisation: Lifeblood: The Thrombosis Charity Campaign: National Thrombosis Week PR team: Partners in Communication Date: 9-15 May Budget: pounds 25,000 The week aims to boost awareness of the symptoms, risks and methods of...

Media Relations: 2 Minutes with... Chris Amos, Editor-in-chief, Bent.(Brief Article)(Interview)
May 6, 2005... What is Bent magazine? Bent is the largest-circulation free gay publication in the UK - an up-to-date lifestyle guide for gay men. What editorial changes has the redesign brought? We've got a new listings section, cooking features,...

Media Relations: Grossman Sauces to target non-foodies.(Brief Article)
May 6, 2005... Premier Foods is looking to exploit the wide-ranging activities of celebrity food critic Loyd Grossman by promoting his eponymous range of sauces outside the food media. The campaign by Phipps PR will aim to maintain Grossman's high...

Media Relations: Promotions firm broadens offer.(Rebecca Garrett Media )(Brief Article)
May 6, 2005... Press promotions agency Rebecca Garrett Media (RGM) is to offer clients opportunities in broadcast and digital media following its acquisition by PNC Telecom Services. RGM is the sole provider of competitions and promotions to Northern and...

Media Relations: Recruitment giant signs up Citigate.(Randstad)(Brief Article)
May 6, 2005... Citigate Communications has been briefed by recruitment firm Randstad to give it a higher media profile. One of the top four recruitment companies in the world, Randstad wants to position itself as an expert media commentator on European...

Media Relations: What The Papers Say - Nokia hits back at Apple's iPod.(Brief Article)
May 6, 2005... Nokia's PR machine can congratulate itself on a job well done. The launch of its N91 'mobile jukebox' generated a slew of headlines suggesting it could replace the iPod as the digital multimedia device of choice. 'Nokia unveils iPod...

Media Relations: Music drive from Specialised Travel.(BGB Communications)(Brief Article)
May 6, 2005... Fifty-year-old musical tour operator Specialised Travel is to launch its first-ever media relations campaign to publicise increased services for casual music followers. Rob Bates, senior account manager at BGB Communications, which has...

Media Relations: US broadband giant bids for mainstream UK reach.(Brief Article)
May 6, 2005... Vonage, North America's biggest broadband communications company, is employing a mass-market media strategy as it launches into UK high-street chains. Vonage's broadband-delivered telephone service has been available to UK consumers since...

Media Relations: Empics takes on AP library for UK.(Brief Article)
May 6, 2005... Picture agency Empics is to handle all UK picture sales for international news agency The Associated Press (AP) in a deal that adds 12 million photographs to its archives. Empics chief executive Phil O'Brien said the deal combines AP's...

Media Relations: Contact Book Update.(appointments)
May 6, 2005... PRESS The Financial Times has appointed financial editor Deborah Hargreaves and FT.com editor Tracy Corrigan as joint news editors - the first time the role has been split at the paper. They replace Ed Carr, who is moving to The Economist,...

Media Analysis: New wave of golf titles add attitude.
May 6, 2005... A clutch of publications are bridging the gap between the world of men's magazines and golf. Adam Hill asks what makes Golf Punk and its peers tick, and discovers their interests extend beyond the game itself. Golf's image as a rather...

News Analysis: Politicians give media the push.
May 6, 2005... The 2005 election has seen the main parties use new ways to connect directly with voters. Here, the Conservative candidate for Slough explains how. Two per cent of voters in this country will have had every right to feel extremely...

News Analysis: Kids' TV confronts junk-food fear.
May 6, 2005... In the week Super Size Me made its network premiere, Turner Broadcasting announced a cartoon series aimed at fighting childhood obesity. Maja Pawinska looks at a growing trend towards broadcast CSR. In the fight to stop kids getting fat,...

Profile: Smile, it's the taxman - Chris Hopson, director of communications, HM Revenue and Customs.
May 6, 2005... With his rosy-cheek complexion and ear-to-ear grin, Chris Hopson turns the stereotype of the stern, pernickety taxman on its head. Hopson is charged with communicating one of the most complex areas of public policy and overseeing the...

Opinion: Beckhams' litigation feeds the media fire.
May 6, 2005... Never mind the talent, money and the designer togs, apart from a few star-struck teenage football fans, I suspect that few of us would wish to be in David Beckham's boots at the moment - or Victoria's for that matter. In their situation, the...

Opinion: BBC's Iraq fixation sets collision course.(British Broadcasting Corp.)
May 6, 2005... The BBC has had a terrible election. After the record low turnout last time, the Beeb took the blame and spent a fortune changing its political coverage. But what it has completely failed to realise is that the great unwashed have a very...

Editorial: Don't fear the other media disciplines.(Editorial)
May 6, 2005... This election campaign provides a timely warning of the issues facing the PR industry. This week, Sheila Gunn, former press secretary to John Major and the Conservative candidate for Slough, shares her experience of how political campaigning...

Opinion: My Best Hire - Kim Peatfield.(Brief Article)
May 6, 2005... Bron Eames, MD of Haslimann Taylor in Birmingham, on the 'spirited' Kim Peatfield. 'I met Kim at a graduate careers event when I was managing director of Brookes & Vernons PR. 'She was the ideal graduate appointment - clever...

Integrated Marketing: Beware! Media agencies at work.
May 6, 2005... Media planning agencies are muscling in on the work usually undertaken by PR agencies. Richard Carpenter sizes up the threat. For years, the mantra of Kevin Roberts, worldwide CEO of Saatchi & Saatchi, has been that the advertising world is...

Sponsorship: Ride the early wave.
May 6, 2005... Successful event sponsorship relies on getting the PR message out as soon as possible. Drew Barrand shows why agencies should be involved from the start. In the past, it was often the case that sponsorship deals were struck purely on a...

Crisis Training: Prepared for anything?
May 6, 2005... Crisis training is meant to prepare PROs for any situation. But how does it measure up in a real crisis? As organisations such as Ikea and Rover know only too well, a crisis is an unpredictable and costly business. Managing these...

Campaign: Cornwall convinces firms to relocate - Business to Business.(Cornwall Pure Business)
May 6, 2005... Campaign: Your Business In Cornwall Client: Cornwall Pure Business PR team: Bite Communications Timescale: February 2004-March 2005 Budget: pounds 50,000-pounds 100,000 Bite Communications was hired to help meet the 2008 target of...

Campaign: GlassesDirect offers cheaper alternative - Corporate/Consumer.(GlassesDirect.co.uk )(Brian MacLaurin Associates)
May 6, 2005... Campaign: The launch of GlassesDirect.co.uk Client: GlassesDirect.co.uk PR team: Brian MacLaurin Associates Timescale: December 2004-March 2005 Budget: pounds 20,000 Brian MacLaurin Associates was asked to come up with a media...

Campaign: Chancellor aids launch of 'healthy' pancakes - Consumer.(St Andrews Cake Company)(Catchline Communications)
May 6, 2005... Campaign: Flippin Tasty Fruit PODs Client: St Andrews Cake Company PR team: Catchline Communications Timescale: May-December 2004 Budget: Under pounds 10,000 Catchline Communications was brought in to help the launch of the POD...

Diary: Jones and Cadbury survive Marathon.(Brief Article)
May 6, 2005... 'Death by chocolate' took on a new meaning last weekend when members of the National Association of Headteachers were entertained by CBI director-general Digby Jones at their annual conference. Speaking about his London Marathon exploits,...

Diary: Green Party turns to ice for publicity.(Brief Article)
May 6, 2005... This election the public has been spared the traditional jumble of canvassers desperate to stand out by dressing up as chickens. Instead, the Green Party has heralded a new era in political PR tactics - the ice sculpture. 'People...

Diary: Camilla PR lottery at Clarence House.(Brief Article)
May 6, 2005... Camilla Parker Bowles has, it is probably fair to say, enjoyed a fair to impressive first month in the media as the wife of the Prince of Wales. After a well-received wedding four weeks ago, the Duchess of Cornwall has begun to make...

Diary: Hit or Miss... Sugar hailed as TV star.(Alan Sugar)(Brief Article)
May 6, 2005... Amstrad CEO Sir Alan Sugar was quick to capitalise on the success of The Apprentice, the BBC business reality show that aired its last episode yesterday. Sugar gave interviews to several broadsheets on the back of the series. According to The...