PR Week (UK) articles from March 2004

PR Week (UK) archives from March 2004

Nicol U-turn on Stansted PR job.(Brief Article)
March 5, 2004... EasyJet head of corporate affairs Toby Nicol has dramatically reneged on his decision to join BAA and will instead remain with the no-frills carrier in a beefed-up top PR role. Nicol's shock volte-face, made just days after agreeing to...

CPR Worldwide's Parsons follows Clark out of F-H.(Brief Article)
March 5, 2004... The top-level upheaval at Fleishman-Hillard UK took a further twist this week with the resignation of Oliver Parsons, managing director of healthcare subsidiary CPR Worldwide. Parsons's resignation comes just a week after F-H UK managing...

PR21 finally pulls plug on London operation.(Brief Article)
March 5, 2004... PR21, the consumer arm of the Edelman group, has shut down its ailing London operation after a year of lost business and senior level defection. In a statement issued to PRWeek, PR21 president and CEO Jerry Epstein said that PR21 UK had...

Coke plots crisis PR over Dasani.(Brief Article)
March 5, 2004... Coca-Cola GB's retained agency Lexis PR was this week thrashing out a PR recovery strategy for water brand Dasani, after press ridiculing of the drink. As PRWeek went to press Coke GB insisted it was 'business as usual' for the Dasani...

P&G hires MS&L for pet food brief across Europe.(Manning Selvage & Lee)(Brief Article)
March 5, 2004... LONDON/GENEVA: Global FMCG giant Procter & Gamble has appointed Manning Selvage & Lee (MS&L) to promote its pet food brands across Europe. The agency won the newly created account, which has been set up to better co-ordinate and promote...

Sport England snaps up LTA's Dent to head PR.(Lawn Tennis Association )(Kris Dent )(Brief Article)
March 5, 2004... Sport England has poached Lawn Tennis Association (LTA) PRO Kris Dent to become head of communications at the funding body. Dent oversees the LTA's media relations and public affairs function as comms manager, managing a seven-strong team...

Hopson quits B-M to set up PR firm.(Brief Article)
March 5, 2004... NEW YORK: Burson-Marsteller's president and chief executive of its North East region Andy Hopson has resigned, less than two months after the exit of its US chief executive Chet Burchett. Hopson left the firm last week to start PR business...

Kane in talks with agencies over planned contract.(Brief Article)
March 5, 2004... Mobile technology manufacturer Kane is in preliminary talks with a number of agencies to improve its PR effectiveness for products including the Kane Car Pilot. Kane managing director Robert Fedder said he had drawn up a list of 'a couple...

F-H folds UpStart into tech offering.(UpStart Communications )(Brief Article)
March 5, 2004... SAN FRANCISCO: Fleishman-Hillard (F-H) has killed off tech PR brand UpStart Communications and absorbed its staff into the main agency. F-H acquired the California-based agency during the dotcom boom in 1999. It has now turned...

Waterstone's job goes to Camron.(Brief Article)
March 5, 2004... Bookstore Waterstone's has appointed Camron PR to manage its consumer account following a four-way pitch against Weber Shandwick, Cohn & Wolfe and The Braben Company. Camron takes over from Harrrison Cowley. Camron will work on a project...

Brunswick ends CDR reign at Dairy Crest.(Citigate Dewe Rogerson )
March 5, 2004... Dairy Crest has dropped its financial PR adviser Citigate Dewe Rogerson (CDR) after ten years to bring in Brunswick, the first win for the agency since it moved to a limited liability partnership structure. Dairy Crest, whose brands include...

Phones 4u poaches BT's Peachey.(Brief Article)
March 5, 2004... Phones 4u has snapped up BT's head of consumer PR Damian Peachey to be its top PRO as it bids to become the UK's largest mobile phone retailer. The newly created role will see Peachey take responsibility for Phones 4u's corporate and...

NEWS BRIEF: LexisNexis appoints Wells.(Brief Article)
March 5, 2004... B2B: LexisNexis, the legal, news and business information and applications firm, has appointed David Wells as head of PR and internal comms in the UK. Wells joins from an associate director role at Golin/Harris, where he worked for 18 months.

NEWS BRIEF: Klosowski hired.(Brief Article)
March 5, 2004... CORPORATE: American Express Corporate Travel has hired Alicia Klosowski as V-P of comms for global travel services. Klosowski was most recently director of global corporate comms at Rosenbluth International, which AmEx bought in October.

NEWS BRIEF: Freedom appoints Agility.(Brief Article)
March 5, 2004... B2B: Telecoms company Freedom Communications has appointed Agility PR, the start-up agency run by former Citigate Technology associate director Miles Clayton.

NEWS BRIEF: Horn Group hired.(Bermuda. Ministry of Tourism, Telecommunications and E-Commerce)(Brief Article)
March 5, 2004... TRAVEL: The Bermuda Ministry of Tourism, Telecommunications and E-Commerce has hired US agency Horn Group to woo web-based firms to the island. Horn director Randy Orndorf heads the account.

NEWS BRIEF: Domino's Pizza appoints Carson.(Brief Article)
March 5, 2004... CONSUMER: Domino's Pizza has bolstered its in-house PR team, appointing Rachel Carson as PR officer. Carson joins from Harrison Cowley and will report to head of PR and comms Bernadette Eddisford.

NEWS BRIEF: Ketchum appoints Laszlo Kiss.(Brief Article)
March 5, 2004... HEALTHCARE: Ketchum has appointed Laszlo Kiss as as head of healthcare in Germany. Kiss was formerly corporate and product communications director for Berlin-based biotech firm Jerini. Kiss leads a team of four, based in Munich.

NEWS BRIEF: Northern Profile appointed.(Brief Article)
March 5, 2004... CONSUMER: Road Chef has appointed Northern Profile to promote the launch of its motorway service area on the M6 toll road in Norton Canes at the end of March, and to handle PR for the pounds 15m development.

NEWS BRIEF: BlackSpider hires Carrot.(Carrot Communications )(Brief Article)
March 5, 2004... TECHNOLOGY: E-mail security company BlackSpider Technologies has hired Carrot Communications for a campaign to raise awareness of BlackSpider's MailControl anti-spam and anti-virus software. The account is led by Carrot director Kate Hartley.

B-M to push Wizz Air across the EU.(Brief Article)
March 5, 2004... Wizz Air, the low-cost Eastern European airline, has appointed Burson-Marsteller (B-M) to spearhead its international PR launch. B-M has been hired to build awareness, particularly in the business press, in the UK and Western Europe. It...

mmO2 heads monitor after KPN takeover bid.
March 5, 2004... Mobile phone network mmO2 jumps to the top of the reputation monitor this week after a pounds 9.5bn takeover bid from Dutch Telecoms group KPN pushed its share price to an all-time high. 'mmO2 switches from weakling to a force in mobile...

Tiger Beer hires Bite.(Brief Article)
March 5, 2004... Tiger Beer has appointed Bite Communications to publicise its Far East heritage. Tiger Export market development manager for Europe, Ron Curteis, said Tiger will sponsor an event in the next six months, rather than staging events itself, in...

MD Lewis-Jones quits Willoughby.(Brief Article)
March 5, 2004... Willoughby PR managing director Elizabeth Lewis-Jones has resigned after nine years at the Birmingham-based agency. It is understood she will undertake freelance projects in the future. Chief executive Julia Willoughby said the move...

Storm to promote sparkling vodka.(International English Distillers )(Brief Article)
March 5, 2004... Storm Communications has been appointed by International English Distillers to launch the world's first sparkling vodka, Vodka O2. The spirit will be promoted by Storm for the next 12 months. A media relations campaign will target consumer...

Mantra PR to plug Prevx software.(Brief Article)
March 5, 2004... Computer security firm Prevx has brought in Mantra PR to handle the launch of software it claims can protect computer users from initial attacks by hackers and worm viruses. The company has hired the consumer and tech firm to promote 2.1...

Eircom hires Citigate to advise on planned IPO.(Brief Article)
March 5, 2004... DUBLIN/LONDON: Eircom, Ireland's dominant telecoms company, has drafted in Citigate Dewe Rogerson (CDR) to handle its imminent dual listing. The appointment comes barely two weeks after Eircom brought in Powerscourt, the firm founded by...

PN wins Europe job for almonds.(Porter Novelli )(Brief Article)
March 5, 2004... The Almond Board of California has appointed Porter Novelli to its pounds 450,000 PR account for Western Europe to highlight nutritional benefits to consumers and healthcare professionals. London-based CPN director Keith Taylor said there...

PUBLIC SECTOR: SDI puts global PR briefs out to pitch.(Scottish Development International)(Brief Article)
March 5, 2004... Government investment body Scottish Development International (SDI) is on the hunt for agencies to manage its global PR. The five lots up for tender include PR and media relations for Europe, the Middle East and Africa (EMEA), the US and...

PUBLIC SECTOR: NHS picks Media Strategy for sickle cell campaign.(United Kingdom. National Health Service)(Brief Article)
March 5, 2004... The NHS is to launch a PR blitz to promote its sickle cell and thalassaemia screening programme. Media Strategy has been appointed to handle a campaign to boost awareness of sickle cell anaemia - an inherited blood disease that can...

PUBLIC SECTOR: South East Assembly hires Bolton to head PR.(South East England Regional Assembly, Heather Bolton)(Brief Article)
March 5, 2004... The South East England Regional Assembly has hired a new director of comms to communicate its regional development plan. Freelance PR consultant Heather Bolton joined the assembly's comms department this week, leading a team of two PR...

PUBLIC SECTOR: Golley Slater wins waste awareness deal in Wales.(Waste Awareness Wales )(Brief Article)
March 5, 2004... Waste Awareness Wales (WAW), the Welsh Local Government Association's campaign to promote waste reduction and recycling, has recruited Golley Slater (GS) to devise a pounds 1.5m three-year PR and marketing strategy. GS has been asked to...

PUBLIC SECTOR: Luton in Trading Standards push.(Luton Borough Council)(Brief Article)
March 5, 2004... Luton Borough Council has launched a campaign to raise awareness of Trading Standards among ethnic minority communities after it was revealed that authorities had little contact from those sections of the population. Bollywood-style...

PUBLIC SECTOR: Visit London links PR campaigns.(Brief Article)
March 5, 2004... Visit London is to double its PR and marketing spend to attract business tourism to the capital. From this month, the business and consumer marketing teams will be integrated. Visit London commercial director David Hornby heads the...

PUBLIC SECTOR: London councils target residents.(Brief Article)
March 5, 2004... Communications staff at the London Boroughs of Hammersmith & Fulham and Hounslow have teamed up to produce two new residents' magazines to help communicate messages and services. The fortnightly titles - hfm (Hammersmith & Fulham Magazine)...

PUBLIC SECTOR: Hunter exits PR for Belfast paper.(Austin Hunter)(The Belfast Newsletter)(Brief Article)
March 5, 2004... The Police Service of Northern Ireland's (PSNI) director of media and communications, Austin Hunter, is returning to journalism. Hunter is to quit his post after three years to become editor-in-chief of Unionist paper The Belfast...

PUBLIC SECTOR: Govt in PR push for foster carer recruits.(Brief Article)
March 5, 2004... Children's minister Margaret Hodge has launched a major push to recruit more foster carers in a bid to address the UK's shortage. The campaign aims to provide more support and advice to current and potential foster carers and to help...

PUBLIC SECTOR: Community policing.(Greater Manchester Police)(Brief Article)
March 5, 2004... A local division of Greater Manchester Police has launched a campaign to communicate the restructuring of its community policing. The Salford division has split into five neighbourhoods, each led by an inspector responsible for tackling...

PUBLIC SECTOR BRIEF: Brahm launches inperspective.(Inperspective)(Brief Article)
March 5, 2004... LEEDS: Brahm has launched a public communications consultancy spin-off called inperspective, aimed at public sector bodies as well as utilities and property developers. Inperspective will handle all briefs in-house, including strategic...

PUBLIC SECTOR BRIEF: Glasgow Council launches campaign.(Brief Article)
March 5, 2004... GLASGOW: Glasgow City Council has launched a pounds 200,000 campaign to warn of its new powers to help cut air pollution. 'It's time to clear the air' has been launched to raise awareness of how harmful vehicle emissions can be. The campaign...

PUBLIC SECTOR BRIEF: Guildford Council hunts for head.(Brief Article)
March 5, 2004... GUILDFORD: Guildford Borough Council is on the hunt for a head of communications after the role was created as part of a departmental shake-up. The person who steps into the new post will head a team of ten people and be in charge of marketing,...

PUBLIC SECTOR BRIEF: Newcastle Council meets Wilkinson.(Jonny Wilkinson)(Brief Article)
March 5, 2004... NEWCASTLE: Newcastle City Council enjoyed a slice of celebrity culture last week when its comms team managed an event with rugby's golden boy, Jonny Wilkinson, who was awarded Freedom of the City. With the national spotlight turned on...

PUBLIC SECTOR BRIEF: Timms launches Starthere.(Stephen Timms )(Brief Article)
March 5, 2004... GOVERNMENT: Department of Trade and Industry minister Stephen Timms launched a virtual information service last week called Starthere. The self-help system connects people to specialist organisations and services and is a starting point for...

PUBLIC SECTOR BRIEF: CRE starts head hunt.(Commission for Racial Equality)(Brief Article)
March 5, 2004... RACIAL EQUALITY: The Commission for Racial Equality (CRE) has started the hunt for a head of external affairs to replace Chris Myant, who left last November to become the director of the CRE in Wales. Reporting to director of comms Colleen...

VOLUNTARY SECTOR: CCC to launch awareness drive.(Colon Cancer Concern)(Brief Article)
March 5, 2004... Colon Cancer Concern (CCC), the bowel cancer charity, is to embark on a major drive to boost awareness of the disease next month, having received over pounds 200,000 in National Lottery funding last October. The campaign aims to make 17...

VOLUNTARY SECTOR: Burma Campaign singles out STA Travel for attack.(Brief Article)
March 5, 2004... The Burma Campaign kicked off its latest drive to pull holiday operators out of the South East Asian country this week when students staged protests outside STA Travel offices around the UK. While STA does not promote travel to the country,...

VOLUNTARY SECTOR: Forster Company hired to lead WRVS makeover.(Women's Royal Voluntary Service)(Brief Article)
March 5, 2004... The Women's Royal Voluntary Service (WRVS) has appointed The Forster Company ahead of a publicity drive to bolster its profile and launch a new brand identity. The charity service, which aims to address social isolation and deprivation in...

VOLUNTARY SECTOR: MPs support Guide Dogs' A to Z of street obstacles.(Guide Dogs for the Blind Inc., member of parliament)(Brief Article)
March 5, 2004... Guide Dogs for the Blind is to launch an A to Z guide to street obstacles at a Westminster reception for MPs as part of its wider campaign, Safer Streets. The publication launch on 9 March at Portcullis House follows a motion presented by...

VOLUNTARY SECTOR: Catholic Church set to fill PR post.(Brief Article)
March 5, 2004... The Catholic Church has launched its recruitment drive to find a new director of comms to replace Mark Morley who left in November last year to become network PR manager for Scottish Enterprise. Current acting director is head of news and...

PUBLIC AFFAIRS: Jones appointed to NFU Cymru role.(Brief Article)
March 5, 2004... The Welsh National Farmers Union has hired Sarah Jones as head of public affairs as it prepares to launch a campaign this summer entitled 'Thank a Farmer'. Jones joins NFU Cymru on 15 March from Age Concern Cymru and will report to...

PUBLIC AFFAIRS: Aon picks Cicero for group remit.(Cicero Consulting)(Brief Article)
March 5, 2004... Aon, the UK's biggest insurance broker and risk management company, has hired Cicero Consulting to handle public affairs for the group. Cicero director and chief corporate counsel Iain Anderson is leading the account and reports to head of...

PUBLIC AFFAIRS: Pharmaceutical society puts PA brief out to pitch.(Royal Pharmaceutical Society of Great Britain)(Brief Article)
March 5, 2004... The Royal Pharmaceutical Society of Great Britain (RPSGB) has put its PA account out to tender. The brief consists of a full-service public affairs programme, including building partnerships with other parliamentary health organisations...

PUBLIC AFFAIRS: Tube Lines hunts for public affairs chief.(Brief Article)
March 5, 2004... Tube Lines is on the hunt for a public affairs chief as it prepares to treble investment on London Underground maintenance and upgrading, by committing more than pounds 4.4bn over the next seven and a half years. The role will take...

PUBLIC AFFAIRS: PA firm for South London tram body.(South London Partnership)(Brief Article)
March 5, 2004... The South London Partnership (SLP), an alliance of public and private developers, is poised to appoint a public affairs agency to lobby the government on its plans to increase tram-links in the area. The partnership was set up under London...

CITY & CORPORATE: Merchant swaps Beattie for B-P.(Beattie Financial )(Brief Article)
March 5, 2004... Merchant Retail Group, the mid-cap company that owns The Perfume Shop chain, has dropped Beattie Financial for Bell Pottinger Corporate & Financial after a pitch. Merchant head of PR and marketing Julia Boslom said Bell Pottinger started...

CITY & CORPORATE: Barclays Capital hires Commerzbank's Murphy.(Brief Article)
March 5, 2004... Barclays Capital, the investment banking arm of the Barclays Group and the UK's largest originator of syndicated loans, has poached Commerzbank Securities global head of corporate comms Loretta Murphy. Murphy takes up the new position of...

CITY & CORPORATE: EFG Eurobank employs Cubitt to woo investors.(Brief Article)
March 5, 2004... EFG Eurobank Ergasias, Greece's second largest bank by market value, has stepped up its European financial comms effort to attract European and US investors. The bank, whose main activities are consumer and small business lending, has...

CITY & CORPORATE: PR arm increases margins at WPP.(Brief Article)
March 5, 2004... WPP, the marketing and comms group that owns Finsbury and Burson-Marsteller, has posted an increase in operating margins of nearly 13 per cent for its public relations and public affairs division. The group, which also owns Ogilvy Public...

CITY & CORPORATE: Henderson Investors ups the ante on CSR practice.(Brief Article)
March 5, 2004... Henderson Global Investors this week highlighted a beefed-up corporate social responsibility (CSR) policy as the Association of British Insurers (ABI) published its latest research on CSR in a bid to engage analysts. 'This year we will be...

HEALTHCARE: At a Glance - Pharma officer's report on medication safety.(Department of Health)(Brief Article)
March 5, 2004... More advice from the Government? It's a report from the Department of Health setting out ways of avoiding errors in the prescribing, dispensing and administration of medicines. That sounds like a clinical issue. Why should healthcare...

HEALTHCARE: Healthcare Solutions wins Depo-Provera job.(Brief Article)
March 5, 2004... Pfizer has drafted in UK PR support for its injectable contraceptive Depo-Provera. Surrey-based independent agency Healthcare Solutions won a three-way pitch to scoop the contract, Pfizer's first PR hire for the brand. Depo-Provera...

HEALTHCARE: M&F lands Organon contraceptive brief.(Brief Article)
March 5, 2004... Munro & Forster (M&F) has secured the PR contract to promote Organon Laboratories' contraceptives. M&F beat global PR giant Hill & Knowlton and niche consumer health outfit Spink Consumer Relations to scoop the deal, which is understood to...

HEALTHCARE: Medicom Group fills Magellan gap at Innovex.(Brief Article)
March 5, 2004... Pharmaceutical outsourcing firm Innovex UK has appointed healthcare communications and publishing firm Medicom Group. Innovex was formerly promoted by PR and medical education outfit Magellan Medical Communications, which has closed...

HEALTHCARE: Spink picked for eye campaign.(Brief Article)
March 5, 2004... Spink Consumer Relations is planning a PR blitz to raise awareness of Conductive Keratoplasty (CK), a non-surgical corrective eye procedure that launched in the UK less than a year ago. Spink is working on a consumer PR and events programme...

MEDIA RELATIONS: Littlewoods drive for Olympic cards.(Littlewoods Leisure)(Brief Article)
March 5, 2004... Littlewoods Lotteries is embarking on a substantial media relations drive to promote its brand new scratchcard featuring recent Olympic medal winners. The scratchcard, which will raise money for the British Olympic team, has a top prize of...

MEDIA RELATIONS: Ipex media push for 2006 event.(International Printing Exhibition, Institute for International Research, icas PR)(Brief Article)
March 5, 2004... The Institute for International Research has appointed icas PR to run its international media relations drive for the 2006 International Printing Exhibition (Ipex). Icas poached the six-figure account from incumbent agency AD...

MEDIA RELATIONS: Sanyo UK to expand consumer coverage.(Brief Article)
March 5, 2004... Sanyo UK is gearing up for greater coverage in mainstream consumer press for its consumer electronics division and has appointed Spreckley Partners to help launch at least ten product lines this year. Sanyo has parted company with Meridian...

MEDIA RELATIONS: What The Papers Say - Winterton 'joke' ruffles feathers.(Ann Winterton)(Brief Article)
March 5, 2004... Ann Winterton's 'joke' about sharks and Chinese cocklers did little to put clear blue water between the Tories' old racist image and its new policy of inclusiveness. Just one week after party leader Michael Howard's Burnley speech...

MEDIA RELATIONS: 2 Minutes with... Kevin Whitlock, Editor - Lounge.(Brief Article)(Interview)
March 5, 2004... Bauer has just added Lounge to its range that includes Take a Break and That's Life - do we need another women's lifestyle magazine? There is a gap in the market for a woman's magazine that is fun and light-hearted. We're taking classic...

MEDIA RELATIONS: GBCS database to track e-media.(Brief Article)
March 5, 2004... GBCS PR has expanded its press release distribution service that targets websites and automatically tracks the online coverage achieved to include pharmaceutical and biotechnology clients. GBCS account manager Trevor Palmer said it had...

MEDIA RELATIONS: Reuters survey reveals NGOs' media shortfall.(non-governmental organizations)(Brief Article)
March 5, 2004... NGOs are missing out on valuable press coverage because regional offices are not skilled in press relations and are not prepared for journalists who lack expertise in particular crises. This is the key finding of a global study undertaken...

MEDIA RELATIONS: Amstrad drives digital phone PR.(Brief Article)
March 5, 2004... Amstrad is aiming to capitalise on news that its e-m@iler digital phone business Amserve has moved into profit for the first time with a media relations campaign to launch the third generation of the e-m@iler. According to Frank PR joint MD...

MEDIA RELATIONS: Contact Book Update.(appointments, The Sunday Times, British Broadcasting Corp., Guardian Unlimited)
March 5, 2004... PRESS Robert Ballantyne has taken up a new post as business editor, Scotland, for The Sunday Times. He has worked in a similar role for The Times and The Scotsman. Steve Johnson has been appointed currency correspondent of the...

MEDIA ANALYSIS: Kilroy successor to take on Trisha.
March 5, 2004... The daytime chat show stakes are hotting up as the BBC prepares to replace the axed Kilroy with Now You're Talking! and take on ITV's Trisha. Dan Bloch analyses the opportunities these programmes hold for PROs Last week, the BBC announced...

NEWS ANALYSIS: 'Most admired' shift PR attitudes.
March 5, 2004... Leeds Business School's survey of how some of the UK's most respected companies structure and use comms finds top PROs increasingly bringing their influence to bear. Thomas Williams sifts through the data Last week, Leeds Business School's...

NEWS ANALYSIS: Coaxing film lovers off the streets.
March 5, 2004... Established entertainment rental brands such as Blockbuster face growing competition from Web operators. Richard Cann looks at how online newcomers are using PR to threaten the market share of traditional players With online DVD retailers...

PROFILE: From the Bronx to the board - Lou Capozzi, chairman/CEO, Manning Selvage & Lee.
March 5, 2004... When assessing the rise of Lou Capozzi from an account assistant 35 years ago to the global CEO of top ten agency Manning Selvage & Lee and chairman of US trade body the Council of PR Firms, one key question crops up: how does a chubby Italian...

OPINION: Campbell shows magnanimity in victory.(Column)
March 5, 2004... Sorry Charlie, but I am going to stray into Whelan territory. I know Alastair Campbell is your bete noir, but this week's Audience with... the spinmeister supreme was just too entertaining to pass up. Prior to setting off for the Royal...

OPINION: Best PR response to Clare Short is silence.
March 5, 2004... Debate is raging in Westminster as to whether or not Clare Short is a PR disaster for Tony Blair. The jury is probably still out, but from my observation while I was in Inverness for the Scottish Labour Party conference last weekend it's...

LEADER: Coca-Cola water leaves bitter taste.
March 5, 2004... When Coca-Cola put touched-up tap water in jazzy bottles and marked up the cost by 3,000 per cent, it really should have seen the PR firestorm coming. The apparent absence of any media nous at all in the product planning stage is quite...

LEADER: My Best Hire - Tony Mulliken.(Brief Article)
March 5, 2004... Tony Mulliken chairman of books, arts and music PR firm Midas Public Relations, on the 'inspired' Emma Draude 'I hired Emma as an account executive more than eight years ago from book publisher Headline, on the recommendation of another...

AWARENESS CAMPAIGNS: The battle for media space.
March 5, 2004... As No Smoking Day runs next week, can PROs keep the media interested long-term in awareness campaigns? In 1983, the public saw the first posters calling for them to quit smoking. Now, as National No Smoking Day marks its 21st anniversary on...

INTERNAL COMMUNICATIONS: Beyond the newsletter.
March 5, 2004... Engaging staff on a daily basis is becoming a far more challenging comms prospect for companies. Internal comms is having to get more creative. If something new happens in your company, staff want employers to communicate fast and...

HOSPITALITY: Summer Attractions.
March 5, 2004... Britain's high-profile sporting and cultural events are the perfect places for companies to boost relationships and foster new business. Simon Ellery examines where rising hospitality budgets will be spent this summer There is nothing...