PR Week (UK) articles from April 2005

PR Week (UK) archives from April 2005

HMV seeks agency for download task.(music download service promotion)(Brief Article)
April 1, 2005... HMV is staging a pitch for PR support to mark its entry into the fiercely competitive music download arena. HMV e-commerce director Europe Stuart Rowe confirmed that the group was in talks with agencies about HMV's music download service,...

M&S makes moves to bring staff on side.(Marks & Spencer )(Brief Article)
April 1, 2005... Beleaguered British institution Marks & Spencer has hired internal comms expert Robert Nuttall to reassure its 66,000 staff of efforts to reverse its fortunes. M&S director of comms Flic Howard Allen said Nuttall's background in large...

FCO uses presidency to sell EU to British public.(Foreign and Commonwealth Office)(Brief Article)
April 1, 2005... The Foreign and Commonwealth Office (FCO) is to mount a PR campaign promoting Britain's priorities for its forthcoming presidency of the EU to the public, and has hired Trimedia Communications to run it. The campaign, which centres on...

Bordeaux wines in 'culture' drive.(Conseil Interprofessionnel du Vin de Bordeaux)(Brief Article)
April 1, 2005... PARIS: The Bordeaux wine lobby is aiming to revive the international standing of some of France's best-known wines by bringing its Bordeaux Wine School to major foreign cities, starting with London and New York. The lobby group CIVB...

Royal Mail abandons Post Office comms team.(Brief Article)
April 1, 2005... In a dramatic U-turn, Royal Mail has scrapped the dedicated comms team it set up for the Post Office last June. The move comes just four months after the exit of Mark Douglas, Royal Mail's first head of comms for the Post Office and a...

Election Watch 2005: Flight sacking leaves Tory campaign in crisis.
April 1, 2005... A week is a long time in politics, and in a general election campaign it is time enough for a complete reversal in fortunes. Previously flying high after a series of precision strikes on emotive issues, the (Howard) Flight saga showed how...

Shark Trust looks for softer image.(Brief Article)
April 1, 2005... The Shark Trust has launched a campaign to bite back against the 'menacing' image of sharks portrayed by the media in recent stories about 'shark attacks' on British tourists. The organisation has criticised the frenzy' for shark-based...

Egypt holds pitch for investment.(Brief Article)
April 1, 2005... The Egyptian Government has opened talks with global PR agencies as it looks to boost inward investment to the country and position it as a gateway for doing business in the Middle East. General Authority for Investment and Freezones has...

T-Mobile hunts chief as Devereux departs.(Elaine Devereux )(Brief Article)
April 1, 2005... T-Mobile's UK PR chief Elaine Devereux is quitting the German mobile operator after five years. Devereux, who is UK PR director and VP marketing and product PR, will leave at the end of June without a job to go to, as T-Mobile relocates...

In full sail.(promoting Volvo Ocean Race )(Brief Article)
April 1, 2005... Organisers of The Volvo Ocean Race are planning to bring in an agency to help attract lifestyle press coverage for the November race. Volvo Ocean Race PR director Cameron Kelleher said that the organisation was in pre-race planning mode and...

News Brief: Fleishman-Hillard hired.(Chevrolet Motor hires Fleishman-Hillard )(Brief Article)
April 1, 2005... AUTOMOTIVE: US car maker Chevrolet has hired Fleishman-Hillard for the relaunch of the Daewoo Matiz. The relaunch - as the Chevrolet Matiz - follows Chevrolet parent General Motors' 2000 acquisition of Daewoo.

News Brief: Threepipe appointed.(World Series of Poker hires Threepipe Communications )(Brief Article)
April 1, 2005... CONSUMER: The World Series of Poker (WSOP) has appointed Threepipe Communications to launch 20 WSOP-branded products to trade and consumer press. The products, which will include card shufflers and gaming tables, will be launched later this...

News Brief: Claireville appointed.(Chesterton Residential hires Claireville Communications)(Brief Article)
April 1, 2005... PROPERTY: Chesterton Residential has reappointed Claireville Communications to handle PR around its residential property portfolio. Chesterton administrators Grant Thornton sold Chesterton Residential to private equity firm CIC International...

News Brief: Brasher hires NP.(contracts)(Brief Article)
April 1, 2005... RETAIL: Walking boots and outdoor footwear manufacturer Brasher has hired NP to target retail trade and mainstream consumer media. The brand wants to appeal beyond its 40-plus hill walker customer base with a new streetwear product range.

News Brief: Mason Williams appointed.(2m:media )(Brief Article)
April 1, 2005... MEDIA RELATIONS: Manchester-based marketing company 2m:media has brought in Mason Williams to handle PR around its Body Confidential beauty, therapy and fitness initiative. Body Confidential's 12 weeks of seminars with dieticians, hair and...

News Brief: Triggerfish hired.(Hotel Booking Agents Association hires Triggerfish Communications)(Brief Article)
April 1, 2005... CORPORATE: The Hotel Booking Agents Association has hired Triggerfish Communications to promote booking agencies to the procurement divisions of UK companies. Triggerfish is briefed to highlight the standardisation of commissions and standards...

News Brief: Clarification.(Correction Notice)
April 1, 2005... Vanish is made by Reckitt Benckiser, not SC Johnson as stated last week.

Regent Street woos shoppers.(Crown Estate hires Sister PR)(Brief Article)
April 1, 2005... The Crown Estate has hired Sister PR to raise the profile of London's Regent Street with shoppers and retailers. The company is looking to increase the number of visitors and encourage more firms to set up their flagship stores there, while...

Media agency brings in Mantra.(Vizeum hires Mantra Public Relations)(Brief Article)
April 1, 2005... Fast-growing media agency Vizeum has hired Mantra to handle corporate and trade comms as it seeks to carve out a distinctive profile. Mantra is to develop and promote brand- and media-related issues following pounds 1m worth of consumer...

Taylor Herring to promote Millionaire roadshow.(Celador International hires Taylor Herring Communications Ltd.)(Brief Article)
April 1, 2005... Who Wants To Be a Millionaire? is set to hit the road this summer, with a series of live interactive theatre versions of the hit TV game show. Programme producer Celador is looking to take the show directly to regional Britain, and has...

Sainsbury's reputation soars after sales growth.
April 1, 2005... Sainsbury's has emerged at the top of this week's reputation monitor after it unveiled the first improvement in quarterly like-for-like sales - up 3.7 per cent - in two years. The troubled supermarket also gained a fillip from news that it...

Brands2Life sets up font offensive.(Monotype Imaging hires Brands2Life)(Brief Article)
April 1, 2005... Monotype Imaging, the largest provider of fonts and fonts technology, is launching a PR offensive around the issue of typeface licensing. Brands2Life will be its first PR agency and aims to 'make people aware of the intellectual property...

Shortbread in health campaign.(Weight Watchers hires NP Public Relations)(Brief Article)
April 1, 2005... Weight Watchers has called in NP PR to position its shortbread range as a 'healthy, diet product', the first time it has hired an agency to promote one of its branded products. NP PR scooped the trade and consumer account following a...

Ex-Communique chiefs to set up services agency.(Brief Article)
April 1, 2005... Manchester PR scene stalwarts Paul Carroll and Nathalie Bagnall are to set up a PR services agency, ten months after they hit Communique PR with their joint resignations as CEO and MD. The duo are to launch an agency selection and...

Dubai prince in agency search.(Brief Article)
April 1, 2005... The Crown Prince of Dubai is set to appoint an agency to handle PR for his portfolio of developments and investments, including the recently acquired Madame Tussauds. Dubai Holding was set up last October to manage the Crown Prince's major...

Public Sector: Integrated agency to target public sector.(Renaissance PR merges with Channel 2020 and forms a new agency named Verve Communications.)
April 1, 2005... Public sector consultancy Renaissance PR and multimedia production company Channel 2020 have merged to create a new agency that will target the public sector. The company, Verve Communications, launched today (1 April). It has also hired...

Public Sector: North-East comms role for Lines.(One North East)(Brief Article)
April 1, 2005... Regional development agency One North East has appointed a head of PR in the wake of last year's restructuring. Chris Lines will take up the post on 4 April, charged with building a programme for repositioning the area. He joined the agency...

Public Sector: DoH hires Ogilvy ahead of election.(Department of Health, Ogilvy Public Relations Worldwide)(Brief Article)
April 1, 2005... The Department of Health has signed up Ogilvy PR to bolster its internal comms as the Government strives to ensure the NHS meets quality standards in the run-up to the general election. Ogilvy PR Europe client services director Ash...

Public Sector: Footprint takes on Waterways job.(Footprint Impression Management )(Brief Article)
April 1, 2005... The Yorkshire region of British Waterways (BW) has called in Leeds-based Footprint Impression Management to manage its PR and communications on a project basis while it looks for a new marcoms manager. The role has been created following a...

Public Sector Brief: Surrey Council teams with Dimmock.(Charlie Dimmock)(Brief Article)
April 1, 2005... SURREY: Surrey County Council teamed up last month with Ground Force presenter Charlie Dimmock to launch a campaign that raises awareness of waste issues and encourages households to reduce it. The first phase, running until the end of June,...

Public Sector Brief: Environment Agency to reduce fly-tipping.(Brief Article)
April 1, 2005... ENVIRONMENT: The Environment Agency is campaigning to reduce fly-tipping. It will inform businesses how to dispose of rubbish legally, and how to work with police, local magistrates and local authorities to enforce 'zero tolerance' fly-tipping...

Public Sector Brief: Trusts escape negative media.(Brief Article)
April 1, 2005... FOI: The vast majority of acute hospital trusts, primary care trusts and health authorities have escaped negative media attention since the implementation of the Freedom of Information Act, according to a survey by IT company Harlequin...

Public Sector Brief: VisitLondon forms group.(Brief Article)
April 1, 2005... TOURISM: VisitLondon has formed a group of representatives to raise awareness of London's business tourism opportunities in international markets. The group, called London Business Tourism Champions, which includes the Natural History Museum,...

Public Sector Brief: Brent Council distributes magazine.(Brief Article)
April 1, 2005... BRENT: Brent Council has begun distributing a magazine advertising council jobs to the local community. Called The Job Shop, it will be delivered to 100,000 households each month. The magazine aims to improve public access to Brent council...

Public Sector Brief: LGA welcomes proposals.
April 1, 2005... LGA: The Local Government Association has welcomed proposals to allow adults to decide on their own package of services. The LGA said the approach mirrored a lobbying document it produced with the Association of Directors of Social Services and...

Voluntary Sector: DEC lobbies UN for earthquake relief.(Disasters Emergency Committee seeks donations from United Nations)(Brief Article)
April 1, 2005... The Disasters Emergency Committee (DEC) has called this week's earthquake in Indonesia - one of the regions worst hit by the December tsunami - 'a reminder to the UN that pledges need to be fulfilled'. The organisation is emphasising that...

Voluntary Sector: Macmillan raids ChildLine for media relations chief.(Macmillan Cancer Relief contracts Liz North )(Brief Article)
April 1, 2005... Macmillan Cancer Relief has poached ChildLine head of media and PR Liz North to direct its media relations. Macmillan is trying to distinguish itself from other leading cancer charities in the battle for funding. North will be expected to...

Voluntary Sector: Pet charities join in neutering drive.(Brief Article)
April 1, 2005... Animal charities Dogs Trust and Cats Protection have teamed up to promote neutering in regions that have the country's highest number of stray animals. The charities are playing on the hostile relationship between cats and dogs to drum up...

Voluntary Sector: Vegetarian Week campaign looks to 'rude' food.(Brief Article)
April 1, 2005... The Vegetarian Society will use 'rude-shaped' vegetables to promote this year's Vegetarian Week in May. The organisation plans to challenge non-veggies to try vegetarianism with the strapline 'Can you keep it up all week?'. ...

Voluntary Sector: Political focus for Arthritis Care.(Brief Article)
April 1, 2005... Arthritis Care is to target prospective parliamentary candidates to find out where they stand on issues that affect people with arthritis. The charity will attempt to raise its profile with politicians to ensure arthritis is prioritised at...

Voluntary Sector: Animal conservation.(Smith & Smith PR gets Elephant Family's public relations contract)(Brief Article)
April 1, 2005... Elephant Family, the charity set up by Camilla Parker Bowles' brother, explorer Mark Shand, is to launch a campaign to raise its profile with the Asian and business media. The charity, which cares for endangered Asian elephants, has drafted in...

Public Affairs: BAA Scotland in search for PA chief as Smith retires.(public affairs, Alastair Smith)(Brief Article)
April 1, 2005... BAA Scotland is looking for a new head of public affairs as incumbent Malcolm Robertson prepares to step into the role of communications director on the retirement of Alastair Smith. Robertson will take over Smith's role on 1 June. The new...

Public Affairs: Sportsmatch lifts lobbying effort.(Brief Article)
April 1, 2005... Sportsmatch, the sponsorship incentive scheme for grassroots sport, is campaigning to raise its profile in Westminster and Whitehall and ultimately boost its funding. Sportsmatch has appointed GEM Group to 'open additional channels in...

Public Affairs: F-H to highlight HBOS's social banking agenda.(Fleishman-Hillard)(Brief Article)
April 1, 2005... HBOS, the UK's biggest mortgage and savings provider, has awarded its public affairs brief to Fleishman-Hillard as it battles the 'big four' banks. The group, which has 22 million customers and assets of more than pounds 400bn, is keen to...

Public Affairs: WS wins campaign for central London college.(Westminster Kingsway College hires Weber Shandwick Public Affairs)(Brief Article)
April 1, 2005... Westminster Kingsway College has hired Weber Shandwick Public Affairs to help with a planning application for redevelopment at its Camden and Westminster sites. The college wants to attract more students. Westminster Kingsway head of...

Public Affairs: Munro promoted at Whitehouse.(The Whitehouse Consultancy, Helen Munro)(Brief Article)
April 1, 2005... The Whitehouse Consultancy has promoted senior executive Helen Munro to director to help a major new business drive. Munro will be responsible for securing new clients, promoting the firm's profile and managing staff and client...

City & Corporate: ABI highlights lack of share 'democracy'.(Association of British Insurers)(Brief Article)
April 1, 2005... A third of European companies have share structures that prevent shareholder democracy, a study has shown. Corporate governance firm Deminor Rating's survey for the Association of British Insurers (ABI) found only two-thirds of European...

City & Corporate: Founding partner Villalon leaves Cubitt Consulting.(Noga Villalon)(Brief Article)
April 1, 2005... Cubitt Consulting founding partner and head of IR, Noga Villalon, is quitting the IR and corporate comms shop after seven years, prompting a restructure of the firm's management. In a statement issued to PRWeek, Villalon said she was...

City & Corporate: Capital accepts Seymour Pierce task.(Seymour Pierce Group PLC hires Capital MS&L)(Brief Article)
April 1, 2005... Seymour Pierce has hired Capital MS&L as it seeks to position itself as a major player on the broking scene. Seymour Pierce director and head of investment banking Richard Feigen said the firm had appointed Capital following a three-way...

City & Corporate: Press bias denies Morrison his due.(Ken Morrison)(Brief Article)
April 1, 2005... One of the great weaknesses of the press coverage of City and business is that journalists are suckers for people who appear to like them, and often totally unfair to those who make their contempt all too obvious. Thus Marks & Spencer boss...

Healthcare: At a Glance - MRSA rockets up the political agenda.(Methicillin Resistant Staphylococcus Aureus)(Brief Article)
April 1, 2005... A reference to the death of Luke Day? The tragic death of a 36-hour-old baby from the MRSA superbug, the youngest person to die in this way, hit the front pages last week - but MRSA is in the news on a regular basis. The NHS is a crucial PR...

Healthcare: Negative coverage halves GP prescription of Celebrex.(general practitioners)
April 1, 2005... Nearly half of GPs have stopped prescribing Pfizer's arthritis pain medication Celebrex amid recent negative information about the product - and its class - in the past three months, according to PRWeek's latest Brand Watch chart. The...

Healthcare: MMC picks up Pfizer drug launch.(Marina Maher Communications)(Brief Article)
April 1, 2005... NEW YORK: Pfizer has awarded the account for a new osteoporosis drug to Marina Maher Communications (MMC). MMC is handling all pre-approval communications for Oporia, which is currently under regulatory review. Paul Ewing, Pfizer's...

Healthcare: Hewer set to lead GSK brand comms.(GlaxoSmithKline PLC promotes Kate Hewer)(Brief Article)
April 1, 2005... GlaxoSmithKline (GSK) has promoted senior external affairs manager Kate Hewer to the role of external affairs team leader. Hewer leads the four-strong brand communications team - one of two within the external affairs depart- ment. She said...

Media Relations: City Lit promotes modern facilities.(Brief Article)
April 1, 2005... City Lit, London's biggest provider of adult education, is to tap into media debate about work/life balance to attract young professionals to its courses, which now include stand-up comedy. The four-month media relations campaign by Brahm...

Media Relations: Judges' press office 'will raise' public confidence.(Brief Article)
April 1, 2005... Judges are to get their own dedicated press office for the first time in an effort to improve public confidence in the judicial system. A communications office of eight PROs will be set up on 4 April, including two public information...

Media Relations: Bar operator to boost web profile.(Urbium's promotion plans for it's website, Latenightlondon.co.uk)(Brief Article)
April 1, 2005... West End bar operator Urbium is using a series of events in a bid to gain media coverage for its website, Latenightlondon.co.uk, and its bars, which includeTiger Tiger and Sugar Reef. It is looking to partner brands with similar target...

Media Relations: Contact Book Update.(news from magazines and broadcasting industry)
April 1, 2005... PRESS Joy Li Dico, a former writer on the Evening Standard's Londoners Diary, is to edit London Line. The new weekly paper, aimed at commuters in the capital, launches on 14 April (PRWeek, 18 March). London Line's news editor is Finian...

Media Analysis: Hello! - still an exclusive proposition.
April 1, 2005... Despite competition from OK! and a raft of younger titles, Hello! is still regarded as the most prestigious of the weekly celebrity glossies by those promoting celebrities and upmarket brands, says Maja Pawinska. When Eduardo Sanchez Junco...

News Analysis: Nike's reputation in spotlight again.
April 1, 2005... Nike's StandupSpeakup campaign has brought accusations of opportunism and left it feeling 'sore'. Adam Hill asks if this points to a wider PR failure. Nike's PR initiative to help tackle racism in football, StandupSpeakup, was backed by...

News Analysis: How to turn delay to an advantage.
April 1, 2005... With Sony delaying the long-awaited UK arrival of its PSP console, Claire Murphy investigates what factors PROs have to take into account in keeping consumer interest alive during the wait for the product launch. European games enthusiasts...

Profile: Soccer socialist - William Gaillard, director of communications and public affairs, Uefa.(Biography)
April 1, 2005... William Gaillard is in demand. Our interview is delayed an hour - 'Sorry, had to go on TV!' - and as we begin, his mobile trills: the Evening Standard wants Uefa's latest line on recent high-profile incidents involving Chelsea FC. The...

Opinion: Timesheets prove a double-edged sword.(Los Angeles Department of Water and Power)
April 1, 2005... American consultancies with government contracts all seem to be hoping that the 'pay for play' controversy over Fleishman-Hillard's contract with the Los Angeles Department of Water and Power will simply go away, but in reality the...

Opinion: Flight fiasco sends Tories into a tailspin.
April 1, 2005... Deep down we all knew it was too good to last. Just as everyone, including me, was heaping praise on the Tory election campaign someone just had to come along and blow it all apart. Howard has really cocked it up this time. Not Howard...

Editorial: Bordeaux must look to the modern world.(Conseil Interprofessionnel du vin de Bordeaux)(Brief Article)(Editorial)
April 1, 2005... PRWeek's correspondent in Paris brings us the intriguing news this week that the Bordeaux wine lobby is employing a fresh communications strategy to stem the declining sales of its famous 'claret' across the globe. The Conseil...

Opinion: My Best Hire - James Gore.(Brief Article)
April 1, 2005... Corixa Communications chairman Helen Marsden on the 'incisive' James Gore. 'When I first interviewed James in 1993, we were looking for a go-getting account executive. He didn't get the job, but something about the decision worried me, and...

Management: Paying the price of overservicing.
April 1, 2005... Overservicing costs time and money, as Helen Gregory discovers. But establishing a few ground rules can help. How much of this sounds all too familiar: 'Could you do one little favour' or 'you couldn't just do this as well?'. Such requests...

Financial PR: Going MAD.(Market Abuse Directive)
April 1, 2005... Opinions vary on the effect of the Market Abuse Directive (MAD) on financial PROs with price-sensitive information, as Richard Carpenter discovers. Financial PROs who thought they had enough on their plate in terms of new regulatory...

Integrated Marketing: Equality brings results.
April 1, 2005... When integrated well with other disciplines, PR can prove more powerful, as Claire Murphy reports. Imagine all the marketing and communications disciplines around a table, with each function represented by a family member. The ad agency...

Campaign: Travel sickness presented as a hazard - Healthcare PR.(Stugeron 15 as a long-lasting travel sickness remedy)
April 1, 2005... Campaign: Stugeron - Be Prepared Client: McNeil PR team: Spink Consumer Relations Timescale: April-August 2004 Budget: pounds 20,000 Objectives To drive sales by raising the profile of Stugeron 15 as a long-lasting travel...

Campaign: Second Opinion.(Brief Article)
April 1, 2005... Liz Jones, head of healthstyle at Lexis PR, has handled PR campaigns for Kwells' travel sickness remedy for the past eight years. Diarrhoea, haemorrhoids and travel sickness: from personal experience I know these subjects are unlikely to...

Campaign: Threepipe links speed formula to mentoring - Corporate Comms.(Threepipe Communications)
April 1, 2005... Campaign: Speed Mentoring Client: Adam Street Club PR team: Threepipe Communications Timescale: January -March 2005 Budget: pounds 2,500 Objectives To increase membership of the club by ensuring it is seen as a place that...

Campaign: Federer's racquet gets pitched to amateurs - Consumer PR.(Roger Federer)
April 1, 2005... Campaign: Federer's nCode racquet Client: Wilson PR team: Sports Impact Timescale: June-December 2004 Budget: pounds 12,000 Tennis world number one Roger Federer switched to Wilson's latest model of tennis racquet to defend his...

Diary: DG bites man? Even Paxman is shocked.(director general Mark Thompson, Jeremy Paxman)(Brief Article)
April 1, 2005... PRWeek was privy to a PR disaster in-the-making as we went to press last week. An email exchange between Jeremy Paxman and 'John Doe', revealing BBC chief Mark Thompson once attacked a colleague, plopped into our inbox via a keen reader of the...

Diary: Cabinet Office takes care over 'purdah'.(Brief Article)
April 1, 2005... It appears that political correctness and concerns over religious tensions have prompted the Cabinet Office to avoid using the term 'purdah' for the period after an election is called. It has apparently adopted the term 'sensitive period'...

Diary: York jockey outrides all expectations.(Yorkshire Tourist Board)(Brief Article)
April 1, 2005... Yorkshire Tourist Board's stunt to generate publicity for Royal Ascot - held at York race course for the first time this year while the main course at Ascot is closed for a pounds 185m redevelopment - gained more coverage than it bargained for...

Diary: Sweet BlackBerry story gets bitter.(Mark Borkowski clarifies)(Brief Article)
April 1, 2005... Like all good PROs, Mark Borkowski is not one to miss a chance to plug his client. This week he hit back after The Independent mistakenly linked the Vodafone adviser with network rival 02. Borkowski had been interviewed by Sophie Morris for...

Diary: Hit or Miss... Jose Mourinho's visit to Israel.(Brief Article)
April 1, 2005... Chelsea manager Jose Mourinho divides opinion wherever he goes. Facing a disciplinary hearing before Uefa this week, Mourinho has been remade as a Middle East peacemaker following his visit to support a joint Israeli-Palestinian football...

Diary: Let's Do Lunch - Anthony's.(Restaurant Review)
April 1, 2005... Reviewed by Patricia Lennon, PR director, Blueprint PR. After honing his trade at the famous El Bulli near Barcelona, the young chef Anthony Flinn returned to the UK last year with his version of molecular gastronomy - the principle that...

Stelios readies easyCruise PR.(Brief Article)
April 8, 2005... Stelios Haji-Ioannou's easyGroup was this week thrashing out the PR agency backing behind his latest venture, easyCruise, ahead of next month's inaugural voyage from Nice. PR firms including Weber Shandwick are to promote easyCruise's...

PN hunts for UK chief as Joyce leaves post.(Porter Novelli, Fiona Joyce )(Brief Article)
April 8, 2005... Porter Novelli 'lifer' Fiona Joyce has stepped down as MD in a shock move, prompting the agency to trawl for a 'big-hitter' UK chief executive to restore growth. Joyce, who was the agency's first graduate trainee in 1988 when it was...

Novell calls pitch for comms efficiency.(public relations contract for the Europe, Middle East and Africa region)(Brief Article)
April 8, 2005... IT company Novell, an arch-competitor to Microsoft in the operating systems market, is reviewing its PR needs across EMEA as it seeks to better target its communications efforts. The review affects the firm's agencies across Europe and...

Skoda wants to be company car.(with advertsing help from Golley Slater )(Brief Article)
April 8, 2005... Skoda, once the butt of jokes over its cheap and unstylish image, has engaged Golley Slater (GS) to build its name as a must-have company car. The firm wants to emphasise that the marque is a 'good fleet choice' for companies wanting value...

Acland exits Emap for Tulchan consultancy role.(Miranda Acland )(Brief Article)
April 8, 2005... Emap group director of comms Miranda Acland is quitting the FTSE-100 publisher to join City PR powerhouse Tulchan Communications. Acland, who joined Emap from Capital Radio in 2001, is to start at Tulchan in June as a consultant. ...