PR Week (UK) articles from April 2004

PR Week (UK) archives from April 2004

Shine set to grab AOL consumer PR.(Brief Article)
April 2, 2004... AOL is on the verge of completing its UK PR review and is set to hand a pair of three-month consumer projects to Shine Communications. The internet service provider will continue to use Freud Communications, whose contract appeared to be in...

Granatt warns James of 'difficult task' in govt role.(Mike Granatt, Howell James)(Brief Article)
April 2, 2004... Former pan-Whitehall comms chief Mike Granatt has warned Howell James that he faces a 'uniquely difficult task' in his new role as permanent secretary of government communications. Granatt, whose job as Government Information and...

BT steals Morgan for media relations post.(British Telecommunications PLC)(Peter Morgan)(Brief Article)
April 2, 2004... BT has poached former BBC international business correspondent Peter Morgan from Weber Shandwick to orchestrate the telecoms giant's media relations. Morgan, who is understood to have accepted the job late last week, leaves WS as joint MD...

PRWeek Awards open for entries.(Brief Article)
April 2, 2004... This week sees the launch of the entry kit for the PRWeek Awards 2004. The ceremony will take place on 26 October at Le Meridien Grosvenor House Hotel in London. Virgin Group corporate affairs and brand development director Will...

Cable & Wireless drops Brodeur for Blue Rubicon.(Brief Article)
April 2, 2004... FTSE 100 telecoms firm Cable & Wireless has dropped Brodeur Worldwide after four years of advice on UK tech and B2B PR. C&W UK director of communications Mark Davis confirmed that the account had been handed to corporate financial and...

Safeway PROs opt out of transfer to Wm Morrison.(Public Relations Officers)(Brief Article)
April 2, 2004... Safeway's entire press office is preparing to be made redundant following Wm Morrison's successful takeover of the supermarket chain. A Safeway spokeswoman said all of its 12 press office staff have opted to find other jobs rather than...

Heart in PR push to woo listeners.(Heart 106.2 FM, Outside Organisation)(Brief Article)
April 2, 2004... London radio station Heart 106.2 FM has appointed The Outside Organisation as its first PR agency for more than five years as it bids to woo listeners from 95.8 Capital FM. Outside was appointed after a two-way pitch to handle consumer...

Finsbury to assist MGM Mirage with Wembley bid.(Brief Article)
April 2, 2004... MGM Mirage, the Las Vegas-based gaming company, has drafted in Finsbury to handle comms around its pounds 270m contested bid for dog racing and gambling group Wembley. MGM's agreed bid for Wembley was trumped on Tuesday by a pounds 287m...

Nissan's Sproule given global role.(Simon Sproule)(Brief Article)
April 2, 2004... GARDENA, CA: Nissan has promoted North America V-P of corporate comms Simon Sproule to V-P of global comms and investor relations, based in Tokyo. V-P of communications in Europe, Frederique LaGreves, replaces Sproule. A successor for...

Jackie Cooper PR splits with Coke.(Coca-Cola GB)(Brief Article)
April 2, 2004... Coca-Cola GB has been left bereft of external consumer PR support on key brands after a 'creative and strategic' breakdown with Jackie Cooper PR. A Coke statement said: 'We had different perspectives on the creative and strategic direction...

Gap hires B-M in bid to tackle the critics.(Brief Article)
April 2, 2004... Global retailer Gap Inc has brought in Burson Marsteller to provide PR support in the UK and the US on a number of corporate projects as it strives to uphold its reputation. The work will incorporate the company's three brands - Gap,...

Paddy Power sponsorship.(Brief Article)
April 2, 2004... Irish bookmaker Paddy Power will kick off a series of sponsorship initiatives at the Haydock Park Football Furlong on 11 July, where horses representing the 20 Premiership football clubs will race. Paddy Power, whose attention turns temporarily...

News Brief: Media Trust wins Grand Prix.(Brief Article)
April 2, 2004... VISUAL COMMS AWARDS: The Media Trust won the Grand Prix at the International Visual Communications Association Awards 2004 for its work with charity Addaction.

News Brief: Energy Helpline hunt for agency.(Brief Article)
April 2, 2004... CONSUMER PITCH: Gas and electricity price comparison firm The Energy Helpline is on the hunt for its first consumer PR agency to support its expansion. Ify Anyaetbunam, who is responsible for the company's PR and marketing, said The Energy...

News Brief: Rafferty promoted.(Brief Article)
April 2, 2004... APPOINTMENT: Citigate Comms has promoted deputy MD Janet Rafferty to managing director to replace Adrian Roxan, who has resigned from the agency after eight years. Rafferty joined Citigate four-and-a-half years ago from CPR Worldwide.

News Brief: Rubin joins campaign.(Brief Article)
April 2, 2004... US ELECTION: Brunswick partner James Rubin has joined the presidential campaign of Democrat candidate John Kerry. He is expected to take a full-time job with the Kerry team next month.

News Brief: Carr bought out by management.(Brief Article)
April 2, 2004... AGENCY MBO: Carr Communications is being bought out by its management in a deal understood to be worth in the region of pounds 6m to pounds 8m. The 20 staff at the PR and media training agency were informed of the deal last week.

News Brief: GPC London appoints.(Brief Article)
April 2, 2004... HEALTHCARE PR: GPC London has appointed Dirk van Eeden as a senior policy adviser at its healthcare practice. He was previously vice-president at Fleishman-Hillard South Africa.

News Brief: London 2012 to bolster team.(Brief Article)
April 2, 2004... OLYMPIC BID: London 2012 plans to bolster its in-house comms team by recruiting an additional PR officer who will report to head of PR Jackie Brock-Doyle.

News Brief: Biography Channel hires Rain.(Brief Article)
April 2, 2004... CONSUMER PR: The Biography Channel has hired Rain Communications to manage a two-month PR campaign. The celebrity-based satellite channel, which appointed Rain after a pitch against Firefly Communications, will target tabloids and weekly...

Sinclair Mason to promote AdiAdi.(Essential Garden )(Brief Article)
April 2, 2004... Indian beer producer Essential Garden has drafted in Sinclair Mason to run a pounds 50,000 three-month campaign to launch AdiAdi, a Bangalore bottled beer set to compete with Cobra. The agency won the account in a non-competitive pitch and...

Burghardt back at H&K in EU role.(Brief Article)
April 2, 2004... Hill & Knowlton has lured DaimlerChrysler strategist Christopher Burghardt back into the fold as EMEA vice-president of marketing and business development. Burghardt replaces Dominic Shales, who left in September with H&K London deputy...

MPs and NGOs level child obesity duty at parents.(Brief Article)
April 2, 2004... Food companies have gained the lobbying edge in the obesity debate after MPs and NGOs overwhelmingly pointed the finger at parents to take responsibility for their children's weight in a survey carried out by BPRI. The majority of the 100...

Talktalk lifts Carphone Warehouse reputation.(Brief Article)
April 2, 2004... Telecoms retailer Carphone Warehouse has made it into the top three of this week's reputation monitor after its aggressive attempt to take on BT in the fixed line market. The announcement last week that customers of its talktalk service...

Vauxhall awards Cow Network Q PR.(Cow Communications )(Brief Article)
April 2, 2004... Consumer specialist Cow Communications has scooped the PR contract to promote Network Q, the used-car retail operation of automotive giant Vauxhall Motors. Cow won a four-way pitch against undisclosed agencies to secure the work, which...

Ex-WS Hong Kong chief sets up shop.(The Consultancy)(Brief Article)
April 2, 2004... HONG KONG: Former Weber Shandwick regional co-president Emma Smith has launched her own agency, The Consultancy. Smith, who resigned from WS in July 2003, believes her new venture is a reflection of shifting client expectations. 'I...

JCPR scoops Kerzner PR brief as Freuds link ends.(Jackie Cooper PR)
April 2, 2004... Luxury resorts, hotels and casinos giant Kerzner International has handed its UK consumer PR contract to Jackie Cooper PR. The agency won a competitive pitch to promote Kerzner's One&Only Resorts sub-brand, plus its flagship Atlantis...

Lazard to hire UK head of comms.(Brief Article)
April 2, 2004... Investment bank Lazard is on the hunt for a London-based head of communications with global responsibility following the departure of UK vice-president of communications Deborah Done. The firm contracted out all UK comms to Angus Maitland's...

Public Sector: Talking bin cleans Knowsley streets.(Brief Article)
April 2, 2004... Knowsley Metropolitan Borough Council is to launch an environmental awareness campaign to help clean up the district. The 15-month drive kicked off this week, with town centre visitors dropping litter in the centre of the town warned by a...

Public Sector: Tower Hamlets appoints Sawyers to head its PR.(The London Borough of Tower Hamlets )(Brief Article)
April 2, 2004... Pascoe Sawyers has been seconded into The London Borough of Tower Hamlets as head of communications for a 12-month period. Sawyers, a comms consultant at the Improvement and Development Agency for local government (IDeA), takes up the post...

Public Sector: Dorset police campaign targets binge drinkers.(Brief Article)
April 2, 2004... Dorset Police Force has launched a campaign to tackle binge drinking and alcohol- related crime. The drive follows an explosion in the number of pubs and clubs in Bournemouth over the past five years. With more than 33,000 licensed...

Public Sector: Brighton to push gay weddings.(Brighton and Hove City Council)(Brief Article)
April 2, 2004... Brighton and Hove City Council has brought in The Priory Partnership to promote civil and naming ceremonies and weddings in a three-month campaign. The campaign also aims to position the city as a centre for gay weddings, following the...

Public Sector: CCW launches environment push.(Countryside Council for Wales)(Brief Article)
April 2, 2004... The Countryside Council for Wales (CCW) is to launch a consumer campaign to promote sustainable development and 'reconnect' people with their environment. The Spring to Life campaign complements an international conference on sustainable...

Public Sector: Safer streets.(Luton Borough Council, Guide Dogs for the Blind Inc.)(Brief Article)
April 2, 2004... Luton Borough Council has teamed up with Guide Dogs for the Blind in its Safer Streets Week campaign. In a one-off photoshoot, a visually impaired woman was led by her guide dog down a main street with obstacles. A spokeswoman said: 'We are now...

Public Sector: London Learning Council hires B&B.(London Central Learning and Skills Council )(Brief Article)
April 2, 2004... The London Central Learning and Skills Council (LCLSC) has appointed Band & Brown Communications following a three-way pitch held through COI Communications. Reporting to LCLSC head of strategic marketing and communications Julie Dixon,...

Public Sector: DCA on lookout for comms head.(Department for Constitutional Affairs )(Brief Article)
April 2, 2004... The Department for Constitutional Affairs (DCA), which handled media enquiries about the Hutton Report, is seeking a comms director to replace Allan Percival, who is retiring. Created last June, the department is looking to develop a new...

Public Sector: Upward Curve to brand Aylesbury.(Aylesbury Vale District Council)(Brief Article)
April 2, 2004... Aylesbury Vale District Council in Oxfordshire has engaged not-for-profit specialist Upward Curve PR to develop a campaign and brand for the region, funded by the Office of the Deputy Prime Minister. The initiative is being led by a...

Public Sector: LGA promotes local democracy to youth.(Local Government Association)(Brief Article)
April 2, 2004... The Local Government Association (LGA) has launched a campaign to promote local democracy in the run-up to a national awareness week in October. The annual campaign is in its seventh year and for the second year running will focus on...

Public Sector: COI to give authorities online aid.(Central Office of Information)(Brief Article)
April 2, 2004... The Central Office of Information (COI) is to launch an internet tool to help local authorities communicate with ethnic minorities. The COI commissioned a project by Turnstone Research and Connect Research to address one of the major...

Public Sector Brief: Birmingham Hospital Trust on lookout.(Brief Article)
April 2, 2004... BIRMINGHAM: Birmingham City Hospital NHS Trust is on the lookout for a director of communications. The role has been created in anticipation of the body gaining foundation status. Scoring three out of three stars in government ratings, it is...

Public Sector Brief: Council to announce completion.(Southwark Council)(Brief Article)
April 2, 2004... SOUTHWARK: Southwark Council's communications team is poised to announce the completion of a departmental shake-up in a move that will centralise its comms function. Communications managers in each of its six departments will co-ordinate all...

Public Sector Brief: Bury Council launches campaign.(Brief Article)
April 2, 2004... BURY: Bury Metropolitan Borough Council has launched a campaign to get residents and local politicians to sign up to the national organ donor register run by UK Transplant. The council staged a photo opportunity for local media at a recent...

Public Sector Brief: Prince Charles attends event.(Brent London Borough Council)(Brief Article)
April 2, 2004... BRENT: Brent London Borough Council's campaign to publicise its citizenship ceremonies kicked off with a high-profile visit when Prince Charles attended the first event two weeks ago. The council is expected to greet new citizens every week...

Public Sector Brief: Isle of Wight Council launches campaign.(Brief Article)
April 2, 2004... ISLE OF WIGHT: The Isle of Wight Council comms team has launched a campaign to ensure residents are claiming the benefits they are entitled to. Called 'claim it and keep it', the campaign encourages residents to check they are claiming...

Public Sector Brief: Waltham Forest gears itself up.(London Borough of Waltham Forest )(Brief Article)
April 2, 2004... WALTHAM FOREST: The London Borough of Waltham Forest is gearing itself up for 18 May when it will be revealed whether London's bid to host the 2012 Olympic Games has been shortlisted to the next stage. If so, the department plans to launch a...

Voluntary Sector: PARE probe to aid arthritis lobby.(People with Arthritis/Rheumatism in Europe)(Brief Article)
April 2, 2004... Arthritis patient representative body People with Arthritis/Rheumatism in Europe (PARE) has launched a PR drive to back a Europe-wide survey to garner information from sufferers about the social, health and economic effects of living with the...

Voluntary Sector: NFU hires campaigns head to boost farmers' image.(National Farmers Union, Beverley Wilson)(Brief Article)
April 2, 2004... The National Farmers' Union (NFU) has restructured its communications department and appointed Beverley Wilson to the newly created role of campaigns manager in a drive to improve the image of farmers. The roles of editor, chief press...

Voluntary Sector: NCVO separates comms into three focused units.(National Council for Voluntary Organisations)(Brief Article)
April 2, 2004... The National Council for Voluntary Organisations (NCVO) has scrapped its head of marketing and comms position in favour of integrating comms across three expanded departments. The move follows an increase in government funding which will...

Voluntary Sector: Coast Comms aids church hit by Passion backlash.(Coast Communications, Kent church)(Brief Article)
April 2, 2004... The Kent church that block-booked more than pounds 20,000 worth of tickets for Mel Gibson film The Passion of The Christ has taken on start-up PR agency Coast Communications to turn around the media's negative reaction. St Luke's Church in...

Voluntary Sector: Foxmurphy sets up charities arm.(Brief Article)
April 2, 2004... Foxmurphy PR has opened a non-profit unit to offer its range of marketing services to charities and voluntary organisations without marketing budgets. Charity Communications, headed by Carole Sproat, is offering up to 25 charities 100...

Public Affairs: AstraZeneca cuts US PA unit in two.(Brief Article)
April 2, 2004... WILMINGTON, DE: AstraZeneca has split its US public affairs and government relations functions as it attempts to put more focus on managed care, given the new Medicare prescription-drug law. Executive director of corporate communications...

Public Affairs: Luther Pendragon wins SLP tram job.(South London Partnership )(Brief Article)
April 2, 2004... The South London Partnership (SLP) has hired Luther Pendragon to advance the case for a dramatic expansion of tram links. It will initially press all the London mayoral candidates to support the plans as a platform to build popular support....

Public Affairs: Asda selects WS and GPlus for public affairs.(Brief Article)
April 2, 2004... LONDON/BRUSSELS: Asda has pulled its public affairs account out of GPC International, awarding Weber Shandwick's Strategic Media Group the business in Westminster and independent lobby firm GPlus Europe the remit in the EU. The switch...

Public Affairs: H&K out as British Energy hires BP-PA.(Brief Article)
April 2, 2004... Debt-embattled nuclear provider British Energy has appointed Bell Pottinger Public Affairs to its PA account without a pitch, ending Hill & Knowlton's 14-year hold on the remit. 'Bell Pottinger has a dedicated in-house resource in Scotland,...

Public Affairs: SBAC appoints Media Strategy.(Society of British Aerospace Companies )(Brief Article)
April 2, 2004... The Society of British Aerospace Companies (SBAC) has hired comms and lobbying consultancy Media Strategy to highlight the case for increased spending on aerospace industry research and development with key industry policy-makers. SBAC...

City & Corporate: BPP Law embarks on PR onslaught.(Brief Article)
April 2, 2004... BPP Law, the legal training arm of BPP Professional Education, is launching a PR blitz to promote its recently won status of exclusive provider of legal training to eight of the City's top law firms. The company - which last week announced...

City & Corporate: M&C Saatchi hires Tulchan for planned AIM listing.(Brief Article)
April 2, 2004... Advertising agency M&C Saatchi has brought in Tulchan Communications for its planned pounds 75m flotation to fund further European expansion. Tulchan founder Andrew Grant and consultant Kate Inverarity are leading the account, which is...

City & Corporate: KPN shakes up financial comms and IR strategy.(Jantien Klein Roseboom )(Brief Article)
April 2, 2004... KPN, the fixed-line and mobile phone operator dominant in the Netherlands, has revamped its international financial communications in the wake of speculation surrounding its intentions for UK rival mm02. The company has hired former...

City & Corporate: CDR beats Merlin to snatch Close Brothers account.(Citigate Dewe Rogerson )(Brief Article)
April 2, 2004... Close Brothers Corporate Finance (CBCF) has drafted in Citigate Dewe Rogerson (CDR) to boost its corporate profile with the mid-cap company market. CDR won the account after a two-way shootout with Merlin Financial. The account is thought...

City & Corporate: Myddleton wins Cromwell remit.(Cromwell & Moring)(Myddleton Communications )(Brief Article)
April 2, 2004... US corporate litigation firm Cromwell & Moring has launched a corporate communications drive to raise its profile as a specialist in white-collar crime and EU accession law, as well as an adviser to victims of terrorism. The firm has...

City & Corporate: Tavistock nets Newport Networks deal.(Tavistock Communications)(Brief Article)
April 2, 2004... Tavistock Communications has been charged with handling the latest stock market listings of a pre-revenue technology company. Newport Networks, which has yet to make a profit or sell any of its products, has drafted in the financial PR firm...

City & Corporate: Rawlings wins Interflora account for restructure.(Rawlings Financial )(Brief Article)
April 2, 2004... Interflora has drafted in London and Yorkshire-based Rawlings Financial as the 81-year-old company tests plans to abandon its mutual structure. Rawlings chairman John Rawlings is running the account, a final budget for which is yet to be...

City & Corporate: Investors reveal City comms shortfall.(Brief Article)
April 2, 2004... Only three per cent of investors believe the UK's major companies are anticipating their concerns, according to corporate comms firm Blue Rubicon and pollster Mori's Trust. Their City Report 2004 showed a 'yawning' gap between investors...

City & Corporate: Mafia-like fat cats are a PR disaster.(Brief Article)
April 2, 2004... The odd thing about executive pay is that the executives don't need it. All the research shows that people who get to the top are driven by a need to succeed. Anecdotal evidence supports this. Most of the ones I know would be mortally...

Healthcare: UCB Pharma hires Avenue for epilepsy work.(Avenue HKM)(Brief Article)
April 2, 2004... UCB Pharma has further bolstered PR agency support for its epilepsy treatment Keppra by appointing Avenue HKM to handle a global advocacy programme. The agency has been hired to boost UCB's links with opinion-leaders via workshops, lecture...

Healthcare: Hsd secures Fybogel constipation remit.(Reckitt Benckiser PLC, hsdcommunications)(Brief Article)
April 2, 2004... Reckitt Benckiser has drafted in the first PR agency dedicated to promoting its constipation brand Fybogel to healthcare professionals. The household, health and personal care giant has appointed hsd communications, which already works on...

Healthcare: Medics4Media in PR website move.(Brief Article)
April 2, 2004... Medics4Media, a firm that provides healthcare PROs with independent experts to act as spokespeople for public relations campaigns, has launched a website to help PR execs find an appropriate mouthpiece. The website, to be found at...

Healthcare: Eli Lilly facing civil probe into drug marketing.(Brief Article)
April 2, 2004... INDIANAPOLIS: Eli Lilly last week confirmed that it was under investigation by US prosecutors over marketing activities for some of its top-selling drugs. The Indianapolis-based drugs giant, already being investigated for the way it has...

Healthcare: At a Glance - The Wanless Report.(Derek Wanless)(Interview)
April 2, 2004... Why is this report significant? The author, NatWest's ex-group chief executive Derek Wanless, says the Government should be prioritising health promotion and he wants 'appropriately constructed' messages for at-risk groups. The onus is on...

Healthcare: Medicsight hands remit to Medicom.(Brief Article)
April 2, 2004... Medicsight, a medical software company that claims it could be set to 'revolutionise' detection and diagnosis of some of the world's biggest killer diseases, has appointed Medicom Group to handle its global PR. An ongoing PR campaign with...

Healthcare: Primecare boosts PR as GP contract takes effect.(general practitioner)(Brief Article)
April 2, 2004... Britain's largest healthcare recruitment group, Nestor Healthcare, is to step up its PR work for Primecare, the company's division that provides out-of-hours services to GPs. Primecare is using Chime's health marketing agency Ozone for a...

Healthcare: Fuel gives health post to Hodgson.(Brief Article)
April 2, 2004... Consumer PR agency Fuel PR has hired a former Pfizer Consumer Healthcare group marketing manager to head its health and beauty arm. Barbara Hodgson takes up the newly created role of associate director, heading a nine-strong team whose...

Healthcare: Awareness Campaign Close-Up - World Health Day focus on traffic.(World Health Organization)(Brief Article)
April 2, 2004... Organisation: World Health Organisation Campaign: World Health Day Date: 7 April-ongoing Budget: c.pounds 150,000 A press event to be held in Paris on 7 April, the date when World Health Day is held each year, will signal the start...

Media Relations: 2 Minutes with... Julian Bailey Editor, Five Live Weekend Business.(Brief Article)(Interview)
April 2, 2004... Why has Five Live launched Weekend Business? The existing schedule was mostly pre-recorded and packaged and Five Live wanted a live programme like the rest of its output. It is also very keen to revamp its business coverage and give it more...

Media Relations: Adulant Force hands Leeds job to Beattie.(Beattie Communications)(Brief Article)
April 2, 2004... The consortium that rescued Leeds United Football Club last month has handed the mammoth task of reassuring the media about its future to Beattie Communications. The football club was saved from bankruptcy on 19 March by Adulant Force, led...

Media Relations: Metro group sets up news agency.(Brief Article)
April 2, 2004... Metro International has created a London-based internal newswire agency that will give PROs a single point of editorial contact for its global network of 38 free papers. It has appointed Per Mikael Jensen as V-P, international...

Media Relations: What The Papers Say - Gibson film whips up press passion.(Brief Article)
April 2, 2004... If the success of Mel Gibson's The Passion of The Christ, which opened in the UK last week, is to be measured in either box office turnover, or by provoking headlines and debate, then the film must have its place among the cinematic greats. ...

Media Relations: The Crown Estate links up with Elle.(Brief Article)
April 2, 2004... Regent Street freeholder the Crown Estate has partnered Elle to search for a passionate shopper to act as 'The Face of Regent Street' in its promotional activities this year. Crown PR agency The Communication Group will target London TV and...

Media Relations: Ruder Finn unveils online tracker.(Brief Article)
April 2, 2004... Ruder Finn has developed a real-time online media-tracking system (MTS) for pharmaceutical client Novartis and has made it available to other companies. Ruder Finn deputy managing director Pat Pearson said the tool provided real-time...

Media Relations: Northern Ireland push to fight kids' prejudice.(welfare organisations)(Brief Article)
April 2, 2004... Welfare organisations are launching a major media relations campaign in May to fight racial, physical, cultural and sectarian prejudice in children in Northern Ireland. The push is based on research that tracked the response of three to...

Media Relations: London Golf Show makes celeb link.(Newspin PR, RB Exhibitions)(Brief Article)
April 2, 2004... RB Exhibitions is set to target fashion and travel media, as well as specialist golf and consumer media, to build interest in the first London Golf Show, running from 21 to 24 April next year. Newspin PR has been appointed to handle the...

Media Relations: Contact Book Update.(appointments, The Observer, British Broadcasting Corp., The Guardian)
April 2, 2004... PRESS The Observer has hired The Herald feature writer Lorna Martin to be its new Scotland editor. She will report to the Sunday broadsheet's editor, Roger Alton. The Wall Street Journal Europe's London bureau has appointed two new...

Media Analysis: Music mags ready for festival fever.(magazines)
April 2, 2004... It might be a streetwise and media-savvy market, but that doesn't stop brands attempting to gain leverage from the main music titles' links with the summer music festivals. Richard Cann finds out how it can be done Hordes of music...

News Analysis: Are Blair's PROs giving us value?(public relations officers)
April 2, 2004... Tweaks to the Government's PR machine are welcome but the unwieldy beast is still eating too much public money, says The Sunday Times political editor Sven-Goran Eriksson is not the only man at the top of his game in whom Chelsea Football...