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PR Week (UK) back issues
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Apple overhauls UK comms and splits with Bite agency.
June 19, 2009... Iconic brand ends 14-year relationship with Bite Communications in PR shake-up.
Apple has secretly begun a major shake-up of its PR operation that will see the iconic brand taking all its UK comms in-house.
The surprise decision is a serious blow to Bite Communications, which has...
PR: the next generation.
June 19, 2009... PRWeek has opened up its annual search for the brightest young talent in the industry.
The 2009 '29 under 29' programme is now officially open for nominations.
The scheme identifies the brightest, most inspirational budding professionals from all corners of the industry.
...
Omnicom merger to form mega-agency.
June 19, 2009... Omnicom is planning to create a worldwide PR colossus with the merger of the group's Ketchum and Pleon PR networks.
As revealed on prweek.com (16 June), the merger is expected to result in the largest comms consultancy in Europe. The combined consultancy will boast more than 2,000...
GSK stages auction pitch.
June 19, 2009... Pharma giant GlaxoSmithKline is the latest firm to use an 'auction' style pitch to consolidate its retained agencies.
GSK held the e-auction earlier this week. The pitch is believed to have been designed to reduce the number of agencies used by GSK and to create a roster. Agencies were...
A degree in Twitter?
June 19, 2009... A top London university is to offer what could be termed a 'Twitter degree' in response to the growing tech knowledge gap in PR and other sectors.
City University London is launching the Information, Communication and Society MSc for graduates to learn how to use digital materials such...