Marketing articles from October 2003

Marketing archives from October 2003

Heinz fights food ad criticism with MediaSmart link.(H.J. Heinz Company Ltd. signs on to MediaSmart ad literacy program)(Food Standards Agency reports children influenced by food advertising)(Brief Article)
October 2, 2003... Heinz has become the latest brand owner to sign up to the MediaSmart ad literacy programme amid mounting pressure on food manufacturers' marketing to children. The company has joined Masterfoods, Lego and Procter & Gamble as a member of...

Chez Gerard updates to suit diners.(Groupe Chez Gerard PLC restaurant to begin image update)(John Harrison Associates to review brands)(Tibbatts Raw to do design)(Brief Article)
October 2, 2003... Chez Gerard, the UK's biggest premium restaurant brand, will this week begin a multi-million-pound image overhaul to make it more relevant to today's diners. The company, which serves 1.5 million customers each year, will review signs,...

Bulmers chiefs to exit as S&N rejigs.(Scottish & Newcastle dismisses H.P. Bulmer Ltd. marketing executives)(Bulmers marketing group to relocate to Edinburgh)(Brief Article)
October 2, 2003... Scottish & Newcastle has brought the axe down on HP Bulmer's marketing department. Group marketing director Jon Eggleton and Strongbow marketing manager David Hodge will leave. S&N has decided to move the cider company's entire...

British Gas puts customer care to fore of pounds 50m ads.(Centrica PLC)(Brief Article)
October 2, 2003... British Gas is taking the ambitious step of positioning itself as a consumer champion with a pounds 50m marketing campaign featuring The Royle Family's Ricky Tomlinson. The company is aligning itself with the positioning of 'Doing the...

GSK lures McCain marketer to head drinks business.(GlaxoSmithKline Nutritional Healthcare appoints Julie Leivers as vice-president, marketing and innovation)(Brief Article)
October 2, 2003... The McCain Foods marketer who masterminded the brand's recent pounds 15m repositioning campaign has been poached by GlaxoSmithKline to run its Lucozade, Ribena and Horlicks brands. Julie Leivers will join GSK Nutritional Healthcare on...

DIY chain Focus scraps marketing director role.(Focus Wickes)(Brief Article)
October 2, 2003... Focus Wickes, the UK's second-biggest DIY retail group, has axed the role of Jill Keen, marketing director of the Focus store chain. Keen, who had been with the firm since Focus acquired the Great Mills business in December 2000, left this...

STOP PRESS: Wieden+Kennedy resigns Siemens Mobile Devices account.(Brief Article)
October 2, 2003... Wieden+Kennedy Amsterdam has resigned its Siemens Mobile Devices account after almost three years. The agency had lost out to Mother and TBWA\Worldwide on two recent pitches for new developments.

STOP PRESS: Caitlan Thomas leaves Barclays Bank.(Brief Article)
October 2, 2003... Barclays Bank brand strategy director Caitlin Thomas is leaving the company after seven years to set up her own business. A replacement is currently being sought for Thomas, who reported to marketing and communications director Simon Gulliford....

STOP PRESS: Appointment at Campbell's UK.(Brief Article)
October 2, 2003... Campbell's UK has hired Paul Churchill, Procter & Gamble's marketing manager on Ariel for Germany, Austria and Switzerland, as category marketing director meal solutions, responsible for the Homepride, Campbell's Soup and Fray Bentos brands. He...

STOP PRESS: ITV wins terrestrial rights.(to show Euro 2004 qualifier)(Brief Article)
October 2, 2003... ITV has won the terrestrial rights to show England's crucial Euro 2004 qualifier against Turkey on October 11 on a time-delayed basis.

STOP PRESS: United Biscuits promotes snacks marketing director.(Brief Article)
October 2, 2003... United Biscuits UK has promoted snacks marketing director Mandy Ferguson to the new role of marketing director for its entire McVitie's branded portfolio. Claire Hodge, business development director for UK snacks, will take over Ferguson's role...

STOP PRESS: Meat & Livestock Commission holds review.(Brief Article)
October 2, 2003... The Meat & Livestock Commission is holding a statutory review of its above-the-line marketing business, which is currently handled by BMP DDB.

STOP PRESS: Direct Line wins two awards.(Financial Service Forum Awards for Marketing Effectiveness)(Brief Article)
October 2, 2003... Direct Line has won two awards at The Financial Service Forum Awards for Marketing Effectiveness, in the most effective integrated campaign and most effective brand development programme categories. Winners were not found for four of the nine...

STOP PRESS: Promotion at Warner Bros Entertainment UK.(Brief Article)
October 2, 2003... Warner Bros Entertainment UK has promoted Alison Cressey to the new position of group marketing director. She joined Warner as marketing director for Warner Home Video in March on maternity cover for Clare Guise.

STOP PRESS: Appointment at Mencap.(Brief Article)
October 2, 2003... Mencap, the learning disability charity, has hired Deborah Hamilton-Lewin as head of marketing. She joins from Heart of the City, a Bank of England-backed initiative that encourages City companies to increase their commitment to corporate...

STOP PRESS: DJ Neil Fox believed to be quitting Capital Radio.(Brief Article)
October 2, 2003... Capital Radio DJ Neil Fox is believed to be on the point of quitting the station after being snubbed by the appointment of Johnny Vaughan as replacement for breakfast DJ Chris Tarrant.

STOP PRESS: Greene King and JW Lees tie up with Dennis Publishing.(Brief Article)
October 2, 2003... Real ale brewers Greene King and JW Lees have tied up with Dennis Publishing to sell its Viz comic in pubs at a discounted price of pounds 1 with the purchase of a pint of beer.

STOP PRESS: Tobacco light and mild brands phased out.(Brief Article)
October 2, 2003... Tobacco brands which include terms such as 'light' and 'mild' were phased out this week under new European legislation which also sees the advent of larger health warnings on all product packaging.

STOP PRESS: 3 UK announces lower monthly tariff.(Brief Article)
October 2, 2003... 3 UK has announced a monthly tariff of pounds 15 for 100 minutes to lure lower-spending customers. Its previous offer was 500 minutes for pounds 25 a month.

STOP PRESS: Food Standards Agency appoints HHCL/Red Cell.(Brief Article)
October 2, 2003... The Food Standards Agency has appointed HHCL/Red Cell to work on the next stage of its food hygiene campaign.

STOP PRESS: Appointment at Yahoo! Europe.(Brief Article)
October 2, 2003... Yahoo! Europe has appointed Rich Pearson, head of Yahoo! premium services in the US, to the new post of head of direct and online marketing. It has also hired Patrik Oqvist, head of marketing at Air Miles, as head of search marketing.

STOP PRESS: Interpublic dismantles Sports and Entertainment Group.(Brief Article)
October 2, 2003... Interpublic is dismantling its Sports and Entertainment Group in a move that casts further doubt over the future of Brands Hatch Leisure, the promoter of the British Grand Prix.

STOP PRESS: Lonely Planet hires Andy Riddle.(Brief Article)
October 2, 2003... Lonely Planet, the travel guidebook publisher, has hired Andy Riddle to be sales and marketing director. He joins from Pearson Broadband.

Tories pioneer political text campaign.(Conservative Party launches text messaging campaign)(Brief Article)
October 2, 2003... The Conservative Party is claiming a political first with the launch of an SMS campaign that it claims offers a glimpse of the future of political marketing. The Tories, who will stage their autumn conference in Blackpool next week,...

Golden Wonder in no-nonsense line.(Brief Article)
October 2, 2003... Golden Wonder is relaunching itself as the UK's 'no-nonsense' crisp brand with a multi-million-pound advertising campaign that mocks arch-rival Walkers for its reliance on celebrity endorsement. The snacks firm is trying out the...

Beconase pounds 1m brief goes to Grey.(GlaxoSmithKline Consumer Healthcare gives ad account to Grey London)(Brief Article)
October 2, 2003... GlaxoSmithKline Consumer Healthcare has handed Grey London the advertising account for its Beconase Hayfever Nasal Spray, giving the agency a hold on the pharmaceutical giant's entire four-strong portfolio of allergy treatments. The...

Portman Group calls on retailers to remove Shag.(Brief Article)
October 2, 2003... The Portman Group has condemned a range of fruit-flavoured ready-to-drink products called Shag for being in breach of its code of practice because of its association with 'sexual success'. The drinks industry-funded watchdog found that...

The Link fills top marketing post with Argos man.(Brief Article)
October 2, 2003... The Link, the UK's second-biggest mobile phone retailer, has poached Argos head of business development Mike Ashley to become the firm's marketing director. Ashley, who spent three years at Argos, will join the Dixons Stores Group-owned...

Birds Eye to modernise packaging.(Unilever Ice Cream & Frozen Food)(Brief Article)
October 2, 2003... Unilever Ice Cream & Frozen Food (ICF) is to revamp packaging across all 150 Birds Eye products as part of the brand's planned relaunch next spring. It has appointed design agency Brewer-Riddiford to develop a more contemporary look for...

Orange loss threatens Media Planning Group.
October 2, 2003... The viability of Media Planning Group's stand-alone UK operation is under question in the wake of the loss of the pounds 58m Orange's media planning and buying business to Initiative. As part of a pounds 200m review of France Telecom's...

Ingram acquires Butterfield8 to boost strategy.(Brief Article)
October 2, 2003... The Ingram Partnership, the communications consultancy set up in August by Chris Ingram, has bought brand strategists Butterfield8. Founder Leslie Butterfield and his team join The Ingram Partnership this week, bringing with them clients...

Conduit to claim cheaper calls as BT row continues.(Brief Article)
October 2, 2003... A row between BT and Conduit over price claims in Conduit's advertising escalated this week as the deregulated directory enquiries market continues to come under fire. Conduit, which operates the 11 88 88 number, is threatening to run ads...

Diageo GB funds show on Five on staging parties.
October 2, 2003... Diageo GB, owner of the Smirnoff, Archers and Baileys brands, has taken its first steps into advertiser-funded programming (AFP) with the launch of a programme showing consumers how to stage great parties. The drinks giant teamed up with...

Coca-Cola backs biggest-ever promotion with TV ad.(Brief Article)
October 2, 2003... Coca-Cola is backing its biggest-ever promotion, called 'Destination Hollywood', with a ten-second TV ad for Diet Coke, featuring model Caprice. The promotion offers consumers the chance to win trips to Hollywood and a movie premiere. It will...

Yahoo! appoints agency to boost finance web site.(Harrison Troughton Wunderman)(Brief Article)
October 2, 2003... Yahoo! Finance has appointed Harrison Troughton Wunderman for a consumer marketing campaign to lure new users to the site. Yahoo!'s financial site (uk.finance.yahoo.com) is an online provider of information and advice on a variety of...

PS2 unveils silver console to boost Christmas sales.(Brief Article)
October 2, 2003... Sony is hoping to boost sales of its PlayStation 2 (PS2) console with a limited-edition 'satin silver' version as the games console market gears up for the Christmas season. The console market leader has offered some coloured versions in...

Disney's Finding Nemo nets pounds 7m P&G link-up.(Brief Article)
October 2, 2003... Finding Nemo, the latest movie from Pixar and Disney, will be the most brand-supported animation film in British cinema history when it opens this weekend. During its pre-Christmas run the movie will receive more than pounds 7m in support...

Morrison's slogan set to become nationwide feature.(Brief Article)
October 2, 2003... The slogan 'More reasons to shop at Morrison's' looks set to become a nationwide feature of the UK's grocery wars if the chain decides to proceed with its takeover bid for Safeway. The company, which last week got the go-ahead from trade and...

Nissan appoints top UK marketer to key sales role.(Brief Article)
October 2, 2003... Nissan Motor (GB) has promoted its top UK marketer Simon Thomas to a sales role and filled his job internally. Thomas takes on the new role of sales director from November 1. He will be replaced by Nissan Europe's general manager of...

Centrica chief to talk at Marketing Society's forum.(Brief Article)
October 2, 2003... Sir Roy Gardner, chief executive of Centrica and chairman of Manchester United, leads the line-up of speakers for this year's Marketing Society annual conference. Speaking on the topic of 'Accelerating your marketing', Gardner will explore...

Packaging show in call for design challenge entries.(Brief Article)
October 2, 2003... A design challenge that will give a taste of innovative packaging for the year 2020 will be at the centre of the Packaging Innovation Show, part of the Total Processing & Packaging 2004 exhibition. The 2020 Vision Design Challenge will...

Public supports bid for London Olympic Games.(Brief Article)
October 2, 2003... Almost two-thirds of Britons back efforts to bring the 2012 Olympic Games to London, according to a survey that will give a boost to Keith Mills, appointed last week as the bid's chief executive. According to the latest OMD Snapshots poll...

DM industry fights to curb wastage.(direct marketing)(Brief Article)
October 2, 2003... The direct marketing industry is targeting consumers with a nationwide campaign highlighting marketing's commitment to cutting direct mail wastage, as well as promoting the environmental benefits of recycling. The above- and below-the-line...

Right Guard work banned by ITC for 9/11 insensitivity.(Independent Television Commission )(Brief Article)
October 2, 2003... A Gillette Right Guard ad that showed an office worker running from a collapsing building has been banned by the Independent Television Commission after 159 viewers complained that it was upsetting and reminded them of the World Trade Center...

Chevron Texaco to give away a car a day.(Brief Article)
October 2, 2003... Chevron Texaco is giving away a car a day in its first work through Perspectives Red Cell, its European promotional agency. The outdoor promotion links Texaco with MG Rover and Virgin Radio. It breaks at the end of this week, with the aim of...

NEWS BRIEF: Kellogg appoints Alan Harris.(Brief Article)
October 2, 2003... Kellogg has appointed Alan Harris, formerly president of the company's international division, to the new role of chief marketing and customer officer, overseeing global marketing, sales, nutrition, innovation and business development....

NEWS BRIEF: Telewest complaint upheld by ASA.(Advertising Standards Authority investigates British Telecom)(Brief Article)
October 2, 2003... Telewest's complaint about an ad campaign for the BT Together telephony offer was upheld by the Advertising Standards Authority this week. It took issue with a BT pricing claim.

NEWS BRIEF: Chivas Regal launches TV and print campaign.(Brief Article)
October 2, 2003... Chivas Regal is launching a pounds 28m global TV and print campaign for Chivas Regal 12, a 12-year-old blend. The work has been created by TBWA/G1. The brand has also redesigned its global web site through Graphico New Media.

NEWS BRIEF: Revlon chief marketing officer to leave the company.(Brief Article)
October 2, 2003... Revlon chief marketing officer Debra Leipman-Yale is leaving the company. She will be succeeded by executive vice-president, chief planning and business development officer Stephanie Klein-Peponis.

NEWS BRIEF: Former Diesel heads team up.(Paul Poole and Michael Benson launch Culturepreneur Network)(Brief Article)
October 2, 2003... Diesel's former head of marketing, Paul Poole, and former London Institute marketing director Michael Benson have teamed up to launch the Culturepreneur Network, an organisation to promote collaboration between marketing and the arts by linking...

NEWS BRIEF: Green & Black's appoints Allison Edkins.(Brief Article)
October 2, 2003... Green & Black's, the organic chocolate brand, has appointed Allison Edkins to the new position of marketing controller, reporting to marketing director Mark Palmer. Edkins has previously worked for Procter & Gamble, Unilever and Sainsbury's.

NEWS BRIEF: Hamptons International appoints Identica.(Brief Article)
October 2, 2003... Hamptons International, the estate agents, has appointed Identica to conduct a strategic review of its brand following a pitch involving agencies including The Partners, Fitch and Coley Porter Bell.

NEWS BRIEF: Madame Tussauds to run radio campaign.(Brief Article)
October 2, 2003... Madame Tussauds is to run a radio campaign based on its Simon Cowell 'intelligent waxwork', which delivers scathing comments to visitors who perform in front of it at the venue. Created by WPJ Collective, the ad broke on Capital Radio yesterday...

NEWS BRIEF: Co-op unveils latest ad.(Brief Article)
October 2, 2003... The Co-op will unveil its latest ad to position itself as an ethical retailer with a TV campaign promoting its range of Fairtrade chocolate. The work is through Euro RSCG Wnek Gosper Partners.

NEWS BRIEF: Adidas Golf appoints Richard Palmer-Jones.(Brief Article)
October 2, 2003... Adidas Golf has appointed Richard Palmer-Jones to the new position of brand director, after a year as European marketing manager for its TaylorMade, Adidas and Maxfli brands.

NEWS BRIEF: Nescafe Gold Blend and Boots launch promotions.(Brief Article)
October 2, 2003... Nescafe Gold Blend and Boots are among the brands launching promotions in conjunction with Twentieth Century Fox romantic comedy Down With Love.

NEWS BRIEF: Sainsbury's hires Selfridges general manager.(Jean-Paul Barat new director of product development)(Brief Article)
October 2, 2003... Sainsbury's has hired Selfridges general manager, food and retail, Jean-Paul Barat in the new role of director of product development, responsible for the supermarket's food and health and beauty categories.

NEWS BRIEF: Guardian runs ambient promotion.(Brief Article)
October 2, 2003... The Guardian is running an ambient promotion through Claydon Heeley Jones Mason to promote its 76-page Rugby World Cup Guide, free with the the paper on October 6. Tissues with a St George's Cross on, along with the message 'Tears of joy this...

NEWS BRIEF: Oxfam relaunches web site.(Brief Article)
October 2, 2003... Oxfam has relaunched its www.oxfam.org.uk web site to give users easier access to breaking news and information. Digital media agency NYKRIS designed the site. It was appointed to the business in March, following a six-way pitch.

NEWS BRIEF: Shazam signs deal with Universal Records.(Brief Article)
October 2, 2003... Shazam, the mobile music-recognition company, has signed a deal with Universal Records to promote Sting's latest single, Send Your Love. Sting fans who have registered with Universal or Shazam will be sent a 30-second clip from the track with a...

MEDIA: Vodafone links up with CNN TV business show.(Brief Article)
October 2, 2003... Vodafone is to target business travellers by sponsoring CNN TV series Global Office. The deal is seen as a key component in Vodafone's marketing of business services. Global Office is a series of 30-minute programmes that will air on...

MEDIA: NatMags revamps flagship home title.(National Magazine Company)(Brief Article)
October 2, 2003... The National Magazine Company is relaunching flagship home interest title House Beautiful, with a fresh look and editorial focus, to halt the drastic sales slide of the past couple of years. The redesign marks the start of a five-year plan...

MEDIA: EasyJet extends Ink contract for flight magazine.(Brief Article)
October 2, 2003... EasyJet has re-appointed Ink to publish its in-flight magazine, following a pitch against AMD Brass Tacks. Ink, which also publishes magazines for Virgin Express and the Ritz hotel chain, had held the business for the past two years....

MEDIA CHOICE: Be Unlimited.(Brief Article)
October 2, 2003... 'Brain food for women' is how Be Unlimited tags itself - a magazine to help time-poor career women achieve a better work life balance by exploring their mind, body and spirit. It is funded and edited by Rebekah Renton, a former IBM marketing...

MEDIA BRIEF: Tramp to debut in UK and New York.(luxury lifestyle magazine)(Brief Article)
October 2, 2003... Tramp, a magazine targeting the international jet set, will debut in the UK and New York on October 6. Described as a luxury lifestyle magazine, Tramp will initially be mailed to 15,000 names compiled from lists of the international rich....

MEDIA BRIEF: Mediaedge:cia rebrands sponsorship division.(Brief Article)
October 2, 2003... Mediaedge:cia has rebranded its specialist sponsorship division Total Sponsorship as MEC:Sponsorship. The unit will house Mediaedge:cia clients Schwarzkopf, SeaFrance, Sony Ericsson, Specsavers and Visa, as well as non-MEC clients Norwich Union...

MEDIA BRIEF: O2 backs sponsorship with Times Newspapers deal.(Brief Article)
October 2, 2003... O2 is backing its sponsorship of the England rugby team at the World Cup through a sponsorship and advertising deal with Times Newspapers. The package, created by ZenithOptimedia and PHD, runs across The Times, The Sunday Times and Times...

MEDIA BRIEF: MyTravel Group appoints MediaVest Manchester.(Brief Article)
October 2, 2003... MyTravel Group has appointed MediaVest Manchester to the pounds 7m media planning and buying account for its Going Places and Airtours brands. ZenithOptimedia resigned the account in June in the wake of allegations of unpaid media bills...

MEDIA BRIEF: Universal Pictures teams up with Ferrari.(Brief Article)
October 2, 2003... Universal Pictures International has teamed up with Ferrari to promote the DVD and video release of Hollywood movie 2Fast2Furious. The deal sees UPI brand Team Maranello's two Ferrari cars in the FIA GT Championship, which is being televised on...

MEDIA BRIEF: Times Online launches service for online job-seekers.(news from publishing and other media)(Brief Article)
October 2, 2003... Times Online is launching a dedicated service for online job-seekers. Appointments will pool jobs taken from The Times and The Sunday Times with jobs advertised exclusively online. Users will be able to search for jobs by keyword, salary...

DIRECT: Sure selects Liquid for below-the-line activity.(Brief Article)
October 2, 2003... Lever Faberge has handed a below-the-line brief for its Sure deodorant brand to integrated agency Liquid Communications, following a five-way pitch. Liquid will be responsible for producing a range of work targeting the UK market. Activity...

DIRECT: Hyundai to back Getz super-mini through Carlson.(Brief Article)
October 2, 2003... Hyundai is promoting its Getz super-mini model with an integrated marketing campaign through below-the-line agency Carlson Marketing Group and press advertising through Leagas Delaney. The campaign, entitled 'Peace of mind', uses direct...

DIRECT: Domino's awards controller role to Barclaycard boss.(Denise Bonnick hired)(Brief Article)
October 2, 2003... Domino's Pizza has hired a Barclaycard marketer for the new position of direct mail controller. Denise Bonnick was brand communications manager at Barclaycard, where she has yet to be replaced. At the pizza delivery company she will...

DIRECT: Zingo hires TMW to promote taxi service.(Tullo Marshall Warren)(Brief Article)
October 2, 2003... Zingo, the mobile phone taxi service, has appointed integrated agency Tullo Marshall Warren to handle its through-the-line business. Zingo enables consumers to call a national rate number from their mobile phone to request a cab; GPS...

DIRECT CHOICE: Skoda Superb.(advertising)(Brief Article)
October 2, 2003... Here's a mail pack that has benefited from a strong above-the-line campaign. Skoda's earlier work, confronting negative preconceptions head-on with the Fabia and Octavia, has evolved in its campaign for the Superb. Positive perceptions are...

DIRECT BRIEF: Smart shortlists Rapier, The Partnership and Uncle Terry for direct marketing.(Brief Article)
October 2, 2003... Smart, the DaimlerChrysler-owned small car brand, has shortlisted Rapier, incumbent The Partnership and Uncle Terry, a division of Farm, to handle its direct marketing. The pitch, to be held on October 10, follows the appointment of Farm to...

DIRECT BRIEF: Diners Club launches campaign.(Brief Article)
October 2, 2003... Diners Club is launching a campaign to increase its customer base and give cardholders a value-added service with its Business Account. Members will be able to sign up to a specialist legal advice scheme, provided by LAW Express, which will...

DIRECT BRIEF: Dept of Trade and Industry postpones legislation.(Brief Article)
October 2, 2003... The Department of Trade and Industry is postponing the implementation of legislation that lets companies register with the Telephone Preference Service (TPS) until after spring 2004. While unhappy with the go-ahead, the DMA said it is pleased...

DIRECT BRIEF: RNID targets youth market.(Royal National Institute for the Deaf)(Brief Article)
October 2, 2003... The Royal National Institute for the Deaf (RNID) is targeting the youth market with a postcard campaign coinciding with freshers joining universities for the new academic year. The promotion was created by through-the-line agency Feel, with...

DIRECT BRIEF: Clover ties up with Disney for SMS campaign.(Dairy Crest Clover brand)(Brief Article)
October 2, 2003... Clover, the dairy spread brand, has tied up with Disney for its first SMS campaign to back the launch of a special edition Lion King video and DVD. The on-pack promotion, which kicks off on October 8, encourages consumers to text in for the...

DIRECT BRIEF: Dunnhumby promotes Steve Gray.(Brief Article)
October 2, 2003... Dunnhumby, the customer insight and direct marketing specialist, has promoted Steve Gray, managing director of its retail division, to the new post of managing director of dunnhumby UK. The appointment reflects the company's global expansion...

DIRECT BRIEF: Norwood launches fundraising appeal.(Brief Article)
October 2, 2003... Norwood, the Anglo-Jewish children and family services charity, has launched a fundraising appeal to raise at least pounds 90,000. The direct mail, e-mail and online campaign coincides with the Jewish New Year, Rosh Hashanah, and targets...

DIRECT BRIEF: Chemistry Communications Group launches marketing division.(Brief Article)
October 2, 2003... Chemistry Communications Group, an independent CRM agency, has launched a marketing division and appointed Paul Brewer, founder of agency Brewer Blackler and former managing director of Triangle Communications, as managing director. The...

DIRECT BRIEF: MCCA calls for entries for awards.(Marketing Communications Consultants Association)(Brief Article)
October 2, 2003... The Marketing Communications Consultants Association (MCCA) is calling for entries for its 2004 Best Awards, having announced a revamp of the programme. The organisation has added an award for Best of the Best, the event's first Grand...