Marketing articles from November 2008

Marketing archives from November 2008

Coronation Street eyes 50th anniversary ties.(Brief article)
November 5, 2008... Coronation Street plans to tie up with five 'Best of British' brands to celebrate its 50th anniversary in 2010. The partnerships will be negotiated by ITV Global Entertainment, and are likely to be confined to tea, coffee, chocolate, soap...

BBH scoops Grand Prix at IPA Awards.(Bartle Bogle Hegarty )(Brief article)
November 5, 2008... Bartle Bogle Hegarty has been awarded the Grand Prix at this year's IPA Effectiveness Awards for its contribution to the turnaround of Scotch whisky brand Johnnie Walker. The impact of the agency's 'Keep Walking' campaign for the brand was...

Bank widens Hamilton link.(Brief article)
November 5, 2008... Santander has extended its sponsorship of the Formula One Vodafone McLaren Mercedes team and Lewis Hamilton to its recently acquired finance brands Bradford & Bingley and Alliance & Leicester, following the driver's victory in the World...

BBH dominates IPA Awards field.(Bartle Bogle Hegarty)(Institute of Practitioners in Advertising)
November 5, 2008... Bartle Bogle Hegarty (BBH) was named Effectiveness Company of the Year at Monday night's IPA Effectiveness Awards. The agency picked up three special prizes and four awards.To supplement its Grand Prix, two Golds and one Silver, it also won...

Freeview launches PVR drive.(personal video recorder)(DTV Services Ltd.)(Brief article)
November 5, 2008... Freeview is to heap further pressure on the pay-TV market with a pounds 6.5m campaign highlighting the cost-effectiveness of its PVR service, Freeview+. The ads will promote the benefits of the offering over costlier rivals such as Sky+...

Lucozade in recovery push.(Lucozade Sport)(Brief article)
November 5, 2008... Lucozade will make an assault on the ready-to-drink (RTD) recovery drinks market in 2009 as it seeks to take advantage of the growth in the sector. The drink, called Lucozade Recovery, is understood to contain a protein supplement. M&C...

Etihad hands brief to LBi.(Etihad Airways P.J.S.C.)(Brief article)
November 5, 2008... United Arab Emirates airline Etihad Airways has hired digital agency LBi to handle the online communications for its global sponsorship activity. The account is estimated to be worth pounds 6m. Sports sponsorship forms a major part of...

Toshiba runs pounds 3m HD ads.(high definition advertising)(Brief article)
November 5, 2008... Toshiba is launching an innovative pounds 3m TV campaign filmed using 200 of its HD camcorders. The campaign will highlight the 'upscaling' technology in Toshiba's latest range of TVs, laptops and DVDs, which it claims improves the quality...

KLM focuses on origins in brand revamp.(KLM Royal Dutch Airlines)
November 5, 2008... KLM Royal Dutch Airlines is introducing a fresh global positioning to stress its heritage, and will back the overhaul with a multimillion-pound pan-European push. The brand revamp, which was handled by Landor Associates, introduces the...

F1 risks losing support from financial sector.(Formula One)(Brief article)
November 5, 2008... Sunday's climax to the 2008 Formula One season was about as good as it gets. Now Lewis Hamilton has been crowned world champion, fans can look forward to watching rivalries develop between the driver and his contemporaries as they race...

The week in marketing.
November 5, 2008... - Baileys in 'lips' push. Baileys is rolling out a pounds 25m global marketing campaign to support a fresh positioning which urges consumers to 'Listen to your lips'. The ads, created by JWT, feature images of women's lips, which are meant...

Media: Galaxy in TV ads to back network.(television advertising)(Brief article)
November 5, 2008... Global Radio is launching a TV campaign to back the identity overhaul of its Galaxy network. The first tranche of activity focuses on Galaxy Scotland, (formerly Xfm Scotland), and includes spots during The X Factor and Coronation Street....

Media: Disney set for outdoor push.(Walt Disney Productions Inc.)(Brief article)
November 5, 2008... Disney Pictures will back the release of children's DVD, TinkerBell, with an outdoor campaign in UK retail venues. The activity, which is aimed at families, is running through Clear Channel Outdoor's 'Ultimate Shopper Audience Solution'....

Media: Brand loyalty split by region.
November 5, 2008... Kiss Radio research has unveiled brand loyalty divides between young people from the North and South of Britain. The survey, which polled 3000 16- to 35-year-olds, showed that Northerners have greater loyalty to gaming brands such as Xbox...

Media Road Test: Westfield London ad screens.(Brief article)
November 5, 2008... - What's new? Westfield London - the capital's pounds 1.6bn 'mega-mall' - has been equipped with almost pounds 60m of digital advertising screens managed by CBS Outdoor. - What's in it for advertisers? The double-sided, pod-style,...

Media brief: IDS signs deal with Pathe Distribution.(Brief article)
November 5, 2008... IDS, the sales house for Virgin Media TV, has signed a deal with Pathe Distribution to promote the launch of the film adaptation of Noel Coward's Easy Virtue. The film will sponsor a week of programming on Virgin Media-owned TV channel Living....

Media brief: Evening Standard to axe midday edition.(Brief article)
November 5, 2008... The Evening Standard in London is axing its midday edition to issue only a morning and West End Final edition. It claims that the change will allow it to include more UK and US news in its later edition. -------------------- Did you...

Media brief: Sony Ericsson ties up with FHM.(Brief article)
November 5, 2008... Sony Ericsson has tied up with Bauer Media's FHM to create the first magazine campaign composed entirely of photos taken using mobile phones. The advertorials will promote the Sony Ericsson C905 Cyber-shot handset in the title's December issue....

Media brief: BSkyB posts rise of 21% in operating profit.(British Sky Broadcasting Group PLC revenue report)(Financial report)(Brief article)
November 5, 2008... BSkyB has posted a rise of 21% in operating profit and a 5% hike in customer numbers. It has also recorded growth in additional products, with Sky+ HD subscriptions growing by 93,000 to 591,000. -------------------- Did you find this...

Media brief: MSN and Endemol launch Kirill.(Brief article)
November 5, 2008... MSN and Endemol are launching Kirill, an interactive online sci-fi show produced by Endemol and Pure Grass Films. Ten three-minute HD episodes will follow two characters in a mysterious world. -------------------- Did you find this...

Branding: Hyundai and Kia target divergence.(Brief article)
November 5, 2008... Korean car manufacturer Hyundai is looking to further differentiate itself from its sister brand Kia to achieve greater standout in the UK market. According to Hyundai's European chief executive, Allan Ruthforth, the two brands will...

Branding: BA rolls out leisure push.
November 5, 2008... British Airways is aiming to align its brand positioning with leisure tourism through a campaign breaking this week. The flag-carrier is often seen primarily as a business airline, but its latest ads will encourage leisure travellers to fly...

Branding: Macleod adds malt whiskies.(Ian Macleod Distillers )(Brief article)
November 5, 2008... Ian Macleod Distillers is expanding its Smokehead Whisky range with the launch of a premium variant, Smokehead Extra Black. The limited-edition, 18-year-old Islay single malt will sit alongside the distiller's Smokehead and Smokehead Extra...

Branding: Brand in the news - Tanqueray.(Brief article)
November 5, 2008... Well aware of the wide and varied landscape for gin brands, Diageo has tasked Wieden & Kennedy with establishing a single global brand for Tanqueray. The UK is the world's fourth-biggest gin market (behind the Philippines, the US and...

Branding brief: Kettle Foods overhauls Vegetable range.(Blue Marlin)(Brief article)
November 5, 2008... Kettle Foods has rolled out a fresh look for its Kettle Chips Vegetable range, designed by Blue Marlin. The overhaul follows an extensive redesign of its Kettle Chips portfolio earlier in the year. -------------------- Did you find...

Branding brief: Joseph Banks makes UK debut.(Cassava Crisps)(Brief article)
November 5, 2008... Joseph Banks, a start-up health food brand, made its UK debut last week with the launch of Cassava Crisps. The product is a low-fat and gluten-free alternative to potato crisps made from cassava root. -------------------- Did you find...

Branding brief: Bottlegreen Drinks rolls out second phase of rebrand.
November 5, 2008... Bottlegreen Drinks is rolling out the second phase of its rebranding with a contemporary bottle design for its range of sparkling presse drinks. The brand will also increase its individual bottle size from 250ml to 275ml. ...

Branding brief: Bush Theatre relaunches visual identity.(Brief article)
November 5, 2008... The Bush Theatre in West London has re-launched its visual identity. Its 12-year-old black, red and white logo has been replaced with a lime-green 'b' to reflect its location near Shepherds Bush Green, while 'The' has been dropped from its...

Branding brief: James Martin creates sandwich range for Flybe.(Brief article)
November 5, 2008... Flybe has partnered with celebrity chef James Martin to create a range of sandwiches. They will be sold on the airline's flights as part of its 'Deli in the Sky' menu. Additions include a New York Deli bloomer. -------------------- ...

Branding brief: Correction.(Correction notice)
November 5, 2008... In last week's Brand in the News on Pepsi (29 October), Steve Hastings' opinion piece contained a reference to its redesign as 'rubbish'. The copy should in fact have read: 'It's a poor man's Vitalite, and where does it go?' ...

Digital & Direct: Oliver to roll out homewares line.(Jamie Oliver )(Brief article)
November 5, 2008... Jamie Oliver is launching a homewares and garden product range called Jme, supported by a direct campaign. The CRM strategy and creative development for the launch will be handled by direct agency Flourish, which was appointed in July. ...

Digital & Direct: Lufthansa set for web drive.(Deutsche Lufthansa AG)(Brief article)
November 5, 2008... Airline Lufthansa is rolling out a digital push as part of its pan-European 'Say hello to Europe' campaign. The work, created by Profero, will run for five weeks. The aim is to drive awareness of Lufthansa's affordable fares for...

Digital & Direct: YBS assigns job to Swamp.(Yorkshire Building Society)(Brief article)
November 5, 2008... Yorkshire Building Society has appointed Swamp to handle its digital strategy and online media as it bolsters consumer confidence in the brand. The brief encompasses display ads, search, affiliates, online aggregators, blogging and social...

Digital choice: Diesel SFW XXX.(The Viral Factory)(Brief article)
November 5, 2008... In a year in which advertising has been plagued by political correctness scandals and client U-turns that even Mr T couldn't avoid, it's refreshing to see a piece that says balls to it. Diesel has never felt the need to be conservative and...

Digital & Direct brief: Telegraph Media Group signs deal.(myvideorights.com)(Brief article)
November 5, 2008... Telegraph Media Group has signed a deal with myvideorights.com to publish satirical videos from The Onion News Network on Telegraph.co.uk It is the first UK multimedia company to broadcast the network's War for the White House videos. ...

Digital & Direct brief: John Lewis launches direct campaign.(John Lewis Partnership PLC)(Brief article)
November 5, 2008... John Lewis is launching a direct campaign with the strapline 'The small pleasures in life. Find them in abundance at John Lewis'. The work, created by Kitcatt Nohr Alexander Shaw, rolls out this month. -------------------- Did you...

Digital & Direct brief: EDF to promote 'Energy Deal' scheme.(EDF Energy)(Brief article)
November 5, 2008... EDF is rolling out a below-the-line push to promote its 'Energy Deal' scheme, which is designed to help consumers cut their bills and reduce their carbon footprints. The campaign, created by Archibald Ingall Stretton, will comprise banner ads,...

Digital & Direct brief: Travel and Leisure Group appoints WebCertain.(Brief article)
November 5, 2008... Travel and Leisure Group, the timeshare resale broker, has appointed WebCertain to provide SEO services in English, Danish, German and Spanish for a European search campaign. -------------------- Did you find this article useful? Why...

Digital & Direct brief: Stardoll ties up with Pink Ribbon.(Brief article)
November 5, 2008... Stardoll, the virtual doll design site, has tied up with breast cancer charity Pink Ribbon to develop a virtual boutique. All proceeds from the collection will be donated to the charity. -------------------- Did you find this article...

Digital & Direct brief: Dailymotion sponsors category at film awards.(Brief article)
November 5, 2008... Dailymotion, the video-sharing site, is sponsoring the Best British Short Film category in the British Independent Film Awards. The sponsorship is one of a series intended to promote Dailymotion's online filmmaking scheme, Motionmaker. ...

Andrew Walmsley on Digital: Talk is cheap, but priceless.
November 5, 2008... As online advertising slows, digital's strength as a word-of-mouth platform will be its greatest asset. Jim Willie is responsible for 'alternative' investment website GoldenJackass.com. In this case, the 'alternative' refers to the fact...

News Analysis: Dearth of talent.
November 5, 2008... The downturn is creating recruitment challenges in several key sectors, writes Alex Brownsell. With dwindling ad budgets and changing consumer behaviour, some sectors will undoubtedly find marketing recruitment a challenge. The...

News Analysis: McDonald's is on-message.
November 5, 2008... The fast-food chain has taken a more 'natural' approach with its latest packaging. The 'McMakeover' project continues apace as McDonald's this week unveils a global packaging design for its food range. It will make its debut in the UK...

Digital Analysis: The pounds 50m question.
November 5, 2008... Google's plan to axe ad commission will cut a swathe in search specialists' revenue. Early next year, Google is to scrap its search advertising commission system, which is worth more than pounds 50m a year to agencies, and offers...

Brand Health Check: Kronenbourg 1664.
November 5, 2008... The French premium lager seems to have lost its way and its sense of identity, writes Joe Thomas. Kronenbourg 1664's UK vintage doesn't extend anyway near as far back as 1664 - in fact, it launched here in 1952, timed to coincide with the...

Raymond Snoddy on Media: Let's roast the turkeys.
November 5, 2008... Celebrating advertising effectiveness is vital, but so is auditing advertising ineffectiveness. For all their rigour and demonstrable robustness there remains a real problem with the IPA Effectiveness Awards that will need to be addressed....

Mark Ritson on Branding: It's a question of behaviour.
November 5, 2008... Focusing on what consumers do, not what they say they will do, is key to building effective strategies. For a man on the verge of victory, Barack Obama, was looking increasingly tense on Monday. With the latest Gallup poll putting him 11%...

Recall: Adwatch 05.11.08.(Table)
November 5, 2008... Marketing's unique weekly analysis of advertisement recall in association with tns. Q Which of the following TV commercials do you remember seeing recently? 29.10 Brand Agency/TV buyer % ...

Recall: Adwatch 05.11.08 - Ryvita Limbos.(Brief article)
November 5, 2008... Crisps, bad, crispbread, good? Maybe, but this ad protests just a little too much. Everyone needs an enemy: Popeye had Bluto, Huddersfield Town has Leeds United (actually, everyone has Leeds United) and Ryvita has 'regular crisps'. Evil,...

Profile: Building a reputation.
November 5, 2008... Carl Ratcliff, head of brand strategy and marketing, Five, is fighting to change the perception of the broadcaster. Interview by Alison Donnelly. There's a recurring theme to which Carl Ratcliff, Five's head of brand strategy and...

Opinion: The Marketing Society Forum - Is Tesco's latest Discount Brands range a step too far?
November 5, 2008... The supermarket has added 350 discount lines to sit between its Value and own-label ranges. Is it a worthy attempt to add choice, or a confusing and opportunistic move downmarket? NO - SIDONIE KINGSMILL, FOOD MARKETING DIRECTOR, TESCO ...

Editor's comment: COI should be proud not loud.(Brief article)
November 5, 2008... No one advertises just for the hell of it - at least, we should all hope not - and the IPA Effectiveness Awards, detailed in this week's issue and on marketingmagazine.co.uk, have set the benchmark for proving the value of ads. Bartle...

Retail: Lonely this Christmas.(Marks and Spencer PLC)
November 5, 2008... Retailers are facing up to the worst festive trading period since the 70s, writes Abigail Townsend. Will Marks & Spencer be offering a Christmas meal for two for less than a tenner or will Morrisons be dusting off some more Z-list...

Sector Insight: Cold and flu remedies - A positive prognosis.
November 5, 2008... If cold and flu remedies can tap into the 50% of consumers who do not buy into the sector, their impressive growth looks set to continue. It's part of the British way of life; as soon as the temperature dips, the sneezes and sniffles start,...

Festive incentives: Is the season of goodwill over?
November 5, 2008... As the economic gloom continues, brands indulging in 'treats' during hard times are coming under increasing criticism. Does that mean festive incentives are losing their sparkle, asks Mary Cowlett. Christmas is coming and as any event...

Helpline.(Sales promotions)
November 5, 2008... Joe Thomas takes the hassle out of finding the right product or service - you ask the question, he'll provide the answer. GREAT GIVEAWAY Q: We would like to give out some merchandise at an exhibition. Who can help us? A: Call BTC...

Careers: What it's really like inside - Jordans.(Jordans Cereals)(Interview)
November 5, 2008... - How do you come up with marketing ideas? Our ideas come from everywhere, including our customers. - What is the main marketing challenge you face? Communicating our nature-friendly credentials in a way that isn't too 'worthy'....

Careers: Brand manager of the week - Victoria Branch, National marketing manager, Leisure Connection.(Brief article)
November 5, 2008... - Describe yourself in three words. Passionate, feisty, flirty. - What would you be if you weren't a brand manager? PA to the Lion Man working and travelling through New Zealand and South Africa. - What makes a good brand...

Careers: Me & My Mentor - Martin Shellaker, Director of sales promotion, SMP.(Brief article)
November 5, 2008... I met Simon Mahoney, managing partner of SMP, on an ISP course many years ago. He wowed me with his presentation skills, inspiring me to join an amateur dramatics class to raise my game. I admire Simon's phenomenal energy, his positive...

Marketing Mole: Who does Google think you are? - Rick Bendel, Group marketing director, Asda.(ASDA Group Ltd.)
November 5, 2008... - The headline on this profile in The Independent indicates Bendel's retail links. - A second Independent story relates to Bendel's decision to move Asda's creative account out of his old agency, Publicis. - Asda's press release about...

Marketing Mole: Name that brand.
November 5, 2008... An iconic piece of British engineering, this product was launched in 1959 and attained cult status with a high-profile appearance in a 1969 film starring Michael Caine. Can you name this brand? Email your answer, name and company details...

Marketing Mole: We'll Call You - RoSPA.
November 5, 2008... With Bonfire Night upon us, we called the Royal Society for the Prevention of Accidents to ensure our DIY fireworks display went with the right sort of bang. RoSPA Good morning, RoSPA, can I help you? Mktg Hi, I'm looking to have a...

M&S spending cuts put brakes on 'Plan A' push.(Marks and Spencer PLC)(Brief article)
November 12, 2008... Marks & Spencer has given the first clear signal that the economic turndown is having an impact on the 'green' agenda by dramatically slashing spending on the promotion of its 'Plan A' environmental programme. Year-on-year, media spend on...

Five to launch kids' channel.(Brief article)
November 12, 2008... Five is to launch a dedicated children's channel to build on the success of its pre-school strand Milkshake. The RTL-owned broadcaster is in the advanced stages of plans to roll out its first new digital channel since 2006, which could hit...

Carling aims '99' at women.(Brief article)
November 12, 2008... Carling is to advertise in women's magazines for the first time to flag up the low calorie content of its bottled lager. The beer brand is launching a '99-calorie' bottle into the on-trade in January in an attempt to target women who are...

BBC plans social shift as web rankings slide.(British Broadcasting Corp.)
November 12, 2008... The BBC is to introduce social networking across its websites, having dropped out of the top five most popular sites in the UK last month. October's Comscore UK figures showed that Facebook had climbed to fifth in the rankings, edging out...

John Lewis widens ad focus.(Brief article)
November 12, 2008... John Lewis has unveiled a Christmas strategy that eschews excessive consumerism and aims to promote a more considered approach to buying the ideal present. The retailer believes consumers become more measured about their Christmas shopping...

Ad rates hit 14-year low.(Brief article)
November 12, 2008... The cost of TV advertising has tumbled to levels last seen in 1994, according to ZenithOptimedia's UK Television Forecasts to 2012. The rise of digital TV has increased the supply of commercial audiences, and this, combined with weak...

Kellogg rolls out pounds 1.4m 'quality' push.(Brief article)
November 12, 2008... Kellogg will hit back at aggressive own-label marketing by the major multiples, including Sainsbury's 'Switch and save' campaign, with its own push urging consumers to stick with its branded cereals. Over the next two months, the company...

Nestle Heaven pulls out of convenience market.(Brief article)
November 12, 2008... Nestle's latest attempt to crack the block chocolate market appears to be doomed after it emerged that it is to withdraw its Heaven brand from the convenience sector. Nestle Heaven, a premium chocolate made in Switzerland, launched at the...

ING hands job to Geronimo.(Brief article)
November 12, 2008... ING Direct has appointed Geronimo to handle its pounds 4m direct account. The pitch, which was handled by the AAR, also included incumbent agency Targetbase Claydon Heeley, CMW and Archibald Ingall Stretton. Geronimo has been briefed...

Carlsberg in marketer rejig.(Brief article)
November 12, 2008... Carlsberg is restructuring its marketing department in response to the decline of the on-trade beer sector. The brewer has started a consultation among its 30-strong marketing department, which will conclude later in the month. After the...

The week in marketing.(Courtaulds (UK) Ltd launches website)(Cadbury Schweppes PLC creates television advertisement)(Subway Inc. expands)
November 12, 2008... - Gossard revamps site Gossard has launched a website with ecommerce capability, making its whole lingerie collection available online for the first time. Designed by agency Twenty Six, the site has a fitting guide to help customers choose...

Media: Trident launches anti-gun ad drive.
November 12, 2008... Trident, the Metropolitan Police's operation focused on black-on-black violence, is launching a campaign that will run across TV, online, SMS and workshops in London. Trident has signed up black celebrities such as singer Estelle, Olympic...

Media Road Test: The Sunday Times Magazine.(Brief article)
November 12, 2008... - What's new? The Sunday Times Magazine revealed a fresh look last weekend, with a modernised front cover and a raft of additional features. - What's in for readers? Angelina Jolie was the cover star for the first redesigned issue,...

Media: TalkSPORT in Betfred deal.(Brief article)
November 12, 2008... Commercial radio station talkSPORT has signed up online and high-street bookmaker Betfred as the official betting and gaming partner of its digital magazine. Launched in July this year, talkSPORT Magazine is a free weekly online...

Media: Lakeside hires media agency.(Lakeside Thurrock )(Brief article)
November 12, 2008... Regional shopping centre Lakeside Thurrock has handed its pounds 1.3m media planning and buying account to Mediaedge:cia. The business, which was previously handled by regional agency Ekay, was awarded without a pitch. The agency...

Media brief: Maxim editor leaves.(Michael Donlevy resigns and replaced by Ben Raworth)(Brief article)
November 12, 2008... Maxim editor Michael Donlevy has left his position and been replaced by Ben Raworth, former new product development editor at Dennis Publishing. Donlevy's departure came after Maxim's circulation fell 59.6% in the ABC results for the first six...

Media brief: Virgin Media dealt blow by Freeview.(Brief article)
November 12, 2008... Virgin Media has been dealt a blow by Freeview with the news that the licence for one of its shopping slots will not be renewed next year. Virgin has two shopping channels on the Freeview platform: Bid TV and Price Drop TV. ...

Media brief: Sky sports wins five-year deal.(Brief article)
November 12, 2008... Sky Sports has won a five-year deal to broadcast rugby union games from 2010. Under the agreement, all England's matches outside the 6 Nations and Rugby World Cup will be exclusively live on its channels. -------------------- Did you...

Media brief: talk 107 up for sale.(Brief article)
November 12, 2008... UTV has put its Edinburgh radio station, talk107, up for sale, but will close the station and return the licence to Ofcom if it cannot find a buyer. The station was revamped earlier this year, but UTV said it was unlikely to make a profit in...

Media brief: John Brown retains account.(Brief article)
November 12, 2008... John Brown has retained the account to produce Roger, a quarterly magazine for Virgin Group employees, after a four-way pitch against undisclosed agencies. -------------------- Did you find this article useful? Why not subscribe to the...

Branding: Sainsbury's to colour-code wine.(Brief article)
November 12, 2008... Sainsbury's has rolled out a colour-coded system to promote its own-label range of wines. The system, designed by branding specialists BrandMe, divides the range into six flavour profiles. It aims to simplify wine-buying and encourage...

Branding: Jet2 to shift positioning.(Brief article)
November 12, 2008... Jet2.com, the Leeds Bradford Airport-based airline, is changing its strapline to 'Friendly low fares' to try to convey the message that low-cost need not mean a compromise on customer service. According to Jet2.com, the strapline is...