Marketing articles from May 2009, page 3

Marketing archives from May 2009

Low ABVs Reach a New High
May 6, 2009... Sales of lower-alcohol drinks are rising among health-conscious consumers, but the market is destined to remain niche, writes Jane Bainbridge. Middle-class drinkers binging on wine; errant youths downing cheap cider on street corners; and...

Contact Centre Leagues
May 6, 2009... Consumers may still view them with scorn, but outsourced contact centre providers are working hard to change their reputation and convince marketers of their experience and flexibility amid the downturn, writes Richard Abbott. As...

Helpline
May 6, 2009... Joe Thomas takes the hassle out of finding the right product or service - you ask the question, he'll provide the answer. FLOWER POWER Q: We need to send out some mailers that are both innovative and minimise environmental impact. Who do...

What It's Really like Inside: Kraft Foods UK
May 6, 2009... - How does the marketing team come up with ideas? We are surrounded by experts who are full of ideas and try to be good listeners. We also gain an understanding of our consumers through home visits and focus groups. - What is the main...

Brand manager of the week: Nicola Pearson, Brand manager, Motor Cycle News, Bauer Media.(Interview)(Brief article)
May 6, 2009... - Describe yourself in three words. Optimistic, confident, focused. - How would you define marketing? Intuitively knowing your consumer and what they want, inside out, and selling them the clear benefits of whatever you're...

Me & My Mentor: Lucy Zorina, Brand manager, Foster's.(Brief article)
May 6, 2009... At my previous job at Constellation Europe, my mentor was the senior brand manager, Philip Morton. A well-known and much-loved figure in the industry, he has huge amount of character, and is smart, creative and mega-passionate about the...

Marketing Mole: Who Does Google Think You Are? - Gwyn Burr, Customer Director, Sainsbury's
May 6, 2009... - The first result links to Sainsbury's corporate website, featuring Burr and the management team. - The second reference is to Sainsbury's 2006 annual report, giving a detailed description of Burr's role. - The third result links to the...

Marketing Mole: Name that brand.
May 6, 2009... This ethical cosmetics brand launched in West Sussex in 1976, with its first retail store opening in Brighton. The brand now operates more than 2000 stores worldwide. Its strapline is 'Nature's way to beautiful'. Can you name the...

Marketing Mole: We'll Call You - Nissan
May 6, 2009... Our old banger is about to fall apart, and we've heard about a government scheme offering us cash to upgrade to a greener ride. Could Nissan tell us more? Nissan Good afternoon, you're through to Nissan customer service. This is (name), how...