Marketing articles from May 2003

Marketing archives from May 2003

Top Halfords duo leave amid head office cutbacks.(Brief Article)
May 1, 2003... Halfords, the car and bike accessories retailer, has parted company with its marketing director and chief executive just weeks after announcing 80 redundancies at its Redditch head office. David Clayton-Smith, director of marketing and...

Vodafone in pounds 10m bespoke tariff ads.(launching new consumer pricing plan "Perfect Fit")(Brief Article)
May 1, 2003... Vodafone is claiming to break new ground in the mobile market with the launch of 'Perfect Fit', its most ambitious consumer pricing initiative to date. The range of bespoke tariffs will be backed by a pounds 10m-plus ad campaign. The...

Sony clashes with O2 on 'copycat' ad.(Brief Article)
May 1, 2003... Sony Computer Entertainment Europe (SCEE) is taking legal action against O2, alleging that the mobile network's current campaign infringes its copyright. It says neon signs featured in the ad are 'remarkably similar' to its own PlayStation...

Big brands put on alert as bids for Cordiant emerge.(two major agencies interested in takeover bids)(Brief Article)
May 1, 2003... Speculation is mounting over the future tenure of UK ad accounts for brands including B&Q, Seat and BSkyB, as beleaguered agency network Cordiant Communications confirmed it has received takeover approaches. Publicis Groupe, owner of the...

Ariel debuts tablets to speed up weekly wash.(Procter and Gamble Ltd.)(Brief Article)
May 1, 2003... Procter & Gamble will unveil its latest detergent innovation in its battle against rival Persil in August, with the launch of Ariel Quickwash. The product will claim to reduce the time families spend on their weekly wash. The product,...

Rothmans plans cuts to combat setback in sales.(the UK sales, marketing and distribution arm of British American Tobacco)(Brief Article)
May 1, 2003... Rothmans, the UK sales, marketing and distribution arm of British American Tobacco, is to axe one-third of its 270-strong workforce. Rothmans faces growing competition in the discount cigarette sector and lower than expected sales of its...

O2 renews C4 Big Brother sponsorship.(Channel 4's reality TV program Big Brother)(Brief Article)
May 1, 2003... O2 is sponsoring the fourth series of Channel 4's Big Brother, reinforcing its ties with the reality TV smash in a deal worth pounds 4.5m - a pounds 1m hike on last year. The mobile network will make significant use of the latest...

Bulmers' buyout puts jobs at risk.(buyout subject to regulatory approval)(Brief Article)
May 1, 2003... HP Bulmer may wield the axe on a sizeable chunk of its marketing team, as the cider maker considers cutting about 250 white-collar jobs across its business if its pounds 278m buyout by Scottish & Newcastle is approved. Most of S&N's...

Egg debuts 'speaking sock' ads.(Brief Article)
May 1, 2003... Egg is to launch a pounds 7m campaign, replacing its 'Brilliant Industries' creative treatment with ads in which a speaking sock tells consumers to demand value. The financial services brand will launch the integrated marketing campaign...

STOP PRESS: Budweiser linked with sponsorship deal.(linked to deal to sponsor Ferrari Formula One team)(Brief Article)
May 1, 2003... Budweiser, the Anheuser-Busch premium beer brand, has been linked with a deal to take over from Marlboro as principal sponsor of the Ferrari Formula One team. Such a deal would cost up to pounds 60m a year.

STOP PRESS: Countryside Alliance attacks MuddyFox.(accuses ad of prejudice against hunters)(Brief Article)
May 1, 2003... The Countryside Alliance has attacked MuddyFox, the mountain bike manufacturer, for a TV ad depicting a hunt-master being chased through the countryside by a group of mountain bike riders. Director for hunting Simon Hart accused the advertising...

STOP PRESS: Cadbury Trebor Bassett comes under fire.(misguided advertising in Get Active! sports kit for schools)(Brief Article)
May 1, 2003... Cadbury Trebor Bassett has come under fire from the Food Commission over its Get Active! sports kit for schools programme, first revealed in Marketing earlier this year (February 20). The Commission said it was misguided to combine a fitness...

STOP PRESS: Standard Life Bank appoints new agencies for creative business.(Leith Agency and Faulds Advertising replace Draft Worldwide)(Brief Article)
May 1, 2003... Standard Life Bank has appointed The Leith Agency and Faulds Advertising to handle its pounds 1m creative business following a pitch. They replace Draft Worldwide and will work on a project-by-project basis.

STOP PRESS: National Lottery stakeholders to form committee.(needs to hire director of communications to help build public awareness of cash distribution)
May 1, 2003... The National Lottery's stakeholders are forming a committee that will build public awareness of the distribution of lottery cash to good causes across the UK. It is hunting a director of communications to oversee the launch.

STOP PRESS: Promotion at Capital Radio.(Brief Article)
May 1, 2003... Capital Radio has promoted Linda Grant from commercial marketing director to commercial managing director, giving her responsibility for the station's national ad sales business.

STOP PRESS: ASA rejects complaints.(Brief Article)
May 1, 2003... The Advertising Standards Authority has rejected 25 complaints about a poster campaign for Channel 4's TV show Boys & Girls featuring straplines such as 'Boys!Before a date you can only clean one body part... A: Your teeth? B: Your genitals?'

STOP PRESS: Channel 4 back in the black.(Brief Article)
May 1, 2003... Channel 4 is back in the black, posting a pre-tax profit of pounds 16.5m last year after a pounds 28m loss in 2001. Costs were reduced by pounds 21.4m with the loss of 200 jobs, ad revenue rose by 4%, and 4 Ventures' losses were cut by pounds...

STOP PRESS: Unilever takes Lynx ads onto lorries.(Brief Article)
May 1, 2003... Unilever is taking its 'Lynx Effect' advertising onto lorries with a one-off execution featuring the names and phone numbers of girls written into the 'dirt' on the side of a truck, alongside an image of a bottle of Lynx.

STOP PRESS: EasyJet cuts shortlist.(pound 30 million advertising account)(Brief Article)
May 1, 2003... EasyJet has cut the shortlist for its pounds 30m pan-European media planning and buying account to Carat International and OMD UK.

STOP PRESS: Coca-Cola begins on-pack promotion for Fanta.(Brief Article)
May 1, 2003... Coca-Cola next week begins its biggest-ever on-pack promotion for Fanta, including a deal to give away 30 Siemens S55 phones each day for three months. A TV ad supporting the promotion breaks on May 6.

STOP PRESS: JC Decaux reports revenues down.(Brief Article)
May 1, 2003... JC Decaux, the outdoor firm, has reported revenues for the first quarter down 1.6%. The UK is expected to show low single-digit growth in 2003.

STOP PRESS: Baker linked with Boots chief exec job.(Brief Article)
May 1, 2003... Richard Baker, chief operating officer and former marketing director of Asda, is the latest name to be linked with the Boots chief executive job.

STOP PRESS: Britvic ploughs pounds 6m into Fruit Shoot.(Brief Article)
May 1, 2003... Britvic Soft Drinks is ploughing pounds 6m into its kids' drink Robinsons Fruit Shoot. The campaign includes a six-month sponsorship of Cartoon Network TV show Beyblade.

STOP PRESS: Procter & Gamble launches upgraded Pampers Active Fit.(Brief Article)
May 1, 2003... Procter & Gamble is launching an upgraded version of Pampers Active Fit nappies, backed by a pounds 6m TV and press ad campaign. The nappy design features a character called Pampa the friendly elephant.

STOP PRESS: Bradley to leave 3.(joining toy firm Harbour Ring)(Brief Article)
May 1, 2003... Keith Bradley, commercial director at 3, is leaving the company to take up a senior role at toy firm Harbour Ring.

STOP PRESS: Global chief exec leaves Fitch:Worldwide.(Brief Article)
May 1, 2003... Fitch:Worldwide global chief executive Paul Stead has left by mutual consent according to parent firm Cordiant Communications.

STOP PRESS: Inland Revenue appoints Walsh Trott Chick Smith.(Brief Article)
May 1, 2003... The Inland Revenue has appointed COI Communications stand-by agency Walsh Trott Chick Smith to create a press advertising campaign reminding employers of the next PAYE deadline.

STOP PRESS: Energizer launches campaign.(Brief Article)
May 1, 2003... Energizer is launching a campaign through Burkitt DDB to promote its Ultra + brand, with the strapline 'Are you power mad?'

Durex in first with billboard poster ads for condoms.(Brief Article)
May 1, 2003... Durex is set to court controversy with a billboard campaign depicting condoms spelling out phrases such as 'Roger More', 'Ejaculater' and 'Longer Screw'. The campaign is the UK's first-ever billboard campaign for condoms and as such, is...

BT ploughs pounds 30m into mobile return.(British Telecommunications PLC)(Brief Article)
May 1, 2003... BT is to pump about pounds 30m into marketing its re-entry into the mobile phones arena, just 18 months after getting rid of the BT Cellnet operation to cut its then-crippling debt. Angus Porter, managing director of BT Retail's consumer...

BMW Williams calls on F1 to retain races in EU.(Formula One car racing, European Union)
May 1, 2003... The BMW Williams Formula One team has broken ranks with the rest of the sport by calling for its governing body to abandon plans for races to be moved outside the European Union . The team, which last month signed an estimated pounds 9m...

O2 urges rethink on Rugby World Cup tie-up rights.(Brief Article)
May 1, 2003... O2, the pounds 2m-a-year backer of the England Rugby Union team, is calling for a rethink of the way sports marketing rights are distributed after it emerged that the mobile phone brand will face a Rugby World Cup blackout this year. The...

Kirsty Appeal spoofs Nike ads.(Brief Article)
May 1, 2003... The Kirsty Appeal, a Manchester-based charity supporting children's hospice Francis House, is spoofing Nike's ad featuring a couple of joggers getting soaked by the Manchester United team bus in a TV campaign to encourage participation in the...

BA revives tour operations arm with pounds 3m spend.(British Airways PLC; British Airways Holidays)(Brief Article)
May 1, 2003... British Airways will next week begin a pounds 3m relaunch of its tour operations arm, BA Holidays, following the dissolution of Accoladia - its ill-fated joint venture with Thomas Cook - late last year. BA will cease to sell its holidays...

ASA reveals 11% hike in number of ad complaints.(Advertising Standards Authority)(Brief Article)
May 1, 2003... The number of complaints to the Advertising Standards Authority grew by nearly 11% in 2002 to a record 13,959 during the year. But while complaints rose 10.8%, the total number of ads complained about only rose by 2.8%. Some 13.5% of the...

Smart to review pounds 5m ad account as range grows.(DaimlerChrysler brand)(Brief Article)
May 1, 2003... Smart, the DaimlerChrysler-owned car brand, is reviewing its pounds 5m UK ad business for the first time as it prepares to extend its range with the launch of two models. Smart's creative has been handled by Maher Bird Associates since its...

Carling tie-up to put first licensed buskers on Tube.(Carling National Breweries Inc.; London Underground Ltd.)(Brief Article)
May 1, 2003... Carling has signed a sponsorship deal with London Underground that will see the brand appear alongside the Tube's first licensed buskers. The tie-up, secured by Viacom Outdoor, is called Carling Live Underground Music. It will start on May...

Nestle names UK chilled dairy boss.(Vincent Metz)(Brief Article)
May 1, 2003... Nestle is bringing in Vincent Metz from its Frankfurt office to head UK marketing for its chilled dairy division, with responsibility for the Ski and Munch Bunch brands. Metz takes up the role, reporting to divisional managing director...

Virgin Mobile supports text price-cut with pounds 5m.(with advertising campaign by Rainey Kelly Campbell Roalfe/Y&R)
May 1, 2003... Virgin Mobile is unleashing its biggest-ever ad campaign to back a 3p text tariff - the first change it has made to its flat-rate pay structure in its three-and-a-half year history. The price-cut signals the network's attempt to corner the...

Orange marketer leaves as parent slashes its debts.(Sean Lewis)(Brief Article)
May 1, 2003... Orange's head of worldwide brand, external strategy and development, Sean Lewis, has become the latest senior marketer to quit the mobile network. Lewis, who has been a mainstay of the global marketing team, is leaving after seven years to...

President invests pounds 1m in UK TV campaign.(Brief Article)
May 1, 2003... President, the European dairy brand, is investing pounds 1m in its first UK TV campaign for President Emmental. The 30-second ad, by Publicis, positions the product as a 'must-stock' family cheese and is aimed at ABC1 women aged 25 to 50....

UK firms will bear brunt if Beckham leaves for Madrid.(David Beckham)(Brief Article)
May 1, 2003... International brands such as Vodafone, Pepsi and Adidas stand to gain most if David Beckham leaves Manchester United for Real Madrid - but his UK sponsors, including Marks & Spencer and Rage Software, could lose out. That is the verdict of...

Toshiba merges senior marketing and sales posts.(Toshiba Information Systems (U.K.) Ltd. promotes Chris Lucas)(Brief Article)
May 1, 2003... Toshiba Information Systems UK has merged its sales and marketing director roles, giving additional responsibility for marketing to sales director Chris Lucas. As sales and marketing director, responsible for Toshiba's consumer products,...

Charmin targets kids with book starring ad bear.(Procter and Gamble Co. publishes children's book)(Brief Article)
May 1, 2003... Procter & Gamble is aiming to boost its Charmin toilet tissue brand's appeal to children by producing a children's book about the bear featured in its advertising. The book is written by popular children's author David McKee, who wrote Mr...

Allied Domecq reviews ad task out of Cordiant.(dismisses Cordiant Communications Group PLC)
May 1, 2003... Allied Domecq is reviewing its global advertising arrangements for the Ballantine's, Tia Maria, Tia Lusso and Malibu brands after severing its relationship with Cordiant Communications last week. The loss of Allied Domecq has further...

ECB appoints former TV rights man.(Mark Sibley named commercial director at the England and Wales Cricket Board )(Brief Article)
May 1, 2003... Mark Sibley, former TV rights executive at Octagon CSI, is to take on the top marketing job in English cricket after landing the job of commercial director at the England and Wales Cricket Board (ECB). Sibley, 39, will join the ECB next...

Audi UK breaks outdoor activity.(Brief Article)
May 1, 2003... Audi UK is breaking the biggest-ever single burst of outdoor activity as part of a pounds 10m through-the-line campaign to support the launch of the Audi A8 Quattro. The five-week campaign, which breaks on May 1, will see 80 landmark buildings,...

Public don't swap newspapers over conflict of views.(survey of newspaper readers)(Brief Article)
May 1, 2003... Nearly two-in-three people say they would not stop buying a paper if it adopted a stance on a major issue, such as war, which opposed their own. Only 7% said they would stop reading a paper, with 30% indicating they might stop, according...

NEWS BRIEFS: Appointment at Lastminute.com.(Rebecca Butler head of UK marketing)(Brief Article)
May 1, 2003... Lastminute.com has hired Rebecca Butler as UK head of marketing on an interim basis, reporting to UK managing director Helen Webb. She joins from Air Portugal, where she was marketing director.

NEWS BRIEFS: Bibendum Wine switches advertising business.(to Doner Cardwell Hawkins)(Brief Article)
May 1, 2003... Bibendum Wine has switched the advertising business for its Valdivieso Chilean wine brand to Doner Cardwell Hawkins from Duffy, which handled the work for a year. The agency won the account after a four-way pitch and will launch a...

NEWS BRIEFS: Oxfam kicks off campaign.(Brief Article)
May 1, 2003... Oxfam kicks off a press, online and ambient campaign today (Thursday) to generate 500,000 signatures for its petition to 'Make Trade Fair' prior to the World Trade Organisation meeting in September. Creative is by marketing agency Killa...

NEWS BRIEFS: Levi-Strauss in talks with retailers.(in UK over stocking Signature discount jeans )(Brief Article)
May 1, 2003... Levi-Strauss is in talks with retailers over stocking discount jeans brand Signature, after announcing its European launch last week. It sells the jeans through Wal-Mart in the US. It is not known whether Tesco, which lost out in a court battle...

NEWS BRIEFS: Appointment at Patientline UK.(Jo O'Connor named managing director)(Brief Article)
May 1, 2003... Superdrug's former marketing director, Jo O'Connor, has resurfaced as managing director of Patientline UK, which provides in-room entertainment in hospitals.

NEWS BRIEFS: Diageo GB takes Smirnoff activity below-the-line.(new campaign by KLP Euro RSCG)(Brief Article)
May 1, 2003... Diageo GB is taking its 'If Smirnoff made...' activity below-the-line this summer with a pounds 1.8m in-bar promotion in 4500 outlets, supported by a pounds 400,000 above-the-line campaign created by KLP Euro RSCG.

NEWS BRIEFS: Cafe Met to sponsor Jazz FM sessions.(Brief Article)
May 1, 2003... Arla Foods milk drink brand Cafe Met is to sponsor Jazz FM's Late Lounge and Hed Kandi sessions for three months this summer as part of a pounds 1.5m marketing drive. The strapline will be 'chill shake enjoy'.

NEWS BRIEFS: Travelex signs sponsorship deal.(with National Theatre of Great Britain)(Brief Article)
May 1, 2003... Travelex has signed a pounds 1m sponsorship deal with the National Theatre to launch Travelex pounds 10 Season, which will offer 250,000 theatre tickets for less than half price.

NEWS BRIEFS: Appointment at Celerant Consulting.(Helen Blake named head of marketing)(Brief Article)
May 1, 2003... Cap Gemini Ernst & Young's former UK marketing director, Helen Blake, has been appointed global head of marketing at Celerant Consulting, an international company whose clients include BP, ICI, Orange and Jordan.

NEWS BRIEFS: Coty picks James Cracknell for Adidas brand.(Olympic rower)(Brief Article)
May 1, 2003... Coty has picked Olympic rower James Cracknell to promote its Adidas toiletries brand. Cracknell, who will be one of Britain's main medal hopes at the 2004 Olympics in Athens, will endorse the Adidas active bodycare and skincare ranges.

NEWS BRIEFS: South-West agencies link up for campaign.(through RH Advertising)(Brief Article)
May 1, 2003... The South-West Regional Development Agency, South-West Tourism and South-West Regional Assembly have linked up for a pounds 1m campaign through RH Advertising to promote the South-West. Creative uses the strapline 'It's in our nature' and will...

NEWS BRIEFS: Holiday Extras launches first consumer campaign.(through Team Saatchi)(Brief Article)
May 1, 2003... Holiday Extras, which provides services such as airport parking, hotels and insurance for travellers, has launched its first consumer campaign through Team Saatchi. The multimedia campaign poses questions such as 'Driving to the airport in your...

NEWS BRIEFS: Lloyds Pharmacies chooses Thurley.(Martin Thurley named interim marketing chief)(Brief Article)
May 1, 2003... Lloyds Pharmacies has raided its advertising agency Mustoes to hand interim marketing responsibilities to Martin Thurley while it finds a permanent marketing chief.

NEWS BRIEFS: Fructis to sponsor Extreme Sports Channel season.(L'Oreal U.K. Ltd.)(Brief Article)
May 1, 2003... L'Oreal's Garnier Fructis Style is to sponsor the Endless Extreme Summer season on the Extreme Sports Channel from May 5 in a deal brokered by Interactive Digital Sales.

NEWS BRIEFS: Correction.(Correction Notice)
May 1, 2003... Burton head of marketing Sarah Latham has asked us to point out that she is leaving Arcadia Group to pursue her interests in art, and is not leaving as part of a restructure (Marketing, April 17).

MEDIA: Camelot picks agency for subscription work.(All Response Media)(Brief Article)
May 1, 2003... Camelot has appointed All Response Media to handle a customer acquisition campaign for its subscription service, which allows customers to block-buy lottery tickets for six months, a year and two years. The lottery operator is about to...

MEDIA: Marie Claire runs four star covers to back charities.(IPC Group Ltd.)(Brief Article)
May 1, 2003... IPC women's glossy Marie Claire is to devote its June issue to charity, running four alternative celebrity covers. The celebrities are: Martine McCutcheon, representing the NSPCC; Billie Evans, representing Rape Crisis; Cat Deeley,...

MEDIA: BSkyB in promotional ties to target kids.(British Sky Broadcasting Group PLC)(Brief Article)
May 1, 2003... BSkyB is plotting the launch of a customer loyalty programme that will target members with special offers for children from a number of partner brands. The scheme is operating under the working title 'Sky Kids Club'. The satellite...

MEDIA CHOICE: Interactive Phone Services.(Brief Article)
May 1, 2003... I love 3G. I was recently watching Premiership goals through 3 - as you do. Now there's a first look at the future. And it can only get better. The sooner my phone turns into an application-rich, mobile hard-drive the better, as far as I'm...

MEDIA BRIEFS: Volkswagen V10 to sponsor National Geographic programme.(Brief Article)
May 1, 2003... Volkswagen's V10 Diesel Touareg model is to sponsor the National Geographic Channel's 'Saturday Wild' programming strand in a deal with Sky Sales. The sponsorship, negotiated by Sponsorcom and Sky Media Partners, covers opening, closing and...

MEDIA BRIEFS: Teletext adds magazine section.(Brief Article)
May 1, 2003... Teletext has added a magazine section called Total Entertainment to its service on ITV1. Launching this week, it will include star interviews, summaries of movies, celebrity question-and-answer, radio, music and theatre news, as well as a...

MEDIA BRIEFS: Codemasters to sponsor snooker coverage.(on talkSPORT)(Brief Article)
May 1, 2003... Codemasters, the video games company, is to sponsor snooker coverage on talkSPORT in a deal negotiated between talkSPORT sales house Impact and MJ Media. Promoting Codemasters' launch of its World Championship Snooker 2003 game for PlayStation...

MEDIA BRIEFS: National Magazine Co teams up with local charity.(Brief Article)
May 1, 2003... The National Magazine Company is teaming up with a local charity, the Soho Family Centre, as its first corporate charity partner. The charity, which offers a range of services to the Soho community such as a daycare scheme, pre-school groups...

MEDIA BRIEFS: London Film Festival appoints Winona eSolutions.(Brief Article)
May 1, 2003... The London Film Festival has appointed Winona eSolutions to develop its web site this year, following a six-way pitch. The site, which will promote this year's 47th London Film Festival, held from November 5 to 20, will offer a searchable...

MEDIA BRIEFS: Hotelnet.co.uk appoints MediaVest Leeds.(Brief Article)
May 1, 2003... Hotelnet.co.uk, the web-based hotel booking service, has appointed MediaVest Leeds to handle its media planning and buying account. The brand, part of Holidaybreaks Group, aims to drive traffic to its web site with a predominantly online media...

MEDIA BRIEFS: MTV Networks links up with 1Xtra.(Brief Article)
May 1, 2003... MTV Networks UK has linked up with BBC digital radio station 1Xtra to promote two parties in Leeds and London next month, celebrating the fifth birthday of MTV Base urban music show The Lick. As part of the tie-up, 1Xtra will publicise the...

DIRECT: Ladbrokes.com hands football work to 23red.(Brief Article)
May 1, 2003... Ladbrokes.com, the online arm of the world's biggest bookmaker by revenues, has appointed integrated agency 23red to lead a marketing communications campaign to cement its relationship with sport and introduce betting to high-value new...

DIRECT: Boots links with Eurostar for ticket deal.(as Steve Russell leaves Boots Company PLC)(Brief Article)
May 1, 2003... Boots is embarking on one of its biggest-ever third-party promotions in a tie-up with Eurostar designed to drive traffic into its stores. From May 5, shoppers visiting any of the high-street retailer's UK stores will qualify for a...

DIRECT: Tesco.com picks T-Mobile woman for customer job.(Elaine Wright)(Brief Article)
May 1, 2003... Tesco.com has hired T-Mobile direct marketer Elaine Wright to a key customer communications role. The company, the world's biggest online grocery retailer by turnover, is adding to its direct marketing team by hiring Wright in the role of...

DIRECT CHOICE: Sporting Index.(popular e-mail campaign)(Brief Article)
May 1, 2003... As entertaining e-mails become increasingly popular, viral campaigns need to work harder to have the desired effect. Unless the e-mail comes from someone I know there is always an element of mistrust. The e-mail from Sporting Index shows...

DIRECT BRIEFS: Appointment at News International.(Toby Price customer relationship manager at The Times and The Sunday Times)(Brief Article)
May 1, 2003... News International has hired Toby Price, a director of below-the-line agency Liquid Communications, to become customer relationship manager for The Times and The Sunday Times. Price will be responsible for overseeing subscription programmes and...

DIRECT BRIEFS: National Savings whittles shortlist down to two agencies.(EHS Brann and TBWA/GGT)(Brief Article)
May 1, 2003... National Savings has whittled the shortlist for its multi-million-pound direct marketing account down to incumbent EHS Brann and TBWA/GGT. A decision is expected shortly. Last week, National Savings handed its pounds 5m above-the-line creative...

DIRECT BRIEFS: VisitBritain searches for relationship marketing chief.(Brief Article)
May 1, 2003... VisitBritain, the new body that will market England to the UK and the whole of Britain to the rest of the world, is hunting a relationship marketing chief in an attempt to boost tourism. The organisation, which recently poached P&O Cruises'...

DIRECT BRIEFS: Halifax Bank of Scotland to plough six-figure sum into DM.(Delaney Lund Knox Warren and Partners; BBJ Communications Partner)(Brief Article)
May 1, 2003... Halifax Bank of Scotland is expected to plough a six-figure sum into direct marketing for its Bank of Scotland Investment Services wealth management division. Last week, HBOS handed roster agencies Delaney Lund Knox Warren & Partners and BBJ...

DIRECT BRIEFS: Appointment at King's College Hospital.(John Blackhurst director of fundraising)(Brief Article)
May 1, 2003... London's King's College Hospital, one of the biggest NHS hospitals in the UK, has poached Save the Children's head of direct marketing, John Blackhurst, to take on the new post of director of fundraising. Blackhurst, who has also worked for the...

DIRECT BRIEFS: Cats Protection launches direct mail appeal.(Brief Article)
May 1, 2003... Cats Protection is launching a pounds 250,000 direct mail appeal to fund the opening of 20 volunteer branches. The feline welfare charity, which has 260 branches but wants to raise the figure to 500 by 2010, is using direct marketing agency TDA...