Marketing articles from March 2006, page 7

Marketing archives from March 2006

News Brief: Carlsberg TV campaign.(Brief Article)
March 1, 2006... Carlsberg is running a pounds 5m TV campaign for Tetley's. The work, which breaks today (Wednesday), was created by Saatchi & Saatchi. It is part of an pounds 11m spend on the brand this year.

This week: Marketing news from the national press.(Brief Article)
March 1, 2006... McDonald's is drawing up contingency plans to remove chicken burgers and nuggets from its menu as concern about bird flu continues to grow - The Daily Telegraph. Waitrose is to introduce the Food Standards Agency's traffic-light system...

Moneysupermarket set for first TV drive.(Doner Cardwell Hawkins appointed)(Brief Article)
March 1, 2006... Moneysupermarket.com, the financial products price-comparison site, has hired Doner Cardwell Hawkins to handle a multimillion-pound ad campaign. The activity, which breaks today (Wednesday) and runs for six weeks, is the company's first...

Orange supports snow sports tie.(Orange Brits 2006: British Snowboard and Freestyle Ski Championships)(Brief Article)
March 1, 2006... Orange is backing its sponsorship of the Orange Brits 2006: British Snowboard & Freestyle Ski Championships with a branded online snowboarding game. Stoked Rider, which features Orange-branded elements throughout, was developed by...

Volvo in overhaul of customer magazine.(Volvo Car UK Ltd.)(Brief Article)
March 1, 2006... Volvo Magazine, the car marque's customer title, has been redesigned, and renamed Liv. The title is produced by Redwood Publishing, which holds the licence for it in more than 70 countries. It is translated into 25 languages and...

New Campaign: Fairtrade Foundation.(Jemma Kidd and Vic Reeves signed to promote Fairtrade Fortnight)(Brief Article)
March 1, 2006... Ethical trading body Fairtrade Foundation has signed up stars including model and make-up artist Jemma Kidd and comedian Vic Reeves to raise awareness of Fairtrade Fortnight, which begins on 6 March. Portrait photographer Trevor Leighton has...

Media news: Powergen extends ITV deal.(Brief Article)
March 1, 2006... Powergen has renewed its broadcast sponsorship of ITV weather on a rolling annual contract. The decision ends rumours that the utilities provider was to pull the plug on the relationship, which is the longest running sponsorship in ITV's...

Media news: Haymarket chief set to step down.(Patrick Fuller left Haymarket Group Ltd.)(Brief Article)
March 1, 2006... Patrick Fuller, the founder and managing director of Haymarket Group's customer publishing division, Haymarket Network, is to step down from the role. Fuller joined Haymarket 32 years ago and held various positions within the group...

Media news: Media choice - The Famous Grouse.(Brief Article)
March 1, 2006... As The Famous Grouse celebrates its 15th year of sponsorship of Scottish rugby union, its activity around the ongoing 6 Nations tournament is a multimedia affair, with a website fans can appear on, viral activity, prize draws, match guides...

Media news brief: Ford sponsorship.(Ford Motor Co.)(Brief Article)
March 1, 2006... Ford has signed a sponsorship deal with AM and digital radio station talkSPORT worth pounds 1.5m. The package includes sponsorship of the Alan Brazil Sports Breakfast show. Ford also becomes an official partner of the station's coverage of...

Media news brief: News Magazines campaign.(Brief Article)
March 1, 2006... News Magazines is backing the launch of glossy homes and interiors magazine The Sunday Times Inside Out with a pounds 6m ad campaign. The magazine debuts on 16 March, priced pounds 3.20.

Media news brief: Kiss 100 podcast.(radio stations)(Brief Article)
March 1, 2006... Kiss 100, the London radio station, has created a podcast to showcase new music talent. Kiss podcast - unsigned is the first in a planned series and offers nine free hip-hop, grime and house tracks.

Media news brief: What Car?(video-on-demand channel )(Brief Article)
March 1, 2006... What Car?, Haymarket Publishing's car buyer's guide, has launched a video-on-demand channel on Homechoice that lets viewers choose from more than 260 three-minute videos showing tests of cars available in the UK

Media news brief: Manchester Evening News move.(Brief Article)
March 1, 2006... Manchester Evening News has moved its national advertising display sales in-house. The business was previously held by Trinity Mirror-owned regional sales company Amra.

Media news brief: Style Journal magazine.(glossy lifestyle and fashion magazine)(Brief Article)
March 1, 2006... The Wall Street Journal Europe is partnering with Show Media to produce a quarterly 64-page glossy lifestyle and fashion magazine with the working title Style Journal. The first issue will be distributed with the paper on 21 April.

Media news brief: EA Sports campaign.(Electronic Arts Inc. EA Sports)(Brief Article)
March 1, 2006... EA Sports is running a campaign with in-stadia screen company Sports TV to promote its Rugby 06 game. The drive will run in four Welsh rugby and five English Premiership clubs.

Branding news: Adnams in redesign to broaden appeal.(Adnams and Company PLC)(Brief Article)
March 1, 2006... Adnams is redesigning its font badges, bottles and glasses to raise its profile beyond specialist beer drinkers. The activity, which has been overseen by marketing director Steve Curzon, will coincide with the Suffolk beer brand's...

Branding news: Kellogg unveils centenary pack.(Kellogg Company of Great Britain Ltd.)(Brief Article)
March 1, 2006... Kellogg is producing a special-edition Corn Flakes pack to mark the brand's 100th anniversary. The packs, which have been developed in-house, will be rolled out in April. As part of the centenary celebrations, Kellogg is running an...

Branding news: Molton Brown to bolster spa line.(Brief Article)
March 1, 2006... Molton Brown, the luxury cosmetics and skincare brand, is expanding its range of spa products. The range, designed by Jones Knowles Ritchie, includes face and body oils, de-stressing body exfoliaters and a snowberry and oat nourishing...

Branding news: Design choice - Electrolux Trilobite.(robotic vacuum cleaner)(Product/Service Evaluation)
March 1, 2006... Although this robotic vacuum cleaner may seem like a real boy's toy, it is an ideal solution for anyone who shares my aversion to steering a vacuum cleaner around the house, avoiding all the usual domestic obstacles of pets and furniture. ...

Branding news brief: Nicky Clarke overhaul.(Brief Article)
March 1, 2006... Procter & Gamble has overhauled its Nicky Clarke haircare range. The work, which will be rolled out at the end of March, includes a revamped brand identity and packaging by Dew Gibbons. The activity is the first change to the brand's look...

Branding news brief: Millward Brown appointed.(Brief Article)
March 1, 2006... Morgan Stanley's UK consumer banking group has appointed Millward Brown to handle the research and brand tracking for the relaunch of its Goldfish brand and to build the profile of its Morgan Stanley credit card.

Branding news brief: Toni & Guy launch.(Brief Article)
March 1, 2006... Toni & Guy is to launch a branded Style Pallette as part of a drive to promote its styling ranges. The palettes, created by Pure Design, contain gel, cremes, gums, and waxes and are available in Work and Play variants. They will be sold in...

Branding news brief: TV2 appoints.(Lambie Nairn)(Brief Article)
March 1, 2006... TV2, Norway's leading commercial TV channel, which recently acquired the rights for all the country's football programming, has appointed Lambie-Nairn to create an identity for its sports brand 2 Sporten. It will be rolled out next month to...

Branding news brief: Silk Pearce hired.(Royal Mail Group PLC)(Brief Article)
March 1, 2006... Royal Mail has hired design consultancy Silk Pearce to develop the branding for a special postage-stamp issue marking the official opening of the Welsh National Assembly Building in Cardiff Bay.

Branding news brief: TMA appointed.(Brief Article)
March 1, 2006... CEPS, the European trade organisation for spirits brands, has appointed TMA to boost its profile.

Branding news brief: Crazy Horse hired.(MMA Insurance's corporate communications)(Brief Article)
March 1, 2006... MMA Insurance has hired brand response agency Crazy Horse to handle branding for its corporate communications. MMA is owned by Les Mutuelles du Mans, one of the biggest general insurers in France.

Branding news brief: Cicero appointed.(Rullion, the national recruitment agency)(Brief Article)
March 1, 2006... Rullion, the national recruitment agency, has appointed marketing agency Cicero to rebrand it. The work will include a visual identity, website, internal launch material, PR and signage.

Direct news: Privilege seeks direct shop.(Brief Article)
March 1, 2006... Privilege Insurance is hunting a direct agency to support its latest TV ad campaign. The Royal Bank of Scotland-owned insurance company has previously worked with Tullo Marshall Warren, which was appointed by Lloyds TSB last year. ...

Direct news: Black & Decker in World Cup DVD.(Brief Article)
March 1, 2006... Black & Decker is planning an EMEA ambush marketing campaign to capitalise on this summer's World Cup. The activity, created by direct agency DS-J, will be fronted by retired Italian football referee Pierluigi Collina. Customers...

Direct news: Direct choice - Royal Mail.(Royal Mail Group PLC's direct marketing)(Brief Article)
March 1, 2006... There is something rather ironic about Royal Mail choosing direct mail as the main medium for the introduction of its pricing in proportion policy, which comes into effect in August. Ironic because it is the direct marketing industry that is...

Direct news brief: Gyro appointed.(Rentokil Initial PLC)(Brief Article)
March 1, 2006... Rentokil Initial has appointed Gyro international to launch a campaign for the company's integrated services, which range from pest control to heating maintenance. The activity will include press, direct mail, web, email and events.

Direct news brief: Sonaa hired.(Warner, the short-breaks company)(Brief Article)
March 1, 2006... Warner, the short-breaks company, has hired digital creative agency Sonaa to handle its online marketing, covering microsites, viral and banner advertising.

Direct news brief: Consortium catalogue.(Brief Article)
March 1, 2006... The Consortium, the educational and social care products and services supplier, is to target care homes with a catalogue accompanied by a mailing created by TDA.

Direct news brief: Hiscox campaign.(Brief Article)
March 1, 2006... Hiscox, the insurance company, is launching a press, direct mail and door-drop campaign through inferno, comparing its cover to standard insurance offerings.

Direct news brief: Levi's exposed.(Levi-Strauss U.K. Ltd.)(Brief Article)
March 1, 2006... Levi's Ones To Watch, the music platform run by the clothes company to give undiscovered talent a chance to gig, has handed its event management, brand communication and media relations to exposure.

Direct news brief: Whippet appointed.(British International Motor Show)(Brief Article)
March 1, 2006... The British International Motorshow has appointed direct agency Whippet to oversee promotional activity for the event this year. The campaign will involve outdoor, press and direct marketing.

Direct news brief: Loewy appointed.(The Rugby Store)(Brief Article)
March 1, 2006... The Rugby Store, the RFU's retail division, has appointed Loewy to work on initiatives including press, direct and online activity. It will also revamp the Rugby Store catalogue for the 2006/7 season and handle a Christmas mail shot.

Retail news: DSGi prepares pounds 10m warranties offensive.(Brief Article)
March 1, 2006... DSGi, the retail giant that includes Dixons, Currys, The Link and PC World, is planning a pounds 10m promotion for its Coverplan warranty scheme after shifting the business out of its in-house department and into retail specialist Baber...

Retail news: Amazon sets up Mattel doll store.(Amazon.co.uk Ltd.)(Brief Article)
March 1, 2006... Amazon.co.uk has created a dedicated online store for Mattel's Polly Pocket miniature dolls range, its first for a girl's brand. Offering merchandise and themed content, the site will be central to the promotion of a Polly Pocket DVD...

Retail news: Asda adds heart health web 'aisle'.(ASDA Group Ltd.)(Brief Article)
March 1, 2006... Asda is preparing to add a 'heart-friendly' aisle on its online shopping site as part of its healthy-eating drive. The page, which will launch on Asda.co.uk in April, will be aimed at people who are suffering from heart disease and will...

Retail news: Retail choice - Mexx, Oxford Street, London.(clothing chain stores)(Brief Article)
March 1, 2006... Among all the big names on Oxford Street, fashion-chain Mexx's flagship storefront has little standout. Its external branding is discreet and safe. The interior has more to offer, however. Inside, the product is displayed in a basic...

Retail news brief: Superdrug renews call.(Superdrug Stores PLC)(Brief Article)
March 1, 2006... Superdrug is renewing its call for the government to cut VAT on condoms to 5% at the next budget on 22 March. The retailer said condoms were an essential health item and should be placed under consideration for tax-free status.

Retail news brief: Park and Shop redesign.(Brief Article)
March 1, 2006... Park and Shop, the forecourt convenience store chain in Jet and Total petrol stations, has had its identity redesigned by branding specialist Flb. The revamp uses the strapline 'For life's essentials' on POS material.

Retail news brief: Asda to open stores.(ASDA Group Ltd.)(Brief Article)
March 1, 2006... Asda is to open 25 stores this year as part of its plan to preserve its position as the UK's number two grocery retailer. It will also invest in town centre-regeneration schemes, including combined developments of stores with affordable...

Retail news brief: Castel threatens action.(Brief Article)
March 1, 2006... Castel, owner of the Oddbins off-licence chain, is threatening legal action after being refused permission to buy any of the remaining 150 Unwins stores. Last year Thresher bought 200 Unwins stores on the condition that administrator KPMG...

Retail news brief: Kesa appointment.(Simon Fox promoted)(Brief Article)
March 1, 2006... Kesa Electricals, owner of Comet, has appointed the retailer's managing director Simon Fox as its chief operating officer. Fox will be responsible for Comet as well as businesses in Europe.

Retail news brief: ASA slams Asda.(Advertising Standards Authority)(Brief Article)
March 1, 2006... The Advertising Standards Authority has slammed Asda over TV advertising that claimed a basket of its products were pounds 10 cheaper than a comparable basket from Morrisons. The ASA said some of the prices used were more than 12 weeks old.

Retail news brief: Non-food sales double.(Brief Article)
March 1, 2006... Non-food sales in supermarkets have doubled over the past five years, according to a survey by research analyst TNS. About 19% of clothing purchased in 2005 was bought in supermarkets.

Retail news brief: Thorntons sales fall.(Brief Article)
March 1, 2006... Thorntons' total sales for the 28 weeks to 7 January fell 6.2%. However, sales in its Thorntons Direct business rose 3.5%.

Helen Dickinson on Retail: Nothing Ventured, Nothing Gained
March 1, 2006... There is no escaping the fact that times are tough in retail. So much so that the UK's merchants are having to look to alternative revenue streams to maintain their bottom line, expanding into areas beyond their traditional markets and...

News Analysis: Staking a Claim on the UK
March 1, 2006... The biggest US life insurer is returning to these shores to take advantage of a booming market. Big markets attract big players. With the UK insurance market growing at a phenomenal rate of 68% in value between 1999 and 2004, according to...

News Analysis: Giving as Good as They Get
March 1, 2006... Oscar goodie bags are famously lavish, but is celebrity endorsement worth brands' investment, asks Nicola Clark. This Sunday, four of the five actresses nominated for the best actress award at this year's Oscars will be putting in the...

Football League Awards: Winning Teams
March 1, 2006... The Football League's most effective club sponsorships are to be recognised for the first time. Drew Barrand reports. Most fans do not have to think back too far to recall a time when Football League teams were sponsored by the local...

Raymond Snoddy on Media: Neophile Beeb Is Risking Licence Fee
March 1, 2006... The BBC has been boasting about a record month for online listening. Radio 4's Afternoon Play received more than a quarter of a million online listening requests and there were no less than 1.9m MP3 downloads. Melvyn Bragg's In Our Time put...

Media Analysis: Radio Gets Single-Minded
March 1, 2006... The merger of commercial radio's two trade bodies could spark a revitalisation of the industry, writes Jeremy Lee. Since its launch almost 14 years ago, the Radio Advertising Bureau (RAB) has been hailed as the ideal of a media marketing...

Brand Health Check: Polo
March 1, 2006... The iconic 'mint with a hole' has suffered declining sales, and its NPD has failed to make inroads. Nicola Clark reports. The mint with the hole has a big problem. While chewing gum sales are on the rise, sucking on a mint is perceived to be...

Mark Ritson on Branding: FA Can Blame Itself for Stripped Value
March 1, 2006... The Football Association has already demonstrated how not to manage employee relations, leadership and crisis management thanks to the Faria Alam affair. This week it applied its unique managerial style to marketing and in doing so, provided us...

Profile: Ring Meister - Markus Berger-De Leon Managing Director, Jamster
March 1, 2006... Meet the man behind last year's most irritating ad - Markus Berger-De Leon, managing director of Jamster, which drove the UK population to the brink of madness last year with a TV campaign for its Crazy Frog ringtone. The straight-laced...

Adwatch: The weekly analysis of advertisement recall.(Illustration)
March 1, 2006... Q: Which of the following TV commercials do you remember seeing recently? Last Brand Agency/TV buyer % week 1 (-) Niquitin CQ WCRS/MediaCom 51 2 ...

Adwatch: Bodyform - 'Vote for Change'
March 1, 2006... Up until now, clients and agencies have treated the strictly bathroom world of sanitary protection with delicacy. Now, Bodyform has brought the whole business crashing out into the open. In its latest commercial, swathes of women drop whatever...

Radiowatch: RAC - 'RAC Patrol'
March 1, 2006... One of the major creative issues with radio advertising is how to do brand ads without pictures. With this execution, the RAC has just about tapped into everything that radio offers to make an effective brand ad. Given that radio provides a...

Radiowatch: The monthly analysis of radio recall.(Illustration)
March 1, 2006... Q: Which of the following radio commercials do you remember hearing recently? Last Brand Agency/Media buyer % month 1 (-) EuroMillions Abbott Mead Vickers BBDO/OMD UK 50...

Opinion: Marketing Society - Raising Label-Consciousness
March 1, 2006... The UK population's interest in what it is eating is reaching unprecedented levels. With 22% of Brits classified as obese and three-quarters of people living in the UK now considered overweight, the time is ripe for everyone to learn more about...

Editorial: Don't Fear the Blogosphere
March 1, 2006... Two brands have launched blogs this week. It is noteworthy because, until very recently, the common view among the self-appointed guardians of the blogosphere has been that it is a space into which corporations tread at their peril - for fear of...

Opinion: Marketer's diary.
March 1, 2006... 4 March: Powergen Cup rugby semifinals, Millennium Stadium, Cardiff. 5 March: The Football League Awards, London Hilton. 8 March: British Television Advertising Awards, Grosvenor House, London. 8 March-2 April: Daily Mail Ideal...

Opinion: Focus on... Commonwealth Games.(Brief Article)
March 1, 2006... The first Commonwealth Games were held in 1930 in Ontario, Canada. - This year, 4500 athletes from 71 nations will complete in 16 sports and 24 disciplines. - PriceWaterhouseCoopers, Cadbury Schweppes, Konica and Minolta are sponsors...

Advertising: Advertising Leagues
March 1, 2006... Ad agencies are having to evolve to cater to clients demanding more integrated activity. Historically, the role of the advertising agency has been far more than simply creating ads. For many clients it has been the principal agency, the...

Sector Insight: Sanitary Protection - Captive Market
March 1, 2006... Sanpro brands selling to a finite female audience are devoting funds to NPD to boost profits, writes Jane Bainbridge. THE BACKGROUND - Conditions in the sanitary protection market are tough at the moment. Shifting demographics mean there are...

Digital: Blogs in Business
March 1, 2006... Blogging is losing its niche tag as brands seize on its merits as a valuable communications tool. Sheffield indie band Arctic Monkeys made musical history at the end of January by producing the fastest-selling album of all time; it shifted...

Helpline
March 1, 2006... Jemima Bokaie takes the hassle out of finding the right product or service - you ask the question, she'll provide the answer. BAGGED BOUNTY Q: We will be hosting a spring sales conference next month and want to include a luxury promotional...

Careers: What's It Really like Inside - Toptable
March 1, 2006... You have just launched a restaurant booking and information service for Barcelona, with more services for other cities around the world planned this year. Do you get to try out the restaurants in these places? Our head of international...

Careers: Salary Snapshot - Marketing executive.(Brief Article)
March 1, 2006... SALARY BY CIM MEMBERSHIP TYPE (POUNDS) Membership type Salary Chartered 31,250 Member 30,900 Associate 30,000...

Careers: Brand manager of the week - Tracey Catterall, Brand manager, Nickelodeon.(Brief Article)(Interview)(Illustration)
March 1, 2006... What would you be if you weren't a brand manager? If money was no object, I'd be a cashier, because I love hitting buttons. What makes a good brand manager? Someone who is passionate and puts the customer at the heart of everything...

Careers: Just The Job - Marketing manager, Domino's Pizza.(Robin Auld)(Brief Article)
March 1, 2006... Nearly everyone loves pizza, and fortunately for Domino's marketing director Robin Auld, Springfield's Simpson family is no exception. The pizza delivery firm's two-year licensing deal with The Simpsons involved several trips to the US...

Marketing Mix: We'll Call You - Kellogg
March 1, 2006... Would we be able to milk the cereal manufacturer for some up-front nutritional information on its Coco Pops Straws? Kellogg: Good morning, Kellogg's careline. How can I help you? Mktg: Hi. Are your Coco Pops Straws healthier than the...

Marketing Mix: Pen Portrait - Andrew Johnson, sales and marketing director, The Virgin Voucher and chairman of The Voucher Association.(Brief Article)
March 1, 2006... When I saw this writing, the first word that sprang to mind was poseur. But the script is also indicative of someone who is supremely creative, original, infectiously communicative, bright, fast-thinking, highly intuitive and analytical....

Marketing Mix: Name That Brand.
March 1, 2006... This condiment was created by FG Garton of Nottingham and launched in 1903 by Edward Samson Moore, the owner of the Midland Vinegar Company, who paid pounds 150 for the recipe. The brand's latest ad shows a man marching into his local...