Marketing articles from March 2006, page 5

Marketing archives from March 2006

Opinion: Marketing Society - Give Ads a Sporting Chance
March 15, 2006... Sitting on my sofa watching a Barclays Premiership match from the Reebok Stadium, drinking a Budweiser (official beer of the FA Premier League), wondering who would win the Carling Cup final and who will be relegated to the Coca-Cola League, I...

Editorial: Licence to Mislead
March 15, 2006... Aston Martin DB5, BMW Z3, Ford Mondeo - the car in which James Bond has outmanoeuvred villains and seduced women has taken yet another dive downmarket. The forthcoming Bond film, Casino Royale, will feature a car that is not beyond the reach of...

Marketer's diary.(Brief Article)(Illustration)(Calendar)
March 15, 2006... 17 March St Patrick's Day. 18 March India vs England, third Test, Mumbai. 18 March England vs Ireland, RBS 6 Nations rugby championship. 19 March Malaysian Grand Prix. Second Formula One race of 2006. 21 March Aerial Awards for radio...

Focus on ... Formula One.(Brief article)
March 15, 2006... The Federation Internationale de l'Automobile launched the Formula One World Drivers' Championship in 1950. - This season 11 teams will participate at 18 circuits. - Teams get 80%-85% of their income from sponsorship and the...

Utilities: Casualties of the Energy Price War
March 15, 2006... Energy companies are turning on each other as they try to poach customers dispirited by price hikes. 'It is a unique challenge,' says British Gas' recently appointed top marketer, Amanda Mackenzie, describing the task of trying to protect the...

Sector Insight: Coffee - Not Just Black or White
March 15, 2006... Coffee brands are diversifying their ranges to cater to more refined consumer tastes, writes Jane Bainbridge. THE BACKGROUND The rise of high-street coffee shops has reflected and prompted a growing demand for 'real' coffee at home....

Incentives: Nothing Comes for Free
March 15, 2006... Free gifts can be a highly effective way to grow sales and inspire consumer loyalty, but potential pitfalls abound, writes Robert Gray. Free can often mean costly. When it comes to promotions that involve 'gift-with-purchase' techniques, the...

Helpline
March 15, 2006... Jemima Bokaie takes the hassle out of finding the right product or service - you ask the question, she'll provide the answer. BIRTHDAY TREATS Q: Our company is celebrating its 25th birthday in May and we want to give out a light-hearted...

Careers: What's It Really like Inside - New Covent Garden Food Co
March 15, 2006... Does the company's kitchen provide hearty, home-made meals for employees? Although we have a huge development kitchen full of chefs, with so much fabulous soup around, all we really need is a microwave. What are the perks of the job? As we...

Careers: Salary Snapshot - Advertising manager.(Brief Article)
March 15, 2006... Ad managers are typically educated to degree level and have a minimum of five years' related experience. The average age in this role has increased two years, from 33 last year. Firms with a turnover of pounds 100m-pounds 200m have...

Careers: Brand manager of the week - Rob Mitchell, Senior brand manager, Stella Artois.(Brief Article)(Interview)
March 15, 2006... What would you be if you weren't a brand manager? A historian digging around the back rooms of the British Library. How would you define marketing? A well-planned firework display. It's not just about taking a match to the whole box. You...

Careers: Just the Job - Senior manager, infant, toddler and pre-school franchise, Europe, Disney.(Brief Article)
March 15, 2006... Bumping into Mickey or Minnie Mouse on the way to a business meeting might seem unusual to most, but not to Adam Reed. He travels to LA's Disneyland theme park twice a year and Disneyland Paris every two months to meet its global team and...

Marketing Mix: We'll Call You - Colgate
March 15, 2006... We rang the oral-hygiene brand to see whether it would have our questions about its tongue-cleaning toothbrush licked. Colgate Thank you for calling Colgate, how may I help? Mktg I have seen your Colgate 360 degree toothbrush advertised....

Marketing Mix: Pen Portrait - Mark Bernard, general manager for corporate marketing at LG.(Brief Article)
March 15, 2006... This writer is someone who can get right through to the heart of the matter. Interestingly, despite his love of simplification, accuracy and practicality, he is also creative, as evidenced by his Greek-style 'e'. Judging by the...

Marketing Mix: Name that brand.(Brief article)
March 15, 2006... This soft drink was launched in Manchester in 1924 by Fred Pickup. In 1972 it was bought from Armour Trust by AG Barr for pounds 2.5m. It is well known for its use of vivid graphics and has close links with music through its sponsorship...

Avon's Footballers' Wives idents risk Ofcom wrath.(Avon Cosmetics Ltd., Office of Communications)(Brief Article)
March 8, 2006... Avon's sponsorship of ITV drama Footballers' Wives has placed programme sponsorship in the spotlight once more, after claims that it breaches Ofcom guidelines. The high-profile tie-up, created by Brave and planned and bought through...

Tesco hands marketing role to commercial chief.(Richard Brasher promoted)(Brief Article)
March 8, 2006... Tesco has promoted Richard Brasher, its commercial and trading director, to the role of UK marketing chief, following Tim Mason's move to head the supermarket's US operations. Brasher, who was Mason's number two, will take on the position...

MasterCard woos World Cup fans.(MasterCard International Inc.)(Brief Article)
March 8, 2006... MasterCard is backing a special-edition World Cup prepay card with activity starring 1966 England hero Sir Bobby Charlton. The card, produced by Advanced Payment Solutions, will be sold in pawn shops and cheque-cashing outlets. It is...

Toyota calls pounds 60m European review for Corolla.(Toyota Motor Manufacturing UK Ltd.)(Brief Article)
March 8, 2006... Toyota has asked incumbent agencies Clemmow Hornby Inge and Saatchi & Saatchi to pitch for a pounds 60m pan-European launch of its latest Corolla model that will take place next year. During 2005 it handed CHI the brief for a pounds 35m...

Orange moves pounds 50m UK business out of Mother.(Brief Article)
March 8, 2006... Orange has taken its UK advertising business out of Mother and handed it to Fallon London and Euro RSCG London following a six-way pitch for its pounds 200m international account, which is worth about pounds 50m in the UK. The decision...

Georg Jensen job goes to Leagas.(Leagas Delaney Group Ltd.)(Brief Article)
March 8, 2006... Danish jewellery brand Georg Jensen has appointed its first ad agency, which will handle a global account worth pounds 2.6m. Leagas Delaney has been tasked with creating a campaign that will break in the April issues of women's glossies...

Field marketing body under fire.(Field Marketing Council is facing calls for a restructure )(Brief Article)
March 8, 2006... The Field Marketing Council (FMC) is facing calls for a restructure after a revolt by some member agencies. The council, part of the Direct Marketing Association, represents all types of field marketing, but has been criticised for not...

New campaign: Volvo.(Volvo Car UK Ltd., Euro RSCG Fuel)(Brief Article)
March 8, 2006... Volvo is moving away from its traditional focus on safety and technical know-how in the launch TV campaign for its C70 convertible executive model - the first in its segment to have a retractable hard-top roof. The execution will instead...

Kronenbourg set to back variants.(Scottish & Newcastle Breweries PLC)(Brief Article)
March 8, 2006... Scottish & Newcastle is supporting its Kronenbourg Blanc and Cold Premiere lagers with a TV advertising campaign. It is the first time the brands have had national support; the activity will aim to drive uptake of the variants ahead of...

Airlines body set to overhaul mag.(International Air Transport Association hires Story Worldwide to launch its magazine)(Airlines International)(Brief Article)
March 8, 2006... The International Air Transport Association (IATA) has hired Story Worldwide to relaunch its members' magazine, Airlines International. The title will be distributed to senior management within its 265 member airlines, which account for...

AG Barr develops Simply juice line.(Brief Article)
March 8, 2006... Scottish drinks group AG Barr is expanding its Simply water and fruit squash range with 100% fruit juices. The Simply Pure range is being aimed at health-conscious mums as part of the company's strategy of expanding its presence in the...

Kia draws up shortlist for pounds 50m European ad task.(Kia Motors (UK))(Brief Article)
March 8, 2006... Kia is holding a review for its pan-European advertising business, estimated to be worth pounds 50m, as part of a plan to synchronise its marketing across the region. Until now the car manufacturer's advertising has been heavily...

Nestle Rowntree to axe marketers as sales fall.(Brief Article)
March 8, 2006... Nestle Rowntree is to cut a swathe through its marketing department following disappointing sales of its core brands. A spokeswoman for the confectionery giant confirmed there would be a total of 275 redundancies across its workforce of...

Honda UK names marketing chief.(Honda Motor Europe Ltd.)(Brief Article)
March 8, 2006... Honda UK is replacing Simon Thompson as marketing chief with its head of marketing for power equipment, Jeff Dodds. Dodds, who has been with Honda since 2002 and previously worked for Volvo, will take up the role on 1 April. Thompson...

Walkers faces ASA probe into 'irresponsible' ads.(Walkers Snack Foods Ltd., Advertising Standards Authority )(Brief Article)
March 8, 2006... The Advertising Standards Authority (ASA) is investigating crisp manufacturer Walkers over complaints that its latest promotional campaign is 'irresponsible'. Four members of the public have complained about the poster ad, which features...

Shelter runs ads in estate agent.(Brief Article)
March 8, 2006... Shelter is launching an ad campaign to highlight the appalling housing conditions faced by some families in London. The work, created by Leo Burnett, uses mocked-up house ads featuring derelict buildings. These will appear alongside the...

Public confused by ethical labels.(Brief Article)
March 8, 2006... Nearly half of consumers are confused about the difference between Fairtrade, ethical and organic products, according to a study by Fraser Consultancy. The report, timed to coincide with the start of Fairtrade Fortnight, found that 58%...

Ben Sherman moves pounds 4m ad business in-house.(Brief Article)
March 8, 2006... Fashion brand Ben Sherman has parted company with Grey London and taken its pounds 4m advertising account in-house. Grey was reappointed by Ben Sherman in April 2004, having previously handled its ad business in the 90s. It was reported...

Oral-B battery-powered brush rapped by greens.(Oral-B Pulsar, Greenpeace )(Brief Article)
March 8, 2006... Procter & Gamble has come under fire from environmental groups over the launch of an Oral-B disposable toothbrush that contains an integrated AAA battery. The Oral-B Pulsar looks like a manual toothbrush, but features vibrating bristles,...

Pilsner Urquell in photography tie.(Frontiers Group )(Brief Article)
March 8, 2006... SABMiller has appointed Frontiers Group as the global sponsorship agency for its Pilsner Urquell beer brand. The agency's first task has been to negotiate a deal for Pilsner Urquell to become the title sponsor of the International...

Preston North End scoops best campaign award.(Brief Article)
March 8, 2006... Preston North End has scooped the prize for Best Club Marketing Campaign at the inaugural Football League Awards. The award, sponsored by Marketing, recognised the impact of the 'Loud and proud' campaign set up to boost the profile of the...

FSA in soft-drink benzene inquiry.(Food Standards Agency)(Brief Article)
March 8, 2006... The soft-drinks industry is bracing itself for a backlash after the Food Standards Agency (FSA) revealed it is to conduct its own tests into the possible presence of carcinogen benzene in soft drinks in the UK. Campaigning group Sustain...

Orange to back tariff range with pounds 10m ads.(Brief Article)
March 8, 2006... Orange is gearing up for a pounds 10m campaign to support its April launch of a range of monthly flat-rate tariffs. The mobile network will use various animals in its advertising as symbols of who the tariffs are aimed at. The...

Hyundai prepares to take brand upmarket.(Hyundai Motor Europe GmbH, Atlas, advertising contract)(Brief Article)
March 8, 2006... Hyundai is to run a pan-European advertising campaign after this summer's World Cup to establish itself as an upmarket brand. The marque is hoping the activity, which will be brand- rather than model- based, will help it seize market...

People moves: Miele GB.(Simon Grantham appointed)(Brief Article)
March 8, 2006... Simon Grantham has joined domestic appliance maker Miele GB as chief executive replacing Michael Jeanes, who has left after 16 years at the company to head Miele Australia. Grantham was most recently managing director of Groupe SEB, which...

People moves: Samsung Electronics UK.(Anthony Marsella appointed)(Brief Article)
March 8, 2006... Dr Anthony Marsella has been appointed chief marketing officer at Samsung Electronics UK. He joins the company after 10 years with IBM, where he was responsible for the marketing and business strategy for the corporation's business solution...

People moves: Shakespeare's Globe.(Andrew Macnair appointed)(Brief Article)
March 8, 2006... Andrew Macnair has been named the first marketing director at Shakespeare's Globe. He joins from Historic Royal Palaces, where he has worked as head of business development since February 2001.

People moves: The Wall Street Journal Asia and Far Eastern Economic Review.(Olivier Legrand promoted)(Brief Article)
March 8, 2006... Olivier Legrand has been promoted to marketing director of The Wall Street Journal Asia and Far Eastern Economic Review. Legrand has been promoted from circulation director, a job he held since November 2005.

People moves: News Magazines.(Amanda Marsden appointed)(Brief Article)
March 8, 2006... Amanda Marsden has been appointed brand manager at News Magazines. She will be responsible for Love it!, the company's first consumer title. Marsden joins from Hachette Filipacchi, where she was brand manager of Sugar and Elle Girl.

News brief: Liverpool to run first national ad campaign.(handled by local agency Finch )(Brief Article)
March 8, 2006... Liverpool is to run its first national ad campaign to promote its status as European Capital of Culture for 2008. The activity will be handled by local agency Finch.

News brief: Emap Consumer Media launches new mag.(Brief Article)
March 8, 2006... Emap Consumer Media is launching a weekly magazine for women that will target working mothers. Working under the codename Project Jackie, it will launch in June.

News brief: Manpower hires new director of marketing for Europe.(Brief Article)
March 8, 2006... Manpower, the employment company, has hired Alesia Slocum as director of marketing for Europe, the Middle East and Africa. Slocum joins from Exel Logistics, where she was EMEA marketing director.

News brief: Lambeth Building Society brand to disappear.(merges with Portman Building Society)(Brief Article)
March 8, 2006... The Lambeth Building Society brand is to disappear following its merger with The Portman Building Society. Seven of the nine Lambeth branches will be incorporated into the Portman network, with the remaining two being closed.

News brief: Triumph partners with Champneys for promotion.(Triumph International Ltd., Champneys Group)(Brief Article)
March 8, 2006... Triumph, the lingerie brand, has partnered with spa group Champneys for a promotion. The work, through Inferno, will offer customers spending pounds 25 on selected lines a free handbag essentials kit and entry to a prize draw.

News brief: Cazenove+loyd hands account to Leith London.(Brief Article)
March 8, 2006... Cazenove+loyd, the online holiday specialist, has handed Leith London its pounds 500,000 account without a pitch. It is the travel firm's first foray into brand advertising since its launch in 1993.

News brief: Rocket Fuel to promote products in-store.(Brief Article)
March 8, 2006... Rocket Fuel, the stimulation drinks range, is to promote the benefits of its products, which combine caffeine and guarana, in-store. The work follows an increase in demand for its power shot and instant coffee, available in Tesco and...

News brief: Toshiba poised for campaign.(Toshiba (U.K.) Ltd.)(Brief Article)
March 8, 2006... Toshiba is poised for a pounds 5m campaign to support its new range of high-definition LCD TVs. The activity, which carries the line 'Image is everything', will run from April to June, taking in outdoor, radio, press and outdoor ads.

This week: Marketing news from the national press.(Mansion becomes Manchester United's shirt sponsor)(Brief Article)
March 8, 2006... Mansion, an internet gambling group based in Gibraltar, has won the battle to become Manchester United's shirt sponsor. The deal, worth pounds 60m over four years, is expected to be unveiled this week - The Observer Trinity Mirror's poor...

118 118 rolls out SMS 'piggyback' service.(Crayon Advertising)(Brief Article)
March 8, 2006... Directory enquiries service 118 118 is to roll out its SMS 'piggyback' ads service, despite B&Q's threat of legal action (Marketing, 2 February). After weeks of trials, 118 118 is launching the service, called txt//ad. It will offer...

Halewood poised to debut Red Ice.(Halewood International)(Brief Article)
March 8, 2006... Wine and spirits company Halewood International is launching a cherry-flavoured variant of its Red vodka brand, called Red Ice. The drink, which debuts later this month, will compete with ready-to-drink (RTD) spirits including Smirnoff...

Abbey rejects labels for ATMs that charge.(Abbey National PLC)(Brief Article)
March 8, 2006... Nationwide has slammed rival Abbey for rebuffing its proposals for banks to adopt coloured labels indicating whether their cash machines charge for use. In a letter responding to the suggestion, Abbey, which uses red in its branding and...

New campaign: Mattessons.(Brief Article)
March 8, 2006... Mattessons, the cold-meat company, is returning to TV advertising after a 20-year absence with a pounds 7m campaign. The Kerry Group-owned brand will continue to use the 'Mattessons mmm' line, but is also introducing the strapline 'Bring...

Media News: Cartoon Network to run pre-film 'shorts'.(Brief Article)
March 8, 2006... Cartoon Network is resurrecting the practice of showing cartoon shorts at cinemas before the main film - a common occurrence in the 70s - with a national campaign at the Odeon and Vue chains. The activity, booked through MediaCom with...

Media News: Spirit & Destiny backs TV strand.(H Bauer Publishing)(Brief Article)
March 8, 2006... H Bauer's monthly women's title Spirit & Destiny is to run its first advertising, with its sponsorship of Living TV's paranormal programming. The eight-week tie-up, through Starcom, began yesterday (Tuesday). It comprises branded...

Media News: Ancestry.co.uk to fund TV show.(History Channel )(Brief Article)
March 8, 2006... Genealogy website Ancestry. co.uk has tied up with The History Channel to produce a series of advertiser-funded TV programmes. Hidden House Histories will comprise a one-hour documentary in May, followed by a 10-part series broadcast in...

Media choice: Mooky TV.(Brief Article)
March 8, 2006... As a basic concept I really like Mooky. It delivers digital-magazine content to your iPod, which is an excellent idea, and it is a wonder that someone hasn't taken advantage of it before. But as with all things new, there are a few...

Media News brief: Associated Newspapers forced to give up monopoly by OFT.(Associated Newspapers Holdings PLC, Office of Fair Trading)(Brief Article)
March 8, 2006... Associated Newspapers, which publishes Metro, has been forced to give up its distribution monopoly on the London Underground by the Office of Fair Trading. The decision could pave the way for another freesheet in the capital.

Media News brief: The Sportsman to launch on 22 March.(Brief Article)
March 8, 2006... The Sportsman, a national newspaper for betting enthusiasts, will launch on 22 March. Its management had hoped it would be ready a week earlier, in time for the Cheltenham Festival. The full-colour paper will compete directly with Trinity...

Media News brief: Digital Spy hires 24/7 Real Media.(24/7 Real Media )(Brief Article)
March 8, 2006... Digital Spy, the online digital TV and entertainment website, has appointed 24/7 Real Media to handle its advertising sales. The contract was previously handled by Aura, AdLink and in-house.

Media News brief: Discovery Networks hires Alison Mordue.(Discovery Networks Europe)(Brief Article)
March 8, 2006... Discovery Networks Europe, the digital TV broadcaster, has hired Alison Mordue as vice-president of affiliate sales. Mordue joins from Turner, where she was commercial director for its Dutch- and German-speaking territories.

Media News brief: 20th Century Fox runs ad campaign.(Twentieth Century Fox Film Corp. )(Brief Article)
March 8, 2006... 20th Century Fox is running an ad campaign on 450 i-vu screens in women's hairdressers for the DVD release of In Her Shoes, which stars Cameron Diaz. The screens will feature two 30-second trailers within a 45-minute content loop.

Media News brief: Cabtivate expands operations.
March 8, 2006... Cabtivate, the in-taxi TV screen provider, is expanding its operations from Glasgow and Edinburgh to Manchester, Birmingham and Bristol.

Media News brief: Motor Boat & Yachting signs deal.(Brief Article)
March 8, 2006... Motor Boat & Yachting, the IPC Media title, has signed a deal to provide editorial for City lifestyle title Square Mile. In return, it will receive a full-page ad and articles will be credited with a cover image of Motor Boat & Yachting.

Media News brief: Channel 4 claims 371,000 viewers for sitcom.(Channel Four Television Company Ltd.)(Brief Article)
March 8, 2006... Channel 4 has claimed 371,000 people watched episodes of sitcom The IT Crowd on its website, where they ran for a week before airing on TV. The figure is 10 times that achieved by comedy show The Mighty Boosh, for which the BBC ran a similar...

Branding News: Volvo overhauls logo to promote strength.(appoints branding agency Bite)(Brief Article)
March 8, 2006... Volvo is introducing a reworked identity as part of widespread changes to the way it markets itself. The Swedish motor vehicle manufacturer has appointed branding agency Bite to develop its logo as part of a plan to elevate the marque's...

Branding News: Snack-a-Jacks unveils popcorn.(Quaker Snack-a-Jacks)(Brief Article)
March 8, 2006... Quaker Snack-a-Jacks, the PepsiCo-owned healthy-snack brand, is to launch a popcorn product with packaging created by design agency Vibrandt. Snack-a-Jacks Popcorn will appear in two variants: lightly salted and butter toffee. Pack...

Branding News: Christian Aid in identity revamp.(Johnson Banks)(Brief Article)
March 8, 2006... Christian Aid is to unveil a new logo based on the red envelope used to collect money during Christian Aid Week. Designed by creative agency Johnson Banks, which created Shelter's identity and the UK's EU presidency logo, the logo is...

Branding News: Design choice - Salomon Teneighty Foil ski.(Brief Article)
March 8, 2006... There are some sports and pastimes tailor-made for the buyer of gadgets and technical advances, and there is no bigger market for widgets and new kit than skiing. Every year sees the development of must-have boots and skis, boot liners,...

Branding News brief: Age Concern appoints Fraserdesign.(Brief Article)
March 8, 2006... Age Concern has appointed fraserdesign to create a range of printed marketing material to support its Heyday membership scheme. The work will include promotional leaflets and a welcome pack.

Branding News brief: Avery Dennison appoints TMA as one of agencies.(Brief Article)
March 8, 2006... Avery Dennison, the office-products supplier, has appointed TMA as one of its three roster agencies. The agency has been tasked with a major design project for the packaging of its European labels range. The look will be promoted via new web...

Branding News brief: Codemasters hires Branded.(Codemasters Software Company Ltd.)(Brief Article)
March 8, 2006... Codemasters, the video-games developer and publisher, has appointed brand consultancy Branded to develop its strategic direction and corporate brand identity. Branded will also act as a marketing strategy consultant on key product campaigns.

Branding News brief: Suzy Lamplugh Trust to be rebranded.(Nick Darke)(Brief Article)
March 8, 2006... The Suzy Lamplugh Trust is to be rebranded by Nick Darke. The new look includes a simple graphic device that incorporates a fresh strapline, 'Live life safe'.

Branding News brief: Plaid Cymru launches logo.(Welsh Nationalist Party-Party of Wales, Departures)(Brief Article)
March 8, 2006... Plaid Cymru is launching a logo designed by Cardiff agency Departures. Based on the Welsh poppy, the identity will drop the word 'Cymru' from the political party's logo. The poppy replaces the Triban logo - three contiguous triangles...

Branding News brief: Peter Werth redesigns identity.(Brief Article)
March 8, 2006... Peter Werth, the clothing brand, has redesigned its identity through Lumsden Design Partnership. The look will be used across merchandise and promotional material from this summer.

Branding News brief: Royal Mail hires Silk Pearce.(Royal Mail Group PLC)(Brief Article)
March 8, 2006... Royal Mail has hired Silk Pearce to design a commmemorative cover stamp sheet to celebrate the opening of the National Assembly for Wales. It incorporates aspects of the architectural design of the new building.

Branding News brief: Design Bridge redesigns for Adnams.
March 8, 2006... Design Bridge was responsible for redesigning the font badges, bottles and glasses for Adnams (Marketing, 1 March).

Direct News: Mr Kipling picks SP agency.(RHM Foods contract with Toast Marketing )(Brief Article)
March 8, 2006... RHM Foods has hired Toast Marketing to handle the sales promotion business for its struggling Mr Kipling brand. The appointment is an attempt to resuscitate sales of the cakes brand, which reported a 12% sales decline for the six months...

Direct News: Cancer charity in race event push.(Cancer Research UK)(Brief Article)
March 8, 2006... Cancer Research UK is supporting its women-only Race for Life fundraising event with an integrated advertising campaign. The campaign, created by WWAV Rapp Collins, will include a four-page pull-out in London's Metro newspaper,...

Direct choice: O2.(Brief Article)
March 8, 2006... The England rugby team plays France this weekend in the 6 Nations tournament. There has never been much love lost between the two sides, so this amusing clip of player Josh Lewsey shaping up to catch the iconic Gallic rooster really hit the...