Marketing articles from March 2004

Marketing archives from March 2004

'New' clients hit by price penalty under CRR rules.(Independent Television's Contract Rights Renewal rules)(Brief Article)
March 4, 2004... Advertisers that switch media agencies are likely to have to accept poorer terms for their advertising on ITV, according to TV trading experts. Many agencies, including those who switched in late 2003, are believed to be unaware of the...

Lego marketers face 400 job losses.(Brief Article)
March 4, 2004... Lego is to cull what could amount to hundreds of marketing jobs in a desperate attempt to reverse its worst ever annual losses. The embattled toy giant is axing its three marketing divisions and is creating a single global marketing unit....

BT rejigs ad team in brand overhaul.(British Telecommunications PLC)(Brief Article)
March 4, 2004... BT is overhauling the management of its pounds 100m ad agency roster as it paves the way for the first umbrella advertising theme since the 90s. The restructure has been sparked by the departure of Catherine Kehoe, head of marketing and...

Club 18-30 aims at sophisticated youth in rethink.(Brief Article)
March 4, 2004... Thomas Cook is trawling for ideas on how to make its Club 18-30 brand 'less aggressive and male' following last summer's notorious events in the Greek resort of Faliraki . Club 18-30 has briefed Saatchi & Saatchi to develop a brand...

Morrisons plans Compact brand for small stores.(Brief Article)
March 4, 2004... Morrisons is to mark the completion of its pounds 3bn take-over of Safeway next Monday (March 8) with plans to launch a local store format, called Morrisons Compact. It had initially been thought that Morrisons would consider off-loading...

T-Mobile unveils Relax ad strategy for Europe.(Brief Article)
March 4, 2004... T-Mobile has unveiled a pan-European advertising theme, 'Relax', that puts price at the core of its message. The theme will run across all its advertising from this week. Relax will form the cornerstone of all T-Mobile's future...

STOP PRESS: Shortlist for Australian Tourist Commission ad account.(Brief Article)
March 4, 2004... The Australian Tourist Commission has shortlisted Grey London, Mustoes, TBWA\London and McCann-Erickson for its pounds 3m pan-European advertising account. Incumbent Delaney Lund Knox Warren is not repitching for the business. The winning...

STOP PRESS: Kia Motors seeks marketing director.(Brief Article)
March 4, 2004... Kia Motors (UK) is on the hunt for a marketing director following the surprise departure of Guy Jones, who has left without a job to go to. Jones had been head of marketing at the company for the past four years.

STOP PRESS: Sekonda reviews creative ad account.(Brief Article)
March 4, 2004... Watch manufacturer Sekonda is reviewing its pounds 1.5m creative advertising account out of Campbell Doyle Dye. Sekonda managing director David Merriman, who joined the company at the end of last year, is overseeing the review.

STOP PRESS: Warner Music Group to cut 20% of workforce.(Brief Article)
March 4, 2004... Warner Music Group is cutting 20% of its 5000-strong global workforce following a restructure announced this week. Changes have also been made to its senior management team, but details were unavailable as Marketing went to press.

STOP PRESS: Agency Republic awarded ad account.(for Fantasie Lingerie)(Brief Article)
March 4, 2004... Digital specialist Agency Republic has been awarded the creative advertising account for Fantasie Lingerie without a pitch. The first task will be a pounds 200,000 press and digital campaign to break in the spring. Fantasie is owned by lingerie...

STOP PRESS: MyTravelLite hires Jet2's business development manager.(Julian Carr)(Brief Article)
March 4, 2004... MyTravelLite, the Birmingham-based airline, has hired Jet2's business development manager Julian Carr as its top marketer. Carr, 33, becomes head of marketing development. Sales and marketing director Sara McKee was made redundant in January...

STOP PRESS: Research carried out by Branded Content Marketing Association.(Brief Article)
March 4, 2004... UK advertisers will spend pounds 22m on branded content programming this year, more than four times the pounds 5m spent in 2003, according to research from the Branded Content Marketing Association. The association says 20 projects, including...

STOP PRESS: Chartered Institute of Marketing prompts debate.(investigates opinion on industry compliance with Privacy and Electronic Communications Act)(Brief Article)
March 4, 2004... The Chartered Institute of Marketing is prompting a debate on data privacy, asking how long it will take companies to be compliant with the Privacy and Electronic Communications Act, which came into effect in December. Readers can respond to...

STOP PRESS: Alcohol manufacturers ask advice from Portman Group.(Brief Article)
March 4, 2004... The Portman Group has said unprecedented numbers of alcohol manufacturers asked it for pre-launch advice last month, following increased pressure from the government to tighten the legislation on alcohol marketing. More than 30 companies also...

STOP PRESS: Philippe Seurre to retire from Ryvita.(Brief Article)
March 4, 2004... Philippe Seurre is retiring as sales director of Ryvita. He was the brand's sales and marketing chief until the company split the functions in July 2002, handing Rob Murray the job of marketing director. Ryvita is searching for a replacement.

STOP PRESS: Diageo to sell Harp Irish lager in UK.(through Manchester brewer Hydes)(Brief Article)
March 4, 2004... Diageo is to sell Harp Irish lager throughout the UK following the appointment of the Manchester brewer Hydes to distribute the lager through on-trade outlets. The brand is only available in the North-West of England.

STOP PRESS: Hamleys signs partnership agreement.(with the BMW Williams Formula One team)(Brief Article)
March 4, 2004... Hamleys, the toy store, has signed a partnership agreement with the BMW Williams Formula One team to be an on-car sponsor and produce branded toys, in a deal estimated to be worth pounds 500,000. The store will begin stocking the existing...

STOP PRESS: Nationwide launches 'Switch Pack'.(Brief Article)
March 4, 2004... Nationwide has launched a 'Switch Pack' to make it easier for consumers to change bank accounts. The pack encourages customers of other banks to move to a better deal at Nationwide.

STOP PRESS: Kwik Save holds discussions with Somerfield.(Brief Article)
March 4, 2004... Kwik Save has held initial discussions with owner Somerfield, which launched the Saver Card scheme last week, about rolling out the loyalty programme across its stores. However, other initiatives, such as store refurbishments, will take...

Umbro pours entire spend into portal.(marketing)(Brief Article)
March 4, 2004... Umbro is shifting all its promotional spend from above-the-line ads to the internet with the launch of Umbro. com, a web portal that will act as a global brand platform for the football kit manufacturer. The sportswear brand is an official...

Vimto pounds 3.5m ads to star TV comic.(Matt Lucas)(Brief Article)
March 4, 2004... Soft-drink brand Vimto has signed up actor and comedian Matt Lucas, star of Little Britain and Shooting Stars, to front a pounds 3.5m integrated campaign. Its biggest promotional work to date will include TV, radio and cinema ads as well...

Nissan overhauls management.(Nissan Motors GB)(Brief Article)
March 4, 2004... Nissan Motors GB has reshuffled its senior staff, appointing a managing director with marketing experience as it aims to continue its impressive performance in the UK. Bill Bosley, the former vice-president of aftersales for Nissan in...

Orange outlines 3G mobile phone content strategy.(Brief Article)
March 4, 2004... Orange is to develop branded film and music programming in the hope of establishing itself as the leading provider of mobile entertainment. The mobile operator has appointed Stream, TBWA/ London's content business, to develop a programming...

Sony Ericsson in reshuffle of top marketing team.(hires Ben Padley)(Brief Article)
March 4, 2004... Mobile phone manufacturer Sony Ericsson has reshuffled its UK and Ireland marketing team by appointing Ben Padley its top marketer. Padley, who has been promoted to head of marketing from marketing manager, will replace Peter Marsden, who...

Cheerios backs talent show spin-off.(Brief Article)
March 4, 2004... Cheerios, owned by Cereal Partners, is to sponsor the next series of Stars in Their Eyes: Kids, replacing United Biscuits' crisp brand KP Skips. The spin-off of ITV's long-running Stars in Their Eyes talent contest returns to ITV1's...

Morgan Stanley picks Egg man to fill top post.(Patrick Muir)
March 4, 2004... Morgan Stanley, the US-based credit card giant, has poached one of Egg's founding marketers as it prepares to take a more aggressive position in the UK market. Patrick Muir, who was the UK marketing director of Egg, has been appointed...

Mattel to launch designer Barbie kidswear range.(Brief Article)
March 4, 2004... Mattel has signed a licensing agreement with women's fashion designer Julien Macdonald to create an exclusive Barbie Fashion party wear collection for young girls. The range, which is launched on March 25, will be aimed at seven- to...

Baileys revamps packaging in bid to update image.(Diageo PLC )(Brief Article)
March 4, 2004... Diageo is redesigning Baileys' packaging globally to refresh the brand's image. The new look for the main Baileys product will be introduced in the UK in July before being rolled out around the world. The Baileys Glide and Baileys Minis...

More than 50% of consumers buy Fairtrade goods.(Brief Article)
March 4, 2004... Over half of all consumers have now bought a Fairtrade product guaranteeing a premium to farmers in the developing world, according to research conducted for Marketing by OMD Snapshots. The figure of 53% is a far better result than the...

Wizz Air unveils livery.(Brief Article)
March 4, 2004... European low-cost airline Wizz Air, due to start flying in May, has unveiled the livery of its 180-seat Airbus A320s. Wizz Air will boast a fleet of nine aircraft by the end of this year. The identity, which is intended to position Wizz as a...

Pot Noodle puts emphasis on net with Glue Digital.(Brief Article)
March 4, 2004... Pot Noodle is putting online at the heart of its marketing activity with the creation of a dedicated portal, several spin-off web sites and two advertising-slogans. Digital agency Glue London has developed the tongue-in-cheek sites to...

Marketing body sets up 'leaders' training scheme.(The Marketing Society launches professional development program for marketing executives)(Brief Article)
March 4, 2004... The Marketing Society has created a learning initiative intended to prepare senior marketing executives for marketing director roles. The Marketing Leaders Programme, which has been created in association with marketing consultancy Brand...

Hoover to add built-in kitchen range.(Brief Article)
March 4, 2004... Hoover, the washing machine and vacuum cleaner brand, is launching a range of built-in kitchen products, such as fridges, dishwashers, hobs, ovens and microwaves. Going under the working title of Generation Future, the range will be sold...

Clearasil targets 'real' teens in repositioning.
March 4, 2004... Clearasil is to grow its pounds 3m marketing spend significantly over the next few months in a bid to get more in touch with its target teenage market. It is repositioning as a brand aimed at 'real people' and will launch an integrated...

Super Noodles to back GWR radio lunchtime shows.(Brief Article)
March 4, 2004... Bachelors Super Noodles is to sponsor the lunch-hour schedule of GWR's 31 regional FM radio stations in a three-month deal worth pounds 360,000. The sponsorship covers the interactive lunchtime show, where listeners request the music they...

Ryvita and British Sugar first to join Clinton client list.(ABF Food Group hires The Clinton Partnership)(Brief Article)
March 4, 2004... ABF Food Group, owner of the Ryvita and British Sugar brands, has become the first company to hire integrated advertising agency The Clinton Partnership. ABF has appointed the agency, which has been set up by former BH McCann boss Simon...

Bingo authority to widen appeal with pounds 3m ad blitz.(National Bingo Game Association)(Brief Article)
March 4, 2004... The National Bingo Game Association (NBGA) is to promote bingo's image as a leisure pursuit for everyone with the launch of its first national free prize draw. It will be supported by a pounds 3m advertising and promotional blitz. The...

BT to run campaign to raise funds for ChildLine.(British Telecommunications PLC)(Brief Article)
March 4, 2004... BT is to run a press, poster and radio campaign to raise funds for the charity ChildLine. The initiative aims to raise funds through BT's direct debit payment scheme. From yesterday (Wednesday), BT customers paying their bills by direct debit...

AA promotes Thomas to top lending position.(Automobile Association, PSP Communications, Kathryn Thomas)
March 4, 2004... The AA is looking to boost sales of its personal loans with the creation of a top marketing role for the lending side of its financial services division. Kathryn Thomas, marketing manager for Roadside Services, becomes head of marketing...

ASA bans 'sexually violent' Nokia ads.(Advertising Standards Authority)(Brief Article)
March 4, 2004... Nokia's press, poster and cinema campaign for the N-Gage mobile gaming device has been condemned by the watchdog Advertising Standards Authority (ASA) for 'encouraging sexual violence toward women'. The ruling followed complaints from 12...

Macleans to link with Sky One for Nip/Tuck drama.(GlaxoSmithKline's Macleans Ice Whitening toothpaste brand)(Brief Article)
March 4, 2004... GlaxoSmithKline's Macleans Ice Whitening toothpaste brand is to sponsor Nip/Tuck, Sky One's controversial comedy drama about cosmetic surgeons. Macleans will promote the idea of tooth whitening and oral beauty in the context of physical...

Cheltenham & Gloucester invests in rebranding campaign.(Brief Article)
March 4, 2004... Cheltenham & Gloucester, the Lloyds TSB-owned mortgage and savings firm, is investing pounds 4m in a rebranding campaign, and has ditched its eight-year-old creative featuring a boy swimming under water. The latest TV ads, which break this...

NEWS BRIEF: Nestle targets families with ad campaign for Nesquik.(Brief Article)
March 4, 2004... Nestle is positioning Nesquik as the ideal after-school drink. A pounds 2.5m ad campaign includes radio and poster executions, and sponsorship of the Capital Radio network, to target families driving home from school. Creative is by...

NEWS BRIEF: Moneynet hires Starcom Digital.(Brief Article)
March 4, 2004... Moneynet has hired Starcom Digital to its pounds 3m online media planning and buying task after a three-way pitch. Moneynet, an online financial aggregator, previously handled media in-house. Starcom said the decision would help clients looking...

NEWS BRIEF: Nectar signs up Hertz and Magnet.(Brief Article)
March 4, 2004... Nectar, the loyalty card scheme, has signed up car hire firm Hertz and kitchen retailer Magnet as collection partners. Customers will earn two Nectar points for every pounds 1 spent with the companies.

NEWS BRIEF: Virgin Mobile extends music sponsorship focus.(Brief Article)
March 4, 2004... Virgin Mobile is extending its music sponsorship focus with the launch of the Virgin Mobile Louder Tour. The mobile phone brand will showcase new bands, supply a branded tour bus and run a dedicated web site. The tour will be launched next week...

NEWS BRIEF: BT to up ante in broadband market.(British Telecommunications PLC)(Brief Article)
March 4, 2004... BT is upping the ante in the broadband market with the launch of an offering costing pounds 20 a month. BT Broadband Basic will be promoted through Abbott Mead Vickers BBDO and will require consumers to buy a modem for pounds 80.

NEWS BRIEF: ATP signs Lacoste as clothing sponsor.(Association of Tennis Professionals)(Brief Article)
March 4, 2004... The ATP, the governing body of the men's professional tennis circuit, has signed Lacoste as the official clothing sponsor of the Tennis Masters Cup until 2006. Lacoste has been an ATP sponsor for the past two years and will be now responsible...

NEWS BRIEF: MindShare and Global Sportnet announce name for sponsorship joint-venture.(Performance Sport and Entertainment)(Brief Article)
March 4, 2004... MindShare and Global Sportnet have announced that their WPP Group sponsorship joint-venture will be called Performance Sport & Entertainment. The agency combines BroadMind, Global Sportnet and J Walter Thompson's sport and entertainment team.

NEWS BRIEF: BMG Music Publishing creates consultancy service.(Synctank division)(Brief Article)
March 4, 2004... BMG Music Publishing, the Bertelsmann company, has created a dedicated consultancy service that gives brands access to its portfolio of music artists. The Synctank division includes a 'search and listen' service that allows interested parties...

NEWS BRIEF: Procter & Gamble promotes Alldays with money-off voucher.(panyliner brand)(Brief Article)
March 4, 2004... Procter & Gamble is promoting its Alldays pantyliner brand with a money-off voucher appearing on three million packs this month. The campaign offers pounds 5 off a pounds 15 order at online stores including Tesco.com, Figleaves.com, handbag.com...

NEWS BRIEF: Penguin Books appoints Angel for promotion.(Brief Article)
March 4, 2004... Penguin Books has appointed marketing agency Angel to promote its books to 18- to 25-year-old men. The campaign, which Penguin claims is a first for the book industry, will launch in May and includes in-store, ambient and online activity.

NEWS BRIEF: McCoy's to hand out limited-edition crisps at rugby matches.(Brief Article)
March 4, 2004... McCoy's is to hand out packs of its limited-edition Wallaby and Stuffing crisps at Six Nations rugby matches in the UK. One-man 'porta-pubs' will dispense the crisps, continuing the advertising theme of comparing McCoy's with a pint of beer.

NEWS BRIEF: Video Island teams up with Figleaves.com.(Brief Article)
March 4, 2004... Video Island, the DVD rental service, has teamed up with Figleaves.com to offer the online lingerie retailer on-site presence, as well as featuring the company in subscriber newsletters, e-mail marketing and DVD packaging.

NEWS BRIEF: Sandberg embosses fabric sample to April issue of Elle Decoration.(Brief Article)
March 4, 2004... Sandberg, the Swedish fabric design firm, is embossing a sample piece of its fabric onto the April issue of Elle Decoration - a media first. The collaboration includes ads within the magazine, the first time Sandberg has advertised in the UK.

NEWS BRIEF: HMV to run Mothering Sunday campaign.(Brief Article)
March 4, 2004... HMV will run a Mothering Sunday campaign from March 15. Point-of-sale, press and outdoor ads will urge people to avoid traditional gifts, such as flowers and chocolates. The ads are by bds-beechwood, which is repitching for the HMV account.

MEDIA: Emap adds toys range to Smash Hits portfolio.(Brief Article)
March 4, 2004... Emap is to extend its youth magazine and TV brand Smash Hits into toys as it seeks to make the brand accessible to kids across different areas of their lives. Emap has signed a licensing deal with independent toy maker David Halsall...

MEDIA: The Times backs Sky financial bulletin.(Brief Article)
March 4, 2004... The Times has signed up to sponsor The Financial Report on Sky News in a year-long half-a-million-pound deal, as it aims to establish itself as the pre-eminent UK business newspaper. The Times replaces previous sponsor, weekly business...

MEDIA: Nissan supports 350Z launch with contextual iTV ad.(Brief Article)
March 4, 2004... Nissan is to launch what it claims is the first contextual interactive TV ad as part of a campaign for its sports car, the 350Z. The car manufacturer has worked with interactive TV agency Weapon 7 to develop the ad. When a viewer presses...

MEDIA CHOICE: Sexwise bus pass holder.(government campaign aims to raise awareness of sex and contraception among teens)(Brief Article)
March 4, 2004... This bus-pass holder, used by the government-backed Sexwise initiative, is a cracking way to raise awareness of the issues of sex and contraception amongst teenagers - an audience that often thinks it knows it all. The holder delivers a...

MEDIA BRIEF: Latest ABCs for regional press.(Brief Article)
March 4, 2004... The latest ABCs for the regional press show that more than half of all weekly titles have increased circulation in the second half of 2003. The outlook has also improved for regional morning, evening and Sunday papers, with more titles showing...

MEDIA BRIEF: Hachette Filipacchi joins forces with Clinique and Warehouse.(on special edition Elle Magazine)(Brief Article)
March 4, 2004... Hachette Filipacchi has joined forces with Clinique and Warehouse to launch a sampling exercise for a special edition of Elle Magazine. The 84-page issue will contain the best of high-street and designer clothes and accessories, celebrity...

MEDIA BRIEF: Commercial radio reports double-digit growth.(Brief Article)
March 4, 2004... Commercial radio has reported double-digit growth across all forms of revenue in the last quarter of 2003, according to figures from the Radio Advertising Bureau. The growth is partly due to increased ad spend by Procter & Gamble and Lever...

MEDIA BRIEF: NCT appoints Black Sun for magazine.(National Childbirth Trust)(Brief Article)
March 4, 2004... The National Childbirth Trust (NCT) has appointed marketing agency Black Sun to produce its quarterly membership magazine. The agency has been briefed to come up with a magazine that will inspire and motivate its 40,000 strong membership to...

MEDIA BRIEF: Daily Telegraph signs up as partner.(Brief Article)
March 4, 2004... The Daily Telegraph has signed up as Tate Britain's spring media partner and will support two exhibitions: Pre-Raphaelite Vision:Truth to Nature and In-A-Gadda-Da-Vida. The exhibitions will receive in-paper coverage, including pieces in The...

MEDIA BRIEF: Mega Poster UK unveils major sales package.(Brief Article)
March 4, 2004... Mega Poster UK has unveiled a major sales package for Euro 2004 comprising 11 prime sites in major football cities, including London, Manchester, Liverpool, Birmingham, Leeds and Newcastle. The poster sizes range from 112 square metres to 520...

MEDIA BRIEF: Emap Performance refreshes brand identities.(Brief Article)
March 4, 2004... Emap Performance has refreshed the brand identities of two of its digital TV channels, The Box and Smash Hits. The identity of request-driven music channel The Box now comprises personality-driven images featuring cafes, shops and restaurants,...

DIRECT: Royal Mail to hike fees for PO Box customers.(Brief Article)
March 4, 2004... The DM industry is facing a bill for millions of pounds after Royal Mail's move to introduce additional charges for its PO Box system, which it currently offers for a nominal fee. Companies use PO Box numbers to separate mail into batches...

DIRECT: Teachers agency invests pounds 10m in CRM.(Brief Article)
March 4, 2004... The Teacher Training Agency (TTA) is spending pounds 10m on a dedicated communications centre to cope with the surge of interest in teaching. Its 'Use your head. Teach' ad campaign has raised enquiries about teaching by 50%. This has...

DIRECT: Bang & Olufsen to base mailings on council tax data.(Brief Article)
March 4, 2004... Upmarket audio-visual brand Bang & Olufsen aims to boost communications through its dealerships, with a system that targets prospective customers according to their address. Its DM agency, Snowball, has built a database of affluent...

DIRECT CHOICE: The Open University.(Brief Article)
March 4, 2004... The new DRTV ad for The Open University is a strong campaign. It dramatises the accessibility and universal appeal of the courses on offer - I'm tempted to sign up myself - and stands out from the promotions of many other educational...

DIRECT BRIEF: BMW to use interactive TV advertising for first time.(Brief Article)
March 4, 2004... BMW is turning to interactive TV advertising for the first time, following an admission that its latest DRTV campaigns failed to generate sufficient sales. The German car manufacturer is looking to create an iTV ad to promote its BMW 1 Series,...

DIRECT BRIEF: Quaker Trading hands brief to MRM.(Brief Article)
March 4, 2004... Quaker Trading, which owns cereal brands such as Sugar Puffs, Harvest Crunch, and Quaker Oats, has handed below-the-line agency MRM (Multi Resource Marketing) the brief to manage its web coupon schemes. Quaker has signed up to use MRM's...

DIRECT BRIEF: Woodland Trust hands brief to HLP.(Brief Article)
March 4, 2004... The Woodland Trust, the UK's largest woodland conservation charity, has awarded data-planning specialist HLB the brief to manage data for its direct mail campaigns. HLB pitched against several undisclosed agencies for the business. The Woodland...

DIRECT BRIEF: Exotic Farm Produce hires Clark McKay.(Brief Article)
March 4, 2004... Exotic Farm Produce, which imports exotic fruit and vegetables from around the world, has hired below-the-line agency Clark McKay and Walpole to develop an in-store campaign to promote its produce in Asda stores across the UK. The aim is to...

DIRECT BRIEF: DMA to hold one-day seminar and workshop.(Direct Marketing Association)(Brief Article)
March 4, 2004... The Direct Marketing Association is holding a one-day seminar and workshop which will explore the role of creativity within direct marketing. The event, being held on March 29 at the London Canal Museum, is intended to help client companies...

DIRECT BRIEF: Hyundai offers consumers chance to win car.(Brief Article)
March 4, 2004... Hyundai, Euro 2004's official car partner, is offering consumers the opportunity to win a Hyundai Getz car and tickets to attend the final of the football tournament. The promotion is being advertised through a DM campaign, encouraging...

DIRECT BRIEF: FEDS hires Christopher Lewis Associates.(Federation of Door Supervisors & Security)(Brief Article)
March 4, 2004... The Federation of Door Supervisors & Security (FEDS), a new trade union representing the interests of security workers, such as bouncers, has hired integrated marketing agency Christopher Lewis Associates to run a campaign to recruit members....

DIRECT BRIEF: Tax Computer Systems signs agency for DM business.(Kitcatt Nohr Alexander Shaw )(Brief Article)
March 4, 2004... Tax Computer Systems, the UK's leading provider of tax software, has signed up integrated agency Kitcatt Nohr Alexander Shaw to manage its DM and brand-strategy business. The agency, which scooped the business following a four-way pitch, will...

BRANDING: Jaffa Cakes revamps to focus on 'emotional tie'.(Brief Article)
March 4, 2004... McVitie's Jaffa Cakes is waging war against own-brand imitators, with the introduction of revamped packs carrying the brand name at a drastically reduced size. In its place are slogans describing consumer attitudes towards the biscuits....

BRANDING: Oscar + Dehn overhauls premium line.(Brief Article)
March 4, 2004... Oscar + Dehn, the beauty and lifestyle company, has repackaged its Feel Fantastic range to emphasise its luxury credentials and battle an influx of 'me-too' products from Asia. Feel Fantastic comprises a travel mask, eye mask, face mask and...

BRANDING: Armani to open Four IV-designed Edinburgh outlet.(Brief Article)
March 4, 2004... Emporio Armani will consolidate its presence in Scotland with the opening of a store in Edinburgh this week It follows the success of the fashion house's debut in Glasgow last year. Retail consultancy Four IV based the store on the...

BRANDING: Design choice - VW Golf MKV.(Brief Article)
March 4, 2004... Car design is one of the most emotive forms of our art. The balance of aesthetics, form and function is never so important as in the motor car. The Mk1 Golf GTi had it all for me. Designed by Giorgetto Giugiaro along his 'total design'...