Marketing articles from March 2003

Marketing archives from March 2003

Littlewoods calls review ahead of branding revamp.(breaks with HHCL Red Cell)(Brief Article)
March 6, 2003... Littlewoods has parted company with HHCL Red Cell and is in talks with rival agencies about the high-street chain's future brand communications strategy. The high-street retailer's marketing director Jim Shannon has asked a number of...

Dixons and Currys chiefs quit group.(Dixons Stores Group; Currys Group PLC)(Brief Article)
March 6, 2003... Dixons Stores Group (DSG) has been dealt a double blow with the departure of two of its most senior marketers. The loss of Dixons marketing chief Stuart Carson and Currys marketing director Ian Ditcham comes as the group reels both from...

Abbey loss forces overhaul of brand.(Abbey National PLC; Wolff Olins)(Brief Article)
March 6, 2003... Abbey National has called in Wolff Olins to undertake a fundamental review of its brand after announcing a loss of almost pounds 1bn last week. The appointment of one of the UK's top brand consultancies, said to have been made directly by...

Bacardi Breezer axes Tom Cat in creative rethink.(Bacardi-Martini Ltd.)(Brief Article)
March 6, 2003... Tom Cat, Bacardi Breezer's brand mascot for more than two years, is being dropped by Bacardi-Martini in favour of a fresh creative strategy. The character, which has starred in seven executions portraying him as a loveable rogue who is...

Vodafone buys media in Kuwait ahead of war.(MTC-Vodafone at Kuwait City International Airport)(Brief Article)
March 6, 2003... Vodafone is launching a marketing blitz centred on Kuwait City International Airport - just as the international media corps descend there ahead of a possible war with Iraq. The world's biggest mobile company, which this week unveiled its...

Lucozade to set up academy of sports nutrition.(Lucozade Sport developing Lucozade Sports Science Academy)(Brief Article)
March 6, 2003... Lucozade Sport is aiming to make its brand synonymous with sports nutrition by setting up a sports science academy. The market leader in the UK sports drink market, Lucozade is adopting an authoritative position to fight challengers such as...

STOP PRESS: BA interview for position.(British Airways, Wlakers Snack Foods and Centrica executives vye for Football Association appointment)(Brief Article)
March 6, 2003... British Airways marketing director Martin George, Walkers Snack Foods chairman Martin Glenn, and Centrica managing director Simon Lewis, have all been linked to the vacant chief executive position at the Football Association. The FA's marketing...

STOP PRESS: British Gas shortlists.(Centrica PLC)(Brief Article)
March 6, 2003... British Gas has shortlisted incumbent BMP DDB, Clemmow Hornby Inge, M&C Saatchi and WCRS to pitch for its pounds 30m ad account.

STOP PRESS: Fox hands account to PWLC.(Fox's Biscuits )(Brief Article)
March 6, 2003... Fox's Biscuits has handed its creative advertising account to Leeds start-up PWLC. The account has been handled by St Luke's since 1997 but the agency did not repitch for the business.

STOP PRESS: Institute issues warning.(Institute of Sales Promotion United Kingdom)(Brief Article)
March 6, 2003... The Institute of Sales Promotion this week issued an urgent warning to its members against paying enrolment fees to the Standards for Promotions Inspectorate, a body being set up to monitor sales promotions. Similar concerns have been expressed...

STOP PRESS: McAnena to join Kantar.(Fiona McAnena)(Brief Article)
March 6, 2003... Mediaedge:CIA chief executive Fiona McAnena is stepping down to join sister WPP agency Kantar as development director. Kantar specialises in information, insight and consultancy. McAnena will be replaced by Rob Norman, chief executive of the...

STOP PRESS: Interpublic promotes Bell.(appoints David Bell)(Brief Article)
March 6, 2003... Interpublic, the world's second largest marketing services group, has promoted True North Communications chief David Bell to IPG chief executive and chairman. The incumbent, John Dooner, has moved to become chief executive of IPG's biggest...

STOP PRESS: Diageo lobbies closure.(John Walker web site)(Brief Article)
March 6, 2003... Diageo has successfully lobbied for the closure of the web site of a man named John Walker (www.johnniewalker.me.uk) after it complained consumers confused it with the site for its Johnnie Walker whisky brand.

STOP PRESS: Virgin Direct complains to ASA.(Advertising Standards Authority United Kingdom)(Brief Article)
March 6, 2003... Virgin Direct has successfully complained to the Advertising Standards Authority about a press ad by the Halifax claiming customers would be financially better off if they switched their account from Virgin One to the Intelligent Finance Plan....

STOP PRESS: Gonzalez Byass invests.(in advertising Tio Pepe sherry)(Brief Article)
March 6, 2003... Gonzalez Byass is to invest pounds 1.5m in the Tio Pepe sherry brand this year, including sponsoring the Carlton London Restaurant Awards.

STOP PRESS: Nintendo advertises console.(Brief Article)
March 6, 2003... Nintendo is to spend 10 million euros (pounds 6.9m) advertising its Gameboy Advance SP handheld console, which launches on March 28. Ads by Leo Burnett Italia will take their cue from fashion and fragrance advertising using the strapline 'GBA...

STOP PRESS: Center Parcs hands to MediaCom.(Brief Article)
March 6, 2003... Center Parcs has handed its pounds 4m media planning and buying business to MediaCom after a pitch involving the incumbent, Zenith Optimedia.

STOP PRESS: SMG profits drop.(Scottish Media Group PLC; Virgin Radio down also)(Brief Article)
March 6, 2003... Scottish Media Group (SMG) has seen annual pre-tax profits drop by 28% to pounds 26m. Its TV interests dropped 18% to pounds 20.8m. Profits at Virgin Radio were down 5% to pounds 10m.

STOP PRESS: Cosmopolitan launches range.(beauty accessories into Boots stores)(Brief Article)
March 6, 2003... Cosmopolitan is launching a range of 15 beauty accessories and implements into all major Boots stores.

STOP PRESS: Office of Fair Trading gives report.(on Carlton Television Ltd. and Granada Television International Ltd. merger)(Brief Article)
March 6, 2003... The Office of Fair Trading has given its report into the Carlton and Granada merger to the Department of Trade and Industry, which is expected to a decide on whether to refer the merger by Monday (March 10).

STOP PRESS: Multi-channel TV increases audiences.(United Kingdom)(Brief Article)
March 6, 2003... Multi-channel TV increased its share of audiences in the first two months of this year by 5.6%, according to BARB figures. ITV1 and Channel 4 saw their shares drop by 4.0% and 6.9% respectively.

STOP PRESS: Confidence hits rock bottom.(senior marketers)(Brief Article)
March 6, 2003... Confidence among senior marketers has hit rock bottom amid growing economic uncertainty and fears of a war in Iraq, according to a Chartered Institute of Marketing survey.

Coke backs Olympic Torch Relay debut.(Coca-Cola Co. (Atlanta, Georgia))(Brief Article)
March 6, 2003... Coca-Cola is to sponsor the first global Olympic Torch Relay ahead of the Athens Games next year. The soft drinks giant, which is the longest continuous sponsor of the Olympic Games with an association lasting 75 years, will use the relay...

Burger King links up with Beyblade.(Brief Article)
March 6, 2003... Burger King is to launch a major global promotion with Beyblade, the animated children's TV show that is becoming a worldwide entertainment phenomenon. The deal, which starts in the UK this spring, is a coup for the fast-food chain and...

IAB hires Eyre for chairman role.(Richard Eyre)(Brief Article)
March 6, 2003... The Interactive Advertising Bureau (IAB) has lured one of the media industry's biggest hitters, Richard Eyre, to become its chairman. Eyre, the former chief executive at ITV, Capital Radio, and Pearson Television, will lead the...

Financial Times backs relaunch with pounds 3m spend.(U.K.)(Brief Article)
March 6, 2003... The Financial Times is investing up to pounds 3m in marketing its relaunch, as it seeks to reverse declines in circulation and ad revenues. The adspend, which the FT refused to confirm, will include its first ad campaign in four years,...

T-Mobile selects UK brand boss as global ads chief.(Philip Mehl)(Brief Article)
March 6, 2003... T-Mobile has promoted UK head of brand development and communications Philip Mehl to the new role of international advertising communications director. He is to ensure the consistency of its brand advertising across all operating...

TUI launches 'modern' budget holiday brand.
March 6, 2003... TUI Thomson, the UK's biggest holiday company, is launching another brand into the embattled travel sector, called Budget Holidays. Positioned as a standalone online brand, TUI is aiming Budget Holidays at couples and young families seeking...

Allders brings in ex-chief of Arcadia.(Steven Sharp)(Brief Article)
March 6, 2003... Steven Sharp, the former Arcadia, Asda and Debenhams marketer,has taken on the top marketing job at Allders, the department store group acquired last month by retail entrepreneur Terry Green. Sharp, who left Arcadia as group marketing...

Hutchison spend tops pounds 1m before '3' phones arrive.(Brief Article)
March 6, 2003... Hutchison Telecom has pumped around pounds 1.3m into its launch advertising assault for its 3G mobile brand 3, yet it will still be several weeks before a single handset becomes available for sale. The company held its launch party this...

Volvo promotes global marketer to its top position.(Gerry Keaney )(Brief Article)
March 6, 2003... Volvo has appointed Gerry Keaney to its top global marketing position, as the Swedish carmaker faces pressure from parent company Ford to deliver greater profits. He replaces Dieter Laxy, who is retiring after four years in the post. ...

Cobra Beer launches TV advertising.(Brief Article)
March 6, 2003... Cobra Beer, the UK's best-selling bottled Indian beer brand, is launching its first UK TV advertising next week, in what is the biggest ever campaign to run on E4. The push, by Team Saatchi, evolves previous print work, introducing the tagline...

McDonald's sets sights on healthy logo for fruit line.(McDonald's Restaurants Ltd. United Kingdom)(Brief Article)
March 6, 2003... McDonald's is considering applying for the Department of Health's '5 a day' nutrition logo following its decision to sell fruit in its UK restaurants for the first time. The fast-food giant, which is under fire internationally from...

Media Smart to follow AMV BBDO strategy advice.(Abbott Mead Vickers BBDO)(Brief Article)
March 6, 2003... Media Smart, the industry initiative set up to educate children about the role of advertising, has hired Abbott Mead Vickers BBDO to advise on its strategy. AMV BBDO has been drafted in by Media Smart chairman Paul Jackson, the former...

Friends Reunited seeks first marketer.(to report to Chief Executive Michael Murphy)(Brief Article)
March 6, 2003... Friends Reunited is hunting for its first marketing director to spearhead brand extensions and launch the web site globally. The successful candidate will report to new Friends Reunited chief executive Michael Murphy, who has taken a stake...

London Tourist Board hunts crisis marketer.(war with Iraq to cut into tourist dollars)
March 6, 2003... The London Tourist Board (LTB) is seeking a senior marketer to encourage Londoners to spend more in their own city as it faces a tourism crisis. The LTB is offering an initial three-month contract for the job, which it hopes will span any...

Location-based technology aids black cab launch.(Manganese Bronze Holdings launch of location-based technology service for users)(Brief Article)
March 6, 2003... Consumers will soon be able to hail a taxi by dialling a code on their mobile phone, in what is to become the first commercial use of 'location-based' technology. The service, branded Zingo, launches at the end of the month and will be...

Immac uses style icons to rebrand.(Brief Article)
March 6, 2003... Immac, the Reckitt Benckiser hair removal brand, uses style icons that have famously changed their names to communicate its rebrand as 'Veet' in a pounds 6m campaign. The TV ads, through J Walter Thompson, show footage of Marilyn Monroe and Bo...

Sega reviews ad and media tasks as deals expire.(Brief Article)
March 6, 2003... Sega is talking to agencies about its multi-million-pound pan-European advertising and media accounts as it prepares to bring its marketing and distribution functions back in-house. The Japanese videogames publisher, which exited the...

Wedgwood picks VCCP for revival as lifestyle brand.(Vallance Carruthers Coleman Priest )(Brief Article)
March 6, 2003... Wedgwood, the bastion of fine china products, has hired Vallance Carruthers Coleman Priest as its advertising agency with a brief to communicate its repositioning as a home lifestyle brand. The company made the appointment after a pitch...

National Express redesigns livery across all brands.(Brief Article)
March 6, 2003... National Express coaches are to sport a revamped livery that aims to convey the promise of 'better connections', following a major brand overhaul overseen by chief executive Denis Wormwell. Wormwell initiated a brand review shortly after...

Interflora selects chief ahead of agency hunt.(David Standing)(Brief Article)
March 6, 2003... Interflora has hired former B&Q marketer David Standing to oversee the appointment of a creative agency, as it fights against growing competition from supermarkets and high street retailers. The independent florists' network, which partners...

BBC calls for united digital TV push.(British Broadcasting Corp.)(Brief Article)
March 6, 2003... BBC marketing and communications director Andy Duncan has called on the government and TV industry to redouble efforts to develop digital television, including setting a new date for digital switchover. Duncan said the time is right for a...

UK's consumers are less open to own-brand booze.(would choose manufacturer's product over store's own product)(Brief Article)
March 6, 2003... Only 14% of shoppers would buy a store's own-brand version of an alcoholic drink, while 67% would choose a manufacturer's brand, according to this week's survey by OMD Snapshots. Food products sold under own-brand labels fared better in the...

Coca-Cola to use Mis-Teeq TV ad.(Brief Article)
March 6, 2003... Coca-Cola is using a TV ad, featuring a forthcoming single from Mis-Teeq, to promote its major 'TXT for Music' promotion announced last week (Marketing, February 27). The commercial will air on terrestrial and satellite TV for three weeks from...

NEWS IN BRIEF: Vodka Toffee to sponsor The Club.(Dooley's Vodka Toffee on Independent Television)(Brief Article)
March 6, 2003... Dooley's Vodka Toffee is to sponsor ITV's new reality show The Club which airs today (Thursday). The show features celebrities Sam Fox, Dean Gaffney and Richard Blackwood who are each given a bar to manage in London's Nylon nightclub.

NEWS IN BRIEF: Redesigned Kotex packaging.(Brief Article)
March 6, 2003... Kotex, the Kimberly-Clark owned feminine hygiene brand, is introducing a packaging redesign by Coley Porter Bell that features images such as stilettos and knickers. It is also launching a towel claimed to adjust to the shape of the wearer's...

NEWS IN BRIEF: Adnams appoints Campbell Doyle Dye.(Adnams and Company PLC)(Brief Article)
March 6, 2003... Adnams, the East Anglian brewer, wine merchant and hotelier, has appointed Campbell Doyle Dye as its advertising agency after a four-way pitch, involving incumbent Fox Murphy. Ads will focus on its beer brands, Adnams Bitter and Broadside.

NEWS IN BRIEF: ITC upholds Freeserve complaint.(United Kingdom Independent Television Commission ruling)(Brief Article)
March 6, 2003... The Independent Television Commission (ITC) has upheld a complaint that a Freeserve ad was misleading because it claimed Freeserve had doubled its network capacity. The ad, by M&C Saatchi, ran in two separate bursts in 2002, giving the...

NEWS IN BRIEF: Diesel launches campaign.("Oil klash klash")(Brief Article)
March 6, 2003... Diesel is launching a viral campaign through Digital Media Communications based on a global ad campaign called 'Oil klash klash', which will later be rolled out to TV and cinema. The ad, created by Dutch agency KesselsKramer and an in-house...

NEWS IN BRIEF: BBC to launch portfolio campaign.(British Broadcasting Corporation Ltd.)(Brief Article)
March 6, 2003... The BBC is to launch its first campaign promoting its digital radio portfolio in June. The on-air ads, by Fallon, will plug 1 Xtra, BBC Five Live Sports Extra, 6 Music, BBC 7 and Asian Network.

NEWS IN BRIEF: Telewest Broadband poaches.(hires David Fleming from Walkers Snacks)(Brief Article)
March 6, 2003... Telewest Broadband has poached Walkers Snacks' customer strategy manager David Fleming as head of retail, to develop third-party relationships.

NEWS IN BRIEF: United Racecourses parts company.(with marketing director Ian Riley)(Brief Article)
March 6, 2003... United Racecourses, the owner of the Epsom, Sandown Park and Kempton Park venues, has parted company with its marketing director Ian Riley in a restructure that sees Starbucks UK regional general manager David Morris take over as managing...

NEWS IN BRIEF: GlaxoSmithKline signs as sponsor.(Wallace & Gromit's Childrens' Foundation)(Brief Article)
March 6, 2003... GlaxoSmithKline has signed up as principal corporate sponsor of Wallace & Gromit's Childrens' Foundation, a charity set up to benefit British hospitals and hospices. It launches on July 4 with a fundraising event called Wallace & Gromit's Wrong...

NEWS IN BRIEF: Food Brokers sets up healthcare.(Food Brokers Ltd., Chemist Brokers Healthcare)(Brief Article)
March 6, 2003... Food Brokers, Europe's biggest sales marketing and distribution specialist, has set up a healthcare division to capitalise on recent pharmaceutical deregulation. The division, Chemist Brokers Healthcare, has named former Fox's Confectionery...

NEWS IN BRIEF: Ladbrokes appoints Geoff Howe.(Ladbroke Group PLC, Geoff Howe Marketing Communications)(Brief Article)
March 6, 2003... Ladbrokes has appointed Geoff Howe Marketing Communications to develop a series of campaigns promoting its retail betting products. It has also signed an agreement with World Snooker to become the governing body's official betting partner for...

NEWS IN BRIEF: MXR launches web site.(digital radio consortium)(Brief Article)
March 6, 2003... MXR, the digital radio consortium, has launched a web site at www.getdabdigitalradio.co.uk, to provide information on regional digital stations as well as information about DAB products and retailers.

NEWS IN BRIEF: Edward de Bono hires Team Saatchi.(to publicise his upcoming book)(Brief Article)
March 6, 2003... Edward de Bono, the author and thinker has hired Team Saatchi to create a press campaign publicising his new book, Why so stupid? How the human race has never really learned to think, which has a cover price of pounds 150 and comes out on March...

NEWS IN BRIEF: Home secretary launches 'Immobilise'.(David Blunkett, industry initiative to prevent theft of mobile phones)(Brief Article)
March 6, 2003... Home secretary David Blunkett yesterday launched 'Immobilise', a mobile industry initiative designed to crack down on mobile phone theft, which has been led by retailers The Link and Carphone Warehouse. It is being supported by a pounds 2m...

MEDIA: FHM signs Real McCoy's for pub theme activity.(Brief Article)
March 6, 2003... Men's magazine FHM and The Real McCoy's crisps have joined forces in a six-figure sponsorship deal aimed at supporting McCoy's positioning as the number one crisp brand in pubs. The ten-month deal sees The Real McCoy's become the official...

MEDIA: Neff Ovens backs UK Food TV with six-figure tie-up.(Brief Article)
March 6, 2003... Neff Ovens is to make its sponsorship debut on multi-channel TV, by linking up with UK Food in a six-figure deal until the end of 2003. Neff will sponsor the daily Signature Chef's strand on UK Food which features programme series including...

MEDIA: Telegraph commits pounds 2.5m to outdoor.(The Daily Telegraph, outdoor advertising)(Brief Article)
March 6, 2003... The Daily Telegraph is to become one of the biggest outdoor advertisers in London and the South East with the launch of a pounds 2.5m campaign to support its relaunch. From the beginning of April the paper will launch an outdoor offensive...

MEDIA: Media choice/now - Sarah Heyworth; Group business director, Starcom Motive.(Periodical Review)
March 6, 2003... I must admit that Now isn't my read of choice, but I relished having an excuse to get to grips with the hottest gossip in the name of work. At the newsagent, I was struck by the plethora of celebrity titles by the till, all with screaming...

MEDIA BRIEF: Hollick fuels fears.(United Business Media chief executive Lord Hollick)(possible consolitation at Independent Television)(Brief Article)
March 6, 2003... United Business Media chief executive Lord Hollick has fuelled advertisers' fears over ITV consolidation by saying that the sales houses of Channel 4, BSkyB and Channel 5, in which UBM has a 35% stake, will have to consolidate if the Carlton/...

MEDIA BRIEF: AAI and billetts form alliance.(Agency Assessments International)(Brief Article)
March 6, 2003... Agency Assessments International (AAI) and billetts have formed a strategic alliance to enhance the service they offer to clients. The service will include helping advertisers identify new creative/media agency resources when needed, and...

MEDIA BRIEF: Virgin and BFBS to help troops.(Brief Article)
March 6, 2003... Virgin Radio and forces radio station BFBS have linked up to help British troops in the Gulf hear messages from families and friends in the UK. Each Saturday morning, Virgin Radio DJ Ben Jones will talk to family and friends of service...

MEDIA BRIEF: Ministry of Sound promote Rodol.(Brief Article)
March 6, 2003... Ministry of Sound, the entertainment music company, has promoted Mark Rodol to chief executive. Rodol, who was previously creative and marketing director, takes over from founder James Palumbo, who remains as chairman. He will take day-to-day...

MEDIA BRIEF: Period Living and Traditional Homes unveil new look.(Brief Article)
March 6, 2003... Period Living and Traditional Homes is to unveil a new look with the April issue, on sale today (March 6). The revamp includes a section called Open House, on shopping and book reviews, a Works in Progress section featuring different types of...

MEDIA BRIEF: Time to launch supplement.(style and design supplement)(Brief Article)
March 6, 2003... Time Magazine is launching a standalone Style & Design supplement available on newsstands from Monday, March 10. The issue features striking designs from playing cards to shoes, views on fashion's past from designer Valentino and actor Sarah...

MEDIA BRIEF: Future to launch Windows XP Answers.(Brief Article)
March 6, 2003... Future Publishing is to launch Windows XP Answers, an unofficial title complementing the Microsoft Windows XP operating system and providing tips aimed at advanced Windows users. The bi-monthly title will be published on February 27 priced...

MEDIA BRIEF: Scottish and Grampian TV offer service.(consumer response collection)(Brief Article)
March 6, 2003... Scottish and Grampian TV are offering Scottish advertisers a service claiming to provide detailed consumer response to ads in real time. The Magic Revenue Enhancer uses 60 members of a viewing audience, who give their response to specific...

DIRECT: Dunnhumby ARK pools brands' DM resources.(Dunnhumby Cinnamon syndicated direct mailing packs )(Brief Article)
March 6, 2003... Powergen, Royal Mail and Cheltenham & Gloucester are among brands that have signed up to a direct marketing concept designed to deliver highly targeted consumer audiences. The firms are participating in ARK, a bespoke range of syndicated...

DIRECT: Best Western picks HHM for pounds 3m task.(Brief Article)
March 6, 2003... Best Western, the UK's largest independent hotel network, has appointed HHM to work on its pounds 3m account in an effort to take on more established rivals such as Forte and Hilton. It has briefed HHM to create advertising aimed at...

DIRECT: Telewest backs Essential TV and phone package.(Brief Article)
March 6, 2003... Telewest Broadband has started a 750,000-strong mailing campaign to promote its 'Essential' digital TV and phone package. The campaign is the first by agency Rapier to promote the cable firm's digital TV offering, for which it has 1.76...

DIRECT: Direct choice/ms society - Keith Wintle, Art director, TDA.(Brief Article)
March 6, 2003... This national direct response press ad from the MS Society is one of the best charity campaigns I have seen. It features the intentionally unsettling scene of a young businesswoman who has collapsed on a station platform. In the foreground...

DIRECT BRIEF: T-Mobile consolidates business.(Brief Article)
March 6, 2003... T-Mobile is consolidating its pounds 10m direct marketing business. Claydon Heeley Jones Mason, hired two years ago as its consumer direct marketing agency and MSB&K, which holds its the business-to-business account will pitch against retained...

DIRECT BRIEF: Vision Express appoints Solution 2.(Brief Article)
March 6, 2003... Vision Express, the optical retailer, has appointed Solution 2 to handle all its direct marketing activity after a five-way pitch against incumbent Dialogue, Draft Worldwide, JDA and Iceberg.

DIRECT BRIEF: RSPB urges members to protest.(Royal Society for the Protection of Birds)(Brief Article)
March 6, 2003... The Royal Society for the Protection of Birds is urging more than 500,000 of its members to protest against proposals to build a major airport at Cliffe in Kent. The appeal, developed by Whitewater, aims to raise funds and generate personal...

DIRECT BRIEF: Consumers receive twice as much.(direct mail public opinion research U.K.)(Brief Article)
March 6, 2003... Consumers believe they receive more than twice as much direct mail as they actually do, according to research by the Direct Mail Information Service. The study shows UK consumers believe they receive 4.7 items of direct mail each week. In...

DIRECT BRIEF: Partnership launches campaign.(South West of England promotion)(Brief Article)
March 6, 2003... The South West of England promotional partnership is launching a pounds 1m through-the-line campaign aimed at attracting both businesses and visitors to the seven-county region. The campaign, through RH Advertising, sees the South West Regional...

DIRECT BRIEF: Department of Health invites proposals.(on patient information service)(Brief Article)
March 6, 2003... The Department of Health will invite proposals to develop and run a public and patient information service, NHS Direct Digital TV, across all digital TV platforms in England following the completion of a series of pilots. The service could...

DIRECT BRIEF: DMA appoints Strover.(Ian Strover appointed Direct Marketing Association)(Brief Article)
March 6, 2003... The Direct Marketing Association (DMA) has appointed Ian Strover as regional manager for the North. He will be responsible for the promotion of the direct marketing industry in the region and fulfilling the needs of 180 DMA North members.

DIRECT BRIEF: Petplan Equine hands 141 account.(marketing)(Brief Article)
March 6, 2003... Petplan Equine, the horse insurance brand owned by Allianz Cornhill, has handed its through-the-line account to 141. The agency will implement an acquisition programme via direct marketing and press advertising, as well developing a positioning...

DIRECT BRIEF: Carlsberg builds on sponsorship.(Football Association Cup U.K.)(Brief Article)
March 6, 2003... Carlsberg is building on its sponsorship of the FA Cup with a promotional campaign through Billington Cartmell. It includes a competition that will tour Asda stores inviting consumers to beat a virtual goalkeeper in an on-screen penalty...