Marketing articles from March 2002

Marketing archives from March 2002

Budweiser close to netting World Cup deal with ITV.(Brief Article)
March 7, 2002... Budweiser's s inimitable advertising style could become a key part of ITV's World Cup coverage as the brand closes in on a [pounds sterling]3.5m deal to sponsor ITV1's coverage of the tournament. Budweiser is understood to have edged ahead...

British Gas to adopt 'home' strategy.(Brief Article)
March 7, 2002... British Gas is to put its entire marketing budget, estimated to be in excess of [pounds sterling]20m, behind a new creative approach that positions it as a home management brand. The decision will see its existing strategy - whereby...

Vodafone shapes shops for 3G push.(Brief Article)
March 7, 2002... Vodafone is developing a new concept of mobile phone shop that it believes can give it the edge in selling the next generation of wireless technology. The world's biggest mobile phone company has briefed a number of retail design...

Beckhams to go head-to-head in snacks ad drive.(Brief Article)
March 7, 2002... David and Victoria Beckham are primed to battle it out in a UK 'snack war' ahead of the 2002 World Cup as the England captain prepares to sign a deal promoting Golden Wonder's range of snack products. Golden Wonder has approached the...

Amazon director leaves after first operating profits.(Brief Article)
March 7, 2002... Amazon.com's European marketing director Tom Allchurch has left the world's biggest online brand, just weeks after it reported its first quarterly profits. Allchurch left the company last month and is understood not to have had a job to go...

Alzheimer's body hits out at Jaffa Cakes ads.(McVitie's socially irresponsible)(Brief Article)
March 7, 2002... An Alzheimer's charity has attacked the latest ads for McVitie's Jaffa Cakes, claiming they are "socially irresponsible". The ads, through Publicis, feature an old woman eating a packet of Jaffa Cakes while her husband repeatedly asks...

Nationwide has outmanoeuvred AXA. (Stop Press).(Football Association's financial partner)(Brief Article)
March 7, 2002... Nationwide has outmanoeuvred AXA in the race to become the Football Association's sole financial partner in a deal worth up to [pounds sterling]35m over four years. The FA will unveil Nationwide along with Coca-Cola, Nike, McDonald's and...

The Advertising Standards Authority. (Stop Press).(Brief Article)
March 7, 2002... The Advertising Standards Authority has rejected complaints by Ryanair about rival Go's advertising. Go's 'trick or treat' ads claimed Ryanair's ads misled consumers about the exact destinations the airline flies to. However, the ASA agreed...

United Business Media has said it has no plans. (Stop Press).(Brief Article)(Statistical Data Included)
March 7, 2002... United Business Media has said it has no plans to sell its stake in Channel 5. In 2001 the company plunged to a loss of [pounds sterling]568m after writing down the value of its business magazine division. In 2002, it hit a pre-tax profit of...

Cabal Communications is trialling. (Stop Press).(Brief Article)
March 7, 2002... Cabal Communications is trialling an interiors magazine called The Real Makeover Magazine. A one-off edition will be published on March 14, priced at [pounds sterling]2.50. It will be edited by Sarah Bravo.

The government is promoting its integrated. (Stop Press).(Brief Article)
March 7, 2002... The government is promoting its integrated transport information service traveline with an ad campaign created by Rainey Kelly Campbell Roalfe/Y&R. The TV and press campaign, which breaks next week, introduces a female cartoon character.

NTL's ex-chief marketing officer Mike Hounsell. (Stop Press).(American Express)(Brief Article)
March 7, 2002... NTL's ex-chief marketing officer Mike Hounsell has joined American Express as interim marketing director at its online share-dealing spin-off Sharepeople. Hounsell, who is seeking a permanent marketing director role, is in the process of hiring...

Paul Simons has resigned from his position. (Stop Press).(Brief Article)
March 7, 2002... Paul Simons has resigned from his position of chief executive officer at Ogilvy & Mather following disagreements with senior directors about the future direction of the agency. His resignation follows hot on the heels of O&M's loss of the...

Off-licence group First Quench. (Stop Press).(Brief Article)
March 7, 2002... Off-licence group First Quench is to double its marketing spend to [pounds sterling]15m, and is working with The Haystack Group on a review of its agency requirements.

The NSPCC is to become the first charity. (Stop Press).(National Society to Prevention Cruelty to Children, United Kingdom)(Brief Article)
March 7, 2002... The NSPCC is to become the first charity to broadcast an interactive TV ad on ITV Digital with an emotive commercial based on its current campaign (Marketing, February 28). The ad was produced by Canton Active in conjunction with Saatchi &...

Motorola is launching a brand ad campaign. (Stop Press).(Brief Article)
March 7, 2002... Motorola is launching a brand ad campaign based on the phrase 'Moto', which it is attaching to all ads in a bid to target the youth market. It also claims to be launching the world's first phone where the casing rotates -- instead of...

Argos has hired FutureBrand to develop. (Stop Press).(Brief Article)
March 7, 2002... Argos has hired FutureBrand to develop the brand identity for its home furnishings range. The work will begin with the launch of a spring/summer catalogue.

The Equal Opportunities Commission. (Stop Press).(Brief Article)
March 7, 2002... The Equal Opportunities Commission has hired BDH\TB WA to handle an advertising campaign promoting women's and disabled people's rights in the workplace.

Lee Cooper, the jeans brand. (Stop Press).(Matalan PLC, Initiative Media)(Brief Article)
March 7, 2002... Lee Cooper, the jeans brand owned by Matalan, has appointed Initiative Media to handle its [pounds sterling]1m media planning and buying account.

A consortium of the UK's biggest charities. (Stop Press).(Brief Article)
March 7, 2002... A consortium of the UK's biggest charities, including Oxfam, the NSPCC and the British Red Cross, has appointed Target Direct to handle a [pounds sterling]2m campaign to encourage more people to leave money to charity in their wills.

Total, the UK arm of oil giant Total Fina Elf. (Stop Press).(Brief Article)
March 7, 2002... Total, the UK arm of oil giant Total Fina Elf, airs its first national ad campaign on March 11 under the strapline 'You know where to turn'. Creative is by Miles Calcraft Briginshaw Duffy.

Sony Ericsson has unveiled a raft of handsets. (Stop Press).(Brief Article)
March 7, 2002... Sony Ericsson has unveiled a raft of handsets that will carry the brand. It has struck a deal with the rest of the Sony Group to carry pictures and music.

NTL has announced it is to launch. (Stop Press).(Brief Article)
March 7, 2002... NTL has announced it is to launch a one-megabit broadband service for residential customers, available from March 11 for [pounds sterling]49.99 a month.

Lord adds 'lifeline' to draft tobacco Bill.(Brief Article)
March 7, 2002... Tobacco manufacturers, facing the threat of a worldwide ban on promoting their brands, could be granted a reprieve in the UK by being allowed to advertise new 'less harmful' cigarettes. Lord Monson made the proposal during last Friday's...

More Than shifts [pounds sterling]20m 'Lucky' ads.(Royal & Sun Alliance)(Brief Article)
March 7, 2002... More Th>n, the direct insurance brand owned by Royal & Sun Alliance, has switched its [pounds sterling]20m advertising from Ogilvy & Mather to Camp Chipper-field Hill Murray (CCHM),an appointment that could spell the end of the brand's Lucky...

WDB marketing director to quit.(John Steel, Wolverhampton and Dudley Breweries)(Brief Article)
March 7, 2002... Wolverhampton & Dudley Breweries (WDB) marketing director John Steel has resigned from the company without a job to go to. A spokesman for WDB said the split was amicable and came about because Steel wanted a change of direction after...

Sky reviews mag contract in bid to increase revenue.(Sky Customer Magazine)(Brief Article)
March 7, 2002... Sky has called a competitive pitch for the contract to overhaul the UK's biggest customer publication, the Sky Customer Magazine (SCM). The review forms part of Sky's strategy to boost revenues and encourage viewers to use its interactive...

Project Mountain selects WCRS for launch ads work.(customer loyalty programme)(Brief Article)
March 7, 2002... PROJECT MOUNTAIN, the loyalty scheme being developed by the Air Miles founder Keith Mills, has appointed WCRS to handle its launch advertising campaign. The programme, which will rival British Airways-owned Air Miles when it launches later...

ISBA and IPA clash over political ads.(Incorporated Society of British Advertisers)(Institute of Practitioners in Advertising)(Brief Article)
March 7, 2002... The Incorporated Society of British Advertisers (ISBA) is at loggerheads with the Institute of Practitioners in Advertising over the IPA's call for commercial-style ads to replace party political broadcasts (PPBs). ISBA believes that such...

Create under threat as bosses quit LloydsTSB.(two executives leave firm)(Brief Article)
March 7, 2002... Two top executives at LloydsTSB wealth management brand Create have quit suddenly, as Lloyds considers the future of the fledgling brand. Managing director Richard Charnock left the company last week, while marketing director Paul Draycott...

Nintendo is poised to unveil a[pounds sterling]61m assault for GameCube.(Brief Article)
March 7, 2002... [ILLUSTRATION OMITTED] Caption: Nintendo is poised to unveil a[pounds sterling]61m assault for GameCube, which launches on May 3. It revolves around seven TV executions that aim to show the blurred line between reality and the escapist...

WH Smith selects B&Q marketer for customer drive.(Nigel Leahy)(Brief Article)
March 7, 2002... WH SMITH has poached B&Q marketer Nigel Leahy to spearhead the marketing of its 535 high-street stores. Leahy, currently marketing controller at B&Q, joins WH Smith next month in the newly created post of marketing unit director. ...

FT Group moves marketer to new international role.(Gordon Willoughby)(Brief Article)
March 7, 2002... The FT GROUP has promoted Financial Times UK sales and marketing director Gordon Willoughby to the new global role of director of marketing and content sales for FT Publishing Businesses. The move is part of managing director Olivier...

Nutricia appoints DFGW to handle [pounds sterling]1m ad account.(Brief Article)
March 7, 2002... Nutricia, the baby food manufacturer that owns the Cow & Gate brand, has appointed DFGW to its [pounds sterling]1m advertising account. Nutricia is believed to be planning a number of baby food launches this year into a sector which has...

Elizabeth Arden picks marketing chief from LVMH.(Aude Appolinaire)(Brief Article)
March 7, 2002... Elizabeth Arden has hired LVMH marketer Aude Appolinaire as its UK marketing director. Appolinaire joined the cosmetics firm, owned by French Fragrance International, last month with a remit to oversee the brand's development as it gears...

Ex-Goldfish man departs Amex in UK restructuring.(Grant Miller)(Brief Article)
March 7, 2002... American Express has parted company with one of its top marketers as part of a restructure within the credit card giant's UK operations. Grant Miller, former launch marketing director on Goldfish, had been with the company for nearly 18...

Diageo plans event booking service.(Brief Article)
March 7, 2002... Diageo is planning to launch a restaurant and event booking service as part of its strategy of providing a total entertainment service to consumers. The service is still in research, but it is expected to be an expansion of an internal...

Barclays creates retail portfolio role in revamp.(Richard Harvey hired as marketing director)(Brief Article)
March 7, 2002... Barclays has appointed Richard Harvey as marketing director of its new personal financial services division. The appointment is part of a wider restructuring of marketing, led by group marketing director Simon Gulliford. The restructuring...

Kenco Rappor is continuing its 'Be Real' campaign through J Walter Thompson with a new round of ads.(Brief Article)
March 7, 2002... [ILLUSTRATION OMITTED] Caption: Kenco Rappor is continuing its 'Be Real' campaign through J Walter Thompson with a new round of ads, which breaks on March 10. Two executions will run on television and in cinemas. In 'Light breather' a...

BTopenworld to introduce debut betting channel.(television gambling stations)(Brief Article)
March 7, 2002... BT is to make its first foray into the gambling market with a betting channel on ISP and portal BTopenworld. The launch is part of BT's strategy to extract more value from its internet subscribers. The BTopenworld betting channel will...

Camelot to offer Cash for Life with new scratchcard.
March 7, 2002... Camelot will this week introduce a scratchcard game offering winners a top prize of [pounds sterling]2000 per month for the rest of their lives. The Cash for Life game, which begins on Saturday March 9, is the lottery operator's biggest...

ScotCo marketer exits for top Irish post at Bulmers.(Maurice Breen )(Brief Article)
March 7, 2002... Scottish Courage brand chief Maurice Breen has resigned to join Bulmers' Irish operation as its top marketer. Breen left Scottish Courage last week and will not be replaced as brand director for special projects. He joins Bulmers next month...

TUI UK calls ad pitch as brands pool marketing.(travel industry)(Brief Article)
March 7, 2002... TUI UK has merged the marketing departments for its Thomson and Lunn Poly brands and called an agency pitch for the combined [pounds sterling]15m advertising budget. The restructure and advertising rethink are part of a wholesale review of...

LloydsTSB to revamp insurance brand.(Insure Direct brand)(Brief Article)
March 7, 2002... LloydsTSB is to overhaul its insurance offering and phase out its Insure Direct brand as it seeks to attract more customers. The company is planning to unveil LloydsTSB Insurance, along with its corresponding web site, insurance.co.uk, on...

KP has repackaged its Hula Hoops XL sub-brand a year after its launch.(Brief Article)
March 7, 2002... [ILLUSTRATION OMITTED] Caption: KP has repackaged its Hula Hoops XL sub-brand a year after its launch, to better reflect its slightly older target market. The new packs, created by jones knowles ritchie, will be on shop shelves from this...

Half of UK youth strut their stuff every weekend.(nightclub statistics)(Brief Article)(Statistical Data Included)
March 7, 2002... Nearly half of all 16- to 24-year-olds go clubbing every weekend or more, and a further 34% in that age group go about once a month, according to this week's Marketing survey by Taylor Nelson Sofres. Nightclub attendance trails off...

Guinness has slashed its marketing budget for St Patrick's Day by more than 50%. (Briefs).(Brief Article)
March 7, 2002... Guinness has slashed its marketing budget for St Patrick's Day by more than 50%, with no specific TV advertising planned around the day, which this year falls on a Sunday. While the brand will continue to air its 'Free in' spot in the run-up to...

Goldfish marketing director Charlie Herbert. (Briefs).(Brief Article)
March 7, 2002... Goldfish marketing director Charlie Herbert has appointed Carol Lane to the position of head of business development as part of a wider restructure of marketing (Marketing, February 28). Lane's role is central in aggressively repositioning the...

Kettle Foods. (Briefs).(Keith Stevens hired as marketing director)(Brief Article)
March 7, 2002... Kettle Foods has appointed Keith Stevens as its first marketing director. He joins from Polaroid where he was European marketing director and export general manager. Prior to that he spent 11 years at Mars in various marketing roles.

BSkyB has negotiated a 10% drop in the rates it pays Flextech and UKTV to broadcast 13 of the companies' channels. (Briefs).(Brief Article)
March 7, 2002... BSkyB has negotiated a 10% drop in the rates it pays Flextech and UKTV to broadcast 13 of the companies' channels, including Bravo, Living and UK Gold. The deal comes as the cash-starved ITV Digital attempts to cut the rates it pays BSkyB to...

HarperCollins is claiming to become the first book publisher to use text messaging to market a series of book launches. (Briefs).(Brief Article)
March 7, 2002... HarperCollins is claiming to become the first book publisher to use text messaging to market a series of book launches. It has hired wireless marketing specialist Aerodeon to launch six titles about MaryKate and Ashley, the hugely successful...

Schwan's, the UK's leading frozen pizza company. (Briefs).(marketing team restructured)(Brief Article)
March 7, 2002... Schwan's, the UK's leading frozen pizza company which owns the Chicago Town and Freschetta brands, has restructured its marketing team ahead of European expansion. Ben Johnson has been appointed European marketing controller, Claire Brooks...

Teletext has launched an interactive ad campaign on Sky Active that takes viewers straight to Teletext Holidays. (Briefs).(Teletext Communications)(Brief Article)
March 7, 2002... Teletext has launched an interactive ad campaign on Sky Active that takes viewers straight to Teletext Holidays, where consumers can purchase holiday products. The campaign moves beyond the standard approach of taking viewers through to a...

Damova, the business telecoms company. (Briefs).(company contracts Mediaedge CIA, advertising agency)(Brief Article)
March 7, 2002... Damova, the business telecoms company, has awarded Mediaedge:CIA its [pounds sterling]5m global media planning and buying account as it prepares to air a widespread press and airport campaign through creative agency DNX Communications. The...

Triumph International. (Briefs).(company closes Myanmar operation)(Brief Article)
March 7, 2002... Triumph International, the underwear manufacturer, is to close its subsidiary in Burma. The company has had a factory there since 1997, but was attacked by human rights groups and anti-globalisation protesters in December last year for...

Royal Albert Hall. (Briefs).(theater contracts the Good Technology media agency)(Brief Article)
March 7, 2002... Royal Albert Hall has appointed new media agency Good Technology to overhaul its web site and e-commerce functionality as it attempts to drive more revenues online. Good Technology pitched against Foresight New Media and one other agency.

BBC Magazines. (Briefs).(Brief Article)
March 7, 2002... BBC Magazines is establishing a key customer group to work with advertising clients across its portfolio of titles. The team will work alongside existing sales teams for individual titles and groups of titles. It will be headed by advertisement...

BT Cellnet signs up as Air Miles phone partner.(Brief Article)
March 7, 2002... BT Cellnet is to become the third UK mobile phone network to partner with Air Miles in less than two years, after signing a deal with the British Airways-owned loyalty scheme. Under the agreement, Air Miles and BA Miles members who sign up...

Fcuk hires E3 Media for digital push.(French Connection hires digital creative agency)(Brief Article)
March 7, 2002... French Connection has picked digital creative agency E3 Media to build its first global brand site and handle its digital marketing activity ahead of an integrated advertising assault. The move will see frenchconnection.com relaunched in...

The Territorial Army returns to TV advertising after a two-year absence with a [pounds sterling]1.5m campaign to highlight the adventure and challenge of a stint with the reservists.(Brief Article)
March 7, 2002... [ILLUSTRATION OMITTED] Caption: The Territorial Army returns to TV advertising after a two-year absence with a [pounds sterling]1.5m campaign to highlight the adventure and challenge of a stint with the reservists. The campaign uses two...

Asserta selects Premium Media for brand drive.(Brief Article)
March 7, 2002... Asserta Home, the UK's leading property portal, has dropped OMD UK and moved its media account into property specialist Premium Media as it embarks on a fresh brand building campaign. The company, 80% backed by Aviva, the insurance group...

Abbey National. (Briefs).(Brief Article)
March 7, 2002... Abbey National is to run a bus rears campaign promoting its business banking to small-and medium-sized businesses. The campaign incorporates an SMS response mechanism, the first time a texting response campaign has run on buses. The ads are...

Airmiles' former commercial director Chris Simpson. (Briefs).(Brief Article)
March 7, 2002... Airmiles' former commercial director Chris Simpson has joined the internet rewards firm ipoints as managing director. Simpson, who was previously UK sales director at Beenz, replaces Aaron O'Sullivan who is returning to his native Australia.

The Incorporated Society of British Advertisers. (Briefs).(Brief Article)
March 7, 2002... The Incorporated Society of British Advertisers has warned advertisers to 'remain on their guard' following last week's news that Carlton and Granada had begun and then terminated discussions about a possible merger.

RTL, the Bertelsmann-controlled broadcaster is backing Channel 5. (Briefs).(Brief Article)
March 7, 2002... RTL, the Bertelsmann-controlled broadcaster is backing Channel 5, in which it has a majority stake, as its preferred route to expansion in the UK television market. The move is seen as a way of quelling speculation that the company is preparing...

FHM.com. (Briefs).(web TV channel)(Brief Article)
March 7, 2002... FHM.com has created a web TV channel through Telewest Broadband's high-speed internet service Blueyonder. The channel features more than 100 downloadable and streamed pieces of video content including celebrity photoshoots, interviews and film...

Financial services companies. (Briefs).(provide poor customer service Swallow Information Systems survey says)(Brief Article)
March 7, 2002... Financial services companies are 'behind the times' and provide poor customer service compared with other industries according to research by IBM and Swallow Information Systems research. The findings resulted from a survey of 50 financial...

ISBA director-general Malcolm Earnshaw. (Briefs).(joins committee to revise the Committee of Advertising Practice (CAP) Code)(Brief Article)
March 7, 2002... ISBA director-general Malcolm Earnshaw has joined a taskforce which is to revise the Committee of Advertising Practice (CAP) Code. The taskforce will report back in the autumn with suggested revisions.

CancerBACUP has appointed Mark Winkless to the new role of head of marketing and communications at the charity. (Briefs).(Brief Article)
March 7, 2002... CancerBACUP has appointed Mark Winkless to the new role of head of marketing and communications at the charity. His brief will be to review its corporate identity, managing web site development, promoting publications and increasing brand...

Munch Bunch. (Briefs).(to advertise on TV)(Brief Article)
March 7, 2002... Munch Bunch, the children's yoghurt and fromage frais brand, is to hit TV screens with its first national TV sponsorship campaign. Munch Bunch has struck the deal with Milkshake, Channel 5's preschool show. The sponsorship breaks on March 4.

Virgin Trains. (Briefs).(new advertising campaign)(Brief Article)
March 7, 2002... Virgin Trains is launching a digital campaign targeting students with the strapline, 'Get...more sex, grub, larger'. The campaign, which incorporates SMS, 3-mail, online advertising and a promotional mocrosite, promotes, a 50% reduction in...

Europcar International. (Briefs).(Shaken Not Stirred )(Brief Article)
March 7, 2002... Europcar International has appointed Shaken Not Stirred as its lead through-the-line global advertising agency following a pitch against Amsterdam-based Strawberry Frog. The agency's remit includes development of a repositioning campaign and...

The Lawn Tennis Association. (Briefs).(appoints Exposure for campaign)(Brief Article)
March 7, 2002... The Lawn Tennis Association has appointed lifestyle marketing agency Exposure to handle its 2002 Play Tennis initiative. The programme, which will run between May and July, will encourage youngsters to play tennis for free at more than 1000...

Leeds & Holbeck. (Briefs).(launches credit card; Morgan Stanley Dean Witter)(Brief Article)
March 7, 2002... Leeds & Holbeck building society has launched its first credit card. The card is issued by Morgan Stanley Dean Witter. Marketing for the product will flag up its cashback bonus feature and lack of annual fee.

Royal & Sun Alliance. (Briefs).(Brief Article)
March 7, 2002... More Th>n, the direct financial services arm of Royal & Sun Alliance, has launched the UK's biggest taxi advertising campaign on 785 cabs in 17 cities. The month-long campaign, through Taxi Media, uses the straplines 'We'll help your...

Time magazine is launching a fashion supplement. (Briefs).(Brief Article)
March 7, 2002... Time magazine is launching a fashion supplement. The Fashion Issue, a 40-page glossy A3 publication, made its debut at the spring fashion shows in Milan and Paris and will be available to Time subscribers and on newsstands across Europe from...

Trinity Mirror. (Briefs).(company to contract with the Telegraph Group)(Brief Article)
March 7, 2002... Trinity Mirror is in talks with Telegraph Group about forming a sales house to sell adspace for both companies. Provisionally called Apollo Sales, the shop will handle sales for the five Trinity Mirror national newspapers and The Daily...

The Radio Advertising Bureau. (Briefs).(Brief Article)
March 7, 2002... The Radio Advertising Bureau is to run a series of three ads called 'Documentaries' as part of its campaign to promote the effectiveness of radio advertising. The spots, created by Eardrum, are based on the People Like Us spoof radio and TV...

The National Magazine Company. (Briefs).(to produce maps of Switzerland)(Brief Article)
March 7, 2002... The National Magazine Company has teamed up with the Swiss Embassy to produce a guide to Switzerland, to appear as a supplement in Harpers and Queen, Esquire and Cosmopolitan. 'Swiss Passport' is part of a three-year programme instigated by the...

Virgin Radio. (Briefs).(Orange PLC)(Brief Article)
March 7, 2002... Virgin Radio has signed Orange Media to sponsor Virgin's traffic, travel and weather bulletins from March for the next six months. Orange will have more than 250 spots per week in a package designed to promote similar services on Orange's...

Muzik, IPCignite!'s dance music magazine. (Briefs).(Brief Article)
March 7, 2002... Muzik, IPC ignite!'s dance music magazine, is relaunching on March 13. The April issue features a covermounted CD which will appear on listening posts in Virgin shops to boost point-of-sale promotion. Muzik will also distribute 10,000 colour...

Living TV. (Briefs).(marketing campaign by 23 red)(Brief Article)
March 7, 2002... Living TV has prepared an integrated marketing campaign to promote the channel's fourth series of US series, Charmed. The campaign, by 23 red, is based on the theme 'Even more powerful' and includes TV ads, a spot on local commercial radio...

ITV1 has attracted 33% of peak time audiences in the year to date. (Briefs).(Brief Article)(Statistical Data Included)
March 7, 2002... ITV1 has attracted 33% of peak time audiences in the year to date, which it claims is on par with the autumn period last year and ahead of BBC One by almost six share points. ITV1's share of all-time audience is 25.3%, compared with BBC One's...

Translucis, the digital entertainment network. (Briefs).(Brief Article)
March 7, 2002... Translucis, the digital entertainment network, has signed a deal with Ibiza Media which will see Translucis sell space for screens in six of Ibiza's club venues and some of its bars including Mambo and Bar M. Advertisers will be able to have...