Marketing articles from June 2006, page 5

Marketing archives from June 2006

Branding: Grounded in Reality
June 14, 2006... Brand extensions that succeed begin in the same place: by asking what customers want, writes Robert Gray. If you own a strong brand, there is the perpetual temptation to stretch it into new product areas or even across categories. Look at the...

Helpline
June 14, 2006... Jemima Bokaie takes the hassle out of finding the right product or service - you ask the question, she'll provide the answer. CUSTOMER FOLLOW-UP Q: We have collected a big customer database through recent field-marketing activities and...

Careers: What's It Really like Inside - Mothercare
June 14, 2006... You have recently celebrated opening your 500th store and enjoyed 50% growth. How has the company changed over the past few years? Mothercare has become a global brand, renowned for providing not only high-quality products, but also...

Careers: Salary Snapshot - Best- and worst-paid sectors.(Table)(Brief article)
June 14, 2006... ALL MARKETERS Best-paid industries Salary (pounds) Mineral extraction 56,233 Oil/gas extraction/processing ...

Careers: Brand manager of the week - Belinda Stone, Senior brand manager, HBJ Wines & Spirits.(Interview)(Brief article)
June 14, 2006... If you weren't a brand manager, what would you be? A flying winemaker - making wine in the southern hemisphere in the winter and northern hemisphere in the summer. What advice would you give to someone starting their marketing career?...

Careers: Just the job - PR manager, Pout.(Pout (London, England)'s Anika Betz )(Brief article)
June 14, 2006... When Scarlett Johansson asks for Pout make-up, Anika Betz takes her call: she prepares the brand's celebrity gift packages, arranges photo shoots and relays make-up tips to beauty editors. Betz is involved in NPD, often leaving meetings...

Marketing Mix: We'll Call You - the Football Association
June 14, 2006... Mix is gripped by World Cup fever - and now we want to get more involved in the game. Can the FA help? FA Good morning, The Football Association. Mktg I'm really getting into the World Cup and want to get involved with women's football....

Marketing Mix: Pen Portrait - Mark Allatt, global brand director at Deloitte.(Brief article)
June 14, 2006... This small, spiky script darts across the page. At first glance it is dominated by simplifications, but closer examination reveals that this is only part of the story. This writer takes detail and accuracy for granted, but never loses...

Marketing Mix: Name that brand.
June 14, 2006... This biscuit, launched by George Weston Foods, is sold in a 48g individually wrapped pack. The product's traditional packaging featured a horse and cart logo and the line 'Britain's Biggest Biscuit Thrill'. However, the brand was sold to...

Schweppes awards relaunch business to Mother.(Coca-Cola gives adverstising contract to Mother)(Brief article)
June 7, 2006... Coca-Cola is relaunching Schweppes with its biggest investment in the brand to date, and has handed roster agency Mother the advertising brief. A multimillion-pound TV and cinema campaign, starting in August, will aim to make it the...

Masterfoods resurrects Mars corporate identity.(Masterfoods UK )(Brief article)
June 7, 2006... Masterfoods is to revert to the corporate name Mars because of ongoing confusion over the firm's identity. Masterfoods was formed in January 2002 by the merger of Mars Confectionery and Pedigree Masterfoods. The company operates as a...

Biennial World Cup 'unfeasible'.(doubling the frequency of world cup increases the risk for sponsorers)
June 7, 2006... Coca-Cola has claimed that proposals to double the frequency of the World Cup to every two years could represent a commercial risk by pricing most potential sponsors out of the market. Steve Cumming, Coca-Cola's UK head of sponsorship,...

London 2012 sponsor search hindered by clutter.(LOCOG)(Brief article)
June 7, 2006... LOCOG, the London 2012 Olympics organising committee, is being hampered in its attempts to communicate coherently with potential sponsors by the flurry of other organisations trying to sell 2012-related packages. Marketers at leading...

Arla retains CHI for pounds 7m Anchor in roster review.(Arla Foods )(Clemmow Hornby Inge )(Brief article)
June 7, 2006... Arla Foods has retained Clemmow Hornby Inge (CHI) to handle its pounds 7m Anchor butter business, following a pitch against DDB and Wieden & Kennedy. DDB is still pitching against Wieden & Kennedy for Arla's Lurpak account, which DDB has...

Caribbean airline appoints Cagney.(British West Indian Airlines)(advertising contract)(Brief article)
June 7, 2006... Caribbean carrier British West Indian Airlines (BWIA) has appointed Cagney, the holding company founded by former Ogilvy & Mather chief executive Paul Simons, to handle a project that will develop the airline's brand around the world. ...

Radox launches deodorant in UK.(Brief article)
June 7, 2006... Sara Lee-owned Radox is introducing its first deodorant in the UK market later this year, backed by a multimillion-pound promotional campaign. The deodorant is currently only available in Eastern European markets, where Sara Lee produces...

Danacol focuses on heart health.(promoting brand)(Brief article)
June 7, 2006... Danone is relaunching its Danacol probiotic yogurt drink brand in the UK by promoting it as a healthy heart drink. The relaunch will be supported by a marketing campaign starting in July. It comes as the brand, previously promoted...

New campaign: Skinny Cow.(low-fat ice-cream)(Brief article)
June 7, 2006... Low-fat ice-cream brand Skinny Cow is to run its first television advertising this summer in a pounds 1.5m campaign. Featuring a voiceover from Radio One presenter Sara Cox, it will attempt to build a humorous tone for the brand. The first...

FA to encourage fan participation.(Football Association )(Brief article)
June 7, 2006... The Football Association is launching its first national promotional activity, using the line 'Get Into Football'. The initiative will promote the FA's football development programme and its work to ensure that fans of all ages have an...

CSA hunts media planning agency.(Child Support Agency)(Brief article)
June 7, 2006... The COI is seeking a media agency to handle communications planning for the Child Support Agency (CSA), ahead of plans to change the organisation's role. The government intends to replace the CSA later this summer with a specialised body...

Enjoy England hands short-break task to Farm.(advertising contract)(Brief article)
June 7, 2006... Enjoy England, the division of VisitBritain responsible for persuading Britons to holiday at home, has appointed Farm to handle its advertising. The appointment concludes a three-way pitch between Farm, DLKW and St Luke's, handled by the...

Shell pours pounds 200m into global 'innovation' ads.(advertising contract to JWT)(Brief article)
June 7, 2006... Shell is launching a pounds 200m global ad campaign promoting itself as the sector's most innovative fuel producer. The activity, created by JWT, uses the tagline 'Made to move' and will include Shell's first TV ads since the petrol...

Unisys in review of pounds 5.7m media.(Unisys Corporation)(Brief article)
June 7, 2006... Unisys Corporation, the US software company, is reviewing its global media account, estimated to be worth pounds 5.7m. The company has invited several media networks to pitch for the business, which is currently handled by MediaCom. ...

Unilever slammed for 'healthy' Choices labelling.(Brief article)
June 7, 2006... Campaigning groups have slammed Unilever for introducing a food-labelling scheme that will not appear on its less healthy products. 'Choices' will see logos placed on 250 food and drink products that offer a 'healthier choice' and 'adhere...

King of Shaves set for TV debut.(advertising campaign)(Brief article)
June 7, 2006... King of Shaves is launching its first TV ad campaign this Friday (9 June), as it seeks to capitalise on the World Cup to boost market share. The activity, which features brand ambassador John Terry, shifts away from King of Shaves'...

Abbey denies accusation of exploiting squirrels.(animal abuse)(Brief article)
June 7, 2006... Abbey has come under fire for using performing squirrels in its TV ads promoting its Family ISA. Campaign group Animal Defenders International (ADI) has criticised the Banco Santander-owned bank for subjecting the squirrels to 'harsh'...

Pringles adds 'gourmet' line to counter sales dip.(Procter and Gamble )(Brief article)
June 7, 2006... Procter & Gamble is seeking a slice of the competitive premium-snack market with the launch of a Gourmet range this month. The move comes at a vital time for the Pringles brand, whose sales declined by 9% last year, according to TNS. ...

Ladbrokes plans to relaunch mag.(magazine Close Up designed by Aspect Media )(Brief article)
June 7, 2006... Ladbrokes is revamping its customer magazine Close Up as it seeks to retain customers in the face of competition from online gaming firms. The bookmaker has hired contract publisher Aspect Media to refresh the magazine, which has a 30,000...

New Look chief exits amid rejig.(Hash Ladha)(Brief article)
June 7, 2006... Fashion retailer New Look has parted company with its marketing director, Hash Ladha, following a management restructure. Ladha, who oversaw New Look's transformation into a major high-street chain, is one of five directors to leave. His...

Education body calls pitch for pounds 10m planning job.(Learning and Skills Council)(Brief article)
June 7, 2006... The Learning and Skills Council, the quango funded by the Department for Education and Skills to promote adult education and training in England, is holding a pitch for its pounds 10m communications planning business. The pitch is being...

Braun debuts battery-operated travel razor.(Brief article)
June 7, 2006... Procter & Gamble is tapping into double-digit growth in the battery-operated shaver market with the introduction of a pocket-sized version that men can use while travelling, or to touch up during the day. The Braun PocketGo, designed to...

Easynet seeks sports alliances.(sports sponsorship )(Brief article)
June 7, 2006... Broadband supplier Easynet is hunting a sports sponsorship agency as it seeks ties to boost awareness of its brand ahead of the London 2012 Olympics. The company, which was bought by BSkyB last October for pounds 211m, is a sponsor of...

Capri-Sun poised to introduce 100% Juice.(Brief article)
June 7, 2006... Coca-Cola is to launch a 100% Juice variant of Capri- Sun, targeting parents concerned with their children's diet. The drink, which will be introduced in August, will compete with rival PepsiCo's Tropicana Go fruit juice as the latest...

MotorSport Vision begins hunt for first boss.(Brief article)
June 7, 2006... MotorSport Vision, which runs a number of UK racing circuits, including Brands Hatch, is seeking its first head of marketing. The role will oversee all promotional activity, incorporating ticket sales, hospitality, retail driving...

News brief: Yell shortlists.
June 7, 2006... Yell is believed to have shortlisted Mother, United, VCCP and Wieden & Kennedy for its pounds 20m advertising account.

News brief: Ryder Cup deal.(with DHL Airways Inc.)(Brief article)
June 7, 2006... The Ryder Cup has signed a fresh sponsorship deal with global logistics firm DHL. The company will operate as a preferred delivery supplier to the event, which takes place at the K Club in Ireland in September.

News brief: Development Agency review.(Northwest Regional Development Agency's media buying and planning arrangements )(Brief article)
June 7, 2006... The Northwest Regional Development Agency is reviewing its media buying and planning arrangements. The three-year contract is worth about pounds 300,000 a year. The winning agency will be briefed to handle advertising, direct marketing and...

News brief: Active Sports reappointed.(International Federation of Association Football)(Brief article)
June 7, 2006... FIFA has reappointed Active Sports to manage its FIFA Interactive World Cup worldwide online video-game tournament. The four-year deal, which begins in January 2007, will see the sports marketing agency work alongside FIFA's commercial...

News brief: L'Oreal deal approved.(acquisition of The Body Shop )(Brief article)
June 7, 2006... L'Oreal's pounds 652m acquisition of The Body Shop has been approved by the European Commission. The EC concluded that the deal would add a complementary brand with a strong reputation for ethical beauty products to L'Oreal's wide-ranging...

News brief: Heinz promotion.
June 7, 2006... Heinz has promoted Suzanne Douglas, the top marketer in its Australian division, to the position of chief marketing officer in the UK.

News brief: Visit London appoints.(Deborah Hale )(Brief article)
June 7, 2006... Visit London has appointed former Red Cell global communications director Deborah Hale as its brand director. Hale will report to Visit London chief executive James Bidwell.

News brief: DaimlerChrysler director.(Peter Lambert )(Brief article)
June 7, 2006... DaimlerChrysler UK has named van sales and marketing director Peter Lambert as its managing director, with responsibility for sales and marketing for the Chrysler, Jeep and Dodge brands.

Food industry works on kids' ad solution.(Brief article)
June 7, 2006... Food companies, agencies and commercial broadcasters are readying an alternative solution to curtailing advertising food and drink to children ahead of Ofcom's impending deadline. Key players are in the process of thrashing out a workable...

Ethical insurer to promote website.(UIA's websites's advertising by Draft London)(Brief article)
June 7, 2006... Mutual-insurance company UIA is mounting a digital advertising campaign later this summer to back the launch of a website that will promote its ethical products. Created by Draft London, the campaign and website aim to unify UIA's...

Hilton replaces paper brochure in net focus.(Hilton International)(Brief article)
June 7, 2006... Hilton International is implementing a major shift toward online marketing with the axing of its worldwide directory and its replacement with a personalised e-brochure. The online brochure lets customers search for a hotel based on their...

New campaign: Budweiser.(Budweiser Budvar Brewery's 2006 FIFA World Cup sponsorship )(Brief article)
June 7, 2006... Budweiser is introducing two fictional US sports presenters, Brad and Hal, for its 2006 FIFA World Cup sponsorship idents during ITV's World Cup coverage. The idents feature its 'You do the football, we'll do the beer' tagline, and see the...

This week: Marketing news from the national press.(Carphone Warehouse's TalkTalk )
June 7, 2006... Carphone Warehouse is struggling to connect users to its TalkTalk free broadband offer. Thousands of customers will not be connected until August at the earliest - The Independent on Sunday Morrisons' hunt for a chief executive should end...

Media news: UK Film Council hires Sledge for pounds 3m task.(Brief article)
June 7, 2006... The UK Film Council has handed a pounds 3m three-year brief to brand experience agency Sledge to persuade audiences to watch a more diverse range of films at the cinema. The UK Audience Development Scheme will be funded by National...

Media news: LG develops 3-D handset poster.(outdoor campaign by JCDecaux and Starcom UK)(Brief article)
June 7, 2006... LG is backing the launch of its Chocolate mobile handset with an outdoor campaign featuring a three-dimensional, dynamic replica of the phone. Situated on six 48-sheet billboards, the posters feature a 1.2m-high phone with a face that...

Media news: Five to add first digital channels.(Five US and Five Life for United States from Channel Five Holdings Ltd. )(Brief article)
June 7, 2006... Five is attempting to secure a foothold in digital households with the launch of two digital channels, Five US and Five Life, this autumn. Five Life will show extended coverage of Five's pre-school childrens' shows, such as those from its...

Media news: Media choice - Spear's Wealth Management Survey.(Brief article)
June 7, 2006... The media has recently introduced us to new social elite known as the super-rich. And I must stress that when I say super-rich, we are not talking Premier League footballers' money. We are talking I own a Premier League club money. As...

Media news brief: World Cup coverage.(designed by Red Bee Media)(Brief article)
June 7, 2006... The BBC will feature Ronaldinho, Thierry Henry and Steven Gerrard in the title sequence of its World Cup coverage. The film has been created by Red Bee Media, and will break with the opening World Cup match on 9 June on BBC One.

Media news brief: Opie quits Flextech.(Lisa Opie)(Flextech Television Ltd.)(Brief article)
June 7, 2006... Flextech managing director Lisa Opie has quit after 13 years with the company. Flextech, which runs channels including Living TV and Trouble, has begun to recruit a replacement.

Media news brief: Wallpaper deal.(Wallpaper City Guides)(Brief article)
June 7, 2006... Wallpaper, the design magazine, has signed a deal with book publisher Phaidon Press to launch a series of global travel guides. Wallpaper City Guides will cover destinations including Barcelona, London, Sydney and Buenos Aires.

Media news brief: Future deal.(Future with Evening Standard)(Brief article)
June 7, 2006... Future has signed a deal with the Evening Standard to give away 100,000 of its parenting title Junior with newspapers sold at mainline and Underground train stations. The specially created issue will be distributed on 9 June.

Media news brief: Luxury appointed.(Guard's Polo Club's yearbook)(Luxury Publishing )(Brief article)
June 7, 2006... Guard's Polo Club has appointed Luxury Publishing to create its yearbook from 2007, and develop a lifestyle publication. Luxury already publishes titles such as Harrods Estates, Quintessentially and Cartier International Polo.

Media news brief: Chrysalis director.(Chrysalis Radio Group)(Brief article)
June 7, 2006... Chrysalis Radio has named Anita Wright station director of Chrysalis Radio Birmingham, with responsibility for 100.7 Heart FM and Galaxy 102.2. It has also promoted Chris Jones to station director of Chrysalis Radio Nottingham.

Media news brief: Outdoor ban lobby.(taxi advertising banned)(Brief article)
June 7, 2006... The Outdoor Advertising Association has successfully lobbied against a ban on taxi advertising in Edinburgh after a campaign run by AS Biss. It had been suggested that taxis would not be easily recognisable if they carried advertising.

Media news brief: Trinity Mirror deal.(with DatingDirect.com)(Brief article)
June 7, 2006... Trinity Mirror has signed a deal with DatingDirect.com to supply its dating services across the online editions of newspapers including the Daily Mirror and The People.

Branding news: Arsenal FC uncovers stadium branding.(Arsenal Football Club )(Brief article)
June 7, 2006... Arsenal FC has unveiled the branding for its new football ground, Emirates Stadium, created by marketing agency Red Central. The football club has decided to create a standalone brand for its new home after researching the promotion of...

Branding news: Bonne Maman to add fruit jellies.(Brief article)
June 7, 2006... Bonne Maman, the French jam brand, has expanded into the confectionery category with a range of fruit jellies called Pates de Fruits. Packaging, created in-house, draws on Bonne Maman's distinctive jam-jar design, with a red...

Branding news: Fish4 repositions with logo revamp.(The One Off will do the advertising)(Brief article)
June 7, 2006... Fish4, the online homes, jobs and cars classified service, is overhauling its brand and redesigning its logo to increase awareness of its brand. Fish4 group marketing director Sean Mahon said the aim of the exercise was to position the...

Branding news: Design choice - Dualit digital radio.(Brief article)
June 7, 2006... Crumbs! Dualit, the maker of swanky retro toasters found in hand-built kitchens across the land, has brought out the perfect accompaniment: a digital kitchen radio. Now the nation's middle classes can munch along to the travails of...

Branding news brief: E&J wine release.(E and J Gallo Winery)(Brief article)
June 7, 2006... E&J Gallo Winery has released four-packs of its Sierra Valley Californian red and white wines, with packaging designed by Davison Williams. The packs are being launched in time for the World Cup.

Branding news brief: Tower Hamlets campaign.(London Borough of Tower Hamlets )(Brief article)
June 7, 2006... London Borough of Tower Hamlets has launched a campaign to encourage more recycling, branded 'It's so easy'. Created by design agency Ingenious, the work draws on the pink bags used to recycle in the borough.

Branding news brief: DLKW design.(History of Advertising Trust )(Brief article)
June 7, 2006... The History of Advertising Trust has been given a new look by the design team at DLKW. The logo plays on the HAT acronym, featuring a Trilby on a yellow background. It will be used on its website and on all business materials.

Branding news brief: Tennent's Versa.
June 7, 2006... Tennent's has launched a super-chilled, continental-style lager called Versa. Aimed at over-25s, the silver Versa logo has been created by Glasgow design agency Stand.

Branding news brief: Canon Collins relaunch.(Canon Collins Trust)(Snog The Agency and Skim devise identity)(Brief article)
June 7, 2006... Canon Collins Trust, the southern African education charity, has relaunched with a new brand. The identity was devised by branding shop Snog The Agency and design agency Skim.

Branding news brief: Sidekick extended.
June 7, 2006... Halewood is extending its Sidekick alcohol brand with two variants, Toffee Caramel and Cookies and Cream. Packaging for the products was created in-house.

Branding news brief: Green Room hired.(Green Room Retail)(Miniblue H5 Bluetooth headset packaging)(Brief article)
June 7, 2006... Motorola has hired Green Room Retail to work on the launch of its Miniblue H5 Bluetooth headset. The agency has created limited-edition packaging and display materials for the product.

Branding news brief: Campbell Rowley images.(Bournemouth Tourism's visitor guide)(Brief article)
June 7, 2006... Bournemouth Tourism has commissioned design agency Campbell Rowley to produce a series of images of the area for use in its 2007 visitor guide. The aim is to give a fresh perspective on Bournemouth and highlight its attractions, including...

Direct news: Shopping.com eyes agency.(Brief article)
June 7, 2006... Shopping.com, the online price-comparison site, is in talks with UK agencies about its pan-European direct marketing ahead of the Christmas retail season. The appointment will be the first for the US company in the UK, as it looks to...

Direct news: NSPCC revamps family magazine.(Brief article)
June 7, 2006... NSPCC is relaunching its family-oriented customer magazine, Your Family, as a bi-monthly. Your Family has a quarterly distribution of 400,000, and will seek to maintain its circulation with an ABC audited figure from July, while...

Direct news: Direct choice - Barlow Lyde & Gilbert.(Brief article)
June 7, 2006... Why is it that all legal firms sound like advertising agencies? Or is it that all advertising agencies sound like legal firms? Either way, the two are inextricably linked, especially with the antics in some agencies leading to the odd...

Direct news brief: Ancestry.co.uk ad.(Brief article)
June 7, 2006... Ancestry.co.uk is launching a DRTV ad to increase traffic to its website. The 60-second ad, created by direct marketing agency Bright, is narrated by actor Tony Robinson, and explains how family trees can be traced.

Direct news brief: 'Everyone's a winner'.(Johnstone's Paint's promotion)(Brief article)
June 7, 2006... Johnstone's Paint is banking on FIFA World Cup fever with its 'Everyone's a winner'-themed promotion, created by Poulters. It promises customers a free pounds 1 William Hill bet with every pounds 40 purchase of Johnstone's Paint.

Direct news brief: Laura Ashley website.(Cocktail Marketing)(Brief article)
June 7, 2006... Laura Ashley is supporting the relaunch of its website with two affinity partnerships, brokered by Cocktail Marketing, offering short breaks in association with Visit Scotland and Orient Express' Royal Scotsman.

Direct news brief: Volkswagen campaign.(Proximity creates campaign)(Brief article)
June 7, 2006... Volkswagen is to promote the new Beetle and a special-edition Beetle Luna through a direct marketing campaign. Created by Proximity, it targets 90,000 women prospects aged 25-49, who are encouraged to visit a 'Beetle Art' microsite.

Direct news brief: Ipoints promotion.(Brief article)
June 7, 2006... Ipoints, the online coalition loyalty programme, is launching a promotion to win a widescreen TV. The company is emailing 600,000 members informing them that those who spend ipoints will be entered into a prize draw.

Direct news brief: Visit London drive.(Brief article)
June 7, 2006... Visit London is running an online 'Love Football/Hate Football' drive. Created by Maverick Media and Cake, it encourages football fans to visit London during the World Cup to watch the tournament.

Direct news brief: Virgin Radio campaign.
June 7, 2006... Virgin Radio is promoting its sponsorship of the British International Motor Show through an online campaign.

Retail news: Orange stores set to focus on broadband.(Brief article)
June 7, 2006... Orange is revamping its stores to cross-sell multiple services as part of owner France Telecom's rebrand under its moniker. France Telecom rebranded its Wanadoo broadband service last month, and is planning to make it a focal point in...

Retail news: Sainsbury's eyes instant feedback.( J Sainsbury PLC )(Brief article)
June 7, 2006... Sainsbury's has placed questionnaire computer pads at checkouts for customers to give instant feedback about the store. The resulting information will be used by individual store managers to improve any areas in which their store scored...

Retail news: Asda to extend Great Stuff line.(flb creates packaging)(Brief article)
June 7, 2006... Asda is extending its Great Stuff children's healthy eating range into non-food. The first such products will be a suncare line, which goes on sale this month. The retailer also plans to introduce a range of toiletries under the...