Marketing articles from July 2007

Marketing archives from July 2007

Motorola selects successor to Simon Thompson.(Brief article)
July 4, 2007... Motorola has appointed Andrew Morley as European marketing director, replacing Simon Thompson, who stepped down in March to join lastminute.com. Morley, a former BSkyB marketing director, will be tasked with helping Motorola challenge...

Nokia puts global work into Wieden & Kennedy.
July 4, 2007... Nokia has awarded its global advertising account, believed to be worth more than pounds 100m, to Wieden & Kennedy following a six-month review of its agency arrangements. The world's biggest mobile-phone manufacturer has handed W&K a brief...

Louis Vuitton in Cup quit threat.(Brief article)
July 4, 2007... Louis Vuitton has threatened to end its 24-year, multi-million-pound sponsorship of yachting's America's Cup should it be won by defending champion Alinghi. In an extraordinary outburst, Louis Vuitton spokesman Bruno Trouble claimed that...

Heinz named brand closest to consumers' hearts.(Survey)(Brief article)
July 4, 2007... Heinz is the brand most Britons would miss if they emigrated, according to research conducted by McCann Erickson. In a survey of more than 1000 consumers, intended to gauge the mood of the country at the start of Gordon Brown's premiership,...

Lloyds TSB hires agency boss to leverage 2012 tie.(Lloyds TSB Group PLC)(Sally Hancock)(Brief article)
July 4, 2007... Lloyds TSB has poached the chief executive of sports sponsorship consultancy RedMandarin to lead its sponsorship activities. Sally Hancock has been appointed to the new position of head of sponsorship to leverage the bank's pounds 80m...

Gambling ads to warn of addiction.(advertising)(Brief article)
July 4, 2007... Gambling operators will have to caution consumers against 'problem gambling' in their ads from September, when the 2005 Gambling Act will allow them to advertise on TV for the first time. The Gambling Commission has revealed it expects...

Toni&Guy enlists FST for Model.Me.(Fitzgerald Shurey & Tarbuck)(Brief article)
July 4, 2007... Toni&Guy has hired start-up publishing agency Fitzgerald Shurey & Tarbuck (FST) to support the launch of Model.Me, a haircare line created in partnership with celebrities Helena Christensen, Erin O'Connor and Jamelia. A joint venture...

MasterCard eyes Facebook debut.(MasterCard International Inc.)(Brief article)
July 4, 2007... MasterCard is to launch a branded presence on Facebook in an extension of its 'Priceless' brand campaign. MasterCard's digital agency, MRM Worldwide, is believed to be working on the launch of a branded Facebook group that will let...

New campaign: Typhoo.(Brief article)
July 4, 2007... Typhoo is launching a pounds 2.2m campaign to highlight the expertise that goes into every stage of the tea-making process and remind fans of the drink of the importance of a good-quality cuppa. The execution was filmed on an Indian tea...

Guinness assigns global digital brief to Tribal DDB.(Tribal DDB Worldwide)(Brief article)
July 4, 2007... Diageo has hired Tribal DDB to spearhead the global digital advertising strategy for Guinness following a competitive pitch. The agency has been handed a multimillion-pound brief spanning web development, online advertising and digital...

Eurostar in joint rail-travel push.(European train operators)(Brief article)
July 4, 2007... Eurostar has joined forces with six other European train operators to promote the benefits of high-speed rail travel and encourage people to travel between Western European cities by train. Eurostar's marketing will focus on the benefits of...

Yell looks to branch out into consumer guides.(Yell Group PLC)(Brief article)
July 4, 2007... Yell Group, owner of Yellow Pages, is attempting to shore up its revenue by entering the collaborative-marketing sector. This August it plans to pilot a consumer magazine-style car insurance guide, which it will door-drop to about 1.5m...

ISBA calls for clear obesity plan from new cabinet.(Incorporated Society of British Advertisers)(Brief article)
July 4, 2007... The Incorporated Society of British Advertisers (ISBA) has called on the new cabinet to take a more co-ordinated approach than the previous administration to the obesity crisis. Ian Twinn, the trade body's director of public affairs, argued...

Legal & General overhauls roster.(Legal and General Group PLC)(Brief article)
July 4, 2007... Insurance brand Legal & General has concluded its UK marketing review with the addition of Crayon, Teamspirit, Pepper and Omobono to its roster. They join incumbent lead creative agency WWAV Rapp Collins and Rhythmm following an...

Sharp in search for UK agency.(Sharp Electronics (U.K.) Ltd.)(Brief article)
July 4, 2007... Sharp is hunting a full-service agency to handle its UK business. It is understood that the electrical-goods manufacturer has embarked on talks about the business with a number of undisclosed advertising and direct marketing agencies. ...

Waitrose invests in eco-friendly milk packaging.(Brief article)
July 4, 2007... Waitrose is to start selling milk in bags to reduce the impact of waste from milk cartons and plastic containers on the environment. It is offering skimmed, semi-skimmed and whole Calon Wen milk in film eco-paks, which it claims use 75%...

Kuoni realigns products to boost specialist trips.(Kuoni Travel Holding Ltd.)(Brief article)
July 4, 2007... Luxury-holiday operator Kuoni has divided its brands into three divisions to capitalise on the boom in specialist holidays. The three key divisions - style, smart and destination - are headed by Reto Wilhelm, Stefan Leser and Rolf Schafroth...

Shell hands mag task to Redwood.(Shell U.K. Ltd.)(Brief article)
July 4, 2007... Shell has appointed Redwood to publish V-ZINE, a quarterly magazine that will be sent to members of Shell's V-Power Club. The oil company will use V-ZINE to reinforce the loyalty of regular buyers of Shell's V-Power fuel, typically used for...

Yahoo! launches online drive to court advertisers.(Lean Mean Fighting Machine)(Brief article)
July 4, 2007... Yahoo! is to run a series of online ad campaigns showcasing the commercial opportunities available to brands on its websites. The internet firm has appointed Lean Mean Fighting Machine to develop a digital strategy to help it compete more...

Standard moves work to McCann.(Evening Standard)(McCann-Erickson Inc.)(Brief article)
July 4, 2007... Associated Newspapers has handed the Evening Standard ad account to McCann Erickson after a five-way pitch. The business moves from The Law Firm, which had held the business since November. The agency will continue to handle the Daily...

Credit card firms slam OFT review.(office of fair trading)(Brief article)
July 4, 2007... Credit-card companies have slated an Office of Fair Trading (OFT) consultation launched last week to look at ways the industry can help consumers compare cards. The OFT initiated a six-month 'programme of work' last week in response to a...

Microsoft broadens appeal of Xbox 360.(Brief article)
July 4, 2007... Microsoft is to emulate rival Nintendo's strategy by targeting a wider demographic for its Xbox 360 console. Nintendo, which says its target is gamers from the age of 'five to 95', has enjoyed success with the launches of its...

Visa seals World Cup sponsorship.(FIFA World Cups)(Brief article)
July 4, 2007... Visa has confirmed that it is to be the global sponsor of the 2010 and 2014 FIFA World Cups. The deal follows FIFA's dollars 90m (pounds 45m) payout to settle its legal dispute with incumbent sponsor MasterCard, which claimed it should...

News brief: Multiyork parts company with agency.(Ware Anthony Rust)(Brief article)
July 4, 2007... Multiyork, the furniture maker, has parted company with Ware Anthony Rust after 10 years. The agency was responsible for taking the brand onto TV and launching its e-commerce site

News brief: Honda introduces streaming video in revamp.
July 4, 2007... Honda has introduced streaming video in a revamp of its website at HondaRacingF1.com. It will feature behind-the-scenes footage of the Honda Racing F1 team

News brief: Waitrose redesigns website.(Website overview)
July 4, 2007... Waitrose has redesigned its website, Waitrose.com, to turn it into a community site. The site, designed by twentysix London, features forums, recipes and video demonstrations

News brief: Church & Dwight invests pounds 1m in campaign.(Church & Dwight Company Inc.)(Brief article)
July 4, 2007... Church & Dwight is investing pounds 1m in a summer campaign to promote its Nair three-minute sensitive-gel hair-removing cream and FemFresh intimate feminine-hygiene brand. The ads, aimed at young women, break on 4 July

News brief: HSBC to offer 'green' options on current accounts.(HSBC Bank PLC)(Brief article)
July 4, 2007... HSBC is addressing increased concerns about the environment by becoming the first UK bank to offer 'green' options on all its current accounts. Customers who choose to go green will not receive a monthly paper statement, cheque books, paying-in...

News brief: Bernard Matthews to put details of origin on all labels.(Brief article)
July 4, 2007... Bernard Matthews, the turkey giant hit by a bird flu incident earlier this year, is to label all its products with details of origin to allay consumer concerns

News brief: Walkers invests in promotion campaign.(Walkers Snack Foods Ltd.)(Brief article)
July 4, 2007... Walkers is investing pounds 7.5m in a campaign to promote its decision to end imports and manufacture its crisps solely from UK potatoes. The campaign, which features Gary Lineker, breaks in August, and taps into consumer interest in sourcing...

News brief: Harvey's to replace Cadbury as Corrie sponsor.(itv.com)(Brief article)
July 4, 2007... Harvey's, the furniture retailer, is to replace Cadbury as sponsor of ITV flagship show Coronation Street. The two-year deal includes bumpers on ITV1 and ITV2 and activity across interactive, mobile, the broadband section on itv.com and off-air...

People moves: Spin Vox.(appointment of James Scroggs)(Brief article)
July 4, 2007... James Scroggs, the former vice-president of marketing at MTV Networks UK & Ireland, has joined voice-recognition company Spin Vox as vice-president of consumer business. The appointment comes as SpinVox, which launched the world's first...

People moves: The Children's Mutual.(appointment of Tony Anderson)(Brief article)
July 4, 2007... The Children's Mutual has named former easyJet sales and marketing director Tony Anderson as its marketing director. Anderson joins from TNS, where he was group development director. He has also held posts at British Airways, Egg and Thomas...

People moves: Aprilla UK.(appointment of Miles Taylor)(Brief article)
July 4, 2007... Motorcycle marque Aprilla UK has hired Miles Taylor as marketing manager. He joins from Yamaha, where he was also marketing manager. He has also worked at Suzuki in a similar role

People moves: Papworth Trust.(appointment of David Martin)(Brief article)
July 4, 2007... Disability charity the Papworth Trust has hired David Martin as director of strategy and marketing. He joins from the East of England Development Agency, where he was corporate communications manager Martin was previously a producer on BBC...

Media: MTV supports brand refresh.(MTV Networks Europe)(Brief article)
July 4, 2007... MTV is launching its biggest ever UK marketing campaign as it prepares to unveil a fresh identity and a raft of programming. The activity will include a significant digital element as well as TV, print and outdoor advertising. Executions...

Media: Press industry in 'local web' push.(thewantedtreasurehunt.co.uk)(Newspaper Society)(Brief article)
July 4, 2007... The Newspaper Society is launching a campaign to promote the value of regional press websites. The 'buried treasure' viral campaign will invite agencies and marketers to register at thewantedtreasurehunt.co. uk. Clues will direct entrants...

Media choice: Bizarre podcast.(colloboration of Sun and GCap Media PLC)(Brief article)
July 4, 2007... It's an interesting alliance: the UK's biggest-circulation newspaper collaborating with the UK's biggest radio group to distribute online content. The Sun's deal with GCap Media to produce a podcast of its Bizarre column, available via...

Media brief: Transformers film secures partnership.(Brief article)
July 4, 2007... Paramount Pictures' forthcoming Transformers film has secured a marketing partnership with Hasbro and Chevrolet. As part of the 'first car on earth' promotion, 10 Chevrolet cars are to be given away with Transformer toys in Toys R Us stores

Media brief: Pathe Films awards media account to BLM.
July 4, 2007... Pathe Films has awarded its pounds 7m media account to incumbent BLM following a pitch involving M2M, Universal McCann and Starcom

Media brief: Trinity Mirror's papers expected to post fall in ad revenue.(Financial report)
July 4, 2007... Trinity Mirror's three national newspapers, including the Daily Mirror, are expected to post a 4.1% fall in advertising revenue in the six months to June

Media brief: PPA launches first Magazine Week.(Periodical Publishers Association)(Brief article)
July 4, 2007... The Periodical Publishers Association has launched its first Magazine Week - a campaign that aims to drive consumer interest in magazines. Launching on 17 September, activity will include retail promotions, point-of-sale materials and...

Media brief: BBC Worldwide's profits surge.(Financial report)(Brief article)
July 4, 2007... BBC Worldwide's profits have surged 24% to a record pounds 111.1m The increase has been attributed to the international appeal of hit shows including Doctor Who.

Media brief: Channel 4 seeks director of new media.(Channel Four Television Company Ltd.)(Brief article)
July 4, 2007... Channel 4 is looking to recruit a director of new media and technology, who will be responsible for increasing the channel's digital output. The role will report directly to Channel 4 chief executive Andy Duncan

Media brief: Ofcom comes under fire from broadcasters.(Brief article)
July 4, 2007... Ofcom has come under fire from both BSkyB and Five after it said its verdict on the satellite broadcaster's digital terrestrial TV plans would not be ready until next year and fined Five a record sum for faking winners on its Brainteaser...

Branding: Cadbury Cakes in redesign.(Brief article)
July 4, 2007... Cadbury Cakes, produced under licence by Premier Foods, is to overhaul its look, with the introduction of packaging that features more enticing product shots. The revamp, which has been handled by Vibrandt, is the first time the range has...

Branding: Spirit gym chain overhauls brand.(contracts of Spirit Health Clubs and WAA)(Brief article)
July 4, 2007... Spirit Health Clubs, a gym chain owned by InterContinental Hotels & Resorts, has hired branding and design agency WAA to revamp its brand. The agency, which was appointed after a six-way pitch, will revamp Spirit's marketing and brand...

Branding: Design choice - Dahon Jetstream P8.(Brief article)
July 4, 2007... If you commute into London by train, you'll know that the worst part is the transition to the Tube. Arriving at Paddington, I brace myself for the descent into Hades that awaits me, desperately resisting the urge to increase my carbon...

Branding brief: BSI launches marketing pack.(Kitemark licensees)(Brief article)
July 4, 2007... BSI has launched a marketing pack to help Kitemark licensees promote the famous 104-year-old symbol as part of their business. The packs were designed by actionidea

Branding brief: Ceuta Healthcare launches Darvida.(White Total Design)(Brief article)
July 4, 2007... Ceuta Healthcare has launched Darvida, a Brazilian berry drink. The brand name, logo, packaging and point-of-sale materials for the drink, which contains Amazonian Acai berry supplement, were created by White Total Design

Branding brief: English Heritage revamps guidelines.
July 4, 2007... English Heritage has revamped its brand guidelines in a 32-page booklet, created by Aqueduct, that provides roster agencies with easy routes to best practice

Branding brief: Hadrian's Wall Heritage revamps corporate identity.
July 4, 2007... Hadrian's Wall Heritage, a company created to manage and market the landmark, has revamped its corporate identity through r//evolution marketing

Branding brief: Slovenian capital seeks to boost visitor numbers.
July 4, 2007... Ljubljana Tourist Board has hired John Morgan Studio to create an international brand for the Slovenian capital as it seeks to boost visitor numbers

Branding brief: National Van Rental revamps livery.(Guerilla)(Brief article)
July 4, 2007... National Van Rental is revamping the livery on its 5000-strong fleet. The work, by creative agency Guerilla, builds on the brand's traditional green and white identity, with the addition of the taglines 'Local branches nationwide', 'All shapes...

Branding brief: University of Gloucestershire rebrands.(contracts with Face)(Brief article)
July 4, 2007... The University of Gloucestershire is embarking on a rebrand and has appointed Face to handle the work. The work will highlight its core values of excellence, sustainability, equality, creativity and spirituality

Branding brief: Betesh Fox rebrands as Ralli.
July 4, 2007... Betesh Fox, a Manchester law firm, is rebranding itself Ralli. The work is being handled by agency With

Direct: Sports-gear firm hires Iris.(Polar Electro Oy)(Brief article)
July 4, 2007... Polar Electro, a sports-performance equipment brand, has hired Iris as its global brand agency to introduce its products to a mainstream audience. The company, whose product portfolio includes heart-rate monitors, has traditionally been a...

Direct: Radox hands UK job to Geronimo.(Brief article)
July 4, 2007... Radox has hired Geronimo to handle its UK direct business. The agency has been tasked with attracting new customers to the Sara Lee-owned brand as well as building loyalty among existing customers. Radox intends to boost its profile...

Direct choice: Waitrose.(Brief article)
July 4, 2007... I arrived home the other day to find Emily, aged three, having a picnic with her toys. Sitting around a folded-out piece of direct mail, various teddies were being 'fed' the items printed on the page. On closer examination, I discovered a...

Direct brief: DaimlerChrysler UK appoints agency.(Brief article)
July 4, 2007... DaimlerChrysler UK has appointed Palmer Hargreaves Wallis Tomlinson to handle integrated promotional activity for its Mercedes-Benz and Mitsubishi Fuso truck brands. It will target large-fleet operators and existing individual owners

Direct brief: BT launches credit card.(Brief article)
July 4, 2007... BT is launching a credit card that rewards customers by reducing phone and broadband bills when money is spent on it. The telecoms firm has tied with MBNA to launch the card, which knocks 1p off the bill for every pounds 2 spent each month

Direct brief: Tullo Marshall Warren to sponsor Rave for Life.(Rave for Life)(Cancer Research UK)(Brief article)
July 4, 2007... Rave for Life, an event in aid of Cancer Research UK, is to be sponsored by Tullo Marshall Warren. The event, which takes place on 28 July, will see 25 DJs take part in a music marathon

Direct brief: Smokers encouraged to quit via text campaign.
July 4, 2007... The Roy Castle Lung Cancer Foundation is encouraging 100,000 smokers to quit via a text campaign, by WIN

Direct brief: Scottish & Newcastle hires EuroDirect.(Scottish & Newcastle UK)(EuroDirect )(Brief article)
July 4, 2007... Scottish & Newcastle UK has appointed database marketing specialist EuroDirect to build, host and maintain its consumer marketing database and assist in the development of an aggressive data-driven marketing strategy

Direct brief: Borders hires B'lowfish Advertising.(Borders (UK) Ltd.)(Brief article)
July 4, 2007... Borders has hired B'lowfish Advertising to handle its below-the-line work. The agency has been briefed to handle the retailer's customer management, in-store activity and online campaigns

Direct brief: Interactive Prospect Targeting builds database.(PFA Football Legends )(Brief article)
July 4, 2007... Interactive Prospect Targeting is building its database of football fans by launching the PFA Football Legends scheme. The promotion encourages football fans to register and vote for their ultimate team, chosen from legendary players throughout...

Digital: Virgin 1 in web portal pitch.(Virgin Media)(Brief article)
July 4, 2007... Virgin Media is to develop a stand-alone web portal to support the launch of its first branded entertainment TV channel, Virgin 1. The broadcaster has invited a number of UK digital agencies to pitch for the brief to create an entertainment...

Digital: Coke runs iTunes push on Google.
July 4, 2007... Coca-Cola has partnered with Google to promote its music tie-up with Apple iTunes. The drinks giant has created a branded 'gadget' that will automatically keep anyone with a personalised iGoogle homepage up to date with the most popular...

Digital choice: Nike+ Experience.(Nike Inc.)(Brief article)
July 4, 2007... Fresh from sweeping the board at the One Show, Clio and Cyber Lions awards, Nike+ Experience graces the pages of Marketing. And so it should. Nike has long understood that talking about the experiences consumers have with its products is...

Digital brief: EA names sole digital agency.(Electronic Arts Ltd.)(Brief article)
July 4, 2007... Electronic Arts (EA) has named Wieden+Kennedy Amsterdam as its sole digital agency after the shop developed the Kah Ra Shin micro-site to promote the March launch of EA's Burnout Dominator game

Digital brief: Heinz hires Play for ad campaign.(Brief article)
July 4, 2007... Heinz has hired Play to create an online ad campaign to promote the new site for its Amoy brand. The drive will aim to persuade young professionals that they can be experimental and creative even if they lack cooking experience

Digital brief: Rightmove extends presence to mobile.(Brief article)
July 4, 2007... Rightmove, the property website, has extended its presence onto mobile with the launch of a WAP portal that allows users to search for property while on the move

Digital brief: Yamaha Electronics launches website.(Website overview)
July 4, 2007... Yamaha Electronics has launched a branded website to promote its YSP Digital Sound Projector to a tech-savvy audience. The site was created by The Tin

Digital brief: RSPB briefs Harvest Digital for campaign.(Brief article)
July 4, 2007... The RSPB has briefed Harvest Digital to launch an integrated ad campaign spanning the web and mobile. The charity is rolling out a WAP site and digital prize draw giving supporters the chance to win one of 10 Viking AV-50 mini-telescope kits

Digital brief: Google, Orange and BBC most visited destinations.(M:Metrics)(Brief article)
July 4, 2007... Google, Orange and the BBC are the most visited destinations on UK mobile phones, according to M:Metrics. Each of the top three domains reached more than 20% of mobile browsers in April. Google was the most popular site, visited by 30% of all...

Digital brief: Email Marketing Council updates guidelines.(Brief article)
July 4, 2007... The Email Marketing Council has updated its best-practice guidelines in an effort to stimulate the growth of email as a marketing channel and reinforce key issues that brand owners should be aware of when using the medium

Andrew Walmsley on digital: Don't shout, no one will listen.(Industry overview)
July 4, 2007... Generally speaking, advertising and marketing folk are not renowned for their reserve. On the whole, they are more likely to be outgoing than introverted, more gregarious than shy. And when you think about what they do, it makes sense. ...

News Analysis: No need for the 'asset-strippers'.
July 4, 2007... Cadbury has effectively done the work of the 'vultures' itself to escape the clutches of private equity. Cadbury has been busy shoring up its defences against a potential private-equity takeover. After three years of cost-cutting, including...

News Analysis: How to make a million, or fifty.
July 4, 2007... There's more than one way for senior marketers to make a fortune out of commercial success. More than a few green eyes from the marketing community will have been directed at Saga's Tim Bull over the past week. Bull, marketing director...

Raymond Snoddy on media: Jowell's bravery earns her booby prize.(Tessa Jowell )
July 4, 2007... Tessa Jowell's succession to a splendid new job running the Olympics was a racing certainty. The name of the incoming home secretary may have been a surprise, but it didn't take a clairvoyant to realise that mere sacking was always going to be...

Media Analysis: Big Brother, little interest.
July 4, 2007... The social experiment's heyday is over as young viewers seek out real talent over fame-seekers. In 2000, when Britney did it again, Kylie was spinning around and Eminem introduced the real Slim Shady, Big Brother arrived on our screens and...

Brand Health Check: Guinness.
July 4, 2007... The iconic Irish stout is struggling to recruit younger drinkers as it seeks to fortify its sales, writes Joanna Bowery. Guinness is revered for its innovative advertising. From the surfers to its evolution-bending executions, its campaigns...

Mark Ritson on branding: iPhone orgy enlivens stale industry.
July 4, 2007... The iPhone has arrived. Friday's scenes of frenzied shoppers in Apple stores across the US spoke volumes about Apple's ability to confound the sceptics and create excitement in the otherwise predictable world of consumer electronics. Only...

Profile: Constant traveller - Lawrence Hunt, chief executive, Silverjet.(Company overview)
July 4, 2007... With millions in the bank, it is something of a surprise to discover that Lawrence Hunt finds it hard to sleep at night. It is not the only thing he has difficulty with. 'I can't spell and I'm not good at being told what to do,' he says. ...