Marketing articles from July 2003

Marketing archives from July 2003

Inaugural awards attest to growing value of research.(Lex Harvey and MORI Market Dynamics win awards)(Brief Article)
July 3, 2003... Lex Harvey and MORI Market Dynamics have scooped the Marketing Award for Outstanding Research in Marketing's first Research Awards. The research project, which also won the customer insight category, led to the fork-lift truck company...

Advertisers given role in BBC review.(Brief Article)
July 3, 2003... Ofcom chief executive Stephen Carter has promised advertisers an important role in Ofcom's public service broadcasting review, effectively guaranteeing them a voice in the next government review of the BBC's Charter. Carter said that since...

Kraft Foods vows to address health.(Brief Article)
July 3, 2003... Kraft Foods has made an unprecedented global commitment to healthier eating. Its initiative eliminates marketing in schools, develops guidelines for advertising to children and caps the portion size of single-serve packs. Announced by the...

Former Unilever interactive chief joins eBay team.(Brief Article)
July 3, 2003... EBay, the world's most successful internet firm, has hired ex-Unilever interactive marketing chief Simon Darling as marketing director to boost the auction site's UK customer base of seven million. Darling replaces commercial director...

Ex-Kellogg man heads Quorn mainstream bid.(Brief Article)
July 3, 2003... Former Kellogg marketing director Guy Longworth has resurfaced a year after he left the cereal giant as the first marketing director for Quorn. Marlow Foods, which owns Quorn, was acquired by Montagu Private Equity from AstraZeneca for...

Roxxoff manager attacks Portman 'viagra pop' ban.(Brief Article)
July 3, 2003... The marketing manager of Roxxoff, the pre-mixed vodka drink containing an aphrodisiac, has accused The Portman Group (TPG) of being an 'old boys network' that exists to protect its members against newcomers that could challenge their market...

STOP PRESS: Argos Retail Group consolidates account.(Brief Article)
July 3, 2003... Argos Retail Group has consolidated its combined pounds 42m media buying account for Argos and Homebase into MindShare following a four-way pitch. It has retained PHD for Homebase's media planning.

STOP PRESS: Camelot hires former Orange head.(Brief Article)
July 3, 2003... Camelot has hired former Orange head of brand communications Nicole Louis in the new role of marketing controller. She will report to marketing and communications director Jo Kenrick.

STOP PRESS: OrangeWorld director leaves company.(Brief Article)
July 3, 2003... OrangeWorld director of brands Aynsley Jardin has left to join ad agency Elephants Can't Jump as a board director. Jardin, who reported to Orange's global brand director, Alex Batchelor, is a former Coca-Cola and Mars marketer.

STOP PRESS: Lindemans signs sponsorship with ITV.(Brief Article)
July 3, 2003... Lindemans, the Southcorp Wines brand, has signed a pounds 2m sponsorship with ITV for four drama series in a deal brokered by Carlton and Universal McCann. It starts in late-August with Rosemary and Thyme starring Felicity Kendal and Pam...

STOP PRESS: Appointment at Intelligent Finance.(Brief Article)
July 3, 2003... Intelligent Finance, the HBOS finance brand, has appointed former HBOS regional sales manager Duncan Movassaghi director of products and marketing. He replaces sales and marketing director Ian Jeffery, who becomes sales and service director.

STOP PRESS: Vauxhall invites Lowe to pitch.(Brief Article)
July 3, 2003... Vauxhall has invited Lowe to pitch against fellow roster agency Delaney Lund Knox Warren for a campaign to launch the revamped Astra, due next spring. DLKW won the Astra account from Lowe last year.

STOP PRESS: Kodak launches online photo service.(Brief Article)
July 3, 2003... Kodak is launching its Ofoto online photography service in Europe on August 28, backed by a multi-million-pound marketing campaign (Brand health check, page 13).

STOP PRESS: ICI names shortlist.(list for ICI's pounds 6m media account)(Brief Article)
July 3, 2003... ICI has shortlisted Manning Gottlieb OMD, PHD, Carat and Initiative Media for the pounds 6m media account for its Dulux, Cuprinol and Polycell brands.

STOP PRESS: Appointment at Liberty.(Brief Article)
July 3, 2003... Liberty, the department store, has appointed former Sci-Fi Channel marketing director Deborah Fitzgerald director of marketing and communications.

STOP PRESS: AA adds three design and branding agencies to roster.(Automobile Association)(Brief Article)
July 3, 2003... The AA has added three design and branding agencies to its roster following an eight-way pitch. LIDA will handle online campaigns, Bright takes travel products and service centres, while E-Media will work on ad-hoc production activity.

STOP PRESS: Dennis Publishing launches monthly computer magazine.(Brief Article)
July 3, 2003... Dennis Publishing is launching a monthly computer magazine, Custom PC, in August, aimed at ABC1 males. It has also named former Maxim executive editor Michael Hodges as the editor of Jack magazine.

STOP PRESS: Appointment at Newhaven.(Jim Faulds appointed chairman )(Brief Article)
July 3, 2003... Jim Faulds, founder and former chairman of Faulds Advertising, has been appointed chairman of Newhaven, the Scottish agency set up to handle the Tennent's Lager and Bass Ireland accounts.

STOP PRESS: Capri-Sun links with Nickelodeon.(Brief Article)
July 3, 2003... Capri-Sun, the Coca-Cola-owned children's drink, is linking with Nickelodeon to run a TV campaign that invites children to design a creature to appear in a subsequent ad, as part of a pounds 4m investment in the brand this year.

STOP PRESS: ASA raps Onetoo.(Advertising Standards Authority)(Brief Article)
July 3, 2003... The Advertising Standards Authority has rapped Onetoo, trading as Uranus, over an insert it ran in Mountain Biking UK magazine for mobile phone logos and ringtones. It featured an image of a woman's bottom with 'Uranus mobile entertainment'...

STOP PRESS: Shoe Studio Group appoints Red Media.(Brief Article)
July 3, 2003... Shoe Studio Group has appointed Red Media to handle media planning and buying across its fashion footwear brands including Kenneth Cole, Nine West and Pied a Terre. It will increase media spend to pounds 1m.

STOP PRESS: Jacob's Creek creates potential ads.(Brief Article)
July 3, 2003... Jacob's Creek is creating at least eight potential ads to run on the front page of The Daily Telegraph's sports section on Monday, congratulating Wimbledon winners or cheering them on if weekend play is rained off. The brand sponsored the The...

STOP PRESS: Scottish & Newcastle reports rise in profits.(Brief Article)
July 3, 2003... Scottish & Newcastle, brewer of the Kronenbourg and Foster's brands, has reported a 15% rise in annual profits to pounds 507.3m, and says trading in May and June has been more encouraging than earlier in the year.

Nivea signs up for data capture TV ads.(Sky and Nivea to launch interactive ads)(Brief Article)
July 3, 2003... Sky has netted Nivea as a pioneer advertiser on a service allowing firms to capture personal details of viewers who respond to interactive ads. The Nivea campaign, negotiated through Carat, breaks on Sky on July 7 and will give viewers the...

Heinz puts net at heart of strategy.(HeinzOffers.co.uk)(Brief Article)
July 3, 2003... Heinz has created a consumer web site for all its brands for the first time, making the internet central to its marketing strategy. The move comes as the firm consolidates its digital marketing account into a single agency, Swamp. Swamp...

TfL plans identity work for cabs.(Transport for London)(Brief Article)
July 3, 2003... Transport for London (TfL) is planning to promote London's black cabs as an integral part of the capital's transport network and make taxi ranks easier to spot with the launch of a standard identity. It has handed Fitch:London a design...

MacKenzie slams Rajar rejection of electronic meter.(Wireless Group chairman Kelvin MacKenzie)
July 3, 2003... Wireless Group chairman Kelvin MacKenzie is threatening to sue Rajar after it rejected electronic measurement of radio audiences following a trial of two measures, including the wristwatches favoured by MacKenzie. Rajar said its trials...

Founder of Direct Line seeks boss for new venture.(Codename Spectrum targeting high-risk customers)(Brief Article)
July 3, 2003... Peter Wood, the businessman who founded Direct Line, Privilege Insurance and esure, is seeking a head of marketing for his latest insurance venture targeting high-risk customers. The business, which in the absence of a name has been dubbed...

British Gas hires chief from Barclays.(Brief Article)
July 3, 2003... British Gas has poached Barclays group marketer Sue Sjuve to fill the new role of head of customer propositions. The appointment puts her in charge of new product development. Reporting to marketing director Nick Smith, Sjuve will also...

Air Miles relaunches to promote broader offer.
July 3, 2003... Air Miles is taking the fight to travel agencies such as lastminute.com and Travelocity with a relaunch of its web site. The completion of a year-long online overhaul through the Syzygy consultancy enables Air Miles to offer real-time...

Sky Sports launches football coverage with TV campaign.(Brief Article)
July 3, 2003... Sky Sports is launching its coverage of the 2003-2004 football season with a TV and poster campaign fronted by Elton John and premiering his latest single, Are You Ready? The TV campaign, created in-house by Sky, features the singer in a studio...

KFC introduces salad to attract female support.(Brief Article)
July 3, 2003... KFC is trying to entice more women and families into its outlets by adding a warm chicken salad to its menu. The addition follows research that showed most of the decisions not to go into a KFC outlet are made by women, particularly...

Electricity group renames brands with 'Energy' tag.(Brief Article)
July 3, 2003... London Electricity Group has rebranded its three regional businesses by inserting the word 'Energy' as the suffix to each of the brands and is in talks with ad agencies to communicate the name changes. The overhaul, undertaken by...

Diageo combats binge drinking in ads through AMV.(Abbott Mead Vickers BBDO)(Brief Article)
July 3, 2003... Diageo GB has appointed Abbott Mead Vickers BBDO to create a campaign to discourage excessive drinking. AMV BBDO, which handles advertising for Diageo's Guinness and Kaliber brands, won the account after a pitch against fellow roster...

Ex-Uniqlo man to revamp in-store activity for M&S.(Marks & Spencer)(Brief Article)
July 3, 2003... Former Uniqlo marketing director Dominic Chambers has landed an interim marketing job at Marks & Spencer on a project to overhaul the retailer's in-store communications strategy. Chambers, who will report to head of internal marketing Wendy...

UEFA Champions League targets youth with mag.(Union of European Football Associations launches Champions magazine)(Brief Article)
July 3, 2003... UEFA Champions League is to unveil a bi-monthly consumer magazine and revamped branding for the competition at the first round draw in Monaco next month The magazine, Champions, will be published by Haymarket Customer Publishing in three...

The Link switches strategy to value.(Brief Article)
July 3, 2003... The Link, the UK's second-biggest mobile retailer, has changed its marketing strategy to make value for money the lynchpin. The campaign, by M&C Saatchi, features store staff finding the best deals for customers with the line 'We know how...

Tourism authorities in fightback after crises.(United States, Kenya and China gear up for marketing campaigns in travel industry)
July 3, 2003... The US, Kenya and China are gearing up for major marketing campaigns as the travel industry begins to recover from the effects of war, terrorism and SARS. Tourism authorities for, and operators to, all three destinations were finalising...

Pilsner Urquell brings global ad campaign to UK.(Brief Article)
July 3, 2003... Pilsner Urquell is plotting its first assault on the UK lager market since it was bought by SABMiller four years ago by bringing its global advertising campaign to the UK for the first time. SABMiller is committing pounds 2m of its global...

The Tote selects Fitch:London to work on identity.(Brief Article)
July 3, 2003... The Tote has appointed Fitch:London to create a consumer brand proposition so it can compete effectively with other betting organisations when it is privatised next year. The Tote, the government-owned bookmaker, is bracing itself for one...

TUI backs online Budget Holidays with pounds 2m activity.(Brief Article)
July 3, 2003... TUI Thomson, the UK's biggest travel group, is ploughing pounds 2m into promoting its online operator brand Budget Holidays over the next two months with activity including guerilla marketing stunts. The campaign is TUI's biggest marketing...

Experience Corps launches first TV ad.(Home Office scheme to encourage voluntary work)(Brief Article)
July 3, 2003... The Experience Corps, the Home Office-backed scheme to encourage people to become involved in voluntary work, is launching its first TV ad. The ad predominantly targets men aged 55-plus who are not in full-time employment. The 50-second...

Jim Beam Brands shifts chief to key Europe job.(UK bourbon marketing plans)(Brief Article)
July 3, 2003... Jim Beam Brands has promoted Carl Larsen to vice-president and regional director for Europe, and hired former Smirnoff global marketing chief David Racicot to replace him as director of global brand development. Larsen is charged with...

Fujitsu pounds 3m work for Banks Hoggins.(Brief Article)
July 3, 2003... IT company Fujitsu has shifted its pounds 3m UK corporate advertising account out of Bates UK into Banks Hoggins O'Shea/FCB as part of an international realignment into FCB Worldwide. The account affects Fujitsu Services, the IT consulting...

Simpay has work cut out to get UK paying by mobile.(survey results about payment mechanism for mobile phones)(Brief Article)
July 3, 2003... 'Pay for stuff with your mobile?' is the strapline to be used by Simpay, Europe's first Visa-style payment mechanism for mobile phones. But according to the latest OMD Snapshots survey, the answer is a resounding 'No thanks'. When asked...

Lilt TV ad campaign breaks this weekend.(Coca-Cola GB relaunches Lilt with TV ad campaign)(Brief Article)
July 3, 2003... Coca-Cola GB aims to get young adults to reappraise Lilt with a TV campaign breaking this weekend. The company denies reports that Lilt is being relaunched for youth appeal, saying it wants to increase its appeal among an older audience. The...

NEWS BRIEF: Appointment at Sports Brands International.(appoints senior vice-president global footwear)(Brief Article)
July 3, 2003... Sports Brands International has appointed Mikal Peveto senior vice-president global footwear for Fila. Peveto, a veteran of footwear development at Nike and Adidas, will assume global responsibility for footwear design, development and...

NEWS BRIEF: UK ad market shrinking fast.(Brief Article)
July 3, 2003... The UK advertising market is shrinking fastest among the big five economies and is set to end the year down 2.6% in real terms, according to the latest forecast from ZenithOptimedia. Real growth of 1.1% is projected for 2004 and 0.8% in 2005,...

NEWS BRIEF: ECB appoints Des Wilson.(The England & Wales Cricket Board)(Brief Article)
July 3, 2003... The England & Wales Cricket Board (ECB) has appointed Des Wilson chairman of its marketing advisory committee. Formerly senior vice-chairman of Sport England, Wilson has also been elected to join the ECB's management board.

NEWS BRIEF: Cointreau strengthens partnership with Classic FM.(Brief Article)
July 3, 2003... Cointreau is strengthening its partnership with Classic FM, sponsoring the station's on-air evening concerts, its live outdoor concerts and part of its web site. The Maxxium-owned liqueur has also signed a deal to sponsor the Saturday...

NEWS BRIEF: Premier Rugby appoints Jon Varney.(commerical director )(Brief Article)
July 3, 2003... Premier Rugby has appointed Jon Varney, vice-president of commercial affairs at sports marketing agency Octagon, as its commercial director. He will oversee the organisation's entire development of commercial areas of the game, including...

NEWS BRIEF: Co-op backs awards scheme.
July 3, 2003... The Co-op is backing an awards scheme to recognise people who have contributed to tackling anti-social behaviour in their communities. The Taking A Stand Awards will give away a top prize of pounds 5000 and up to 30 pounds 1000 prizes to groups...

NEWS BRIEF: Vodafone begins campaign.(Brief Article)
July 3, 2003... Vodafone has begun a pounds 1m campaign to support its summer roaming promotion. It allows holidaymakers to send picture messages from abroad at the domestic rate of 36p, while a 'happy hour' between 7pm and 8pm means calls are charged at...

NEWS BRIEF: Anchor gives away mini-cartons of Smarties.(recipe contest for Tussard attractions)(Brief Article)
July 3, 2003... Anchor is giving away free mini-cartons of Smarties with cans of Anchor Real Dairy Cream and its low-calorie version. An on-pack competition offers winners a year's family pass to Tussaud attractions. Entrants must submit a recipe using both...

NEWS BRIEF: British Waterways launches website.(waterscape.com)(Brief Article)
July 3, 2003... British Waterways has launched Waterscape.com, a web site aimed at changing consumer perceptions of Britain's waterways. A 13-week national TV sponsorship with GMTV will run from July.

NEWS BRIEF: IPC Ignite! to close Muzik title.(Brief Article)
July 3, 2003... IPC Ignite! is closing dance music title Muzik with effect from the August issue, on sale July 8, due to declining advertising and circulation revenues. ABC sales fell 11% last year to 36,089. Following Ministry's closure last November, the...

NEWS BRIEF: Aero Products International to launch in UK.(Brief Article)
July 3, 2003... Aero Products International, the manufacturer of air-filled mattresses, is launching in the UK with a pounds 1.4m marketing campaign. Already in one in four US households, Aero has selected Tugboat to produce a TV campaign.

NEWS BRIEF: MG Rover signs six-figure promotion deal.(Brief Article)
July 3, 2003... MG Rover has signed a six-figure promotion deal with The Telegraph combining advertising, a competition to win a car and data collection for sales leads. The competition runs from July 12 to 23 and will be supported by national radio...

NEWS BRIEF: Bacardi teams up with Ministry of Sound.(launch of club tour in Spain)(Brief Article)
July 3, 2003... Bacardi has teamed up with Ministry of Sound to launch a nationwide club tour in Spain. The tour will reach more than 150,000 clubbers. It will be promoted by ads on billboards, press and at point of sale.

MEDIA: Sunday Times CD-ROM section hunts sponsors.(Brief Article)
July 3, 2003... The Sunday Times is hunting sponsors for an entertainment section that will appear on CD-ROM. Titled 'The Month', the CD-ROM is scheduled for launch at the end of August and will feature seven interactive channels devoted to subjects such...

MEDIA: Bacardi-Martini supports brands with in-bar ads.(Brief Article)
July 3, 2003... Bacardi-Martini is spending pounds 750,000 on an in-bar TV campaign to back its Carta Blanca and Bacardi Breezer brands. The campaign, handled by Universal McCann, will run on plasma screens in 280 bars that carry the Magnetic channel...

MEDIA: Newsagents in ad supplements threat.(stop distributing supplements unless publishers pay them extra money)(Brief Article)
July 3, 2003... Newsagents have intensified their threat to stop distributing advertiser supplements in newspapers unless publishers pay them extra money for handling them. The row between publishers and newsagents began earlier this year (Marketing,...

MEDIA CHOICE: Big Brother.(TV fails to draw viewers )(Brief Article)
July 3, 2003... The current series of Big Brother is a great reminder to us all (arm-chair critics, TV producers and marketers) of how difficult it is to make great, engaging television. On paper, Big Brother appears to be a no-brainer. Three successful...

MEDIA BRIEF: Saga retains Mediaedge:cia.(Brief Article)
July 3, 2003... Saga has retained Mediaedge:cia for its pounds 15m media brief. The agency was re-appointed to the account a year ago and Saga denied it was up for review again. However, it is known to have recently approached a number of rival agencies.

MEDIA BRIEF: National Magazine closes Your Home.(Brief Article)
July 3, 2003... The National Magazine Company has closed struggling home interest title Your Home. Its ABC sales fell 24.5% last year to 115,111. NatMags said it would refocus its resources on its other home interest title, House Beautiful, whose sales fell...

MEDIA BRIEF: CBM Media launches sports channel.(Brief Article)
July 3, 2003... CBM Media, headed by former TV-am executive Mike Hollingsworth, is launching a sports channel on the Freeview digital platform. It fills the last remaining slot on the platform and will screen less popular sports. In a tie-up with Bloomberg, it...

MEDIA BRIEF: Carling to spend money on outdoor campaign.(Brief Article)
July 3, 2003... Carling is spending pounds 600,000 on a 12-month outdoor campaign using the animation screens located in ten London Underground stations. Content, created by bd-ntwk, will change every two weeks.

MEDIA BRIEF: GBL to promote VK brand.(Brief Article)
July 3, 2003... GBL, the alcopops firm, is promoting its VK brand with a pounds 250,000 plasma screens campaign in 86 bars, including the Hogshead and Bar Med chains. The campaign, created by Brightspace, will run through the summer. It follows a trial which,...

MEDIA BRIEF: Emap to spend pounds 500,000 on marketing campaign.(Brief Article)
July 3, 2003... Emap is spending pounds 500,000 on a marketing campaign for three Yorkshire radio stations in its Big City Network - Radio Aire, Hallam FM and Viking FM - featuring a 'Celeb In The City' competition. Listeners can win an apartment for a year, a...

MEDIA BRIEF: Jack left without editor.(James Brown departs)(Brief Article)
July 3, 2003... Jack, I Feel Good's fledgling men's magazine, has been left without an editor following James Brown's departure. The title is due to release its first ABC sales figure next month. Brown, who was chief executive and editor-in-chief of IFG, left...

MEDIA BRIEF: BBC Worldwide joins Toys 'R' Us for campaign.(Brief Article)
July 3, 2003... BBC Worldwide has joined with Toys 'R' Us in a global campaign to promote the Teletubbies brand and products. All 64 Toys 'R' Us UK stores will feature a wall dedicated to Teletubbies until October. The BBC will support the in-store promotion...

MEDIA BRIEF: Institute of Cancer Research to sell magazine.
July 3, 2003... The Institute of Cancer Research is selling a magazine, Aware, through WH Smith and supermarket chains throughout July to raise awareness of male cancers. A donation of pounds 1 from the pounds 2.95 cover price will be made to the 'Everyman'...

MEDIA BRIEF: KPMG runs first radio recruitment activity.(Brief Article)
July 3, 2003... KPMG, the tax and financial advisory company, is running its first radio recruitment activity to attract school-leavers. The ads, by LIDA, run until July 13. They air on Kiss FM in London, Galaxy 102.2 in Birmingham and 2-TEN FM in Reading.

DIRECT: Green Flag hunts shop for direct response job.(Brief Article)
July 3, 2003... Green Flag is searching for a below-the-line agency to create direct response work that could see the brand return to TV advertising for the first time in six years. The search comes as the breakdown service boosts its brand against rivals...

DIRECT: Direct Line promotes product portfolio.(Brief Article)
July 3, 2003... Direct Line is spending pounds 500,000 over six weeks in a direct response campaign that promotes all its core products and attempts to attract consumers to its web site. Direct Line marketing director Jim Wallace said the campaign...

DIRECT: Sony backs PS2 online game with stickers mailing.(Brief Article)
July 3, 2003... Sony is launching a direct mail campaign to promote the launch of Socom: US Navy Seals, one of Playstation 2's first ever online games. It is the first PS2 title to use a headset to allow gamers to talk to other players. The mailing,...

DIRECT CHOICE: British Airways.(Brief Article)
July 3, 2003... Alongside the threats of international terrorism, SARS and controversial tailfins, British Airways has seen its position eroded by the budget carriers and its reputation devalued by spats with Virgin Atlantic. The result is a brand...

DIRECT BRIEF: Warner Village Cinemas launches e-CRM campaign.(Electronic customer relationship management )(Brief Article)
July 3, 2003... Warner Village Cinemas is launching an e-CRM campaign to encourage advance booking for Charlie's Angels: Full Throttle at its cinemas and increase membership of warnervillage.co.uk. The campaign, created by Alcone, offers the first people who...

DIRECT BRIEF: Scottish animal cruelty society runs fundraising campaign.(Brief Article)
July 3, 2003... The Scottish Society for the Prevention of Cruelty to Animals is running a summer fundraising campaign through WWAV Rapp Collins. The activity incorp-orates mailings and inserts and will be supported by radio advertising. It features the true...

DIRECT BRIEF: Avon Cosmetics launches long-term strategy.(Brief Article)
July 3, 2003... Avon Cosmetics has launched a long-term strategy to develop its e-CRM programme and build profiles of its customers. Avon appointed digital marketing agency Bluestreak to handle the work. Customers will receive information on products, offers...

DIRECT BRIEF: Rethink promotes national awareness week.(Mental healthcare)(Brief Article)
July 3, 2003... Rethink, a voluntary sector provider of mental healthcare, is promoting its national awareness week with 240,000 inserts in The Guardian. The campaign was created by TDA.

DIRECT BRIEF: American Express releases research.(Loyalty programmes)
July 3, 2003... American Express has released research that reveals 61% of consumers feel that loyalty programmes positively influence their spending behaviour. The figures show 67% of the 1014 adults surveyed are currently enrolled in a loyalty scheme. Women...

DIRECT BRIEF: Michelin and Shell launch promotion.
July 3, 2003... Michelin and Shell are launching a promotion to give consumers the chance to win one of ten cars. The Marketing Store brought the two brands together to create 'Win Dream Cars' tyre-tester cards at Shell service stations and participating...

DIRECT BRIEF: Terrence Higgins Trust targets donors.(HIV and AIDS charity)(Brief Article)
July 3, 2003... Terrence Higgins Trust, the HIV and AIDS charity, is targeting 15,000 existing donors to reinforce the message that HIV is on the increase. The campaign, called 'Hand to Heart', was created by Target Direct.