Marketing articles from January 2004

Marketing archives from January 2004

S&N awards new group position to Kodak marketer.(Gary Guthrie appointed)(Brief Article)
January 8, 2004... Scottish & Newcastle has picked Kodak marketer Gary Guthrie to fill the new post of group marketing director. He joins in March from Kodak headquarters in Switzerland, and will be responsible for managing, developing and integrating...

McDonald's puts broadband on menu.(in partnership with British Telecommunications PLC, United Kingdom)(Brief Article)
January 8, 2004... BT has struck a partnership with fast-food giant McDonald's enabling it to offer free wireless broadband access to customers in hundreds of its restaurants across the UK. McDonald's is to launch wireless broadband in a large proportion of...

Nestle's Harrison leaves for Muller.(Andrew Harrison moves companies)(Brief Article)
January 8, 2004... Andrew Harrison, marketing director of Nestle Rowntree, has left the company to take up the position of managing director at Muller Dairy, where he replaces another of the UK's most high-profile marketers. Harrison will fill the role...

Elastoplast signs Rugby World Cup captain Johnson.(Martin Johnson)(Brief Article)
January 8, 2004... Elastoplast has signed England's Rugby World Cup-winning captain Martin Johnson to be the face of Elastoplast Sport for 2004. The six-figure deal is the first commercial venture to which the player has agreed following the team's success. ...

11 88 88's superheroes head irritating ads poll.(Brief Article)
January 8, 2004... Directory enquiries service 11 88 88, operated by Irish firm Conduit, created the most irritating ad of 2003, according to Marketing's annual survey of the British public. The ad, in which three animated superheroes save people from...

ITV poaches RAB boss to improve advertiser bonds.(Justin Sampson hired)(Brief Article)
January 8, 2004... ITV has hired Radio Advertising Bureau (RAB) managing director Justin Sampson to the new role of director of customer relationship management, designed to boost its relationship with advertisers. Sampson, 37, will report to Graham Duff,...

STOP PRESS: Cancer Research UK to break new ground.(Brief Article)
January 8, 2004... Cancer Research UK is to break new ground in online donations by creating personal web sites in memory of people who have died from cancer. 'Donate in Memory' launches this month and will enable friends and families of the deceased to donate...

STOP PRESS: The Times to expand distribution of compact version.(Brief Article)
January 8, 2004... The Times is to expand distribution of its compact version nationwide. The move follows its successful launch in London before Christmas. The Times claims its tabloid version has contributed to the sale of 50,000 extra copies a day.

STOP PRESS: Chrysler to launch Dodge in UK and Europe.(Brief Article)
January 8, 2004... The Chrysler Group is to launch its US Dodge car brand in the UK and across Europe. Dodge will be the third Chrysler brand to enter the UK market after Chrysler and Jeep. Its debut will be heralded by the launch of the Dodge Viper SRT-10 sports...

STOP PRESS: Unilever Ice Cream to introduce light versions.(Brief Article)
January 8, 2004... Unilever Ice Cream & Frozen Food is to introduce 'light' versions of 20% of its ice-cream brands over the next few years. The first low-fat ice cream to market this year will be Magnum. Other brands earmarked for the diet treatment include...

STOP PRESS: UKBetting acquires Rivals.net.(Brief Article)
January 8, 2004... UKBetting, the online betting and sports content business, has acquired competitor and Football365 operator Rivals.net for pounds 2m. The move sees UKBetting, which already owns Sportinglife.com and Sportal.com, further its market-leading...

STOP PRESS: New chairman of CIM speaks at AGM.(Tess Harris at conference)(Brief Article)
January 8, 2004... Tess Harris, the new international chairman of the Chartered Institute of Marketing (CIM), has called for higher recognition of Chartered Marketer status. Speaking at the CIM's AGM, she said: 'Marketing professionalism matters more now than...

STOP PRESS: Consumer watchdog attacks music companies.(Test-Aankoop)(Brief Article)
January 8, 2004... EMI, Universal Music, Sony and BMG are under legal attack from a consumer watchdog which aims to force them to abandon the practice of copy-protecting CDs. The Belgian body, Test-Aankoop, claims consumers are being illegally prevented from...

STOP PRESS: Nationwide launches competition for football fans.(Brief Article)
January 8, 2004... Football Association sponsor Nationwide is launching a competition for football fans to send in their photographic images of the FA Cup. The winner will be given the opportunity to take photos at a forthcoming England international.

STOP PRESS: Regency Mortgage Corporation appoints Carat.(Brief Article)
January 8, 2004... Regency Mortgage Corporation has appointed Carat to handle its pounds 5m media planning, buying and evaluation. The company is looking to almost double its predominantly TV-based media activity in 2004.

STOP PRESS: Smile launches TV ad campaign.(Brief Article)
January 8, 2004... Smile, the internet bank, is launching a TV ad campaign to encourage people to switch their current accounts. The pounds 1m activity, created by Farm Communications, will break on January 12 and run until mid-March. It will be supported by...

STOP PRESS: Seven Seas joins forces with English National Ballet.(and Arthritis Research Campaign)(Brief Article)
January 8, 2004... Seven Seas has joined forces with the English National Ballet and the Arthritis Research Campaign to alert consumers to the danger posed by poor choice of shoes and the link to osteoarthritis among UK women.

STOP PRESS: ITV to launch reality quiz show.(Brief Article)
January 8, 2004... ITV is to launch 24 Hr Quiz, a reality quiz show in which contestants are locked in a house and bombarded with questions around the clock. The show will air in mid-February when three competitors will enter a specially-built house.

STOP PRESS: Olay expands cleansing product portfolio.(Brief Article)
January 8, 2004... Olay is expanding its cleansing product portfolio with Olay Daily Facial Express. The wet cleansing cloths for make-up removal will be available in supermarkets and chemists from February 1, priced at pounds 4.49. Procter & Gamble will support...

STOP PRESS: ITV screens 15 of top 20 TV programmes.(Independent Television)(Brief Article)
January 8, 2004... ITV screened 15 of the top 20 rating TV programmes last year. Highlights included the Tonight special on Michael Jackson, which attracted 15.3 million viewers, and the Rugby World Cup final, which pulled in 12.7 million viewers, a 78% audience...

Munch Bunch expands product range.(Brief Article)
January 8, 2004... Nestle-owned kids yoghurt brand Munch Bunch is introducing two products and redesigning packaging for the entire range. Nestle is backing the changes with a pounds 2m national advertising campaign. The first product is a 90g yoghurt drink...

Lotto in web blitz for online service.(National Lottery, Camelot Group PLC, Lotton Online)(Brief Article)
January 8, 2004... The National Lottery plans a major online marketing offensive to support its long-awaited Lotto Online service, which went live at the end of December. To support the launch, Camelot has struck partnerships with the UK's leading portals:...

ASA investigates Alpen 'S&M' ad.(Advertising Standards Authority)(and other cases of contested advertising)(Brief Article)
January 8, 2004... An Alpen ad that depicts two teddy bears in bondage gear is under investigation by the Advertising Standards Authority, after two complaints that it linked S&M to children. The ad ran in The Observer in December, and an ASA ruling is expected...

Met Police hires Miles Calcraft to pounds 2m ad account.(Brief Article)
January 8, 2004... The Metropolitan Police has appointed Miles Calcraft Briginshaw Duffy to its pounds 2m advertising account. MCBD has been handed the five-year contract by the Metropolitan Police's Directorate of Public Affairs (DPA). The agency will...

Sky rejigs team to put emphasis on online activity.(British Sky Broadcasting Group PLC, Dawn Whittaker, Greg Houfe)(Brief Article)
January 8, 2004... Sky has reshuffled its marketing team to place renewed focus on the internet as a principal marketing channel. The digital TV giant has created a new senior marketing position, entitled head of internet marketing, and has promoted internet...

Vodafone in picture messaging drive.(and price-led marketing campaign through J Walter Thompson)(Brief Article)
January 8, 2004... Vodafone is cutting the price of its picture messaging service and launching its first price-led marketing campaign to boost take-up of the medium. The pounds 4m multimedia marketing activity breaks this week and is centred on a TV...

Churchill hands top job to Direct Line marketer.(Peter Corfield marketing director)
January 8, 2004... Churchill Insurance has named former Direct Line marketer Peter Corfield as its marketing director, as it overhauls its bulldog brand icon. The company, acquired by Royal Bank of Scotland last year, is currently being integrated into RBS's...

US dessert brand Skinny Cow set to enter UK market.(Brief Article)
January 8, 2004... Skinny Cow, a low-fat frozen dessert popular in the US, is to launch in the UK this month. Richmond Ice Cream, the UK's biggest manufacturer of ice-cream products and the company behind several of Nestle's ice-cream brands, has bought the...

Associated plans to aim e-editions at expat readers.(Associated Newspapers)(Brief Article)
January 8, 2004... Associated Newspapers is to launch e-editions of flagship newspaper brands the Daily Mail, The Mail on Sunday and Evening Standard to secure their position as the papers of choice for British expatriates. Readers will be able to buy the...

Toyota supports Prius model with pounds 1.2m press work.(Brief Article)
January 8, 2004... Toyota has signed deals worth a total of pounds 1.2m with The Observer, The Guardian and The Daily Telegraph to boost sales of its second-generation hybrid car, the Prius. The Prius, named Car of the Year at the Detroit Motor Show on...

Land Rover supports Freelander launch with TV campaign.(Brief Article)
January 8, 2004... Land Rover is running a global print and TV campaign to support the launch of its new-look Freelander 2004 model. Created by Rainey Kelly Campbell Roalfe/Y&R, the TV campaign will break in the UK this week, focusing on a 'highly-developed'...

Hyundai selects Tactical for Euro 2004 marketing.(Hyundai Car in the United Kingdom, Tactical Marketing, European Cup soccer championships)(Brief Article)
January 8, 2004... Hyundai Car (UK) has hired Tactical Marketing to develop and manage the communications surrounding its sponsorship of the Euro 2004 football championships in Portugal this summer. The agency will be responsible for producing a creative...

UK retail suffers lowest spending rise for 40 years.(Brief Article)
January 8, 2004... Last year saw UK retailers experience the lowest annual growth for more than 40 years, according to retail consultancy Verdict. Retail spending growth for 2003 is forecast to be just 3.7%. With companies compiling figures for the crucial...

Lloyds card gives money off brands.(Lloyds TSB Group PLC offers MasterCard's Premium Collection scheme)(Brief Article)
January 8, 2004... Lloyds TSB is the first bank in Europe to roll out MasterCard's Premium Collection scheme, which offers cardholders money off a variety of premium brands. The deal applies to all Lloyds TSB MasterCard Gold or Platinum cardholders, offering...

Slimfast adds to range to boost flagging sales.(Brief Article)
January 8, 2004... Slimfast is extending its range of meal-replacement bars as part of an effort to revitalise the brand after sales fell 23.5% in the third quarter of 2003. The cereal-based bars offer dieters a greater choice of meal-replacement options,...

Club Med in pounds 1 a day discount for early bookings.(Brief Article)
January 8, 2004... Club Med, the French all-inclusive holiday brand, is adopting a pricing strategy for the UK that offers a pounds 1 discount for each day in advance that customers book. The Early Booking Bonus, launched this week, will give an adult who...

Chanel signs up Nicole Kidman to star in pounds 6m work.(Brief Article)
January 8, 2004... Nicole Kidman is to star in a four-minute ad for Chanel No 5. The pounds 6m ad, directed by Baz Luhrmann, creator of the film Moulin Rouge, will be one of the most expensive ever made. The ad, being created in-house, is due to break in the...

Best Western in shake-up of top marketing roles.(Sharon McBroom promoted, Best Western Hotels)(Brief Article)
January 8, 2004... Best Western Hotels has promoted Sharon McBroom to director of marketing. McBroom has been head of marketing for Best Western, the UK's biggest group of independently-owned hotels, for the past three years. The company has charged her with...

WaterAid launches first DRTV campaign this week.(charity aims to educate public on problem of polluted drinking water in developing countries)(Brief Article)
January 8, 2004... WaterAid, the charity dedicated to combating polluted drinking water in developing countries, launches its first DRTV campaign this week. Following a year in which WaterAid won 2003 Charity of the Year at the UK Charity Awards, it is keen to...

Rivals put pounds 16m behind weekly men's launches.(IPC Media, Emap PLC launch men's magazines)(Brief Article)
January 8, 2004... The men's magazine market is to undergo a major shake-up as IPC Media and Emap go head-to-head with the launch of weekly men's titles, each backed by an pounds 8m marketing spend. Emap's offering, Zoo Weekly, launches at the end of the...

Consumers' Association chief dies.(Brief Article)
January 8, 2004... Dame Sheila McKechnie, head of the Consumers' Association and campaigner against 'rip-off Britain', has died at the age of 55. McKechnie became director of the organisation in 1995 and fought for consumer rights by taking on industry...

Del Boy helps BBC overwhelm ITV in Christmas period.(British Broadcasting Corporation, Independent Television, audience ratings)(Brief Article)
January 8, 2004... The BBC dominated the TV schedules over the festive season with the help of Del Boy and Janine Butcher. An Only Fools and Horses Christmas special, screened on Christmas Day, pulled in more than 15 million viewers, a 58.3% share, making it...

Thomas Cook launches campaign to support holiday promotion.(Brief Article)
January 8, 2004... Thomas Cook has launched a TV, radio and press campaign to support a major holidays promotion. The TV work, created by TBWA\London, uses the theme 'The world is on sale' and features locations such as desert islands, combined with 'for sale'...

NEWS BRIEF: BMW launches press and poster campaign.(for its X5 sports car)(Brief Article)
January 8, 2004... BMW is launching a press and poster campaign this month to promote its X5 sports car. The work, by WCRS, features an image of the car, under which appear the words 'xDrive transfers power to where it's needed most'. However, the words are...

NEWS BRIEF: Jessops teams up with Vodafone.(to sell camera-phones)(Brief Article)
January 8, 2004... Jessops, the photographic retail chain, has teamed up with Vodafone to distribute the mobile network's camera-phones in its shops. It is Jessops' debut in the mobile telephone sector and will see it selling handsets from Sharp, Motorola, Sony...

NEWS BRIEF: Batchelors Cup a Soup launches marketing campaign.(Brief Article)
January 8, 2004... Batchelors Cup a Soup is launching an pounds 8m marketing campaign including TV, outdoor, radio and in-store advertising. The TV campaign will begin this week and run until the end of March. Radio and outdoor executions will follow later this...

NEWS BRIEF: New boys monthly lifestyle magazine launches.(Sorted aimed at boys aged 11 to 16)(Brief Article)
January 8, 2004... Sorted, a monthly lifestyle magazine aimed at boys aged 11 to 16, launches on January 15. Advertisers include Quiksilver, Sega, Converse and Wella. The launch will be supported by TV ads on Sky One, E4 and MTV. The ads will break on January 10...

NEWS BRIEF: BHF launches online marketing campaign.(British Heart Foundation)(Brief Article)
January 8, 2004... The British Heart Foundation (BHF) has launched an online marketing campaign to encourage smokers to give up the habit. The activity has been developed by DNA and will support the BHF's post-Christmas advertising campaign. Interactivity will be...

NEWS BRIEF: Comic Relief appoints Flytxt.(Brief Article)
January 8, 2004... Comic Relief has appointed Flytxt as its mobile technology provider, following a four-way pitch. Comic Relief is planning a number of mobile initiatives this year based on premium-rate SMS.So far, it has raised more than pounds 520,000 through...

NEWS BRIEF: Midland Expressway to run online campaign.(on multimap.com)(Brief Article)
January 8, 2004... Midland Expressway, the operator of the M6 Toll, is running an online campaign on multimap.com. The work, which creates awareness of the toll, will appear whenever a user searches for maps or locations in the M6 area.

NEWS BRIEF: Palmer Hargreaves Wallis Tomlinson wins Calor account.(Calor Group PLC)(Brief Article)
January 8, 2004... Calor, the gas and fuel firm, has appointed Palmer Hargreaves Wallis Tomlinson to its pounds 1m consumer advertising account, following a competitive pitch. The agency will work on three areas of Calor's consumer business: Calor Country Living,...

NEWS BRIEF: Kikkoman gives consumers chance to win holiday.(Brief Article)
January 8, 2004... Kikkoman, the soy sauce brand, is offering consumers the chance to win a holiday in Hong Kong as part of an on-pack promotion to celebrate the Chinese New Year (January 22). The promotional packs, which feature stir-fry recipes and cooking...

NEWS BRIEF: Daily Telegraph supports sponsorship of boat show.(Schroders London International Boat Show)(Brief Article)
January 8, 2004... The Daily Telegraph is supporting its sponsorship of the Schroders London International Boat Show with a 16-page guide to the show, a national radio campaign and a series of in-paper promotions. These include the chance for readers to win a...

NEWS BRIEF: Fox International to run seven-figure ad campaign.(to launch new television channel FX)(Brief Article)
January 8, 2004... Fox International Channels is to run a seven-figure advertising campaign to support the launch of FX, its entertainment channel aimed at men aged 25 to 44, which debuts on January 12. The campaign, through creative agency The Depot and Walker...

MEDIA: TV targets 3% increase in advertising revenue.(television advertising)(Industry Overview)
January 8, 2004... Despite dramatic shifts in the TV landscape last year, 2004 will bring surprisingly few big changes. One positive sign is that TV advertising revenues are expected to grow between 2% and 3%, according to Starcom MediaVest executive...

MEDIA: Mergers ahead for publishing industry.(Industry Overview)
January 8, 2004... Consumer publishing is likely to see more aggressive mergers and acquisitions this year, as publishers seek economies of scale and increased advertising yields. BBC Magazines director of strategy and business development Ian Watson...

MEDIA: Radio to focus on measurement of audience figures.(predictions for radio's share of advertising)(Brief Article)(Industry Overview)
January 8, 2004... Audience measurement will be a major issue for the radio industry this year and could impact on the medium's share of advertising, predicts Capital Group commercial director Gavin Miller. He fears the debate on the best way to measure...

MEDIA: Outdoor expects to hit 10% share in third quarter.(Brief Article)
January 8, 2004... Outdoor advertising could see its share of the display market reach 10% in the third quarter of 2004, according to JC-Decaux marketing director David McEvoy. FMCG advertisers such as Colgate are fuelling this growth by moving TV spend into...

MEDIA CHOICE: Handbag-size Cosmopolitan.(Brief Article)
January 8, 2004... The phenomenal success of Glamour has caused rival Cosmopolitan no end of pain. Glamour has firmly established itself as number one in the young women's market - a reward for throwing away the rule book. Cosmopolitan has been left in an...

MEDIA BRIEF: Man Utd names former Channel 4 exec as commercial director.(Andy Anson joins football team Manchester United)(Brief Article)
January 8, 2004... Manchester United has named former Channel 4 executive Andy Anson as its commercial director. Reporting to chief executive David Gil, Anson will be responsible for Manchester United's marketing, customer relationship management, sponsorship and...

MEDIA BRIEF: Forecasts suggest cinema to take 1.8% share of adspend.(Carlton Screen Advertising makes predictions)(Brief Article)(Industry Overview)
January 8, 2004... Carlton Screen Advertising forecasts suggest that cinema is expected to take a 1.8% share of total display adspend in 2004, with predicted admission levels reaching 182 million. Box office hits are expected to include Cold Mountain, Starsky &...

MEDIA BRIEF: Channel 4 predictions.(for Sky Digital and Freeview)(Brief Article)
January 8, 2004... Channel 4 predicts that the number of homes with Sky Digital will reach 7.6 million by the end of next year, while Freeview will reach 3.75 million. It also forecasts that penetration of personal video recorder Sky+ will reach two million.

MEDIA BRIEF: AA reveals adspend only slightly increased.(Advertising Association)(Brief Article)(Industry Overview)
January 8, 2004... The Advertising Association has revealed that UK adspend only showed slight increases in the third quarter of 2003 and dropped in real terms. According to its latest figures, total adspend was pounds 3.38bn, up 0.2% year-on-year and down 2.6%...

MEDIA BRIEF: Panasonic signs deal with RoadAds.(Brief Article)
January 8, 2004... Panasonic has signed a two-year deal with RoadAds, the truckside advertising specialist. As part of the agreement, RoadAds will provide livery for Panasonic's new fleet of 70 lorries and will sell third-party advertising on the backs and sides....

MEDIA BRIEF: Pop Idol final attracts 10.9 million viewers.(Brief Article)
January 8, 2004... Pop Idol's final, won by Michelle McManus, attracted an average of 10.9 million viewers, two million less than watched 2002's final between Gareth Gates and Will Young. This year's final saw one judge, Peter Waterman, storm out of the show in...

MEDIA BRIEF: Observer to publish third issue of travel mag.(The Observer Travel Magazine )(Brief Article)
January 8, 2004... The Observer is to publish the third issue of The Observer Travel Magazine on January 11. It will include features on the greatest journeys of a lifetime, the best Caribbean plantation holidays, a Club 18-30 holiday for millionaires and Johnny...

MEDIA BRIEF: Viacom Outdoor appoints Simon Mead.(Brief Article)
January 8, 2004... Viacom Outdoor has appointed Simon Mead as its head of agency sales. Reporting to national sales director Laura Doughty, Mead will lead two London agency teams comprising 30 people and will pitch ideas and media solutions to agencies. Mead was...

MEDIA BRIEF: WH Smith launches initiative.(to improve magazine sales)(Brief Article)
January 8, 2004... WH Smith has launched an initiative to improve the profitability of magazines within its stores. The retailer is working with publishers and distributors to reduce excess unsold copies, while maintaining availability and protecting sales. It...

MEDIA BRIEF: Latest figures from Radio Advertising Bureau.(Brief Article)(Industry Overview)
January 8, 2004... Commercial radio achieved a record 7.3% share of total display advertising in the third quarter of 2003, according to the latest figures from the Radio Advertising Bureau. Expenditure on radio was up 6.3% for July to September, while market...

MEDIA BRIEF: Aegis expects growth in 2004.(Brief Article)
January 8, 2004... Aegis, the media buying and research group that owns Carat and Vizeum, expects growth in 2004 thanks to market improvements. The network believes the US presidential election and Olympic Games will help the US market grow by 4.7%this year,...

DIRECT: John Lewis plans major customer contact work.(John Lewis PLC)(Brief Article)
January 8, 2004... The John Lewis Partnership is planning a major investment in relationship marketing this year to counter recent steps taken by rivals such as Debenhams and House of Fraser. The staff-owned department store group, which endured a tough...

DIRECT: FMCG and travel reap online ad rewards.(Dynamic Logic researches effectiveness of online advertising)(Brief Article)
January 8, 2004... Online advertising has been hailed as more successful at encouraging consumers to switch brands or buy products than more traditional media such as TV or radio. The research, the first of its kind from online campaign measurement...

DIRECT: Converso urges greater tracking of effectiveness.(after conducting survey of ad agencies)(Brief Article)
January 8, 2004... The majority of advertisers are failing to track the effectiveness of their direct response ads, according to a survey conducted by call handling specialist Converso. Two hundred companies were asked a series of questions about the...

DIRECT: Le Meridien puts global directories task into Tequila.(Brief Article)
January 8, 2004... Le Meridien, the luxury hotel group, has appointed integrated agency Tequila\London to create global in-room and pocket directories for the next two years, following a competitive pitch. The agency has been briefed to devise an online...

DIRECT CHOICE: Cantor.(Cantor Fitzgerald Securities offers spread betting service, United Kingdom)(Brief Article)
January 8, 2004... Spread betting is big business. It is estimated that 100,000 people in the UK regularly place spread bets that vary from estimating the March 2004 gold price to guessing the number of penalties that Manchester United will be awarded. For...

DIRECT BRIEF: National Geographic launches viral e-mail campaign.(Brief Article)
January 8, 2004... The National Geographic Society has launched its biggest viral e-mail campaign for its TV channel, created by design agency Tonic. It is using the medium to boost subscriptions to its magazine. A link to an online game is being sent to the...

DIRECT BRIEF: Slimfast boosts direct marketing activity.(Brief Article)
January 8, 2004... Slimfast is boosting its direct marketing activity with an insert campaign to help slimmers lose weight following the festive season. Six million leaflets will be inserted in a range of consumer and lifestyle publications. The creative work...

DIRECT BRIEF: UK Mail gains access to Royal Mail delivery network.(Brief Article)
January 8, 2004... UK Mail has become the first private company to gain access to Royal Mail's delivery network, following a deal that heralds the arrival of competition in the UK postal market. The company, which is a subsidiary of Business Post, has signed the...

DIRECT BRIEF: Tourism Ireland launches integrated campaign.(Brief Article)
January 8, 2004... Tourism Ireland has launched an integrated campaign to encourage consumers to visit a microsite (www.thislandofmemories.com) and request information on visiting Ireland. Created by entire, the activity uses the theme of a child's letter to...

DIRECT BRIEF: Baxters promotes Luxury range.(Baxters Food Group's range of soups, Blue Chip Marketing Edinburgh)(Brief Article)
January 8, 2004... Baxters Food Group is promoting its Luxury range of soups through a series of door-drops created by Blue-Chip Marketing Edinburgh. The activity began in the build-up to Christmas, and Baxters will promote its Healthy Choice and Vegetarian lines...

DIRECT BRIEF: MBNA chief exec chosen to speak at annual lunch.(Charles Krulak, Institute of Direct Marketing lunch)(Brief Article)
January 8, 2004... MBNA chief executive Charles Krulak has been chosen as the speaker for the Institute of Direct Marketing's annual lunch, to be held on January 30. It is the first in a series of events celebrating the tenth anniversary of the organisation. The...

DIRECT BRIEF: Perspectives Red Cell hires former Leonardo director.(Gary Sharpen)(Brief Article)
January 8, 2004... Perspectives Red Cell has hired former Leonardo creative director Gary Sharpen as executive creative director. He replaces Stuart Burnett, who left the agency last year. Sharpen has won many creative awards including D&AD, Cannes, DMA and ISP...

DIRECT BRIEF: DMA Financial Services Council to hold annual conference.(Brief Article)
January 8, 2004... The DMA Financial Services Council is holding its first annual conference on January 29. It will help delegates adapt their businesses to the current economic and legislative climate. Presentations will be given by speakers such as Citibank...

DIRECT BRIEF: Mazda restructures below-the-line activity.(Mazda Motor Corp.'s plans for marketing)(Brief Article)
January 8, 2004... Mazda is restructuring its below-the-line activity to improve customer response rates. Initial work will involve a three-tier direct marketing programme that for the first time will exclude external lists. The activity will back the launch of...