Marketing articles from January 2003

Marketing archives from January 2003

F1 star challenge to talkSPORT ad heads casebook.(marketing legal cases )(Brief Article)
January 2, 2003... Eddie Irvine's successful challenge against talkSPORT was the most significant marketing legal case of 2002, according to law firm Osborne Clarke. The station used a doctored photograph of Irvine apparently endorsing the brand after it...

Wellbeing brands set to ride storm.(Brief Article)
January 2, 2003... The turbulence of 2002 has left UK consumers in a state of fear, uncertainty and doubt according to leading brand consultants.But brands with vision and personality - particularly 'wellbeing' brands - are set to flourish in 2003. The...

Lotto leads 2002 irritating ad table.(Brief Article)
January 2, 2003... This year's most irritating ad - Billy Connolly's Lotto execution - is also the best recalled commercial of 2002. As if proof were needed that irritating ads are often the most memorable, there are four brands that appear both in the...

Marketing breaks the big industry stories of 2002.(Brief Article)
January 2, 2003... The launch of Nectar, Hutchison's 3 brand name, and the end of Vizzavi were some of the biggest marketing business stories of 2002. Here's a reminder of some of our exclusives. Nectar was one of the year's most important new brands. In...

Pot Noodle tops ITC's catalogue of ad complaints.(Independent Television Commission)(Brief Article)
January 2, 2003... A TV ad for Pot Noodle that described the product as the 'slag of all snacks' was the most complained about ad last year. Three hundred and ten viewers complained to the Independent Television Commission (ITC) that the use of the term...

THAT WAS 2002.(consumer spending)
January 2, 2003... It would be a travesty if 2002 were remembered as a year of layoffs, corporate improprieties and dwindling share prices. In the following pages, we set out the marketing moments, good and bad, that defined the year. Without getting too...

ROLLERCOASTER RIDE: 2002 was another lean year for the marketing industry. Here's why, says Claire Murphy.
January 2, 2003... ENTER THE EURO The euro was introduced in 12 countries across the Continent. In its first day on January 2, Germany and France made the switch efficiently enough. However, in Italy two thirds of ATMs were still dispensing lire, while the...

IDENTITY PARADE: Getting a makeover was all the rage in 2002, writes Tania Mason.(brand makeovers)
January 2, 2003... CAUSING A SENSATION Walkers decided adults were the poorer for the lack of a mainstream premium crisp and sought to fill this abyss with a new crunch called Sensations. It turned out Walkers was right. UK grown-ups snapped up Sensations....

MOVERS AND SHAKE-UPS: James Curtis on the personnel ins, but mostly outs, of 2002.
January 2, 2003... JEREMY DALE Arguably, the only two figures to emerge from the ITV Digital fiasco intact were its marketing director, Jeremy Dale, and knitted mascot Monkey. When ITV Digital collapsed, both marketer and Monkey were in high demand and Dale...

MONKEY BUSINESS: Of all UK media, digital TV had the toughest time in 2002.
January 2, 2003... NEW DAWN Jaw-dropping coups in media are rare. Sky's poaching of Five's feisty chief executive Dawn Airey from the open arms of ITV was one. Failure to close the deal was a PR disaster for ITV, which was both too open and over confident...

EXERCISING SELF-CONTROL: Would-be law-makers were everywhere, but responsible marketers kept them at bay.
January 2, 2003... ALCOHOL SOBERS UP Alcohol brands felt the self-regulatory squeeze in 2002, when, in September, the Portman Group extended its Code of Practice to clamp down on irresponsible marketing. Portman included a far wider range of marketing,...

WINNING POST: Below-the-line blossomed and loyalty was back on the cards, writes James Curtis.
January 2, 2003... ELECTORAL ROLL PANIC Retired accountant Brian Robertson's spat with Wakefield City Council over selling his electoral roll data for commercial purposes played havoc with the direct mail industry in 2002. A High Court ruling put the...

MOST IRRITATING ADS: Why did they do it? Gail Kemp looks at 2002's real stinkers.
January 2, 2003... LOTTO So what was it about Billy Connolly that annoyed people? The silly walks? The manic facial expressions? Our money is on the purple beard - and the WCRS team scores 'nul points' for failing to discover why Connolly turned up with a...

ADWATCH STARS OF 2002: Gail Kemp reports on the year's most memorable advertising.
January 2, 2003... HIGHEST RECALL OVER THE YEAR Sainsbury's If ever there were an example of a win/win celebrity endorsement, it has to be Sainsbury's use of Jamie Oliver. While enhancing Jamie's profile, the campaign has, according to the research that...

THE CREATIVE CHOICE: The people who create the ads take their pick from 2002's best.
January 2, 2003... AUDI 'INFLUENCE' BARTLE BOGLE HEGARTY Malcolm Duffy, creative partner Miles Calcraft Briginshaw Duffy 'It's been a poor year for creativity. I struggled to think of a real humdinger for 2002, and then I remembered the Audi 'Influence'...

BIG MONEY GAMES: It's been a year of drama and upheaval for the sporting world, writes Mark Kleinman.
January 2, 2003... OWN GOAL After realising ITV Digital had vastly overpaid for the Football League's TV rights to the tune of pounds 315m, Carlton and Granada - the companies behind it - reneged on the contract, leaving dozens of clubs high and dry and the...

A GR8 YR 4 TXT: The newest advertising medium has gone from strength to strength, reports Claire Murphy.
January 2, 2003... ORANGE KISS Months before Orange became more famous in the marketing world for its controversial agency selection process, the brand was leading the way in using ads to boost texting. The 'Ice night' spot by Lowe featured a woman...

NAMED AND SHAMED: 2002 has taken more than its fair share of reputations with it.(celebrity media coverage)
January 2, 2003... SUPERMUDDLE Naomi Campbell scored a pyrrhic victory in March. She won damages from The Mirror, which had photographed her emerging from a narcotics anonymous centre.The award? pounds 3500. And the downside was a vicious backlash by the...

SERVICES HELPLINE.
January 2, 2003... Sam Solley takes the hassle out of finding the right product or service - you ask the question, he'll provide the answer. All the news Q: Is it possible to get hold of cuttings of the complete press coverage we received for our latest...

MARKETING MIX: Brand manager of the week - Mark Dickinson, Niquitin CQ.(Brief Article)(Interview)
January 2, 2003... Name Mark Dickinson Age 41 Job title Marketing manager, Niquitin CQ The simultaneous launch of NiQuitin CQ across three markets with a genuinely pan-European package, which redefined a stagnant smoking control category. Subsequently,...

MARKETING MIX: Marketers list soon-to-be-broken resolutions.
January 2, 2003... It's January, the country's in a post-festive stupor and here at Mix, we're frantically trying to keep our New Year's resolutions. We sampled some of the industry's movers and shakers for their own personal and professional promises for the...

MARKETING MIX: Pen portrait - Chris Boyd, Audit Bureau of Circulations.
January 2, 2003... Chris Boyd is chief executive of the Audit Bureau of Circulations. He was a board director at IPC before joining ABC in 2000. ABC provides the media industry with an independent currency on which to trade. Oh my... what enormous lower...

MARKETING MIX: Book of the week.(Bringing Out the Best in People: How to Apply the Astonishing Power of Positive Reinforcement)(Book Review)
January 2, 2003... Bringing out the best in people: How to apply the astonishing power of positive reinforcement by Aubrey C Daniels (McGraw Hill, pounds 14.99). We all know that holding a euphemistic big stick over someone will get the job done, but it's...

MARKETING MIX: I'll name that brand in one.(Miles Laboratories product )(Brief Article)
January 2, 2003... The ancient Egyptians believed in cabbage water, the Chinese swore by horse brain and the Romans preferred to use screech owl's eggs, roasted boar's lung or powdered pumice stone. Others believed that a cure lay in throwing up over a frog or in...

MARKETING MIX: Global pulse.(stress reduction)(Brief Article)
January 2, 2003... Chill out culture In response to hectic modern lives, there has been a consistent rise in chill-out culture across the world, encapsulating relaxing 'down-time' activities, 'ambient' nightclubs, festivals, massages, spa visits and yoga....

Marks & Spencer names chief after eight-month hunt.(Alice Avis)(Brief Article)
January 9, 2003... Marks & Spencer has ended its eight-month search for a marketing chief with the appointment of Alice Avis, a former global brand director of Johnnie Walker whisky. Avis will join the retail giant on January 20 as director of marketing and...

Resignations stall launch of SPi body.(Standards for Promotion Inspectorate)(Dame Stella Rimington, Elizabeth Filkin)(Brief Article)
January 9, 2003... Plans for a new body to clean up the promotional marketing industry have been thrown into disarray after the resignation of key advisers including Dame Stella Rimington, the former head of MI5, and Elizabeth Filkin, the former Parliamentary...

Coke asks Mother for fresh ad ideas.(Coca-Cola Beverages PLC)(Brief Article)
January 9, 2003... Coca-Cola is reviewing advertising for its flagship brand in the UK, and is asking Mother to come up with ideas to compete with McCann-Erickson. The decision demonstrates a new determination by the world's biggest brand to come up with...

Vodafone fights for ICC World Cup cricket presence.(International Cricket Council)(Brief Article)
January 9, 2003... Vodafone, the pounds 12m sponsor of the England cricket team, is facing the prospect of a World Cup blackout despite last-ditch negotiations with the International Cricket Council (ICC). The mobile phone giant, which has been the team's...

TUI picks agencies for pounds 100m pan-Euro task.(Brief Article)
January 9, 2003... TUI, the world's biggest travel group, has hired the DDB network and German agency Jung Von Matt to handle its pounds 100m pan-European ad account. The appointment comes after a five-month pitch process, which also involved Saatchi &...

Levi's appoints Timberland boss to retail position.(Levi-Strauss, Sue Chidler)(Brief Article)
January 9, 2003... Levi-Strauss has poached Timberland's European marketing director Sue Chidler for the new position of retail marketing director for Europe. The world's biggest jeans company has created the role to ensure consumers' experience of the brand...

STOP PRESS: Nissan launches major ad campaign.(with TBGWA/G1)(Brief Article)
January 9, 2003... Nissan is launching a major advertising campaign for its new Micra, with a TV and cinema ad directed by David Lynch. The European campaign, through Paris agency TBWA/G1, is the brand's most expensive ever and centres around a new 'Micra'...

STOP PRESS: Appointment at Holmes Place.(Jeremy Tester)(Brief Article)
January 9, 2003... Holmes Place has appointed former New PHD client services director Jeremy Tester as marketing director. He replaces Mario Pederzolli, who has moved to be head of business development. It is not clear if he plans to review advertising, which is...

STOP PRESS: Coca-Cola to sponsor Ant & Dec show.(on Independent Television)(Brief Article)
January 9, 2003... Coca-Cola is sponsoring ITV's Ant & Dec's Saturday Night Takeaway from this weekend in what is believed to be a pounds 1m deal. Idents will promote Coca-Cola's 1.25 litre share size pack.

STOP PRESS: Ferrero picks WCRS for ad account.(for Kinder Chocolate)(Brief Article)
January 9, 2003... Ferrero has handed the pounds 3m advertising account for Kinder Chocolate, its new children's countline, to WCRS, which already handles its Tic Tacs and Kinder Bueno accounts.

STOP PRESS: Appointment at Allied Domecq UK.(Alison Levett)(Brief Article)
January 9, 2003... Allied Domecq UK has appointed former Campbell Soup marketing chief, Alison Levett, as managing director. Levett joins from Campbell Soup, where her most recent post was managing director.

STOP PRESS: Procter & Gamble to work with Leo Burnett.(launch of Inner Science haircare products)(Brief Article)
January 9, 2003... Procter & Gamble is working with Leo Burnett UK on the launch of Inner Science, a haircare range aimed at women aged 30 and over. The range, currently available in the US and Asia, launches in Canada this month with a campaign fronted by Peri...

STOP PRESS: Carlton seeks sponsor.(Carlton Communications PLC, for television program 'Crossroads')(Brief Article)
January 9, 2003... Carlton is seeking a sponsor for the newly revamped Crossroads, which launches next week, after Unilever soap powder brand Surf opted not to renew its sponsorship.

STOP PRESS: Furse resigns from Bulmers.(Tim Furse)(Brief Article)
January 9, 2003... Bulmers' group strategy and international director and former marketing director Tim Furse has resigned from the cider-maker after 13 years. Meanwhile, Strongbow has climbed from eighth to fourth place in the latest Nielsen league table of...

STOP PRESS: Daily Sport told not to repeat promotion.(reader promotion offers air guns)(Brief Article)
January 9, 2003... The Daily Sport has been told not to repeat a reader promotion offering air guns after the Advertising Standards Authority found the offer was irresponsible, as the guns could be mistaken for offensive weapons.

STOP PRESS: Vodafone rapped for direct mailing.(child almost chokes on lozenge included in promotion package)(Brief Article)
January 9, 2003... Separately, Vodafone has been rapped for sending out a direct mailing containing a throat lozenge, after a child opened it and nearly choked on the lozenge. The Advertising Standards Authority agreed that including the lozenge was...

STOP PRESS: Carling beats Budweiser to become sponsor.(Brief Article)
January 9, 2003... Carling has beaten Budweiser to become the new pounds 12m sponsor for Celtic and Rangers football teams over the next three years.

STOP PRESS: Hutchison 3G strikes deal with Dixons.(Dixons Store Group)(Brief Article)
January 9, 2003... Hutchison 3G has struck a deal with Dixons Store Group to sell its 3-branded products in The Link stores and some select Dixons ones.

STOP PRESS: Admiral appoints MediaVest.(Admiral Insurance Co.)(Brief Article)
January 9, 2003... Admiral Insurance has appointed MediaVest and MediaVest Manchester to handle its pounds 4m media business.

STOP PRESS: Nintendo launches smaller Game Boy Advance.(signs as sponsor for MTV event)(Brief Article)
January 9, 2003... Nintendo is launching Game Boy Advance SP, a smaller version of its pocket-sized Game Boy Advance, on March 7. Meanwhile, Nintendo Gamecube has signed up as title sponsor for MTV's Winterjam 2003 in Davos, Switzerland, on March 14.

STOP PRESS: Goldfish launches TV and cinema campaign.(Goldbrand Development Ltd.)(Brief Article)
January 9, 2003... Credit card Goldfish launches a TV and cinema campaign today (January 9), to promote its flexible loans. The ad, by TBWA/London, shows a goldfish destroying the letters 'I' and 'N' in the word 'Inflexible'.

STOP PRESS: Promotion at IPC Ignite!(Niall McKinney)(Brief Article)
January 9, 2003... IPC Ignite! the music and men's division of IPC Media has promoted Niall McKinney, who currently holds the position of head of marketing for the group's men's and music titles, to become the marketing director of IPC Ignite!

STOP PRESS: Correction.(Correction Notice)
January 9, 2003... The Argos campaign by Euro RSCG Wnek Gosper did not appear in the 'Top ten most irritating ads' table, as was reported incorrectly by Marketing (January 2). We are happy to clarify that the correct table appears on page 14 of that issue, and...

Camelot showcases real-life recipients.(Brief Article)
January 9, 2003... Camelot's new pounds 20m TV campaign will show real-life recipients of National Lottery cash, in an attempt to reassure the public about the destination of good causes money. The ads, which break on January 20, replace the Billy Connolly...

Lucozade Sport ads shift to M&C.(Brief Article)
January 9, 2003... Lucozade Sport's new pounds 5m advertising strategy will be created by M&C Saatchi, after an extensive creative review by owner GlaxoSmithKline. The decision spells the end of Ogilvy & Mather's 12-year hold on the account, although O&M...

Sainsbury's Bank to debut on TV.(Brief Article)
January 9, 2003... Sainsbury's Bank is launching its first ever TV ad, as part of its campaign to bring its brand in line with the main supermarket chain. Drawing on the success of its supermarket advertising, the spot stars Jamie Oliver and one of his...

Expedia selects CHI to promote full travel range.(Clemmow Hornby Inge)(Brief Article)
January 9, 2003... Expedia, the online travel company, has handed Clemmow Hornby Inge its pounds 4m advertising account. The appointment comes as it seeks to increase brand awareness and encourage more customers to buy their full travel package online rather...

RBS hands pounds 7m account to Saatchis.(Royal Bank of Scotland)(Brief Article)
January 9, 2003... Royal Bank of Scotland has awarded its pounds 7m retail banking account to Saatchi & Saatchi following a protracted eight-month pitch that involved at least two shortlists. RBS announced it was to review its account out of Faulds last May...

Sales houses seek to boost adspend on ITV2.
January 9, 2003... ITV sales houses have sought a share of advertisers' total TV spend for ITV2 for the first time, as they seek to stem money flowing away from ITV. The move is part of what is being described as a 'bloody' negotiation round for ITV, as the...

Aeroflot tries to ditch bad image with rebranding.(Brief Article)
January 9, 2003... Aeroflot, the Russian airline saddled with a reputation for poor safety standards and unreliable service, has unveiled the first stage of its new brand identity, to be applied to its fleet of planes this year. The identity, created for...

New TV campaign for Abbey National.(Brief Article)
January 9, 2003... Abbey National admits that it can't make your fantasies come true, but it can help out with life's simpler problems, such as saving money, in its new celebrity-laden TV campaign. Breaking on Friday, the first execution stars Martin Kemp, who...

Former eBay UK chief lands top easyCar position.(Jennifer Mowat)(Brief Article)
January 9, 2003... EasyCar, the car hire arm of easyGroup, has hired former UK managing director of eBay, Jennifer Mowat, as commercial director. The appointment comes as easyCar seeks to increase its business in the lead-up to a planned IPO in 2004. ...

Ebookers hires Team Saatchi for first creative job.(Team Saatchi )(Brief Article)
January 9, 2003... Travel company Ebookers, which incorporates the Flightbookers offline brand, has made its first agency appointment, hiring Team Saatchi to its creative account. The appointment was overseen by the company's chief executive, Dinesh Dhamija,...

Red Bull unveils sugarfree drink in global launch.(Brief Article)
January 9, 2003... Red Bull is launching the first-ever variant of its flagship energy drink brand in an attempt to target calorie-conscious consumers. This month, the soft drink giant unveils Red Bull Sugarfree around the world, with its UK launch starting...

The Number hires Myrtle founder for director post.(Alex Lewis)(The Number )(Brief Article)
January 9, 2003... Directory enquiries company The Number has recruited Alex Lewis as brand communications director as it prepares for its launch advertising assault. Lewis joins from Myrtle, the brand communications agency she co-founded in her maiden name...

Haymarket Exhibitions fills top spot.(Simon Clarkson)(Brief Article)
January 9, 2003... Former Radio Times marketing director Simon Clarkson is joining Haymarket Exhibitions as its top marketer with responsibility for exhibitions such as Clotheshow Live and AutoSport International. Reporting to Haymarket Exhibitions chairman...

Marketers back kids' ads code of practice.
January 9, 2003... More than three-quarters of senior marketers favour the introduction of a voluntary code of practice to regulate advertising to children, according to a new study. The figures underline growing industry concerns over the threat of government...

Powergen embarks on brand relaunch.(Brief Article)
January 9, 2003... Powergen this week embarks on its multi-million pound brand relaunch campaign that seeks to position the utility company as an innovative and responsible company. The first of the TV ads, as predicted by Marketing (October 17, 2002), focuses on...

Slim-Fast breaks with tradition for ITV sponsorship.(Unilever Group)(Brief Article)
January 9, 2003... Unilever's dieting brand Slim-Fast is making its broadcast sponsorship debut by linking with the new series of ITV1's holiday programme Wish You Were Here...? in an pounds 800,000 deal. The deal, which starts this week, sees Slim-Fast...

Marmite subject to ITC probe for same-sex kiss.(Brief Article)
January 9, 2003... Unilever Bestfoods' new TV ad for Marmite, which claims to have the first same-sex kiss in a TV commercial, is being investigated by the Independent Television Commission (ITC) due to ten complaints that it is offensive. The ad, created by...

First Direct uses online animated female character.(Brief Article)
January 9, 2003... First Direct is trialling an online help service called Cara that enables customers and prospective customers to ask questions and receive spoken answers from a computer-generated female character. The bank, which prides itself on its level...

Royal Mail picks brand chief for services position.(Brief Article)
January 9, 2003... Royal Mail brand marketing chief Paul Troy has snapped up a key role in its newly-restructured marketing department, overseeing the distribution of the company's entire pounds 80m communications budget. Troy takes on the new role of head...

Burger King promotes Kiwi to top UK position.(Paul Reynish)(Brief Article)
January 9, 2003... Burger King UK has moved Paul Reynish to be its head marketer in the wake of Anna Joseph's sudden resignation at the end of last year. Reynish, 35, a New Zealander, has worked for the fast food chain for seven years, mainly in New Zealand...

HFC account goes to Starcom Motive.(Brief Article)
January 9, 2003... HFC Bank, the bank and credit card provider, has consolidated its pounds 12m media planning and buying account into Starcom Motive, to increase cost efficiencies. Previously, Starcom handled the Marbles credit card business, and The Media...

Air New Zealand links up with The Lord of the Rings.(Brief Article)
January 9, 2003... A 40 metre-long scene of Frodo Baggins painted on a jumbo jet will form the centrepiece of a campaign by Air New Zealand to cash in on The Lord of the Rings' success. The airline has signed a two-year deal with New Line Cinema, producer of...

New TV ad for Citroen.(Brief Article)
January 9, 2003... Citroen continues its theme of mischievous robots on a Citroen production line in a new pounds 7.5m TV ad for its Xsara Picasso MPV. Entitled 'Robot's Revenge', the 30-second execution breaks this week. It is set at night and, as in previous...

NEWS BRIEFS: Coca-Cola overhauls packaging.(Brief Article)
January 9, 2003... Coca-Cola is overhauling the packaging for its low-calorie Coke range worldwide for the first time since 1997. The new look will be applied to Diet Coke, Coca-Cola light, caffeine-free Diet Coke, caffeine-free Coca-Cola light and Diet Coke with...

NEWS BRIEFS: Appointment at Big City.(Brendan Moffet)(Brief Article)
January 9, 2003... Emap Performance's Big City radio network, which includes stations such as Sheffield's Hallam FM and Newcastle's Metro Radio, has appointed Brendan Moffet as brand director. Moffet is a former brand director of Emap Performance's Magic Radio...

NEWS BRIEFS: Budweiser to sponsor Super Bowl broadcast.(Brief Article)
January 9, 2003... Budweiser is to sponsor the UK broadcast of this year's Super Bowl, strengthening the beer brand's relationship with American Football. The match will be shown on Five on January 26.

NEWS BRIEFS: Uniroyal appoints agency to handle UK ad account.(Palmer Hargreaves Wallis Tomlinson)(Brief Article)
January 9, 2003... Uniroyal, the Continental Tyre Group brand, has appointed Palmer Hargreaves Wallis Tomlinson to handle its UK advertising account, with a brief to target a younger audience. The agency has handled the Continental tyre brand for the past six...

NEWS BRIEFS: Share of multi-channel viewing grows.(Brief Article)
January 9, 2003... Share of viewing to multi-channel homes grew by 12.67% last year to 22.05% according to figures from Barb. Multi-channel showed the biggest increase in viewing but Five also did well, with a 9.08% increase to 6.28%. Channel 4 recorded a 0.4%...

NEWS BRIEFS: Jonathan Edwards to front marketing campaign.(Brief Article)
January 9, 2003... Jonathan Edwards, the Olympic triple jumper, is to front a multi-media marketing campaign for Ultralase, the laser eye specialists. The campaign, through Advertising Principles, launches in February, and will use TV, press and direct mail,...

NEWS BRIEFS: TV ad campaign for Thai Bites.(Jacobs)(Brief Article)
January 9, 2003... Jacobs is supporting its Thai Bites snack brand with a pounds 4.5m spend for 2003 that will see an eight-week TV advertising campaign in the spring, coupled with nationwide sampling. The media is through Carat, with creative by Euro RSCG Wnek...

NEWS BRIEFS: Sunday Mirror launches travel supplement.(Brief Article)
January 9, 2003... The Sunday Mirror has launched Holidays, a travel supplement to be published each week with the paper. Edited by Sunday Mirror travel specialist Sarah Whitfield-King, the 24-page colour supplement will cover features such as the best family...

NEWS BRIEFS: Wesleyan Insurance appoints agency.(Brief Article)
January 9, 2003... Wesleyan Insurance has appointed Rees Brandley Hepburn to handle its pounds 1m marketing budget. The agency will be responsible for both its Wesleyan and Medical Sickness brands.

NEWS BRIEFS: Consumers Association to close Kitemark scheme.(Brief Article)
January 9, 2003... The Consumers Association has called on business and government to set up an alternative to its Which? Web Trader, after announcing it will close the Kitemark scheme, designed to bring consumer confidence in online shopping, at the end of...

NEWS BRIEFS: Appointment at Lexus.(Brief Article)
January 9, 2003... Lexus has appointed Louise Everett as advertising manager. She joins from IBM UK where she was advertising and brand manager. She will report to general manager marketing David Brimson.

NEWS BRIEFS: Nescafe and Shelter in partnership.(Brief Article)
January 9, 2003... Nescafe has begun the latest stage of its partnership with Shelter, funding a pounds 600,000 outdoor campaign for the homeless charity. Ads by McCann-Erickson focus on housing issues affecting young people and carry the Nescafe logo in the...

NEWS BRIEFS: Telegate appoints Hyper to build website.(Brief Article)
January 9, 2003... Telegate, the directory enquiries service available by dialling 118866, has appointed Hyper to build its web site and develop online marketing strategy.