Marketing articles from January 2002

Marketing archives from January 2002

Team GB heads to Winter Olympics with two backers.(Brief Article)
January 4, 2002... The British Olympic Association (BOA) has denied it is facing a sponsorship shortfall despite securing only two commercial backers for next month's Winter Olympic Games in Salt Lake City. Adidas and Rover have signed up as Team GB partners...

Government proposes euro ad push.(Brief Article)
January 4, 2002... The government is considering a major marketing campaign to inform the UK public about the need to familiarise themselves with the euro following the launch of the single currency in most EU states this week. If the campaign gets the...

Lloyds TSB to hand Rainey Kelly ad job.(Rainey Kelly Campbell Roalfe/Y and R)(Brief Article)
January 4, 2002... Lloyds TSB is poised to hand the bulk of its [pounds sterling]36m advertising business to Rainey Kelly Campbell Roalfe/Y&R, starting with the business banking account. Rainey Kelly's appointment to the Lloyds TSB roster is still...

Former KFC chief takes top role at compass group.(Brief Article)
January 4, 2002... Compass Group, the food service and hospitality giant, has hired former KFC marketing chief John Prior to fill the new role of global brand director. Prior, who joins from business centre operator Regus, will take up the post on Monday. He...

Inland Revenue tops 2001 table of irritating ads.(Brief Article)
January 4, 2002... Being reminded to pay tax is the ultimate turn-off for TV viewers, despite attempts by the Inland Revenue to improve its image and become more user-friendly. The Inland Revenue's ad campaign, featuring Father Ted housekeeper-from-hell Mrs...

Army picks Publicis for [pounds sterling]7m recruitment drive.(Brief Article)
January 4, 2002... The Army has handed Publicis the task of boosting the number of British soldiers joining the force in the wake of a dramatic fall in recruits. Army marketing director Mark Bainbridge and Brigadier Simon Young CBE, Commander Recruiting...

Leading advertisers have attacked ITV1. (Stop Press).
January 4, 2002... Leading advertisers have attacked ITV1 for allowing its all-time average audience share in 2001 to fall behind BBC One's for the first time ever. John Sanders, group marketing director for Rover, and Bernard Balderston, media director for...

The department for transport, local government and the regions. (Stop Press).(Brief Article)
January 4, 2002... The Department for Transport, Local Government and the Regions has appointed Rainey Kelly Campbell Roalfe/Y&R to promote traveline, the UK-wide scheme to help people plan public transport-based journeys. Media planning will be handled by...

Adidas-Salomon is reported to have handed its global advertising business to Omnicom's TBWA.(Brief Article)
January 4, 2002... Adidas-Salomon is reported to have handed its estimated [pound sterling]65m global advertising business to Omnicom's TBWA network. TBWA pitched alongside existing roster agency 180. The appointment means Leagas Delaney will now no longer work...

Unilever chairman Niall FitzGerald has been knighted. (Stop Press).(Brief Article)
January 4, 2002... Unilever chairman Niall FitzGerald has been knighted in the New Year's Honours, while National Magazine Company managing director Terry Mansfield has been awarded a CBE for services to the publishing industry.

Prudential, the life and pensions provider, has shortlisted. (Stop Press).(Brief Article)
January 4, 2002... Prudential, the life and pensions provider, has shortlisted BMP DDB, D 'Arcy, TBWA\London, WCRS and Publicis to pitch for a brand push. The review follows chief executive Mark Wood's announcement that an additional [pound sterling]20m has been...

Budweiser has replaced carling as one of Manchester united. (Stop Press).(Brief Article)
January 4, 2002... Budweiser has replaced Carling as one of Manchester United's ten second-tier sponsors and official beer, ahead of the Premiership team's proposed tour of the US in 2003 .The deal, believed to be worth around [pound sterling]1m a year for four...

Ferrero is to launch a spearmint version of tic tac. (Stop Press).(Brief Article)
January 4, 2002... Ferrero is to launch a spearmint version of Tic Tac, the first new flavour from the brand in more than 20 years. The launch this month will be supported by a [pound sterling]2.8m TV, poster, and sampling campaign.

Matthews Foods, producer of the pure range of spreads. (Stop Press).(Brief Article)
January 4, 2002... Matthews Foods, producer of the Pure range of spreads, is to launch the UK's first calcium-enriched spread, a dairy-free product called Calvia, supported by a national press campaign through Webb Scarlett in March.

The Adolph Coors Company, the US brewer that sells coors light. (Stop Press).(Brief Article)
January 4, 2002... The Adolph Coors Company, the US brewer that sells Coors Light in the UK, has bought Carling and several other former Bass brands from Interbrew for [pound sterling]1.2bn. Carling Brewing Company chief executive Jerry Fowden said the deal would...

Pearson has announced it is to sell its 22% stake in RTL Group. (Stop Press).
January 4, 2002... Pearson has announced it is to sell its 22% stake in RTL Group, Channel 5's biggest shareholder, to German media group Bertelsmann for [pound sterling]939m. But there is speculation that RTL's independent directors may reject the deal.

Pernod-Ricard has acquired Chivas Brothers. (Stop Press).(Brief Article)
January 4, 2002... Pernod-Ricard has acquired Chivas Brothers, the Scotch whisky division of Seagram, and Martell, following the US Federal Trade Commission's approval of its joint purchase with Diageo of the Seagram spirits business. Diageo will gain Captain...

KFC has ditched the animated Colonel Sanders character. (Stop Press).
January 4, 2002... KFC has ditched the animated Colonel Sanders character, launching a campaign by Ogilvy & Mather in which the voice of Samuel L Jackson tempts people to 'Give in to the chicken'.

Nickelodeon UK has appointed Mustoe Merriman Levy. (Stop Press).(Brief Article)
January 4, 2002... Nickelodeon UK has appointed Mustoe Merriman Levy to handle its [pound sterling]3m advertising account on a retained basis. The agency previously handled Nickleodeon advertising on a project basis.

Suzuki GB is starting its adspend for 2002 with a press and poster campaign. (Stop Press).(Brief Article)
January 4, 2002... Suzuki GB is starting its adspend for 2002 with a press and poster campaign worth upwards of [pound sterling]5m in support of its Liana hatchback .The two TV executions, with creative by Nexus/HUK and planning and buying by Media by Design,...

Camelot acting media manager Matthew Pilcher. (Stop Press).(Brief Article)
January 4, 2002... Camelot acting media manager Matthew Pilcher has left the company. The former Nestle media director, who joined Camelot in October from media agency OMD, had been covering the position for Henrietta Hughes, who was on maternity leave, but has...

BBC reshuffles roster for digital push.(Brief Article)
January 4, 2002... The BBC is reviewing its advertising agency relationships as it prepares for record levels of promotional spend this year. Andy Duncan, the BBC's director of marketing and communication, is to allocate whole areas of its advertising...

Holiday Inn chief promoted in rejig.(Brief Article)
January 4, 2002... Six Continents has promoted Holiday Inn UK marketing director Simon Stringer to head of marketing for the brand across Europe, the Middle East, and Africa (EMEA) in a sweeping restructure that aims to make its marketing division more...

Butchers awards Clemmow Hornby Inge [pounds sterling]3m ad job.(Brief Article)
January 4, 2002... Butchers, the pet food manufacturer, has handed its [pound sterling]3m advertising account to Clemmow Hornby Inge (CHI) as it attempts to dent Mars' and Nestle's lead in the market. The appointment comes as the company prepares to step up...

P&O cruises.
January 4, 2002... [Illustration omitted] Caption: P&O Cruises starts a TV campaign this week through Miles Calcraft Briginshaw Duffy. The ads mark a return to TV after a five-year break and form part of a [pound sterling]7m brand push which also includes...

Britannic Money chief departs for agency position.(Brief Article)
January 4, 2002... Britannic Money marketing director Matt Smith is quitting the mortgage company to join creative agency WPB as business development director. Smith was behind Britannic Money's [pounds sterling]10m relaunch at the beginning of last year,...

Peroni boosts ad budget in bid to gain new outlets.(Brief Article)
January 4, 2002... Peroni has retained creative agency Burkitt DDB to handle its [pounds sterling]3m creative account as it seeks to extend the market for its lager brands beyond Italian restaurants. The Italian lager maker is increasing its advertising...

County Hall to be first 'listed' ad site.(Brief Article)
January 4, 2002... English Heritage is to allow a huge poster to be wrapped around London's County Hall. This will be the first time it has allowed advertising on a listed building. County Hall is located on the south side of the River Thames almost directly...

Heineken names brand chief with global remit.(Alan Gourdie )(Brief Article)
January 4, 2002... Heineken has named Alan Gourdie as its global brand chief, amid continuing uncertainty over the brand's positioning in the UK market. Gourdie, who has already taken up his position, joined from New Zealand's Dominion Breweries where he was...

Tiny planets.(new children's show)(Brief Article)
January 4, 2002... [Illustration omitted] Caption: Forget Teletubbies and Tweenies, the hottest new property for preschoolers in 2002 is set to be Tiny Planets, a new CITV series starring 3-D animated characters Bing and Bong. Bing and Bong live on their own...

Government ads warn teens of net chatroom danger.(Brief Article)
January 4, 2002... The government will this month launch the second phase of its internet chatroom safety marketing push with a through-the-line campaign to warn teenagers about the dangers of talking to strangers on the web. Unveiled by Home Office minister...

Sainsbury's ads gain most press coverage for Q4.(Brief Article)(Industry Overview)(Statistical Data Included)
January 4, 2002... Store wars in the retail sector meant the big supermarkets had the most talked-about advertising campaigns in the fourth quarter of 2001, according to the latest Ads That Make News survey. The survey, by media PR firm Propeller and media...

Charity on Cystic Fibrosis hands job to Miles Calcraft.(Brief Article)
January 4, 2002... The Cystic Fibrosis Trust (CFT) has appointed Miles Calcraft Briginshaw Duffy to handle its through-the-line campaign with a brief to generate an extra [pounds sterling]15m in donations over the next five years. The appointment comes as...

Radio advertising revenues. (Briefs).(Brief Article)
January 4, 2002... Radio advertising revenues will fall by a further 4% on top of the 7% decline of2001, Optimedia's managing partner Greg Grimmer has predicted. Meanwhile, Carat has forecast that radio will see a decline of between 0 and -2%. Grimmer said:...

Outdoor ad income. (Briefs).(Brief Article)
January 4, 2002... Outdoor ad income is set to rise by 2% during 2002, according to Optimedia, while JCDecaux's marketing director David McEvoy has forecast a 5% growth. Maiden Outdoor chief executive David Pugh said outdoor is being boosted by a number of...

Channel 4's education division, 4 learning. (Briefs).(Brief Article)
January 4, 2002... Channel 4's education division, 4 Learning, has appointed Heather Rabbatts, a member of the BBC's Board of Governors, as managing director. Rabbatts, formerly chief executive of the London Borough of Lambeth and founder and chief executive of...

Purdey. (Briefs).(sponsors bus shelters playing music)(Brief Article)
January 4, 2002... Purdey's, the soft drinks brand, has commandeered ten Central Manchester bus shelters to play soothing music to stressed-out bus users until mid-January. The 'sonic shelters' will play a range of sounds, including bird song and wind chimes. The...

Ok! (Briefs).
January 4, 2002... OK! is to install magazine vending machines in health club chains Guildford Spectrum and Dragons. The campaign, to run from February 1 to April 30 through In-House Group, will mean that the clubs' one million members will be able to buy the...

Guardian media group radio. (Briefs).(Brief Article)
January 4, 2002... Guardian Media Group Radio is set to unveil a [Pound sterling]1m marketing campaign to launch its Scottish station Real Radio on January 8. Six TV executions by Manchester-based Cranshaw Middleton broke on Scottish TV screens on December 27,...

Gullane entertainment. (Briefs).(Brief Article)
January 4, 2002... Gullane Entertainment, the company that owns the licensing rights to children's characters such as Thomas the Tank Engine, has acquired a 50% stake in SC4 International, which owns the Fireman Sam rights. The two companies will jointly make a...

The independent on sunday. (Briefs).(Brief Article)
January 4, 2002... The Independent on Sunday is to be the media partner for the Alan Clarke Season at the National Film Theatre. The season, from February 1 to March 31, will show Clarke's plays including Scum, which was banned by the BBC for 14 years.

ITV and GMTV tipped to lose out to sky and C5. (Media).(Brief Article)(Statistical Data Included)
January 4, 2002... Sky and Channel 5 will gain advertising revenues at the expense of ITV and GMTV next year, according to new forecasts by UK media agencies. Carat predicts that ITV advertising income will slump further in 2002, by 7.5%, and GMTV by 2%,...

Newspapers face further fall in revenue. (Media).(Brief Article)
January 4, 2002... Most media experts feel the whole press sector faces a seriously rocky ride in 2002, with no hope of respite until late in the year. "I believe the sector will continue to decline in total revenue terms," said Tim Kirkman, head of press at...

Zest. (Media choice).(praise for periodical)(Brief Article)
January 4, 2002... The January issue of Zest has two front covers, the contents split with a 'Party' section devoted to the festive season and on the flip side a 'Detox' section for the New Year. As an advertiser, it's always good to see magazines...

Consumer mags market to shrink in next 12 months. (Media).(Brief Article)
January 4, 2002... There will be fewer consumer magazines by the end of 2002, according to media buyers. "While there have been quite a few closures this year, it's still a saturated market," said Claudine Collins, press director at Media Com TMB. "The...

Good causes deliver for brands: Do companies gain from being socially responsible? Tania Mason reports on how cause-related marketing impacts the bottom line. (Analysis).
January 4, 2002... So Christmas is over, and with it the season of giving and goodwill. January is the time for most people to get back to their daily grind of making as much money as possible for the company that employs them. It sounds callous, but let's...

Customer focus will aid revival of high-tech firms.(Brief Article)
January 4, 2002... ********** Introducing the principles of strategic marketing into the corporate nervous system becomes essential to survival. For example, consumer goods embraced the principles of marketing in the late 50s and early 60s when faced with...

Would a crystal ball tell us with certainty what 2002 will bring?(Brief Article)
January 4, 2002... ********** Not one of them, it seems, has the courage to say with any certainty when the current downturn is going to end. In fact most start hopping from one leg to the other when asked even comparatively simple things such as predicting...

Market researchers shouldn't be asked to predict the future.(Brief Article)
January 4, 2002... ********** In terms of size this puts it up among the top worldwide advertising agency networks, most of which were launched a century or so ago. Last month Marketing anointed Taylor Nelson Sofres as its Market Research Agency of the...

Letters.(Brief Article)
January 4, 2002... Ruling illustrates limits of ASA James Rothnie, director of corporate affairs, easyGroup, London NW1 In his attempted defence of the ASA's decision to uphold the AOL complaint against easy InternetCafe, Christopher Graham, the ASA...

Marketers believe signs are good for a turnaround 2002. (Leader).(Brief Article)
January 4, 2002... Cautious optimism is a wonderful concept. As 2002 stretches out before us, and a tough 12 months lies just behind, it is heartening to see that there are so many marketers who choose to be guided by the signs of hope that mark out what is still...

Why intangibles are what makes a school special. (Marketing Society).(Brief Article)
January 4, 2002... ********** This new world of education is a challenge for marketing. Headmasters will now consider re-branding a school to change its perception among parents and students. Work done by my colleague, Russell Speirs, at Sedbergh school (the...

Retail therapy. (Profile).(Janet Connor of Abbey National PLC)(Brief Article)
January 4, 2002... Janet Connor is the kind of woman who sweeps in and out of rooms with the demeanour of those business executives portrayed in Hollywood films that stride around with assistants in tow. The first time I caught a glimpse of her was at the...

Adwatch.(Brief Article)(Statistical Data Included)
January 4, 2002... ADWATCH The weekly analysis of advertisement recall powered by Q: Which of the following TV commercials do you find irritating? Account Agency/TV buyer 1 Inland Revenue D'Arcy/MediaVest 2...

Inland Revenue takes top spot in irritating ads of 2001: Financial institutions have come off the worst in our annual survey of annoying ads.(Brief Article)
January 4, 2002... It's that time of year again -- when marketers and agencies hide under their desks to escape appearing in Marketing's league of irritating ads. NOP surveyed 1000 people in December for Adwatch to find the most abrasive, aggravating, disturbing,...

Forecast 2002: Marketers give their opinions on industry predictions for the next 12 months.(Statistical Data Included)
January 4, 2002... A mood of cautious optimism prevails among forecasters and marketing directors for the year ahead. Rather than recession, they expect a slowdown that, to some extent, will be a correction after two years of rapid growth fuelled by the dotcom...

How to maximise a roadshow' reach: Location, duration and timing are crucial to roadshow success. (Field Marketing).
January 4, 2002... Field marketing roadshows must have the right level of penetration if they are to meet objectives. But what constitutes the right level of penetration and how can it be achieved within budget constraints? Simply finding the busiest spot is not...

Web watchers. (Marketing Helpline Service).(Brief Article)
January 4, 2002... Q I am looking for an analytical tool that will help profile customers on our web site. A WebAbacus is an off-the-shelf behavioural analysis tool that gives insights into the behaviour and preferences of online customers. Its workgroup...

Course query. (Marketing Helpline Service).(Brief Article)
January 4, 2002... Q Can you suggest any resources or training courses that would help my staff acquire strategic marketing skills? A A book they could read is Creating a Company for Customers by Malcolm McDonald et al (FT Prentice Hall, [pound...

Plastic poser. (Marketing Helpline Service).(Brief Article)
January 4, 2002... Q We have been thinking of getting some of our marketing materials laminated. Can this be done economically? A Laminart in Whitechapel, London, quotes 52p to encapsulate an A4 sheet in a thin layer of plastic, quantity between 100 and 500....

Branded bags. (Marketing Helpline Service).(Brief Article)
January 4, 2002... Q We are planning a promotional campaign using affordable backpacks as premiums. Can you suggest any suppliers? A Kingfisher Leisurewear has a Quadra backpack made of polyester with padded adjustable shoulder straps, carrying handle, front...

Mark Tierney. (Brand Manager of the Week).(Brief Article)
January 4, 2002... Name Mark Tierney Age 26 Job title Brand manager, The Guardian What is your greatest work achievement? Moving to The Guardian from a background in FMCG marketing. Marketing pantyliners, deodorant and spot cream was a great way...

Out with the old, in with a new year's resolution. (Marketing Mix).(Brief Article)
January 4, 2002... Just four days into the calendar, and we here at Marketing have already broken all of our New Year's resolutions. So we thought we'd ask some of our readers what theirs were. Procter & Gamble marketing supremo Chris de Lapuente is no...

Pen portrait. (Marketing Mix).(Brief Article)
January 4, 2002... ********** Karl Gregory is European marketing director of consumer research at Alta Vista. Prior to this, he was head of marketing and distribution for the UK. He has also worked for Ogilvy & Mather and MindShare. I have found three...

Postmodern marketing. (Book of the Week).(Brief Article)
January 4, 2002... ********** If you've ever thought there must be more to marketing than being a slave to a focus group, or wondered who is going to be fooled by major brands' attempts at achieving credibility by telling you not to trust major brands, this...

The comfort zone. (Global Pulse).(marketing to over-50's)
January 4, 2002... The gap between what marketers think older consumers want and what they really want is alarmingly wide. This presents an enormous opportunity to any brand willing to take the first step toward understanding the needs and values of the over-50s....

Hotter comfort. (Global Pulse).(Brief Article)
January 4, 2002... The Hotter Comfort concept had more appeal here in the UK simply because this communication made an effort to 'style-up' a dull product. Starved of attention, older consumers are pitifully grateful for small efforts made in their direction.

Nike's air presto faze. (Global Pulse).
January 4, 2002... But what has had grannies sprinting to the shops? Nike's Air Presto Faze, of course. No laces means no specs or stiff finger fumbling, and air-cushioned soles save swollen knees. But what gran really, really wants is something slick, modern and...

Omega walkers. (Global Pulse).
January 4, 2002... These Omega Walkers drew mild interest in the US. The emphasis on 'Perfect Comfort' and the great price deal was appealing, but these shoes did not and could not, excite.

Chelsea football club. (Briefs).(Brief Article)
January 4, 2002... Chelsea Football Club has launched a lifestyle web site at www.chelseafc.co.uk.The site, produced by Chelsea Digital Media and Twenty first Century Communications, is the first stage in the development of the club's media assets and digital...

Barclaycard. (Briefs).(Brief Article)
January 4, 2002... Barclaycard, sponsor of the FA Premier League, has teamed up with Fast Web Media to produce the official web site of the FA Barclaycard Premiership. Called 4thegame.com,it will be launched later this month. The site will feature news on the 20...

Laphroaig. (Briefs).(Brief Article)
January 4, 2002... Laphroaig, the Allied Domecq malt whisky brand, has unveiled a community-style web site for Friends of Laphroaig, a club established in 1993 that now has more than 100,000 members. The site provides exclusive offers and news, as well as giving...

Totaljobs.com. (Briefs).(Brief Article)
January 4, 2002... Totaljobs.com has e-mailed Total Toboggan, a viral game designed to incentivise 'jobs by e-mail' registrations, to all job seekers on its database. The series of three toboggan races, produced by Acumen, gives users the chance to compete to win...

Woohoo. (Briefs).(Brief Article)
January 4, 2002... Woohoo, the dating web site, has launched a text service that allows its members to flirt anonymously via their mobile phones. It is already available to Vodafone and BT Cellnet (soon to be [O.sub.2]) users, while Orange and One 2 One users...

MP3.com. (Briefs).(Brief Article)
January 4, 2002... MP3.com, the Vivendi Universal subsidiary, has developed localised European music web sites as the first stage in its plan to become the continent's leading music portal. Local sites have so far been unveiled in the UK, France, Germany and...

Random media. (Briefs).(Brief Article)
January 4, 2002... Random Media has snapped up former Deepend business development director Michelle Booth. Booth's role as Random Media's new business development director will draw on her five years' experience in advertising and new media.

Aspinalls.com. (Briefs).(Sporting Odds.com deal)(Brief Article)
January 4, 2002... Aspinalls.com, the online casino, has struck a deal with Sporting Odds.com to launch a sports-themed casino that can be accessed at the web sites of both companies.

Unicef. (Briefs).(protecting children on the internet)(Brief Article)
January 4, 2002... Unicef executive director Carol Bellamy has called for greater censorship of the internet to combat he explosion of child pornography sites. Bellamy, who is also head of the United Nations children's fund, said at the Second World Congress...

Premium TV. (Briefs).(Brief Article)
January 4, 2002... Premium TV, NTL's sports' rights and contents subsidiary, has started to roll out premium content subscription services for 78 official football club web sites. The service includes video news feeds and highlights packages of current and...

The Subaru World Rally Team.(Brief Article)
January 4, 2002... The Subaru World Rally Team has appointed Domino Systems to redesign its web site in time for the start of the new world rally championships in Monte Carlo on January 18. The site will include live webcams at rally service areas, discussion...

FMCGs set to spark new era for internet activity. (New Media).(fast moving consumer goods)(Brief Article)
January 4, 2002... The internet is set to establish itself as an essential part of the marketing mix in 2002, reversing last year's dotcom backlash when the new media industry was seen as overhyped and of limited value to brand owners. According to Greg...

Short Message Servers poised to lead wireless marketing.(Brief Article)
January 4, 2002... SMS campaigns will continue to dominate the wireless marketing arena in 2002 as mobile phone penetration in the UK nears saturation point and text messaging comes of age. However, third-generation phones and the marketing opportunities...

BMI British midland. (New Media Choice).(Brief Article)
January 4, 2002... Project director (new media) at Dragon Site: flybmi.co.uk The travel industry is without a doubt one of the most enthusiastic adopters of the internet with more and more firms relying on the web as the prime point of contact for customers....

iTV set to remain an experimental medium in 2002. (New Media).(interactive television)(Brief Article)
January 4, 2002... Most advertisers' efforts with interactive TV have been largely experimental and here are few signs that this will change during 2002. The costs of repurposing ad campaigns for the various different iTV platforms remain prohibitive....